Solo Biz Bites

S2 - Email Marketing Challenge - Solo Emails vs. Content Emails

An episode of Solo Biz Bites

By Meredith Eisenberg
Quick marketing bites for savvy entrepreneurs
More places to listen
Quick marketing bites for savvy entrepreneurs

More places to listen

S2 - Email Marketing - Go With the Flow
Is there a flow to your marketing.  Is it easy for people to go from content to open in to purchase and participation - or are there "bumps" along the way that make them rethink their buying decision.   Today's podcast is all about making the purchase road as smooth as possible.  If you want to check out the interactive coached version of this podcast - you can do that at
September 27, 2019
S2 - Email Marketing Challenge - Don't Give Away the Farm
One of my clients' biggest fears is "giving away the farm" or giving people so much information that they have no need to hire you.  In this episode, I show you how to be of value and make your client eager to spend money and get the job done right Check out the coached version of this podcast at
September 26, 2019
S2 - Email Marketing Challenge - Wanna Be Friends?
Are you friends with your community or do you keep your online business communications strictly professional.  In this episode, we unpack the advantages of getting friendly with your community. We also talk about how much is "too much information" For a more coached experience - check out our challenge -
September 25, 2019
S2 - Email Marketing Challenge - Test & Tweak
What is the difference between a rock star email marketer and everyone else?  It is not a huge staff or abundant resources (those help) - it is the ability to test and tweak to improve their marketing for their audience.  In this episode, we tackle test and tweaking to help you serve your audience better and make more sales.
September 24, 2019
S2 - Email Marketing Challenge - Hold Their Feet to the Fire
Want your customers to get off the fence quickly?  Create some urgency in your emails!  In this episode, we explore how to create more urgency (even when there isn't any) to encourage customers to purchase from you more quickly. Want feedback on your offers/urgency?  Check out the interactive version of this podcast -
September 23, 2019
S2 - Email Marketing Challenge - The magical (non) secret to email sales success
In this episode, I'm sharing the magical secret to email sales success... follow up.  We'll explore why you should follow up and talk about a few easy ways to add follow up to your existing sales funnels. Learn about our coached version of this challenge at
September 20, 2019
S2 - Email Marketing Challenge - Writing A Solo Email That Converts
You want to make the sale.  So you write an email.  Nobody buys?  What's next?  Here are some tips to help you write sales emails that convert (including the one key factor that makes ALL the difference in your conversion rate!)
September 19, 2019
S2 - Email Marketing Challenge - Solo Emails vs. Content Emails
Are you writing an email to close the sale - or do you want to share some content along the way?  Ideally you want your emails to do both.  Today's episode talks about how to create your "ideal mix" of solo and content emails.
September 18, 2019
S2 - Email Marketing Challenge - What Is Your Goal?
What is the number one thing you can do to improve your email copywriting?  Having a clear goal and strategy for your email before you start writing.  Want to learn how to figure that out quickly?  Listen to today's episode for some quick tips to get you writing quickly :)
September 17, 2019
S2: Email Marketing Challenge - Make It Easy with Templates
The past three episodes, we've been talking about strategies to put your email writing on auto-pilot.  One of the most powerful and easy to implement strategies is the use of templates.  In this episode, I'll show you how to to create a killer, time saving template.  Want feedback on your work?  Check out our affordable coaching program -
September 16, 2019
S2 - Email Marketing Challenge: Get The Most Out of Your Email Marketing Efforts
You spend your valuable time crafting an amazing email that delivers value to your community.  Don't let all that hard work go to waste.  In this episode, we cover some unique ways to get the most mileage out of each email through repurposing. Want individual coaching through the challenge?  Check out our very affordable coaching option -
September 13, 2019
S2 - Email Marketing Challenge - The Tool Copywriters Use to Never Run Out of Ideas
Want an endless trove of inspiration for your emails?  In this episode, I'll show you the tool pro copywriters use to consistently create great emails.   Want individual help with this challenge. Check out our very affordable coaching program at
September 12, 2019
S2 - Email Marketing Challenge - Creating Your Email Content Map
