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Minds On B2B

Minds On B2B

By Dan Harris
Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
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Episode 26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi
ABOUT THIS EPISODE: In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect Foundation, share their stories. They provide insight into how the foundation is benefiting recipients and explain how you can apply for a grant, donate, or contribute to the cause. BIOS: Pam Pulizzi Pam is the co-founder and executive director for The Orange Effect Foundation. Her background originates as a social worker, and she is raising a son with autism, so the opportunity to start and direct this non-profit is a dream come true. She has been a critical leader in the OEF, the OEF Golf for Autism, and a champion for many other non-profit organizations. Joe Pulizzi Joe is co-founder and board member for The Orange Effect Foundation. His primary focus is actively fundraising for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Learn more: http://theorangeeffect.org/ Donate online today: via Paypal Donate by Check: Make check payable to The Orange Effect Foundation. Send it to: The Orange Effect Foundation 17040 Amber Drive, Cleveland, OH 44111 Email: info@theorangeeffect.org
17:58
August 23, 2019
Episode 25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke
ABOUT THIS EPISODE: In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response rates.  BIO: Stu Heinecke is a Wall Street Journal cartoonist, award-winning marketer, international best-selling author of How To Get A Meeting with Anyone - Available today. A new book titled Get The Meeting - Available in October 2019. You can pre-order that book today. Stu believes in creative, innovative, and imaginative approaches that producing unfair advantages for B2B sales teams using Contact Marketing.  Connect on LinkedIn linkedin.com/in/stuheinecke Follow on Twitter: https://twitter.com/byStuHeinecke Visit the website: cartoonlink.com  E-mail: stuheinecke@gmail.com
32:17
August 22, 2019
Episode 24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai
ABOUT THIS EPISODE: In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this challenge, and everyone will want to hear about it. If you're in sales and marketing, interested in exceeding your sales goals, this is a must-listen episode. Take a listen, and then share with your peers. You won't be sorry.  BIO: Ilan is the co-founder and CEO of Exceed.ai.  He is an accomplished product leader with proven successes in driving product, user experience, strategy, and execution. His passion is building products that users and enterprises love, such as Webex and others. With deep expertise in mobile, web, & application software & SaaS products, I have built an 18-year career in general management, product management for leading global technology companies including, Cisco, WebEx, Comeet and others.  Connect on LinkedIn: linkedin.com/in/ilankasan Follow on Twitter: ilankasan Visit the website: https://exceed.ai/
25:34
August 21, 2019
Episode 23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell
ABOUT THIS EPISODE: In this episode, Alison Shurell, the global market leader for Oracle's Health Science team, describes her systematic approach to the first thirty days in a leadership position.  BIO: Business-to-business (B2B) software executive with a 20-year record of excellence leading marketing efforts to increase and sustain revenue contribution. Demonstrated success in launching new brands and new markets on a global level through rigorous market analysis, message development, go-to-market strategy, sales training, and effective marketing. Charismatic, energetic and sincere, able to motivate and lead both direct and cross-functional teams and build strong and lasting relationships with analysts, media, and the market. Connect on LinkedIn: https://www.linkedin.com/in/alisonshurell/
24:05
August 21, 2019
Episode 22: Getting Tradeshow Results Starts With People Preparation and Process
ABOUT THIS EPISODE: In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and sharing Ideas and insights event and marketing managers can apply immediately.   BIO: Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience. Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/ Visit the Exibitpro Website: https://www.exhibitpro.net/ Email Greg: glindsey@exhibitpro.net Prefer calling: 614-885-9541
17:25
August 6, 2019
Episode 21: How to Build and Manage Purpose-Driven Tradeshow Events
ABOUT THIS EPISODE:  In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and answer before they invest in a tradeshow as a strategic and tactical initiative.    BIO:  Greg Lindsey is the vice president for New Albany-based Exhibitpro. He is nationally recognized as a leader in face-to-face marketing and trade show and event strategy. Greg has built his reputation as an industry leader in tradeshow marketing and client engagement. Greg has been asked by numerous clients to work with their on-site teams to maximize attendee engagement at corporate events and tradeshows, and has published articles to share his expertise. He can often be found on-site at our client’s tradeshows, offering consultation and making last-minute adjustments to maximize the experience. Connect on LinkedIn: https://www.linkedin.com/in/greglindseyna/ Visit the Exibitpro Website: https://www.exhibitpro.net/ Email Greg: glindsey@exhibitpro.net Prefer calling: 614-885-9541
