The Media 1099 Podcast is created for the freelance photographer and videographer in mind. With freelancing becoming a more and more dominant presence in the industry, understanding the road of a 1099 life is all the more important. Join us for insight on industry trends, business practices, and insightful interviews with top level creatives. Episodes include topics such as photography, videography, content creation, marketing, branding, pricing, copyrighting, licensing, intellectual property, negotiation, insurance, sole proprietorship, entrepreneurship, personal finance, and taxation.
Where to listen
"Bee Fearless and Create" with Photographer, Bee Alyssa Trofort
Fitness and athletic photographer, Bee Alyssa Trofort, joins the show to talk about her journey through college, internships, and developing bi-coastal client work. She dives into building her glam squad, her favorite lens and modifier, and her mood board building process for clients and athletes. Most importantly, she gives us a glimpse into creating a fun and successful career path.
Portrait photographer, Aaron Anderson, joins our studio to discuss a number of topics on style and crafting personal projects; from budgeting to scouting to connecting with his subjects before the shoot. We also discuss Aaron's schooling, his start in the industry, and his attention to art and lifestyle design. This is a can't miss episode! Thank you Aaron for joining us!
If there is a silver lining to being quarantined, it is the opportunity to reinvest your time in productive ways you otherwise couldn't. What struggles are you facing managing your time? Today, we're discussing some of strategies that have worked for us to stay on point as best we can.
Link to "Ivy League Classes" : https://www.freecodecamp.org/news/ivy-league-free-online-courses-a0d7ae675869/?fbclid=IwAR07cQY29QNB7mxlZphT6e_jXWdNw_hUhOlOXT5uQ7t7dMFIt6iAgf5xzh4
We're reviewing our Q1 goals for 2020 and penciling in our Q2 goals. Don't be afraid to lock in your short term goals on paper and share them with an accountability partner. It has the power to turn your aspirations into achievements. "Anything that can be measured can be improved" - James Patrick.
As content creators, we live in a world of immediate publishing and rampant infringement. Understanding Intellectual property is an important part about being a creative entrepreneur. Today we're lucky to have IP attorney, Andrew Nelson, join the program to break down some intellectual property basics, from patents to trademarks to copyrights.
The world economy has already seen changes as a result of the global pandemic, COVID-19. We're discussing our first reactions to how this impacts the freelancing community and what to do with client loss.
We've cleared 80 episodes producing this podcast, and none of it has been easy. In this episode, we discuss the trials and tribulations of growing a podcast brand; from writing, to post production, to marketing, to monetization.
For a lot of us, networking face to face is not easy. It makes us uncomfortable because we feel like we suck at it. What do I say? How do I stand? What the hell do I do with my hands? There's no one-size, fits all answer. The ultimate solution is to continually go out and practice. Today we're discussing a recent networking experience and the takeaways from it.
Pushing all your chips in on self-employment comes with many challenges, both financially and personally. Today, Matthew Baker, senior VP of Corporate Strategy and International expansion at Freshbooks accounting, will help you de-risk that move by prioritizing habits that have proven to work best for successful businesses and entrepreneurs.
The transition into a full self-employed lifestyle can provide challenges for everyone. How do you manage the time to build healthier habits that offset that unhealthy ones? In this episode, we dive into our challenges that we've faced and how we aim to improve our physical, mental, and emotional freelancing health.
In today's landscape, many photographers and creatives have a reactive marketing mindset, in which they post some form of promotion and expect to get calls flooding in asking for their work. The reality is we have to be diligent, intentional, and proactive in our marketing approach. Today we have award winning photographer and entrepreneur, James Patrick, joining the program to discuss marketing strategies that have helped him sustain a consistent six figure photography business year in and year out.
James Patrick's work can be seen at:
Beyond the Image Podcast
Reflection is an important facet to your goal setting. The successes and failures you experience will have a big impact on your direction going forward. Today we're reviewing our 2019 and our goals for 2020.
Algorithms are constantly changing for social media platforms, but the business models generally don't. Their mindset is to keep you engaging with the app as long as possible. The more time you spend on the app, the more ads you will be exposed to. Understanding this is crucial to leveraging your own social media strategy. Who is your audience? What do they desire? How can you get them to engage? In this episode, we discuss some of our social media goals for 2020.
What have we been reading since we last got together to talk books? Join us to find out what reading material has inspired us in the latest Media 1099 book club episode.
