The Profitable Play Podcast

RESOURCES:  Play Cafe Academy: www.michelecaruana.com/playcafeacademy   Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding   Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI   Indoor Playground Business Courses: https://bit.ly/37yCxAC   Michele’s Instagram: instagram.com/itsmichelecaruana/   Michele’s Website: www.michelecaruana.com   YouTube Channel: https://www.youtube.com/playcafeacademy   FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP   What's Working 2023 Guide: www.michelecaruana.com/whatsworking

RESOURCES:  FREE TRAINING: Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding  Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  What's Working 2022 Guide: www.michelecaruana.com/whatsworking 

In this episode I share some tips that will help you get the best results for your money using Pinterest ads for your indoor playground or play cafe business! EPISODES MENTIONED: Why Pinterest Ads?: http://bit.ly/3QPLFW8 Facebook Pixel 101: http://bit.ly/3XADVJs FB and IG Retargeting Ads: http://bit.ly/3GIGbHN OTHER RESOURCES:  Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI

EPISODES MENTIONED:  Facebook Pixel 101: http://bit.ly/3XADVJs  FB and IG Retargeting Ads: http://bit.ly/3GIGbHN  Organic Pinterest Strategy Pinterest: http://bit.ly/3GNhv11  Google Ads 101: http://bit.ly/3GJAfhR  OTHER RESOURCES:  Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  What's Working 2022 Guide: www.michelecaruana.com/whatsworking  BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI

LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Podcast Website: https://www.michelecaruana.com/playpodcast Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

In this episode I share 4 helpful questions to ask yourself as an indoor playground or play cafe owner if you are considering canceling an upcoming event or class due to low registration numbers. And these questions go BEYOND the obvious-- beyond determining the "break-even" point where your event would cost you more to host than to cancel and refund. SO much in business is NOT black and white, so let's talk about what to consider besides your break-even point. PRICING EPISODE: https://bit.ly/3ID9WN1 MARKET YOUR EVENTS EFFECTIVELY: https://bit.ly/3CD6u0N OTHER LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Podcast Website: https://www.michelecaruana.com/playpodcast Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

How much do you consume vs. create? Let's talk about LEARNING as a procrastination tactic in this episode! Recurring & Big Ticket Revenue (Ep 115): https://bit.ly/3XjjvV8  OTHER LINKS:  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/  Podcast Website: https://www.michelecaruana.com/playpodcast Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 

Interview with Tiffany: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Helpful Article: https://www.upcounsel.com/disney-trademark-infringement OTHER LINKS: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Who do indoor playground or play cafe businesses bother with using liability waivers if they will not hold up in a legal proceeding in the event of a customer injury? Let's talk about it! FULL YouTube Video: https://youtu.be/Iy4AVMhX958 All About Liability Insurance: https://www.youtube.com/watch?v=plVzRiGOTUg&t=2s OTHER LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

We have covered pricing based on profit margin before on this podcast-- but I wanted to give you an example exercise in a NEW context that we have NOT covered before! For all episodes and resources mentioned check out the links below! EPISODE 139- Determine Your ICA: https://bit.ly/3Q9QDfJ EPISODE 137- Hiring A Coach Or Consultant: https://bit.ly/3IcrLlM PLAY CAFE ACADEMY: https://www.michelecaruana.com/playcafeacademy OTHER LINKS AND RESOURCES:  Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  OTHER LINKS AND RESOURCES: Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/  Michele’s Website: https://www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

FULL VIDEO: https://youtu.be/oAnfufp_5Wc  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT  MORE ABOUT CAFES: https://apple.co/3HWfu4C  MORE ABOUT CHARACTER EVENTS: https://bit.ly/3hWVZyj  MORE ABOUT BALLOONS: https://bit.ly/3Gp8ITS  MORE ABOUT MOBILE BUSINESSES: https://bit.ly/3KcJvMo   MORE ABOUT BETTER ACCOMMODATING AUTISTIC CLIENTS: https://bit.ly/3GmyV5v  LAST YEARS TRENDS: https://www.youtube.com/watch?v=BG02UbNRciQ&t=4s OTHER LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 

Today is the day to clean up and organize your Instagram story highlights and ensure they are truly representing your business in a way that converts followers into clients for your indoor playground, play cafe or soft play rental business or your family entertainment center!  EPISODES MENTIONED: Create Your Social Media Pillars (Ep 4): https://bit.ly/3GgHSNO  Optimize Your IG Bio For Sales (Ep 13): https://bit.ly/3GlCLfn  Manage Your Tasks With Asana (Ep 3): https://bit.ly/3jtUJ6l  OTHER LINKS AND RESOURCES:   NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/  Michele’s Website: https://www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

