State Of Client Acquisition
By Michal Bohanes
State Of Client AcquisitionMar 23, 2022
Ep. 104 - How to get your next 5 consulting clients on LinkedIn
Are you struggling to generate B2B leads on LinkedIn? I used to misuse the platform too, focusing on content over connection. In this video, I reveal a straightforward framework to transform your LinkedIn lead generation strategy. You'll learn how to start conversations with complete strangers and book real sales calls, not just networking chats. I share three real LinkedIn conversation examples that secured clients and discuss why LinkedIn shouldn't be your primary long-term client acquisition channel. Discover the two scenarios where LinkedIn excels: when you're starting out and need insights or when you're ready to build scalable acquisition systems. Optimize your LinkedIn profile, use Sales Navigator effectively, and master conversational prospecting. This video is packed with my tips on LinkedIn profile optimization, LinkedIn marketing, lead generation, and leveraging LinkedIn Sales Navigator for successful B2B outreach. Don't miss out on these LinkedIn lead generation tips to boost your business!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 103 - Why you can’t grow above $20k/mo (and how to fix it)
Stop depending on referrals (and grow to 30K+/month): https://www.alphaleadacademy.com The videos I refer to in the video:
Picking a Niche: https://youtu.be/T6cC7N-kouQ
The Critical Density Test: https://youtu.be/g5Uqce4U7Bk
The 5 sources of scaling (What Naval Ravikant Taught me): https://youtu.be/1e82ZX7rkQw
Why Networking is Toxic: https://youtu.be/lIeu1Ec1x6Q
How to do cold email well: https://youtu.be/tECkIsMJ_zg LinkedIn: www.linkedin.com/in/mbohanes/ Newsletter: https://www.alphaleadacademy.com/subscribe About this video: Discover how to break free from the $20k/month revenue ceiling in B2B consulting. In this video, I identify four common traps holding consultants back from growth: the Niche-Offer problem, Value Delivery inefficiencies, and being in the Wrong Boat. Learn how to diagnose and escape these traps by narrowing your focus, optimizing value delivery processes, and ensuring scalability. I also tackle Inefficient Marketing strategies. Don't miss out on insights into scaling your B2B consulting business effectively. Watch now for tips on client acquisition, operational efficiency, and strategic growth strategies. Here's the key takeaway: If you cannot scale your B2B Consulting Business past $20k/mo, you have a problem. Fix it. Watch the video to learn how.
Ep. 102 - The best B2B Offer Training On the Internet
When I ask most people on sales calls what their offer is, most of them say something like
"Well, we're supply chain consultants" or
"I'm an executive coach" or
"I build marketing systems for manufacturing companies"
Well, that's all swell and dandy, but how will THAT elicit anything but a monumental yawn from a cold email prospect?
"Hey, I'm an executive coach. Need some executive coaching?"
That's hardly the stuff sales dreams are made of.
But it's hard to build a good B2B offer.
Most B2B Consultants don't even know where to start.
So I decided to "leak" our complete Offer training, which is normally only accessible to our clients.
In it, I
dissect the anatomy of a great B2B offer
discuss examples of outstanding offers
show you step by step how to get your own offer from zero to hero
Why should you spend 76 minutes watching this monster of a training?
Because once you have a good offer, you can approach strangers via LinkedIn and cold email, book sales calls with them, and close more deals.
Wouldn't that be a good outcome?
