Minute of Your Time
By Shay M Lawson, Esq
Minute of Your TimeApr 07, 2020
EP 40: PART OF THE PROCESS: The 4 Legal Docs You Need Before Hiring a Team
Having enough business that a team becomes necessary is an exciting milestone for any entrepreneur. But before you hand over those tasks taking way too much of your time, think twice about legally protecting what you are handing over. In this episode we will cover the 4 legal docs you need before hiring/scaling your team to protect your business, your money, your client and vendor contacts and more.
Plus on this episode's headlines information on why you need to think twice before trusting AI to write your privacy policy or any legal contract
Social Minute: www.rake.org
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. LinkedIn: Shay M Lawson Esq
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson or the Law Firm of Lawson McKinley and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 39: PART OF THE PROCESS: Bouncing Back When Big Deals Fall Through with Rikki Payne
Picking up the pieces when the big deal you thought you would land falls through or a client screws you over is easier said than done. On this week's episode we chat with operations and systems expert Rikki Payne about her entrepreneurial journey, how she healed and moved forward after experiencing set backs, and how simple acts of kindness can literally change everything. When asked what song best describes her...Rikki chose a Missy Elliot classic!
Guest Bio:
Rikki “Auntee Rik” Payne is a trusted operations and systems specialist with a knack for taking her clients' businesses from disorganized and disheveled to efficient and optimized. Her no-nonsense, get-you-together-in-love approach is refreshing and reassuring to her clients and everyone she comes in contact with.
Guiding business owners to developing healthy business Systems that support and improve quality of life is Auntee Rik's mission. In addition to her 30+ years of Operations experience in a variety of industries, Rik is also publisher of the biz organizeher™ - an operations manual creation system; and a Certified Dubsado Specialist. When she's not streamlining systems, Rik enjoys baking and being a pup-nana.
Start your Business Operations Manual with the biz organizeher™ https://aunteerik.com/tbo
Social Minute:
Dekalb Animal Services
https://dekalbanimalservices.com/
Other Links:
Checking Domain and Social Handles Availability
https://www.namecheckr.com/
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 38: PART OF THE PROCESS: Three Ways to Talk About Money and Prices without Feeling Salesy
Money and Sales are two of the most uncomfortable parts of the process for many entrepreneurs. In this episode we breakdown:
- How to Close Sales WITHOUT being Salesy
- How to Set Your Prices AND When to Raise Your Rates
- How to Overcoming Objections to Pricing or Requests for Discounts
As always we have:
- Times We Live In: Kelis vs Beyonce [WATCH FOX5DC COMMENTARY HERE]
- Social Minute: Supporting Local Libraries
- Minute in Time: Tai Randolph x The Suga/Hartbeat Productions [LISTEN TO THE SUGA HERE]
Other Links Mentioned in the Episode:
Maya Elious - [Built to Impact]
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 37: PART OF THE PROCESS: Building Your Business Dream Team and Personal Board of Directors
When should you hire a lawyer, a CPA, a business coach? How much should it cost? Do I need them on retainer? Episode 37 of the MOYT podcast discusses these three members of any business dream team:
- Whether to hire a lawyer flat fee or retainer
- Why you need a CPA at the beginning
- How to select the best professionals for your business,
- Managing pricing of paying for professional services, and
- When to get a business coach or mentor.
Plus:
- Times We Live In: Taking A Social Media Break for Sanity
- Social Minute: Volunteerism when Dollars are Tight
- Minute of Time: Barack Obama's Dream Team Draft
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on this podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 36: PART OF THE PROCESS: 3 Tests to Check the Health of Your Business
How healthy is your business? How do you know what could use a tune up before things start to go wrong? On this weeks episode host @shaymlawson shares the 3 tests every entrepreneur should be doing annually to check the health of your business.
