Contagious Narrative
By Mike Troiano
Thoughts from NFT_NYC Show: Competition, Community & Culture
Spent the week in NY at the big NFT show, here are my big takeaways.
What does it mean to "tell the story" of your Web3 project?
What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board? And what exactly, is the vessel for such a story, once you have it?
Apes are one thing... Should you launch a REAL crypto project with a "story?"
What’s different about building brands in Web3?
Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understand them, and put them to work for you.
START HERE: Why "Contagious Narrative?"
I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here.
For more on how I got here and where I plan to go, give this a listen.
Show Links:
Headless Brands, by Bryan Lehrer Toby Shorin, Sam Hart, Laura Lotti