Maysalward Podcast

Join us on a thrilling exploration of the gaming industry in the Middle East as we uncover the vast possibilities and potential for collaboration with Jordan. From groundbreaking initiatives to innovative partnerships, this podcast delves into the dynamic landscape of gaming in the region. Discover how industry leaders are working together to achieve success and propel the Middle East to the forefront of the global gaming scene. Whether you're a gaming enthusiast, industry professional, or simply curious about the future of gaming, this podcast is your ultimate guide to uncovering the exciting opportunities in the Middle East's gaming industry. Tune in and be inspired by the endless possibilities that lie ahead.

In this episode of the Maysalward Leadership Series, founder and CEO Nour Khrais explores the pivotal role of trust in fostering innovation and creativity within organizations. From defining trust to examining its impact on leadership, collaboration, and intrapreneurship-focused innovation, this episode offers valuable insights for leaders seeking to cultivate trust within their teams and communities. Tune in to learn how trust can catalyze innovation and propel organizations toward greater heights of success.

Welcome to the Unleashing Potential podcast, where we explore the journey of extraordinary entrepreneur Nour Khrais, and his undeniable impact on the mobile gaming industry. As the founder of Maysalward, Khrais intertwines his personal experiences with insights from his favorite book, "The Amateur: The Pleasures of Doing What You Love" to inspire anyone navigating the exciting, often unpredictable journey of entrepreneurship. In this episode, Khrais reflects on his two-decade-long entrepreneurial journey, celebrating the joy of curiosity, the importance of prioritizing passion over perfection, learning from setbacks, cultivating a love for the process, and challenging societal expectations. Drawing strength from the wisdom of his late father, Khrais encourages listeners to embrace the amateur spirit in their pursuits, relishing in the process and persisting in pursuing their passions. This podcast presents a profound reflection on the spirit of amateurism, inspiring you to find joy in your entrepreneurial endeavors and success in your undertakings. Embark with us on this captivating journey into the realm of amateurism.

In this episode, join us as we uncover the extraordinary journey of Nour Khrais, the Founder and CEO of Maysalward, who started his career as an agricultural engineer and blossomed into a Mobile Legend with two decades of experience in mobile game development.

Discover the unique insights Nour brings to the table, stemming from his diverse agricultural engineering background and remarkable academic pursuits. With a Master's Degree in International Marketing, a Diploma in Telecommunication, and a Doctorate in World Trade, Nour's expertise extends beyond traditional gaming realms.

We delve into Nour's groundbreaking thesis research, exploring the impact of localization and culturalization on the success of mobile games in the Middle East. From seeds of ideas to the pixels on our screens, Nour's journey exemplifies the fusion of diverse disciplines in the dynamic game development field.

As we navigate through Nour's story, we draw parallels between his experiences and the symbolism of the olive tree – a metaphor for the patience and persistence required for success. Tune in to gain insights into the intersection of agriculture and pixels and how Nour KHRAIS has cultivated a unique path in the ever-evolving landscape of mobile gaming.

You can see the original Presentation: https://www.maysalward.com/7recommednations

Episode Description:

In this episode of "Maysalward's Book Club," we embark on a journey into the ancient wisdom of "The Art of War" by Sun Tzu. While this classic text is rooted in military strategy, its timeless principles have found profound relevance in today's entrepreneurial landscape and the dynamic world of mobile game development.

Maysalward delves into the core teachings of Sun Tzu, uncovering how entrepreneurs and mobile game developers can apply them. From the strategic mindset that emphasizes understanding your competition and meticulous planning to the need for adaptability in a rapidly changing industry, this episode explores how these principles can guide you to success.

Learn how the concept of "deception" in Sun Tzu's teachings can be reimagined as a call for innovation in game development, and discover how effective leadership, based on wisdom, trustworthiness, and courage, is vital for fostering teamwork and achieving your goals.

Join us on this insightful journey into the heart of strategic wisdom and discover how "The Art of War" can be your guiding light in the competitive world of entrepreneurship and mobile game development.

Tune in, be inspired, and unlock the strategies that have withstood the test of time in "Strategic Mastery: The Art of War for Entrepreneurs and Game Developers."

Dive into the intricate world of game design with “Mastering the Game: Insights from Three Design Titans.” This episode synthesizes wisdom from three seminal books that have shaped the gaming industry: “The Art of Game Design” by Jesse Schell, “Challenges for Game Designers” by Brenda Romero and Ian Schreiber, and “Game Design Workshop” by Tracy Fullerton. From the foundations of game design and the importance of core mechanics to the iterative process and the spirit of collaboration, we explore the principles and practices that drive the creation of unforgettable gaming experiences. Join us on this enlightening journey and discover the art and science behind your favorite games.

