High Value Skills | Start An Online Business & Make Money Doing What You Love!

What is up digital entrepreneurs! I have a special message for you about entrepreneurship that I hope you'll enjoy.

I'll be taking a break from posting episodes for a bit but will continue teaching via my Digital Entrepreneur Newsletter, make sure you are on it!

https://www.simonwparsons.com/entrepreneur

All my offers will still be up (and more great courses to come): https://www.simonwparsons.com/store

Have you ever felt like you're just a step behind the latest online business trends?

This episode of the High Value Skills Podcast isn’t just another discussion – it's a gateway to mastering how to make money online in 2024. Imagine stumbling upon a conversation that reshapes your entire approach to online entrepreneurship.

The digital landscape is evolving, and so are the strategies for making money online. If you want to have success you simply cannot ignore the trends that will be shaping 2024 and beyond. This episode not only hints at these trends but dives into how they can revolutionize your approach to online revenue generation.

Think about the power of combining your unique ideas with a tool so advanced, it transforms how you make money online. This episode uncovers this potent combination, providing insights that could elevate your online business to new heights. But the exploration doesn't stop there. Discover the art of building a loyal online following, an audience eager to engage with your brand, and learn how this can be a game-changer in your online money-making journey.

And in our hyper-connected world, where distractions are endless, what if you could learn to harness the power of focus to stand out in the crowded online marketplace? This episode delves into how mastering focus can be your secret weapon in the competitive arena of online business.

Don't let 2024 be just another year of what-ifs. Hit play on this episode and unlock the potential of these top trends to catapult your online business and money-making strategies to new levels of success. It's time to transform your approach to online entrepreneurship and lead the way in making money online.

Make sure to grab the Ultimate Online Business Playbook here: https://www.simonwparsons.com/playbook

Get my free course Build Your Online Empire In Kajabi plus a free 30 day trial here: https://www.simonwparsons.com/kajabi

Want to know what the fastest way to create more bandwidth in your life? On today's episode I'll be sharing an awesome exercise that I use every year to create more space for the new year, but this exercise is also the easiest and fastest way to create happiness as well.

Tony Robbins mentor, Jim Rohn, used to say that you are the average of the 5 people that you spend the most time with. The truth is, you are the average of everything that you surround yourself with.

I'll share with you an easy journaling exercise that you can do to get highly intentional about who and what you want in your proximity and who or what you want to create some space from.

If you want more time and energy to commit to making record breaking money in your online business, its easy to find the space when you learn how to 'protect your sphere'.

Make sure to grab my Online Business Playbook here:

https://www.simonwparsons.com/playbook

Grab a free 30 day trial of my favorite app for making money online, Kajabi, plus my free course teaching you how I use it:

https://www.simonwparsons.com/kajabi

What if you could start an online business that not only gives you the flexibility and freedom to travel the world, but one that could could actually help you build a better world?

Several years ago, Markus was burned out and took time off to travel the world. When he came back he realized he didn't want to go through life without making a true impact. He realized that he wanted to 'be the change in the world that you want to see'.

Together with his partner Ketty Minnesale (who was recently on the High Value Skills Podcast), they decided to build a business around this concept.

They are on a mission to help 10,000 entrepreneurs 'burn bright' instead of burning out. They help high performers and entrepreneurs make more of an impact in the world by helping them holistically with living a healthy lifestyle, inside out.

On this episode, Markus shares his journey of transformation and his best tips for entrepreneurs who want to build an online business and make an impact in the world.

Please connect with Marcus on LinkedIn: https://www.linkedin.com/in/markus-kneissl/

Book a call with Markus & Ketty here: https://www.phygitalme.com/

Want to know WHY it is that 92% of people fail at setting goals? Want to be the 8% who do actually make it happen?

In this episode I'm going to go deep into goal setting and talk about:

• The 3 reasons why most people fail at achieving the goals they set for themselves, often within 3 weeks of setting them.
• Why I absolutely can't stand SMART goals.
• My 5 step process for dominating in your online business in 2024 and making more money than you ever have before!

This will be an active episode so make sure to save this episode and revisit when you are in a place where you can write these steps down then dig deeper into them.

For 2024 I want you to think bigger than you every have and create a vivid vision of what your online business could look like, and hold yourself accountable to this!

We are going to get crystal clear on what you want to accomplish in your online business, how to make it quantifiable, what that will unlock for you, why it's important, how to be accountable and create a roadmap to make it happen.

