Digital Skills Mastery Lab

This episode provides helpful tips to help you create an excellent digital customer experience. By following the advice in this episode, your customers will have positive experiences while interacting with your business online.

This episode provides helpful tips to the common question “ How do I Create an Excellent Digital Customer Experience ? ”

You need to have a Solid Online Presence in order to Create Excellent Digital Customer Experience.

In order to achieve Extraordinary Online user Experience, you must pay attention to Customer touch points such as

· Social Media

· Company Events,

· Digital Marketing contents

· Customer Support Channel

· Customer Loyalty Programs

· Self- service resources

And many more.

They play key roles in how brands are perceived by customers.

There are Simple Practices you can adopt that will help improve the overall digital Customer Experience at your company. They includes:

· Know your audience

· Create an Omni-Channel Customer Experience

· Pay detailed attention to Mobile Experiences

· Adopt Analytics

· Collect Customer Feedback

For Brands to really stand out in this digital age, Implementation of top-notch customer experience management strategy is required. This involves optimizing the customer experience when interacting with businesses over digital channels, such as websites, mobile apps and social media. Customer service, marketing, product development and analytics are all key elements of an effective digital customer experience management strategy. Gathering customer feedback is essential for understanding their needs; once these needs have been identified it’s important to utilize insights from customers in order to create Customer-Centric strategies.

In order to provide an optimal digital customer experience, it's important to understand your customers and their needs. You should also create a feedback loop so that you can continuously improve the quality of your service. Additionally, using analytics and data-driven insights will help you track customer behavior and preferences so that you can make informed decisions about how best to serve them.

Customers expect smooth, consistent service online - if an  organization can't provide it, they risk losing customers to faster-growing competitors.

In this digital age, as a small business owner, you need to have a Smart Social Media Marketing Strategy in order to get the attention of consumers.

Getting used to Social media key terms such as Social Media ROI, Targeting, Engagement and Shares will be helpful.

If you can  consistently create fresh, high quality content that are addressing common questions from prospects as well as creating educational contents such as e-books, checklists, videos, and infographics that address buyer’s pains you have an advantage.

Some of the Notable Social Listening Tools includes: 

Brand24

Brandwatch

Tweetdeck

Buffer

Hubspot

If you are strongly interested in growing audience, Social Media Advertising needs to be in your plan. There are 3 major types of social media advertising are: Organic, Paid and Earned. You have to also Integrate short-form and bite-sized content into your marketing plan. They are invaluable tools for marketing and educating prospective customers about products and services.

Having a smart social media strategy will distinguish your brand from Competitors.

Managing money can be a very difficult task for lots of People.

Some of the Popular Financial Mistakes that can cause financial difficulties includes 

There are other numerous avoidable financial mistakes that lots of people are currently making such as Not Having a Financial Plan.

Are Financial Mistakes avoidable, yes they are avoidable? Can it be corrected? Yes it can be corrected.

There are lots of Personal Finance apps such as Mint, Personal Capital , Spendee  that have been developed that have features that can help you keep up with your spending. They have the ability to track upcoming bill payments, track subscriptions, and keep up with your credit score and investment Portfolios.

Before signing up with a Personal Finance app that connects with your bank account, you have to be fully satisfied that they are employing latest security and Technology measures such as encryption and two factor authentication to keep customers safe. This is crucially important.

If Managing your Expenses is top on your Priority List then It will be a good idea to improve your Level of Financial Literacy. Your Financial Literacy Level must not be Low.

As much as you can, try and keep impulsive spending under check, it can easily derail your budget and Financial Goals .We must take control over our finances, so our finances don’t control us.

SEO which means Search Engine Optimization is a term that you might be familiar with. As a Business Owner, it will be advantageous to you if you have at least basic understanding of how it can help your business.

Some Basic Checklist of SEOs you need to know includes

· Understand Basic SEO concept

· Verify your Website with Google Search Console

· Verify your Website with Bing Webmaster Tools

· Setup Google Analytics

Common Importance of Search Engine Optimization for a Small Business includes the following

· It helps your Business to become an Authority in your Industry

· It Promotes Small Businesses  for free

Popular SEO Tools includes

AHREFs ,Google Search Console ,SEMRush ,Moz Pro ,UberSuggest ,Answer the Public , Keyword Everywhere , and Screaming Frog.

If you are yet to make SEO an essential element of your marketing strategy , I will suggest you give it a favorable consideration. The return on investment is high.

Digital Business Analysts' services are in high demand in technology-oriented industries, including finance and professional services. You must make it a habit to keep up to date with digital trends

In this Digital age, it is becoming increasingly important to have a good understanding of the needs of customers and to provide appropriate recommendations on the various possible solutions.

If your level of curiosity as a Business Analyst is high and you have a strong propensity for continuous learning, this will be an advantage for you. It will increase your interest in knowing what is possible. Most of the time there is more to what we see and hear.

You will have to focus on outcomes of your recommendations to organizations and not just the output. Outcomes are better measurements of success. It helps you to keep tab on business indicators and measurements.

Today's innovative technologies are developing at a very fast pace.
To take full advantage of innovative technologies, you need to understand what customer needs, they can solve.

