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Mostly Automotive Marketing with Matt Wilson

Mostly Automotive Marketing with Matt Wilson

By Matt Wilson
A Podcast all about Automotive Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.
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Connected Cars
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with the Connected Car Practice Manager at Motormindz, Greg Ross about how dealers can utilize their vehicles that are connected to the internet. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
19:51
June 10, 2021
The Pitch Tank
In this Episode of Mostly Automotive Marketing with Matt Wilson we explore ‘The Pitch Tank’. What is it? Well, it’s a weekly Clubhouse room with a cool purpose. What is Clubhouse? Listen to this episode and find out! Our guest this week is the creator of The Pitch Tank, Kyle Mountsier. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
19:41
June 1, 2021
The Chip Shortage
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss two VERY dirty words. Chip Shortage. What is it? How bad is it? How did it happen? How long will it last? What can we do about it? David Adcock, Dealer Marketing Magazine Expert Panel Member and Executive Vice President at Binary Automotive Solutions helps me sort it out. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
14:52
May 24, 2021
Looking for a job? This worked for me. Twice!
This episode of Mostly Automotive Marketing with Matt Wilson is for the job seekers out there. This tactic got me dream jobs TWICE in my career. Maybe it can help you. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
07:13
April 13, 2021
The Flywheel
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the flywheel. Is the traditional “sales funnel” we’ve all seen over the last 100 years antiquated? What is a flywheel? Listen and learn how the flywheel approach can help your sales and service department. My guest is Todd Smith, Founder + CEO at 360Converge.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
24:06
April 7, 2021
Power Ford’s Power Moves
In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
32:13
April 1, 2021
April Fools' Day
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
18:14
March 30, 2021
That Vroom Commercial
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
10:36
March 22, 2021
The Most Unlistenable Episode EVER with Jim McCarthy
This episode of Mostly Automotive Marketing with Matt Wilson was a TRAINWRECK. Disorganization and confusion between Matt and longtime friend/former coworker Jim McCarthy, led to each of us believing they were supposed to be a guest on the others podcast. What happened? Neither podcast was very good. In fact, this is the MOST unlistenable Episode in the history of podcasts. We apologize. It serves up zero value for you, the listener. If you want to hear two people fight over who is supposed to talk and just to end up talking over each other – then this episode is for you. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
47:33
March 9, 2021
Are you in the club?
This episode of Mostly Automotive Marketing tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
35:42
March 5, 2021
Let's Chat It Up
In this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, apple business chat, leads, hot dogs and swimming. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
47:53
March 4, 2021
Personal Branding on LinkedIn
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the value of LinkedIn. LinkedIn can help you grow your business, your personal brand and connect you with like-minded individuals. We chat all things LinkedIn with Melanie Borden, Vice President of Marketing at Celebrity Motor Cars and Expert Panel Member at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
28:26
March 2, 2021
Luck of the Draw (Another episode named after a song title)
In this Episode of Mostly Automotive Marketing with Matt Wilson, Matt chats with the guys from AutoYap. They’ve got a very cool branding idea for dealers – they caught our attention by creating a caricature of Matt yapping about Bruce Springsteen and sending it over. There could be some fun opportunities here for dealers and agencies Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
17:41
February 25, 2021
Leader of the Pack (Trying song titles as episode titles)
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
44:33
February 11, 2021
Shouldn't website companies be pitching mobile first?
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the way website companies pitch dealers. The pitch from most vendors almost always starts off showing you a bunch of desktop sites. But should we be thinking mobile first? I mean, more than half of website traffic is mobile, right? What gives? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
08:16
February 11, 2021
Approved or Not Approved?
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the process of getting creative approved by the dealer. Is it easier to take the path of least resistance or stand behind a data driven creative concept that the dealer pushed back on? The topic was raised on LinkedIN by Liz Martin, COO at Dealership Toolkit – she joins Matt to discuss. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
26:57
February 9, 2021
What the hell is DealerVendorMatch.com?
In this Episode of Mostly Automotive Marketing with Matt Wilson we set out to answer one simple question. What the hell is DealerVendorMatch.com? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
12:50
February 2, 2021
Classic Rock, Socrates and Training
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss classic rock, Socrates and the importance of training. Larry Feldman, President at Career Changers USA, talks about his philosophy on training and continuing educations for dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
42:37
January 26, 2021
Experimarketing Episode 12: CX to Success
On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!
