Mighty Underdogs Podcast

A conversation with podcast guests, Evan Weber and Steffani Traskos, principals of Nakee Butter, manufacturer of Nakee Butter, a “spread with  benefits” for high performing humans. Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and diverse small business advocate.

We discuss:

• Evolution of Nakee Butter from product for friends to broader market of “high performing humans”
• Developing a new product category that is not a protein bar and not a frosting, but a healthy, portable food for high performing humans on the go
• The importance of taking a risk, trying and doing; overcoming inaction
• Benefits of participating in learning environments such as Goldman Sachs 10,000 Small Businesses and Mighty Underdogs CEO Roundtables; avoid getting lost and having your business be stagnant
• The value of being vulnerable and transparent with peer small business owners to open yourself up to learning opportunities and not defining yourself by the numbers of your business
• The importance of being able to explain what your business is and what it does

Readings and Resources:

Guest: Lynn Drake, President, Compass Commercial LLC

A conversation with podcast guest, Lynn Drake, President, Compass Commercial LLC, an commercial real estate agency representing tenants and buyers. Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and diverse small business advocate.

We discuss:

• Overcoming small business barriers to growth
• Attracting clients by differentiating service offerings
• Writing and publishing books to educate clients about complex issues
• Benefits of participating in a Mighty Underdogs CEO Roundtable
• Delegation and project management software as key elements to growing a business
• Revisiting and revising initial business assumptions to enable new growth
• Closely monitoring website analytics to identify opportunities
• Using the right professional for decision-making and saving money on transactions with long term implications

Readings and Resources:

A conversation with Donna Hover-Ojeda, Co-Founder, Mighty Underdogs Company and Molly O’Meara, Outreach and Alumni Director, Goldman Sachs 10K Small Businesses. Co-hosts are: Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!” and Armando Ojeda, advocate for diverse small businesses..

We discuss:

• The profile of a Mighty Underdog company: in-business, poised to grow to the Million $ milestone
• Stories and experiences of Mighty Underdogs founding members and how these influence the way Mighty Underdogs serves small business owners
• Closing gaps in business knowledge to enable small business owners to succeed
• Use of on-demand Mighty Underdogs tools and resources to accelerate overcoming the barriers to growth
• Importance of the small business community in learning from peers and securing support and collaboration
• Curated content through Mighty Underdogs website

Readings and Resources:

A conversation with podcast guest, Donna Hover-Ojeda, Mighty Underdogs co-founder, Growth Strategist and entrepreneur, Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and small business advocate.

We discuss:

• The role of a Growth Strategist in helping small businesses grow
• The concept of “scaling” (growing) a business
• Expanding idea of growth beyond just increasing sales and top line revenue
• Barriers that small business owners encounter as their business grows
• Delegation and asking for help as key barriers to growing a business
• Revisiting and revising initial business assumptions to enable new growth
• Developing repeatable processes to optimize work
• Examining the amount of time is focused on work as a factor of profitability
• Look at ways of achieving more by doing less

Readings and Resources:

A conversation with Anna Darian, Storytelling Coach and Community Builder and Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

We discuss:

• Storytelling as a way of connecting with others
• Storytelling in the context of branding and marketing
• Storytelling for leaders to engage others
• The conundrum of selling and marketing
• FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
• 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
• Marketing success by aligning marketing efforts with buying cycle
• The premium value of using niche marketing
• Content Business Development to open doors and engage prospects without selling

Readings and Resources:

A conversation with Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

They discuss:

• The conundrum of selling and marketing
• FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
• 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
• Marketing success by aligning marketing efforts with buying cycle
• The premium value of using niche marketing
• Content Business Development to open doors and engage prospects without selling

Readings and Resources: