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Tea Time With Tech Marketing Leaders

Tea Time With Tech Marketing Leaders

By Kerry Guard
This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them.

It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics.

Be sure to subscribe so you catch every season as soon as it drops at the beginning of each quarter.
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S11 E01 - Dani Woolf - Know Thy Audience
Welcome to Season 11! Eight more episodes are here for you. Check em out and listen in whatever order you choose. We did curate them for you to serve up the best flow possible if you did decide to binge, but no worries if you’d prefer to skip around. Listen your way! On this first episode of season 11 is Dani Woolf. Dani chimed in all the way from Israel and she and Kerry dig in to what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same. Dani is the VP of Demand Gen at Cybersixgill. She’s a swimmer turned marketer and she still has the same appetite to win. She’s been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years. And while still get the same adrenaline rush looking at the scoreboard instead of beating personal records ⏱, she prefer racking up net new opps and revenue 💰with growth marketing strategies. Today, she is responsible for digital marketing and demand gen programs at Cybersixgill. Dani’s core specialty is in digital marketing with a focus on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization and marketing automation. Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniarad/ Season 11 Spotify Playlist: https://open.spotify.com/playlist/6zszIevpfzAuRpJSOYvci3?si=f2fca4cd6ecf4e3a
45:46
April 04, 2022
S11 E02 - Chris Spellman - Man on a cyber security mission
Welcome back to season 11! In this episode Kerry Guard chats with Chris Spellman. Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue. Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
42:15
April 04, 2022
S11 E03 - Kaya Adams & Alexandra McWethy - Build Your BDR Team Now
In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard. Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results. Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small businesses and mid-size enterprise organizations better protect their employees, customers, and sensitive data. Kaya and Alex are a force. They have teamed up to build a team of Business Development Representatives. They are focused on drumming up leads then nurturing them to a place where they can pass them off to the sales team. Kaya and Alex break down how they did it, why marketing and sales love this approach, and the early outcomes they’re seeing. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
01:00:31
April 04, 2022
S11 E4 - Hana Jacover - The Community Effect
In this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert. Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. And she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision makers. Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply.
48:37
April 04, 2022
S11 E05 - Rob Neuman - Personalized Account Based Marketing
In this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we’re used to the cyber security and data side so it’s nice to hear of other approaches outside of these industries and maybe find opportunities to apply it. This conversation is especially special because we’re talking just a week or so after Russia invaded the Ukraine and we take a moment to sit and chat through what that means and the impact it’s had on Rob and his company. Rob is the Digital Leader of CSS Commerce. He works to create the most effective, uniquely innovative solution that will build your business, handle more traffic and transactions, move more clients to your platform and give you real insight into your business. Basically eCommerce for B2B. Rob knows the only way to make B2B transactional like ecommerce is to approach each of his clients with turn key solutions as they are all different. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
51:37
April 04, 2022
S11 E06 - Jada Holst - Raising The Next Generation of Marketers
In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader. Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
46:53
April 04, 2022
S11 E07 - Naz Ekim - PR Done Right
On this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She’s so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security. Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of technology companies. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
46:15
April 04, 2022
S11 E08 - Jim Mitchell - Pitfalls of fast funding
In this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to quickly. Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management, and the ability to communicate across departments. He leads by doing not by telling. This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing. It’s hosted by me, Kerry Guard - CEO and co-founder of MKG Music, mix, and mastering done by Austin Ellis. If you’d like to be a guest, please visit mkgmarketinginc.com to apply. Jam out with this season's Spotify playlist.