Walter Isaacson's biography of Steve Jobs offers an in-depth exploration into the life and career of one of the most iconic figures in the tech industry. Drawing from extensive interviews with Jobs, his colleagues, friends, and family, Isaacson paints a comprehensive portrait of the Apple co-founder. From his early days in California and the inception of Apple in a garage to his leadership style, the challenges he faced, and his profound impact on technology and design, the biography provides a balanced view of Jobs' genius and his flaws. It delves into his personal and professional journey, shedding light on his vision, innovations, and the indelible legacy he left in the digital age.

Stop scrolling and start strategizing! The Middle East and North Africa (MENA) isn't just a hotbed for mobile gaming; it's a powder keg ready to explode. With over 60% of its population under 30 and a tech-savvy demographic that's mobile-first, the MENA region is your untapped goldmine. And here's the kicker: Saudi Arabia alone is projected to be a $1.2 billion market by 2025. The opportunity isn't a future trend; it's a NOW opportunity. Dive in as we reveal how mastering localization and culturalization can skyrocket your game to MENA stardom and why Jordan is your perfect launchpad.

Ever wondered how mobile gaming has made such an immense impact on our society? Join us in this podcast as we journey through the fascinating history of mobile gaming! We'll explore the early days of Snake on the Nokia 6110, observe the leaps and bounds of improvement in graphics and gameplay, and uncover the stories and milestones that have helped shape the industry. From recognizable classic tunes to exciting new technologies, experience the incredible progression made by mobile games over the years and prepare for an informative and compelling exploration of mobile gaming history!

As technology continues to evolve, so too does the world of art creation. Artificial Intelligence (AI) is quickly becoming a powerful tool for video game designers, allowing them to create immersive and detailed art with minimal effort. AI is paving the way for a new era of video game art, enabling designers to generate high-quality artwork with the click of a button. By taking advantage of AI-based tools, video game designers can create detailed, lifelike visuals and characters that indeed come alive on the screen. AI-based art creation is revolutionizing the video game industry, inspiring developers to create new and innovative experiences for their players. With AI-driven art creation, video game designers can create stunning visuals and realistic characters in which players can truly immerse themselves.

Growth opportunities for mobile game developers in the MENA region and lessons learned from entrepreneurs in the region. 

In today's business climate, entrepreneurs face challenges due to slow economic growth and the results of the Covid-19 outbreak. These challenges can make it difficult to start or grow a business. Resilient entrepreneurs can overcome these challenges with a positive attitude, and a strong work ethic can help entrepreneurs overcome obstacles.

We will learn about the opportunities in the Middle East and the resilience skills entrepreneurs can learn from local startups in this podcast. 

It's no secret that the road to entrepreneurship is often rocky. Entrepreneurs will experience peaks and valleys, success and failure along the way. As an Entrepreneur, you must remember that success does not always follow a straight line.

The most meaningful thing is to find what makes you happy and to define success on your terms.

For some, success might mean having a thriving business that provides them and their family with a comfortable lifestyle. Others might define success as helping others through their work or making a difference in their community. The bottom line is that there is no single definition of success, and it's essential to find your version of it.

According to Statista, in 2021, there were 7.1 billion mobile phone users worldwide, with forecasts suggesting that number will increase to 7.26 billion by 2022. 

Mobile games generated $93.2 billion in 2021, an increase of 7.3 per cent over the previous year, according to Newzoo. In 2021, mobile games accounted for 52 per cent of all player spending.

With this significant growth comes the need for new strategies and ideas for people looking to enter the market. Here are ten tips that will help you create a successful mobile game.

People of all ages enjoy games, and mobile games are no exception. The industry has enormous potential and is only growing.

How can you ensure your mobile game is a success? Establish a solid foundation from the beginning. You need to develop an original concept, design addictive gameplay, and ensure your game is compatible with as many devices as possible. To reach the widest audience possible, you must market your hit game effectively. Hard work and a bit of luck will help.

Creativity resides in everyone — it's as much about a thinking mindset as your personal quality. A diverse community can unlock creativity and potential, allowing entrepreneurs to harness their skills to achieve effective results. It's not just about discovering talent or recruiting creatives but also about infusing different ways of thinking into your business for better results. 

Gaming on mobile devices is becoming increasingly popular as smartphone and tablet users grow. Revenues from mobile games are expected to reach US$124 billion by 2022.

Even if your game is completely localized for English-speaking countries, it may not be successful in other languages. When you develop a game for the international market, you need to think about how it will play differently in different regions and countries. This blog post will cover some tips on localizing your mobile game for international distribution.

As this market grows, more developers are beginning to localize and culturally adapt their games for various regions. This is necessary since gamers in different countries have different expectations and preferences.

Discover the importance of localization and cultulization in this podcast

Mobile video games are the future of gaming; they have been a growing trend in recent years, and this is an excellent thing for the gaming industry.

Mobile games offer something unique to the gaming industry that is not present in consoles and PC video games.

Mobile games have changed the way video gamers play video games.

The popularity of mobile games has changed the way people play games forever.

Mobile games are now free, and people can play on the go, and Modern mobile devices are powerful enough to play games made for console systems.