Make sure to grab my Online Business Playbook! It's the A-Z guide on how to crush it with making money online: https://www.simonwparsons.com/playbook

Check out my course on how to Build Your Online Empire with my favorite all in one app Kajabi! https://www.simonwparsons.com/kajabi

If you are getting pushback from family and friends for doing something that you want to do, you know that you are aligned with your soul. When other people discount your dreams and try to bring you down, they are just projecting their own fears and insecurities on you. On this episode of High Value Skills Podcast, shaman and enlightenment coach Christina Deering shares her journey of ditching a high stress corporate job and building an online business around her passion. She shares the struggles that came along with this and what she did to start 'playing with the big boys'. Christina shares examples of how she expanded herself to play a bigger game by investing in coaching, online courses and a mastermind to help her evolver her high value skill set and grow her business. What happens when you start to intentionally push the limits of what you think is possible? You'll create MORE space for more money in your business, more knowledge and more skills! Christina Deering, Shaman Healer and Empowerment Coach on a mission to help you discover your divine purpose, quit the job you hate and make a lot of money doing what you love. She helps you heal everything that’s in the way of what you want by combining ancient wisdom with revolutionary healing modalities. She’s a 2 time Goss Manifest Magazine featured healer, best known for creating more powerful results in one healing session than decades worth of therapy. Make sure to connect with Christina here: https://www.instagram.com/iamchristinadeering/ Top 3 Ways to Connect to Your Intuition to Make Business Decisions in Alignment w/ Your Soul: https://www.iamchristinadeering.com/intuition-bybl/

Time is NOT money. If you think you need to grind harder to get a bigger result, you may be stuck in an 'employee mindset'. One of the biggest threats that entrepreneurs face when starting an online business is they can’t let go of trading time for money. They think that to be successful, it’s a matter of grinding it out and working harder.

In this episode I'll talk about:

1. Share the story of how I broke out of the time traded model and realized how I could do vastly more than I thought I was capable of.
2. Identify several time traps that entrepreneurs fall into when it comes to managing time and productivity.
3. Introduce you to Parkinson's Law and how to break free of the walls that hold most people back when it comes to their time.

Once you listen to this episode, you'll have new ideas on how to grow your online business exponentially and create non-linear revenue growth by leveraging time instead of being trapped by it.

If you are new to entrepreneurship and want to start making money online, the best place to start is by grabbing my free Online Business Playbook here: https://www.simonwparsons.com/playbook

Are you ready to build out the assets of your online business including your email list & lead magnets so you can start email marketing? Want to learn how to easily set up a course and take payments? I'll show you how for free, plus get you a free 30 day trial of my favorite all in one app for making money online. Find out more here: https://www.simonwparsons.com/kajabi

Trying to run a successful online business with an employee mindset is like trying to win a bike race with running shoes. Many of us started our careers trading time for money, meaning working jobs where we exchanged ourselves on an hourly rate or were given a salary in exchange for 40 hours (which often becomes 50, 60 or 70 hours).

This programs us to want to keep trading time for money as we move on to become self employed, thus working MORE for even LESS money because we end up wearing all hats in the business.

But if you want to start making exponentially more money online, you'll need to get off the 'linear' model of working harder and more hours.

In this episode, I'll share with you what I call the '6 money mindsets' which explores the differences between:

• How employees make money.
• The self employed mindset.
• The commission mindset.
• The business & systems mindset.
• The investor mindset.
• The influencer mindset.

If you want to know how to grow your online business to levels you never thought were possible, you must understand how these 6 different money mindsets shape how we operate.

New to online business? I good starting point is to grab my free Online Business Playbook which is like an A to Z encyclopedia of how to make money online: https://www.simonwparsons.com/playbook

Want to know what my favorite app for doing business online? I use Kajabi which helps me with email marketing, building online courses, creating lead magnets, billing out clients, creating communities and even growing this podcast!

You can grab a free 30 day trial plus free access to my course where I actually show you how to build out your digital assets: https://www.simonwparsons.com/kajabi

How do you know when it is a good time to make a shift or a pivot in your online business? If you've been feeling like you aren't where you are at, you may be getting the urge to make a change. But what if you just haven't been staying in the game long enough. But how do you know?

Today's topic is based around a question I saw this during a Q/A by Alex Hormozi: "You speak a lot on outlasting your competition and playing the infinite game, but at WHAT POINT should an entrepreneur PIVOT? In terms of strategy, marketing, sales tactics, etc. how do you know when something ISNT working OR you just haven’t been doing the volume/long enough?" In this episode, I'll share with you 6 questions you can ask yourself to help you figure out the best path for you.

