Midwest Mompreneurs
By @thekathrynelise
Midwest MompreneursJul 27, 2020
Mary Oyler - @freckledlambboutique / Outsourcing & Building a Team
Today's epsiode features Mary, owner of Freckled Lamb Boutique in Liberty, MO and mompreneur with many passions. Mary organically built her retail business by connecting with local women in her area online and learning as she went. As a mom and multi-passionate entrepreneur, she also has learned the ins and outs of growing a strong team that helps take on the bulk of her day-to-day operations for the business. Mary shares how she outsources almost 80% of her business tasks, so she can focus on the vision and strategy. Tune in for tips on building a retail business, how to pivot your brick-and-mortar business and what it takes to grow a team.
https://www.instagram.com/freckledlambboutique/
Mary Beth Mannino - @mb.mannino / Relieving Stress with Breathwork
Today's episode features Michigan-based mompreneur, Mary Beth (or MB) who is a stress and mental wellness coach. We dive into practices to relieve stress while also sharing strategies to switch from a fast-pace career in the corporate world to coaching. Mary Beth is filled with calming advice and easy tips to start taking care of your mental well-being, which is so important no matter what phase of motherhood or entrepreneurship you are in. You can find Mary Beth at: www.mbmannino.com
Alex Owens - @alexowenskc / Selling in a Saturated Market
Today's episode features Alex Ownes, a Kansas City realtor that is a "top producer" in the market with Malfer & Associates. We discuss how Alex built her real estate career and insight on what it really takes to get into the industry, as well as juggling motherhood and a demanding schedule, as well as tips to streamline your business to be the most efficient in creating a client experience and producing results. Listen in for fun tips on sales, standing out in a saturated market, and more! alexowens.reecenichols.com
Abby Eckel - @lifewithhuddyandharry / The REAL on Reels
Today's interview features Abby Eckel, a Kansas City based social media strategist by day and mom influencer by night - (@lifewithhuddyandharry). Abby grew her personal brand authentically primarily through TikTok and Instagram's Reels by sharing humorous, sometimes controversial and always relatable mom life content. We are breaking down how to create viral video content that grows your audience and tips to launching a new business as a mom. Not creating Reels? We walk through the best tips to get started. Abby recently launched her own social media consulting business, Moon Social Consulting, which helps businesses + bloggers build their own social media strategy for growth.
April Dion - @aprilcommunicates
Welcome to season two of Midwest Mompreneurs podcast! We are kicking off this season with April Dion of @aprilcommunicates. She is a media maven with a background in PR - working with major media networks like, BET and building her brand in Kansas City focused on fashion. We dive into how she broke into the industry while facing adversity, her experience and strategies on building a PR business and how she has opened up publicly to inspire women to chase after their dreams, along with sharing her experience with alopecia. This episode is inspirational and educational for entrepreneurs wanting media and PR advice, along with the motivation to chase after your dreams. Learn more at: aprilcommunicates.com, and DrivenToInspireU.com
Photo by: https://youaremorephoto.com/
Thoughts on having longevity in your business
Entering year seven as a full-time entrepreneur by sharing the things that have gotten me here and continue to drive me forward and the things I could have done better to focus on longevity.
2020 Reflections & 2021 Planning
Sharing my 2020 reflections and 2021 annual planning process!
Molly Buchanan - @crowninggloryblog
Today's interview features Molly of @crowninggloryblog, a Kansas City mama and blogger that focuses on building authentic connections in the community, leading with kindness and supporting local businesses. We dive into building a brand on social media, creating brand partnerships even with a smaller following (under 5K) and how she stays positive even after enduring many hurdles in her journey as a mompreneur.
Finding success in Brand Campaigns
Today's mini episode is all about how to plan and execute your next brand campaign! Now that you've landed a brand deal on social media, what are the best steps to take to ensure success!
Audrey Kuether - @ohsolovely_blog
Today's episode features Audrey Kuether of Oh So Lovely Blog, a Kansas City mom + creative design and home blogger. We dive into how Audrey built a successful blog and the strategies that have brought her consistent revenue including how to boost traffic to monetize, Pinterest tips, how adding printables have changed her platform, and much more.
Holiday Planning Tips + Strategies
Midwest Mompreneurs host, Kathryn Snellen is sharing her tips to start planning holiday promotions + marketing for your business or brand including ideas for small shop owners and influencers.
Creating Know, Like & Trust
Today's mini episode with our host, Kathryn Snellen, is all about creating know, like & trust with your audience in order to grow your business.