In this episode I take a trip down memory lane back to my 3rd year of indoor playground ownership. I share how year 3 looked compared to years 1 and 2, and how my day-to-day changed. And, most importantly, I share what I stopped doing at my play cafe and how that made me a much more joyful and energetic owner! MORE ABOUT CAFES: https://apple.co/3HWfu4C MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT READ IT ON THE BLOG: http://bit.ly/3WBXAbI MORE LINKS: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

In this episode I share 3 important takeaways about hosting character events at your indoor playground or play cafe business from my full conversation with Tiffany, owner of My Play Cafe in Missouri! FULL VIDEO: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Tiffany's website: https://www.myplaycafe.com/ Tiffany's Instagram: https://www.instagram.com/myplaycafe/ Tiffany's Facebook: https://www.facebook.com/myplaycafekc OTHER LINKS: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Thank you to Renee from Mezanmi Play Cafe for the inspiration behind this episode!  MEZANMI FACEBOOK: https://www.facebook.com/mezanmiplaycafe  MEZANMI WEBSITE: https://www.mezanmiplaycafe.com/  OTHER LINKS:  NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking   Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking

This is for the family entertainment center or indoor playground owners out there who KNOW how important email marketing is to their long-term success (I know you do since you listen to this podcast!) but who just can’t seem to work the habit of regularly emailing their list into their regular workflow. NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking

It can be overwhelming trying to keep even a smaller indoor playground or play cafe clean and tidy-- without spending too much on employee hours or driving yourself crazy. Here are my best 9 tips for keeping your family entertainment center clean in the most cost-effective and efficient way. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

YOUTUBE VIDEO: https://www.youtube.com/watch?v=6DQ5cfeqYio&t=574s Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

EPISODE 114: https://bit.ly/3ULBl1F Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  What's Working 2022 Guide: www.michelecaruana.com/whatsworking

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  What's Working 2022 Guide: www.michelecaruana.com/whatsworking BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI 

YouTube Video- Birthday Party Parent Venue Review: bit.ly/3ESYURo Why You Should Invest In A Camera: bit.ly/3EXm35l Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

FULL YOUTUBE VIDEO: https://youtu.be/_4jFwdBJnbQ  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeacademy  FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

LINKS MENTIONED: Play Cafe Academy & Play Maker Society: https://www.michelecaruana.com/playcafeacademy 2 Types of Revenue To Focus On: https://youtu.be/yqt-zuL_27Q Interview With Food Allergy Expert Corinna: https://www.youtube.com/watch?v=Adz_ixvO-uc Cafe O Play Website: https://cafeoplay.com/site/ OTHER LINKS & RESOURCES:  Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

FOLLOW-UP EPISODES:  Episode 1 Grow Your Email List: https://apple.co/3IdRLtC Episode 129 Keep Your Accounts Activated: http://bit.ly/3NH7pBE MORE LINKS: FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Marketing Junkie Channel: https://www.youtube.com/c/MicheleCaruana Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

There are only 9 weeks left of the year! I have had this date circled and starred on my calendar for weeks and there's good reason for that! THIS is your chance to set up for success through the holidays-- here's why. EPISODE 4 (What to Post): https://apple.co/3tyk5ms EPISODE 14 (Facebook Pixel): https://apple.co/3femcHq EPISODE 85 (Leverage Reviews): https://apple.co/3FiSBXY EPISODE 62 (Sharing Your Story): https://apple.co/3DzsHwL OTHER LINKS: ndoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

Remember to REST this weekend Playmakers! Here are some episodes to help you protect your time, energy, and heart: EP 05- The Love Note Strategy: https://apple.co/3Kkr8oM EP 11 Creating SOP's: https://apple.co/3sOKwCB EP 50- Boundaries You Should Be Setting: https://apple.co/3T3RCyN EP 35: How To Afford A Manager: https://apple.co/37XY3Rs EP 118: How To Prepare For A Vacation Or Time Away: https://apple.co/3yFvlPU MORE RESOURCES: What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

The Time We Fired A Customer: https://www.youtube.com/watch?v=aPtJtRaHyEE An Exception To This Rule (The Time Our Employee Brought A Gun In): https://www.youtube.com/watch?v=SY1CHPIMjZ0&t=1s Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