If you'd like to ask me a High Value Question on how to make money online, digital marketing, sales or online courses you can leave me a message here: https://www.simonwparsons.com/questions

If you'd like to start building your Online Empire using my favorite app that I use to build courses, do email marketing, create lead magnets and make money while I sleep; you can get a free 30 day trial of Kajabi plus free access to my upcoming course that will teach you how to build everything out in 5 days:

https://www.simonwparsons.com/kajabi

Does entrepreneurship ever feel lonely or like you have a hard time finding like minded people who will support you on your path to building a badass online business?

There is absolutely NO question that your results are tied to the people that you are around. Jim Rohn used to say 'You are the average of the 5 people that you are closest with.' Making more money in your online business and having more success in life really is tied to your relationships.

Today's High Value Question: "How do I find more like minded individuals actually doing productive things and not have to pay to be their friends?"

On this episode I'll share with you 5 ways you can create a kick ass tribe of connections that will make it so much easier for you to success in your online business.

Do you have some questions about digital marketing, sales, online courses, email marketing or mindset when it comes to making money online? Send me your questions here! https://www.simonwparsons.com/questions

Want to see 7 passive income streams I've created in the last year? Grab my guide to passive income here: https://www.simonwparsons.com/passive

Question: What words come to your mind when I say the word 'sales' or 'selling'? Do you have a negative thought come up like sales is sleazy, high pressure, awkward, uncomfortable, rejection? Its interesting because I've taught sales in front of larger groups of entrepreneurs and asked that very question and its surprising to see what people will say, and its mostly negative.

If you have some of these feelings about sales then you will be blocking yourself from making money in your online business. On top of that, higher ticket sales will require you to get better at selling on a zoom or phone call because its hard for people to make those sales with just a checkout or sales page.

In this episode I'll share with you my sales 'script' that has lead to $36 million (and growing) in sales. Its actually not really a script but more like a 'flow' and it makes it so easy to connect with your clients, it feels natural and will lead to higher conversions.

Make sure to drop in on my Digital Entrepreneur Newsletter where I share with you behind the scenes of my online business as well as actionable advice when it comes to how to make money online: https://www.simonwparsons.com/entrepreneur

Want to learn how to turn Sales Objections into Opportunities? If you are walking away when someone you gives you an objection, you are leaving money on the table but also missing out on potential lifetime clients: https://www.simonwparsons.com/offers/NmftjSde/checkout

Have you heard of Sunken Cost Fallacy? Its a bias that shows up when you've put so much time and energy into something that you double down and keep going instead of cutting your losses (or listening to your heart).

It takes a courageous soul to ignore the voice that tells you to keep going and cut your losses and start all over again.

Emily-Jane Sarroff was 22 years old and a few months from graduating with her masters degree, with over $50,000 invested. She had put so much in, so she should complete it right? Most people would.

When she searched her soul for answers, her intuition gave her the answers that she needed.

In this episode, my good friend Em shares her entrepreneur journey with you, the highs, the lows, and what it takes to create a business that aligns with your soul and gives you the freedom to do what you want in life.

You can connect with Em here: https://www.instagram.com/empowerwithem/

You can grab Em's guide to planning your 9 to 5 exit strategy here: https://tidy-waterfall-589.myflodesk.com/mkg8m2wr78

Does asking for more money in your online business make you incredibly uncomfortable? Do you struggle with finding the right pricing that will allow you to make more money instead of struggling to get by? Don't worry, we've got you covered!

This episode is your guide to transforming your online business's profitability and ensuring you're not just surviving, but thriving.

We'll jam out on the significant benefits of charging what you're truly worth in the online business world. It's more than just a numbers game; it's about recognizing the value of your digital expertise and the unique solutions you bring to the online marketplace.

We'll explore how setting the right prices can not only increase your income but also attract a more dedicated clientele, boost your brand's value, and lay the foundation for a resilient online business model. Remember, undervaluing your services doesn't just affect your earnings; it can impact the overall perception and success of your online venture.

I'll cover eight powerful strategies to confidently raise your rates and maximize how to make money online without alienating your existing clients. These are tried-and-tested tactics, ranging from understanding the nuances of the online market to introducing tiered pricing models. Each strategy is a step towards a more profitable and respected online business.

Finally, we address the common discomfort associated with charging more for your online services. It's a hurdle many face, but with the right mindset and strategies, you can overcome it. This episode goes beyond just pricing; it's about instilling confidence in your worth as an online service provider.