34:40
January 25, 2021
The 'Why Buy'
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
30:44
January 25, 2021
The Importance of Company Culture
In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the importance of company culture. In March of 2020 my wife was diagnosed with Cancer. Treatment and surgery took the entire year and in the middle of December, I realized how grateful I was for the culture at my company. If you’re an owner/manager, you need to listen and understand how important it is to create a good culture at your company. If you’re an employee you need to watch out for yourself and your family when making decisions on where you should work. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
13:59
January 19, 2021
Experimarketing Episode 11: The "Roadster" Forward
Colin and Matt are looking towards the road forward or in this case, the "Roadster" forward on this episode of Experimarketing. The gang connects with Amit Chandarana, SVP Sales & Business Development at Roadster, to discuss "future proofing" your dealership utilizing digital retailing, as well as the benefits of digital retailing for both your sales staff and customers.
47:28
January 15, 2021
Don't Stop (Thinking about Tomorrow)
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
23:60
January 11, 2021
Better Safe Than Sorry
In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
28:40
December 30, 2020
Experimarketing: Positive Reviews, Positive Results
On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond!
48:00
December 29, 2020
Doing Business with Dealers in 2020 and Beyond
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his company has been interacting with their dealers and how they’ve been prospecting new clients. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
32:23
December 21, 2020
60 Hour a Week Guy
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about “60 hour a week guy”. Do you know 60 hour a week guy? We all do. Matt discusses in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
16:40
December 8, 2020
In the Year 2030
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the future. What will automotive look like in the year 2030? Dennis Elphin, Associate Partner and Digital Transformation Expert at IBM joins Matt to discuss what he thinks automotive will look like in 10 years. Dennis wrote an article in Dealer Marketing Magazine that covers the topic and they break it down. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
27:19
November 25, 2020
Social Media Trends - Experimarketing Episode 9
On this episode of Experimarketing, Matt and Colin look to 2021 and beyond! The gang discuss the 2021 Social Media Trends report released by Hubspot and Talkwalker and provide the marketing community with their two cents! The gang talks about the idea of "remixing" content, the four C's of COVID, social commerce, conversational marketing, memes, social gaming, etc. Check it out.
38:13
November 24, 2020
Automation Nation - Experimarketing Episode 8
On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!
50:17
November 17, 2020
Politics on Social Media
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about politics on social media. If you’re in sales role, should you talk about politics on social media? Some experts weigh in on the topic and Matt shares his own story about going “bananas” on social media during election week. Matt also takes a STRONG stance on Maple Pumpkin Creamer. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
18:35
November 12, 2020
Reputation Management Chat with Melanie Borden
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing! In this episode Matt and Melanie Border, Vice President of Marketing at Celebrity Motor Cars and Contributor to Dealer Marketing Magazine, discuss the importance, how dealers should treat the process and the relationship between OEM surveys and reputation management. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
36:02
November 10, 2020
OTT + Big Words with Ed Steenman
In this Episode of Mostly Automotive Marketing with Matt Wilson we revisit one of Matt’s favorite topics – OTT. Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring. What is it? Why should dealers consider it? What kind of attribution is available? Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributor at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
38:30
November 4, 2020
Down with QSP? You Know Me! - Experimarketing Episode 7
In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSPs). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?
39:22
November 3, 2020
The Right Spot-Ify - Experimarketing Episode 6
On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."
39:42
October 27, 2020
The Last Word on LinkedIN Stories
In this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode. Thanks to these folks for weighing in with their opinions: Jason Harris, Podcast Host, Agency Owner, Orange Tie Wearer Colin Carrasquillo, Host of Experimarketing Podcast, Digital Marketing Manager at Nielsen Automotive Group Evelyn Kelly, Marketing Director at Think Ad Group Evan Weber, Founder at Experience Advertising Justin Searle, VP of Sales at Think Ad Group Sean Boyle, Co-Owner at Momentum Digital Bob Abbate, Founder and Creative Director at Bob Abbate Marketing Jim McCarthy, Owner at Jim McCarthy Voiceovers, Co-Founder at Big Dot Lighting and groomsman at my wedding Didi Martz, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy) Linda Richardson, Chief Wave Maker at Making Waves Marketing and Floridian (not crazy) Jen Roe, Brand Manager at Hunter Mountain Sherry Robeson, Director of Marketing at MDR Faith Yildiz. Founder at Newletter.ist Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
22:20
October 23, 2020
Word on the “Tweet” – Experimarketing Episode 5
In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc.  The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!"
49:58
October 20, 2020
What can you do to avoid getting bad online reviews?
