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The Profitable Play Podcast

The Profitable Play Podcast

By Michele Caruana

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business
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031: The 2 Retargeting Facebook and Instagram Ads Your Play Business NEEDS (3/3)

The Profitable Play PodcastFeb 24, 2022

00:00
19:20
158: 10 Tips For Booked-Out Summer Camps At Your Indoor Playground Business!

158: 10 Tips For Booked-Out Summer Camps At Your Indoor Playground Business!

RESOURCES: 

Play Cafe Academy: www.michelecaruana.com/playcafeacademy  

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding  

Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI  

Indoor Playground Business Courses: https://bit.ly/37yCxAC  

Michele’s Instagram: instagram.com/itsmichelecaruana/  

Michele’s Website: www.michelecaruana.com  

YouTube Channel: https://www.youtube.com/playcafeacademy  

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP  

What's Working 2023 Guide: www.michelecaruana.com/whatsworking

Jan 25, 202333:30
157: Play Space Need A Face Lift? Try This Creative Funding Strategy For Existing Businesses!

157: Play Space Need A Face Lift? Try This Creative Funding Strategy For Existing Businesses!

RESOURCES: 

FREE TRAINING: Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding

Play Cafe Academy: www.michelecaruana.com/playcafeacademy 

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 

Fund Your Indoor Play Business: https://www.michelecaruana.com/playground-business-funding

 Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI 

Indoor Playground Business Courses: https://bit.ly/37yCxAC 

Michele’s Instagram: instagram.com/itsmichelecaruana/ 

Michele’s Website: www.michelecaruana.com 

YouTube Channel: https://www.youtube.com/playcafeacademy 

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 

What's Working 2022 Guide: www.michelecaruana.com/whatsworking 

Jan 23, 202317:38
156: 5 Tips For Pinterest Ad Success For Your Indoor Playground Or Play Cafe Business
Jan 18, 202324:11
155: The Ultra-Effective Advertising Platform You Might Be Missing Out On

155: The Ultra-Effective Advertising Platform You Might Be Missing Out On

EPISODES MENTIONED: 


Facebook Pixel 101: http://bit.ly/3XADVJs 

FB and IG Retargeting Ads: http://bit.ly/3GIGbHN 

Organic Pinterest Strategy Pinterest: http://bit.ly/3GNhv11 

Google Ads 101: http://bit.ly/3GJAfhR 


OTHER RESOURCES: 


Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI 

Indoor Playground Business Courses: https://bit.ly/37yCxAC 

Michele’s Instagram: instagram.com/itsmichelecaruana/ 

Michele’s Website: www.michelecaruana.com 

Play Cafe Academy: www.michelecaruana.com/playcafeacademy 

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 

YouTube Channel: https://www.youtube.com/playcafeacademy 

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 

What's Working 2022 Guide: www.michelecaruana.com/whatsworking 

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI

Jan 16, 202319:14
154: Boost Your Instagram Engagement And Reach By Including These 4 Things On Each Graphic

154: Boost Your Instagram Engagement And Reach By Including These 4 Things On Each Graphic

LINKS AND RESOURCES:

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Podcast Website: https://www.michelecaruana.com/playpodcast

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Jan 13, 202309:17
153: When Should You CANCEL An Event Due To Low Registration?

153: When Should You CANCEL An Event Due To Low Registration?

In this episode I share 4 helpful questions to ask yourself as an indoor playground or play cafe owner if you are considering canceling an upcoming event or class due to low registration numbers. And these questions go BEYOND the obvious-- beyond determining the "break-even" point where your event would cost you more to host than to cancel and refund.

SO much in business is NOT black and white, so let's talk about what to consider besides your break-even point.

PRICING EPISODE: https://bit.ly/3ID9WN1

MARKET YOUR EVENTS EFFECTIVELY: https://bit.ly/3CD6u0N

OTHER LINKS AND RESOURCES:

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Podcast Website: https://www.michelecaruana.com/playpodcast

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


Jan 11, 202312:32
152: Make THIS Your 2023 Business Resolution

152: Make THIS Your 2023 Business Resolution

How much do you consume vs. create? Let's talk about LEARNING as a procrastination tactic in this episode!