Show Outline
- Season 3 Welcome
- Times We Live In : Supreme Court x Roe v Wade
- Part of the Process: Business Health Check
- Social Minute: Goldmine & Coco Backpack Drive
- Part of the Process: Summary + Bonus Tip
- Minute in Time: Back to the Future
Show Links
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Season Three Trailer
Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 35: The Untold Secrets of Mixing Business and Pleasure w/ Jessica Larché Washington + Sean Washington Co-Owners of Decide to Live LLC
Ep 34: CEO Mindset Series: Mastering Social Media Marketing + Brand Sponsorships
EP. 33: CEO Mindset Series: The 5 Hour Work Week Method to Scaling Teams
Would you like to work five hours a week and generate around $30K a month? Well that is exactly what Kelsey Kerslake, founder and creative director of Pinegate Road, did after losing child care at the START of the pandemic! On this episode Kelsey shares with us the secret method to the five hour work week and building a team and staff you can love and trust to run your business.
We Cover:
- Where to Begin to Automate and Delegate as a Creative
- What Systems/Documents to Ensure Quality Work+ Protect Business
- How to Handle Introducing Your Staff to Clients Sold on YOU
- The Genius Method to Creating the 5hr Work Week
- The Contracts and Policies to Put in Place When Hiring to Protect Yourself and Your Brand
You can find Kelsey + Pinegate Road + The Aligned Business Programs here:
www.pinegateroad.com
www.instagram.com/pinegateroad
You can learn more about Solo to CEO here:
www.solo-ceo.com
Follow the Show and Host online:
IG: @moytpodcast
IG: @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 32. The Future of Live Events w/ Tiwa Works International Live Event Producer + Tech and Real Estate Entrepreneur
When are festivals coming back?! Will live events ever be the same? Tiwa Works the Founder and Producer of the massively successful ABE in Lagos and one of the largest live events for college students in the US, Atlanta Greek Picnic, joins the podcast this week to chat about:
- The Future of Live Events,
- Networking with Industry Gatekeepers
- Building Business Abroad
- How to Plan for the Reemergence of Live Events Post-Pandemic
PLUS we dive into his other ventures in Real Estate and Tech Entrepreneurship to discuss;
- Where to Look for Good Real Estate Advice
- How to Spot Scammer "Experts" on Twitter/IG/ and Clubhouse
- The Basic Due Diligence Every Entrepreneur Should do BEFORE Investing
- Why Business Bankers Should be your BFF
Follow Tiwa and Learn More About His Events:
- linktr.ee/tiwaworks
- https://eventnoire.com/abe-lagos/
- https://atlantagreekpicnic.com/
Follow the Show and Host online:
IG: @moytpodcast
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP. 31: Revisiting How I was Right... Yet So Wrong about Trump as President
SOUND OFF: What did you think in 2016? Did you anticipate the last 4 years going the way they did? What's your biggest take away moving into 2021 and a new administration under Joe Biden and Kamala Harris?
REVOLT ARTICLE: www.revolt.tv/2016/11/9/20817617/3-reasons-why-trump-as-president-isn-t-as-bad-as-you-think
NYT Article on the 160 Republicans Who Did NOT Endorse Trump: www.nytimes.com/interactive/2016/08/29/us/politics/at-least-110-republican-leaders-wont-vote-for-donald-trump-heres-when-they-reached-their-breaking-point.html
Amanda Gorman's Complete Inaugural Poem: twitter.com/kylegriffin1/status/1351948882255626241
EP 30. Achieving Six Figures in Business with Systems and Automation w/ Kelly James Sales Strategist & Business Coach
Six figures on your 2021 goal list? Having the right systems and automations in your business are going to be key to allowing you to operate solely in your area of expertise and generate sales and conversions. Sales Strategist and Business Alchemist Kelly James joins the podcast this week to discuss how he went from helping mega corporations work more efficiently to coaching entrepreneurs. We cover: Why working a 9 to 5 Prepares You for Entrepreneurship The One Thing You Must Know Before Trying to Push Sales What Every Entrepreneur Should Do to Prepare for 2021 The Six Figure Lessons Learned from COVID, Blockbuster, and More Connect With Kelly Coaching: https://kellyjamescoach.com/ Instagram @kellyjamescoach Social Minute/Charity Water: https://www.charitywater.org/ IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 29. Behind the Lens: From Spike Lee Intern to Documentary Film Director with King Williams, Film Director, Journalist, and Author
The journey from idea to tangible creation in any industry takes a significant leap of faith as well as time, talent, and financing. Documentary Film Director King Williams joins the podcast this week to share how interning for Spike Lee and working with Sarah Burns (daughter of Ken Burns) laid the foundations to build his own projects and career in film and journalism.
