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Mind Meld PR Breaking News

Mind Meld PR Breaking News

By Jonathon Narvey

Conversations with fellow PR agency wonks, news reporters, tech leaders and other experts about how to get media coverage.
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Mind Meld PR #17 - Leadership and crisis PR

Mind Meld PR Breaking NewsOct 21, 2020

00:00
31:48
Mind Meld PR 27. Elon Musk buys Twitter. Now what?
Apr 25, 202229:17
Mind Meld PR #24 - Marketing automation

Mind Meld PR #24 - Marketing automation

Public relations is a force multiplier for your marketing. So... how's that marketing going? We go into how to use marketing automation to streamline your process of bringing in new customers and up-selling your existing ones.  

Mind Meld PR Founder Jonathon Narvey talks with Mr. Marketology Jeff Beale  

https://twitter.com/mrmarketology 

This podcast is produced by Mind Meld PR  

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Mar 01, 202127:58
Mind Meld PR #23 - Media bubbles

Mind Meld PR #23 - Media bubbles

Thanks to algorithms in your social media feed and Google's personalized results, your media is selected for you. It was not always thus. 

At one time, it was customary to seek out a more varied media diet - and it wasn't so hard to go outside your media bubble.  

Mind Meld PR Founder Jonathon Narvey talks to the host of Digital Marketing Masters Matt Rouse about why we're stuck in these media bubbles and how to get out of them.  

This podcast is produced by Mind Meld PR  

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Feb 09, 202154:57
Breaking News #22 - Stripped down marketing messaging

Breaking News #22 - Stripped down marketing messaging

The Penthouse Night Club is a strip club and cultural mecca in the heart of urban Vancouver. For years, its curious, quirky and funny marquee billboard messages have drawn in crowds, along with plenty of media attention.  

Do you struggle to come up with the right words for headlines, subject lines, sub-headers and social media messaging, in 140 characters or less? Take a lesson from an expert who has to strip down his message to the essentials in a 40-character physical billboard.   

Mind Meld PR Founder Jonathon Narvey talks with Penthouse Night Club marketer Benjamin Jackson.  

This podcast is produced by Mind Meld PR  

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CBC News mentioned in the interview: Infamous Vancouver strip club's mouthy marquee the talk of the town 

https://www.cbc.ca/news/canada/british-columbia/vancouver-penthouse-nightclub-marquee-1.5875857 

The Marquee Boys on Instagram 

https://www.instagram.com/themarqueeboys/ 

Penthouse Night Club on Instagram 

https://www.instagram.com/explore/locations/547030002471163/the-penthouse-nightclub/

Feb 01, 202133:56
Mind Meld PR Breaking News #21 - Why don't people trust the news?
Jan 28, 202158:27
Mind Meld PR #20 - Crisis PR. What's up with WhatsApp?
Jan 22, 202123:27
Mind Meld PR #19 - How to make tech make sense
Jan 22, 202116:08
Mind Meld PR #18 - What to do when a PR campaign fails
Jan 03, 202127:22
Mind Meld PR #17 - Leadership and crisis PR

Mind Meld PR #17 - Leadership and crisis PR

Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive' workforces. Facebook deals with employees who want to censor political speech. Spotify staffers who want to control the content of Joe Rogan after he just signed a $100 million deal. In Vancouver, Hootsuite just cancelled a big contract with ICE after workers made their views known. Are these 'own goals' on the business side? And what's the PR strategy for dealing with this kind of situation?   Mind Meld PR Founder Jonathon Narvey talks with Breakthrough Communications Founder Paul Sullivan. Paul's 30 years of media experience gives him keen insights into how effectively position clients to stand out in the marketplace and manage delicate issues with diplomacy and tact.  