To be an Outstanding Digital Business Analyst in this highly competitive digital age you must be willing to develop relevant skills that will help you stand out. Some of the skills you will need to be successful include

Deep Knowledge of digital trends,

Risk assessment and Management

Logic and Critical Thinking skill

Very strong Analytical and observational skill

Adaptability

Strong Persuasive Communication Skill

And a keen eye for design.

This is clearly not an exhaustive list.

Artificial Intelligence has tremendously impacted both learning and teaching in the Educational Sector. AI is hugely supporting Educators in the areas of solving learning difficulties of students, Automatic test scoring, Automatic test generation and many more. AI is hugely helpful to Students in lots of important areas, there are numerous AI apps that Students are currently benefiting from in areas such as coursework recommendation, collaborative learning, explorative learning environment, Continuous assessment, Language Learning, etc.

We also need to be conscious of the fact that Students of today are tomorrow’s employees and employers that will need to work in a future where AI will be a huge reality. It will be helpful for students to be introduced early to the use of AI technology.

Let us be reminded that Education plays an important role in the growth of society. When people are well educated, they can make impactful contributions to the society in different categories.

Artificial Intelligence is playing an important role to address popular concern from Job seekers which centers on how do I find a job. AI Powered Technology will not just help you find a Job but can also help you get a job that is the right fit for you.

With the trend in technology, if you are a job seeker, you have to be conscious about the important role technology is now playing in the recruitment process. If the algorithm being used is at variance with the information you captured on your resume, you will not be considered.

You have to make conscious effort to be aware of Global trends in HR and Recruitment Services Industry. It will help you to be well informed about important and relevant information that is shaping the future of the  industry.

To maximally benefit from AI Powered Job search tools. You have a significant role to play. You just have to ensure your resume is always up to date and clearly reflects your work experience This will easily help AI algorithm to provide you with better matches.

Artificial intelligence is currently playing a huge role in strengthening and transforming lots of industries around the world. It facilitates quick decision making.

This episode is about how small businesses can benefits from the Power of Artificial Intelligence.

Running a business is demanding. If you are an entrepreneur or a small business owner you will benefit a lot by learning how Artificial intelligence can help you run your business more efficiently.

In today’s digital marketplace, you really don’t need to have deep tech skills to realize the potentials of high productivity boost and huge cost savings that deployment of Artificial Intelligence solutions will offer to you and your business.

AI has the potential to create new world of possibilities and opportunities for even the smallest organizations and also help them become more successful. It is a very Powerful Technology.

Digital Transformation is broad and there are different factors that will impact on degree of digitization

The impact of digital transformation on different businesses will vary but will often lead to benefits of digitization which includes: Reduced operating costs, Increased revenue, Enhanced customer satisfaction and much more

Digital transformation has been applied using Digital Technology to transform well Established Traditional Business Models that have been in existence for a very long time. A popular example is Uber. Uber is currently available in not less than 80 Countries around the World. It came up with a business model that resulted in reinvention of Taxi services in the Transportation Industry and this reinvention has huge Global impact in the Transportation Industry. Another Popular example is Netflix. Netflix actually started as a DVD by mail service but has now grown to be one of most popular video streaming services globally. Netflix introduced a business model that highly impacted movies in the entertainment industry. There are other notable success stories of companies that adopted digital transformation in other sectors.

As a Professional or Business Owner. You have to keep an eye on emerging innovations and digital trends that are currently shaping your industry and those that will have impact on your industry in the Future. This cannot be overstated.

What are the benefits of learning Cloud Computing? There are lots of benefit.

Reports from notable market research companies show favorable growth in Global Cloud Computing Market. This market growth can be attributed to factors such as Big Data consumption & digital transformation various industries, Increase in the Adoption of 5G, Artificial Intelligence, Internet of Things etc.

You can access the cloud from anywhere with any device you are using.

Cloud Computing is one important skill that will help you as an employee to stay relevant. It will improve your chances of making meaningful contribution to your organization’s business. If you can create out quality time to learn this skill, it will be hugely helpful to you.

Cloud computing models have become important parts of companies that are knowledgeable about the benefits it offers. Cloud computing can help businesses of all scales. It can enable you to improve flexibility in operational processes, streamline processes, maximize your efficiencies and so much more.

How will you rate your digital skills for everyday life.

Digital Technology is having strong impact on important areas of our everyday life and the speeds of noticeable changes are increasing.

We will be exploring some digital skills and tools that can help you improve efficient implementation of everyday task.

Irrespective of your core area of interest in digital skills, Having strong fundamental knowledge of skills that are highly relevant for everyday life will be helpful to you.

In this Digital age, Organizations are highly interested in user interactions with their  products or services  in order to identify patterns and  trends that will help them make  sound business decisions. This is one of the numerous benefits that Data Visualization provides. The increasing Significance of Data Visualization in this Digital Age makes it a very important skill to learn.

There are various ways you can  learn and improve digital skills. The importance of improving skills are hugely  beneficial to both Organizations and Individuals. In this episode we will explore the different options of effectively improving digital skills.

Improving digital skills mastery will help you stand out in an  increasingly competitive business world.