26:32
August 2, 2019
Episode 20: How The Content Marketing Institute Got Its Start - On A Napkin
BIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy. Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns.  Connect on LinkedIn: https://www.linkedin.com/in/joepulizzi/ Catch Up On  Twitter:  @JoePulizzi Visit and Donate To The: Orange Effect Foundation
24:11
July 29, 2019
Episode 19: Busting Five Myths About the Sales People
ABOUT THIS EPISODE:  In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about sales people. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and the profession of sales. BIO: Alan Minton, Vice President of Sales at Pacejet is a 25+ year veteran in B2B sales and marketing creating and executing corporate strategy, as well as, sales and marketing programs that deliver consistent profitable growth and shareholder value. With significant expertise in developing and leading successful business development and account management teams. Alan is, successful at creating marketing campaigns that grow revenue, increase brand value and strengthen customer relationships. Requested public speaker, conference presenter and industry commentator. Career combines executive leadership of a federal agency, international expansion of a marketing communications firm, entrepreneurial growth of a technology company and strategic guidance of an IT consulting firm. CONNECT: Contact via Email: alan.minton@pacejet.com  Connect on LinkedIn: https://www.linkedin.com/in/alanminton/ Read Alan’s Article: https://www.linkedin.com/pulse/myth-salesman-alan-minton/ Visit PaceJet: https://www.pacejet.com/
20:10
July 29, 2019
Episode 18: How To Achieve User-Centered Product Design and Marketing With Charlotte O'Neal
In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing.  Charlotte guides us, and describes the importance of user stories and why involving customers in your process consistently delivers better results. With a diverse background and years of experience, Charlotte will share with us, the importance of engaging and getting your customer involved. After listening to this episode, you'll understand when a customer is involved, they are much more invested in the outcome and much more likely to buy your product or solutions, remain a customer and become loyal to your brand.   BIO: Driving growth through a focus on the voice of the customer and agile, user-centered product design, marketing, and sales tools. I’ve learned how to drive growth. I know a model that works, no matter the industry. Even in an economic slow down. I was taught early on to think from the customer perspective. I’ve been applying this philosophy throughout my career to drive results in a number of industries. I’ve leveraged, created, mastered, and shared a number of tools for growth. Learn more about them at www.GrowByVOC.com. Specialties: • Strong advocate for leading from the customer perspective. • Data-driven, continual improvement mindset, always focused on improving the customer experience. • Research and user-centered product design, marketing strategies and sales tools. • Strategic writer and visual director with the ability to simplify complexities to create engaging stories. • Go-to-market strategist and execution lead, with expertise in all launch phases.  Connect on Linkedin: https://www.linkedin.com/in/charlotteoneal/ Visit the website: https://www.growbyvoc.com/
33:56
July 21, 2019
Episode 17: How to Become a Growth Multiplier in Sales with WINS
ABOUT THIS EPISODE: In this episode, James Rores, President of Floriss Group and Dan Harris discuss and share COLLECTING WINS™ which is a customer-centric sales platform. You'll learn, that this approach will help sales professionals better understand the WANTS, IMPACTS and NEEDS of their prospects and customers and help you, the sales person, become a Growth Multiplier.  BIO: As a veteran top producer, coach, trainer, author and keynote speaker, I founded Floriss Group in 2006 to extend and scale my passion for helping sales and customer-facing teams compete and win as servant leaders. Eventually, our clients’ successes fostered the creation of the Growth Multiplier Movement™. Over the years, I have founded or invested in more than a dozen closely held and venture backed companies, resulting in multiple IPOs and liquidity events. I have trained or coached more than 6,500 CEOs and sales leaders from startups, family businesses and global enterprises across more than 100 industries — including many INC 500, Deloitte Fast 50, Deloitte Fast 500, Business First Fast 50 and Innovation Award winning companies. Today, I serve and lead clients and partners from our offices in Columbus, Ohio. My calendar is open to anyone who wants to #takethelead by taking control of growth. Connect with me here, or reach out to james@florissgroup.com. Connect on LinkedIn: https://www.linkedin.com/in/jamesrores/ Follow on Twitter: https://twitter.com/JamesRores1 Visit the Floriss Group Website: https://florissgroup.com/