51:16
April 04, 2022
S10E01 Amber Anderson - Recruiting Via Marketing
What an honor to kick off Season 10, with having our very first guest back with us, Amber Anderson. Be sure to check out her first episode - the very first episode of the Series. She takes Kerry to school on intersectionality and how it relates to marketing. Specifically the intersectionality of women, where they live, their ethnicity, their race, their life stage and how as marketers we need to make sure our marketing meets women where they are. It’s so good. Amber is so clear in what we need to do as marketers and how we can do better. Which she brings us to this episode. Amber’s company, Tote and Pears has become more strategic in seeing a clear need for both women and tech companies. Given the great resignation, how real working remotely is now, and the realization for woman that the need for a true work life balance is non-negotiable, Amber and her team have identified a clear way to use their marketing and branding super powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help  women find awesome careers where they can have the lifestyle they want and can lean into it without apology. https://www.toteandpears.com/ https://www.linkedin.com/in/ambernanderson/ Spotify Playlist
52:19
January 10, 2022
S10E02 Peter Zaballos - Heart Centered Leadership
On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic Brand.  This is actually perfect timing in following Amber’s episode, because Peter is a prime example of what it means to be living the life he wants and to have a company support it. Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who Peter is and the amazing conversation we knew he and Kerry would have. We’ll tell you all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered. Let’s take a listen. https://www.linkedin.com/in/peterzaballos/ Spotify Playlist
56:27
January 10, 2022
S10E03 Lavanya Ganesh - The Human Experience
On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly -  and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end, this episode is a great opportunity to do just that. https://www.linkedin.com/in/lavanyag9/ Spotify Playlist
51:46
January 10, 2022
S10E04 Shane Whelan - Rise Above The Competition
On this episode Kerry Guard chats with Shane Whelan, Owner of PetBidder and Carrying the fire. You might be wondering why we have Shane on our Tech Marketing Leaders Podcast. Sometimes we come across people who just catch our attention. Who has a great story. Who is out there doing something different and thoughtful and after talking to these people we realize that we all can learn from their journey… and Shane’s journey is inspiring. How he sees the world and his customers is something we all need to lean into no matter who we’re marketing for. It was an honor to connect with Shane and we hope you feel just as inspired as we did. https://www.linkedin.com/in/shane-whelan-13356bb5/ Spotify Playlist
46:34
January 10, 2022
S10E05 Lisa McDermott - Content
On this episode Kerry Guard chats with Lisa McDermott, VP of Marketing  at Acqueon. When Lisa and Kerry talked, Lisa was working at CoreDial, which is interesting because it’s a business that relies solely on partners. Marrying the business model with Lisa’s view of marketing and content makes for a new and exciting conversation we haven’t had before. Take a listen. As an FYI - Lisa is now the VP of Marketing at Acqueon. She just started in January and is already looking for some great people to add to her team. Head over to their website and check out their job postings: Product Marketing - https://www.acqueon.com/careers/director-product-marketing/ Partner Marketing - https://www.acqueon.com/careers/director-partner-marketing/  https://www.linkedin.com/in/lisa-mcdermott-marketing-leader/ Spotify Playlist
44:33
January 10, 2022
S10E06 Steven Shapiro - Generate Demand, A Pipeline Machine
In this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine. Demand Generation is the new Lead Generation. If you haven’t thought about your demand generation efforts, you could find yourself playing catch up in 2022 and Steven talks through exactly where to start so break out that note book and take notes. Let’s go! https://www.linkedin.com/in/stevenshapiro/ Spotify Playlist
01:01:18
January 10, 2022
S10E07 Rachel Jordan - Brand Strategy, Your Business Growth Lynchpin
In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands. Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one! Grab your notebook and take a listen. https://www.linkedin.com/in/racheljordan/ Spotify Playlist
44:56
January 10, 2022
S10E08 Christina Kay - Revenue Operations, Lean into automation
Christina Kay, Vice President of Marketing at ResellerRatings joins Kerry Guard to talk about how given her lean team she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization. Take a listen. https://www.linkedin.com/in/christinakay/ RevOps Templates  Spotify Playlist
53:18
January 10, 2022
S09E01 - Marguerite Yeo - Corporate vs Product Marketing
First up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well. In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite’s heart lives with Demand Generation. Season 9: Spotify Playlist 
43:13
October 04, 2021
S09E02 - Chris Ott - Scale your business by telling your brand story
On this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue.  Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are! Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a  big believer in story and has a very direct approach on how brand can tell their story. Season 9: Spotify Playlist 
42:08
October 04, 2021
S09E03 - Jeanne Hopkins - Making Existing Customers a Persona
On this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest. Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how. Season 9: Spotify Playlist 
49:07
October 04, 2021
S09E04 - Joshua Kanter - Marketing & Product Better Together
On this episode Kerry Guard chat with Joshua Kanter, CMO of Encora. Josh and I dig into how Marketing and Product and work together. So many times organizations are set up in silos and don’t necessarily coordinate. Josh and I talk through how to work through and towards a more unified organization across departments and how to bring the customer voice to the table in doing so. Season 9: Spotify Playlist 
52:29
October 04, 2021
S9E05 - Delitha Morrow Coles - Marketing to your employees
In this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles. Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode. Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication programs that engage, education, and inspire employees and build company brand and reputation. She has extensive B2B experience with large, global brands, and is passionate about employee engagement. Season 9: Spotify Playlist 
43:16
October 04, 2021
S09E06 - Tracy Hansen - Your Seat At Executive Table
Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: Chief Outsiders Spotify Playlist
49:19
October 04, 2021
S0907 - Diana Morante - Marketing STEAM to the next generation of Latin American Learners
In this episode Kerry Guard chats with, Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEM equipment to keep their students on the cutting edge… I loved this conversation. I got to nerd out super hard on STEM and education which I’m super passionate about and so is Diana! It was an amazing conversation and such an honor.  Season 9: Spotify Playlist 
40:52
October 04, 2021
S0908 - Genefa Murphy - FIRE
In this episode Kerry Guad chats with, Genepha Murphy, CMO at Five9. We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9. Resources Spotify Playlist LinkedIn
45:17
October 04, 2021
The Marketing Rebellion with Mark Schaefer
Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK  government.