We Cover:
- Bootstrapping Strategies in Documentary Film
- Financial and Budgeting Lessons Learned Interning for Spike Lee
- Defining What is Newsworthy
- How Entrepreneurs Can Establish Relationships with Journalists as an Expert
- Our 2cents on Club House and Social Media Echo Chambers
Connect with King:
- Support Pizza to the Polls: Venmo - @iamkingwilliams / CashApp $iamkingwilliams
- Instagram: @iamkingwilliams
- Twitter: @iamkingwilliams
This is also a DUAL PODCAST EPISODE! Check out my interview with King on the Neighborhood Watch Podcast: HERE
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 28. POWER HOUR: Music Business Basics + Networking in Africa w/ Amy Oraefo Esq Entertainment Atty + Entrepreneur
Taking a break from the CEO Mindset series to chat with Entertainment Attorney and Entrepreneur Amy Oraefo. Amy joins the @moytpodcast this week to chat with host @shaymlawson about how the details of the alleged details of Lil Wayne's UMG deal don't make dollars and sense. Plus Amy digs into how her Nigerian roots have played a major role in building her firm and breaks down how music creators can build business and network effectively within the continent of Africa's booming music scene
We Cover:
- Key Challenges Building Connections Abroad
- How to Network Via DM
- The One Book Every Music Creator Needs
- Resources to Engage in the Pulse of the African Music Scene
Music Resource Links
- www.amplifyafrica.org
- All You Need to Know About the Music Industry [AMAZON LINK]
Charitable Giving + Organizations:
- In Touch Ministries: https://www.intouch.org/
- The Gateway Center: https://www.gatewayctr.org/
- ATL Food Bank: https://www.acfb.org/
- Boys and Girls Club: https://www.bgcma.org/
- Hosea Feed the Hungry: https://4hosea.org/
Connect with Amy:
- www.aopclawfirm.com
- IG, Twitter, FB: @AmyOSaidSo
- Linkedin.com/in/AmyOraefo
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 27. CEO Mindset Series: The Secret to Leaving Corporate for Good w/ Qianna S. Bruneteau former Time Inc Senior Editor and Founder of the American Influencer Council
Ready to take the leap from corporate for good? On Episode 27 of the @moytpodcast @qianna_smith joins host @shaymlawson to share her journey going from working with organizations like Saks 5th Avenue, US Tennis Assoc, Time Inc, and Nordstrom to successfully launching the American Influencer Council the first not for profit trade organization for influencers.
We cover:
- Knowing When It's Time to Take the Leap
- The 1 Year Journey to Launch
- Mentorship Resources for Entrepreneurs
- Measuring Success After Launch
- The Key Skills Needed to Leave Corporate for Good
Contact Qianna or Learn More about the AIC and Score Here:
- https://www.instagram.com/americaninfluencercouncil/
- https://www.americaninfluencercouncil.com/
- https://www.instagram.com/qianna_smith/
- https://www.linkedin.com/in/qiannasmith
- https://www.score.org/volunteer
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP. 26 CEO Mindset: The 3 IP Assets Every Business Needs to Get to a Million ..and How to Protect Them
In episode 25 we talked about building million dollar IP assets; but what does that breakdown to in your business? Learn the 3 IP assets you should be building and protecting in your business. What risks you are taking by leaving the door open at certain levels of scale and success and how mature business owners with CEO mindsets prepare for legacy through proper IP asset management.
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 25: CEO Mindset Series: The Secret to Building Million Dollar IP Assets w David Tann CEO of Tantrum Agency
One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand.
Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive, the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's trademarks, domain names, a customer database with some 5.6 million files in it
What about your business? If you were to sell the IP and goodwill of your business what would those Assets include? What do you believe drives consumers to choose your business over others? How important is the look of your brand vs the service you provide?