YOUR PRE-VACATION PLAYLIST: https://www.michelecaruana.com/prevacationplaylist Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge YOUR PRE-VACATION PLAYLIST: https://www.michelecaruana.com/prevacationplaylist

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist OTHER EVENT EPISODES:  Leaning Into Your Event Strengths: https://apple.co/3f8efD3 SEO Guest Expert: https://apple.co/3xPiOZH Scheduling and Promoting Events Part 1: https://apple.co/3NXJihK Scheduling and Promoting Events Part 2: https://apple.co/3xu74uE Scheduling and Promoting Events Part 3: https://apple.co/3LERX8i

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page F REE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

How utilizing THIS tricky Q4 accounting strategy can prevent the fair sale of your business down the line. MORE RESOURCES: Why & How To Create An Exit Strategy: https://bit.ly/3dwqXLo Danielle's Guest Expert Clip On Selling: https://bit.ly/3LojH0G What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy

How to attract, hire, and retain employees at your local business-- the question on EVERY owners mind right now!   In this clip of the guest expert training I did exclusively for my Play Maker Society membership, we discuss: what Gen Z and other entry level employees look for in a job posting what to include/ what NOT to include in a retail or local business job posting how to stand out against "big box" employers (like Amazon) who are overing high wages, remote work opportunities, and other perks (like giant sign-on bonuses!) that you can't compete with 1:1 creative ways to recognize the personhood and individuality of your team members red flags that might signal an employee is about to quit employee reviews unique compensation packages you can afford and more!   MICHELE DILLINGER'S INFO:  Website: www.workforceidentitynow.com  Free Guide to Reducing Turnover: https://www.workforceidentitynow.com/courses-and-services TikTok: www.tiktok.com/@culturecoach PLAY CAFE ACADEMY + PLAY MAKER SOCIETY:  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page OTHER LINKS: YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist  YouTube: https://www.youtube.com/playcafeacademy  What's Working 2022 Guide: www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  EPISODE 095: Sensory Friendly Hours (How-To): https://apple.co/3RCyS8Z EPISODE 008: Why You Need A Media Kit: https://apple.co/3vUi4BM

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist  YouTube: https://www.youtube.com/playcafeacademy  What's Working 2022 Guide: www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page F REE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

Episode 43 With A Food Allergy Expert: https://apple.co/3qb2NZK What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

Save your team's time and make their jobs easier (and YOUR life much easier) & more enjoyable with this quick, easy, and inexpensive strategy! What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

FREE CLASS- How To Fund Your Indoor Playground Business: https://www.michelecaruana.com/playground-business-funding Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Episode 69- Pricing Your Open Play Membership Offer: https://apple.co/3NiImTV What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE CLASS- How To Fund Your Indoor Playground Business: https://www.michelecaruana.com/playground-business-funding Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE CLASS- How To Fund Your Indoor Playground Business: https://www.michelecaruana.com/playground-business-funding Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE CLASS- How To Fund Your Indoor Playground Business: https://www.michelecaruana.com/playground-business-funding Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy BUSINESSES MENTIONED: Spirited Play Labs in CA: https://www.spiritedplaylabs.com/ Jumpin Jacks Zone in GA: https://www.jumpinjackszone.com/ Backyard Play Cafe in ND: https://www.backyardplaycafe.com/ Sweet Peas Play Cafe in IN: https://www.sweetpeaskokomo.com/ Pikopye's Town in TX: https://www.pikopyestown.com/ Other websites coming SOON!

Book More Birthdays With Ads Course: https://bit.ly/3N7bPAI Book More Birthdays FREE Challenge Waitlist: https://www.michelecaruana.com/freebirthdaychallenge Play Cafe Academy: .michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

ORIGINAL VIDEO: https://www.youtube.com/watch?v=_DuRHjJow5U EPISODES LIKE THIS: Episode 44- Upselling To Boost Event Revenue: https://apple.co/3MJlIDS Episode 38- When To Plan + Schedule Events For Maximum Sales: https://apple.co/3NXJihK Episode 39- How To Better Market Your Events: https://apple.co/3xu74uE OTHER RESOURCES: Book More Birthdays With Ads Course: https://bit.ly/3N7bPAI Book More Birthdays FREE Challenge Waitlist: https://www.michelecaruana.com/freebirthdaychallenge Play Cafe Academy: .michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

