Tea Time With Tech Marketing Leaders
By Kerry Guard
It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics.
Be sure to subscribe so you catch every episode as soon as it drops each week.
Tea Time With Tech Marketing LeadersJul 12, 2021
#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy
In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy.
Full transcript on MKG Marketing
#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.
Full transcript on MKG Marketing
#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world.
Full transcript on MKG Marketing
#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals.
Full transcript on MKG Marketing
#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing.
With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers.
Full transcript on MKG Marketing
#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics.
Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail.
Full transcript at MKG Marketing
#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies.
They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers.
Full transcript at MKG Marketing
#148: The Holy Grail of Web Design and Development with Adam Aragon
Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly.
Full transcript at MKG Marketing
#147: BRIDGER – The Bridge from Prospect to Purchase
Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world.
Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community.
Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.
#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed
Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools.
Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers!
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
#145: Mason Cosby on Gettin' Scrappy with ABM
Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it.
Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate leads over time without needing fancy, expensive Martech.
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
#144: The Ungated Unknown – The Path to Known
Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers.
But WHEN and HOW we is anyone's game.
In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads.
Through his partnership with his subject matter experts, their MBA expertise, and outgoing personalities sees how this unusual partnership has brought success to The Blue Team Alpha cyber security company, building awareness and education to conversation and conversion.
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
#143: Tirrah Switzer –Keep Your Competition Close
Tirrah Switzer, Senior Director of Community Brands, joins Kerry Guard, CEO of MKG Marketing on this episode of Tea Time with Tech Marketing Leaders to spill the tea on why your competition matters, what matters, and what to do about it.
It's a delicate balancing act of not comparing and keeping focused on building your brand, and it helps to know how other brands are shaping the industry.
We can all pretend we're special snowflakes, but at the end of the day, other companies do what we do. What are they doing? How are they doing it? What waves are they making, and how does it impact the industry?
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
#142: Juan Mendoza –The Digital Marketing Rennaissance
Given the new world order in privacy protection – GDPR, Apple Tracking (or not tracking), 3rd Party Cookies being discontinued, etc.– marketers need to revert back to basics... or a better way to think about it, is to look at the channels on the fringe that have been shoved to the wayside and reinvent bringing them back.
Juan Mendoza, CEO of The Martech Weekly & TMW 100 Awards, joined Kerry Guard, CEO of MKG Marketing, on this episode of Tea Time with Tech Marketing Leaders to spill the tea on reactivating long-lost digital marketing channels to target through context and build first-part data lists faster and more intentionally.
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
Guests spill the tea on how they navigate meeting the customer where they are in the way in which they want to be met.
Join us on Thursdays around 3 pm ET or listen wherever you podcast.
#ttwtml #marketingpodcast
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Apple Podcast: https://podcasts.apple.com/us/podcast/tea-time-with-tech-marketing-leaders/id1483655266
#141: Steffen Hedebrandt- Mastering the Art of Crafting Your Account-Based Timeline
Join us for an engaging discussion with Steffen Hedebrandt, the founder of Dreamdata, as he shares insights on discovering and shaping your account-based timeline.
#140: Sophie Hedestad- Achieving Company Success through Team Goals
Join us for an insightful conversation with Sophie Hedestad, the CEO of NOQX, as she shares her expertise on setting team goals. Discover how prioritizing quarterly objectives can propel your company, team, and personal growth, enabling you to achieve revenue targets and KPIs.
#139: Bryan Grover- Insights into Influencer Marketing
Join us for an engaging conversation with Bryan Grover, Founder & Copywriter of Grover Consulting, as he shares his insights on the significance of influencer marketing, his unique approach to it, and the outcomes he has experienced. Discover the secrets behind successful influencer marketing strategies and gain valuable knowledge from an industry expert. Don't miss out on this opportunity to learn and be inspired!
#138: Elliot Volkman- The Impact of Positive Personal Branding
Join us for an enlightening conversation with Elliot Volkman, Director of Brand, Content, and Community at Drata, as we uncover the impactful combination of personal branding, positivity, and kindness in advancing your company's mission.