Brand Design expert David Tann suggests waiting a full year before visually branding your business. Sounds crazy right?
David is one of my favorite clients at the firm and has launched brands for Abercrombie & Fitch, designed record-breaking holiday campaigns for Bath & Body Works, managed packaging for Kohl’s department store, revitalized the OshKosh B’gosh clothing brand, directed e-commerce for Carter’s, and unveiled the new identity for his hometown NBA basketball team, the Atlanta Hawks. In 2018, he branched out on his own to start the Tantrum Agency which has quickly grown to be one of the most sought after brand design firms in the country. Together we’ve worked on everything from contracts to trademarks.
Listen in to find out why waiting to visually brand your business makes perfect sense and what three branding principles David believes are key drivers behind tapping into consumer mindsets and building million dollar IP assets.
On episode 25 of the @MOYTpodcast David and I discuss:
- The Three Keys Principles that Drive Consumer Behavior
- How to Translate Challenges
- Defining Your Brand Through Emotion
- The Single Focus every CEO Should Have
- Why You Should Wait to Brand Your Business
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 24. A Case Study on Issa Rae: Making Multiple Passions Make Sense
Building an enterprise takes time. But how exactly does it happen? On this week’s episode of the Minute of Your Time podcast I’m giving you a case study on Issa Rae, her show Insecure, Issa Rae Productions, and her Record Label and Publishing Company Raedio and the 4 principles to making multiple passions make sense in creating an ecosystem of enterprises that support each other.
In Summary:
- Mindset - Have Patience BEFORE You Pivot to a New Business
- Lose Early! Learn to Leverage Long Term Wins in Negotiating
- Multiplying is a Mistake.
- The 2 Team Members Critical to Building Multiple Businesses
Trapital Issa Rae Flow Chart: https://i2.wp.com/trapital.co/wp-content/uploads/2020/04/Screen-Shot-2020-04-23-at-1.19.59-PM.png?resize=768%2C564&ssl=1
Subscribe to Trapital: https://trapital.co/?rh_ref=7d491c01
EP 23. Beyonce's #BlackisKing and the 4 Lessons Every Entrepreneur Should Know
Here are the four lessons:
1. Strategize Partnerships but maintain Ownership via IP ownership and licensing
2. Understand how to PAY YOURSELF and create multiple passive income streams
3. Use NDAs and Put People on a Need to Know Basis
4. Constantly elevate while controlling your brand narrative
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this podcast without first seeking professional legal counsel. **
EP 22. Negotiating With Power - Pt 2: Lessons in Owning Your Ideas from Viacom vs Nick Cannon
In this episode we are talking about Viacom vs Nick Cannon and the three lessons you can learn in ownership as it relates to negotiating with power to legally protect your business and creative content when working with larger entities. Plus the small print nobody tells you to look out for in conference/speaker agreements that could jeopardize your ownership in exchange for money!
We cover :
- The small print in contracts that turns over all ownership
- How you can change contract language to benefit you and legally protect your content
- How to leverage for revenue driving opportunities when you have no leverage
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 21. Negotiating with Power - Learning Lessons from Netflix's Lawsuit vs Monique
Are you ready when opportunity knocks? Are you taking whatever is offered to you out of excitement or fear? Learn these 6 lessons in Negotiating with Power from the current legal battle between Netflix and Oscar Award winning actress and comedian Monique:
Monique Wins Appeal Against Netflix for Low Ball Offer: HERE
Negotiate Like a Boss (Video Workshop) : HERE
Ahmad Aubery Change.org Petition: HERE
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 20. Procrastination + Naivety is Killing Your Brand - Lessons from Lady Antebellum and Makeup Behemoth Nars
EP 19. Million Dollar Negotiation Lessons from an NBA Agent
Negotiating is about much more than getting what you are worth. Are you seeing the big picture in your business? NBA Agent Antoine Wade joins the podcast to chat with us about:
- Negotiating Future Worth - A Lesson from Scottie Pippen
- Finding Leverage When Your Hand is Forced in Business
- How to Leverage your Worth as a Rookie,
- Listening and Trusting Your Gut in Negotiation
Social Minute: Send an email demanding justice for Breonna Taylor and others here
Follow Antoine Here: @antoinewadeesq
EP 18. Networking to Win in TV, Film, and Music
This week we sit down with Steve Allen and talk about his journey in the industry going from rapper, to actor, to being behind the camera and co-founding Approach Ltd. a VFX production company that has worked with some of the biggest names in TV, Commercial, and Film. I also introduce a new segment "The Social Minute" where I'm giving the download on social issues that are impacting our communities and I'm starting first with the music community and the Black Music Action Coalition.
