Mighty Underdogs Podcast

A conversation with Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities. They discuss: The conundrum of selling and marketing FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing Marketing success by aligning marketing efforts with buying cycle The premium value of using niche marketing Content Business Development to open doors and engage prospects without selling Readings and Resources: Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%! Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\  Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/ Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Mighty Underdog founders Donna Hover, Armando Ojeda, Luisa Recchia, Marc Trail and Tom Nixon discuss the concept of "mighty underdogs" — the small business entrepreneurs who get overlooked and underserved. Past the startup phase, but not yet capitalized, mighty underdogs are the drivers or our economy, and this podcast aims to provide resources, roadmaps, direction and advice for small business owners looking to grow their budding enterprises. Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US