7 Habits of Highly Effective People by Stephen R. Covey
Big Magic by Elizabeth Gilbert
Finish by Jon Acuff
The Tao of Seneca; Practical Letters from a Stoic Master
Dropping Ashes on the Buddha: The Teachings of Zen Master Seung Sahn
American Indian Myths & Legends by Richard Erdoes and Alfonso Ortiz
Have you ever wondered what cash flow was? Have you ever wondered how a business could be profitable but run out of money? We're diving in on why cash flow is super important for full time freelancers. Grasp this concept, and you can prevent irreparable damages to your 1099 business.
Be careful with consumerism freelancers! It's the holiday season, and it's easy to be tempted by the many "great" deals popping up in your emails and social feeds. As full time 1099's, it's important to understand how important your money is and how fast you can burn through it if you spend frivolously. Are there alternatives to spending the money you worked so hard for that will reinvest into your business? Can we minimize gift giving or spend more on less tangible assets, like marketing and production speed? In this episode, we discuss what our plans are for this holiday season and some of the pitfalls that ailed us in the past.
The first part of our wonderful in-depth interview with commercial/editorial photographer, Matt Brown. We sat down to discuss his upbringing in photography, his approach to business, and his many opinions on the evolving photography industry. Part 1 includes the following topics, conversations and more;
- Photography upbringing
- Sneaking into the Superbowl
- Side hustles and financial discipline
- Finding the right equipment
- Mentorship; being critiqued and becoming a critic
- Working for the Anaheim Angels
- An honest take on the sports photography industry
- Feeding the social media beast
- Setting your rates at dirt cheap
- What colleges fail to teach young artists
In part 2 of our in-depth interview with commercial/editorial photographer, Matt Brown, we dive into building new skill sets to keep you in demand, and developing creativity outside of photography to keep you fresh. Part 2 includes the following topics and conversations;
- Gaining inspiration
- Sharpening the saw outside of photography
- Learning business
- What pictures are off limits
- Portrait talk
- Game day run down of a team photographer
- Family balance
- Best investment you can make
In recent weeks, we’ve noticed some major shake ups in the journalism industry, with a couple major publications taking aggressive action in regard to its employees. Sports Illustrated laid off many of its journalists recently, and in contrast, the LA Times has agreed to improved terms for its employees. Today, we’re going to discuss some of these trends and what it means for current and aspiring journalists.
It's that time of year where Robert and Michael review their 2019 progress as accountability partners. Have the goals been met? Have the goals been surpassed? Have the goals changed? Is the podcast where they want it to be? Is goal setting even the best method to achieve success? Tune in to listen to their discussion on habit building and goal setting.
We're so excited to bring on more creative guests today, especially ones with business savvy. Ty Washington, managing partner of Wave Tech Media, joins the podcast to discusses his journey from starting a small photography business in college to developing it into a full service multimedia firm. We talk leadership, team building, strong entrepreneurship traits, and his firm's emphasis on strategic communications, photography, videography, graphic design, and social media strategy and implementation.
Today, our friend and colleague, Benedick David, dropped by the Media 1099 studio to talk about getting into professional photography. We riffed on a bunch of topics, ranging from client pricing, to relocating to a new market, to pre-shoot anxiety and much more.
Benedick’s work can be seen on Instagram at benedickdavidphotography
There are new changes to California employment law with the AB5 going into effect at the start of 2020. With this bill, California businesses will face more scrutiny and restrictions in how they classify their workers. Are you an independent contractor or an employee? In this episode, we talk casually about our initial thoughts and how this may or may not impact the creative freelancing community.
An introspective look at the newspaper industry and the 30 year career of USA Today Photographer, Robert Hanashiro. Whether it's transitioning from film to digital, or from the Olympics to the Academy Awards, Robert's career has seen a little bit of everything. Tune in to hear this revealing interview with the wonderfully charming, Robert Hanashiro.
If you are the only asset in your business, you are not an entrepreneur. You are a contractor and a freelancer. And if that is ok with you, more power to you. We love the freelance life. But we're also striving for more. In this episode, we discuss how we can increase our asset column in simple ways and create multiple revenue streams to sustain better business.
Have you heard the saying "saving is for losers"? The premise behind this message is simple; the average interest rate for a savings account earns you on average a 0.09% return, while the national rate of inflation sits at 3.22%, so each year you're effectively losing money. And as true as that may be, we still whole heartedly believe in learning to save money regardless. Cash reserves and proper funding for emergencies and big purchases can be incredibly helpful in sustaining a healthy freelancing business.