56:33
July 12, 2021
Going Global with Frida Ahrenby
Friday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected. LinkedIn Profile GetAccept
47:51
July 12, 2021
Personalizing B2B with Tara Pawlak
Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally. Season 8 Spotify Playlist GetAccept
46:10
July 12, 2021
Balancing Demand Generation & Lead Generation with Tal Valler
Tal Valler is the Director of Global Marketing at Centrical. He joins us from Brooklyn New York and with the sounds of the  city as the backdrop Tal and Kerry Guard dig into why Demand Gen is the new Lead Gen and how to make a personalized impact when talking to your broader audience.
42:12
July 12, 2021
Unlocking LinkedIn with Niki Wilson
Niki Wilson is the Director of Sales and Marketing for ClickClaims. She shares how she brings new customers along through personalized customer journey via LinkedIn. From awareness, to connection, to close. Here are the tools Niki uses: LinkedIn Sales Navigator LinkedHelper 2 LinkMatch Zapier Our Season 8 Playlist: Spotify Playlist
41:23
July 12, 2021
Structuring Your Organization for Success with David Mundy
When we were children, and people asked us what we wanted to be when we grew up, not one of us said, "MARKETING LEADER!" We each have a unique story on how we found marketing or in some cases,  how Marketing found us. For David Mundy, head of marketing at Accurics, it was a symbiotic relationship.  One he is deeply passionate about. In this episode David takes us on a  journey through how he met Marketing, fell in love with Data and team  building, and how he truly believes that Marketing should be a key  pillar to the success of any organization... you build it then marketing brings them to it. Season 8 Spotify Playlist
58:17
July 12, 2021
Building Trust Through Transparency with Martina Trucco
Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She is an award winning tech marketer specializing in helping leaders build trust through what she calls "radical transparency". Our Season 8 Playlist: Spotify Playlist
49:29
July 12, 2021
Creating Inclusive Community with MKTG WMN
For this final episode, I had the opportunity to chat with Gabrielle Dalvet, and Natalie Cantave. Natalie is Product Marketing Manager at Cohere Health, and Gabrielle is Director of Marketing at Vendr. Gabrielle and Natalie started Marketing Women, it's a Slack channel of marketing women who support one another. Suppose that they have a small virtual gatherings around hot topics with experts who lead those gatherings. They started in December of 2020 and they have been growing exponentially. Mark wrote, in The Marketing Rebellion, that building communities is one very important tactic in leading as a human company. So what better way to wrap up the season than to give you a real case study of two women who have done just that?
58:33
July 12, 2021
#57: Engaging Companies with Marcus LaRobardiere
Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience. He describes it as a  more wholistic approach, whether the customer is shopping online or in  store. “A customer is a customer no matter how they shop.”
54:40
April 05, 2021
#56: Developing Human Leadership with Lorena Morales
Lorena Morales, VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist. 
48:27
April 05, 2021
#55: Monetize the Mic with Margy Feldhuhn
Margy Feldhuhn, CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.
33:52
April 05, 2021
#54: Social Selling with Quincy Johnson
Quincy Johnson is a Marketing and Technology Strategist who teaches  at the University of Texas at Dallas. He lectures primarily on how to  effectively utilize social media marketing. He started in inside sales  as has discovered the wide range of social and martech as it relates to  technology companies. Social Selling For Quincy, social media is the grand Truman Show: a great experiment  to observe and document the way humans form connections and present  stories. People have access to share whatever and whenever they want.  For brands, the pandemic has forced them to create an identity and ‘meet  people where they are’ but not cross the line into just selling. Many  sales reps have had to “dust off their LinkedIn” and get down to forming  connections in a remote world. Pro-tip: please don’t follow up five times on unreplied inMail message. Staying true to one’s message allows for better buy-in; for instance,  Simon Sinek sharing tid-bits and helpful information, while still having  a selection of books and content available for purchase. For Quincy, he  argues that the executives (even via ghostwriters) needs to drive  vision and the sales teams can be on the ground making connections,  create 1 to 1 relationships. C-Suites have the ability to both garner  attention and inspire internal commitment from their teams. Evangelists  have a way of captivating audiences and crafting industry-shifting  visions. Petting the Belly of the Puppy As discussed on previous episodes, LinkedIn and Facebook have  different superpowers and can offer various techniques on engagement.  The latter is more of the ‘softer’ side of the company, in terms of  demonstrating culture and community. Quincy mentions that TikTok has an  enormous audience and brands can have the latitude to reach a variety of  niche markets; the algorithm doesn’t discriminate on previous content.  However, it’s an ever-changing platform that some videos garner a few  hundred views and one could blow up reaching multiple millions of  screens. YouTube is another, more established platform which requires  people to build a channel; there is incredible value because millions go  to the platform for information- from learning a new skill to fixing a  sink. Demonstrating expertise on how to do what you do can garner leads  and provide value. In addition, by learning how to navigate a platform,  the future workforce can become skilled and implement those systems down  the line. He advocates an entrepreneurial mindset when learning and  implementing new technologies and strategies. This was only a high-level overview of our conversation with Quincy.  Be sure to listen to the full episode and the rest of the season on all  streaming platforms!