Want to ask me some questions about digital marketing, online courses, email marketing, sales or content? Drop me a message here so I can cover them on this segment of the podcast!

https://www.simonwparsons.com/questions

Question for you: If you believe in the deepest core of your being that you would succeed in building the online business of your dreams, the one that gave you the flexibility and freedom to do everything you want in life and make as much money as you want, would it happen? You bet it would. So why don't we believe it? Why do we talk or think our way out of success?

Your beliefs have a direct tie to your results, as they say, what you think becomes reality. In the last 3 years, I've been given the opportunity to work with literally hundreds of online entrepreneurs, ones who have succeeded and ones who have failed and it inevitably comes down to your mindset and your belief system.

In this episode:

• I'll share with you the 5 biggest and most common mindset obstacles for those wanting to build a thriving online business.
• I'll share with you how to reframe those beliefs into new and more empowering ones.
• I'll share with you the Knowledge + Action - Overthink = Results framework for success.

If you can get rid of the most common mental threats that harm your online business, you'll have the freedom to go out there and build the empire that you want to have.

I am on a mission to change the lives of at least 1000 entrepreneurs by helping them with digital marketing, sales, content creation, online courses and email marketing. You can join 4000 other badass entrepreneurs who are taking action to make this happen by signing up for my free Digital Entrepreneur newsletter here: https://www.simonwparsons.com/entrepreneur

As Grand Cardone says "Starve the doubt. Feed the beast". Go get it my friends.

Question for you: Is it better to sell and make money one time... or to sell one time and make money over and over? If you like to make money online on a recurring and passive basis, then you'll want to start thinking about creating an online community.

In this episode I catch up with Learning Strategist Martha Perez who started off as an ambassador in one of my programs but then ended up being a coach and partner with me in 2022. Martha was instrumental in helping me grow an exciting culture within our community of online entrepreneurs.

We discuss how I launched my Leveraging LinkedIn online course with the intent of just having 10 weeks of live calls. What ended up happening is I created an ongoing community due to my desire to over deliver, but the mistake I made was not charging on a recurring basis.

We'll dive into what elements create for a reputable online community and how to foster feedback and engagement from your customers and clients. We also talk about how online communities will help your clients get results through accountability and additional support from the members.

Make sure to connect with Martha on LinkedIn: https://www.linkedin.com/in/martha-i-perez/

Ready to turn your online business dreams into reality? Subscribe to our Digital Entrepreneur Newsletter and unlock the secrets of making money online: https://www.simonwparsons.com/entrepreneur

Can you feel it in your body when you are making the wrong decision? Like staying in something that isn't what you truly want in life? Maybe that voice is telling you something that you need to hear. Get ready to be inspired as we dive deep into the incredible journey of Regina Sih-Meynier, a resilient entrepreneur who discovered her true calling during one of the most challenging times in recent history.

Picture this: early 2020, the world was grappling with the pandemic, and Regina found herself facing a sudden job loss in the pharmaceutical industry. However, she didn't rush to find another conventional job. Instead, she embarked on a profound journey of self-discovery and reinvention, a journey that would forever change her life. 🌟

In this episode, we'll explore Regina's remarkable transition into entrepreneurship, specifically focusing on the online business realm. Along the way, she shares invaluable insights into the power of tuning into your inner wisdom, conquering self-doubt, and embracing your authentic self—all crucial elements when it comes to making money online and learning how to start an online business. Regina reveals how intuitive intelligence played a pivotal role in her decision-making process and how it ultimately fueled her thriving online business, Oh Universe. 🌠 Join us on this transformative journey as we unravel Regina's empowering story, filled with epiphanies, self-acceptance, and the realization of her wildest dreams in the online business world. Whether you're an aspiring online entrepreneur or simply seeking personal growth, Regina's tale will ignite the fire within you to embrace your authenticity and pave your own path to success, especially when it comes to making money online and starting an online business. Prepare to be motivated, inspired, and equipped with actionable steps as you listen to this enlightening conversation! Uncover Your Decision-Making Style for Total Satisfaction and Success: https://www.oh-universe.com/quiz

Regina Sih-Meynier, PharmD, is a transformational Intuitive Business Strategist and Life Coach based primarily in San Francisco, with part-time operations in Compiegne, France. With a robust 20-year background in healthcare and the pharmaceutical industry, Regina leverages her deep industry experience to guide professional women at crucial crossroads in their careers and lives. She founded Oh Universe, LLC in August 2020, as a platform to empower women to harness their intuitive intelligence, which she passionately refers to as their "Inner Authentic Voice."