It's always great to get talent in the studio, and today, we're lucky enough to have LA photographer, Matt Gush, join the podcast to talk about juggling the college marketing circuit, profiting from stock photography, pursuing photography projects in archaeology and freelancing everywhere in between. Matt's work can be seen on instagram at @mattgush.
Minimalism can be summed up as the the pursuit of less in an effort to live a more purposeful and free life. While minimalism is most commonly associated with eliminating physical items from your home and work place, the same concept can be applied to your creativity and thought. Today we're discussing some of these concepts, and how focusing on fewer tasks can lead to better productivity, and how a smaller artistic palette can actually spurn more imagination.
Improving the quality of your pricing estimates and invoices doesn't seem super glamorous, but it can help you stand out from the crowd and build trust with your clients. It can even help you get paid faster and more reliably. In this episode, we discuss some tips and tricks to help you be more professional in your paperwork.
How are you meeting the goals you set for yourself at the start of the year? Are you creating more, are you improving your business? In this episode, Michael and Robert discuss the first half year and what areas they're looking to improve on for the rest of 2019.
Freelancing as a still photographer can be challenging when clients constantly seek out visual innovation outside of traditional photography services . Providing videography in conjunction with your photography can be a great way to provide clients with more value, while also boosting your own brand as a true visual creative. In this episode, we talk with freelance filmmaker/photographer, Justin Ogden, who has a diverse visual background ranging everywhere from camera operator to director of photography. Tune into this interview to hear his insight on how being a jack of all trades keeps him in demand as a commodity both in and out of Hollywood.
Justin's Website: http://www.justinogdenphotography.com
Justin's Instagram: https://www.instagram.com/ogdenjustin/
Apartment 11 https://www.youtube.com/watch?v=L6lS-UeCP24
Most creative freelancers start off with a proposal of trading work for experience, rather than money. Maybe it will help you build relationships and get your foot in the door, or maybe it will platoon your career before it ever gets started. In this episode, we address whether working for free is a universal evil, or a beneficial stepping stone to gain much needed experience.
Being an entrepreneur or self employed professional can often require a lot of personal sacrifices in order to achieve your goals, but it doesn't have to be soul crushing either. If you don't have much free time, it's important to manufacture more of it to allocate towards recharging your batteries and exercising personal growth. In this episode, we discuss how time away from work has helped us improve our careers and balance our lives.
Stuck in a rut? Try workshopping your career. Benjamin Franklin once said "An investment in knowledge pays the best interest." Whether you're a photographer, designer, or musician, workshops are incredible and easily one of the fastest ways to reach your artistic and networking goals. They can provide a level of education, inspiration, and camaraderie that learning on your own sometimes falls short of. In this episode, we discuss our time at Sports Shooter Academy, one of the premier photography workshops in the country, and how it continues to bear fruit in our careers even years past.
Today, debt has become the most aggressively marketed product in the history of the world. If you were born after 1970, chances are you've grown up your whole life, seeing it as a "way of life". It can create tremendous growth for many, by providing opportunities to attend colleges and universities otherwise inaccessible, or to build and scale businesses that just need some leverage to penetrate the market. While those areas of need are valid, without the appropriate respect or proper management of debt, your business and personal life can be platooned by its crushing weight. In this episode, we'll talk about everything from student loans to credit cards to car payments, and how freelancers can set themselves up better for a healthier life and business.
A lot of people set goals for themselves at the start of the new year, and we're no different. With the tax filing deadline coming up, we thought it would be a great time to review our first quarter and see where we are in terms of reaching our goals.
With such a low entry cost to production and a variety of affordable equipment at your disposal, starting your own podcast has never been as easy as it is right now. As we celebrate our first benchmark (episode #50!), we review our entry into podcasting and the many lessons learned. If you're looking to start one of your own, we hope this inspires you.
Being a freelancer can be a lonely process at times. It's a lifestyle that can evoke fulfillment and joy, but simultaneously induce anxiety, stress, and even depression. In this episode, we dive into some concepts on how to maintain a positive mindset in a frequently negative world.
Advertising your photography services through Direct Mail Marketing may not be the trendiest, nor cost effective, method in the Social Media era, but it seems to be an effective one for many freelancers and small business owners all the same. But what's the ROI? How many leads will I convert and how fast will this turnaround be? In this episode, we discuss the benefits of print promo and direct mail marketing to really zero in on your dream client list. Big shoutout to the folks at Modern Postcard for helping us out with the education and inspiration to take our games to the next level!
