Respectful, soft-touch marketing strategies that are more in line with today’s consumers. For small business owners of all types, including writers, musicians, and other creatives. Based on my long-running podcast: Marketing Without the Marketing.
The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not.
If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead.
The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content strategy is one of the most important things you can do in building trust with your audience.
Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business.
Connect with Kelly:
The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing.
To connect with Louie:
The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be.
Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value."
To connect with Katy:
How can brick and mortar businesses make the most of social media?
Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy.
In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.
To connect with Laura:
It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me?
Call in to the show: https://anchor.fm/mboezi
Tweet me: https://twitter.com/mboezi
Here's what's coming this week:
Social Media Strategy for Brick and Mortar Businesses
// Interview with Laura Nunemaker
How to Find Your Superpower and Focus on the Right Stuff
// Interview with Katy Tynan
Challenging Conventional Wisdom in Content Marketing
// Interview with Louie La Vella
From Adversity to Acceleration: Business Growth Strategies
// Interview with Kelly Roach
Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself.
For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast.
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. For links to Chris' work, please see: https://controlmousemedia.com/podcast/how-to-get-publicity. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities: Build, Connect, Optimize. This "thinking in threes" has significantly affected my recent projects – and it might do the same for you!
All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses
Any discounts that I offer to you, my listeners, are always here: https://controlmousemedia.com/mwm
When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job. For the latest episode, please see the show page: https://controlmousemedia.com/podcast.
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast.
A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them. For the latest episode, please see the show page: controlmousemedia.com/podcast.
Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him.
See his (excellent!) work at: http://brucemyren.com
Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much.
So, are you going to work on this project? Realize this idea – turn it into something?
Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization.
Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again.
Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started.
For more on the topic:
Creating Content as a Business Asset http://bit.ly/business-asset