45:09
April 05, 2021
#53: Remote Relationship Building with Meghan Nesta
Meghan Nesta, Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home. Agile Resource: Agility Is Key with Lisa Furrow
32:07
April 05, 2021
#52: How to Be Fan-Fing-Tastic with Max Borges
Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic! Max Borges runs a Public Relations (PR) agency that works exclusively  with consumer tech companies. He employs 50 incredibly talented people  and has built a profile of 50 clients. When starting, he mentions AFM  (anything for money) wherein he built an agency to fill any need that  would bring in a paycheck. He also hosts the “Unconventional Genius” podcast where he interviews authors and other industry-driving leaders  in hopes to share stories and inspire listeners. Both he and Kerry focus  on impacting the client’s bottom line through pipeline creation. + Pivoting from Sales to PR + The Four Stages of Growth + Life Is An Open-Book Test Read the full overview on MKG Marketing Are you a Marketing Leader working in Tech? Be our guest!
43:11
April 05, 2021
#51: Shock Your Potential With Michael Sherlock
Michael Sherlock, Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained. 
49:34
April 05, 2021
#50: Larry Long Jr. - EPIC Values to Drive High Performing Sales Teams
On the Season 7 premiere, Larry Long Jr., Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams.  Larry has a goal to change 1,000 lives in 2021.  Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is playing  matchmaker; finding the right partnerships between products or services  and individual’s wants and needs. They may not know what they need but  it is a perfect opportunity for the salesperson to offer that service or  assistance. When faced with failure or obstructions Larry allows remembers the  acronym FIDO- Forget-about It, Drive On. Try to not get bogged down with  the rough patches of work-life because they will only slow you down in  the future. When in conversation, strive for a 53-47 split. Listening is  an excellent opportunity to learn.
01:00:16
April 05, 2021
#49: Paul Higgens PART II - A Sturdy Foundation For High Performance
In order to construct a high performing team, you have to ask during the hiring process - Would you enthusiastically re-employee the people on your team? Paul advocates utilizing the classic, Norton's balanced scorecard of company effectiveness as well as 9 key foundational elements to create a high-performing team. Check out Paul's Mentoring Website HERE  - https://www.buildlivegive.com/sales And listen to his podcast Build, Live, Give HERE - https://paulhigginsmentoring.com/podcast/ Be our guest on Tea Time With Tech Marketing Leaders: https://mkgmarketinginc.com/resources/mkg-podcast-guest/
32:13
January 11, 2021
#48: Paul Higgens PART I - Talk Less, Do More
Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team. Shifting away from his 12-14 hours of meetings per day at Coca Cola, Paul tries to keep the team to be as 'meeting free' as possible. They utilize Voxer, a voice chat platform that allows for instant communication across timezones. By utilizing this technology, Paul's team can effectively execute work 24 hours a day, from Melbourne to the Maldives to Colombia. Everyone will update a key focus, biggest win, and one area they need help. Every Friday, they update rewards summary. They utilize Asana for project management as a bible; every task done by team members is noted and can be set up as repeatable tasks in order to keep the business on track. Trying to use too many tools can lead to friction; by keeping the amount low, you can streamline tasks and never miss a project. Dub, like Loom, allows the recording and sharing of processes which makes training and sharing recordings of meetings easier.