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 101 - Cold email changed: How to win in 2024
In 2024, I've experienced firsthand the evolving landscape of cold email outreach in B2B lead generation. Despite naysayers claiming its demise, I've discovered that success lies in strategic adaptation. In this video, I share my transformative journey from dismal call booking rates to an impressive 5% success rate. Through trial and error, I've uncovered key principles that redefine cold emailing: genuine personalization, compelling offers, and valuable giveaways. By implementing these strategies, I've revolutionized my approach, bypassing common pitfalls and achieving sustainable results. Whether you're navigating lead generation, optimizing email marketing tactics, or refining appointment setting strategies, join me as I unveil the secrets to scaling B2B client acquisition effectively.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 100 - Why you can’t grow your B2B consulting business
In this eye-opening video, I expose the pitfalls of relying on outdated B2B lead generation tactics promoted by so-called marketing gurus. I reveal how many of these methods, such as networking, referrals, and public speaking, lack scalability, clear ROI, and depend on gatekeepers. Instead, Il advocate for a paradigm shift towards sales-centric approaches like cold emailing and paid ads, emphasizing scalability, clear input-output ratios, and outsourcability. Learn to discern between genuine client acquisition strategies and superficial marketing gimmicks with my insightful framework, ensuring your B2B consulting business thrives in the modern landscape. Don't miss out on unlocking the secrets to effective B2B lead generation and scaling your business successfully.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 99 - This keeps 90% of B2B Consultants from getting clients
This episode exposes the flaws of relying on referrals, networking, and content marketing to land clients for your B2B consulting business. It unveils a 6-tiered framework for predictable client acquisition, with "Cold Email" being a game-changer. Here's the key takeaway: Stop relying on chance: Referred clients are unpredictable. Build a system to attract a steady stream of high-value clients. Focus on cold outreach: Master "cold email" to convert complete strangers into paying clients. This is scalable and founder-independent. Content marketing is a bonus: Content attracts leads but conversion is slow and unreliable. Use it alongside a proven client acquisition system. Paid ads are the ultimate scaler: Once you have a proven system, invest in paid advertising to exponentially increase client acquisition. This video will equip you with a clear roadmap to ditch the referral rollercoaster and take control of your B2B consulting growth. Watch Tony's video here: https://www.youtube.com/watch?v=QC_aHBHOBHE
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 98 - The Fastest Way to Stop Depending on Referrals
This video reveals a method to stop relying on referrals and scale your consulting business to $10,000+ monthly revenue. Forget cold emailing! Here's a B2B marketing strategy focused on YouTube content and targeted outreach.
Key Takeaways:
Ditch the Referral Trap: Build a system to consistently attract new clients, not wait for recommendations.
The Rule of 1: Focus on one ideal client and a single service package for maximum impact.
Craft an Irresistible Offer: Highlight your prospect's pain points and promise a clear solution.
Personalized Videos for Trust: Create short, impactful Loom videos to introduce yourself and your offer directly.
Funnel Lubricants: Develop YouTube content that addresses common objections and showcases your expertise.
Content Drip Campaign: Automate a series of these videos to educate potential clients between calls.
Start a YouTube Channel: Regularly produce high-quality content to establish yourself as a thought leader.
Stop Wasting Time:
Forget generic website efforts - prioritize outreach and content.
Focus on cold emailing, not LinkedIn limitations (reach 200 people daily vs. 50-100 weekly).
Action Steps:
Refine Your Offer: Craft a clear and valuable service package for your ideal client.
Create Personalized Videos: Use Loom to introduce yourself and your offer directly to prospects.
Develop Funnel Lubricants: Start a YouTube channel and create content that addresses common objections.
Implement a Drip Campaign: Automate your video content to nurture prospects between sales calls.
This system, combining personalized outreach with trust-building YouTube content, is your roadmap to reaching $10k+ per month!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 97 - 5 Reasons B2B Consultants shouldn't join $99/month Communities
Stop depending on referrals (and grow to 30K+/month): www.alphaleadacademy.com
Watch this next - how to reach out to everyone you know in a scalable way: Warm Outreach: https://youtu.be/3mkYCLy9bwo
Dan Henry's Mastermind video I mentioned in the video: https://youtu.be/Lr-f-usGzM0?si=FfQQVclXSkVkU6rP
Linkedin: www.linkedin.com/in/mbohanes/
Newsletter: https://www.alphaleadacademy.com/subscribe
About this video:
In this video, I discuss the limitations of joining B2B communities for early-stage consultants, coaches, and agency owners aiming to reach $10k/month. I argue that while communities offer social interaction and networking opportunities, they often distract from essential skill acquisition and client acquisition efforts. Instead, I advocate for a focused approach centered on refining client acquisition skills and implementing systematic outreach strategies. I emphasize the importance of individual effort and resilience in achieving business growth, discouraging reliance on communities for guidance. Through three outlined steps—ensuring fundamental business elements, conducting extensive outreach, and maintaining a consistent content presence—I propose a direct path to revenue increase, asserting that community involvement is unnecessary for success in the B2B consultancy landscape.
Ep. 96 - How much should it cost to win a B2B Consulting Client?
B2B Consultants are so used to getting clients for free (because they come from referrals), the idea of actively spending time and money on winning clients is absurd to them. And yet, it's the only way forward if you want to build a seven figure business that can (at least partially) run without you. But how much should you be willing to spend (in terms of time/money) on getting a new client? That's what we'll discuss today.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 95 - Why I don't care about my team's wellbeing
Or let's say I don't care as much about it as I'm supposed to, according to most HR gurus out there.