Over the past few years, several video game studios have shifted their focus to mobile games.

The rise of Hyper casual games, simple games designed to be played for short periods, has been threatening to take over the mobile gaming market.

The hypercasual games coming out now are the perfect time for these types of games because many people are constantly connected to their phones.

Hypercasual games are about to take over the mobile gaming industry because they are fun and straightforward.

The acronym OKR stands for goals and key results and is a popular management technique and tool to help companies focus and implement strategies.

The main components of an OKR are objectives and key results.

In an interview with Harvard Business Review, John Doerr said there are five key benefits of OKR. The target and key results model is a powerful way to express a company's goals.

Various objectives accompany the journey, revise and explain using OKR, which differs from other targeting techniques to set ambitious goals.

Align your business with OKR goals: Inform everyone how they can align their work with your company's top business objectives.

Have more than 3-5 goals per quarter and 1-3 key results per goal.

The most important results are quantifiable goals and values that measure progress towards a goal.

In recent years, video gaming has grown in popularity, and women are now a part of the gaming community.

These female gamers create their niche in the market and have begun to impact the gaming industry.

Diversity and inclusion have been a hot topic in the world of video gaming for years.

Research has shown that games with more diverse casts of characters perform better both creatively and commercially.

A few studios like "Maysalward" have started to take some steps in the right direction by supporting initiatives like "Women in Gaming" events or adding more diverse employees to their teams.

In one of McKinsey's reports about Diversity, they found that companies committed to gender diversity in their leadership teams are more competitive and have above-average profitability of 21%. They are also 27% more likely to outperform their peers in long-term value creation.

Women are an essential part of the gaming industry, and there are many ways to make sure they feel included; and we need to take a proactive approach to this issue to make a change happen.

Learn how to create a strategy that defines what success looks like to you and how to measure it.

Becoming an amateur, you will learn how to become a better entrepreneur.

A trusting environment within the business can help in many ways and is essential for the company's success.

Faith is the new currency of entrepreneurial success.

The entrepreneurial experience of small business owners is valuable to the intrapreneur employees of his companies, and he should make himself available to them with knowledge and awareness on goal Progress.

There is no doubt that if you can stand on your feet and be creative, you can become a successful business entrepreneur like no one else.

In 2011, The App Challenge kicked off as a Royal initiative directly from His Majesty, King Abdullah II of Jordan. The App Challenge is a student-centered competition that invites young Jordanians to explore and engage in new emerging technologies.

Mobile games are becoming more and more mainstream, and some mobile gamers even prefer playing on their phones than their P.C.s, and I am one of them.

Mobile games have the advantage of being able to cater to a broad audience, as people of all ages and with different interests play mobile games.

The growth of new game genre trends the Hyper casual games helps developers exploit mobile gaming addiction.

Games like Candy Crush and other simple casual games are no longer satisfying to mobile gamers.

The hyper casual game concept is to make a short, simple, and addictive gaming experience; they started to see popularity in 2017 by game makers such as Homagames, Tapnation, Ketchapp, and Voodoo.

So, where did everything begin? 

Listen to this episode from Maysalward Podcast to learn more.

The mobile game has ended up being an entertainment and social connection platform from the different casual genres of mobile games to the sophisticated gameplay advancements, and the coronavirus outbreak testimony this reality with around 10% uplift in organic impressions and installs. According to a recent report from analytics firm Newzoo, this growth will take the market into a $200bn forecast by 2023.

Entrepreneurs are the dreamer of the future, they are risk-takers, and they show resistance for failing. Those are some specific entrepreneurial characteristics a person must have to be successful in the entrepreneurial Journey.  But the question that is always rising; can anyone be a successful entrepreneur

The idea of Maysalward started in the year 2000, when I shared my dream with my elder brother, who is our legal adviser today. At that time, he helped me to register Maysalward (an Arabic word meaning: Pride of the lion). Afterward, I dreamt of creating my technology startup. At that time, I was building Mobile Value-added Service Content with Key leading companies in the Middle East.

The world is rapidly moving into a networked environment: Today we connect digitally with objects that surround us in our homes, streets, working environment, etc in what we call the digital economy. We have surpassed the phase of communicating on a smartphone.

Learn more with this podcast how to prepare your children for the new era of the digital economy.

Mobile video games are a great deal of fun and enjoyable time. Nevertheless, have you ever considered it as a method to ease the tension? If not, then you might wish to download that newest game on the App Store and begin playing as a research study has discovered that having fun with video games can undoubtedly offer individuals with a terrific method to unwind.

The spread of the Chess game can be attributed to both the Arabs and the Persian individuals to the Indians. Chess then spread out throughout the world and several variants of chess soon began taking form. Chess introduced to the Near East from India and eventually became the part of a courtly and princely education of the Persian nobility. It is also known that the Silk Road traders, Buddhist others, and pilgrims carried the game to the Far East where it absorbed and transformed into a video game used the crossways of lines of the board rather than within the squares.