29:03
January 11, 2021
#47: Gwen Lafage - Brand Marketing Generates Demand
Gwen Lafage, Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation.  LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/ Website: https://www.skona.com Apply to be on Tea Time with Tech Marketing Leaders
43:54
January 11, 2021
#46: Alex Dunn - Help First, Sell Second
Alex Dunn, head of Levelset, joins to discuss the importance of building a content machine. Alex Dunn has been a friend of MKG for a long time. He is a results-oriented business development professional in B2B and B2C marketplaces; he specializes in driving traffic through content solutions Alex is the Head of Demand at Levelset, a payment solutions company for the construction industry. They’ve created a platform to alleviate roadblocks, get people paid. Alex started with video content creation while getting his MBA in Massachusetts, and went on to sell his production company in 2016. That venture primarily focused on video testimonials for B2B tech companies. He honed his craft and started to replicate the success using similar content creation patterns. As Ben Horowitz quoted in The Hard Thing About Hard Things, “There’s no silver bullet, there’s only a ton of lead bullets”. A new company must operate and define itself around a core philosophy. There’s not going to be one quick and easy solution for all problems; most of the time, the answer will be one specific solution replicated over and over. For Levelset, the mission and main question was ‘how do we drive the most traffic to our site?’ The solution that Alex found was to become a media company (within their niche). Levelset leverages data to create a news website for the construction industry- from news, payment disputes, trends, they seek to grow thought leadership. Rather than ABC, the sales team shifted their focus to providing quality service. Their mantra is ‘help first, sell second’; this multifaceted approach builds trust, brand recall, and expands inbound traffic. In addition to being a reliable helping hand, creating content demonstrates the human element and often forges a connection with the reader. Apply to be on Tea Time with Tech Marketing Leaders
40:57
January 11, 2021
#45: Adam Mendler - We All Have Superpowers
Adam Mendler, host of the podcast Thirty Minute Mentors, joins to discuss the importance of understanding your superpower as early as possible.  From Los Angeles to Wall Street, Adam Mendler has learned some hard-earned lessons.  While earning an MBA at the Anderson School of Management (UCLA), Adam interned in entertainment (Universal). Upon graduation, he returned to finance and worked in large corporate firms. After nearly a decade, Mr. Mendler wanted to try something different, to build his own success. He founded the Velos Group in 2012 with his brother. They built three companies under the umbrella: Beverly Hills Chairs - the biggest refurbished furniture store in Los Angeles, a fully online cigar shop, and a life insurance software. He wanted to have more of an impact as it is nearly impossible to do so early on in career at older, bureaucratic companies. Adam wanted to contribute right away; building firms from scratch allowed Adam to build upon lessons from other companies. Apply to be on Tea Time with Tech Marketing Leaders
41:53
January 11, 2021
#44: Marlo Oster - A Delicate Balancing Act
This week, Marlo Oster joins to discuss the delicate balancing act of project management. She is the entire marketing force at Work Patterns, an app that streamlines management best practices through templates and simplified user experience (UX). The firm is an extremely young, seed-funded startup (out of Beta in August 2020). While the company may be new, Marlo is a veteran of the industry, having spent ten years in client-facing roles at various martech and adtech startups. True to the fast nature of the industry, she rose from individual contributor to the executive-level in a matter of six years. Apply to be on Tea Time with Tech Marketing Leaders
32:43
January 11, 2021
#43: Lawrence Elliot - Content That Creates Clients
Lawrence Elliot joins to discuss conversion copywriting. Conversion Copywriting Creating In-Depth, PILLAR Content that can be written in a way that both informs and persuades. The best copywriters pass what Lawrence calls the ‘barstool test’; in order to put the reader at ease, imagine as if you were sitting in a restaurant with the reader. By writing in a conversational tone, you invite the reader in and avoid confusing them with complicated industry jargon. To build this perfect storm of growth, you’ll need an irresistible offer, understanding of sales psychology that drives your ideal customers, and the writing chops to weave a story that engages that audience into making a direct response. By following three steps, companies are able to employ content as a method of lead generation. Providing valuable information Positioning product/service as an industry leader Drive engagement, (email opt-in, call to action) Headlines need a solid hook and a solid graphic because people see the image first then read headline. If you don’t position your business along the way, a call to action won’t hit home. By utilizing a CHALLENGE/SOLUTION framework, companies can structure their content efficiently. Apply to be on Tea Time with Tech Marketing Leaders
42:55
January 11, 2021
#42: Aileen Horgan - Be Fearless in Content Creation
Aileen Horgan, VP Marketing at Gremlin, joins to discuss executing fearlessness in content creation and nurturing trust among team-members.  "People that work with you and for you don't have to like you, they just have to trust you." Apply to be on Tea Time with Tech Marketing Leaders
35:40
January 11, 2021
#41: Arel Moodie - Turning Likability Into Leads
Arel Moodie is a multi-talented professional speaker and bestselling author. He has spoken to over 650,000 people in 48 states and 5 countries. 

His podcast The Art of Likability was rated the Number 1 career podcast in iTunes and is listened to in 178 countries worldwide helping people build better relationships with people. Arel Moodie joins to discuss how public speaking can be utilized to generate leads and create demand. Apply to be a guest on Tea Time With Tech Marketing Leaders 
47:24
January 11, 2021
Season 6 Preview - Big Changes For 2021! FULL SEASON RELEASE MONDAY JAN. 11th
2021, finally!! We've got some fantastic changes coming to the podcast starting with a new name - Tea Time with Tech Marketing Leaders! We hope that this new name and format can better help our audience grow big, fast through meaningful, measurable marketing.  In addition, we're changing our release schedule and releasing all of Season 6 next Monday, January 11th! You can binge to your heart's content.  8 New Episodes to start off your new year right, coming 1/11/2021!