21:21
July 19, 2019
Episode 16: How To Sell As A Servant Leader
ABOUT THIS EPISODE: In this episode, James Rores, Founder and CEO of the Floriss Group and I discuss the personal and professional benefits of being a servant leader in sales versus a power leader. The results shared in this episode are amazing. Learn more about James and the Floriss Group below. BIO: As a veteran top producer, coach, trainer, author and keynote speaker, I founded Floriss Group in 2006 to extend and scale my passion for helping sales and customer-facing teams compete and win as servant leaders. Eventually, our clients’ successes fostered the creation of the Growth Multiplier Movement™. Over the years, I have founded or invested in more than a dozen closely held and venture backed companies, resulting in multiple IPOs and liquidity events. I have trained or coached more than 6,500 CEOs and sales leaders from startups, family businesses and global enterprises across more than 100 industries — including many INC 500, Deloitte Fast 50, Deloitte Fast 500, Business First Fast 50 and Innovation Award winning companies. Today, I serve and lead clients and partners from our offices in Columbus, Ohio. My calendar is open to anyone who wants to #takethelead by taking control of growth. Connect with me here, or reach out to james@florissgroup.com. Connect on LinkedIn: https://www.linkedin.com/in/jamesrores/ Follow on Twitter: https://twitter.com/JamesRores1 Visit the Floriss Group Website: https://florissgroup.com/
27:16
June 22, 2019
Episode 15: Why The Marketing Qualified Lead is Dead
BIO: Rob Barnhart Sr. CX Strategist Rob Barnhart is a Senior Customer Experience Strategist with 15+ years in marketing leadership roles. Rob has developed and driven strategies and processes for b2b software companies including one of the leading American multinational computer technology companies in the world.  Rob is focused on driving success in the Software as a Service world. Fundamentally changing the way we think about customer experience and simplifying the complex for our customers is driving real results.  ABOUT THIS EPISODE: In this episode, Rob, will share his insight into the digital buying process. He'll share his perspective on how to build interest, awareness and the importance of bringing sales into the content generation process earlier, so the marketing and sales conversations align and reduce confusion for prospects and customers.  Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-barnhart-a445094/
17:13
June 14, 2019
Episode 14: How To Build Relationships That Net Results
BIO: Frank Agin, Founder and President of AmSpirit Business Connections Frank Agin's AmSpirit Business Connections is an organization that empowers entrepreneurs, sales representatives and professionals to become more successful through networking.  As AmSpirit Business Connections has grown, Frank has established himself as an authority on professionals networking and business relationship development. He has written various articles on professional networking, is a sought after presenter on this topic and consults with companies and organizations on how to make a more effective use of business relationships.  Finally, Frank is the author (or co-author) of various books, including… Foundational Networking: Creating Know, Like & Trust For A  Lifetime of Extraordinary Success LinkedWorking: Generating Success of the World’s Largest  Professional Networking Website and  The Champion: Finding The Most Valuable Person In Your Network. EPISODE DESCRIPTION: In this episode,  Frank will share advice on why networking is important, how to generate results through relationship building, and a story on when you should start networking. This 20-minute episode will pay life-long dividends if you listen and apply a few of the recommendations, provided by this guest.   
19:22
June 4, 2019
Episode 13: How to Get The Most Out of Your B2B Webinars
BIO: Daniel Waas, Director of Marketing, @GoToWebinar Daniel Waas, is the Director of Marketing for GoToWebinar, a leading web events platform with more than 50,000 customers. He's a passionate B2B digital marketer and a black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter. EPISODE DESCRIPTION: In this episode,  Daniel shares webinar best practices, tips, techniques he has learned during his time @GoToWebinar. The information we talk about on this episode is backed by data collected over thousands of webinar sessions. If you've launched or consider launching a webinar strategy, this is a must listen episode.  Connect on Linkedin: https://www.linkedin.com/in/danielwaas/  GoToWebinar website: https://www.gotomeeting.com/webinar The GoToWebinar Blog: https://blog.gotomeeting.com/gotowebinar/ My LinkedIn profile: https://www.linkedin.com/in/danielwaas/ My Twitter profile: https://twitter.com/DanielWaas Visit Daniels website: https://danielwaas.com EXTRAS: How to Pick A Winning Webinar TItle: https://blog.gotomeeting.com/webinar-title-formulas/
33:56
May 27, 2019
Episode 12: The 11 Essentials of Leadership | Skill Three: Undivide Your Attention