Emylee William - @emyleesays + @bossproject
Today's episode features Emylee Williams, a Midwest mompreneur that has built a 7-figure online marketing business, Boss Project + has followed her creative pursuits to create her own product line of handmade clay jewelry. Emylee is a Kansas City-based mom that went through an adoption journey while creating the business of her dreams that allows her flexibility and financial freedom to live the live that she always dreamt of. Tune in for tips on scaling a service-based business into an online platform, plus managing multipe different businesses including introducing products to the mix! Emylee shares how she continues to encourage other makers, creators and entrepreneurs to create the career that works best for them.
Chef Shanita McAfee-Bryant - @chefshanita
Today's episode features Chef Shanita or Shanita McAfee-Bryant, a mom and professional chef that has served the Kansas City area + national cities like LA, NYC and Chicago as a culinary extrodinare. Shanita has been featured on popular cooking TV shows and was the 2014 winner of "Cut Throat Kitchen". She has worked for high-profile restaurants and clients, but also has realized that her passion for cooking goes beyond that and has launched an initiatve in Kansas City with the "Fresh & Free Produce Box" project to bring healthy produce to parts of the city that are lacking access. Shanita shares her experiences building her career, while raising her babies and how she shares her cooking with her community, plus the struggles of being a Black woman in the kitchen in an industry that is not always diverse.
Nellie Sparkman - @nelliesparkman
Today's episode features Nellie Sparkman, a mom of two that balances a multitude of services under the "Nellie Sparkman" brand including wedding planning, custom stationary, website design, wellness, and much more! Nellie shares her experiences of building her event and wedding business and how she gradually added other services beyond event planning to add additional revenue, fulfill her creative passions and make it work as a mom that stays at home. Tune for tips on balancing revneue streams, launching services and building a cohesive brand that highlights a variety of experiences and reflects many passions.
How to find your Ideal Client
Today's mini episode is all about finding and understanding your ideal client. From evaluating your current clients and who makes sense for your brand to researching the "ideal client" that makes the most sense for your business!
Katie Mabry van Dieren - @troostmarketcollective + @strawberryswingkc
Today's episode is with Katie Mabry van Dieren, the Owner and Curator of one of the world's top indie craft fairs, The Strawberry Swing and the Co-Founder and Director of Arts & Programming of Troost Market Collective, a non-profit organization whose mission is to create equitable economic opportunity for creative entrepreneurs, inspiring future generations through innovative partnerships and programming. Katie is a champion for community and the maker movement. Her own maker business, Papillon Kate, leads one of Etsy's largest maker teams with over 800 local Etsy businesses. She is the owner and co-founder of Craft Show CEO.
Stephanie Parenza - @stephanieparenza
Today's episode features Stephanie Parenza, a Kansas City style influencer + bookkeeper for small businesses that turned her influence into a business where she offers education around empowering women to manage their business financials and grow an authentic community. Today, we are diving into Stephanie's journey as a full-time business owner, mama and how she uses systems to do it all.
Productivity Hacks for Mompreneurs
Feeling overwhelmed? Let's chat about easy and effective productivity hacks to schedule your week and get more done while balancing a business and raising babies.
Real ways to support women right now
In light of the recent #blackandwhitechallenge to "support women", I am sharing real and tangible ways to be a better advocate for ALL women right now.
Taylor Nosakhere - @withyouwellnesskc
Today's episode features Taylor Nosakhere of With You Wellness, a Kansas City based doula and wellness expert. We are diving into how Taylor pivoted her business once she became a mother to help serve other moms in the Labor & Delivery process. Plus, she is sharing tips on how to start a business from scratch and what new moms should do to be more aware and prepared.
Dax McLoughlin - @luxurybrowskc
Today's episode features Dax McLoughlin of Luxury Brow KC. She is a mompreneur that is originally from Panama, but has built her brow business in Kansas City. We are diving into how Dax realized she wanted to take her full-service medspa and downsize to be a one-woman operation and ultimately how streamlining her business led to more freedom to be a "mompreneur" and also increased her profits.
MINI EPISODE: why we have to embrace being uncomfortable
Today's Mini Episode, Kathryn Snellen is sharing her thoughts on being uncomfortable in the current climate and why we have to embrace it.
Krista Thompson - @wishwash_laundry
Today's episode featuring Krista Thompson, founder of WishWash Laundry is one that will make you think about how it's possible to create a business by thinking about the things you do NOT enjoy. For her, that was laundry. And now, Krista has created a profitable business that serves mothers - and many other customers - that also do not have the time or desire to do their laundry. We dive into how to create a service-based business from the ground up, the areas you should focus on outsourcing, why having legal support is necessary, and much more.