04:48
January 04, 2021
#40: Tom Martin - F*R*I*E*N*D*S
On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity.  Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize. *Editor's Note- Thank you so much for tuning in this year! We have some exciting plans in store for Season 6, coming 2021! Have a wonderful and safe holiday season! -Kerry & Austin
01:01:00
November 23, 2020
#39: Renato Agrella - Partnerships and Precision Messaging
Renato Agrella, Founder of 2A Consulting, joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging. His firm simplifies the complex stories in ways to make it easier for an unknowing audience member to just hop in and understand the key elements. Whether they've been aware of the offer for 5 years or 5 minutes, the content needs to create an intriguing story and communicate the potential value add.
51:16
November 16, 2020
#38: Tish Millsap - Scoring Leads & Closing Deals
This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions. 
42:54
November 09, 2020
#37: Jonathan Pogact - Cutting Through The Static (of Cluttered Inboxes)
Jonathan Pogact is the VP of Marketing at Seamless.AI. He was the previous VP of Marketing for Drips, a text messaging software that helps brands deliver conversion results. He joins this week to discuss the power of text messaging in business development and solving the 'always on' problem.
43:34
November 02, 2020
#36: Tamsen Webster - Finding the Red Thread
Tamsen Webster joins to discuss, "The Red Thread", a method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change. She works with individuals and organizations on how to talk about their ideas so that other people will act on them. "Your idea, business, product, or service is an answer. It is a new way to slay an old monster."
01:04:39
October 26, 2020
#35: Christopher Penn - Cooking Up Solutions With Machine Learning
Christopher S. Penn is the Chief Data Scientist/Co-founder of Trust Insights. He is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. Too often, marketers get caught up in the heaps of data without coming to a viable conclusion. If a decision isn't reached, all the statistics and metrics are ultimately useless.  As he neatly puts, "analytics without action is a recipe you cook but never eat."
34:11
October 19, 2020
#34: Anna Hrach - Debunking Content Myths
On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production. Content is a piece of the puzzle that stretches over the entire marketing ecosystem. It remains the primary way in which brands communicate with their audience.
42:42
October 12, 2020
#33: David Liljegren - Digital Marketing Gets Back To Basics
On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What is the business goal? What is the right message? Who is the right audience? When is the right time to engage?
46:49
October 05, 2020
#32: Klyn Elsbury - Digital Marketing Meets Neurology & Unconscious Motivators
Klyn Elsbury is a keynote speaker, author, and executive trainer. Through her consulting and bestselling book, I Am___:The Untold Story of Success, she helps leaders identify their unconscious motivators and utilize them to grow both personally and professionally. Her podcast, Elevation Nation,  offers helpful insight and bite-sized pieces of wisdom from ordinary people who have overcome incredible odds.
43:04
August 24, 2020
#31: Kathleen Booth - Digital Marketing Meets The Keys to Inbound Success
Kathleen Booth is the VP Marketing for Attila Security. Her Mission - To help clients bolster inbound marketing utilizing fundamental tactics. By creating compelling content and cultivating community, brands are able to successfully grow. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their development.
51:19
August 17, 2020
#30: Carolyn Lyden - Digital Marketing Meets Data Sharing Across Departments (SEO as a Foundation)
Carolyn Lyden is the President/Lead SEO of Search Hermit. Her goal is to help established women-owned businesses improve their online visibility through SEO and content strategy that drives sustainable growth and creates a more substantial online presence. 
38:23
August 10, 2020
#29: AJ Huisman - Digital Marketing Meets Executive Changemakers (Coaching for CMOs)
AJ Huisman is a coach for chief marketing officers (CMOs) and their teams on how to work better in an effort to generate better business outcomes. His Mission- to offer a fresh perspective and mediate between marketing teams and the CMOs. He pushes the executes to be the chief rainmakers or drivers of change within their organizations.
42:17
August 03, 2020
#28: Pam Didner - Digital Marketing Meets Sales Partnerships
Pam Didner is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing. She is the author of The Modern AI Marketer and Effective Sales Enablement. Her mission- to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.
40:16
July 27, 2020
#27: Sean Amster - Digital Marketing Meets The Customer Journey
Sean Amster is the Manager for Digital Content Solutions at The Hershey Company. He also teaches digital marketing as a comprehensive subject at Pennsylvania State University. His Mission: Oversee innovation and transformation processes to make data-driven decisions in demand generation and overall efficiency.
43:25
July 20, 2020
#26: Samantha Stone -- Digital Marketing Meets the Sales Funnel
Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales. Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate. 
36:13
July 13, 2020
#25 -- Maurina Venturelli and Kate Gigax - Leadership Coaching Unleashes New Potential
Maurina Venturelli is a Senior Director of Demand Generation at Sumo Logic and Kate Gigax is the Founder of Development Corps. Kate is Maurina's leadership coach with a mission to challenge and support high-achieving women in reaching their goals.
01:02:41
July 06, 2020
#24: Heather Seasholtz -- Digital Marketing Meets Virtual Events
Heather Seasholtz is the Director of Meeting and Event Management. Her mission is to aid organizations in shifting from live events to virtual meetings in response to the new world of COVID-19. From restructuring sponsorships to reformating content to coaching speakers on the chat function, Heather has helped clients adapt to our new circumstances.
