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By Allison DeFord
The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.
Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).
Where to listen
Episode #14 – Leading Your Team in the New Normal
Engage, retain and grow your employees, with special guest Ben Baker.
May 21, 2020
Episode #13 – Building the New Normal NOW: 7 Actions for Success
How building materials manufacturers will emerge stronger after coronavirus.
May 15, 2020
Episode #12 – The David and Goliath Moment for Manufacturers
Sitting on the sidelines waiting or seizing this rare opportunity and doing?
May 1, 2020
Episode #11 – Creating a New Value Curve While Flattening the Curve
Creating a “blue ocean” customer experience.
April 24, 2020
Episode #10 – 7 Actions That Speak Louder Than Words
Standing out in the crowd of “we’re here for you!”
April 16, 2020
Episode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OK
Hunker down, but don’t shut down.
April 3, 2020
Episode #8 – Coronavirus Pandemic: Adapting to a New Normal
Your competitive advantage lies in your ability to identify and align to your customers’ “new normal.”
March 25, 2020
Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier
Not an AA group for this, but there should be. Shake off the Features and Benefits Hangover and start tapping into 95% of customers’ decision-making brain.
February 27, 2020
Episode #6 – Social Media for Manufacturers
A courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.
February 26, 2020
Episode #5 – Love, Manufacturing Style
Leading with head or heart? A courageous conversation about overcoming fear, dispelling old beliefs and flipping love on it’s ear to create a more loyal fan base.
February 20, 2020
Episode #4 – The Family Business: Helping you or holding you back?
From nepotism to favoritism. This is a courageous conversation about keeping it All in the Family or breaking the mold and looking outside.
January 29, 2020
Episode #3 – Culture: The seven little letters that can make or break your business
Healthy or toxic? A courageous conversation about culture and how it affects your customers and what you can do to change it, for good.
January 19, 2020
Episode #2 – Reigniting the Spark of Your Brand
A courageous conversation about marketing voodoo and how to turn your “older more mature” brand into a relevant choice for today’s customers.
January 12, 2020
Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It
A courageous conversation about the reason so many manufacturers are still holding on to a weak position or no position at all. And, how to separate yourself from the pack once and for all.
January 5, 2020