We Chat About:
- Networking in Music
- Balancing a 9-5 with a Creative Career
- The Gatekeeper Mindset in Music
- Jayz Mindset in Music
- Key Signs Your Should Walk Away from A Creative Gig
- When to Focus on 1 Craft vs Stepping Outside the Box
- Moving from Rapping to Acting
- Getting an Agent
- Learning Your Craft
Follow Steve Allen: @juststeveallen
Follow Approach LTD: @studioapproach
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
BONUS: 3 Ways You Can Stop Racial Injustice in America
You blacked out your social media. You shared a Breonna Taylor graphic. You even protested in the streets. Now what? What should we be doing to move forward on progress in America towards racial justice. On this raw emotional episode I am sharing 3 simple ways you can stop racial injustice in America.
5 Calls App: https://5calls.org/
(This app literally gives you the contact information AND script of what to say about issues you care about most)
ACLU: https://www.aclu.org/action/
(Interested in long term action? In police oversight? The ACLU has been working for decades to represent those who have too often gone unheard)
Vote Smart: https://justfacts.votesmart.org/
(Find out who is on the ballot, how they fall on major issues, and how big money has influenced their voting)
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 17. How to Write Emails and Captions that Convert and Connect
This episode was recorded back in April when COVID19 was the largest of our concerns. But now we are facing one of the most tense times in recent history here in America as racial injustice has sparked outcry, rallies, and protests for change from the justice system to corporate America. What do you say right now? Do you say anything as a business owner? How do you best connect with your audience to show them who you are as a brand and as a person in tough times? On this episode I am chatting with my copywriter Patti Haus on crafting captions, emails, and sales copy that converts with audiences not just for sales but also in brand trust and authenticity during tough times.
We cover:
- When to hire a copywriter for your business
- How do you communicate to customers during times crisis without feeling insensitive market when it feels unmarketable?
- Biggest Email Mistakes Business Owners Make
- Why people struggle to communicate value
- How to learn customer voice and avoid industry jargon
- Why Images are Say More Than Captions
- Addressing the elephant in the room
Here's my latest email to my subscribers as a mentally exhausted black woman in America: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=dafe1ebdc1
Here's what I said during COVID19: https://us7.campaign-archive.com/?u=39b9a9e37ec7942be93dcf0df&id=0f2f45fea2
Follow Patti Here: https://www.pattihaus.com/
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Ep. 16 How to Legally Use Music and Photography in Your Digital Content
Don't get caught shoplifting online! Today's episode covers the top 3 huge legal mistakes I see entrepreneurs making online during COVID19 that could cost them big time. These are things about using other peoples music and photos that are getting entrepreneurs blocked from access to IG Live, FB Live, and more. Understand the copyright laws that govern the internet and how it impacts the way you should be doing business online in a COVID19 world.
Royalty Free Pictures: unsplash.com
Library of Congress Free Sound Catalogue: http://www.loc.gov/rr/record/
Podcast Platform: anchor.fm
Royalty Free Music: https://freemusicarchive.org/
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 15. Promo Basics for Indy Music Artists w/ Moses Davis SE Promotions Manager, Columbia Records
Is radio really dead? Do major labels care about follower counts? Moses Davis, SouthEast Promotions Manager for Columbia Records joins the podcast this week to give major label insight into what it really takes to move music and make it a hit. You can also catch this episode on youtube for the video interview.