Regina specializes in assisting corporate women contemplating pivotal transitions, whether professional or personal. Utilizing a unique blend of intuitive guidance and strategic planning, she aids her clients in making decisions confidently, ensuring they are in alignment with their core values and life goals. 

In addition to her one-on-one coaching, Regina offers a range of services aimed at fostering authentic living and financial abundance. Her offerings include online courses, group coaching sessions, and the exclusive "Go Slow to Go Faster" retreats in France. An engaging content creator, Regina shares valuable insights through her weekly newsletters, a compelling Find Your True North Vlog on YouTube, and active social media channels including Instagram, Facebook, and LinkedIn. A passionate advocate for authentic empowerment, Regina speaks on the intersection of creativity & science, intuitive downloads, and manifesting one's dream reality. When not immersed in her work, she enjoys walking her dog Fredo, watching movies featuring strong female leads, practicing yoga, and cherishing quality time with her husband. Regina Sih-Meynier is not just a coach; she's a guide helping women navigate the complex interplay of professional success and personal fulfillment.

Are you one of those entrepreneurs that knows you need to start an email list to fuel your online business but haven't done so because you are intimidated by the tech or don't know where to start? Don't worry, I've got you covered!

You've heard me talking about email marketing in 2 other episodes of the High Value Questions about WHY you should build one: because you can literally make money online by pushing the send button and sending out marketing and sales emails to your list.

You've also heard me give you 4 ways to start making money from your email list in HVQ #5.

Now its time to make it happen! So in this episode I'll cover:

• Types of apps you can use for email marketing.
• 4 recommendations for email service providers, including my favorite app that I use.
• Various things that you can do with an email service provider
• The 3 components you need to create a lead magnet.

I will also be spending a minute to talk about how to handle trolls when it comes to people trying to keep you down in your online business.

In this episode I talk about my favorite app Kajabi, the all in one solution for making money online. This app helps me do email marketing, create online courses, build lead magnets, sell offers including coaching, create a community (and make money in my sleep).

I've created an online course that will help you use this app like I do and you can get this plus a 30 day free trial here: https://www.simonwparsons.com/kajabi

You can ask me a High Value Question about online business here: https://www.simonwparsons.com/questions

Have you ever been so excited to launch something like an online course, webinar or a lead magnet only to have it absolutely flop? It can be humiliating and defeating; but worst of all you have spent precious time, energy and money creating something that no one wants.

The best in the game of marketing know how to avoid this by what is called 'validating your ideas'.

In todays episode we are going to fix that because I'm going to teach you exactly how to find out what your audience wants and then build your offers around that data so that making money online can be virtual guaranteed.

By the time you are done listening to this value packed episode you'll:

• Learn 8 different ways to validate your online business ideas.
• Learn how to make money online before you create your offers.
• Understand how to get out of your own perspective and into that of your customers so that you know exactly what they are searching for and even the language that they are using.

I'll also share a quick mindset message about how you are exactly where you want to be in your business and why all the big influencers you are following were years if not decades in the making and DO NOT represent the majority of online business owners.

Join my Digital Entrepreneur newsletter if you want to learn how to start a business online, grow your current business, keep in the loop of events and activities and most importantly increase your high value kill set: https://www.simonwparsons.com/entrepreneur

Can giving away too much in your free content damage your ability to make money in your online business? How do you know what you should be giving away for free and what you should be charging for?

In this episode of High Value Questions I'll be answering this question:

I have a Question about social media content and course creation.  I’m just wondering what’s the biggest difference between what I put on social media and what I put in my actual course.   Do I offer up all the info on my social media but when they pay for my course they are getting the system…the step by step process and potentially access to me?  Should I be holding anything more back other than the step-by-step method? In this episode I'll be covering:

• 5 Frameworks you can use (and also mix and match) to determine what you can give away and what you should charge for in your online business.
• What, Why, How and ASQ methods.
• A breakdown of how Alex Hormozi's strategy of giving away his new book '$100 Million Leads' for free and how it not only helps other people but helps his business too.
• How I stay Motivated and the benefits of thinking bigger and having goals that are unrealistic!

I want to answer your questions about how to start an online business and make money online with your knowledge! Let me know your biggest struggles when it comes to digital marketing, sales, content creation and online courses!

You can submit your High Value Questions here: https://www.simonwparsons.com/questions

If I've added value, would you please leave me some stars on Spotify or Apple? It just takes a second!