#137: Natan Cohen- Embrace Ethical Obligations to Navigate the New Frontiers of AI
Join us for an insightful conversation with Natan Cohen, former Marketing VP of Corporate Brand Marketing and Sales Enablement at New York Life Insurance, as we delve into the realm of platforms and AI, exploring the ethical responsibilities that guide us in this rapidly evolving landscape.
#136: Adrian Menstell- Unlocking Personalization Across the Omni-Channel Funnel
Join the conversation with Adrian Menstell, Senior Manager of Advertising at T-Mobile, as he unravels the possibilities of achieving personalization throughout the omni-channel funnel.
#135: Deanna Shimota- Transform your digital footprint into a powerful SDR
Join us for a discussion with Deanna Shimota, CEO of GrowthMode Marketing, as she spills the tea on turning your digital footprint into a powerful SDR. With a deep B2B history working with brands like Concur Technologies and Great Bay Software, Deanna has cracked the code on demand gen to help brands grow and hit revenue goals. Learn how she meets customers where they are and ensures they're informed before talking to sales. Sign, sealed, delivered success!
#134: Tara Pawlak- Empowering Marketing: The Path to Owning the Revenue Number
Join us for an enlightening discussion with Tara Pawlak, VP of Demand Generation at Revenue Grid, as she implores marketing leaders to take ownership of the revenue number. Discover how marketers can drive revenue growth by being proactive, data-driven, and aligning strategies with business goals. Don't miss these valuable insights into the crucial role of marketing in generating revenue and contributing to overall business success.
#133: Simon Chou- Host of Marketing on Mars Shares Marketing Trends from The Top Business Leaders
Join us for an exclusive interview with Simon Chou, Chief Marketing Officer of BC Jobs and the Host of Marketing on Mars Shares , as he provides invaluable insights from top CEOs, CMOs, VPs, and founders about the current and future trends in marketing. Learn how these business leaders are emphasizing the importance of building a strong community and implementing effective tactics and channels to succeed in enterprise-level brands. Gain valuable insights into the strategies that are driving success in today's dynamic marketing world.
#132: Zack Wenthe- The Nexus of Evangelism and Personal Branding: Impact on Brands and Careers
Zack Wenthe, Senior Technical Product Marketing Manager at Treasure Data joins us to discuss the powerful connection between evangelism and personal branding. Learn how advocating for brands we believe in not only benefits companies but also shapes our own careers. This dynamic interplay unlocks opportunities and empowers individuals to thrive in today's competitive landscape.
#131: Revital Libfrand- Impactful Branding To Create Value Beyond The Brand
During a conversation with Revital Libfrand, the Chief Marketing Officer at Odix, the concept of bringing stories to life for your brand takes center stage. The emphasis lies not on your brand itself, but rather on the long-term impact you strive to make on your community and customers. Revital highlights the need to transcend self-centeredness and focus on the greater purpose behind your storytelling efforts.
#130 Dave Corlett - The Challenges of Differentiation in Branding & Visual Storytelling
Dave Corlett, Business Director at Shaped By, joins to discuss brand development for fast-growing tech companies and the challenges that arise in differentiating cybersecurity companies.
#129: Thomas Beavers - Making Affiliate Marketing Work for Cybersecurity Products
Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.
#128: Kathryn Strachan - AI Is Not An Expert Copywriter
Kathryn Strachan, Founder & CEO at Copy House, joins to discuss how her content marketing agency has carved out a niche in the B2B tech space. She also discusses how she can potentially leverage AI for proof-reading and scheduling, not in content creation. Down the road, AI will carry the burden of many menial copywriting tasks, for instance writing 500 titles & meta descriptions, but junior copywriting will evolve rather than be replaced.
Showcase: What's The Problem? - Graham Smith - Endpoint Security's Biggest Issue- Claiming Compliance 'Out of the Box'
In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?"
He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referencing the CJIS Security Policy that is enforced by the FBI, as well as HIPAA compliance out of the box in the healthcare security space.
Check out all 38 episodes of What's The Problem here: https://open.spotify.com/show/31t9iBWIRanKQDbgUHJcoh
#127: Paige Roderick - Localizing & Specializing Events
This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.