It's impossible to make EVERYONE happy ALL the time. People love to complain. In this Episode of Mostly Automotive Marketing with Matt Wilson we'll talk about how dealers can avoid getting bad online reviews. I'll read some actual google reviews and we'll discuss what could have been done to avoid the situation entirely.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
20:25
October 19, 2020
Missed 1st Party Data Opportunities
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about the importance of 1st party data and how as an industry, we’re underutilizing it. Matt discusses with Derek Perez, Founder at Think Ad Group and Justin Searle, VP of Sales. Helpful information for dealers in this episode that can have a pretty immediate impact on business. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
47:34
October 16, 2020
Data-Fied - Experimarketing Episode 3
On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!
45:15
October 13, 2020
360 Virtual Tours, SEO, Social Channels and LinkedIN Stories
In this Episode of Mostly Automotive Marketing with Matt Wilson we cover a lot of topics with Sean Boyle, Owner at Momentum Digital. Sean and his team specialize in video for real estate as well as all types of digital marketing. We chat about 360 virtual tours, SEO, Social Channels, LinkedIN stories and much more. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
39:59
October 5, 2020
Retargeting, LinkedIN Stories and Tom Brady
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat retargeting. Matt shares a story about shopping for a mountain bike online and a retargeting problem he noticed. Mostly. Our guest is Managing Partner at SilverBack Advertising, Shane Stender. We also discuss Instagram, LinkedIN, Reddit and Matt’s overwhelming Tom Brady fandom. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
26:25
September 29, 2020
Power of the Pin - Experimarketing Episode 3
On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns! Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and Co-Hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast.'
59:27
September 22, 2020
Face-to-Face with Facebook - Experimarketing Episode 2
On this episode of 'Experimarketing,' Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast and account director at SilverBack Advertising.
50:38
September 15, 2020
Importance of Community Partnerships
In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the importance of community partnerships with Bob Abbate and Michelle Margo at Bob Abbate Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
18:10
September 11, 2020
7 Deadly Sins of SEO
In this episode of Mostly Automotive Marketing with Matt Wilson - Matt is schooled on SEO by Adriana Stein, Founder at Integrated Digital Innovations. In this episode we discuss Adriana’s 7 Deadly Sins of SEO. Mostly. Matt also talks about why he likes ice. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
25:08
September 3, 2020
Oh, Snap! Experimarketing Episode 1
Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently. Experimarketing is hosted by Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed Experimarketer, and Co-Hosted by Matt Wilson, host of ‘Mostly Automotive Marketing with Matt Wilson’ Podcast.
44:56
August 25, 2020
Friday Mornings LIVE - Episode 3
Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson. Matt chats with Colin Carrasquillo the Digital Marketing Manager at Nielsen Automotive Group and Matthew Lasher the Marketing Director at West Herr Automotive Group. In this episode we cover: 1) Effectv’s Virtual Automotive Showroom 2) Tracking Attribution 3) The art and science of marketing Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
59:34
August 21, 2020
A Nice Chat with Jason Harris
This episode of Mostly Automotive Marketing with Matt Wilson is a nice chat with Podcaster, Speaker, Automotive Marketing Agency Owner, and Trainer Jason Harris. Mostly. In this episode Jason and I cover: 1) Talking TO your customer not AT them 2) Can your BDC work from home? 3) Why are we still talking about merchandising? 4) The great orange tie origin story Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
48:55
August 19, 2020
The Market is Changing Right Now
This episode of Mostly Automotive Marketing with Matt Wilson is about a change in the market happening right now. Mostly. The market has changed – it’s a PULL market. The pent-up demand is over. It’s time to get back to work. In this episode I talk about what the means and how you can stay ahead of the changing market. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
10:10
August 17, 2020
Don't forget about the outdoors
This episode of Mostly Automotive Marketing with Matt Wilson about outdoor advertising. Mostly. My guest in this episode is Josh Cohen, Director of Sales and Customer Success at BLIP. In this episode Josh and I cover: 1) What's new with Outdoor Advertising 2) How has buying outdoor changed over the years 3) Why outdoor can still be an effective part of your media plan 4) Verticals that see success in OOH advertising  Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
28:19
August 4, 2020
Friday Mornings LIVE - Episode 2
In this episode of Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson, we discuss trending topics in the Automotive Industry. In this LIVE episode we cover: 1) How business is changing because of the pandemic / a shift in working from home 2) The Ford Bronco Release  3) 5 Training Tips for Sales that can make an impact on your business in August 4) How Political Advertising can impact TV advertising this fall  5) How GREAT Stok is Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
