The Medical Marketing Podcast

We all know marketing is important if you want to get more patient leads and grow your practice…but often times, practices get too busy to do it well.

This week on the Medical Marketing Podcast, we’ll explore the pros and cons of outsourcing marketing for your practice and help you figure out which strategy makes the most sense to help your practice grow.

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns.

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1.

This week, we replay a popular episode that asks a pivotal question: which is better, SEO or Google Ads?

SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast.

This week, we replay a popular episode from earlier this year exploring tips, tricks, and best practices for setting up a new medical practice during the COVID-19 pandemic. 

This week, we'll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder.

In 2020, eight out of ten patients begin their search for healthcare services online. Whether it’s researching a medical condition, doing a deeper dive on treatment options, or searching for a new provider, patients are turning to Google more often than not.

So if your practice website isn’t showing up in Google, that could mean lost opportunities and lost revenue. But what can you do if that’s the case? That’s what we’ll explore on this week’s episode of the Medical Marketing Podcast...

This week on the Medical Marketing Podcast, we talk with Stephanie Bradley, the marketing manager at Kugler Vision in Omaha, NE. We discuss blue ocean marketing strategy, how to deal with competition, and why taking a different approach to your practice offerings is key to gaining satisfied patients.

Patients want more control over their data than ever before. But what does software like Intelligent Tracking Prevention in iOS 14 mean for private practices?

Nearly every patient you interact with in person is bound to visit your practice website at some point. In many ways, your practice website is the “hub” for all of your marketing and patient acquisition initiatives. But everyone needs a change from time to time. How can you know when it’s time for a redesign of your practice website? That’s what we’ll explore this week on the Medical Marketing Podcast.

In this episode of the Medical Marketing Podcast, we sit down with Dr. Daniel Chang of Empire Eye and Laser Center in Bakersfield, CA to discuss how to expand an existing healthcare brand, how to hire the right people, and how to deliver exceptional patient experience.

In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns.

Competition is inescapable. It’s just a fact of life. And especially for medical practices, local competition can be fierce. Often times, local competition is a zero-sum game: a patient that chooses a rival practice over yours is a patient you’ll never get.

But what if you want to beat other practices in your market and attract more patients to your practice?

In this episode of the Medical Marketing Podcast, we’ll show you some tangible tactics you can take to improve your SEO, beat out local competitors, and attract more patients to your practice.

SEO is confusing. So confusing that many doctors don’t even see the point. And even for those who see the value in ranking higher on Google, Search Engine Optimization is still a confusing world. Many doctors choose to outsource their SEO to a trusted agency, but some struggle along and try to do it in house. This week on the Medical Marketing Podcast, we’ll show you why outsourcing your SEO is the best way to improve your search engine rankings, boost ROI, and grow your practice.

This week, we have a very special interview with Troy Cole, a sales and marketing consultant who helps doctors fine-tune their communication strategies to turn their practices into patient-generating machines.

Where should you spend your advertising dollars for maximum impact? In this episode, we'll settle the Google Ads vs. Facebook Ads debate for doctors once and for all.

If you asked 100 doctors if they wanted to grow their practice and get more patients, the vast majority would say yes. But doctors have a big problem on their hands: attracting new patients to a practice is hard work. Many healthcare providers turn to paid advertising campaigns to grow their practices. Medical PPC is an effective way to attract more patients, fill your appointment schedule, and grow your practice. In this episode of the Medical Marketing Podcast, we’ll explore 5 tips that will help you use medical PPC to grow your practice in 2020 and beyond.

This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician.

Dr. Wortz is a busy physician, the Chief Medical Officer of an ophthalmic device startup, and a podcast host and regular contributor to industry publications. We're going to get some of his thoughts and insights about achieving work-life balance, learn how to deal with things like burnout, and get some valuable advice for residents and younger doctors just starting out in private practice.

In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1.

If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That’s why this week, we’ll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you’re communicating with patients.

We’re living in unprecedented times. In this special episode of the Medical Marketing Podcast, we’ll explore healthcare marketing and COVID-19 – what you can do to maintain your practice’s presence to emerge from the other side of COVID-19 stronger than before.

Having a pretty website isn’t enough – you also have to know how patients use it. This week, we’ll show you how to use Google Analytics to understand user behavior, provide patients with a better experience, and supercharge your practice website.

They say you never get a second chance to make a first impression – and that’s just as true with your practice brand as it is with people. This week, we’ll talk about brand touchpoints – and how physicians can make the most out of every patient opportunity.

In 2020, patient experience is the #1 factor that dictates how well a practice will grow. To offer a better patient experience, we have to answer the question: what do patients want from their doctors?

The line between personal and professional social media brands is blurry at best. How can physicians effectively balance their personal and professional lives on social media?

It may seem like a vain exercise, but being aware of what’s being said about you online is a vital practice to maintain a healthy online reputation. If you want to improve your online reputation and attract more patients, perhaps it’s time to explore why every doctor should Google themselves...

There are lots of things you need to do to run a successful practice. But to get better data on your practice’s reputation and keep it growing consistently over time, there's one question you need to ask every patient...

If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we’ll show you how to do just that.

Many doctors know deep down that reviews are important...and yet they fail to pay as much attention to reviews as they ought to. In this episode, we’ll answer the question so many people are asking: why are reviews important for physicians?

Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice.

We’ve seen how Google Ads can be an effective way to grow your practice. But the story doesn’t stop once a patient clicks on your ad. To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. So in this final episode in our series on common Google Ads mistakes, we’ll explore the most common mistakes people make with their post-click website experience.

One of the most common mistakes people make with Google Ads is not structuring their accounts properly for the best results. Today on the show, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies.

PPC advertising campaigns on Google Ads are a great way to grow your practice and get more patients in the door, but to be effective, you have to understand the fundamentals. Unfortunately, too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. In this first episode in a 4-part series about common mistakes in Google Ads, we’ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness.

Having a Google Ads campaign isn’t enough – you have to make sure it’s working for you to accomplish your marketing goals. And if you want your practice to stay ahead of the competition, you need to know how to use Google Ads to be more attractive to patients than your competitors down the street. 

This week, we’ll answer one of the most common questions we get from clients: “Should I bid on my own name in Google Ads?” Is it a waste of money, or a valuable tactic to get more patient leads online?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should I spend?