The main reason is: I don't want to attract and retain people who care about wellbeing, mental health and mindfulness provided by their employer.
I want to attract people who want to develop skills, make money, and who pride themselves in doing a great job.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 94 - How YouTube can make you money as a B2B Consultant
Having in depth YouTube videos massively helps you get more leads and convert existing leads easier and faster.
You won't become the next Mr Beast, but you also won't need to invest millions into every video. Here's how to take optimal advantage of YouTube as a B2B consultant.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 93 - How to Gradually Transition from Generalist to Specialist B2B Consultant
I have never met a broad generalist B2B Consultant who has hit 7 figures. The path of getting to 7 or 8 figures if one of narrowing down (until you can go broad again at multi 8 figures). Processes and systems matter. You cannot scale a generalist consulting business.
But the transition can be scary. Saying no to revenue is hard when you're just getting by (which most B2B Consultants do - barely). But accepting every gig coming your way ensures you continue staying in the Generalist trap.
In this video I break down the 4 steps to break this vicious cycle and transition into a highly paid specialist within 6-18 months.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 92 - High Ticket or Low Ticket - Make your Choice
High ticket services and low ticket products / communities have very different business dynamics. It's a mistake to try to sell both of them at the same time if you're not already at 7 figures with one of them.
Make a choice - sell high or low ticket, but not both.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 91 - The first step after Referrals must be Sales
B2B Consultants who depend on referrals must
a) understand the difference between Sales and Marketing and
b) start with Sales
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 90 - The Only Strategy B2B Consultants Need
B2B Consultants who want to get from no / low revenue to high six figures usually totally over-estimate the need for having a Strategy with a big S. In reality, all you need is to heed a few simple rules that keep you clear from big mistakes, have a goal, have a credible plan to reach that goal, and then execute. We're all too influenced by brilliant strategic moves of the business heroes of our time, and don't put enough emphasis on simplicity and execution. In this video, I walk you through a simple yet necessary process that will put your B2B consultancy on the right path.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 89 - Why B2B Consultants Must Pick a Niche to Hit 6 - 7 Figures (and No: "SMEs" are not a niche)
In this video, I show you why it's so important to have a niche as a B2B Consultant, why "SMEs" are not a niche, how to pick a niche and how to transition from generalist to niche specialist. It's a big one, strap in. Here's the Google Doc I walked you through https://docs.google.com/document/d/1SuRS_56dbPiTV07_bc8sXQXGqNwTz1KzJwIX5MB8GCI/edit Here's Dan Koe's argument against niching: https://www.youtube.com/watch?v=a6GdcCYxZUE And here's Jordan Peterson about Peter Pan: https://www.youtube.com/watch?v=Ll2gdKHXOYc My main points
SMEs are not a niche (despite what most 5-figure consultants will tell you)
Why niching is essential to make it to multiple 6 or even 7 figures
How to transition from non-niched to niched without panicking
The two main reasons for niching down
Where people who favor personal brand building over niching are wrong... and where they are right.
Demographic vs psychographic niches (and why this distinction matters)
Your get-out-of-jail free card: You can still work with people outside your niche
A full-scale 15 point checklist on picking the right niche
When discriminating by sex or race ("we work with black female founders...") is a net negative for profits... and when it isn't.
And tons more.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 88 - Why it’s so hard to work with B2B LeadGen agencies
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 87 - What Naval Ravikant taught me about growing a B2B Consulting Business
In this episode, I show you how to stop depending on referrals in 2024 as a B2B consultant and rather grow your business through developing the product and brand. Of course, before you do that you still have to build good client acquisition systems and cold outreach or LinkedIn outreach approaches that get you more clients as a B2B consultant in 2024. After this video you'll know how to approach growing your consulting business in 2024.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)
And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 86 - Why Saying "I don't have time to build Client Acquisition Systems NOW" Is a Trap
Saying "mañana mañana" to building client acquisition systems will cost you dearly. How much? I calculated it in this episode.
But before we get there, we have to discuss: What does it look like to build client acquisition systems, what are the alternatives, and what is the one situation when you indeed shouldn't bother building them.