Recurring & Big Ticket Revenue (Ep 115): https://bit.ly/3XjjvV8 


OTHER LINKS: 


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 


Indoor Playground Business Courses: https://bit.ly/37yCxAC 


Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ 


Podcast Website: https://www.michelecaruana.com/playpodcast


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


 Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


 YouTube Channel: https://www.youtube.com/playcafeacademy 


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 

Jan 09, 202323:04
151: Could Your Character Event Advertising Land Your Indoor Playground Business In Hot Water?

151: Could Your Character Event Advertising Land Your Indoor Playground Business In Hot Water?

Interview with Tiffany: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s

Helpful Article: https://www.upcounsel.com/disney-trademark-infringement

OTHER LINKS:

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Michele’s Website: https://www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Jan 06, 202309:53
150: Why Do We Even Have Liability Waivers If They Won't Hold Up In Court? (An Important Reminder!)

150: Why Do We Even Have Liability Waivers If They Won't Hold Up In Court? (An Important Reminder!)

Who do indoor playground or play cafe businesses bother with using liability waivers if they will not hold up in a legal proceeding in the event of a customer injury? Let's talk about it!

FULL YouTube Video: https://youtu.be/Iy4AVMhX958

All About Liability Insurance: https://www.youtube.com/watch?v=plVzRiGOTUg&t=2s


OTHER LINKS AND RESOURCES:

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Michele’s Website: https://www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking



Jan 04, 202312:38
149: How To Price Your Services Based On Profit Margin [A Case Study Example]

149: How To Price Your Services Based On Profit Margin [A Case Study Example]

We have covered pricing based on profit margin before on this podcast-- but I wanted to give you an example exercise in a NEW context that we have NOT covered before! For all episodes and resources mentioned check out the links below!


EPISODE 139- Determine Your ICA: https://bit.ly/3Q9QDfJ

EPISODE 137- Hiring A Coach Or Consultant: https://bit.ly/3IcrLlM

PLAY CAFE ACADEMY: https://www.michelecaruana.com/playcafeacademy


OTHER LINKS AND RESOURCES: 

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Michele’s Website: https://www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


Jan 02, 202321:06
148: Inspiration For A Creative And Engaging Year-End Business Round Up

148: Inspiration For A Creative And Engaging Year-End Business Round Up

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


 OTHER LINKS AND RESOURCES: Indoor Playground Business Courses: https://bit.ly/37yCxAC 


Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ 


Michele’s Website: https://www.michelecaruana.com 


Play Cafe Academy: www.michelecaruana.com/playcafeacademy 


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 


YouTube Channel: https://www.youtube.com/playcafeacademy 


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Dec 31, 202208:27
147: Indoor Playground Business Trend Predictions For 2023!

147: Indoor Playground Business Trend Predictions For 2023!

FULL VIDEO: https://youtu.be/oAnfufp_5Wc 


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 


MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT 


MORE ABOUT CAFES: https://apple.co/3HWfu4C 


MORE ABOUT CHARACTER EVENTS: https://bit.ly/3hWVZyj 


MORE ABOUT BALLOONS: https://bit.ly/3Gp8ITS 


MORE ABOUT MOBILE BUSINESSES: https://bit.ly/3KcJvMo  


MORE ABOUT BETTER ACCOMMODATING AUTISTIC CLIENTS: https://bit.ly/3GmyV5v 


LAST YEARS TRENDS: https://www.youtube.com/watch?v=BG02UbNRciQ&t=4s


OTHER LINKS AND RESOURCES:

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/

Michele’s Website: https://www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 


Dec 29, 202222:10
146: Optimizing Your Instagram Story Highlights For Sales And Bookings

146: Optimizing Your Instagram Story Highlights For Sales And Bookings

Today is the day to clean up and organize your Instagram story highlights and ensure they are truly representing your business in a way that converts followers into clients for your indoor playground, play cafe or soft play rental business or your family entertainment center! 