54:58
June 08, 2020
#23: Lisa Farrow -- Digital Marketing Meets Agile Frameworks
The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet and exceed customer expectations. By remaining nimble and iterating constantly, teams are able to deliver a product that is exactly what the client wants and within the means of the team's capabilities. 
56:49
June 01, 2020
#22: Latane Conant -- Account Based Marketing (ABM) Meets Artificial Intelligence (AI) and Big Data
Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.  
48:21
May 18, 2020
#21: Xenia Muntean -- Social Media Marketing Meets Streamlining
Social media marketing has expanded and grown in importance within the marketing mix. However, teams are consistently hindered by the lack of cohesion and clarity regarding workflow. Xenia Muntean is the CEO and co-founder of Planable, a social media tool that acts as a one-stop-shop for the entire creation process, from writing content to scheduling and distributing across a multitude of channels. 
48:46
May 11, 2020
#20: Scott Brinker -- Digital Marketing Meets Management & Technology (Martech At A Glance)
Scott Brinker is a Software Product Leader at HubSpot. He directs the company’s platform strategy, business programs, and tech partners. His mission is to offer guidance in the best practices to utilize evolving and expanding marketing technology ("Martech") to streamline and coordinate the various aspects of a project. 
27:24
May 04, 2020
#19: Ashley Cohen & Sabrina Galati -- Digital Marketing Meets The RFP Match Maker
Ashley Cohen and Sabrina Galati are marketing solutions architects with TenX4 (Ten by Four”) Their Mission- To help marketers be more effective and cost-efficient in the long-term by aiding the agency-client relationship from the start. TenX4’s goal is to ensure the best possible B2B partnership through intensive review, pain-point recognition, and client-agency matching.
37:40
April 27, 2020
#18: Roderick Jefferson -- Digital Marketing Meets The Sales Enabler
Roderick Jefferson is a Leading Sales Enablement Consultant who has worked with many innovative, category-leading companies (AT&T, eBay, Oracle, Marketo, and Paypal to name a few) His Mission- Drive growth in small and midsized businesses (SMBs) and Fortune 500 companies. He does this by coordinating and conducting multiple units (HR, Product, Marketing, and Sales) to ensure that the sales team receives the necessary support to effectively close deals. Resources Website: https://roderickjefferson.com/ Twitter: @ThevoiceofRod Sales Coaching: https://www.lessonly.com/sales-coaching/
45:11
April 20, 2020
#17: Carmen Collins -- Digital Marketing Meets Community and People
Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco. Her Mission - Build personal connections with future talent by amplifying authentic content from current employees. She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service. Resources https://www.facebook.com/WeAreCisco/ https://twitter.com/WeAreCisco https://www.linkedin.com/in/carmenshirkeycollins/
36:42
April 13, 2020
#16: Kelby Johnson -- Digital Marketing Meets Authentic Brand Messaging
Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its success thus far. LinkedIn: https://www.linkedin.com/in/kelbyj/ Providence Blog: https://blog.providence.org/ Hosing is Health: https://blog.providence.org/topic-spotlight-housing-is-health
51:25
March 02, 2020
#15: Melanie Diezel -- Digital Marketing Finds It's Content Strategy
It's very easy to write content to check off a box whether for SEO or just because you know you're supposed to be producing it. By taking a step back, asking the right questions, instead of just checking a box you can tell a compelling story that truly creates conversation and connection. The Content Fuel Framework Story Fuel LinkedIn
44:25
February 24, 2020
#14: Neil Gordon -- Digital Marketing Finds Its Silver Bullet
Neil Gordon teaches us how to hone our marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this. Website: https://neilcanhelp.com/ LinkedIn: https://www.linkedin.com/in/neilcanhelp/ Full Show Recap: https://mkgmarketinginc.com/blog/podcasts/neil-gordon-find-your-silver-bullet/
45:54
February 17, 2020
#13: Miri Rodriguez -- Digital Marketing Meets Empathy
Miri Rodriguez is the Global Head of the Microsoft Internship Program. She's also a storyteller. She believes that your customer should be at the heart of your brand. To do this you have to lead with empathy. In this podcast, Miri walks me through what empathy means and how she has used storytelling and empathy on putting her customer at the heart of Microsoft and created content that did just that.  LinkedIn  Brand Storytelling: Put The Customer At The Heart Of Your Brand Story
42:17
February 10, 2020
#12: Michele Mehl -- Digital Marketing Finds Its Blue Ocean
Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean. Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories. Website: https://excy.com/ LinkedIn: https://www.linkedin.com/in/michelemehlexcy/ Book Recommendation: Blue Ocean Strategy
50:43
February 03, 2020
#11: Sean Ryan -- Digital Marketing Meets Creating, Scaling, And Distributing A Newsletter
If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started. Sean Ryan, founder of Rotary Digital, has created multiple newsletters, dedicated to very specific audiences. Learn how he got them started, why they've worked, and how you can do it too! Sean Ryan on LinkedIn: https://www.linkedin.com/in/seanryanaccelerator/ Rotary Digital: http://www.rotarydigital.net/ Elevator: http://gettheelevator.com/
46:35
January 27, 2020
#10: Jonathan Ronzio -- Digital Marketing Meets Scaling Through Training
Scale your business and/or team by creating process and documentation in order to onboard and train new hires efficiently and effectively. Jonathan Ronzio, CMO of Trainual, gives us great tips and tricks on how to start documenting how do you things in an effort to clone yourself which allows you to scale quickly. http://trainual.com/ Free Asset from Jonathan, download now! > http://trainual.com/mkg  Jonathan on LinkedIn
42:08
January 20, 2020
#9: Erin Weed -- Digital Marketing Meets Speaker School
Kick off 2020 with digging deep and finding your truth. I certainly did! Erin Weed just opened Speaker School. An 8 course class on finding your truth and learning how to deliver it. Learn how Erin found her own truth and decided to start speaker school.  To get started with Speaker School, visit www.speakerschool.com. Connect with Erin Weed on LinkedIn. 