Angel Elo - @helloangelrose
Today's episode features Angel Elo of Hello Angel Rose and we are discussing how vulnerability is your super power AND why love sees color. This conversation dives into how Angel built her business as an influencer, content creator and now business coach to sharing her personal journey as a Black mother that was adopted and how she is raising her children to understand that love sees color.
MINI EPISIODE: brand partnerships & monetizing
Sharing some insight on how to monetize your brand on social media before you have a large following.
Sarah Juenemann - @grazingkc
Sarah of Grazing KC shares how she went from a stay-at-home mom with a newborn to coming up with the creative idea to launch a charcuterie business on Instagram! From getting creative with cheese at-home to offering Graze boards for KC's top events and more -- Sarah is sharing how to turn a creative idea into a business and tips to utilize Instagram.
Kristin Jones - @kristinjonsey
Today's episode highlights Michigan content creator, Kristin Jones, a full-time influencer and mom that has built an authentic brand and ongoing partnerships. We dive into what it's been like pivoting her blogging brand as a new mom and navigating her business, as she stays at home.
MINI EPISODE: How to deal with Copycats
Today's MINI Episode is all about how to deal when you realize someone is copying or mimicing your work or business. I am sharing my personal experiences with this and how to rise about those that are mimicing the work you proudly create.
Kiffany Bosserman - @cottontale_kc
Today's episode featues an interview with Kiffany Bosserman, Kansas City "mompreneur" that has built multiple businesses including Cottontale KC - organic cotton candy and After Party Sweet Shop, all by utilizing networking on LinkedIn. Tune in for social media networking strategies to help build and grow your business with LinkedIn. In addition to LinkedIn strategies, we discuss other marketing tactics & tips including ways for influencers and brands to better partner together.
Cassie Taylor - @extraontop
Cassie Taylor of Extra on Top is a self-taught photographer, creative marketer & producer of "all the things." From touring the world as a bass player to becoming a mom and creating a freelance career that gave her the flexibility to carve her own path, Cassie dives into how she created her business and the hard pivots she has made along the way. One theme of this episode is COLLABORATION. Cassie shares how she teams up with other creatives to help make her big ideas a reality.
MINI EPISODE: Scaling, Outsourcing & Growing a Team
In today's mini episode, I am sharing my thoughts, tips and experiences in scaling, outsourcing and growing a team.
Amanda Fisher, DPT - @empower.your.pelvis
Amanda Fisher, DPT of Empower Your Pelvis is a pelvic floor physical therapist and a "Midwest Mompreneur" on a mission to share the realities of pelvic health and the problems that many moms experience including her personal journey as a three-time C-section mama and woman that once struggle with peeing her pants. In this episode, Amanda keeps it REAL and shares everything from pelvic floor health tips to how she built her service-based business and turned it into a brand that women across the world connect with. Curious about launching a course or coaching offerings? Want advice on keeping it real on social media? Amanda shares hands-on advice on how she created new offerings including courses & memberships for her business.
MINI EPISODE: How to Respond to 'Can I Pick Your Brain' Inquiries
Let's be honest, no one wants to receive the dreaded DM that asks if someone can "pick your brain." As a "mompreneur", time is valuable and there are strategies that I have implemented to respond professionally to inquiries that essentially are asking for free advice. Listen in for my tips and advice to those that have asked or plan to ask the question, "can I pick your brain?"
Madison Sanders - @madireidsanders
Madison Sanders is the owner of Madison Sanders Events in Kansas City and is an entrepreneur at heart. As a mom of two boys under the age of two, Madison is sharing the shifts she has made in her business to integrate multiple revenue streams to support her family, while being present and sharing her authentic journey in exploring safer beauty. In this episode, we cover everything from launching a service-based business to exploring networking marketing, tips for planning a maternity leave as a "mompreneur" and so much more.
Ways to Pivot Your Business during a Crisis
Let's chat about pivots...I am sharing examples of how I pivoted my business and a few examples of successful client pivots during this time.
MINI EPISODE: The Power of Consistency
It took a new self-care practice that I've been consistent with to realize the power of consistency for our businesses. Whether you are trying to grow your brand or try something new, you must be consistent and show up everyday in order to grow.
How COVID-19 has changed my perspective as a "Mompreneur"
Sharing insight on my experience with COVID-19 and how it's changed my perspective on how I run my business and my role as a mom.
My 'Midwest Mompreneur' Journey | how I started my marketing business
The backstory on how I started my company, KES Studio and my journey of navigating motherhood and being a business owner.
Welcome to Midwest Mompreneurs podcast | what you can expect & learn
Episode 01 - Welcome to Midwest Mompreneurs Podcast - a podcast and community designed for women navigating the journey of building a business, while raising babies. You can do both.