News we reference on this episode  

Staff revolt causes Hootsuite to cancel deal with ICE 

https://vancouversun.com/news/staff-revolt-causes-hootsuite-to-cancel-deal-with-ice 

For years, Mark Zuckerberg has faced criticism that Facebook is bad for democracy. 

https://www.theverge.com/21444203/facebook-leaked-audio-zuckerberg-trump-pandemic-blm 

Spotify’s dilemma: Censor Joe Rogan or call his podcast free speech? 

https://nationalpost.com/entertainment/spotifys-dilemma-censor-joe-rogan-or-call-his-podcast-free-speech 

This podcast is produced by Mind Meld PR  

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Oct 21, 202031:48
Mind Meld PR #16 - Fake news is real. Real news is fake

Mind Meld PR #16 - Fake news is real. Real news is fake

As PR professionals, our role is to get a win-win, where we share true things with a reporter who reports true things that people need to know. Unfortunately... the media doesn't always play by the rules. Which is to say...  Fake news! It's real. Sorry to break it to you. 

From burying the lede to headlines that are intended to misinform, to arranging facts to fit a narrative... it's not your fault that your sense-making apparatus is broken. We're going to show you some examples of how the magic trick is done.  

Mind Meld PR Founder Jonathon Narvey talks with our agency's Content Specialist Shani Kotecha.  

This podcast is produced by Mind Meld PR 

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Oct 21, 202025:43
Mind Meld PR #15 - How to build a relationship with a reporter

Mind Meld PR #15 - How to build a relationship with a reporter

Some think public relations is ALL about relationships. If you can schmooze with the right reporters, you can get guaranteed coverage for your clients. That's not quite true -- but hey, a good relationship with a reporter doesn't hurt! So, how do you cultivate that relationship?  Mind Meld PR Founder Jonathon Narvey talks with BetaKit's Editor-in-Chief, Douglas Soltys. BetaKit covers tech news, trends and innovation across Canada. Full Disclosure: Jonathon doesn't just pitch BetaKit on a regular basis. He used to work for them, back when he was BetaKit's Senior Editor on the West Coast (before making the switch to PR). So, Jonathon and Douglas kind of go way back.  

This podcast is produced by Mind Meld PR 

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BONUS NOTE: BetaKit has recently launched a Patreon campaign (which is alluded to at the end of this recording). BetaKit is creating independent Canadian tech & startup journalism. If you would like to support them (and you should), you can contribute to their campaign here:  

https://www.patreon.com/betakit 

This podcast is produced by Mind Meld PR  

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Oct 21, 202048:53
Mind Meld PR #14 - How to turn a tech founder into a thought leader

Mind Meld PR #14 - How to turn a tech founder into a thought leader

The founders of innovative tech companies are more than business leaders. Today, they're often thought leaders. Not mere armchair philosophers -- the best thought leaders change national and even global conversations -- and their big ideas can also propel their own companies to the forefront.   Mind Meld PR Founder Jonathon Narvey talks with Silicon Valley marketing executive Sonya Pelia about how to make thought leadership happen -- and the results it can bring to a forward-thinking company's bottom line.  

This podcast is produced by Mind Meld PR  

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Oct 21, 202033:30
Mind Meld PR #13 - How to change how you communicate

Mind Meld PR #13 - How to change how you communicate

Something isn't working. You know that much. Whether it's communicating with customers, or internally (or both) you need to change. Well, you're in luck. Check out this chat between Mind Meld PR Founder Jonathon Narvey and Change and Transformation Strategist Melissa Breker.  

This podcast is produced by Mind Meld PR  

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Oct 21, 202035:29
Mind Meld PR #12 - How to get reporters to tell your story, Part. 2

Mind Meld PR #12 - How to get reporters to tell your story, Part. 2

You write a press release, send it out and... nothing? Well, listen to what reporters really want from you. Mind Meld PR Founder Jonathon Narvey chats with BIV Tech Reporter Tyler Orton. 

Check out "How to get reporters to tell your story, Part 1" 

https://youtu.be/WS9spCck1vs 

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Oct 21, 202043:34
Mind Meld PR #11 - How to talk to anyone about anything

Mind Meld PR #11 - How to talk to anyone about anything

To work in PR, marketing and related fields, it helps to be a good communicator. Here, a couple of smooth talkers come together to give tips about talking smoothly. Mind Meld PR Founder Jonathon Narvey chats with Vancouver Tech Journal Founder William Johnson.  