In this next installment, Dennis Brouwer and I talk about undividing your attention, and he shares the keys to being able to listen to listen. This is truly a skill that will help you no matter what level or role you play in your business.  Dennis Brouwer  CEO, Leadership Enthusiast, and Award-winning Navy Tactician.   The Brouwer Group   Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He has over two decades of experience as a senior leader in sales, marketing, and product development roles, including five years as an executive with P&L responsibility for a $300m global IT services business.  He began his career as a naval flight officer and mission commander searching for Soviet submarines while deployed aboard USS Ranger and USS Enterprise. For the past five years, he has applied his military and business experience to the challenges of creative leadership, peak performance, and business strategy. He holds the certificate in leadership coaching from Georgetown University and is the author of “The Return on Leadership”, which focuses on the Vision, Engagement, and Execution as the key building blocks used by highly effective leaders  Connect on Linkedin: https://www.linkedin.com/in/dlbrouwer/  Visit the website: https://www.dlbrouwer.com/  Learn more about his book: https://www.dlbrouwer.com/book 
21:43
May 18, 2019
Episode 11: The 11 Essentials of Leadership | Skill Two: Practice Your Moves Everyday
In this next installment, Dennis Brouwer and and I talk about an important leadership skill, and really a skill that will help you no matter what level or role you play in your business. You may also learn a bit about rock climbing. I know I did. I won't be climbing any cliffs. Ever!  Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He has over two decades of experience as a senior leader in sales, marketing, and product development roles, including five years as an executive with P&L responsibility for a $300m global IT services business. He began his career as a naval flight officer and mission commander searching for Soviet submarines while deployed aboard USS Ranger and USS Enterprise. For the past five years, he has applied his military and business experience to the challenges of creative leadership, peak performance, and business strategy. He holds the certificate in leadership coaching from Georgetown University and is the author of “The Return on Leadership”, which focuses on the Vision, Engagement, and Execution as the key building blocks used by highly effective leaders. Connect on Linkedin: https://www.linkedin.com/in/dlbrouwer/ Visit the website: https://www.dlbrouwer.com/ Learn more about his book: https://www.dlbrouwer.com/book
19:31
May 3, 2019
11 Essentials of Leadership | Skill One: Three Teams
In this episode, Dennis Brouwer, CEO of the Brouwer Group, and author of The Return on Leadership, Dennis shares the first concept and skill required to become an effective employee, manager and director, VP or C-Level executive. What could it be? Listen and find out. I talked remotely and Dennis shared with me, that on day one of any assignment, project or new role, It's not just about you, and your team. You have to realize you have just joined three teams. Listen and Dennis will explain.
22:38
April 15, 2019
Episode 09: How to Become a Proactive B2B Marketing Leader
BIO: Brandon Snyder, Director of Marketing HMB Brandon Snyder is a Columbus, OH, marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, OH. With over 10 years of experience having started, ran and exited businesses of his own, Brandon is uniquely qualified to help small business owners better leverage marketing to grow their business. Many businesses struggle with marketing for one key reason: uncertainty. Brandon is on a mission to bring a mindset, framework, and tools that revenue teams can use to make marketing and sales& success more predictable. EPISODE DESCRIPTION:  In this episode,  Brandon and I will talk about marketing strategy, planning and lead generation. We will also share how to navigate the politics, because, if you don't feel empowered to be successful, you are less likely to be successful. 
15:48
April 11, 2019
Episode 08: Insight Marketing vs. Content Marketing
GUEST BIO: Randy James  Co-Founder and VP, Client Services  Minds On – B2B Marketing and Sales Enablement Agency  Randy James is the Co-Founder and VP of Client Services at Minds On, Inc. with Offices in Columbus, Ohio and Chicago, Illinois. Minds On is a leading B2B digital marketing agency known for delivering Smart Creativity for technology, software and manufacturing clients.   Connect on Linkedin: https://www.linkedin.com/in/randy-james-38439a/  Visit Minds On website: https://mindson.com/  SHOW NOTES Sitting down with us today is Randy James, he's one of my colleagues and the co-founder of Minds On. So who is Minds On? Minds On is a B2B marketing and sales enablement agency, delivering brand messaging, content development, website design and development, and equipping the sales and marketing team with the content they need to build brand awareness, engage prospects, nurture those prospects and equip the sales team with the resources, tools, and content they need to accelerate deal flow and close more deals.  