One of the hardest aspects of freelancing is streamlining workflow and managing your time amidst the chaos of a free flowing business. How do you get the day started? How do you respond to emails as efficiently as possible? The success and failure of your business is largely dependent on the effort you put in, but sometimes we just need a little help. In this episode, Robert and Michael discuss some workflow strategies that can help people improve efficiency, from setting up code replacements prior to an event to labeling gear for faster studio production.
The growth of the Gig Economy is rapidly redefining the American workforce each and everyday, and it's forcing every generation to reconsider the traditional corporate working model for their careers. Working hard and climbing the ladder has long been a traditional mindset, but it no longer seems to be the dominant paradigm for economic growth, let alone the majority perspective among Millennials and Gen Z's. In this episode, Robert and Michael discuss their thoughts on this cultural shift and how today's content creators can take advantage of an era that's built for freelance success.
We all have to reach out to prospectives to get leads, but now and then it's great to be found. In this episode, we dive in on building up our S.E.O game through keywording, archiving and organic networking.
It's not easy taking our work to the next level, whatever level that may be. Hitting that creative wall and and trying to break through can be exhausting and frustrating when you feel like you keep producing the same caliber of work. In this episode, Michael and Robert talk about elevating past their creative plateaus.
It's tax season baby! It's that time of year where 1099's have been hitting your doorstep and you need to start setting aside time to organize for the filing deadline. But where to start? What forms do I need to know? Does self-employment tax apply to me? How do I calculate how much to pay in quarterlies? What can I write off? In this episode, Michael and Robert bring up some of the most common tax questions freelancers have and attempt to simplify the complexities of sole proprietor tax laws.
Networking is a tough sell for creatives, but it's important in expanding your reach and accessibility. In this episode, Michael and Robert discuss the challenges they've faced building professional relationships in the past and the measures they're taking to improve their future freelancing prosperity.
Ever notice that even with more income, your financial situation stays exactly same? A boost in clients didn't increase your net worth, it only added more expenses. That big promotion was stymied by the new car or more frequent vacations. Saving money is never exciting, particularly for new freelancers who want to pour all their earnings back into their business. We've all heard the saying, "you got to spend money to make money", and certainly there are areas where that sentiment holds true. However, if you apply that philosophy to your life all the time, you just keep matching, if not exceeding, your income with new expenses and liabilities. In this episode, Michael and Robert discuss the dreaded "lifestyle-creep" and how discipline, not knowledge, will allow you to get ahead.
Determining your rates as a creative freelancer is a constant learning experience. Should you price yourself by hour or by flat rate? What is a creative fee? How should I be quoting my clients? In this episode, Robert and Michael discuss their thoughts on pricing.
A freelancer's daily rituals can be held hostage due to the steamrolling force of the holidays. Whether it's our day to day operations being interrupted by family obligations, or our normal monthly expenses spiking up due to the increase of holiday sales, make no mistake, we feel it. The Holiday Hangover is real. In this episode, Michael and Robert discuss their experiences jumping back into the routine after their 2018 Holidays.
Jumping into freelancing is not just a numbers game. It's a true lifestyle to commit to. The most important question in this quest is whether or not this lifestyle will make you happier. In this episode, Robert and Michael discuss freelancing beyond the numbers.
Negotiating with prospective clients can be intimidating, but it shouldn't be terrifying. If anything, it should be an encouraging sign that a client wants to work with you. But the truth is, a lot of us aren't natural negotiators, and we accept the first offer thrown at us in fear of losing an opportunity. In this episode, Michael and Robert discuss the importance of negotiating and ways to make it a little more fruitful as you build your freelance career.
A large portion of creatives will start out balancing a full-time job with freelance projects on the side. Graphic designer, Blanca Navarro, rejoins the show to discuss the benefits, both financially and non-financially, of working both avenues as well as the importance of having an employer who respects your side hustle.
Getting started as a freelancer can be the hardest part of a creative career. Graphic designer, Blanca Navarro, joins the show to share her insight on the value of a strong concept, taking on the right projects, and articulating to clients that you are the expert.
Happy Thanksgiving everyone! Perfect opportunity for us to discuss how we're going into the Holidays from both the creative and consumer side. Purchasing and marketing both require strategy, and if you want to take full advantage of the Holidays going forward, you'll need to start putting pen to paper early and start creating plans.