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Oct 21, 202057:53
Mind Meld PR #10 - Digital marketing strategies that actually work

Mind Meld PR #10 - Digital marketing strategies that actually work

How can you use digital marketing in 2020? Mostly, like 2019. Less so, 2015. Some thoughts on setting goals, blue-ocean thinking, adapting on the fly and tracking results. Mind Meld PR Founder Jonathon Narvey talks with Digital Media Academy Director of Marketing & Technology Kemp Edmonds.  

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Oct 21, 202044:21
Mind Meld PR #9 - How to do business development like a boss!

Mind Meld PR #9 - How to do business development like a boss!

Sort of a Part 2 to our focus on PR and strategic selling in our last video. Here's a primer on business development for tech-focused firms. Mind Meld PR Founder Jonathon Narvey and biz dev start Cecilia Lu talk about strategic selling. 

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Oct 21, 202025:22
Mind Meld PR #8 - Sales & PR. Selling isn't telling

Mind Meld PR #8 - Sales & PR. Selling isn't telling

You got some great media coverage. Fantastic. But, how do you leverage that advantage? Mind Meld PR Founder Jonathon Narvey and Heidi Hamilton from Priority Solutions talk about strategic selling.  

This podcast is produced by Mind Meld PR 

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Oct 20, 202033:03
Mind Meld PR #7 - How to get reporters to tell your story

Mind Meld PR #7 - How to get reporters to tell your story

Do our PR strategies and tactics actually work? Yes! But... it's not like building widgets in a factory. You can't always use the same tactics for every situation. We got a big-time news editor to talk about what works... when pitching his editorial team. 

Mind Meld PR Founder Jonathon Narvey interviews Daily Hive Editor-in-Chief Farhan Mohamed. 

This podcast is produced by Mind Meld PR 

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Oct 20, 202039:58
Mind Meld PR #6 - What do reporters actually want?

Mind Meld PR #6 - What do reporters actually want?

Want to successfully pitch reporters? Then think like a reporter. Start with the 5 Ws. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff talk about what works in media relations. 

This podcast is produced by Mind Meld PR 

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Podcast 

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Oct 20, 202029:43
Mind Meld PR #5 - How do you get into public relations?

Mind Meld PR #5 - How do you get into public relations?

How exactly does one get into the business of PR? Well, are you a dynamite communicator? Do you think? Drink? Smoke? Then you might have what it takes. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff talk about their meandering career trajectories.  

This podcast is produced by Mind Meld PR  Inc.   

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Oct 20, 202031:26
Mind Meld PR #4 - How to be a thought leader

Mind Meld PR #4 - How to be a thought leader

"Thought leader" - wait, what is that? How do you get to be one? Everyone has ideas -- but to be a thought leader, you need to be a genuine original. That's the hard part. Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff chat about it.   

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Oct 20, 202018:37
Mind Meld PR #3 - Pitching reporters in a pandemic

Mind Meld PR #3 - Pitching reporters in a pandemic

The COVID-19 pandemic is THE story of 2020. So, does it make sense to try to newsjack it? Or are reporters getting jaded about those kinds of pitches? Brought to you by Mind Meld PR Founder Jonathon Narvey and Senior Writer Lyle Neff.  This podcast is produced by Mind Meld PR  Inc. https://www.mindmeldpr.com/ 

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Oct 20, 202013:27
Mind Meld PR #2 - What is Reactive PR?
Oct 20, 202012:43
Mind Meld PR #1 - What goes into a PR campaign?

Mind Meld PR #1 - What goes into a PR campaign?

Your company just got some good news -- and now you want to share it with the world. So, um, what do you do? A proactive PR campaign for media coverage pretty much has 3 parts: storytelling, media targeting and outreach. Here's how to do it. Brought to you by Mind Meld PR Founder Jonathon Narvey.

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Oct 20, 202018:44