Here's a sneak peak at some of what we cover:
- Why Going to SXSW, Revolt, and A3C is a Must for Indy Artists
- How to Stand Out to Label Execs and A&Rs
- Why Social Media Matters to Major Labels
- Why You Still Need Radio Spins
- How Long it Takes to Make a Single Hit on Radio
Bonus Ep: Married to the Game...The Truth Behind the Music Industry
Do the music business and relationships really mix? What is it like being married to a rapper? Chinara Butler wife of the late great Pimp C joins me this week on the MOYT podcast to talk all things love and music businesses. What are the lessons learned? The highlights? The low lights. We dig into it all ..grab a drink and enjoy!
We chat about:
- Getting involved in the music business
- The Truth behind the Jayz vs Pimp C Stories
- Getting Pimp Released from Jail Early
- The Best/Worst Moment w Fans after Pimp's Death
- Biggest Regrets and Advice for Lauren London
- The Importance of Having a Village
- Handling Business as a Widow and Building a Team
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 14. Legal and Money Basics Every Startup Founder Needs to Know w/ Vivek Boray, Esq
Are you an entrepreneur in the tech space? Have a product or app that will change the market? Tune into todays episode with StartUp Attorney Vivek Boray as we discuss all things startup! He is the Entrepreneur in Residence for WeWork Labs and Founding Partner of DB Law LLP
Today's Episode Will Cover:
- The true definition of a startup?
- The biggest mistakes startup founders make in doing business with friends and taking on investors
- Basic legal items startup and free resources founders should consider
- What to look for in StartUp Counsel
- WeWork Labs
You can connect with Vivek on LinkedIn: HERE
Resources Mentioned:
Ep 13: Money & Investment Basics for Entrepreneurs w/George Acheampong Jr
Should you take on investors for your business. What are the key things your accountant should be creating for your business? In this episode we are chatting with financial expert George Acheampong Jr about money management for entrepreneurs, smart stock moves during the down economy, and more. Happy financial literacy month!
Show Notes & Investment Guide: shaymlawson.com/blog/george
Topics Covered:
- The 3 Financial Professionals Business Owners Need
- Why it's smart to apply for stimulus cash now
- Smart stock moves during the current downturn
- Smart Investment options that aren't stock or real estate
- What to do instead of offering ownership shares
- Money management strategies to make your business recession proof.
Ep 12. How to Legally Protect Your Digital Course
Webinars, digital courses, virtual town halls and conferences are everywhere. Is yours protected from copycats who will attend just to steal your content? Did you know FB can blacklist you from advertising? How should you handle refunds for digital downloads and conferences? This episode covers it all plus the five basic ways to protect your digital offering.
[2:00] Limiting Copycats with Terms of Use
[6:30] How Sharing Emails Can Get You Blacklisted off MailChimp
[8:40] The 3 Places Your Refund Policy Needs to Be
[12:00] The Disclaimers You Need that all the Big Guys Use
[15:00] How to Enforce a Take Down or Cease & Desist
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
Ep. 11: How to Show Up Online and in Business as Your Authentic Self w Lydia T Blanco
A common battle entrepreneurs face is finding your voice within your brand/business. Struggling to understand how to engage with customers online that feels real yet converts into revenue? Then this episode is for you.
This week on the Minute of Your Time podcast I had the privilege of talking with digital journalist Lydia T Blanco about showing up online and in business as your authentic self.
We Cover:
[7:00] Whether you should make two accounts or keep personal and brand accounts the same
[11:50] How to show up on LinkedIn vs Instagram or Facebook
[15:33] 3 tips to gaining genuine engagement with your online community instead of just lurkers
[16:46] Ghosting your audience
[20:14] The Importance of Connecting with Your Audience Off Social Media
[22:53] Inconsistency vs Pivoting into Purpose and Authenticity in Business
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP 10. 3 Things to Do When Clients Don't Pay
If you freelance or own a small business chances are you have at least one or two unpaid invoices. What should you do when clients don't pay? Before filing a small claim here are 3 things you can do to secure your bag.
SHOW NOTES & SAMPLE EMAIL: www.shaymlawson.com/minuteofyourtime
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
BONUS EP: Estate Planning as a Brand Management Strategy w/ Delania Barbee Esq.
We are continuing our conversation from Ep. 09 with estate planning attorney Delania Barbee Esq. on preparing your business for the unexpected.