What's the biggest obstacle that most online business owners make when it comes to the content, marketing and sales process? Its that they focus trying to sell the wrong things that buyers don't really care about. Let's be honest, when someone shows up in your DMs pitching how cool their product is, you run the other way and rarely care.

In this episode I'm going to:

• Share a juicy story about how I almost walked away from a real estate deal because the builder was trying to get me to take action in the wrong way.
• Quick recap of the 2 other recent episodes that I dropped on the psychology of sales and why people buy.
• The 5 areas of focus in your marketing, content and sales messaging (What, Why, How, Title, Features & Benefits)
• Do the journaling assignment that I share in the episode!

Make sure to join my tribe of 4000 other badass digital entrepreneurs as we create an online business that we love: https://www.simonwparsons.com/entrepreneur

How do you make that transition from a side hustle to creating a full online business that you love? It can be tricky because when you are in a job you have limited time to build out your business, and when you leave you have plenty of time! But will you have enough money, will you have the systems in place, and most importantly will you have the traffic?

In this episode I'll be answering these 3 questions from Atalia Minoudis, a Nutritional Therapist and host of the 'https://podcasts.apple.com/gb/podcast/acne-anxiety-gut-health-a-health-wellness-podcast/id1677213630':

1. How do you make the change from a "side hustle" to launching to fully self employed?

2. As a business owner in the wellness industry, is it better to focus on courses (pre written that you walk people through) or 1 to 1 clients?

3. What is the best way to recruit and retain new clients?

If you are wanting to leave your job, start making money online and then grow it into a thriving online business you'll want to dive into this episode for some perspectives on growth and scaling strategies.

I will also be talking about one of my favorite methods to recruit and retain clients, turning them into repeat customers by understanding where they are at in their buyers journey.

Join 4000 other badass Digital Entrepreneurs in my free newsletter where we make the journey together (you will also get some bonuses from me): https://www.simonwparsons.com/entrepreneur

Do you ever feel things like imposter syndrome, like you aren't made for this, like its never going to happen? Don't worry, this is just the path of a true entrepreneur and you are exactly where you need to be. In this episode of High Value Skills I'm sharing a story about digital marketing legend Amy Porterfield and her humble beginnings which includes a failed launch of her first online course, how she picked herself back up and went after it.

Amy also shares some of the best Mindset tips on how to stay grounded and moving in the right direction, as well as what she learned from working with Tony Robbins.

She also gives a review of the book Gap and the Gain by Dr. Ben Hardy and Dan Sullivan, two legendary entrepreneurs.

If you want to create a beautiful online business then you'll need to create a belief system and a mindset to match!

Make sure to subscribe to the free Digital Entrepreneur Newsletter: https://www.simonwparsons.com/entrepreneur

Why is sales so uncomfortable for so many people? What if you could make sales effortlessly and easy by understanding the 2 core reasons why anybody does anything, and then incorporating it in your marketing and sales process of your online business? Today I'll share the answer with you.

I used to be afraid of sales, I thought the people who crush it in sales have to be high pressure and sales-ey, like Jordan Belfort from the Wolf Of Wallstreet. But I was forced into sales because I had no degree and no certifications and it was the only way that I could see myself making a decent amount of income.

What I found is that you can sell and make a lot of money by simply talking less and asking better questions that identify these 2 core reasons why people take action. In this episode I'll cover: The 2 most basic reasons why anyone takes action (or doesn't take action). The 3 biggest mistakes that people make when it comes to sales (including sale professionals) and how to NOT do these things. Once you understand why people take action, how to integrate it in both your marketing and sales to make it effortless. Imagine what it could be like if you could sell better while also helping your clients get the transformations they desire!

Make sure to join 4000 other members of my Digital Entrepreneur newsletter, this is free and comes with 2 bonuses when you sign up: https://www.simonwparsons.com/entrepreneur

Want to be a part of creating the future of online business instead of being left behind? In this episode I talk with Matthew Biggar, a business development coach that specializes in teaching entrepreneurs how to make money online by creating micro-courses (micro education) around a core topic based around topics that they love, which expands into a business ecosystem of digital products & community.

In this episode we'll discuss:

• Why the current educational system is RIPE for disruption; and how it will provide opportunity for online educators to both profit and serve.
• We'll talk about what is wrong with so many online courses and how they can be improved to be more engaging and create better results.
• What 'Skill stacking is' and how it can amplify your income.

