Unstoppable Mommas, Real Moms Making Real Money with their Online Business

Hey Hey,

So last week during the Podcast episode I talked about the importance of growing an email list and how a lead magnet is one of the best ways to attract in the right audience.

If you haven’t listened to that yet here is the link be sure to check it out.

This week I dove into what makes for an irresistible Lead magnet and the secret to attracting the right audience.

You know the ones that will buy from you, not just those you will never hear from again. (AKA freebie seekers LOL)

Click here to listen to today’s episode about What makes for an Irresistible Lead Magnet and the 7 components of crafting a perfect lead magnet.

Specific, one pain or problem

Easy to consume

Real Value with One Promise

Right Avatar

Actionable

GAP

Extra Sprinkles

Can I be real with you…. I made the biggest mistake (that I’m still working on fixing) when I first started my business.

Can you guess what it was?

I didn’t focus on growing my email list. UGH…

I wish I knew then when what I know now about how important growing an email list of the RIGHT buyers can be.

I was spending all my time growing a Facebook group instead of growing my email list.

Here’s the truth,,,, and you probably already know,  you don’t own your social media following, what you own is your email list.

Growing your email list is one of the most important things you can do as you grow your business.

1. You don’t own the other platforms, they can pull the plug at any time and you won’t have a way to connect with them.
2. You can’t control who sees your stuff. Algorithms are constantly changing
3. You have to be on there 24/7, interacting and being super active. (who has time for that??)

When you focus on email lists you’re able to communicate with your audience all at once,

It’s the fastest and easiest way to get your message out there and know they will see it. You can target or segment your audience into groups speaking to specific people.

Growing your email list of the right audience is super important,

Listen in on today’s topic on Why email list growth is the surefire way to success.

P.s.

I have a special gift for you, Grab my List Building Guide to craft a perfect Lead Magnets to grow your audience of Ready to Buy clients

Want to know a secret? Shhhhhh, 

Inside this podcast episode, I share my journey about how I struggled initially, not knowing what I was doing. I did a lot of trial and error and figured it all out as I went. I realized that I'm still shifting and getting more and more in line with my true passion and what I'm good at. 

Here's the thing, you don't need to know the end to start, what you need to know is why you want that end and that is what will drive you to success. 

As I continue on my entrepreneur journey I realized that you don't need to have it all figured out, you just need to be willing to figure it out. As I've tough so many women on my journey and shifted my focus slightly I feel more and more in line with what I truly love to do. And that is helping YOU find your true calling, helping YOU shift into a stronger mindset, helping YOU figure out what it is that you truly are passionate about. I find that sometimes us women start an online business, join a company, or try something because other people have had success, but the truth is if you're not in it, you won't feel connected to it. If you're not connected to it then your audience will read right through you and not feel the energy and excitement behind it. 

The truth is people don't buy what you do they buy why you do it.

This is why I'm so excited and passionate about my new brand and my new focus which is only a slight shift from what I was doing. (remember slight shifts not huge leaps) from Unstoppable Sales Academy into Unstoppable Course Academy. 

Happy New Year, this is the time when so many people set up New Year's resolutions and goals for the New Year.

Time to bring on 2023!!

But sadly more than 98% (yes that is correct) won’t stick with their goals and give up before they see results.

I don’t want this to happen to you, and I know you don’t want to fall into the very easy trap of going back to old habits.

I believe that the way you do one thing is the way you do everything. So let’s think about how you can change your habits across all aspects of your life.

There are 7 categories of life you can start to make a small shift in to see a big difference. Give yourself a tangible goal for each one of these categories and hold yourself accountable to follow through.

1. Health
2. Relationships
3. Personal Development
4. Finances
5. Attitude
6. Social
7. Professional

Within each category find a small obtainable goal that you can hold yourself accountable to reaching every day.

Now, remember these small shifts will help all areas of your life, including starting and scaling an Online Business.

Can you believe it's already the end of 2022?

I still can't believe how quickly this year went by, but if you think about it, there really are only 12 months. That's not a long time, but plenty of time all in the same breath.

One of the most powerful things you can do for yourself is, to be honest. That can be a tall task I know, trust me self reflection is hard. Especially if you didn't accomplish what you set yourself out to accomplish. When looking back at all the things you have done it's easy to judge and point out what you didn't accomplish. One of the most powerful things you can do for yourself is to give yourself permission to appreciate all that you have accomplished. Learn how to self-evaluate all that you have done and why it's so important, to be honest with yourself.

But that doesn't mean you're not worth or worth it, it just means you steered off track and now it's time to get back on.

Self-reflection is the key to knowing what worked what didn't work and what you can do differently moving forward.