EPISODES MENTIONED: Create Your Social Media Pillars (Ep 4): https://bit.ly/3GgHSNO 


Optimize Your IG Bio For Sales (Ep 13): https://bit.ly/3GlCLfn 


Manage Your Tasks With Asana (Ep 3): https://bit.ly/3jtUJ6l 


OTHER LINKS AND RESOURCES:  


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking 


Indoor Playground Business Courses: https://bit.ly/37yCxAC 


Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ 


Michele’s Website: https://www.michelecaruana.com 


Play Cafe Academy: www.michelecaruana.com/playcafeacademy 


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 


YouTube Channel: https://www.youtube.com/playcafeacademy 


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Dec 26, 202214:42
145: 7 Things To Consider Giving Up In Your Business in 2023

145: 7 Things To Consider Giving Up In Your Business in 2023

In this episode I take a trip down memory lane back to my 3rd year of indoor playground ownership. I share how year 3 looked compared to years 1 and 2, and how my day-to-day changed. And, most importantly, I share what I stopped doing at my play cafe and how that made me a much more joyful and energetic owner!


MORE ABOUT CAFES: https://apple.co/3HWfu4C

MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT

READ IT ON THE BLOG: http://bit.ly/3WBXAbI

MORE LINKS:


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/


Michele’s Website: https://www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking

Dec 23, 202228:42
144: 3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of My Play Cafe

144: 3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of My Play Cafe

In this episode I share 3 important takeaways about hosting character events at your indoor playground or play cafe business from my full conversation with Tiffany, owner of My Play Cafe in Missouri!


FULL VIDEO: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s


Tiffany's website: https://www.myplaycafe.com/

Tiffany's Instagram: https://www.instagram.com/myplaycafe/

Tiffany's Facebook: https://www.facebook.com/myplaycafekc


OTHER LINKS:


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/


Michele’s Website: https://www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking


Dec 21, 202212:30
143: Boost Retail Sales Ahead Of The Holiday With A Live Social Media Sale

143: Boost Retail Sales Ahead Of The Holiday With A Live Social Media Sale

Thank you to Renee from Mezanmi Play Cafe for the inspiration behind this episode! 

MEZANMI FACEBOOK: https://www.facebook.com/mezanmiplaycafe 

MEZANMI WEBSITE: https://www.mezanmiplaycafe.com/ 

OTHER LINKS: 

NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking

 

Indoor Playground Business Courses: https://bit.ly/37yCxAC 


Michele’s Instagram: instagram.com/itsmichelecaruana/ 


Michele’s Website: www.michelecaruana.com 


Play Cafe Academy: www.michelecaruana.com/playcafeacademy 


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 


YouTube Channel: https://www.youtube.com/playcafeacademy 


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking

Dec 19, 202211:16
142: The Quick And Easy Way To Get Inspiration And Motivation To (FINALLY!) Regularly Email Your List

142: The Quick And Easy Way To Get Inspiration And Motivation To (FINALLY!) Regularly Email Your List

This is for the family entertainment center or indoor playground owners out there who KNOW how important email marketing is to their long-term success (I know you do since you listen to this podcast!) but who just can’t seem to work the habit of regularly emailing their list into their regular workflow.


NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/


Michele’s Website: www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking


Dec 16, 202210:08
141: 9 Tips To Keep Your Indoor Playground or Play Cafe Clean And Tidy (In An Efficient, Cost-Effective Manner!)

141: 9 Tips To Keep Your Indoor Playground or Play Cafe Clean And Tidy (In An Efficient, Cost-Effective Manner!)

It can be overwhelming trying to keep even a smaller indoor playground or play cafe clean and tidy-- without spending too much on employee hours or driving yourself crazy. Here are my best 9 tips for keeping your family entertainment center clean in the most cost-effective and efficient way.


