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Masters of Ecommerce

Masters of Ecommerce

By Matcha
Top ecommerce store owners and marketers share how to build, engage, and convert an owned audience for your online store hosted by Fynn Glover, Founder and CEO, of getmatcha.com.
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Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)
Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.
46:12
October 30, 2020
Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)
After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.
51:26
October 9, 2020
Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)
Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.
40:10
October 2, 2020
How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)
Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.
30:54
September 25, 2020
Standing Out in the Age of Amazon (w/ Jon Pruitt)
Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.
22:26
September 18, 2020
Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)
Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.
36:11
September 11, 2020
Spearheading a Global Brand's Path to DTC (w/ David DeMartini)
David DeMartini discusses his 4 years at POC Sports and how he helped catalyze the brand's investment in building a direct to consumer channel.
44:46
August 31, 2020
Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)
Former ecommerce merchant turned SaaS founder Jordan Gal walks through the history of post-purchase selling to build loyalty, increase ARPU, and expand Lifetime value in a super interesting conversation.
45:08
August 27, 2020
Humility & Staying Curious as the Path to Success (w/ Gilbert Corrales)
Ecommerce entrepreneur, professor, and technologist, Gilbert Corrales discusses Leaf Grow's approach to differentiated Facebook advertising and staying humble in the face of constant change.
38:30
August 27, 2020
Owning 1:1 Customer Relationships in an Omnichannel World (w/ Casey Armstrong)
Former agency founder, ecommerce marketer at Watchmaster, VP of Marketing at BigCommerce, and current CMO of Shipbob weighs in on how merchants differentiate in the age of Amazon and the DTC revolution.
53:58
August 26, 2020
How to Differentiate Your Ecommerce Store with Blogging (w/ Joseph Rauch)
Joseph Rauch manages content and SEO at Public Goods. Join him as he discusses why the ecommerce blog is the key to differentiation and customer experience with Fynn Glover.
42:00
August 24, 2020
The Future of Ecommerce Marketing Technology (w/ Derric Haynie)
Former poker pro, serial entrepreneur, and founder of ecommercetech.io weighs in on how the best Shopify merchants are building their technology stacks to differentiate in the Age of Amazon and the DTC revolution.
33:07
August 17, 2020
From Wholesale to DTC: How to Pivot Successfully (w/ Amanda Schreier)
Ecommerce marketer and intrepreneur Amanda Schreier discusses how to influence change and help guide the transition from wholesale to DTC ecommerce.
38:22
August 12, 2020
COVID & the Customer Relationship (w/ Chris Wilson)
Performance marketer, turned ecommerce CEO, Chris Wilson reflects on the power of Amazon, the impacts of COVID, and how to own the customer relationship in an omnichannel world.
38:01
August 10, 2020
Building a Sustainable CPG Brand in 2020 and Beyond (w/ Ryan Gaines)
CEO of DTC brand Everly discusses the challenges of taking over the CEO role, hard decisions about revenue channels, and how to build a sustainable omnichannel brand in the age of Amazon and the DTC Revolution.
35:43
August 5, 2020
Moving a 4th-Gen Brand Online & Maintaining Values Along the Way (w/ Brian Bianchetti)
GM of 4th Generation Jerky brand discusses the jerky renaissance and how to differentiate when the competition is venture-backed startups and house-hold name incumbents.
28:27
August 3, 2020
The Future of Influencer Marketing for Ecommerce (w/ Joe Anderson)
Joe is the Co-founder of MightyScout. He's a product designer that loves figuring out how to make things simple. He has mentored and taught lead designers at companies like Google, Dropbox, Adobe, Uber, Lyft, and Pinterest.
38:01
July 30, 2020
Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)
Former DTC fashion brand founder turned SaaS founder, Lisa Popovici, discusses conversational marketing and how to grow through authentic conversations with customers.
31:55
July 28, 2020