51:33
July 31, 2020
TikTok Success
This episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000!  My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did it and what it means for her BMW store. Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
44:31
July 28, 2020
Friday Mornings LIVE
In the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry.  In this LIVE episode we cover 1) Nissan and BMW's Logo Changes 2) The Ford Bronco Release 3) Subaru's Brand Loyalty 4) The Greatest Invention Since Sliced Bread Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
01:11:20
July 24, 2020
#BeThemCentric
This episode of Mostly Automotive Marketing with Matt Wilson about being THEM centric. Mostly. My guest in this episode is Jim McCarthy Voiceovers. In this episode Jim and I cover: 1) #BeThemCentric 2) Why it isn’t about YOU, it’s about THEM 3) How thinking about your customer or prospect FIRST can get you better results 4) Mini Closes Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
59:49
July 21, 2020
Chat with Colin Carrasquillo from Nielsen Automotive Group
This episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”. In this episode Colin and I cover: 1) Customer purchasing expectations 2) Digital Retailing 3) The Amazon Effect 4) “Experimarketing” Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
54:24
July 13, 2020
Be on the Lookouts
In this episode we chat with Kevin McKillop the President of MoveYourMetal.com. Matt and Kevin answer and discuss the following questions - 1) Should your IT guy be doing your google adwords? 2) Should you always take Google’s suggestions? 3) Are you always better off going with the least expensive vendor? 4) Should you call a dealership’s baby “ugly’ as a sales technique? We also uncover the secret location of Rhode Island. In this episode we also get a surprise appearance from Jim McCarthy at Jim McCarthy Voiceovers who tells us  how automotive sales can help prepare you for life. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
01:23:29
June 29, 2020
Prospecting Lesson Learned
This episode of Mostly Automotive Marketing with Matt Wilson is all about prospecting. Specifically a prospecting lesson I learned this week. Foul-ish language ahead.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
12:13
June 24, 2020
The Tacky LinkedIN Post
This episode of Mostly Automotive Marketing with Matt Wilson is all about the tacky LinkedIN post. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
02:18
June 17, 2020
One for the Agencies
In this episode Matt is joined by Evan Knox, Founder at Caffeine Marketing. Matt and Evan chat about things from the agency perspective. What’s in an agency name? How can different types of agencies work together? How do you decide which services to recommend to a client? Do “old school” creative sessions still work? This episode is also about a tacky LinkedIN post that Matt saw. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
50:41
June 16, 2020
Data Decisions
This episode of Mostly Automotive Marketing with Matt Wilson is all about Data Decisions Mostly. Our guests in this episode is the Senior Director of Dealer Intelligence at Experian, Amy Hughes. This episode is also about working from home life and Frozen. Man those songs are catchy. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and follow Matt on twitter @MarketingMattW.
31:13
June 2, 2020
Instagram and Paleontology
This episode of Mostly Automotive Marketing with Matt Wilson is all about Instagram. Mostly. In this episode Matt talks with Joey Engelman, Social Content Manager at Agency FIFTY3. Matt and Joey discuss Instagram content, how to gain followers, how to use hashtags and how paleontology matters. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.
34:34
May 26, 2020
Striking Out on TikTok
This episode of Mostly Automotive Marketing with Matt Wilson is all about Matt’s inability to find someone willing to talk about TikTok. Mostly. This episode is also about Stok Cold Brew. Matt is obsessed. We’re having trouble finding a TikTok expert willing to come on the podcast. Why? Matt pontificates about it in this short episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.
09:57
May 19, 2020
Fixed Operations Adapting to Change
This episode of Mostly Automotive Marketing with Matt Wilson is all about Fixed Operations adapting to change. Mostly. My guest in this episode is Jay Galligan, Vice President of Fixed Operations at West Herr Automotive Group. Mr Galligan and I discuss how his group has adapted their service process to fit into today's climate. This episode is also about people who make “I’m not wearing pants” jokes on zoom calls. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.
21:28
May 7, 2020
The Importance of Video
This episode of Mostly Automotive Marketing with Matt Wilson is all about the importance of video. Mostly. Matt’s guest in this episode is Desiree Homer from Dealer News Today. This episode is also about frying an egg on the sidewalk. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.
20:46
May 4, 2020
Are Radio Ads effective enough to Invest In?
This episode of Mostly Automotive Marketing with Matt Wilson is all about radio. Jason Harris, a dude who wears a tie and vest on LinkedIN, also the VP of Strategy at Vicimus, opined that radio is the “horse and buggy” of the marketing world. In this episode we play his video and comment on his thoughts. Also, he swears so we had to mark this one "explicit". 
