Content Strategy for Building an Audience

Content Strategy for Building an Audience

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By Michael Boezi
Respectful, soft-touch marketing strategies that are more in line with today’s consumers. For small business owners of all types, including writers, musicians, and other creatives. Based on my long-running podcast: Marketing Without the Marketing.
Available on 10 platforms
Running Your Business the Right Way
Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
13:09
October 11, 2018
Content Strategy Planning for Small Businesses of All Types
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
11:53
October 9, 2018
Differentiating Yourself as a Small Business
Just because you present a solution does not mean that people will understand it. Differentiating yourself is one of the primary goals of content marketing.
11:28
October 4, 2018
Why Does Your Small Business Need a Content Strategy?
"Build it and they will come" is a myth. Having a cohesive content strategy is a much safer bet, especially if you are a small business.
10:33
October 2, 2018
Social Media Marketing: Choosing Your Channel
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
14:17
September 27, 2018
Social Media Marketing: Making Real Connections
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:34
September 25, 2018
Improving Your Click-Through Rate
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:47
September 20, 2018
Email Marketing and Millennials
A listener question about the effectiveness of emails for people under 25 when it comes to marketing. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
08:50
September 19, 2018
Finding the Influencers in Your Audience
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:43
September 18, 2018
Unlocking the Power of Content Marketing
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:35
September 13, 2018
An Audience is Your Greatest Asset
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
11:47
September 6, 2018
How to Get Past Writer’s Block
Is writer's block just an excuse? How can you face up to it, stare it down, and just get back to writing?
11:45
September 4, 2018
Getting Started on Your Book Project
Should a book be a part of your content strategy? Yes? Than let's talk about how to get started on a project of this size and scope – from someone who spent 17 years in the publishing industry.
10:30
August 30, 2018
Anchor’s New Editing Feature
Anchor has a new editing feature that they have just rolled out and I give it a spin to see how it works! Here's my brief report.
02:25
August 30, 2018
Things to Consider Before Starting Your Book Project
If you want to write a book, it helps to have a plan going in. Having a map before you start will focus your efforts, even if you don’t follow it 100%.
10:10
March 21, 2018
Should Writing a Book Be a Part of Your Content Strategy?
Writing a book is a ton of work, but it can be very rewarding. Let’s look at whether or not it’s worth the effort for you and your business strategy.
11:48
March 14, 2018
What the World Doesn’t Need
Your new idea will sound dissonant to the defenders of the status quo. Play it ‘til it’s the tune in everyone’s head.
07:31
March 8, 2018
How to Keep Going When You Think You’ve Tried Everything
Running your own business is amazing, but let’s face it - it’s a grind as well. How do you know the difference between enough is enough and when success is right around the corner? Let’s explore.
08:59
March 6, 2018
Kickstarter Tips for Creatives: Interview with Bruce Myren
Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him. See his (excellent!) work at: http://brucemyren.com
35:48
March 3, 2018
Ideas Are a Dime a Dozen, It's Execution that Counts
Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much. So, are you going to work on this project? Realize this idea – turn it into something? Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization.
11:47
March 1, 2018
Content Distribution: Search, Social, and Email
With organic reach on the decline (Facebook Zero, and content saturation in general), what can you do to have a better chance of people actually SEEING the content you create?
08:00
February 28, 2018
What's the ROI of Content Strategy?
What's the ROI of Content Strategy? - Episode 15
08:11
February 27, 2018
Treating Content Strategy as a Promise
Treating Content Strategy as a Promise - Episode 14
07:52
February 26, 2018
Marketing Optimization
Marketing Optimization: Interview with Todd Meisler - Episode 13
31:11
February 25, 2018
Creating Content as a Business Asset
Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again.
08:58
February 24, 2018
Strategies for Creating Evergreen Content
Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started. For more on the topic: Creating Content as a Business Asset http://bit.ly/business-asset
08:14
February 23, 2018
Anchor 3.0: Sounding Good
Anchor made a major update to its platform today - and so far, it’s really great. If you haven’t checked out Anchor yet, today might be a good time to start!
00:35
February 22, 2018
Strategy First, Tactics Later
For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
12:45
February 22, 2018
Refine Your Value Proposition
The 3 Types of Content Every Small Business Needs – Episode 8
10:13
February 21, 2018
Is Content Strategy for You?
Is Content Strategy Right for Your Business? - Episode 7
08:16
February 20, 2018
How Your Fans Create More Fans
How Your Audience Creates More Audience - Episode 6
07:43
February 20, 2018
3 Keys to Content Strategy
The Three Keys to Content Marketing - Episode 5
08:37
February 16, 2018
Building Your Content Strategy
Building the Foundation of Your Content Strategy - Episode 4
09:23
February 16, 2018
Why Content Strategy?
Why Do you Need Content Marketing? - Episode 3
08:38
February 16, 2018
Who Is Content Strategy For?
Who Is Content Strategy For? - Episode 2
09:50
February 16, 2018
Intro to Content Strategy
What Is Content Strategy? A Brief Introduction - Episode 1
05:25
February 16, 2018
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