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Masters of Beautiful Achievements

Masters of Beautiful Achievements

By Masters of Beautiful Achievements

Welcome to the Masters of Beautiful Achievements Podcast. In each episode Alexander Prinsen talks with guests about how natural science (physics, biology and green chemistry) drives innovation and business models.
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#5 István Kenyeres

Masters of Beautiful AchievementsMay 19, 2020

00:00
01:12:59
MBA#17 Brad VanStone

MBA#17 Brad VanStone

With Brad Vanstone we dive into the alternative dairy solutions he is creating with Willicroft. His cheese and butter alternatives are very tasty. The butter is made from fermented soya beans and has the look and feel of real butter. He realised during his marketing career that something needs to change if his family farm (Willicroft) back in the UK wants to exist in the next decade. Being a vegetarian meant he had to reinvent his dairy heritage and decided to find alternatives to serve the mass market of dairy, in this case cheese and butter. His early recipe found already clients so he decided to take a leap of faith and turn into a real business.
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The activist Willicroft brand shows it is possible to scale and get onto the retail shelf in regular and biological retail channels. They have outsourced their fermentation technology to ensure scale so they have time to focus on the marketing and branding of Willicroft.


According to Brad we need to move fast away from the industrial farming system and by creating tasty vegan alternatives. Especially the butter is in demand with high-end chefs who value its close resembles to dairy butter. And yet it tastes and behaves slightly different. The key was his discovery that fermentation can produce a Butyric acid (meaning butter) having the properties similar to real butter.


The next challenges are expanding their white bean products and fermenting them also next to the soya beans. For the beans Brad expects in the future they will be able to let them come from regenerative farms with biological certification when they have a solid foundation with their current product line. They need need to make some profit before they move into the next market.


The space for fermented food is growing and Willicroft gradually expanding to meet demand.

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The Masters of Beautiful Achievements podcast series is where Alexander Prinsen explores natural science, innovation, systems thinking and leadership. In daily life he is an systemic innovation consulting at scopematters.com where he helps organizations accelerate to save costs, do good and operate within the planetary boundaries.

Feb 02, 202401:15:23
MBA#16 Ivanka Milenkovic

MBA#16 Ivanka Milenkovic

Ivanka Milenkovic (Ekofungi) is a organic mushroom farmer in Belgrade Serbia teaching a whole new generation of mushroom farmers from all over the world. She trains mushroom farmers globally and many are also joining her academy in Belgrade. Ivanka was trained as a microbiologist and moved into growing mushrooms by accident. As a PhD student she was mentored by Europe leading mushroom experts from Netherlands and the rest is history.

We explored the world of mushrooms including the farmed and wild ones and the local food cultural difference between rural Serbia and the urbanized Netherlands. Her business is successful because she uses the local food to consumer network and was innovative to find a way to enter the USA market as organic mushroom farmer.

We tend to forget how beneficial mushrooms are for our health and why they should be added as important protein to our food.

Ekofungi - https://www.systemekofungi.com

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The podcast is not behind paywalls and I would like to keep it that way. When you enjoy this episode, consider doing a onetime donation or become a monthly supporter. No matter the amount, it is appreciate you are willing to contribute.

Join our ⁠Patreon community⁠ when you are interested in doing small contributions

Join our Gumroad community when you are interested in collaborating with me.

In each case thank you for your support!

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The Masters of Beautiful Achievements is a podcast series from Alexander Prinsen where he explores how natural science, innovation, systems thinking and leadership is shaping the future. In daily life he is an systemic innovation consulting at scopematters.com where he helps organizations accelerate to save costs, do good and operate within the planetary boundaries

Dec 19, 202302:00:49
#15MBA Diana Machado de Sousa

#15MBA Diana Machado de Sousa

Multi-culture fermentation is the next frontier for biotech. Can we create a community of microbes who can do the job? We explore various metabolic pathways to learn more about how syntrophic metabolism works. Can we develop natural catalysts by creating robust systems? And what is the effect of Bacteriophage to these cultures?