Drop on this episode and learn from one of the masters of helping people get crystal clear on their core topic and building a business around it. Don't forget to drop in here for more on how you can use micro-courses to participate in the creator economy: https://www.matthewbiggar.com/yourcoretopic

Connect with Matt on LinkedIn (and tell him I sent ya): https://www.linkedin.com/in/matthewbiggar/

Does this sound like a good strategy: Find other influencers on social media that do what you want to do, then hang out in the comments of their posts and stalk their fans and try to 'slide into their DMs' and ask them a bunch of awkward questions to try to get them to reveal their pain points, then sell them on the solution? That's the strategy that they taught in the first business coaching program that I enrolled it. It didn't make sense then and it makes even less sense now.

I've never brought in a coaching client through cold outreach and you don't need to either. Instead you can use Content Marketing to attract them to you.

In this episode, I'll explain:

• What is content marketing and how does it differ from traditional marketing?
• Why content marketing is superior to just trying to sell, or even selling combined with traditional marketing.
• The difference between creating content and content marketing.
• 3 easy ways you can start to level up your content marketing game.

If you've struggled with getting sales or been taught you need to 'grind it out' with outdated sales strategies, you can ditch that old way of thinking and embrace a content marketing strategy that positions you as the authority and makes selling 10x easier!

Make sure to join my Digital Entrepreneur Newsletter for 2 free gifts (access to the 3 day Best Year In Business Summit + all my productivity hacks) and get weekly value driven emails: https://www.simonwparsons.com/entrepreneur

Ask yourself this question: What do people say about you when your name comes up? Is it positive, neutral or negative? Do they know what you do and think of you first when the problem they are dealing with needs a solution?

On this episode I have LA's top personal branding expert Tim O'Brien who is the author of the Power of Personal Branding and a coach to some of the most elite entrepreneurs in Los Angeles with businesses that bring in a minimum of $1 Million per year in revenue. We'll be discussing:

• Why EVERYONE has a personal brand whether they realize it or not.
• What is it costing people when they don't put intention about their personal brand.
• Dress for success or keep it casual? Tim and I settle a debate we started a year ago!
• How Tim coaches his high income clients to become more self aware.

They say the best way to create success is to model success so learn why the professionals come to Tim for his expertise on personal branding. You'll want to tune into this episode if you are serious about creating success in your business both online and in person.

Connect with Tim on LinkedIn: https://www.linkedin.com/in/thepersontosee/

Make sure to grab his free download '99 Personal Brand Equity Strategies' here: https://go.thepersontosee.com/99PersonalBrandEquityIdeas-Optin?r_done=1

Most coaching certification programs are a borderline scam. They sell people on the dream of being an entrepreneur, waking up whenever you want, picking your dream clients, strolling down to the beach to do some work for 3 hours a day. It sounds nice, but why is it so few entrepreneurs actually make a decent amount of money online?

Here is the reality, a lot of business coaching and entrepreneurship get sold on this dream (which is possible and very attainable) but they use this type of marketing and don't teach the actual high income skills that are actually required to thrive online. They make people think that its the product, offer or certification that will bring in the business.

In this episode, I'll dive into:

• The biggest mistake that new entrepreneurs make when they get into business.
• Why you could be awesome at what you do but still struggle to get clients.
• The ONE thing that every business needs to have whether its online or offline, big or small, physical or digital products. Without this, no business can thrive. And without it, it does not matter how good your offer is.
• The 3 high income skills that correlate to actually bringing money into your business. Each one of these skills you could create a career out of by itself, but put these 3 together and your business will be doing exceptionally well.

Make sure to join my Digital Entrepreneur Newsletter where I can dive deeper into the topics we discussed on this episode and creating a business online.

https://www.simonwparsons.com/entrepreneur

Want to know how to get testimonials for your upcoming business or online course BEFORE you've launched anything? In this episode of High Value Questions, I'm going to cover:

• How to use LinkedIn to curate awesome testimonials that you can use for your upcoming online business or online course.
• How to ask for testimonials to get a good response rate as well as where you can use them to create incredible social proof!
• How to make more money online by creating an affiliate split with someone who can help drive traffic to your offer; or if someone can create an offer to match with your audience.
• Industry standards when it comes to affiliate or JV splits depending on the type of offer.

Special shoutout to Laurie Fries and Jeff Becker for sending me these questions for this episode. If you'd like to send me a High Value Question to answer around online business, making money online, entrepreneurship, sales or marketing please send me a text or voice note here: https://www.simonwparsons.com/questions

If you'd like to see the testimonials and recommendations page I mentioned building (I use LinkedIn to curate most of them, then keep them all in one place and can link to this place from anywhere): https://www.simonwparsons.com/testimonials

Did you know it's actually EASIER to 10x your goals than to 2x them? I recently read a book by Ben Hardy called '10x is easier than 2x' and the premise of the book (which makes total sense) is that to 2x your goals, you end up working harder than 10x'ing them because your rely on doing MORE of what you've already done to get you where you currently are. An example of this is in sales they say 'its a numbers game' and so to make more money you've got to make MORE calls, texts and emails instead of shifting how you think and building NEW systems.