But now it's your turn: Assuming you're making 100k/y now, and would grow 10% yoy if you didn't have client acquisition systems in place, and assuming that you'd grow 70%, 50%, 20%, 15% and then 10% every year once you've built client acquisition systems (conservative estimate)... how much money will you forego on a 10 year time horizon if you delay your building of client acquisition systems by a mere 3 months? Take a guess and then listen... :-)
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 85 - I got 60 people to pay me $7500 each. Here’s how…
In this episode we get into how I adjusted Alex Hormozi's Value Formula to help me sell our coaching product.
0:00 - Intro
0:21 - Value equation
0:58 - Dream outcome
2:36 - Perceived likelihood of achievement
3:49 - Lower part
6:12 - Versions of offers
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: https://youtu.be/qi_jFO0_7uU
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 84 - How Long Does It Take To Build V1 of Client Acquisition Systems for B2B Service Providers?
How long does it take to build a first version of effective Client Acquisition Systems assuming you've had a few clients already and want to move from referral and network based client acquisition to a more predictable system that books you calls with strangers and that you can sustain indefinitely at 2-5 hours weekly input from you, the CEO? My answer: 250 hours, if you have guidance and support. In this video, I break down this number and show what to pay attention to and which rabbit holes to avoid.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 83 - 9 Step-Checklist for a Kick-Butt LinkedIn Profile for Consultants & B2B Service Providers
Your personal LinkedIn profile is your company's landing page. So it's worth optimizing it so that people know what you do and how you can help them
Contents:
1:25 Overview
2:10 Your profile is not your CV
4:35 Creator Mode - Yes or No?
7:45 Settings Check
10:00 Areas to optimize
10:05 1. Name
11:40 2. Profile Picture
17:59 3. Background Image / Banner
20:25 4. LinkedIn Headline
24:40 5. About Section
29:00 6. Featured Section
37:15 7. Company Section
39:00 8. Work History
40:05 9. Recommendations
44:27 Testing and consistent iteration
Great profile pic & background image combo Swipe File:
https://docs.google.com/presentation/d/13PvIHmar2BrXOTSD1CAxaR3oUf-jNNB2gwXP9Hdrre8/edit#slide=id.p
Great About Sections
https://docs.google.com/presentation/d/1m2T6PsgCVmm839ds5ZBqPAqKpWLjmqL95AJFbHlfbzk/edit#slide=id.gc0c71ca01b_0_0
Great Openers in the About Section
https://docs.google.com/presentation/d/1BfKpkTAlwRoPNQsHyetlwpR_zrzlrtw48uS4YEefGjg/edit
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 82 - The complete guide to B2B Warm Outreach (leverage your Network to get your first Clients)
Do this BEFORE you flood the world with Content and Cold Emails:
👉 Systematically leverage your existing network to find clients. 👈
Introducing: The Comprehensive Network Sweep.
Alex Hormozi's $100m Leads book provides a great framework for warm outreach.
BUT: It assumes a more B2C oriented offer, e.g. weight loss.
And that's why it treats everyone in your network the same.
The big difference in B2B is:
There are VAST, predictable differences between people & their power of referral.
For example, if your offer is directed at startups
...a good friend in a VC firm will have 100x the impact than 1,000 acquaintances working in big corporate combined.
So we have to treat people differently
👉 Dedicate WAY more time to reach out to the high potentials
👉 Reach out to the low potentials at scale
👉 And ignore the unlikely ones.
In this video, I
✅ break down the whole B2B Warm Outreach process into 9 discrete steps
✅ outline the criteria for placing people into different buckets
✅ provide text and email templates to use for outreach
Following this process, you can systematically reach out to your existing network in 2-6 weeks.
And this is not only for beginners - even if you've been in business for a while, you can remind your network what you do & harvest new clients.
Oh, and in the episode I promised a link to a LinkedIn Profile Optimization video: Here it is: https://youtu.be/II-tYHKfQAU
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 81 - The complete guide to working with marketing & leadgen agencies as a Small B2B Service Provider
In this video, I break down
✅ WHEN B2B service providers can engage a marketing agency
✅ HOW to select one
✅ and HOW to work with them
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/R1ACPe4xsJY
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 80 - The Path to $30k months as a B2B service provider
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/7Kj5NJBuEfQ
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 79 - 4 Reasons to Quit Consuming News & Politics as a Business Owner
The news is distracting. It's negative. It will end up occupying a ton of your mental bandwidth when what you need is 100% focus on your business. It's an expensive hobby that is preventing you from reaching your goals.
As a recovering news and politics junkie, I've completely broken with the idea of consuming this stuff and had to rearrange my life accordingly. And it all came to a head when a family member recently gave me a 3-month newspaper subscription as a birthday gift. Here's what happened...