Special Guest: Diana Machado de Sousa

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Join our Patreon community to help cover our expenses and to bring you more conversations. Thank you for your support! https://www.patreon.com/mastersofbeautifulachievements

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The Microbes Series zooms out and leave the microscope and our traditional human perspective on viruses  behind for a minute. What would happen if we look at microbes as one of the players in a much broader system? How does this change our perspective of Spaceship Earth and the role of the web of life? What lessons can we draw from nature’s logic on how our Spaceship Earth operates? Together with specialists in the field of virology, microbiology and biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions and the essential questions we might have been overlooking. And who knows we might discover one or two innovative applications along the way.

Brought to you by Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

May 19, 202201:18:46
#14 Gerald Pollack (Microobial Special Series)

#14 Gerald Pollack (Microobial Special Series)

In this episode we will investigate how the unusual characteristics of water like the Exclusion Zone is impacting how microbes are living with water. Water is more than H20 as we will learn today, and as such how will it impact how we look at fermentation, bio-remediation and more. 

Special Guest: Gerald Pollack

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Join our Patreon community to help cover our expenses and to bring you more conversations. Thank you for your support!
https://www.patreon.com/mastersofbeautifulachievements
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Part  of the special Microbes Series. What if we would be able to zoom out?  Leaving the microscope and our traditional human perspective on viruses  behind for a minute. What would happen if we look at viruses as one of  the players in a much broader system? And as such changing our  perspective to that of Spaceship Earth  and the role of a virus in the  web of life? What lessons can we draw from nature’s logic on how  Spaceship Earth operates? Together with specialists in the field of  virology, microbiology and  biochemistry we will take a journey into an  unknown world of interesting insights. Combining insights and working  towards cross disciplinary solutions and the essential questions we  might have been overlooking. And who knows we might discover one or two  innovative applications along the way.

Brought to you by Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Mar 04, 202201:28:19
#13 Koen Venema (Microbial Special Series)

#13 Koen Venema (Microbial Special Series)

In this episode we will investigate our #gut #microbial #system about how and why it is effecting they #health system. We are curious to learn what kind of insights will this provide  for our understanding of microbial systems? How do these microbial #metabolic pathways in the oxygen free environments work? And what interesting applications can we extract from it.

Special Guest: Koen Venema

Part of the special Microbes Series. What if we would be able to zoom out? Leaving the microscope and our traditional human perspective on viruses behind for a minute. What would happen if we look at viruses as one of the players in a much broader system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw from nature’s logic on how Spaceship Earth operates? Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions and the essential questions we might have been overlooking. And who knows we might discover one or two innovative applications along the way.

Brought to you by Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Apr 22, 202101:06:23
#12 Mike Jetten (Microobial Special Series)

#12 Mike Jetten (Microobial Special Series)

In this episode we will investigate the role of anammox bacteria and their role in the nitrogen cycle and methane cycle. Are they key to solve the nitrogen issues? En in addition what can we learn how #anaerobe bacteria could be applied for health and our environmental challenges. 

Special Guest: Mike Jetten

Part of the special Microbes Series. What if we would be able to zoom out? Leaving the microscope and our traditional human perspective on viruses behind for a minute. What would happen if we look at viruses as one of the players in a much broader system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw from nature’s logic on how Spaceship Earth operates? Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions and the essential questions we might have been overlooking. And who knows we might discover one or two innovative applications along the way.

Brought to you by Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Apr 01, 202101:02:29
#11 Peter Jaffe (Microbial Special Series)

#11 Peter Jaffe (Microbial Special Series)

#11 MBA Microbes Specials Series

In this episode we will investigate How and why do microbes crack chemicals like PFAS and how did they found a way to bind metals?

Special Guest: Peter Jaffe (Princeton University)

Part of the special Microbes Series. What if we would be able to zoom out? Leaving the microscope and our traditional human perspective on viruses behind for a minute. What would happen if we look at viruses as one of the players in a much broader system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw from nature’s logic on how Spaceship Earth operates? Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions and the essential questions we might have been overlooking. And who knows we might discover one or two innovative applications along the way.