11:55
May 1, 2020
What is TikTok?
This episode of Mostly Automotive Marketing with Matt Wilson is all about TikTok. Mostly. Actually, it’s more about what IS TikTok? Matt doesn’t know anything about TikTok. Are we even spelling it correctly? Is it one word or two? Is there a hyphen? Listen and then help educate Matt about TikTok. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.
08:44
April 28, 2020
The voicemail I got from Mike Rowe
Mostly Automotive Marketing with Matt Wilson is a podcast MOSTLY about Automotive Marketing. MOSTLY. This episode falls under the mostly category. We take a break from business and Matt shares his story about the time he got a voicemail from Mike Rowe. (and Matt will play the voicemail). Why did Mike Rowe call Matt? How did he get Matt's phone number? What did Mike Rowe have to say? Find out in this episode.
09:11
April 24, 2020
Is the way people buy cars forever changed?
This episode of Mostly Automotive Marketing with Matt Wilson is all about the “new” normal. Mostly. We’ll attempt to answer the following question: Is the way people buy cars forever changed? Is online shopping and purchasing the new normal? Are customers responding to dealers messaging about buying online?  Guests in this episode include James Skarzenski the General Manager at Shaker Auto Group, David Stalvey the Business Manager at Nissan City Portchester, Calvin Brown the General Manager at Ferrari-Maserati of Long Island, Bob Abbate the President and Creative Director at Bob Abbate Marketing, Todd Long the Executive Manager at Dave Wright Automotive Group, Marty Vass the General Manager at Gunn Nissan of Denton and Matthew Lasher the Marketing Director at West Herr Automotive Group. 7 experts in the industry and 7 opinions. Enjoy! 
01:03:11
April 22, 2020
Marketing During A Crisis
This episode of Mostly Automotive Marketing with Matt Wilson is all about marketing during a crisis. Mostly. Matt and Shane Stender from SilverBack Advertising share some helpful tips for how you should adjust your marketing when something like Covid19 is happening. 
50:34
April 20, 2020
Starting a Company in a Crisis
In this Episode of 'Mostly Automotive Marketing with Matt Wilson' Matt discusses starting a company in a crisis. Mostly. During this crazy time Matt found 2 people who are making the most of their situation and have decided to start their own company. Is it crazy? Maybe. Are the making the most of this crisis? Absolutely. It's a great story. Matt also talks about it love of coffee mugs. Enjoy!
30:11
April 16, 2020
Making the Best of It
This episode of Mostly Automotive Marketing with Matt Wilson is all about making the best of it. It's a tough time right now, that's a fact. What can you do about it though? Make the best of it. What kind of business can you do? What about employee morale? How can you make the best use of this time? In this episode Matt chats with Calvin Brown, General Manager at Ferrari-Maserati of Long Island, about what he is doing to make the best of this situation for his business and his employees. 
24:59
April 9, 2020
Problems in PA - A Talk with Rob Ruth from Bob Ruth Ford
In the state of Pennsylvania; Car Dealership's Sales Operations are not considered essential. To date; dealers in PA haven't been able to get an explanation from Governor Tom Wolf's office. Many other states are allowing online sales and service operations as long as CDC recommended social distancing guidelines are followed. Why aren't dealers able to clarification from the state of Pennsylvania. My guest is Rob Ruth, President of Bob Ruth Ford, who is trying to make some noise on the issue and get dealers in PA some answers. 
19:54
April 7, 2020
The Creative Process (Part 1)
This episode of Mostly Automotive Marketing with Matt Wilson is all about the creative process. Mostly. Jim McCarthy from Jim McCarthy Voiceovers joins me to discuss the creative process. In this episode we talk about ideas. Where do your ideas come from? How do you know if it's a good idea? What are some things to consider when creating a creative strategy? Listen and learn!
01:17:41
March 25, 2020
What is OTT?
This episode of Mostly Automotive Marketing with Matt Wilson is all about acronyms. Specifically, OTT. Mostly. Our guest in this episode is Shane Stender, Managing Partner at SilverBack Advertising. This episode is also about Tom Brady.
45:37
February 25, 2020
Help with Yelp (and other reputation management nuggets)
This episode of Mostly Automotive Marketing with Matt Wilson is all about your reputation. Mostly. Particularly the reputation of your store. We’ll discuss Yelp, how it works and why it isn’t easy to figure out. Our guest in this episode is the President of the David PR Group and Author of “How to protect (or destroy) your reputation online”, John David. This episode is also about Brady-Mania, which is taking over the sports headlines, especially in New England.