We all want to improve and get better, so let's do just that.

Listen in on Today's episode all about Self Reflection and why it's so important.

Be Unstoppable,

Melissa

Nikki Oden is a lawyer and mom coach who teaches working moms how to battle burnout, own their days, and lose the mom guilt. She is the founder of Your Ideal Mom Life®, host of the Love Your Mom Life podcast, and author of But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More, which you can find on Amazon.

Please help me welcome Katie, we broke it all down her story about how she first got started and what she is doing now. 

Katie Fleming is the founder of the Ambitious Mom® Brand. She is known for Profitable Presence™ and what she calls the “BOTH AND LIFE”. This is her unique ability to build a wildly successful and profitable business empire & a family legacy at the SAME TIME and her deep belief that we don’t have to choose “either-or” but we can choose the “both and life” and have it all, NOW. No delay is required.

From the beginning of her journey, she had a Divine Intuition leading her to be BOTH the CEO of a global brand AND the leader and partner on the Homefront leading the legacy within her family and owning four walls. BOTH AND.

Early on the phrase “pursue your calling both in and out of your home” led her brand and led her evolution BOTH personally AND professionally.

Today, her community of ambitious heart-centered entrepreneurs is creating impactful and revolutionary businesses that are changing the world while also changing the world within the stewarding of our homes.

More joy

More income

More impact

More moments

More memories

Come experience the BOTH AND LIFE and all that awaits you when you ditch the way it’s been and discover the WAY THAT’S MEANT FOR YOU.

Let’s do this thing.

Links

Instagram/katiefleming

Most people are afraid of sales so they never even bother to ask for the sale.

I want you to think of sales as making an offer to help them get to where they want to go faster. It’s not up to you to decide if the value of the offer is worth the investment, but it’s your job to inspire them to make a decision.

Inspirations come from your thoughts and beliefs.

You want to come from being so Certain in your offer and believing in yourself, the value of the offer (transformation), and the person with who you are speaking, (your clients).

I call this the Believe circle

Believing in your Offer (Your unique method) you’re so certain and confident that your method can help them get from pain to pleasure.

Your belief is that there are people out there right now who are willing and able to pay for that solution and that person is the person you’re talking with.

They might not know everything and are afraid of investing in themselves, but it's your job to provide them with certainty not them.

Believing in YOU- you are the person who can and will help them solve their problem/ pain.

You believe in your offer, you’re clients, and yourself is what keeps the circle spinning.

Making offers is inviting them to invest in themselves and let them know they are worthy of getting the solution they desperately need and want.

Love Ya
Melissa 

Ready to go all in? I want to invite you to a FREE strategy call with me Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Hey Hey, have you made any mistakes yet? If not go out and make mistakes.

If you’re not making mistakes you’re not taking enough imperfect action to figure it out.

So go try it and see if it works.

We’ve been taught for years that failing is bad, well guess what, as an entrepreneur, you get to fail a lot, and that’s a good thing. We want you to fail, that is how you learn, and the more you do it and put yourself out there the faster and closer you’ll get to figuring out the right way.

What I see is most people think they need to have everything perfect before they even start, and this is causing them to overthink, get overwhelmed and prolong the process and in many cases not even get started at all.

What I want you to do is take messy action to get results, by using my 5-step Fail Forward Movement. Because when you are moving you stay in motion… and that is the thought process here to take an action, learn from it, tweak and do it again.

The first step is- Make a decision

The second step is- Create a plan to execute that decision

The third step is- Implement that plan

The fourth step- evaluate your results

Fifth step- tweak and do it again.

This is a very simple process where many of us struggle because if we don’t see results right away we think something went wrong. So instead of making drastic changes keep it simple and look at where you can make small improvements.

Love Ya,
Melissa 

Ready to go all in? I want to invite you to a FREE strategy call with me Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Okay, Okay, you’ve done a lot so far and you might be feeling a little overwhelmed so I want to keep it real and simple for you.

Don’t let your fear and doubt get in the way of your success. Your brain is a powerful tool, more than you realize at this point. This is one of the key factors to your success, and why we focus so much on your mindset inside the Unstoppable Sales Academy.

Math is just math, numbers, and answers, but you might be having a lot of mind drama around this.

"How can I fit this all in"

"How can I meet people"

"I’m too new to do this"

"I’m not ready"

"I’m not sure what i”m doing yet"

"Maybe I should wait until…."

These are the only thoughts that will keep you standing still. If you find yourself getting caught up in mind drama, (and you’ll know this because you’ll start to feel insecure and question yourself) I want to you STOP listening and start TALKING to your brain.