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/


Michele’s Website: www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


What's Working 2022 Guide: www.michelecaruana.com/whatsworking


Dec 14, 202226:18
140: How to Increase The Perceived Value Of Your Holiday Events At Your Indoor Playground Or Play Cafe Business (And Make MORE Profit!)

140: How to Increase The Perceived Value Of Your Holiday Events At Your Indoor Playground Or Play Cafe Business (And Make MORE Profit!)

YOUTUBE VIDEO: https://www.youtube.com/watch?v=6DQ5cfeqYio&t=574s


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/


Michele’s Website: www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Dec 12, 202230:18
139: Do You Have Multiple "Ideal Customer Avatars" In Your Business? Here's How To Speak To Each To Increase The Effectiveness Of Your Play Cafe Marketing

139: Do You Have Multiple "Ideal Customer Avatars" In Your Business? Here's How To Speak To Each To Increase The Effectiveness Of Your Play Cafe Marketing

EPISODE 114: https://bit.ly/3ULBl1F


Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/


Michele’s Website: www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


What's Working 2022 Guide: www.michelecaruana.com/whatsworking


Dec 09, 202223:56
138: Why It's OK To Make Your Business Unique (An Example- The Great Train Table Debate)

138: Why It's OK To Make Your Business Unique (An Example- The Great Train Table Debate)

Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/


Michele’s Website: www.michelecaruana.com


Play Cafe Academy: www.michelecaruana.com/playcafeacademy


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


YouTube Channel: https://www.youtube.com/playcafeacademy


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP


What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Dec 02, 202210:20
137: 3 Tips You Need To Hear BEFORE Investing In Your Next Coach, Consultant, or Program

137: 3 Tips You Need To Hear BEFORE Investing In Your Next Coach, Consultant, or Program

Indoor Playground Business Courses: https://bit.ly/37yCxAC


Michele’s Instagram: instagram.com/itsmichelecaruana/ 


Michele’s Website: www.michelecaruana.com 


Play Cafe Academy: www.michelecaruana.com/playcafeacademy 


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 


YouTube Channel: https://www.youtube.com/playcafeacademy


 FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Nov 30, 202218:45
136: Should You Exclude Current And Past Customers From Your Ad Targeting? (2 Different Takes)

136: Should You Exclude Current And Past Customers From Your Ad Targeting? (2 Different Takes)

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI 


Indoor Playground Business Courses: https://bit.ly/37yCxAC 


Michele’s Instagram: instagram.com/itsmichelecaruana/ 


Michele’s Website: www.michelecaruana.com 


Play Cafe Academy: www.michelecaruana.com/playcafeacademy 


Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 


YouTube Channel: https://www.youtube.com/playcafeacademy 


FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP 


What's Working 2022 Guide: www.michelecaruana.com/whatsworking


BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI 


Nov 28, 202214:06
135: 8 Sales To Take Advantage Of As An Indoor Playground Or Soft Play Business Owner

135: 8 Sales To Take Advantage Of As An Indoor Playground Or Soft Play Business Owner

YouTube Video- Birthday Party Parent Venue Review: bit.ly/3ESYURo Why You Should Invest In A Camera: bit.ly/3EXm35l

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Nov 23, 202217:07
134: 6 Unique Black Friday Promotion Ideas For Your Indoor Playground Or Play Cafe Business (That Aren't Your Typical Discounts!)
Nov 19, 202219:39
133: DO NOT Even Think About Closing Next Week (5 Reasons To Stay Open)

133: DO NOT Even Think About Closing Next Week (5 Reasons To Stay Open)

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Nov 15, 202224:05
132: Don't Fall For THESE Scams (And Continue To Keep Your Accounts Secure- Especially If You Have A Team!)
Nov 11, 202211:49
131: My 3 Favorite Things About The Indoor Playground I Visited Yesterday

