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MFG OutLoud

MFG OutLoud

By Allison DeFord
The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.

Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).
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Episode #42 – The ERP Turning Complex into Cash
With special guest Paul Van Metre.
29:06
May 3, 2021
Episode #41 – When ‘The Girls’ Take Over the Family Business
With special guest Lori Tapani, Co-President and Owner at Wyoming Machine.
32:01
April 1, 2021
Episode #40 – Product Launches Your CEO Loves and Competitors Fear
With special guest Dave Daniels from BrainKraft.
34:23
March 20, 2021
Episode #39 – Rebranding and Cutting Through the Noise
The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.
29:45
March 7, 2021
Episode #38 – The Path to Global Markets
With special guest Andrew Deutsch, Founder/CEO of Fangled Tech.
33:25
February 26, 2021
Episode #37 – Cyber Security For Every Manufacturer
Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.
28:19
February 17, 2021
Episode #36 – Manufacturing at the Speed of Blockchain
Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).
29:07
February 5, 2021
Episode #35 – Creating the Connected Growth Engine Tool (Part 2)
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
19:25
February 4, 2021
Episode #34 – Creating the Connected Growth Engine Tool (Part 1)
It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.
27:09
January 22, 2021
Episode #33 – She Believed She Could, So She Did
How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.
46:45
December 31, 2020
Episode #32 – The Race to Manufacturing 4.0
Embracing new tech and innovation, with special guest Rich Sade.
29:50
November 19, 2020
Episode #31 – Manufacturing Marketing: Creating a Digital Twin
It’s like doubling your sales team, with special guest Greg Mischio from Winbound.
33:50
November 12, 2020
Episode #30 – The Engineer Who Embraced Sales & Marketing
How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.
31:31
November 5, 2020
Episode #29 – Millennial Manufacturing Revolution
Next generation never stops learning, with special guest Tom Hilaris from Ergoseal.
23:56
October 22, 2020
Episode #28 – Changing Perceptions in Manufacturing
Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.
30:17
October 15, 2020
Episode #27 – From Intern to CEO
Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.
41:34
September 26, 2020
Episode #26 – Up-Skilling Your Sales Team
The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.
34:58
September 26, 2020
Part 4 - Sales & Marketing Game Changers
What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier. 'Cause you're a #sales and #marketing game-changer like that! 👊🏼 Join your MFG OutLoud co-hosts along with Mark Mitchell, Chris Luecke, Mark Roberts, and Ben Baker for this 'happy hour' episode.
01:00:11
September 25, 2020
Part 3 - Sales & Marketing Game Changers
The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯 Why do people trust you? Why do customers trust your company? The truth will totally surprise you.  🔥Your burning questions answered today with the Sales and Marketing GameChangers in Part 3 of our 4-part series. We're on a mission to help manufacturers stop wasting time and money on marketing that doesn't grow sales. Helping you reduce risk and ultimately make sales easier. Join us!
01:02:33
September 17, 2020
Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked
"You only find out who's swimming naked when the tide goes out." - Warren Buffett Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea. 👉🏼 You're vulnerable. 👉🏼 Customers feel uneasy. 👉🏼 You're leaving money on the table. We're changing things up and offering you 4 special deluxe episodes of MFG OutLoud Podcast through the month of September. Catch Part 2 of the Sales and Marketing #GameChangers and find out: 1. If you're selling naked 2. What to do about it 3. How to turn data into dollars (still haven't figured out water to wine, but we're working on it🍷) Join Allison DeFord, Mark Allen Roberts, Ben Baker, Ray Ziganto, Chris Luecke, and the Whizard Mark Mitchell (grab a pen and paper or your iPad...there's $$$ GOLD IN HERE)
53:07
September 11, 2020
Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt
🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier? By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're not just seen and heard, you're felt! We answer your burning questions here in PART 1 of the Sales and Marketing Game Changers with Allison DeFord, Ray Ziganto, Ben Baker, Mark Roberts, Chris Luecke, and Mark Mitchell. Grab a bib, 'cause all the secret sauce. 😋
01:00:54
September 3, 2020
Episode #25 – Bridging the Manufacturing Skills Gap
Up-selling the workforce you love, with special guest Kathleen Burley.
33:20
August 19, 2020
Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs
Build sales and loyalty in your distribution channel, with special guest Lorraine Ball.
28:18
August 14, 2020
Episode #23 – Manufacturing Underdog Leads the Pack
The thing you’re good at may be holding you back, with special guest Darrin Mitchell.
41:33
August 5, 2020
Episode #22 – SteamChain: Machinery as a Service
The next step in advanced manufacturing, with special guest Michael Cromheecke.
43:21
July 30, 2020
Episode #21 – Execution Mastery: The Full Monte
Leadership through the lens of execution (no pants required), with special guest Monte Pedersen.
31:42
July 23, 2020
Episode #20 – Calibrate Your Relationship GPS
Connecting with the people who power your business, with special guest Ed Wallace.
37:30
July 16, 2020
Episode #19 – E-Commerce for Manufacturers? Yes way!
Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.
33:12
July 7, 2020
Episode #18 – Show Me the Money
Building value for your customers and shareholders, with special guest Damon Pistulka.
29:45
July 2, 2020
Episode #17 – Selling Naked
No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.
28:09
June 18, 2020
Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing
Technology, tools, and the business of change, with special guest Chris Luecke.
28:29
June 5, 2020
Episode #15 – Growing Building Materials Sales Now
Stop waiting, start creating the new normal, with special guest Mark Mitchell.
35:52
June 3, 2020
Episode #14 – Leading Your Team in the New Normal
Engage, retain and grow your employees, with special guest Ben Baker.
25:49
May 21, 2020
Episode #13 – Building the New Normal NOW: 7 Actions for Success
How building materials manufacturers will emerge stronger after coronavirus.
25:05
May 15, 2020
Episode #12 – The David and Goliath Moment for Manufacturers
Sitting on the sidelines waiting or seizing this rare opportunity and doing?
31:38
May 1, 2020
Episode #11 – Creating a New Value Curve While Flattening the Curve
Creating a “blue ocean” customer experience.
32:04
April 24, 2020
Episode #10 – 7 Actions That Speak Louder Than Words
Standing out in the crowd of “we’re here for you!”
23:16
April 16, 2020
Episode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OK
Hunker down, but don’t shut down.
23:13
April 3, 2020
Episode #8 – Coronavirus Pandemic: Adapting to a New Normal
Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”
39:18
March 25, 2020
Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier
Not an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customers’  decision-making brain.
19:37
February 27, 2020
Episode #6 – Social Media for Manufacturers
A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.
25:36
February 26, 2020
Episode #5 – Love, Manufacturing Style
Leading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on it’s ear to create a  more loyal fan base.
36:07
February 20, 2020
Episode #4 – The Family Business: Helping you or holding you back?
From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.
31:33
January 29, 2020
Episode #3 – Culture: The seven little letters that can make or break your business
Healthy or toxic? A courageous conversation about culture and how it  affects your customers and what you can do to change it, for good.
25:56
January 19, 2020
Episode #2 – Reigniting the Spark of Your Brand
A courageous conversation about marketing voodoo and how to turn your  “older more mature” brand into a relevant choice for today’s customers.
29:16
January 12, 2020
Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It
A courageous conversation about the reason so many manufacturers are  still holding on to a weak position or no position at all. And, how to  separate yourself from the pack once and for all.
30:34
January 5, 2020