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/5VGXPpGYdaQ
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 78 - You don't need a Lead Magnet (as a B2B Consultant or Agency Owner)
Everyone thinks they need a lead magnet for their B2B Consultancy or Agency. But do YOU? My argument is: If you're able to book calls with strangers, then don't do a lead magnet. Why would you double your intake funnel? Simple scales, complex fails.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/pv7fVvRxPYU
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 77 - Get Better at Managing and Forecasting your and your Company's Cash
Cash is King. It's important that you know how much King you have and will have now and in the foreseeable future. I often encounter Solopreneurs and small B2B business owners who don't have a full grip on their finances - outflows and inflows, cash forecasts, how much money will there be 6 months from now etc.
I have built a tool for that I wanted to share with you today.
Endlessly creative as I am, I call it the Cash Forecast Tool.
Using this tool, you will be able to flexibly insert upcoming expenses, account for new revenue coming in, and be able to reliably predict how much money will be in the bank 3,6,12 months from now.
And you can use it for both your business, as well as for your personal finances.
How to use it?
1. Go here: https://docs.google.com/spreadsheets/d/1602mjKmToYZijvHqbOWL7VGNVf5mj00SXtzN2tNRFyM/edit#gid=1460396484
2. Click File and Make a Copy
And voilà, you have your own version.
Then, watch the video so you know how to use it.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 76 - How to be more Self Disciplined - the Gradual Approach
Even successful consultants who have grown their business into multiple 6 figures struggle with self discipline.
I have put together 12 frameworks that helped me become gradually better at Self Discipline, to the point where I barely recognize my 5 year younger self.
These frameworks are
1) Taking good care of yourself (without practicing "self-care")
2) Imagining your future millionaire self as your boss. What kind of performance review would (s)he give you?
3) Hormozi's Ignorance Tax
4) Externalizing the dark force
5) Sacrifice well - the story of Cain and Abel
6) Everything must rise at the same time
7) Not putting anything on a pedestal
8) Shift from output to input goals
9) Playing the infinite game
10) Removing temptations from your environment
11) Gamifying self discipline
12) Assuming ever greater responsibility
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/8MlWKI1VSog
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 75 - How to leverage LinkedIn DMs for Cold Email at Scale
Conversational prospecting (hitting up prospects over LinkedIn DMs) and Cold Email have a symbiotic relationship. In this video, we cover the downsides of Conversational prospecting and its limitations, and how you can use it to generate new angles for cold email.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube: https://youtu.be/02mmQNyXBqg
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 74 - What to do when your Consulting Client doesn't want to follow your advice
We'd like to think that clients take us on to follow our advice. But sometimes, they won't. Here's how you can react to it so that
a) they aren't put off
b) no one ends up resenting anyone
c) you keep them as a client.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube: https://youtu.be/hcTYVKISYsQ
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com
Ep. 73 - How to tell the difference between Consistency and Insanity
Yes, you want to be consistent. But also, you need to be alert to when things don't work out. And yes, we hear the stories of people like Justin Welsh who posted for a long time before seeing results, and then suddenly, things took off.
How can you tell the difference between consistency and insanity? In this video, I discuss my simple framework for how to be consistent, but in a smart way.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube: https://youtu.be/j1NskCcE_1Y
Follow me on
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.alphaleadacademy.com
Ep. 72 - Message from my boss (= the future Multi-Millionaire version of me)
As a B2B service provider, you may think you don't have a boss. But you do.
Your boss is your multi-millionaire future self.
He or she is calling you from the future and is probably quite dissatisfied with your current performance.
This is the message from my future self (note: I am NOT at that level yet - at the time of posting this, my business is making $30k/month) to my 5 year younger self, trying to get that lazy son of a gun to pull out the finger and do some friggin work.
What would YOU tell your younger self?
And what would your FUTURE self tell your current self?
Time Stamps:
0:40 - Use your network (only) as a launchpad
1:35 - Outbound is the way
2:55 - Before you're successful, make a binary decision about content
5:50 - Sell to small businesses, not to big corporate
13:15 - Define a cash runway, and then sell one offer to one avatar
14:15 - Volume shall set you free
15:13 - Outsource client acquisition
15:55 - The amount of work and sacrifice to get there is far more than you think
22:30 - Stop being hung up about what YOU want to be selling
24:10 - You are less important than your goal
2 videos I reference:
Relying on your network as the main source of business is a very bad idea (mathematical proof): https://www.youtube.com/watch?v=lIeu1Ec1x6Q
Critical Density Test https://youtu.be/g5Uqce4U7Bk
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 71 - The right way to personalize cold emails
Do you have millions of potential customers? Sure, you can blast them with a barely personalized email. And how about 1,000? You better hand-craft every single pitch.
