Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners.
From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.
Tune in to hear Miss Kemya, Chief Marketing Sparkler atMarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.
As it pertains to building your authority, hosting local meetups is an excellent way to demonstrate your expertise. A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook events, Eventbrite, etc., but using Meetup.com is a good idea. It’s a great way to get the word out about your event. Meeting up with people locally is a great way to make connections and increase your authority. Listen in for tips to make the most of your meetings.
See the full blog post at http://bit.ly/2PNCJmS.
So many entrepreneurs get confused about dual Instagram profiles, from a branding perspective. When you're trying to build your business brand, you may want to create one Instagram profile for your personal life and one profile for your business life. If you're not sure what to do, tune in to this episode to help you decide. For more social media tips, visit http://marketingsparkler.com.
Most business want to use Facebook ads as part of a paid advertising mix. However, the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you’re not careful, you can waste a shit ton of money on your Facebook ads and see little to no results from your efforts.
The trick is to weed through the vast population of users, dig into the goldmine of Facebook data available, and tweak your ads to get optimal ROI. To get maximum results from Facebook advertising, it just takes a few key steps. Listen in to learn more! See the full blog post at http://bit.ly/2Pa5bjz.
Amanda had several e-books, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend webinars. She would tell the other attendees about her projects and she even had several people interested in them. But a year later, she was still in the EXACT same place. She never launched anything.
Maybe you can relate to Amanda. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there.
You’re hiding your best work from the world and it’s time for a change! To start launching your products, you first have to understand what’s been holding you back. Here are the most common reasons why you’re stuck…
You haven’t launched yet? What’s holding you back? For more, visit the blog at http://bit.ly/2zj8dHa.
When you're creating a new product or course, keep the end user in mind. How will she find it useful? What problem does it solve? How important is this problem in the grand scheme of things, meaning, how much moolah is she willing to spend to solve this problem?
When you write the copy for your sales page, drill down to your ONE ideal customer. Don't try to be everything to everyone, this will only lead to confusion. When your customer lands on your sales page, they should know if this product is right for them.
Remember, a confused mind is indecisive. A person who finds the product or course that will solve their problem will hit that buy button. Make sure your sales page speaks to THAT customer.
Focus on making your product or ecourse so specific that your potential customer knows it's right for them, or not. For more marketing insights, visit marketingsparkler.com.
It's about time for publishers and influencers to heavily promote their advertising packages for the holiday season. You know those "spend $10 and get promoted to my thousands of fans" promos. CAUTION: An INFLUENCER gets people to take ACTION. So when you are searching for influencers, do not focus on follower counts. Look at engagement metrics, such as:
1) What % of followers like their posts?
2) What % of followers comment on their posts?
3) How many people share their content?
For example, if Influencer X is on Instagram and has 20k followers, and gets 100 likes and 5 comments on her posts, she is NOT an Instagram influencer! She just has plenty of followers. She is not going to get people to take action on your Instagram ad.
Now, you might think, it's only $10, $20, but you are probably using more than one influencer/publisher for ads to maximize your impact and visibility. Those $$$ add up quickly! And you can be left with nothing to show for your $$$.
Again, follower counts do NOT make someone an influencer. Engagement does. For additional insights into influencer marketing, visit http://marketingsparkler.com
An Introduction: 5 Big Reasons Why You Should Use Facebook Ads
If you’re looking for a quick and highly effective way to reach a massive audience, locally or globally, then Facebook advertising is an excellent, and affordable, option. Tune in to hear five of the biggest reasons for this, and why you should use Facebook ads for your business, starting today. http://bit.ly/2J4W6SL
Social Media Tip for every person in business: When you hire someone, ANYONE, to set up a new social media account, that person should ask for the email address you want associated with the account. You should be using your own email address. YOU need to all of own your accounts, not your VA, not your friend.
If someone is creating a new Facebook page for you, you should ALWAYS be an Admin on the page to retain control. It should be linked to your personal profile, not the profile of the person you hire. It doesn't matter that YOU don't know how to use the social media, YOU still need to own ALL of your digital properties. Even if your kid or cousin sets the thing up, TAKE OWNERSHIP of your stuff.
I can't tell you how many times a client hires me to manage their social media, I ask for the login info, and they don't know it or don't have it. They have to get with the person they just fired, or some former VA, etc. who is not interested in giving up the information. Sometimes the other person has created the account and has 100% ownership, and refuses to hand it over.
This means I have to create a brand new account from scratch. Can you imagine losing your following or your precious username/handle and having to start over? It ain't pretty and can be avoided if you follow the steps above to retain ownership.
BONUS TIP: Create a document that lists all of your usernames, logins, urls and passwords to all of your social media and website logins and KEEP IT UPDATED. When you hire a Social Media Manager, she's going to ask you for this. Producing this document will facilitate a smooth onboarding process.
Need a Social Media Manager or a social media strategy? Visit me at http://marketingsparkler.com.
Too many people are complaining about algorithms, and how these algorithm changes are "messing up" who sees posts, how often, at what times, etc.
Listen: Facebook and Instagram and Zuck and his peeps are gonna keep doing their thing, monetizing these platforms as the OWNERS. It is up to you to build an INTEGRATED MARKETING STRATEGY so that you do not have to panic every time an algorithm changes.