16:10
April 4, 2019
Episode 07: What it Takes to Become a Modern Seller
GUEST BIO: Amy Franko Founder & President | Impact Instruction Group Author of The Modern Seller  Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal clients. Amy is also the author of The Modern Seller: Sell More & Increase Your Impact in the New Sales Economy. Smart Business Books, September 2018.   LinkedIn: linkedin.com/in/amyfranko Twitter: @AmyFranko Email: amyfranko@gmail.com   Book on Amazon: The Modern Seller Websites: amyfranko.com  (Keynotes & Sales Programs) amyfranko.com/ebooks  (eBooks and Resources) impactinstruction.com  (Customized Training)  EPISODE DESCRIPTION:
24:33
March 26, 2019
Episode 06: What is SEO and Why is SEO Important?
GUEST BIO: Ralph Marino SEO Specialist STEALTHbits Technologies Ralph Marino is an SEO Specialist with 6+ years of proven experience in marketing and has accomplished measurable results while leading marketing efforts in a dynamic, ever changing, digital environment. Ralph has extensive knowledge in SEO, social media, marketing campaigns, and brand building & governance however his passion is with Search Engine Optimization. He previously worked for Colorado’s largest digital marketing agency managing a portfolio of well-known brands and businesses SEO campaigns. Ralph transitioned out of the agency life and now works in-house as an SEO specialist for STEALTHbits Technologies, a leading provider of data security solutions, helping organizations protect their most critical assets against today’s greatest threats.  Connect on LinkedIn: https://www.linkedin.com/in/ralphmarino/ Visit STEALTHbits website:https://www.stealthbits.com/ EPISODE DESCRIPTION: In today's episode, we'll be talking and learning about search engine optimization, and over the course of this year, we're gonna dedicate multiple episodes to this topic because that's how important it is in today's searchable world. In this first episode we'll define what SEO is, why it's important, and we'll probably even find a way to talk about pizza. 
19:52
March 20, 2019
Episode 05: Five Lessons Learned from Marketing B2B Services
GUEST BIO: Brandon Snyder Director of Marketing HMB - Information and Technology Services Company Brandon Snyder is a Columbus, OH marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology services company in Columbus, Ohio. With over 10 years of experience having started, ran and exited businesses of my own, I’m uniquely qualified to help small business owners better leverage marketing to grow their business. Many business struggle with marketing for one key reason, uncertainty. Brandon is on a mission to bring a mindset, framework and tools that revenue teams can use to make marketing and sales success more predictable.  Connect on LinkedIn: https://www.linkedin.com/in/brandonscottsnyder/ Visit his website: brandon-snyder.com Visit HMB’s website: https://www.hmbnet.com/ SHOW NOTES:   Today my guest is Brandon Snyder, Director of Marketing at HMB. So who is HMB? Well, HMB is a trusted and well-respected IT solutions firm in Columbus, Ohio, and Louisville, Kentucky, and they help mid to large-size enterprises deliver custom technology solutions to help their clients solve their biggest business challenges. Now, Brandon is a self-described scrappy creative marketer with a passion for consulting, bringing teams together, and building strong relationships internally and with clients to net big results. So I sat down in the Minds On studio to talk about what he's most passionate about, and to see what I could learn and what you could learn from this super positive professional. DIGITAL MARKETING CALCULATOR: https://www.webstrategiesinc.com/lp-calculator
19:37
March 2, 2019
Episode 04: The 11 Essentials of Leadership
In this episode, Our focus will be on leadership and the challenges facing marketing and sales leaders when it comes to change. Change is everywhere, it is constant, and, it evolving rapidly and it's everywhere. Dennis will share how you can look at change, how, as a leader can you  deal with and manage change? GUEST BIO: Dennis Brouwer CEO, Leadership Enthusiast, and Award-winning Navy Tactician. The Brouwer Group  Dennis Brouwer is the CEO of The Brouwer Group, a business analytics firm that helps companies become more competitive, agile and customer-focused. He has over two decades of experience as a senior leader in sales, marketing, and product development roles, including five years as an executive with P&L responsibility for a $300m global IT services business. He began his career as a naval flight officer and mission commander searching for Soviet submarines while deployed aboard USS Ranger and USS Enterprise. For the past  five years, he has applied his military and business experience to the challenges of  creative leadership, peak performance, and business strategy. He holds the certificate in leadership coaching from Georgetown University and is the author of “The Return on Leadership”, which focuses on the Vision, Engagement, and Execution as the key building blocks used by highly effective leaders Connect on Linkedin:  https://www.linkedin.com/in/dlbrouwer/ Visit the website:  https://www.dlbrouwer.com/ Learn more about his book:  https://www.dlbrouwer.com/book SHOW NOTES: 00:20 Speaker 1: B2B marketing and sales can be tough to master. Sales cycles can be long, and buyers are notoriously difficult to close. That's why you need Minds On at your side. We're a B2B marketing and digital agency that's helped more than 200 clients evolve their brands, win more business, and succeed more often, and we're ready to help you. Visit www.mindson.com today to schedule your no obligation consultation. Now, onto today's program. 