EPISODES LIKE THIS: Episode 44- Upselling To Boost Event Revenue: https://apple.co/3MJlIDS Episode 38- When To Plan + Schedule Events For Maximum Sales: https://apple.co/3NXJihK Episode 39- How To Better Market Your Events: https://apple.co/3xu74uE OTHER RESOURCES: Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays With Ads Course: https://bit.ly/3N7bPAI FULL Interview On YouTube: https://www.youtube.com/watch?v=y_5ra1higJ8&t=4s Book More Birthdays FREE Challenge Waitlist: https://www.michelecaruana.com/freebirthdaychallenge Play Cafe Academy: .michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Mobile Event Workshop: https://bit.ly/3ypdahP TOOL RECOMMENDATIONS: Bit.ly: https://app.bitly.com/ Tinyurl: https://tinyurl.com/app OTHER RESOURCES: Business Plan Toolkit: http://bit.ly/35GyCji How And Why To Create A Media Kit (Episode 8): https://apple.co/3vUi4BM All Indoor Playground Business Courses & Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

You likely already know how many followers you have and where your website traffic is coming from. But do you know where your BUYERS are coming from? Is it social media? Is it Google searches? Is it from local deal websites? Make better marketing decisions by getting these key pieces of information-- all from simply installing Google Analytics on your website. TUTORIAL: https://www.youtube.com/watch?v=f3X-hYRxBL8 Mobile Event Workshop: https://bit.ly/3ypdahP Business Plan Toolkit: http://bit.ly/35GyCji How And Why To Create A Media Kit (Episode 8): https://apple.co/3vUi4BM All Indoor Playground Business Courses & Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Episode 51 (Related To Tip #2!): https://anchor.fm/dashboard/episode/e1g6agj Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

Mobile Event Workshop: https://bit.ly/3ypdahP Business Plan Toolkit: http://bit.ly/35GyCji How And Why To Create A Media Kit (Episode 8): https://apple.co/3vUi4BM All Indoor Playground Business Courses & Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Episode 19 (Calculating Conversion Rate): https://apple.co/3N24Jgp Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Mobile Event Workshop: https://bit.ly/3ypdahP How And Why To Create A Media Kit (Episode 8): https://apple.co/3vUi4BM All Indoor Playground Business Courses & Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Mobile Event Workshop: https://www.michelecaruana.com/launch-a-mobile-party-and-event-business-may-2022 All Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Sophia's Clubhouse (Mya's Business): facebook.com/RoundtownPlayroom/ Jumpin' Jacks Zone (Heather's Business): https://www.jumpinjackszone.com/wherethefunhappens

Mobile Event Workshop: https://www.michelecaruana.com/launch-a-mobile-party-and-event-business-may-2022 Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Watch the Full Video On YouTube: https://www.youtube.com/watch?v=jiBxLBF1EyE Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

ENROLL IN TME: www.michelecaruana.com/tme (DOORS CLOSE THURSDAY 4/28) This is not a normal episode of the Profitable Play podcast-- but this interview clip was TOO good and motivating not to share. Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram (DM me for your affiliate link!): https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy SCORE: score.org (An SBA Resource Partner) Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

ENROLL IN TME: www.michelecaruana.com/tme Affiliate Marketing (In-Depth Podcast Episode 1): https://apple.co/3OyyjvD Affiliate Marketing (In-Depth Podcast Episode 2): https://apple.co/3EHhXwl Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram (DM me for your affiliate link!): https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme This is Episode 8 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 7 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 6 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Juliana's FULL Story: https://www.youtube.com/watch?v=ycLESk3QJ_A&t=16s Other Membership Owner Stories: https://www.youtube.com/playlist?list=PL3DI88XEt6SNPlHJqrfsXQ8twR05AVt0u Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 3 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 4 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 3 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 2 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Doors are OPEN! Enroll In Stu's TME With My Bonus Experience: https://www.michelecaruana.com/tme Join My Free Pop-Up Facebook group: https://bit.ly/popupmembershipgroup This is Episode 1 of my mini-series all about membership businesses-- the business model Forbes ranked as #2 for 2022! Membership Business Guide: https://www.michelecaruana.com/memberships Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

EPISODE LINKS: What's Working 2022 Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

EPISODE LINKS: What's Working 2022 Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy BUSINESSES MENTIONED IN THIS EPISODE: My Play Cafe: https://www.myplaycafe.com/ Backyard Play Cafe: https://www.backyardplaycafe.com/ Tumbles Play Cafe: https://tumblesplaycafe.com/ Art Factory Play and Party Place: https://artfactoryva.com/ Mezanmi Play Cafe: https://www.mezanmiplaycafe.com/