131: My 3 Favorite Things About The Indoor Playground I Visited Yesterday

LINKS MENTIONED: Play Cafe Academy & Play Maker Society: https://www.michelecaruana.com/playcafeacademy 2 Types of Revenue To Focus On: https://youtu.be/yqt-zuL_27Q Interview With Food Allergy Expert Corinna: https://www.youtube.com/watch?v=Adz_ixvO-uc Cafe O Play Website: https://cafeoplay.com/site/ OTHER LINKS & RESOURCES:  Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking
Nov 09, 202213:16
130: Are You Putting Your Sales And Business At Risk With This Major (VERY Common) Mistake?
Nov 07, 202215:10
129: Stay Out Of Facebook Jail And Get All Your Facebook And Instagram Ads Approved

129: Stay Out Of Facebook Jail And Get All Your Facebook And Instagram Ads Approved

Marketing Junkie Channel: https://www.youtube.com/c/MicheleCaruana

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Nov 04, 202221:50
128: Donation Requests Flooding Your Inbox? Here Are 4 Questions To Help Filter Through Them

128: Donation Requests Flooding Your Inbox? Here Are 4 Questions To Help Filter Through Them

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Nov 02, 202213:47
127: Halloween Contests To Increase Facebook Reach And Engagement

127: Halloween Contests To Increase Facebook Reach And Engagement

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Oct 31, 202209:06
126: There Are 9 Weeks Left In The Year- Here's Why That's Important And What I Think You Should Do NOW
Oct 28, 202211:26
125: Are You Charging And Paying Sales Tax... Where You Don't Need To (Reminder To Audit This With Your Accountant!)

125: Are You Charging And Paying Sales Tax... Where You Don't Need To (Reminder To Audit This With Your Accountant!)

What's Working 2022 Guide: www.michelecaruana.com/whatsworking


Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy


Oct 26, 202211:18
124: How And Where Can We Identify "Bottlenecks" In Our Businesses That Prevent Us From Reaching Our Revenue Potential?

124: How And Where Can We Identify "Bottlenecks" In Our Businesses That Prevent Us From Reaching Our Revenue Potential?

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking


Oct 24, 202224:12
123: The Simple Ad Mistake MANY Owners Make (An Important Reminder!)

123: The Simple Ad Mistake MANY Owners Make (An Important Reminder!)

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

Oct 17, 202207:10
122: "Your Clear Mind Is Your Best Weapon Against Your Challenges"
Oct 14, 202208:35
121: A Simple Way To Book More BABY Showers (While Also Giving Back To Your Community!)
Oct 12, 202213:42
120: Quick Reminder to "Invite To Like"!

120: Quick Reminder to "Invite To Like"!

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Oct 11, 202206:26
119: Why And How You Should Prioritize Your Team Over Profit (5 Real-Life Examples)

119: Why And How You Should Prioritize Your Team Over Profit (5 Real-Life Examples)

The Time We Fired A Customer: https://www.youtube.com/watch?v=aPtJtRaHyEE

An Exception To This Rule (The Time Our Employee Brought A Gun In): https://www.youtube.com/watch?v=SY1CHPIMjZ0&t=1s

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge


Oct 07, 202224:58
118: 8 Steps To Prepare Your Business, Your Team, (And Yourself!) For You To Take Time Away (For Vacations or Any Reason!)

118: 8 Steps To Prepare Your Business, Your Team, (And Yourself!) For You To Take Time Away (For Vacations or Any Reason!)

