Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage.

Our panel of experts unite to discuss their favourite festive ads of 2021. They share their thoughts on the best Christmas ads of the year and break down the elements of great storytelling, and the production elements that make each of our favourite adverts stand out.

When you hear the sleigh bells play on the podcast, check out the links below to view the ads:

1. Tesco https://www.youtube.com/watch?v=0P7QSCLtRwI

2. Barbour https://www.youtube.com/watch?v=W5oseavlqbE

3. JD Sports https://youtu.be/sQ_ljcVXnUI

4. Lidl https://www.youtube.com/watch?v=SfexHlJ-BVU

5. Co-op https://www.youtube.com/watch?v=lYehD-VniBE

Merry Christmas from everybody at Mediaworks!

MW086| Forget Short Term Demand, Think Long Term Brand

Mediaworks Digital MasterclassBy MediaworksSep 22, 2021