In this episode we'll talk about:

• WHY its actually easier for you to build a business that checks all the boxes of what you want in life.
• HOW to make more money by disrupting a highly competitive market and creating new solutions instead of trying to compete with others.
• WHAT problems your existing market has and how to think radically different to solve them.
• My BIG vision to solve the problems when it comes to the educational system and learning how to create an online business.

Be prepared to think 10x bigger and start creating your perfect business AND solving some of the biggest problems your industry faces!

Want a good read/listen? Pick up 10x is easier than 2x here: https://amzn.to/46GJNpp

Want to avoid making one of the biggest mistakes you could make in online business? One of my biggest lessons from my first online business was I built it around the product and not around the brand. In this episode we'll talk about

• What is a personal brand?
• 3 Examples of powerful personal brands.
• What are the 11 personal brand attributes that you can start implementing today.
• How to create a personal brand strategy that positions you as the authority within your niche.

This week your call to action is to drop into the comments if you are on Spotify and let me know of 1-3 examples of personal brands that you love! Who comes to mind?

Have you ever worried that niching down might mean less clients? Have you thought it was a better idea to 'cast a wide net' when it comes to your online business?

On this episode we'll dive deep into the topic of niching down as we discuss:

• The number one common denominator for struggling online businesses.
• How to create a killer headline/elevator pitch.
• The 3 most profitable markets.

Grab the Nail Your Niche Workshop and use this code: 40OFF for a discount for High Value Skills podcast listeners! This is a great resource on how to find your niche in business! Includes 4 powerful lessons including how to create your avatar, structure your elevator pitch and most importantly how to validate (test) your offers before you spend time creating them and try to sell them.

https://www.simonwparsons.com/nail_your_niche

Are you sabotaging your potential success in your networking and sales process without even knowing it? Unfortunately, many people do this exact thing, keeping them from being more successful and confident when interacting with others. According to Harvard University, the Carnegie Foundation, and Stanford Research Center…There’s actually ONE THING that determines 85% of your financial success: Your communication skills. Today I have communication coach, best selling author and speaker Ty Hoesgen sharing how to do this with science backed techniques. We'll share with you 3 incredible strategies on how you can: Communicate effectively and command respect, build trust and increase connection using science based techniques. How to increase your communication skills by optimizing your state of mind before presentations, interviews and sales calls. How to improve communication with pacing, speed & questions. Grab Ty's communication skills training with 5 science backed video call secrets: https://www.videocallstar.com/

Want to start and online business and learn how to make money in the creator economy? Join my Digital Entrepreneur newsletter where I dive deep into creating skill such as digital marketing, content creation, building an email list, sales and more:

https://www.simonwparsons.com/entrepreneur

Want to save yourself from some of the biggest struggles of being an solopreneur? Until you have actually done it, something that may seem like a good idea can cost you money, time or keep you locked into the wrong situations and make the dream of building an online business become a nightmare. In this episode I'll share 5 important questions that you will want to know before you start your online business or early in your journey. Asking yourself these questions early on can save you from making big mistakes and allow you to make money online and give you the freedom that you want. We'll also talk about the 2 biggest motivators that people don't think about when deciding to start a business and what drives people to purchase. Don't just create a business around a topic you love without this step.

Make sure to also listen to the episode titled 'If you hate your job then create an online business that you love (creator economy explained) and use the 4 part exercise to define your topic and niche.

Make sure to join my Digital Entrepreneur Newsletter where I go into greater detail concepts such as digital marketing, online courses, sales and email marketing:

https://www.simonwparsons.com/entrepreneur

Have you ever heard of 'Domain Authority' before? If not, you need to learn about it. In this classic Mindset Hackers episode I sit down with Sales Legend Marcus Chan and we discuss personal branding, niching down and how to position yourself as the absolute authority. Marcus share's how he got strategic and tactical before launching his business helping Enterprise & B2B sales reps create higher income through his sales strategies. Marcus is the author of the Wall Street Journal's best selling book '6 Figure Sales Secrets'.

Connect with Marcus here: https://www.linkedin.com/in/marcuschanmba/