YOUR PRE-VACATION PLAYLIST: https://www.michelecaruana.com/prevacationplaylist

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

YOUR PRE-VACATION PLAYLIST: https://www.michelecaruana.com/prevacationplaylist


Oct 05, 202228:56
117: How To Serve & Protect Your Business' MOST Important Function...YES- your QBR! (Clockwork 4/5)

117: How To Serve & Protect Your Business' MOST Important Function...YES- your QBR! (Clockwork 4/5)

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Oct 03, 202221:03
116: Identifying, Protecting, and Serving Your QBR (Clockwork 3/5)

116: Identifying, Protecting, and Serving Your QBR (Clockwork 3/5)

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Sep 30, 202219:39
115: The Two Revenue Types To Focus On For Success (Clockwork 2/5)

115: The Two Revenue Types To Focus On For Success (Clockwork 2/5)

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Sep 28, 202224:14
114: Money Making Tasks vs. Maintenance Tasks and DOING vs. Designing (Clockwork 1/5)

114: Money Making Tasks vs. Maintenance Tasks and DOING vs. Designing (Clockwork 1/5)

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge


Sep 26, 202228:04
113: Booking Out Your Halloween Events With This Blogging Strategy

113: Booking Out Your Halloween Events With This Blogging Strategy

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page 

Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

OTHER EVENT EPISODES: 

Leaning Into Your Event Strengths: https://apple.co/3f8efD3

SEO Guest Expert: https://apple.co/3xPiOZH

Scheduling and Promoting Events Part 1: https://apple.co/3NXJihK

Scheduling and Promoting Events Part 2: https://apple.co/3xu74uE

Scheduling and Promoting Events Part 3: https://apple.co/3LERX8i


Sep 23, 202208:41
112: Setting Up Your Amazon Affiliate Account (+ Other Affiliate Opportunity Ideas!)

112: Setting Up Your Amazon Affiliate Account (+ Other Affiliate Opportunity Ideas!)

FREE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

Michele's Tools/ Affiliate Page: https://www.michelecaruana.com/tools

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page F

REE BLOGGING CHECKLIST: https://www.michelecaruana.com/blogchecklist

Sep 22, 202211:26
111: Avoid This Tricky Quarter 4 Strategy (It Will COST YOU In The Long Run)

111: Avoid This Tricky Quarter 4 Strategy (It Will COST YOU In The Long Run)

How utilizing THIS tricky Q4 accounting strategy can prevent the fair sale of your business down the line.

MORE RESOURCES:

Why & How To Create An Exit Strategy: https://bit.ly/3dwqXLo

Danielle's Guest Expert Clip On Selling: https://bit.ly/3LojH0G

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

Sep 19, 202210:53
110: Two Simple Tips To Work SMARTER, Not Harder With Your Email Marketing Efforts + Boost Your Sales

110: Two Simple Tips To Work SMARTER, Not Harder With Your Email Marketing Efforts + Boost Your Sales

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page

YouTube Channel: https://www.youtube.com/playcafeacademy

Sep 16, 202212:11
109: Attract, Hire, And Retain Your Employees With Expert Michele Dillinger

109: Attract, Hire, And Retain Your Employees With Expert Michele Dillinger

How to attract, hire, and retain employees at your local business-- the question on EVERY owners mind right now!  

In this clip of the guest expert training I did exclusively for my Play Maker Society membership, we discuss:

  • what Gen Z and other entry level employees look for in a job posting
  • what to include/ what NOT to include in a retail or local business job posting
  • how to stand out against "big box" employers (like Amazon) who are overing high wages, remote work opportunities, and other perks (like giant sign-on bonuses!) that you can't compete with 1:1
  • creative ways to recognize the personhood and individuality of your team members
  • red flags that might signal an employee is about to quit
  • employee reviews
  • unique compensation packages you can afford
  • and more!  

MICHELE DILLINGER'S INFO: 

Website: www.workforceidentitynow.com 

Free Guide to Reducing Turnover: https://www.workforceidentitynow.com/courses-and-services

TikTok: www.tiktok.com/@culturecoach


PLAY CAFE ACADEMY + PLAY MAKER SOCIETY: 

Play Cafe Academy: www.michelecaruana.com/playcafeacademy 

Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page


OTHER LINKS:

YouTube: https://www.youtube.com/playcafeacademy

What's Working 2022 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Sep 14, 202218:44