Respectful, soft-touch marketing strategies that are more in line with today’s consumers. For small business owners of all types, including writers, musicians, and other creatives. Based on my long-running podcast: Marketing Without the Marketing.
Content marketing is really about running your business the right way – being honest and building a real relationship with your customers. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Crowdfunding can be a great way to validate a new concept or get seed funding to get that project off the ground – BUT you have to have an audience first. That's where content marketing comes in. Photographer Bruce Myren did Kickstarter the right way – learn his process in my 30-min interview with him.
See his (excellent!) work at: http://brucemyren.com
Everything starts with an idea. Let's not underestimate how important that is. But unless you can turn it into something, that idea's not worth all that much.
So, are you going to work on this project? Realize this idea – turn it into something?
Since we all have an upper limit of the same resource – TIME, then it becomes a question about choice and prioritization.
Based on my last episode about evergreen content, here's more about how to do some planning up front to create content that will function as a "durable" asset for your business - one that you can use over and over again.
Being timely is good, but in running a content strategy, you want to create a "durable" set of assets that you can use over and over again. Here are a couple quick examples to get you started.
For more on the topic:
Creating Content as a Business Asset http://bit.ly/business-asset