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Watch on YouTube: https://www.youtube.com/watch?v=c8LB_6UTsig&t=277s Indoor Playground Business Programs: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

YouTube Tour of Our Cafe Equipment: https://www.youtube.com/watch?v=03ILVn_JQFo&t=233s What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking YouTube Tour of Our Cafe Equipment: https://www.youtube.com/watch?v=03ILVn_JQFo&t=233s Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy & Play Maker Society: www.michelecaruana.com/playcafeacademy

FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide YOUTUBE TUTORIAL FOR THIE EPISODE: https://youtu.be/5DkbLlu6EgM EPISODES LIKE THIS ONE: 001: Make Money While Growing Your Email List: https://apple.co/3IdRLtC 034: Increase Your Revenue From Email By 89%: https://apple.co/33j1vnP PROGRAMS AND RESOURCES: Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide

FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide EPISODES LIKE THIS ONE: 005: The "Love Note" Strategy: https://apple.co/3Kkr8oM 034: Why Your Business NEEDS A Manager: https://apple.co/3tBnl01 032: Dealing With Nasty Comments: https://apple.co/3Ld3n1s PROGRAMS AND RESOURCES: Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE MEMBERSHIP GUIDE: https://www.michelecaruana.com/membershipguide EPISODES LIKE THIS ONE: 035: Affording + Hiring A Manager: https://apple.co/37XY3Rs 034: Why Your Business NEEDS A Manager: https://apple.co/3tBnl01 036: Hiring and Retaining Gen-Z Employees: https://apple.co/3wA3ZKK PROGRAMS AND RESOURCES: Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Firing a Customer (YouTube): https://www.youtube.com/watch?v=aPtJtRaHyEE Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Here in Western New York, our “busy” indoor playground season typically starts in November and stretches through May. So even though play spaces HERE are winding down from our busy open play season, I know play spaces down south and even across the world are getting ready for their weather to HEAT up, sending droves of families indoors. In this episode I am going to piggy back a bit off of yesterdays episode where I shared some tips for busy break weeks and share some more things you can do to prepare for not just a busy week– but a longer term busy SEASON. Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy If you are a parent whose child is preschool-age or above, you understand how “break weeks” can be. Routines go out-the-window, and it’s easy to get stir-crazy, especially if you live in an area that stays cold well-through spring break like it does here in Western New York! It can be very tempting to plan a fun outing for every day of the week, yet here’s the thing; Everyone else is also planning to do the same. That can mean difficult parking, lots of crowds, and tantrum-inducing lines. However, we have implemented some strategies at our indoor play center to help make even the busiest week as smooth as possible for families that choose to visit us. Here are some of those tips! Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy 4 ways going to therapy more consistently has made me a better business leader, spouse, parent, friend... everything! Indoor Playground Business Courses: https://www.michelecaruana.com/mini-course-library-play-cafe-academy Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: https://www.youtube.com/c/PlayCafeAcademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy In episode 41 and 26 I touch on upselling-- but this topic REALLY deserves its own episode. Why? Upselling is a way you can increase the amount of revenue you get from EVERY purchase made online on your website- and also increase the level of CONVENIENCE you are offering your customers which leads to more overall satisfaction-- and more business! Get some ideas for upselling in this episode! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy How to make your indoor playground food-allergy safe so you can be more inclusive AND grow sales!   Join me for this clip of my interview with food-allergy safety expert Corinna Meckelborg as we discuss not only WHY we should care about safely accommodating food allergies from an inclusivity standpoint (which we likely already know)-- she also breaks down the business ramifications of taking this stance!   Especially if you prioritize parties and memberships, you NEED to listen to Corinna's tips! As a reminder, this is just a small clip from my full interview with food-allergy safety expert Corinna Meckelborg! She spent so much time inside of Play Maker Society breaking down EXACTLY what steps we need to take, equipment we need to purchase, training steps we need to take, etc. to TRULY be inclusive and accommodating children and families with food allergies, even severe ones.    If you own an indoor playground, a play cafe, or ANY indoor play space that serves or allows outside food-- this is a MUST listen!  If you would like to join Play Maker Society for a free month and unlock DOZENS of these trainings from a huge variety of experts-- enroll in www.michelecaruana.com/playcafeacademy now!    Visit Corinna's Website: https://www.friendlypantry.com/starting-an-indoor-playground-business Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Play Cafe Academy and Play Maker Society: www.michelecaruana.com/playcafeacademy Sharing my recent experience with the "law of attraction" and how one person taking a few moments out of their day completely shifted the trajectory of my week when I was goin' through it. This episode is a little twist on the "Love Note" strategy I shared in episode 5. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Learn our secret strategy for turning a child's special day (their ACTUAL birthday, so not necessarily their party day) into a memorable experience for them, PLUS a profitable venture for us! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Executing events at your space can be a tricky business. Here are my best tips to help your customers get the absolute MOST out of every single event they attend, and keep booking more events in the future! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist 5 MORE ways to promote your classes, events, camps, and workshops with ease (+ outsourcing ad budget saving tips!) Blogging Checklist: www.michelecaruana.com/blogchecklist Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Answering one of my most common questions: how early is too early to schedule events, classes, and camps... and where is the "sweet spot"? See Event Examples on YouTube: youtube.com/playcafeacademy What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Hiring and working with summer interns is a tricky business-- and there are a lot more legalities and responsibilities involved than most people think! Here are my tips. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I asked some Gen-Z retail workers and other business owners like myself what it takes to not only attract and hire the right people, but also keep their Generation-Z employees happy and motivated. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  Hiring tips to find the perfect manager or team-lead AND make it affordable for your business! A MUST listen!  What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Follow on YouTube: youtube.com/playcafeacademy  Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking If these last few years have taught us anything as business owners-- it's that we need to be agile and adapt when major local or world events occur. For today's play of the day I have 4 things to put on your checklist as a business owner as we experience a major world conflict. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking If these last few years have taught us anything as business owners-- it's that we need to be agile and adapt when major local or world events occur. For today's play of the day I have 4 things to put on your checklist as a business owner as we experience a major world conflict. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Listen to my rule-of-thumb about when to reply to comments, when to hide them, and when to delete them. Then, create an SOP and delegate this process using your OWN rule! EPISODE LINKS: Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over two re-targeting strategies I LOVE to build your business assets like your email list and also get more SALES-- all while spending MINIMAL money and time to do so. EPISODE LINKS: Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over a TOP of funnel ad strategy. In essence, getting NEW eyes on your business, ALL the time, spending as little as possible! EPISODE LINKS: Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode lays the foundation for the next 2 episodes-- so don't skip it! EPISODE LINKS: Marketing Junkie Episode 53: https://podcasts.apple.com/us/podcast/053-facebook-v-apple-everything-you-need-to-know-how/id1465587823?i=1000503709844 Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Last episode, I talked about how to find potential opportunities to decrease some of your costs, especially if your business model has shifted at all since opening and your volume is different than expected. But what happens if you can’t decrease a specific price? Or, worse yet, what if you are facing price INCREASES? In this episode I share how to know when you need to raise prices, and how to go about it in a way that will upset your customers the LEAST (remember, you can never please everyone). EPISODE LINKS: Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads In this episode I share terms and conditions you want to think about adjusting and negotiating to save on your monthly operating costs. The opportunities are THERE, I want to help you find them. EPISODE LINKS: Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP While I teach this strategy in much more detail in my paid programs, in this episode I break down the basics of how we crafted a creative strategy to reward our BEST customers AND give ourselves a quick cash boost whenever we found ourselves facing an unexpected cost or bill. Remember, use this one sparingly, but it can be very powerful! EPISODE LINKS: Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Since you are likely MOST in touch with your accountant and/or bookkeeper this time of year (hello tax season!) use this opportunity to create an exit strategy and transition plan-- because you truly NEVER know when or why you may want to sell or exit your business. In this episode I discuss updating the valuation of your assets, what a buyer will want to see, what reports you should be generating monthly-- and more-- to ensure you get the MOST profit possible from a sale. P.S. If you are thinking about selling- hire a broker to help! But this is more regarding what to do BEFORE you are seriously considering selling! EPISODE LINKS: Creating Standard Operating Procedures: https://apple.co/3sOKwCB Watch on YouTube: https://www.youtube.com/watch?v=AZtdTrwRFSQ&t=148s Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Consider this episode to be your permission slip and your plan-of-action whenever a family member or a friend asks for a discount or a free service from one of your main sources of revenue! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking I am kicking your week off with a topic that no one really likes to talk or hear about– let alone deal with– and that is competition. But this episode is important, so don't skip it! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC blogging optimized for Search Engines like Google! Blogging Checklist: www.michelecaruana.com/blogchecklist Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Blogging Checklist: www.michelecaruana.com/blogchecklist Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC blogging optimized for Search Engines like Google! Blogging Checklist: www.michelecaruana.com/blogchecklist Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip actually comes from Tal, owner of Art Factory in Virginia who I had the pleasure of meeting this year. One of Tal’s HUGE strengths is really beautiful decor that complements her parties. So much so, that people are willing to pay her premium prices to decorate their party– whether it takes place at her facility or not. And this is no accident. I will tell you one of her behind-the-scenes tips in this episode! FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Today’s tip is something that I think a lot of business owners overlook. And that’s one simple way to figure out how you can make booking birthdays into a numbers came. Understanding this data can help you immensely when it comes to deciding how to spend time, effort, and money on your marketing efforts, and really help you hone-in and decide if the spend is worth the investment and if you are going to get an actual return on it. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Looking to treat yourself this weekend or for the upcoming Valentine's Day holiday? Add these 5 books to your list: 1) Profit First by Mike Michalowicz: https://amzn.to/3r7cn07 2) Clockwork by Mike Michalowicz: https://amzn.to/3DTtlXo 3) We Should All Be Millionaires by Rachel Rodgers: https://amzn.to/3LK3y60 4) Building a Story Brand by Donald Miller: https://amzn.to/3DVdMyo 5) Superfans by Pat Flynn: https://amzn.to/3LNXJ7x What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking In this episode I share 15 random things to keep in hand at your indoor play space to go the extra mile for all your customers and serve them at the highest level (which WILL lead to more customer loyalty, membership sales, high-ticket birthday bookings, and more)! What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