43:21
January 13, 2020
#8: JoAnne Jaspan -- Digital Marketing Meets The Sales Discovery Call Part 2
Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective
39:56
December 09, 2019
#7: Jo-Anne Jaspan -- Digital Marketing meets sales and the perfect sales call
Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective
01:02:31
December 02, 2019
#6: John Bellamy -- Digital Marketing Meets LinkedIn Messaging
Have you ever tried to use LinkedIn as a new lead generator and failed? We have. John Bellmay, CEO of Direct MSGing walks me through how we all can be successful in turning LinkedIn from a simple digital business card to demand generator.  If you'd like to see take a look at John's LinkedIn profile for inspiration, you can find it here: https://www.linkedin.com/in/johnbellamy/ Be sure to check out his videos and posts on his LinkedIn profile for more inspiration.
51:59
November 18, 2019
#5: Kurt Klynen -- Digital Marketing Meets the Joy of Professional Learning
Have you ever been in a training, where you're sitting in a room all day and someone is standing up and talking at you? I have. We all have. It's awful.  Unless I was sitting up front taking vigorous notes while my Art History professor talked a mile a minute there was no way I was staying awake.  Joy of Professional Learning is out to disrupt professional development. It's their mission to bring back kindergarten of stations and play to adults. To bring back story and engagement. No more sit and get. Play and engage. Learn how Kurt Klynen started Joy of PL and how he uses marketing tactics to help teachers find joy in learning again. To learn more about Joy of PL visit https://www.joyofprofessionallearning.org/ As a freebie, I put Kurt's idea of anyone can create to the test and to show you how easy it can be using the tools you already use everyday, I created a 10 minute how to video on making a Facebook Ad, which you can access here: https://www.loom.com/share/489196e6350c4a0f861136b99d24d76c
40:52
November 11, 2019
#4: Brad Martineau -- Digital Marketing Meets the Automatic Customer Journey
Every brand has a customer journey. The faster you acknowledge it, identify it, and develop a system the more efficiently your business can scale.  Brad Martineau is the CEO and Founder of Sixth Division where they help you discover and execute your automatic customer journey.  After giving the podcast a listen, head over to https://sixthdivision.com/mkgpodcast for a special video from Brad, where he gives you a freebie on the three laws of an automatic client journey and how to go implement it. He also gives you a bright giant Orange MKG colored button to click then schedule a call to explore what your current customer journey is and how you might go about bringing it to life systematically and automatically with or without Sixth Divisions Help. If you found this podcast helpful and want to ensure you get the next episode, please subscribe.
40:52
November 04, 2019
#3: Steve Kesselman -- Digital Advertising Meets User Research
Ever wonder what your customers are thinking? Why they bought your product? Why the didn't buy your product? What challenges they are facing when it comes to your industry? Who your customer is? What they care about? There is a very real solution that can answer all these questions and more. Upfront User Research. Hear from Steve Kesselman on the power of really understanding your audience.
36:32
October 28, 2019
#2: Paul Deraval -- Digital Advertising Meets Data Story Telling
Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggregate our data and help us automate the mundane. Learn more about NinjaCat at https://www.ninjacat.io/ and book a demo.   NinjaCat has some beautiful reporting templates. Be sure to check those out and find inspiration - https://www.ninjacat.io/blog/client-reporting-examples.  You can also connect with Paul on Linkedin at https://www.linkedin.com/in/paul-deraval-98671232/. 
35:25
October 21, 2019
#1: Amber Anderson -- Digital Advertising Meets Intersectionality
85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's  understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.
22:25
October 14, 2019