YouTube Marketing Accelerator

YouTube Marketing Accelerator

By Matt Johnston
The YouTube Marketing Accelerator Podcast is a weekly show that helps businesses and marketers dominate YouTube Ads.

Each week, we'll cover a different topic within the YouTube marketing sphere, from the nitty gritty of campaign and funnel strategy, to video production, and interviews with the best YouTube marketing minds and creators in the business.

New episodes every Friday. If you want crazy ROI through YouTube Advertising and marketing, subscribe now!
More places to listen

More places to listen

How to Run Youtube Ads for Your Digital Agency Through a Case Study Funnel
If you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of Bright Idea Marketing, where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouTube advertising and other social media platforms. Listen in to hear more about how YouTube allows you to actively target people’s behaviors and how you can start experimenting with YouTube advertising today! If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
37:50
September 20, 2019
How to Leverage Powerful Data to Crush Your YouTube Ad Campaigns
I often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and leverage data. One of the best at this is Justin Sardi, one of the top influencers in the YouTube advertising world. He is also the creator of Tubesift, an online software tool for hunting down powerful keywords and placements so you can crush your YouTube campaigns. Justin and I spoke about what's working on YouTube ads in 2019, and how to leverage data and analytics in your campaigns. All of this will go a long ways in maximizing your ROI. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
40:37
September 13, 2019
How to Optimize Your Product Pages for Maximum Leads and Sales
It's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else. We spoke with Marco Hernandez of Kaizen Social and Hoopla to share with us exactly how to optimize your site correctly for sales. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
40:20
September 6, 2019
The Psychology Behind Creating YouTube Ad Campaigns That Convert
The act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table. This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked a lot about what folks are doing in YouTube in the first place, and how that can direct our strategy. It's an incredibly insightful look inside the psyche of why people take any action they take on YouTube, and how to craft your campaigns accordingly. Tom Breeze is founder and CEO of Viewability, a company specializing in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability oversees over $100k/day in ad spend. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
40:04
August 30, 2019
How to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube Ads
Sometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands. This week, we spoke to Nicholas Ayers of Made You Look Video Marketing about how he leverages these audiences regularly to get incredible results, particularly for local businesses. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
28:49
August 23, 2019
How to Run Successful Brand Awareness Campaigns Through YouTube Ads
We talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response. We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective. Erick started digital marketing in 2013 with an emphasis on SEO. Shortly after starting his first agency, he began getting involved in YouTube and Pay Per Click Ads. In 2015 WordStream named him as being among the top 5% of advertisers in the country. He’s also been featured in The Huffington Post, was featured on thumbtack.com and held the record of the #1 marketing writer at examiner.com. Today Erick spends a lot of time teaching others how to create effective YouTube campaigns while he also runs his digital marketing business. You can join Erick's Facebook group here: https://www.facebook.com/groups/YTAdMasters/ If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com Take our YouTube Ads Quiz here: https://guidesocialglobal.com/youtube-ads-quiz www.guidesocialglobal.com
44:01
August 16, 2019
How to Write YouTube Ad Copy That Converts Into Leads and Sales
So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel. In this episode we talk to Anika Watkins of Moxie Media Management. Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself. Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things. If you enjoy this episode we'd love to have you in the community as a subscriber! APPLE: https://podcasts.apple.com/us/podcast/youtube-advertising-accelerator/id1473696161?uo=4 SPOTIFY: https://open.spotify.com/show/6LuVAf96k5JWsBqxY5fBEu OVERCAST: https://overcast.fm/itunes1473696161/youtube-marketing-accelerator ALL OTHERS: https://anchor.fm/matt-johnston For show or agency inquiries: matt@guidesocialglobal.com www.guidesocialglobal.com
44:37
August 9, 2019
How to Sell Courses and Info Products Through YouTube Ads With Massive Profitability
Online courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong. In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products. We spoke to Shash about his unique methodology for selling these products through YouTube, and how he employs an intensive testing process to get accounts rolling. Shash's agency works and has worked with big name clients like Amazing Selling Machine, Kinobody and more, and currently manages hundreds of thousands a month in ad spend on YouTube Ads. He also has a YouTube Ads training course you can find at https://linxdigitalagency.com/youtube-ads-course/
44:27
August 2, 2019
How to Shoot and Edit Video Ads for Comedy
Is being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast. This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal. We discuss how to come up with funny ideas, how to know a not so funny idea when you come across it, and how to execute on content infused with humor in videos you make for YouTube.
44:20
July 26, 2019
The Biggest Mistakes People Make Starting Their First YouTube Ad Campaign
In this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns!
30:16
July 20, 2019
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