REE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Play Cafe Academy FAQ Page: www.michelecaruana.com/faq One of the most powerful yet often overlooked pages on your play space website is your frequently asked questions page. A lot of times, I will see party businesses or play spaces give super straightforward answers here, and when they do that– they are overlooking why MANY people will come to seek out their frequently asked questions page in the first place– because they are confused, or they have some sort of objection or hesitation about booking with you or visiting your space. If you’re going to point people to a FAQ page, I highly recommend taking the time thoughtfully word your questions and answers so that you are just not giving people information, but instead actually guiding people to a booking or a sale. In this episode I give my best tips + plenty of examples for carefully crafting your FAQ page for sales and customer retention! Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP For more info about collecting and sending emails legally: https://bit.ly/3L13lKM What is the point of an excellent email marketing strategy if your emails aren't even getting delivered into your customers' main inbox? This episode is dedicated to helping you ensure your emails get delivered and don't end up in "promotions" or "spam". Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge YouTube Tutorial For Pixel Installation: https://www.youtube.com/watch?v=9-Ic0DRgaCM In today’s episode we are learning all about what a Facebook pixel is, why you need one, how it can save you TONS in ad costs and boost your ROI from ads (even if you have NO plans to run them in the near future) and, most importantly, how to install it. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  When there can only be ONE link-- here's how to set your social media bio up for success and sales and set your future ads up for conversions as well.  YOUTUBE TUTORIAL For This Episode: https://youtu.be/rEUlJFM_0V4 Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Follow on YouTube: youtube.com/playcafeacademy  Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP There are currently at least 3 ½  places where your customers are checking out RIGHT NOW  that you are likely not optimizing to their potential by neglecting to add LINKS to your products and services. Now, why did I say 3 ½? I’ll explain at the end of the episode. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Since I decided to talk about email templates during the last episode, I decided to give you ONE more episode this week about creating documented systems in your business, because it can get addicting as I mentioned in the last episode, so I figured I would take advantage of that high you might be on so we can continue implementing. Let's talk about the WHY and HOW of SOP's!  What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit In the last few episodes, we talked about how to get more eyes on your business and how to better convert them once they do find you. So I am going to switch gears a bit and share one time saving tip that will help you immensely once you DO start getting lots of interest and inquiries about booking your services. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Changing this one simple thing on your event titles (and more!) can make a big difference in bookings and sales. What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge My Media Kit: https://www.michelecaruana.com/mediakit As local brick and mortar business owners, we often find ourselves in the position of proposing or being pitched a partnership of some sort. Whether you’re being pitched to, OR whether you’re on the other side of the table– a media kit for YOUR business can help both parties make a more informed and data driven decision. And if you follow my YouTube channel or my marketing junkie podcast, you know I LOVE data-driven decision making. In this episode you’ll learn what a media kit is, how it can both save your business money AND help with growth, how you can easily create one for free, what information you should include, how often you should be updating it, AND where you can view mine. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Did you know that there are around 6 (but quite possibly many more if you've been operating a while!) people you ALREADY have in your network that can change the way you write your own business copy?  (And by the way, copy is basically any words that we use to sell or share our products and services. This includes what you see on websites, but it also includes emails we write, social media captions, ads– all that stuff.) Copy has more of an impact on the number of bookings and customers you convert than nearly ANYTHING else-- more than design, more than fancy pictures, more than fun social media videos. And as business owners we are SO close to our own business, so when we write our own copy, we often forget about some of the most basic points and elements that are SO significant and so necessary for our prospective customers to read. So let's CHANGE that and increase our conversions from our copy TODAY! This play of the day might take a while to complete-- but don't worry, you have the entire weekend for implementing this one! So don't overthink it, just DO it! What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Negative feedback will happen NO MATTER WHAT.  