Brought to you by Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Jan 28, 202158:38
#10 Willy Verstraete (Microbes Specials Series)

#10 Willy Verstraete (Microbes Specials Series)

#10 MBA Microbes Specials Series

In this episode we will investigate how bacteria will power the sustainable industrial revolution. What does nitrogen, calcium and hydrogen have to do with it? Why and how do the microbes do it? And what can we learn from microbes about their and even our own metabolism.

Special Guest: Willy Verstraete (University Gent)

Part of the special Microbes Series. What if we would be able to zoom out? Leaving the microscope and our traditional human perspective on  viruses behind for a minute. What would happen if we look at viruses as one of the players in a much broader system? And as such changing our  perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw from nature’s logic on how Spaceship Earth operates? Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions and the essential questions we might have been overlooking. And who knows we might discover one or two innovative applications along the way.

Brought to you by
Masters of Beautiful Achievements
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Dec 10, 202001:02:09
#09 Mark van Loosdrecht (Microbial Special Series)

#09 Mark van Loosdrecht (Microbial Special Series)

In this episode we will investigate the recent insights about bacterial biofilms. What is the role of Sialic Acid and what are the possible (industrial) applications? And what can we learn from microbes about their and even our own metabolism.

Special Guest: Mark van Loosdrecht (Delft University of Technology)

Part of the special Microbes Series. What if we would be able to zoom out? Leaving the microscope and our  traditional human perspective on viruses behind for a minute. What would  happen if we look at viruses as one of the players in a much broader  system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw  from nature’s logic on how Spaceship Earth operates?Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions  and the essential questions we might have been overlooking. And who  knows we might discover one or two innovative applications along the  way.

Brought to you by
Alexander Prinsen - www.ScopeMatters.com
Marc van Bemmel - www.Orvion.nl

Nov 19, 202059:57
#8 Gert Jan Euverink (Microbes special series)

#8 Gert Jan Euverink (Microbes special series)

In this episode we will investigate how it is possible that even bacteria can produce a type of bioplastics, which is called PHA. And even more remarkable this PHA turns out to be also a natural feedstock for them. Why and how do they do that? And what can we learn from microbes about their and even our own metabolism.

Special Guest: Gert Jan Euverink (University of Groningen)

Part of the special Microbes Series.
What if we would be able to zoom out? Leaving the microscope and our  traditional human perspective on viruses behind for a minute. What would  happen if we look at viruses as one of the players in a much broader  system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw  from nature’s logic on how Spaceship Earth operates?Together with specialists in the field of virology, microbiology and  biochemistry we will take a journey into an unknown world of interesting insights. Combining insights and working towards cross disciplinary solutions  and the essential questions we might have been overlooking. And who  knows we might discover one or two innovative applications along the  way.

Brought to you by
www.ScopeMatters.com (Alexander Prinsen)
www.Orvion.nl (Marc van Bemmel)

Oct 30, 202001:06:35
#7 Jan Gerritse (Microbes special series)

#7 Jan Gerritse (Microbes special series)

In this episode we will investigate why Microbes can crack even the most difficult and stable natural and man-made molecules, such as Benzene, Naphthalene and PFAS. Why and how do they do that? And what can we learn from microbes to improve our current energy-wasting chemistry?

Special Guest: Jan Gerritse (Deltares). Jan is a microbial specialist creating many innovative solutions using the knowledge on how microbes work. He will share us his experience and insights on what microbes can breakdown and what they are capable of doing!

Part of the special Microbes Series.
What if we would be able to zoom out? Leaving the microscope and our  traditional human perspective on viruses behind for a minute. What would  happen if we look at viruses as one of the players in a much broader  system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw  from nature’s logic on how Spaceship Earth operates?

 Together  with specialists in the field of virology, microbiology and  biochemistry Alexander will take us on a journey into an unknown world  of interesting insights.

Combining insights and working towards cross disciplinary solutions  and the essential questions we might have been overlooking. And who  knows we might discover one or two innovative applications along the  way.