If you're a full-time freelancer, you're already busy enough seeking out clients, drafting contracts, and working on your craft. Should you be spending your valuable time creating blogs, podcasts, and youtube videos instead of chasing down leads? In this episode, Robert and Michael discuss the pros and cons of creating content that may not promise any immediate financial return.
If you're looking to venture into creative career paths, what is the best way? What are the advantages and disadvantages of going to school for your art? In this episode, Robert and Michael give their insight into a tricky predicament for aspiring creatives.
Most people think of themselves as creative, but not many people actively create. In this episode, Robert and Michael discuss how important it is to break free from the excuses we all use and how transformative creative action can be for your artistic arsenal.
Let's face the facts. We buy a lot of gear. Some of it is useful. Some of it is so important, we can't work without it. But there's enough that is extraneous crap too. In this episode, Michael and Robert talk about their experiences managing all the good, bad, and ugly equipment they've accumulated.
Crop sensor vs Full Frame. Prime vs zoom lenses. Megapixel counts. Fast stops. What's really that important in equipment? Which direction should I go. In this episode, Michael and Robert discuss the 'how' and 'what' you shoot as the biggest factors in determining what features make the most sense for you.
As the years go on, companies seem to stipulate more and more Work For Hire terms from their photographers. With that being the case, should photographers view their copyright ownership as a thing of the past and let bygones be bygones, or should they be steadfast in their resolve and keep negotiating for ownership and turn clients down? Robert and Michael discuss the dilemma many photographers face when it comes to giving up copyrights.
It seems like every photographer, no matter what specialty, will be asked to photograph a wedding at some point. Whether you do or don't is entirely up to you, but if you do say yes, it's good to have a basic understanding of the overall workflow, from pricing to gear to deliverables. Listen to Robert and Michael discuss some strategies that may help you out for your first wedding shoot.
Why are your clients asking for a "hero shot" and what do they mean by it? In this episode, Robert and Michael discuss the varying definitions of hero shots depending on the job, and how best to deliver the ideal images as a result of good client communication.
Freelance photographer, Josh Barber, joins the program to discuss his journey from the East Coast to SoCal in pursuits of his photography goals. What was it like facing early challenges and what skills were needed to succeed in such a competitive market?
In the last few years, the mirrorless camera has made huge strides in the market. Using Nikon's new Z Series as a launching off point, Robert and Michael discuss the benefits of working with a smaller and lighter footprint in the field, and whether this trend is a flash in the pan or here to stay.
Introducing lighting into your toolkit is one of the best ways to distinguish your work from other photographers, but where do you start? Do you go all in on strobe kits, or start out with small speedlites? In this episode, Robert and Michael discuss the pros and cons of big lights vs small lights, and the areas in which both are applied best.
What does it cost to acquire and retain clients in the freelance world? Is one more important than the other? Which strategy has the greater return? In this episode, Robert and Michael discuss some marketing tips and principals on customer acquisition and retention.
Is being busy all that it's cracked up to be? Is always shooting the best measure of success? Should I be working harder or smarter? In this episode, Robert and Michael discuss how always working jobs can lead to an imbalanced freelance life.
Robert and Michael discuss the resources they use to expand their creative and business knowledge. From finance books to Youtube videos to photography workshops, there's no one way to do it. Listen in to these two freelancers on how they keep pursuing knowledge to make them better content creators.
What's the best way to start a portfolio building process? Robert and Michael discuss portfolio and website techniques that attract clients and help you stand out as a professional. Listen in to two freelance perspectives on how to build an ideal portfolio, regardless of niche.
Robert and Michael discuss how they pack their gear for a job. Whether they're jumping on a flight or packing things in the car, listen in to hear how much thought these two freelancers put into their travel assignments.
So you have a shoot coming up? How exciting! Robert and Michael, discuss the measures involved in preparing for a shoot. Whether it's a personal assignment or a paid job, every freelancer needs to be prepared with the right equipment, the right attitude, and the right precautions for preventing failure on the job.
Experience is the greatest teacher, but true mentorship expedites the learning process. Robert and Michael discuss some of the best career advice they've received and how transformative it was for their creative and business growth.
Photographers are gear junkies! Robert and Michael dive into the best and worst purchases they've made and what they would do differently if they were starting out today. Join us to learn how two freelancers have invested in their creative content businesses.