Boston VC and marketing guru Mike Troiano answers your questions about brand building, marketing, startup management, VC and whatever else in a quick, 5 minute snack. Record your questions on Anchor, or just use the hashtag #AskTrap on Twitter.
Whether you call the them Business Development Reps, Sales Development Reps, Inside Sales Reps, etc... Should the team responsible for outbound demand gen live in the marketing or the sales organization?
Jason from Boston asks, "How do corporate level execs prefer to be approached by young talent seeking opportunity? Are they flattered or annoyed? Do they prefer straight to the point requests, or being asked for advice?"
“How much time should people spend on branding in earliest stages of startups? Feel like a lot of people focus on locking down domains, handles, names, logos - before product is made or proven. I’ve made this mistake too. When do you invest that time/effort?” Well, that depends on what you mean by “branding...”
Boston entrepreneur Dan Sullivan asks, "What's a generally good marketing tactic startups fail at when they do it too early? Conversely, what's a tactic that works early on, but doesn't as you start to scale?"
Having spent most of my life as an ad guy or entrepreneur, I switched over to the dark side about 2 years ago to become a General Partner in G20 Ventures. Fellow recovering operator and VC Gayatri Sarkar asked what I've learned that I wish I knew then, and the answer may surprise you.
Alex Cook (@aacook) asks: "I'm working on a bootstrapped startup https://nanagram.co . We help people send printed photos in the mail by text message or email, mostly to grandparents. I'm being pursued by one of the social media giants, claiming they own the word "gram." I'm at a crossroads. On one hand, I like the name as it pays homage to "telegrams" which were also sent in the mail like our photos and "gram" is a nickname for grandmother. On the other, I don't have resources to fight a long legal battle. So now onto my question… If you were me, would you fight trademark dispute, or cave and change the name, putting energy elsewhere? FWIW, the US Trademark Office was on my side when they reached out to me a couple weeks ago."
Colin Greenhalgh (@3Greensie3) asks, "I’m trying to create brand awareness for a new business in Boston. Do you have a rule of thumb for # of tweets, posts, content creation, etc over the course of a week, month & year when marketing out of the gate? #ineedhelp #AskTrap"
I'm starting a new pod, just a simple, 5-10 minute snack each week, answering a question about brands, marketing, entrepreneurship, startup management or Venture Capital. Record your question on Anchor xx it just use the hashtag #AskTrap on Twitter.