Speaker: Alexander Prinsen (Scope Matters) Alexander is Managing Partner of Scope Matters.  As circular innovation specialist he assists Business Leaders in  creating better sustainable and circular systems. He is part time tutor  at Van Hall Larenstein Leeuwaarden. He is co-host of the Business  network Nieuw Voer. And he advises startups on sustainable and circular  business models.

Speaker: Marc van Bemmel (Orvion) Marc is CEO/owner of Orvion.nl. Orvion is a biotechnology company providing  research and consultancy in the field of Water & Environment.  Orvion has it’s own research Laboratories in Stolwijk near Gouda. Orvion  is dedicated to realizing new sustainable techniques in which  biological techniques are often a key element.

Oct 30, 202001:00:33
#6: Richard Kormelink (Microbes special series)

#6: Richard Kormelink (Microbes special series)

What if we would be able to zoom out? Leaving the microscope and our  traditional human perspective on viruses behind for a minute. What would  happen if we look at viruses as one of the players in a much broader  system? And as such changing our perspective to that of Spaceship Earth  and the role of a virus in the web of life? What lessons can we draw  from nature’s logic on how Spaceship Earth operates?

Moderator Alexander Prinsen is eager to know what questions and insights a different level of abstraction could lead to. Together  with specialists in the field of virology, microbiology and  biochemistry Alexander will take us on a journey into an unknown world  of interesting insights.

Combining insights and working towards cross disciplinary solutions  and the essential questions we might have been overlooking. And who  knows we might discover one or two innovative applications along the  way.

Speaker: Alexander Prinsen (Scope Matters)
Alexander is Managing Partner of
Scope Matters.  As circular innovation specialist he assists Business Leaders in  creating better sustainable and circular systems. He is part time tutor  at Van Hall Larenstein Leeuwaarden. He is co-host of the Business  network Nieuw Voer. And he advises startups on sustainable and circular  business models.

Speaker: Marc van Bemmel (Orvion)
Marc is CEO/owner of Orvion Orvion is a biotechnology company providing  research and consultancy in the field of Water & Environment.  Orvion has it’s own research Laboratories in Stolwijk near Gouda. Orvion  is dedicated to realizing new sustainable techniques in which  biological techniques are often a key element.

Speaker: Richard Kormelink (Wageningen University)
Richard is associate professor and his current research focuses at viral genome  transcription-replication, innate immunity and viral counter defense  strategies with the plant and animal-infecting bunyaviruses and  geminiviruses. One of the major driving forces in all his research lies  in his interest in the evolutionary relation between the plant- and  animal-infecting bunyaviruses, and the commonalities in cell biology and  innate immunity between the animal and plant kingdom.

May 20, 202040:10
#5 István Kenyeres

#5 István Kenyeres

In today's Episode Alexander Prinsen interviews István Kenyeres, Founder  of Biopolus about the Future of Waste Water Systems and Rebirthing of  Water.

May 19, 202001:12:59
#4 Anders Nyquist

#4 Anders Nyquist

In today's Episode Alexander Prinsen interviews Anders Nyquist, Founder of EcoCycleDesign about Sustainable Architecture.

May 18, 202053:59
#3 Prof Ille Gebeshuber

#3 Prof Ille Gebeshuber

In today's Episode Alexander Prinsen interviews Prof. Ille Gebeshuber  about Biomimetics.

May 17, 202033:49
#2 Curt Hallberg about vortex and water

#2 Curt Hallberg about vortex and water

In today's Episode Alexander Prinsen interviews Curt Hallberg from  Watreco about Water and Vortex systems. Curt lives in Sweden and works  on finding innovations based on nature’s inspiration.

May 16, 202001:10:02
#1 : Niklas Wennberg

#1 : Niklas Wennberg

In today's Episode Alexander Prinsen interviews Niklas Wennberg from  Stadsjord (Swedish for Urban Soil) about Urban Farming and Future Food.  Niklas works in Gothenborg (Sweden) on Urban Farming in the Slakthus.

May 14, 202054:13