But number of potentials isn't the ONLY factor that matters in cold email personalization. Watch this episode for a full discussion of the elements that matter and start personalizing your appropriately.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 70 - 4 mindset errors (3 of which little known) that keep you at below $10k
4 Mindset patterns that keep you below $10k/month
Little insidious mind viruses that masquerade as
🎭 humility
🎭 ambition
🎭 responsibility
🎭 healthy self-critique
Other mindset patterns keep you from starting in the first place.
But these ones specifically keep you below $10k
(which means you're not building wealth)
Here they are:
1) “What am I doing wrong?”
It SOUNDS good because - at least - you’re assuming responsibility.
But below it is a dark, ugly truth
2) “I’m not good at what I do and will get found out”
Classic impostor syndrome.
But most people just let it linger and learn to live with it. Bad idea.
3) “I don’t want to be salesy”
Thought experiment: If you invented the cure for cancer
…would you also want to not be salesy?
4) “I want to work with big corporate. They pay more than SMEs.”
Sounds reasonable, right?
Well, also here, there could be an unsavory truth hiding in plain sight.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 69 - What I need to change to grow my consulting business from $30k to $100k / month
Every uplevelling requires an overhaul of how we work. When you move from employee to entrepreneur, it's a massive change in how you spend your day. It's the same when you have to go from 30 to 100k/month. It'll become a totally new business. In today's episode, I share the 5 changes I need to make in my business to get there.
Here's the video about how I got from 10k to 30k/month: https://www.youtube.com/watch?v=YQRLDhBUhKw&t=8s&pp=ygULYm9oYW5lcyBiMmI%3D
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube: https://youtu.be/NHxVzu_jyB4
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 68 - Why "Networking" is Toxic as a Client Acquisition Tactic for B2B Consultants
Networking as a client acquisition tactic... is deadly It's the equivalent of the horse and buggy in a world of supersonic jets. In this video I provide conceptual and mathematical proof for this, but more importantly I share what you can do if so far networking has been your main or only way of getting clients for your B2B consulting business
Relevant links: I refer to the video about the Critical Density Test: --> https://www.youtube.com/watch?v=g5Uqce4U7Bk
To scrape email addresses off LinkedIn I recommend www.evaboot.com
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: https://youtu.be/lIeu1Ec1x6Q
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 67 - How B2B Consultants get their business from Survive to Thrive Mode
No incantations, no affirmations, no visualizations, no manifestations.
None of these will get your business from (barely) surviving to thriving
None of that crap.
What you need is not more motivation or mindset work.
You need action.
The difference between being at $10k/month or less and making regular $30k months is a difference in VOLUME of activity.
And in having an offer that sells.
And in having a decent hourly rate that you actually stick to.
OK, so maybe there IS more to it than just volume.
But volume IS a big deal.
I discuss the full list of actions to take if you want to get from 10k and below (so basically just surviving) to $30k and more.
XXX
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube: https://youtu.be/wC2zEfkXIb8
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 66 - How to start good Prospecting DM Conversations and keep them going (Wider Field Of Concern)
What if you get STUCK in Conversational Prospecting?
Not sure what to say next? Use this framework 👇
You don't want to ask the prospect directly about your product area
❌ "So, have you ever thought about writing a book?" (if you're a ghostwriter)
❌ "Curious - are you happy with your HR Software?" (if you build custom low-code software)
❌ "Who is doing your financial planning?" (if you're a fractional CFO)
It CAN work with some no-nonsense, get-to-the-point types.
But in many cases, it will put people off.
Especially when it's the first thing you say after building rapport.
Just like when you ask too personal a question too early on a date. ☠💔
Instead, use what I call the 𝐖𝐢𝐝𝐞𝐫 𝐅𝐢𝐞𝐥𝐝 𝐨𝐟 𝐂𝐨𝐧𝐜𝐞𝐫𝐧.
You stay in your domain of expertise.
But you open the aperture.