00:49 Dan Harris: I'm your host, Dan Harris, and welcome back to another episode of Minds On B2B. Thank you so much, everyone, for clicking, subscribing, sharing, downloading, and of course listening to our podcast. This is a weekly show dedicated to helping busy B2B executives, marketers, and sales professionals stay informed, learn something new, and perhaps apply a lesson learned or run with an idea shared by our guest. As we say at Minds On, all of our minds together are better than any one mind alone. Who knows? You just might like what you hear, connect, and network with us. 01:26 DH: Today, our topic is leadership, and I am thrilled to be sharing the mic with Dennis Brouwer, the CEO of The Brouwer Group. And I can tell you firsthand, he's a true renaissance man. He's a Naval Flight Officer, military veteran, a business leader at the enterprise level, startup level, he's an author, a coach, a keynote speaker, and an incredible son, husband, father, and a friend to many. I would like to say we both sat down in the Minds On B2B studio, but we were both standing, walking around and having this conversation over the telephone. We
22:01
February 21, 2019
Episode 03: A Content Marketers Journey Begins and Ends with Good Data
ABOUT THIS EPISODE: In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily.   GUEST BIO: Cathy McPhillips VP, Marketing  Content Marketing Institute Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa company, where she oversees marketing efforts for the brand including  In-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University and Chief Content Officer.  Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron.  Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech. Connect on LinkedIn:  https://www.linkedin.com/in/cathymcphillips Connect on Twitter:  https://twitter.com/cmcphillips Visit CMI’s website:  https://www.contentmarketinginstitute.com ABOUT MINDS ON: Minds On is a B2B marketing agency located in Columbus, Ohio. Software, hardware and manufacturing companies rely on Minds On for branding, website design & development, sales tools and lead generation campaigns. Visit www.mindson.com to learn more. 
16:47
February 13, 2019
Episode 02: How to Design a Smart Multi-Year Creative B2B Campaign
About This Episode: In this episode, Kelly will share her unique, timely and creative approach to build brand awareness, stay in front of her customers and prospects and create an opportunity for her construction management company to stand out and have some fun at the same time.  About Our Guest:  Kelly Zemcik is the Marketing Manager at Miles-McClellan Construction, a construction manager/general contractor with offices in Columbus, Ohio and Charlotte, North Carolina. She’s been growing as a marketer in the A/E/C industry for 11 years and a member of SMPS just as long. Kelly is a one-person marketing department guiding her firm by using best practices and bringing inventive ideas to market. Connect on LinkedIn:  https://www.linkedin.com/in/kelly-zemcik/ Visit Miles-McClellan Construction’s website:  http://mmbuildings.com/ 
15:29
February 6, 2019
Welcome and Overview of the Minds On B2B Podcast
WELCOME This is the first episode for the Minds On B2B podcast. This is a weekly show dedicated to helping B2B marketing and sales professionals learn from experienced peers to win more, lose less and succeed more often.  OUR AUDIENCE  Our audience is, B2B marketing directors, VPs and sales executives in mid-size businesses, or divisions of larger enterprises businesses.  ABOUT EPISODE ONE In this very first episode of Minds On B2B. We tee-up the podcast, let you know what to expect and give you a hint of what we have in store for you in upcoming episodes.  INTERESTED IN BEING A GUEST If you have ideas for possible episode topics and would like to be a guest on the show, or you know someone that would be a great B2B teacher and coach make sure to connect with me on LinkedIn. You can find me by searching dannydharris. You can also send me an email with the subject line Minds On B2B Idea or Guest to dan.harris@mindson.com. The more input we get from listeners, the more listeners the better this podcast is going to be.  LIKE IT - SUBSCRIBE If you like this episode, make sure to subscribe to the show in iTunes or your favorite podcast player. Until next time, This is Dan Harris - Stay curious, connect often and learn always. 
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January 26, 2019