[3:35] Why having just a will isn't enough to protect yourself.
[9:45] Should you be unable to run your business do you have a plan in place for who will handle matters for you?
[12:10] Is it really wise to have the same person as your power of attorney over everything?
[14:30] Covering the Bases..a breakdown of estate planning tools
SHOW NOTES: www.shaymlawson.com/minuteofyourtime
IG @shaymlawson
FB: Shay M. Lawson, Esq.
Twitter: @shaymlawson
The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **
EP. 09 Protecting Your Business for the Unthinkable w/Delania Barbee Esq
Cornoavirus has taken us all by surprise. Was your business prepared? What if your health were ever compromised? What will happen to what you've been pouring your blood sweat and tears into? This episode is a deep dive into protecting your creative business in the event of the unthinkable...it's more than just having a will. Estate planning attorney Delania Barbee gives us the breakdown on what you really need to have in order to protect your business for the unthinkable.
FULL SHOW NOTES & ESTATE PLANNING WORKSHEET: www.shaymlawson.com/minuteofyourtime
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this podcast or website without first seeking professional legal counsel. **
BONUS EP: Influencer Deal Negotiations Explained - What to Charge for Social Media Posts
Wondering how social media influencer deals are made?
Check out this episode of Minute of Your Time to hear:
- How "like" counts being taken away is impacting my clients
- What analytics I use to negotiate top $$$ for my client's posts
- What types of engagement brands really look for when making influencer deals
Are you an influencer looking to get paid to post on social media? Check out my previous posts and learn how to negotiate your influence:
HOW TO GET PAID YOUR WORTH AS AN INFLUENCER
WHY BRANDS OFFER FREE PRODUCT INSTEAD OF CASH
IG: @shaymlawson
Twitter: @shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 08 Trademark 101: Legally Protecting Your Brand & Business
Find Out if You Need a Trademark or Copyright: https://www.shaymlawson.com/blog/2legitprotection-nsn7z
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 07 Copyright 101: Legally Protecting Your Work
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 06 What to Do When Someone Steals Your Content Online
What to do when someone steals your content online?!
Get your free cease and desist template here: https://www.shaymlawson.com/blog/2legitcopyright
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 05 Do You Need an LLC to Open a Business
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 04 How to Legally Protect Your Ideas
How to protect your creative ideas? Do you need a trademark or copyright: https://www.shaymlawson.com/blog/2legitprotection-nsn7z
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 03 How to Do Business With Friends and Stay Friends
Free Downloadable Template for Collaboration Agreements: https://www.shaymlawson.com/blog/2legitcollabs
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson
https://www.twitter.com/shaymlawson
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
BONUS EP: What to Look for in an Entertainment Manager ft Ashley Kershaw
In this bonus episode I caught up with entertainment manager Ashley Kershaw at the Industry Insights panel hosted by the Atlanta Chapter of the Recording Academy and got her thought on the best way to find a good manager in the entertainment industry.
Find her online: @createakershaw & @the7percentus
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice.
**This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **
EP. 02 5 Legal Terms Your Client Agreements Must Have
Live Legal Consult from the 2019 A3C Music Festival and Conference.
Answering the questions:
"What are sample legal clauses for DIY contracts?" AND "How Do I Get Paid What I'm Worth?"
Are you using templates from google? Make sure it passes these 3 test first: https://www.shaymlawson.com/blog/2leg...
https://www.instagram.com/shaymlawson
https://www.fb.com/shaymlawson https://www.twitter.com/shaymlawson
EP. 01 Trademark 101: How to File a Trademark
In this episode learn the basics of what you can expect when you file a trademark application with the United States Trademark Office. What the difference in price and service will be if your DIY, use an online service like Legal Zoom or Rocket Lawyer, or hire a private attorney.
Aren't sure whether you need a trademark or a copyright? Visit the blog where I break down exactly what you need to protect your brand and business: https://www.shaymlawson.com/blog/2legitprotection-nsn7z
The materials and information contained on this podcast are for informational purposes only and you should not consider anything on this podcast as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information found on this site without first seeking professional legal counsel. **