This means using a mix of marketing strategies, all working together, leading people through a system, breadcrumbs leading to multiple entry points on your website.
How to focus on making your business algorithm proof? Form JV partnerships, get yourself some media exposure, get interviewed on podcasts, start your own podcast, build your own list, and focus on building your fanatical tribe of people who will look for you when that algorithm doesn't show your content. Create a multimedia mix of content - videos, stories, blogs, pics, etc - and share these across multiple platforms, with ALL roads leading back to YOUR website, and YOUR email list. The platforms you OWN.
If your single focus and entry point for leads is a social platform, aka something you do NOT own or control, you will always be at the mercy of the algorithm fairies, who love to make you scream and complain.
Define your strategy and EXECUTE. Do not leave your business at the mercy of the algorithm fairies. They are not here to serve you.
For more tips on marketing your business in a digital world, visit http://marketingsparkler.com.
Quick tip: Do you plan out your social media content in advance? Or do you open your app and sit for 20 minutes (or longer) trying to figure out what to say? Learn how you can save at least 3 hours each week with a bit of planning. marketingsparkler.com
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, quizzes, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way.
Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan.
From planning the content you will create, and in what format, to integration of your business goals, this episode will help you figure out what content to produce, and how to deliver it to your audience. You might want to take a few notes!
Learn more on the blog at http://bit.ly/2IQkjMd
Quick tip: Use a vanity url for the link to your "schedule a discovery call", "let's chat", or any other introductory call you schedule with potential clients. Then redirect the URL to your ugly calendar link. Here's why it will make your business life easier.
There is NO such thing as having a business too small to outsource projects.
When should you start outsourcing in your business? Now! Trying to do everything yourself wastes time, and it's an easy way to procrastinate on SELLING something!
Save time + money by outsourcing the parts of your business that are NOT your area of expertise. Whether it's a one-time project, like making a book trailer, or researching competitors, to continuous projects like blogging and branded social media images, YOU. CAN. OUTSOURCE .
As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning.
So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like yours: A User Guide To Effective Content Creation for Small Business.
After all, you may have heard the following statement from a small business owner: “But I want to do it all myself”. Maybe you have echoed this sentiment yourself. While the sentiment is healthy, the reality….not so much. How many unfinished projects are sitting in the digital folders of busy people?
Thousands of ideas that will never see the light of day. When it comes to measuring content success, don’t drool over industry blogs and success stories — focus on what you can do better, with the help of these tips of course! Learn more on the blog at http://bit.ly/2CabWKh
Have you ever looked up at the end of the day and wondered to yourself, what did I do all day? Between responding to emails, posting on social media, researching new tools, following up with a prospective client, taking phone calls, and keeping your coffee cup full, the day is over and you haven’t tackled half of your to-do list. And you still need to generate revenue today.
There are only so many hours in the day and you can’t possibly get everything done, no matter how many hours you work.All the excuses we come up with for why we can’t get ahead… the list goes on. But the fact of the matter is simple: no matter what you think you could do better, you still need to outsource some tasks. As a solopreneur, your daily activities should be centered on revenue-generating tasks. Here are the top 6 time drains that every solopreneur should outsource and why. Learn more at http://bit.ly/2rUI6Ul.
There are marketing action items EVERY BUSINESS should undertake, no matter the size, location, or the products and services sold. All marketing should be created and implemented with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or try to sell something to your audience, they already feel as if they know, like and trust you.
With this in mind, I have created a list of the top marketing action items for new and new-ish entrepreneurs doing it solo. Make sure you have these basics covered, and your foundation for success will be strong and solid, at least from a marketing perspective.
Listen for the Top Marketing Action Items for New (and New-ish) Entrepreneurs. Read the full blog post at https://marketingsparkler.com/marketing-action-items-new-entrepreneurs/.
In order for your company to succeed on social media, you have to START off with a plan. This means that you DO NOT hop on a social media platform and start clicking and posting with nary a strategy in sight. Granted, this is fine if you’re using social media for personal reasons.
However, if you are using social media as a marketing vehicle for your business, you owe it to your business to put a strategy in place FIRST. A 7-point social media marketing strategy will include the following steps:
1) Listen to your audience. Who are they, where are they, and what do they want? 2) Stop guessing, use your analytics! Let analytics continually redefine who your customer is. 3) Engage your community with employee advocacy. 4) Optimize your publishing strategy. 5) Advertise wisely – with predefined objectives. A small budget is better than no budget. 6) Pay attention to the RIGHT metrics. 7) Measure your social media efforts against your goals.
Visit http://bit.ly/2I4FutJ for more info!
Social Media Tip of the Day: When automating social media, you still need to check the posts to ensure they post properly.
Question: Why do I have to check the post if I scheduled it?
Answer: Because your automation could've fumbled. Is there a typo you didn't catch the first time? Did the wrong image pull from a blog post? Does your feed flow look funky? Did you tag the wrong person, or forget to tag someone?
This may sound silly and minor, but it is NOT minor. You could think your automation is on point, only to realize there was an error and your automation tool couldn't post the update. Or you pulled the wrong image and now your blog share looks ugly.
It is obvious when people automate everything because they miss little things like typos, weird filters, random images that don't match the content. When coupled with no responses and no engagement, it reflects poorly on your brand.
For more tips visit thebestmarketingblog.com.