You know you should email more... but you get stuck figuring out what to write?  Today's episode explores how to create an email content calendar and schedule to not only get you emailing consistently but also helping your clients to look forward to your next offer.  Check out our companion coaching program at
September 11, 2019
S2: Email Marketing Challenge - Don't Be Afraid To Do This
One of the biggest concerns new email marketers have is that they are afraid to "sell" too much.  In this episode, I show you not only how to make offers, cut how to get your community on board so they are thanking you for sharing a valuable resource. Check out our companion coaching program at
September 10, 2019
S2 - Email Marketing Challenge - How Often Should I Mail?
One of the questions I get asked the most often is how often should I mail?  Check out today's episode for tips on getting your email frequency just right.
September 9, 2019
S2: Email Marketing Challenge - What Makes A Great Email
In today's episode, we are going to cover what makes a great email and how to create an email template that delivers results every time.  If you want more coaching - check out our companion email coaching program at
September 6, 2019
S2: Email Marketing Challenge - Autoresponders vs. Broadcast Emails, What's Best?
As an email marketer, you can either send messages directly to your community, or you can include them as part of a sequence.  Which method works best?  We dive into that in today's episode.  Want more?  Check out our companion e-coaching program at http://
September 5, 2019
S2: Email Marketing Challenge: Engaging With Your Audience
Communication is a two-way street.  In today's episode, we talk about how to create engagement with you audience and get your email community to engage with you.    There is a companion e-coaching program to this challenge.  You can learn more at
September 4, 2019
S2: Email Marketing Challenge - Is Your Most Read Email Effective?
Today, we are going to look at your most read email - your welcome message.  You'll learn why it is important to set expectations at the beginning of your relationship and how to create emails that make sales right from the start. This podcast has affordable companion email coaching!  You can learn more about that at
September 3, 2019
S2: Email Marketing Challenge - Let's Grow Your List!
Want to grow your email list?  This month's season of Solo Biz Bites is all about making that happen for you.  Today's episode is all about setting your baseline, declaring your goals and plotting a course to make it all happen. We also have a companion coaching program to the challenge - you can learn more about it here -
September 2, 2019
S2 - Email Marketing Challenge - Does Your Funnel Even Make Sense?
When people buy from you they are looking to be well taken care of with a smooth and easy journey to a solution to their problems.  Tech hiccups, brand mismatches and other mistakes can distract your prospects from buying form you and getting the help they need.  In this episode, you'll learn how to recognize the signs of a mismatch and how to fix it.
August 30, 2019
S2 - Email Marketing Challenge - Keep Flowin'
Is there a harmonious path between your opt in - sales page and emails?  Or are your customers distracted?  In this episode learn how to keep your clients engaged and happy through the whole buying process. Need more help?  Check out the coached version of this program at
August 30, 2019
Getting your "it" right
5 mistakes solopreneurs make with their unique value proposition
May 22, 2018
Boost Your Revenue with Video
Here is why you should use video in your business...
May 21, 2018
How to find amazing images for free
A few quick tips on finding great images for free
April 4, 2018
GDPR for americans
GDPR is going into effect in late May. How does that effect you? Listen to find out
March 30, 2018
Get More Sales with the Same Amount of Traffic
Three quick tweaks to help you convert more sales
March 30, 2018
Email Marketing Tips
How often should you email your list? What should you say in your emails. Learn the answers to this and more in today's episode.
March 28, 2018
Get more people to share your content
Get more people to share your content
March 27, 2018
Super Easy Tips To Create Blog Titles That Stand Out...
Need ideas on how to create headlines that sell? Tune into today's episode. For links to the resources in the episode...go to
March 23, 2018
Talk to your audience the right way
Increase sales by talking with your audience based on where the are in the sales funnel.
March 21, 2018
Unicorns, magical fairy dust and you...
Yes... You can be a unicorn...or just think like one
March 16, 2018
What marathon training can teach you about business
marathon training has valuable lessons for marketing your business
March 16, 2018
Microwave Your Marketing
My favorite shortcut to great results
March 14, 2018
Solo Biz Bite - Double Your Profit
Learn why focusing on the beginning of your marketing funnel can bring big results
March 13, 2018
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