“I might not know it yet but I’m going to figure it out”

“I’m still new which gives me a lot of room to make mistakes”

“ I don’t care what other people think, I’m going to do me”

“ I’m going to do my best no matter what”

Your thoughts create your feelings, which drive your actions which get you results.

The first thing every morning is to give yourself permission to be awesome and just do it….

Ready to go all in? I want to invite you to a FREE strategy call with me Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Without a plan, you plan to fail without even knowing it.

One of the Key factors behind your success will be to set a goal and make a plan to hit that goal.

So ask yourself,

How much money do you want to make?

How many people do you need to meet and give value to?

How many offers do you need to make?

Think about what your life looks like in

10 years?

5 years?

3 Years?

1 Year?

I like to think about your goals in three different categories YOU, FAMILY, and BUSINESS.

Because the way you do one thing is the way you will do everything.

Don’t just wing it, make an action plan and execute it.

Start off by brainstorming all the things you need to do to hit your weekly goal.

Get visual, look at the mandatory things you need to do during your day, and block them off.

“Work hours, activities, appointments, house duties, etc”

Then look at your available time, and plug-in, in what you want to accomplish in that timeframe.

This is KEY…. when you plug it in, make sure it’s detailed, and specific in Results form.

Finally, Hold yourself accountable for getting it done.

At the end of the week, you’ll have accomplished more than you realized so make sure you celebrate.

Ready to go all in? I want to invite you to a FREE strategy call with me Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Show people that you can help them, by helping them. Providing value ahead of time.

Creating value is solving problems.

There are many ways to show people and demonstrate that you can help them through providing valuable content, and information that creates momentum, this is NOT just throwing a Freebie together but truly giving a piece of your methodology away and demonstrating that you can provide the value.

This helps you build that know-like and trust factor…. “OH, she does know what she is talking about”

And when you help someone through the true value you are creating momentum and when you're in momentum you want to stay in movement, allowing for the sale to come much easier.

You might be thinking, if I give away too much they won’t want to buy from me,

This thought is 100% a mindset block you need to knock down right away...

When you provide the value you will receive value back

There will always be people who want more, they need more help, guidance, support, and accountability.

Choose a way you can continue to provide value, - Facebook groups, lives, podcasts, blogs, youtube, Webinars, etc.

Value-first Marketing will 100% get you, clients, when you do this consistently!

Be the value your audience needs NOW!

Ready to go all in? I want to invite you to a FREE strategy call with me Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Now it’s time to evaluate your offer! We need to make sure what you have is what they want….. And by they I mean your potential customers!.

It’s time you start to get yourself out there.

Most people think the way you make sales are through Fancy Funnels, Expensive websites, Formal sales process, but you don’t need any of that when you first get started. This is your time to do market research and learn what works as you go.

There are 3 simple steps to this process.

Step ONE: Meeting people- this is you putting yourself out there, willing to share your story and build relationships.

Step TWO: Tell them what you do. Now that you have the right people in your audience you need to tell them what you do and how you help solve their problems. This is you connecting your audience to your offer, building curiosity and engagement.

Step THREE: making offers to help. Now that you have people interested in what you offer, now it’s time to make an offer to help them solve their problems. Keep in mind that I didn’t say “sell” them.

At this point, your customer is connected to what you are offering, and now it’s your job to connect them to YOU and make an offer that YOU are the right person to help them.

Go out there and meet people.

You can start right here inside our Facebook community.

Ohhhhhh and by the way, if you’re loving this so far, help spread the word to other inspiring mommas who are eager to start their own business.

Please share this Podcast with your community, with the hashtag #10stepminiseriesbymelissa 

See you soon,

Is P.S. Ready to get the wheels in motion and get help to implement your plan? Book your free strategy call with Me here! I will help walk you through your offer and customize an Unstoppable marketing plan that works specifically for YOU!

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Create a bridge that will take someone from pain island to pleasure island.

This is your unique methodology that takes someone from struggling with a problem to how to solve their pain.

The BRIDGE allows your clients to go faster and more direct to get the answers/solutions they need to experience pleasure island much faster and more direct.

This is also what separates you from the competition and helps you stand out from the crowd.

Step one- choose WHO you’re providing value to - be specific the more specific the better.

Step two- Be very specific on the ONE problem you are solving, (your offer most likely will solve many problems, but you need to focus on that ONE specific one that calls out to your audience), What is that ONE that your audience is willing and able to pay for?

Step three- Create your Unique methodology that will take them from Pain island to pleasure island. This is your secret sauce, this is your process broken down into smaller bite-size pieces, once you have your main topics you can break them down into micro pieces.

Step four- price our offer at a price point that is a no-brainer for your audience. Meaning your value and the benefits you’re offering is worth 10x more than what the price is.

