Marketing with Mitch Alverson

We're all busy. Sometimes our marketing gets forgotten. Use these tips to get back on track.

The short answer is YES! And yesterday we talked about blogging for local content.

Just last week Google rebranded Google My Business. It’s now known as Google Business Profile. I talked about GMB a few episodes ago, and with the rebrand, I thought I’d talk about it again… because it’s very important for your local business or non-profit.

It's hard enough to tell a good joke in person. It's even hard digitally. We get into whether or not and how you might use humor in your marketing.

Is email marketing dead? I don't think so. I get into it in this episode.

My Business Report

Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. 

In today's episode, I walk you through the new My Business Report from Business Made Simple.

Discover what’s wrong with your business, and get a customized plan to fix it. Knowing what’s really going on with your business shouldn’t be a mystery. In 12 minutes you'll get a FREE, detailed report on the health of your business and a customized plan for how to make it more profitable. 

As leaders, we’re known for always starting something new. Sometimes it’s simply an idea you’re mulling over, and other times it’s a full-fledged launch. In this episode, I get into some suggestions for starting new things.

If you're familiar with the StoryBrand framework, the concept of a clear message is nothing new. It’s an approach that positions your reader as the hero and your company as the guide. Instead of talking about an illustrious career or a multitude of product features, you remind the reader that you exist to solve their biggest problem.

Email Mitch at mitch@b3advisors.org

There’s a ton of confusion around the difference between taglines and one-liners. They’re often used interchangeably (and understandably so). Here is a helpful way to differentiate between them.

Email Mitch at Mitch@b3adivors.org

Free giveaway at the end of the pod.

Are you talking about how your clients or potential clients will succeed if they use your product or service? Are you reminding them what the consequences are if they don't use your products and services? If not, why not?

Business Made Simple Free Giveaway - details in the pod.

Are you giving your customers or potential customers an easy three-step plan on how to move forward with you and your business? If not, it's most likely they won't do anything. Listen in to learn more.

GIVEAWAY information at the end of the podcast.

No one, absolutely no one wants to be around someone who talks about themselves all the time. It's annoying!! So, why do so many companies and solopreneurs think they should do it in their marketing? Stop it! It's not helping, it's hurting. Your customers and potential customers wake every day as THE hero in their own story. So don't go competing with them for who is going to be the hero. In this episode, I'll show you how you can still talk about yourself in a way that makes your client the hero.

StoryBrand Principle #2: If you stop talking about our customer's problems, they stop paying attention to your brand.

StoryBrand Marketing Principle #1: When you agitate a customer's desire, they enter into the story your brand is telling.

Have you defined really what your clients and prospective clients want?

Here are some practical ways you can improve your marketing right away:

Hey There! We're pivoting to Marketing with Mitch. In today's episode, we talk about why your marketing messaging may be making prospective clients bounce. Here are some practical things you can do to improve your marketing right away.

Hey There! We're pivoting to Marketing with Mitch. In today's episode, we talk about how Story is a Sense-Making Device, and that you should be using it in your marketing. Here are some practical ways you can improve your marketing right away:

Hey'O! We're pivoting to Marketing with Mitch.

In today's episode, we talk about why you're wasting your marketing dollars and what to do about it.

Here are some practical ways you can improve your marketing right way:

Hey hey hey! We finished Don's book! Great job everybody! So, where is this thing going? Well, I'm going to continue to do a daily podcast. I'm going to focus on Marketing, Messaging, Communication, and Coaching. Stay tuned!

We did it!! We made it through the book Business Made Simple by Donald Miller.

The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:

Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21

The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:

Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21

The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:

Holding Launch Meetings 8/24/21 The one-pager 8/25/21 Weekly Speed Checks 8/26/21 Keep Score and Measure Success 8/27/21 Celebrate! 8/30/21

The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you'll get more done and have more successful projects. Here's what we're talking about:

1. Holding Launch Meetings 8/24/21
2. The one-pager 8/25/21
3. Weekly Speed Checks 8/26/21
4. Keep Score and Measure Success 8/27/21
5. Celebrate! 8/30/21

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

Establishing Clear Priorities Identifying KPIs Creating Streamlined Processes Giving Valuable Feedback Be a Coach, not a Cheerleader

Management is a blast! Unless it's not. Over the next few episodes I'm going to go over the Management Made Simple framework and talk about:

• Establishing Clear Priorities
• Identifying KPIs
• Creating Streamlined Processes
• Giving Valuable Feedback
• Be a Coach, not a Cheerleader

We're all negotiating pretty much all the time. Salary, schedules, where to eat... it's happening. You better have a framework to negotiate from or you're gonna get out-negotiated.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Face it, we're all in sales. So, you better know how to do it. Listen in for the few episodes where we dig into the Sales Made Simple framework AND get a daily Sales Answer from Jeffery Gitomer's book The Little Red Book of Sales Answers.

Don't leave the end of your presentation to chance. Figure out the theme of your presentation and make that the last thing your audience hears.

People need to know what you want them to do. Tell them with a strong call to action.

If you'll foreshadow what success looks like or could be, you'll inspire the audience and they'll keep listening.

All great movies have the main plot and that main plot has a bunch of subplots that come and go throughout the story. Well, your presentation should have great subplots too. Listen and see.