And here’s the good news: it will all be ok. Now, I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews and criticism that still haunt me to this day. So learn from my experience here and follow these quick tips and you will prevent yourself from making the mistakes I did when handling negative criticism. And with the play of the day, we are going to start taking this process OFF your plate entirely. Extended Episode: https://apple.co/34GHDeq Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge Think about this scenario. You woke up crazy early to get some work done, you ran around all day doing errands for your business, you answer emails through your baby's nap time, and you showed up at closing to help clean. Then, as you're feeling super accomplished: it comes in. A 1-star google review. In my experience, there is NO way to ruin a passionate business owners day than a negative review, especially if its not something constructive. Because let's be honest, some customers can be downright NASTY. So, how do you react? If you're like how I was in the beginning, it made me want to give up.  THIS simple strategy helped me handle negative comments and truly saved my sanity at times. The important thing is to NEVER let nasty reviews or feedback (again, we love constructive feedback! I'm not talking about that here. I'm talking about trolls who just comment to hurt) prevent you from doing the amazing work you're doing. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge If you are like most brick and mortar business owners, you probably feel a sense of overwhelm when it comes to posting on social media. And if you are like most, you likely have SO much you want to share and you have tons of services and products to offer, but that overwhelm often leads to inaction and just NOT posting. I wanted to share with you an exercise you can complete today that really helped me make sure I was sharing everything I wanted to on social media while still rotating through different topics and keeping my content fresh. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge ASANA: www.asana.com If you are anything like me, when I have a lot going on and there are a ton of moving parts happening in my business, I lose sleep over what fell through the cracks that day. I want to share this (FREE) LIFE-CHANGING organizational and project management tool with you that will make your life easier and your team’s work environment more peaceful and productive. Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Did you know that businesses who have a powerful WELCOME sequence for their new subscribers can see 89% more revenue ($) from their email marketing efforts and 332% more sales (# of sales), according to Active Campaign? Today I am sharing WHY a welcome sequence is so important (a few points I bet you haven’t thought of) and exactly HOW to implement this in your business today– You KNOW your business needs not just a welcome EMAIL but a SERIES of email, what I am referring to today as a welcome sequence– to acclimate new folks into your business community and move them closer to a visit or a sale, so why don’t you have one yet? Let’s prioritize and fix that TODAY. For more list-building resources: TUTORIAL For Today's Play Of The Day: https://www.youtube.com/watch?v=P8T7JoVr65k&t=14s On YouTube: youtube.com/watch?v=KLkD6B2SGvA Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Something you probably already have in your business is an email list. But the  ONE thing you’re also MOST underutilizing in your business is likely.. You guessed it. Also your email list. Email list building and nurturing is so important for local businesses in particular, so much so that I mention it in almost every group coaching call I do, every consult, every youtube video, every course I have. Today’s is all about changing the way you BUILD your email list. Because in 2022, “staying up to date” or “signing up for a newsletter”... just isn’t cutting it. This “play of the day” that you can implement in just 10 minutes will change EVERYTHING about how you generate leads and build your email list. And the best part? This simple tweak will allow you to MAKE money while growing your email list. For more list-building resources: On YouTube: youtube.com/watch?v=KLkD6B2SGvA Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Introducing The Profitable Play Daily Podcast! If you own or manage an indoor play center or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of–- I created the profitable play podcast just for you.  Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business. Get More Tips on YouTube: www.youtube.com/playcafeacademy Follow Me On Instagram: www.instagram.com/itsmichelecaruana All My Programs And Resources: www.michelecaruana.com