32:03
February 17, 2020
Are you going to NADA?
This episode of Mostly Automotive Marketing with Matt Wilson is all about NADA. Mostly. Are you going to NADA? Everyone else is. Have you been getting 100’s of emails from vendors asking if you’re going to NADA? This episode is also about the 2 different types of advertising and announcements about announcements. #Automotive #Marketing #NADA #Advertising #Podcast #Business #Tea
13:30
February 1, 2020
Chat is Dead
This episode of Mostly Automotive Marketing with Matt Wilson is all about chat. Mostly. According to Ray Reggie, Digital Expert, Chat is Dead. Is it? Listen and decide for yourself. One thing is for sure; it'll give you something to think about on the dealer level and If you work for a chat provider, you're going to disagree. 
27:54
October 9, 2019
Is it Niche or Niche?
This episode of Mostly Automotive Marketing with Matt Wilson is all about finding your niche. Mostly. In this episode Matt speaks with Greg Brown, Owner of Brown Lee Ford in Morrison, TN. In the middle of nowhere, Greg and his team have found a niche that has turned their dealership into something pretty cool. This episode is also about people who pronounce it Niche instead of Niche. 
18:52
September 9, 2019
Bad Behaving BDC's
This episode of Mostly Automotive Marketing with Matt Wilson is all about bad behaving BDC's. Mostly. Matt's guest is James Skarzenski, General Manager at Shaker Kia . This episode is also about coconut water and how it's not good.
22:03
August 26, 2019
Watch Your Marketing, Trust Your Agency
This episode of Mostly Automotive Marketing with Matt Wilson is all about watching your marketing but trusting your agency. Mostly. Scott Orsini from the Executive Auto Group joins Matt to discuss the best billboard location in Connecticut, how involved he is in the groups marketing and shares his thoughts on vehicle merchandising. Matt also shares his experience as a senior citizen. (Which he is not). 
18:49
August 9, 2019
Brands on Social Media
 This episode of Mostly Automotive Marketing with Matt Wilson is all about brands on social media. Mostly. Matt’s guest in this episode is Myke Furhman from Myke Food Media. Myke and Matt discusses Wendy’s twitter game, spicy chicken sandwiches, what brands should avoid talking about on social media and spend a little too long promoting Myke’s business. 
24:30
July 25, 2019
Online vs. Reality
This episode of Mostly Automotive Marketing with Matt Wilson is all about making sure your showroom and your website “match” and how your store looks online vs. how it looks in reality. Mostly. The guest in this episode (actually IN the studio) is David Stalvey, a longtime manager in the automotive industry. This is also the FIRST explicit (not really that explicit) episode of MAMWMW. (We're working on shortening the acronym). 
26:36
July 11, 2019
Dealers That Differentiate
This episode of Mostly Automotive Marketing with Matt Wilson is all about dealers that differentiate themselves with their marketing. Mostly. Our guest in this episode is James Skarzenski, General Manager at Shaker's Kia, part of the Shaker Auto Group. 
18:54
June 25, 2019
Website Basics: Mission Critical Website Musts
This episode of Mostly Automotive Marketing with Matt Wilson is mostly about Website Basics. Mission critical items you need to think about in regards to your website. Mostly. Guests in this episode are Ben Koller and Justin Brun the Co-Founders of Dynamic Beacon. This episode is also about people who complain about the temperature of the season. Matt's got a strong stance on this. Basically; pick a season and go with it. Enjoy!
15:12
June 13, 2019
Personal Branding for Sales People: How to Be Your Own Business
This episode of Mostly Automotive Marketing with Matt Wilson is all about Personal Branding for Sales People. Mostly. What are the benefits of becoming your own brand? How do you do it? Guests in this episode are 3 very well branded Automotive Sales People; Seth "Bowtie" Brown, Adam Dean "Mr. Mazda" and Mabel Peralta "#1 Volvo Girl". This episode is also about unresolved TV shows. It should be against the law.  
28:01
May 30, 2019
Shopping for an Advertising Agency
This episode of Mostly Automotive Marketing with Matt Wilson is mostly about how to shop for an automotive ad agency. It's also a little about podcasting and the Santa Clarita Diet. Guests in this episode are Shane Stender from SilverBack Advertising and Dave Manno from Market Masters Media Group.
31:33
May 16, 2019