You ask a question about the area in question, but look at it from THEIR point of view, and frame the question accordingly.Watch the video for examples.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 65 - Why Consultants Need to Diversify Their Client Acquisition Tactics (Portfolio Theory)
Many consultants rely on 1 or 2 sources of new clients. And in 90% of cases, one of these is word of mouth. That’s not a way to build a business. If you want to build a sustainable business, you need to have multiple client acquisition tactics running at the same time.
And if that sounds similar to investment advice, it actually is! There’s many similarities between investing and client acquisition, and in this video I discuss these similarities.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 64 - The biggest mistake B2B consultants make on sales calls (and how to stop it)
Consultants often turn into supplicants on sales calls. As a result, prospects lose respect, and treat the consultant like a job candidate.
This video is all about how you can break through this pattern by fixing these 4 things in sequence:
✅ Creating a new Belief
✅ Building your new Identity
✅ Establishing the right frame for the call
✅ Developing skills to handle any curveball thrown your way.
And just like that, you change from job seeker into sought-after expert who leads on a sales call. Give it a try and let me know in the comments how it worked for you!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 63 - The 3 knowledge-based business models (don't mix them up as a consultant!)
There are 3 main business models in the area of selling your knowledge online. * The Agency (Done For You) Model * The High-Ticket Coaching Model * The Low Ticket Product Model Blur the distinctions between them at your peril. Each of them has its own rules and optimal sales and marketing mix, and if you want to succeed fast, it's best to follow the rules. In the video I reference the Critical Density Test Video: https://youtu.be/g5Uqce4U7Bk
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: XXX
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 62 - Beware these 5 sources of "sophisticated" procrastination
Procrastination isn't necessarily about Netflix or excessive tidying. There are much more insidious forms of procrastination that consultants and solopreneurs struggle with. They are much tougher to overcome because they're masquerading as worthwhile activities to grow your business. They are 😐 Networking 😐 Going to Conferences 😐 Getting into Partnerships and Alliances 😐 Getting hung up about Relationships and having a big Ego 😐 Doing anything other than prospecting and selling
Eliminate these, focus on prospecting and sales - and you'll never worry about revenue in your life.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube: https://youtu.be/bgESG5hAZQI
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 61 - Why Restaurants that sell Pizza AND Sushi struggle - (and their B2B Consulting counterparts, as well)
It's a bad idea to sell everything to everyone. And yet many consultants still do it. Recently I saw someone offering services as varied as Facebook ads and Supply Chain Management Consulting. All as a 1-man band. That's like selling Sushi & Pizza...and some Curry to top it off. Not very confidence-inducing.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 60 - How to close more B2B consulting deals on the first call
It's not always possible to close a deal on the first call. But that doesn't mean we shouldn't try, especially when the prospect seems ready. Now I routinely close deals on the call and strangers who are talking to me for the first time wire me a high four-figure amount on the call. There are five tweaks I have applied to my sales approach that allows me to do that. 1) I study the prospect beforehand and make a few assumptions about them (yes, assumptions, oh the horror). 2) In the first few minutes of the call, I frame the conversation as one where we will be making the decision today. 3) I respect the 30-10-20 structure of the call (30 min for investigation, 10 for the pitch, and 20 for Objection Handling). 4) During the investigation phase, I look for reasons why they shouldn't work with me. 5) I objection-handle persistently. I am discussing these adjustments in more detail in this episode, I hope you like it!
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube: https://youtu.be/z0nTXGXhddE
Follow me on
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And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 59 - The ultimate test to see if your B2B Consulting Offer will scale (Critical Density Test)
Not all B2B Consulting Value Propositions are Scalable. Some of them are so unique to their target audience that the density of prospective clients in the market is too low to run any meaningful outbound client acquisition. But it's not only about density. Based on my work with consultants, I have identified 7 factors that are part of what I call the Critical Density Test. If your score is below 100,000, you may be at risk that your offer is not scalable. And if that is the case, I have a recommendation for you how to pivot. In the video, I mentioned how you can get someone in your target market on the phone to do customer discovery with them. Here's the video about it https://www.youtube.com/watch?v=SCDtyU9b1VM And here's how you can calculate your own CDT. Click on the link below, and then File -- Make a Copy https://docs.google.com/spreadsheets/d/171VGKpxzh4Y_zvImztUXWQEtWItBBnoupM8LTQBOUx0/edit#gid=0 ____
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Watch this episode on YouTube for the visuals: https://www.youtube.com/watch?v=g5Uqce4U7Bk
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter
And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 58 - 4 Mistakes that kept me from reaching $20,000 / month as a consultant
There were 4 mistakes I was making that kept me from getting to $20k / month. They were 1) Have an unclearly defined Avatar / serving multiple avatars 2) My service offering was all over the place 3) I spent way too much time delivering to clients 4) I spent my non-client delivery time wrong
And now that I fixed these problems, I'm easily making that (and more).
