#AskTrap

#AskTrap

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By Michael Troiano
Boston VC and marketing guru Mike Troiano answers your questions about brand building, marketing, startup management, VC and whatever else in a quick, 5 minute snack. Record your questions on Anchor, or just use the hashtag #AskTrap on Twitter.
More places to listen

More places to listen

Should BDRs live in Sales, or Marketing?
Whether you call the them Business Development Reps, Sales Development Reps, Inside Sales Reps, etc... Should the team responsible for outbound demand gen live in the marketing or the sales organization? 
04:04
May 7, 2019
What's the best way to cold call an executive?
Jason from Boston asks, "How do corporate level execs prefer to be approached by young talent seeking opportunity? Are they flattered or annoyed? Do they prefer straight to the point requests, or being asked for advice?"
04:18
March 25, 2019
What's the difference between a VP of Marketing and a CMO?
An anonymous listener asks, "What's the difference between a VP of Marketing and a CMO?" I get asked this a lot... the answer is important, and it's really one of orientation.
02:14
March 20, 2019
Should VCs care about startup brand building from the start?
Giuseppe Marzio asks, "Should VCs care whether their portfolio companies work on building a strong brand from the start?" I think so, and this one certainly does.
04:31
March 15, 2019
How do you measure the ROI of inbound leads?
Dave Melville of Bowdoin Group asks, "How do you measure marketing ROI outside of inbound leads?"
05:51
March 13, 2019
What’s the buzziest buzzword in marketing these days?
Jon Gilman (@jongilman) asks:  "What’s the buzziest buzzword tossed around the marketing world these days that you’d like to eradicate from the english language?"
04:21
March 11, 2019
What are the best branding hacks in the DTC space?
Fellow VC Kirsten Barnett asks, “What are the most creative and effective branding hacks you’ve seen in the DTC product space?”
05:33
March 8, 2019
When should startups invest in branding?
“How much time should people spend on branding in earliest stages of startups? Feel like a lot of people focus on locking down domains, handles, names, logos - before product is made or proven. I’ve made this mistake too. When do you invest that time/effort?” Well, that depends on what you mean by “branding...”
03:48
March 6, 2019
What marketing tactic do startups waste money on?
Boston entrepreneur Dan Sullivan asks, "What's a generally good marketing tactic startups fail at when they do it too early? Conversely, what's a tactic that works early on, but doesn't as you start to scale?"
05:13
March 4, 2019
What have you learned as a VC you wish you’d known as an operator?
Having spent most of my life as an ad guy or entrepreneur, I switched over to the dark side about 2 years ago to become a General Partner in G20 Ventures. Fellow recovering operator and VC Gayatri Sarkar asked what I've learned that I wish I knew then, and the answer may surprise you.
04:04
March 1, 2019
Is it worth fighting a trademark dispute with a giant?
Alex Cook (@aacook) asks: "I'm working on a bootstrapped startup https://nanagram.co . We help people send printed photos in the mail by text message or email, mostly to grandparents. I'm being pursued by one of the social media giants, claiming they own the word "gram." I'm at a crossroads. On one hand, I like the name as it pays homage to "telegrams" which were also sent in the mail like our photos and "gram" is a nickname for grandmother. On the other, I don't have resources to fight a long legal battle. So now onto my question… If you were me, would you fight trademark dispute, or cave and change the name, putting energy elsewhere? FWIW, the US Trademark Office was on my side when they reached out to me a couple weeks ago."
03:56
February 28, 2019
What has cooking taught you about business?
Today's question comes from Jon Gilman (@jongilman) "I’ve noticed your love of cooking. What is it that you love about cooking and what, if anything, has cooking taught you about business?"
05:59
February 27, 2019
How do I build brand awareness?
Colin Greenhalgh (@3Greensie3) asks, "I’m trying to create brand awareness for a new business in Boston. Do you have a rule of thumb for # of tweets, posts, content creation, etc over the course of a week, month & year when marketing out of the gate?  #ineedhelp #AskTrap"
04:12
February 26, 2019
COMING SOON: Startup question? #AskTrap.
I'm starting a new pod, just a simple, 5-10 minute snack each week, answering a question about brands, marketing, entrepreneurship, startup management or Venture Capital. Record your question on Anchor xx it just use the hashtag #AskTrap on Twitter.
01:01
February 25, 2019
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