Step five- uncover what would happen if your clients don’t invest in your program, what would change? This is how you start to overcome objections.

Listen to this episode here!

Then head over to the Unstoppable female entrepreneur tribe to share your Bridge and how you solve the ONE problem.

Ready to go all in? I want to invite you to a FREE strategy call with myself Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Now it's time to choose a Niche that lights you up!! Yes, this might sound funny but if you don’t have the passion you won’t find the momentum.  Success is all about building momentum that keeps you motivated and inspired.  And let’s face it when you’re doing something you LOVE you’re more likely to keep going.  I’ve seen this mistake where people start a business because it sounds cool, or their friends are doing it, or they are so desperate to get out of where they are now, only to find themselves dreading what they started blaming the industry, products, or something else as to why it didn’t work.  

But it does go beyond that, there are 4 areas that your offer must match for it to be successful  

I call it my Prime spot Problem Promise Passion Profitable.

Ready to go all in? I want to invite you to a FREE strategy call with myself Melissa to learn more about your business and how I can help you achieve your goals.

During this call, we will map out a plan on what you need to do to take your idea and business to the next level so you can step into your CEO self and start seeing a profit.

Podcast #60

Distractions are everywhere.

Life is going to get in the way, and you have the choice of whether to follow the distraction or finish what you started.

Many times we don’t realize that we have the ability to choose what we want to focus on, Instead, we just accept distractions as something we can’t control.

Now YES, there are some distractions that we can’t prevent, but there are things you can do to help prevent them and stop them from accomplishing your tasks.

Start off by pre-planning what you want to accomplish for the week and how you’re going to get it done.

You know what distractions might come up, so make sure you prepare yourself for what might happen.

Then plan on what to do, if and when that distraction happens. How would you overcome, what would you say, what would you do, and how would you adjust? All the things.

The truth is distractions are when you allow them to become distractions.

Ready to take this work deeper and apply it to your life?

People ask me all the time, “What is the secret of getting more clients?”

You might have the same questions.

I revert back to the 5 C’s related to getting clients.

It starts with the first C.

1st C =Clarity:

Clarity around your Offer,  who you are serving, what problem you are solving, and how you solve it.

Clarity not only helps attracts the right audience, but it also helps you manage your brain around what actions you need to take.

Once you are super clear about your offer, this will help you build the courage to take the necessary actions.

2nd C = Courage.

We are all born with Courage, but many of us don’t know how to use our courage. Courage is the ability to do something that frightens you, but you do it anyway.

This is where you take action despite your fear. Putting yourself out there will be scary, but once you push yourself out of your comfort zone, you will start to build confidence in your ability.

3rd C = Confidence.

Confidence is the feeling or belief that one can rely on someone or something, in this case, you are relying on yourself. Use your courage to build confidence that will help you show up to attracting in the right clients. When you have confidence, you will rely on yourself to show up consistently to build your presence.

4th C= Consistency

Consistency build help you build that know, like, and trust factor with your audience. When you consistently provide value, your audience will be attracted to you.  Like attract Like when you’re clear in your offer, find your courage to push past your fear confident in yourself, and show up consistently you will receive the 5th C which is CLIENTS

5th C = CLIENTS!!

Be Unstoppable

Melissa

P.S. Book your free strategy call on how to get your first paying client and scale with ease.

Amy Linsmeyer is a certified life coach & personal growth mentor on a mission to help as many people as possible go from this is as good as it gets to living a life they love. She supports this mission through the Roots Change podcast, her online community, and personal coaching. By sharing truths, and lessons she’s picked up along the way she’s challenging the misconception that how it was and is, is how it always will be. Roots change and that’s her motto.   She believes the best way to kick a fixed mindset is to see results first-hand. Imaginations reignite, dreams become clear, passions come to the surface, and transformation becomes possible.

As a coach Amy teaches her clients to develop a foundation that will nurture and support sustainable personal growth and together create a path towards their goal. Milestones and all – you have to know when to celebrate along the way.

Have you ever wanted to do something but find yourself trying to figure out HOW to do it, instead of just doing it? Well, most people get so caught up in the "how" energy they never even try. They are spending all their time learning how to do it, instead of doing it. 

The truth is you're not going to know how to do something until you DO IT!!!

It's like trying to learn how to swim with never getting into a pool. 

There is a strategy around learning how to do something if you've never done it, that I go over inside of this podcast. 

1) Decide you're going to do it

2) Create the confidence that you're going to do it no matter what

3) Be willing and expect to make mistakes 

4) Evaluate what didn't work 

5) Tweak and do it again. 

If you want more help with this please feel free to reach out to me for a FREE strategy call on how to build a business alongside raising a family.