Hope it's going to be useful for your own business.
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Follow me on
YouTube|LinkedIn |Email (Newsletter)|Twitter And if you'd like us to help you win clients for your consulting business, watch this video and book a call.
Ep. 57 - Tony Wilson: From Word Of Mouth to In Control Of His Client Acquisition (Client Testimonial)
Tony Wilson https://www.linkedin.com/in/tony-wilson-cpa/ helps software development agency founders build their business to $1m revenue.
Within 2 months of working with us, Tony doubled his revenue by signing a $5k monthly retainer client.
In our conversation, we talk about how he did that and what were his obstacles with turning a stranger into a paying client.
___
The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients.
Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover?
Submit it on www.StateOfClientAcquisition.com.
Watch this episode on YouTube: https://youtu.be/QC_aHBHOBHE
Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲
https://www.youtube.com/watch?v=kz2iZoITN0I
And here are my paid products: Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online
Ep. 56 - How Consultants Can Escape The Referral Trap
Referrals are awesome.
Prospects that book a call with you as referrals from someone else are...
✅ easy to close
✅ better to work with
✅ more likely to refer you themselves.
I love referrals. The problem is when referrals are all you have... and you're just barely getting by. Then referrals are a trap. Because when something in the market shifts or the economy slows down, you have a problem. And tilling the field isn't fun when you're hungry. But fret not, for I have a plan for you.
There are four steps I have taken to get out of my own Referral Trap 4 years ago:
1. Start doing outbound
2. Create a coffee date offer
3. Do some regular content
4. Build mechanisms to increase your closing rate
-----
We help consultants build client acquisition systems.
Learn more here: www.michalbohanes.com
Book a call to see if we could be a fit
https://calendly.com/kontent360/planning-session-inbound-45min
Check out our client results www.michalbohanes.com/testimonials
And subscribe to our weekly email www.michalbohanes.com/subscribe
Ep. 55 - How Ray J. Green built a 40k/mo consulting business in a tank top
In this episode, I sat down Ray J. Green. as he shares his entrepreneurial success that came from a leap-of-fate move to Cabo, Mexico and taking on life as a remote solopreneur.
Ray breaks down his journey from working at the Chamber of Commerce to generating a $40k / month revenue business in 2.5 years by offering sales audits and coaching.
When entering a new field, Ray expresses that it is important to invest in people (coaches) that have knowledge of what you are venturing into. In the end, we both agree that the mistakes we make as we transition to business owners are actually lessons that help us create our own success playbooks.
Time Stamps:
00:07 Welcome & Intro
04:50 Ray's Service Breakdown
11:11 How Ray's Journey Began
12:58 Ray's Client Acquisition Process
18:25 Ray's Client Secret of Success
20:49 On Case Studies and Testimonials
24:37 Ray's Revenue Breakdown
29:45 Thoughts on Niching
32:26 Client Drive Pinpoint
35:15 Ray's Content Strategy
38:17 On Mistakes Being Lessons
48:40 What Makes Ray Feel Alive
52:46 Ray's Team Breakdown
54:17 More On Ray's Secret to Success
57:32 Wrapup
Find Ray J. Green on LinkedIn Here: https://www.linkedin.com/in/raymondgreen?originalSubdomain=mx
Visit His Website Here: https://www.rayjgreen.com/
Direct Link to Ray's Podcast: https://www.rayjgreen.com/blog?tag=podcast
The State Of Client Acquisition Podcast covers the fascinating world of transforming strangers into clients. Our audience are Small B2B leaders and solopreneurs. We focus on the whole process - Strategy - Positioning - Content - Prospecting - Selling. Got a question you want me to cover? Submit it on www.StateOfClientAcquisition.com.
Watch this episode on YouTube:
Watch the ungated training on how to win clients in 2022 - The Funnel 🔻 and the Pot 🍲
https://www.youtube.com/watch?v=kz2iZoITN0I
And here are my paid products: Conversations That Close - How to start friendly, non-salesy, but assertive conversation with the aim of finding clients. $150 Basic, $499 Premium: www.ConversationsThatClose.online