Michael Boezi on Content Strategy

Michael Boezi on Content Strategy

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By Michael Boezi
Respectful, soft-touch marketing strategies that are more in line with today’s consumers. For small business owners of all types, including writers, musicians, and other creatives. Based on my long-running podcast: Marketing Without the Marketing.
Available on 10 platforms
Walk Right Past the Gatekeeper
The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not.  If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead. 
10:00
January 17, 2019
Getting Your Timing and Frequency Right
The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content strategy is one of the most important things you can do in building trust with your audience. 
10:42
January 15, 2019
From Adversity to Acceleration: Interview with Kelly Roach
Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. Connect with Kelly: Web: http://kellyroachcoaching.com Twitter: https://twitter.com/kellyroachint LinkedIn: https://linkedin.com/in/kellyroachint Facebox: https://facebook.com/kellyroachinternational
29:44
January 11, 2019
Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella
The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing.   To connect with Louie:  Web: http://louielavella.com Facebox: http://fb.com/louielavella Twitter: http://twitter.com/louielavella
35:57
January 10, 2019
How to Find Your Superpower: Interview with Katy Tynan
The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be.  Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value." To connect with Katy: Web: http://katytynan.com Twitter: http://twitter.com/katytynan LinkedIn: http://linkedin.com/in/katytynan
35:38
January 9, 2019
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker
How can brick and mortar businesses make the most of social media?  Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy. In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.  To connect with Laura: Web: https://socialforsmall.biz  Twitter: https://twitter.com/socialforsmallb
33:15
January 9, 2019
Interview Week
It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me?   Call in to the show: https://anchor.fm/mboezi Tweet me: https://twitter.com/mboezi Here's what's coming this week: Social Media Strategy for Brick and Mortar Businesses // Interview with Laura Nunemaker  How to Find Your Superpower and Focus on the Right Stuff // Interview with Katy Tynan  Challenging Conventional Wisdom in Content Marketing // Interview with Louie La Vella  From Adversity to Acceleration: Business Growth Strategies // Interview with Kelly Roach 
05:01
January 7, 2019
Podcast Sponsorships: How to Make Money from Your Podcast
Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself.  For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast.
05:07
January 4, 2019
How to Get Publicity and Other Media Coverage: Interview with Chris Well
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. For links to Chris' work, please see: https://controlmousemedia.com/podcast/how-to-get-publicity. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
26:06
January 2, 2019
Build, Connect, Optimize: The Three Stages of Good Marketing
In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities: Build, Connect, Optimize. This "thinking in threes" has significantly affected my recent projects – and it might do the same for you! All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses Any discounts that I offer to you, my listeners, are always here: https://controlmousemedia.com/mwm
11:47
December 19, 2018
Building Your Online Authority
When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:00
December 5, 2018
Optimizing Your Content for Searchability and Discoverability
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast.
14:11
November 21, 2018
How to Create Brand Advocates
A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast.
09:08
November 7, 2018
Running Your Business the Right Way
Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
13:09
October 11, 2018
Content Strategy Planning for Small Businesses of All Types
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
11:53
October 9, 2018
Differentiating Yourself as a Small Business
Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content marketing.
11:28
October 4, 2018
Why Does Your Small Business Need a Content Strategy?
"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business.
10:33
October 2, 2018
Social Media Marketing: Choosing Your Channel
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
14:17
September 27, 2018
Social Media Marketing: Making Real Connections
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:34
September 25, 2018
Improving Your Click-Through Rate
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:47
September 20, 2018
Email Marketing and Millennials
A listener question about the effectiveness of emails for people under 25 when it comes to marketing. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
08:51
September 19, 2018
Finding the Influencers in Your Audience
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:43
September 18, 2018
Unlocking the Power of Content Marketing
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:35
September 13, 2018
An Audience is Your Greatest Asset
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:47
September 6, 2018
How to Get Past Writer’s Block
Is writer's block just an excuse? How can you face up to it, stare it down, and just get back to writing?
11:45
September 4, 2018
Getting Started on Your Book Project
Should a book be a part of your content strategy? Yes? Than let's talk about how to get started on a project of this size and scope – from someone who spent 17 years in the publishing industry.
10:30
August 30, 2018
Anchor’s New Editing Feature
Anchor has a new editing feature that they have just rolled out and I give it a spin to see how it works! Here's my brief report.
02:22
August 30, 2018
Things to Consider Before Starting Your Book Project
If you want to write a book, it helps to have a plan going in. Having a map before you start will focus your efforts, even if you don’t follow it 100%.
10:10
March 21, 2018
Should Writing a Book Be a Part of Your Content Strategy?
Writing a book is a ton of work, but it can be very rewarding. Let’s look at whether or not it’s worth the effort for you and your business strategy.
11:48
March 14, 2018
What the World Doesn’t Need
Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head.
07:31
March 8, 2018
How to Keep Going When You Think You’ve Tried Everything
Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore.
08:59
March 6, 2018
Kickstarter Tips for Creatives: Interview with Bruce Myren
Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him. See his (excellent!) work at: http://brucemyren.com
35:48
March 3, 2018
Ideas Are a Dime a Dozen, It's Execution that Counts
Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much. So, are you going to work on this project? Realize this idea – turn it into something? Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization.
11:47
March 1, 2018
Content Distribution: Search, Social, and Email
With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create?
08:00
February 28, 2018
What's the ROI of Content Strategy?
What's the ROI of Content Strategy? - Episode 15
08:11
February 27, 2018
Treating Content Strategy as a Promise
Treating Content Strategy as a Promise - Episode 14
07:52
February 26, 2018
Marketing Optimization
Marketing Optimization: Interview with Todd Meisler - Episode 13
31:11
February 25, 2018
Creating Content as a Business Asset
Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again.
08:58
February 24, 2018
Strategies for Creating Evergreen Content
Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started. For more on the topic: Creating Content as a Business Asset http://bit.ly/business-asset
08:14
February 23, 2018
Anchor 3.0: Sounding Good
Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start!
00:35
February 22, 2018
Strategy First, Tactics Later
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:45
February 22, 2018
Refine Your Value Proposition
The 3 Types of Content Every Small Business Needs – Episode 8
10:13
February 21, 2018
Is Content Strategy for You?
Is Content Strategy Right for Your Business? - Episode 7
08:16
February 20, 2018
How Your Fans Create More Fans
How Your Audience Creates More Audience - Episode 6
07:43
February 20, 2018
3 Keys to Content Strategy
The Three Keys to Content Marketing - Episode 5
08:37
February 16, 2018
Building Your Content Strategy
Building the Foundation of Your Content Strategy - Episode 4
09:23
February 16, 2018
Why Content Strategy?
Why Do you Need Content Marketing? - Episode 3
08:38
February 16, 2018
Who Is Content Strategy For?
Who Is Content Strategy For? - Episode 2
09:50
February 16, 2018
Intro to Content Strategy
What Is Content Strategy? A Brief Introduction - Episode 1
05:25
February 16, 2018
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