Maze Marketing Podcast

Maze Marketing Podcast

By Rob Drummond
Run paid ads profitably, and build marketing follow-up systems that really work.
Available on 9 platforms
06: What is the maze?
Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers: - Why marketing is less linear than ever before, with many more touch points - Why impression-assisted conversions matter more than most people realise - Why it is valuable to add depth to your marketing, rather than optimised simplicity
30:21
February 1, 2019
05: Facebook Ad Policy Violations
In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said "no". Ad policy violations have become a regular part of life for advertisers on Google and Facebook, so in this episode we discuss why this can happen, and what you can do about it.
19:43
January 25, 2019
04: The Funnel Analogy
Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including: - When the funnel analogy helps, and when it doesn't - Why the funnel is becoming less and less relevant
32:07
January 11, 2019
03: Content for remarketing ads
Rob and Jonathan talk about appropriate content for remarketing ads, including: - Whether to lead with a story - What type of stories to use - How to differentiate between hot and cold traffic - Why your content is probably good enough... but your stories might not be!
26:40
January 11, 2019
02: Conversion tracking
The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms.  - What conversion tracking really means - Why all conversion numbers are relative not absolute - Why attribution is changing (and what that even means) - Whether to use Google tag manager - How to get help
53:01
January 11, 2019
01: The retargeting journey
Rob and Jonathan discuss retargeting, and dig into Jonathan's in-depth retargeting experience.
1:08:54
January 10, 2019
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