#126: Emily Mireault - Building Community From Within
Emily Mireault, Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values.
#125: Matthew Ziegler - Balancing the Messaging to Not Alienate Your Audience
Matthew Ziegler, Director of Product Marketing at Clarity, joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t rely on F.U.D. (Fear, Uncertainty, & Doubt) to push your products.
#124: Marcus Cauchi - The Sale Is A Symptom of The Relationship
Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases.
“No one buys products, people pay for and rent outcomes.”
“Selling is helping people get their needs met.”
Sign-up for his exclusive webinar if you're selling a complex, high-value solution for mid-market and enterprise clients:
Email Marcus@laughs-last.com with the subject line "Tea Time with Tech Marketing Leaders Webinar" and tell him why you're interested and any initial questions. He will choose 6-8 companies based on whom he feels he can help the most.
Recommended Reading:
Bob Moesta - Demand-Side Sales 101
Charles H. Green - Trust-Based Selling
#123: Andy Tzortzinis - Shifting to New Horizons
Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth.
It really goes to show the power of product marketers and their ability to communicate like he gives definitions that are succinct and spot on. He gives examples that tell a very clear story with a through line within less than like two minutes. He has given his communication style, we are able to get it all in here and it feels so smooth, so smooth in terms of this conversation. I can't wait for you to hear it before I get there. Just a little bit about Andy.
Andy Tzortzinis is a seasoned messaging expert with over 12 years of PR communications and marketing experience, a lover of dynamic industries, and he starts his marketing career in the food and beverage industry and made his way into cyber, just a few years back. He breeds an authentic and programmatic approach to marketing that is less dependent on industry buzzwords, and just you just focus on using empathy to understand the customer journey.
This strategy has led to success in content comms and product marketing roles across a range of security products, services and platforms. And as you will find out he is also a frequent collector of hobbies which we cannot wait to share with you.
Additional episodes mentioned:
- Product Led Growth with Peter Wheeler
- Tips and tricks to make your product accessible with Josh Martin
#122: Evan Kling - Freedom Leads to Thriving Creativity
Evan Kling, Growth Marketing Manager at Vicarious, joins to discuss how he spearheads different creative campaigns and utilizes his teammates’ specialties in bringing a vision to life in a fast-paced startup environment.
#121: Ashish Malpani- Product Marketing Becoming the Voice of the Customer
Ashish Malpani, Head of Global Product Marketing for DX, joins to discuss how product marketers can own the process and become the voice of the customer. They need to understand the nuances of each market & vertical particularly in global cybersecurity brands.
#120: Matthew Delman - Storytelling Frameworks & The Hero’s Journey
Matthew Delman, Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”
#119: Joel Silverstein - Content with Clarity & Integrity
Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in various marketing initiatives, from Sales to SEO & Paid Ads.
#118: Josh Martin - Selling Through Curiosity
#117: Stephanie May - Leveraging the Lexicon
Stephanie May, Project Manager at Pacific Planning Group, joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences.
#116: Cameron Regano - Story Brand Marketing Frameworks & Failing Forward
Cameron 'Cami' Regano , joins to discuss how she identifies pain points (or use cases) and how the sales team addresses those issues smoothly. Story based frameworks helps both marketing and sales teams bolster the inbound pipeline.
#115: Alec Foster - Ethical Marketing Through Transparent Data Control
Alec Foster, Growth Lead at Stealth & Public Policy Manager at AI Alignment, Inc, joins to discuss GDPR compliance and how companies can protect their users and customer data. Individual control over data is crucial when building trust and ensuring security.
#114: Justin Brock - Don't Get Bogged Down in the Jargon
Justin Brock, a B2B SaaS Marketing Leader at Coro Cybersecurity, joins to discuss how he leverages his background as an English teacher to help rewrite websites and simplify complex jargon, abstract acronyms into plain language.
#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity
Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.
#112: Saren Sakurai - Instincts Still Matter in an AI Assisted World
Saren Sakurai, Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cybersecurity, to operate based on fear rather than optimism.
#111 Sandy Hawke - The Keys to a Great Product Launch
Sandy Hawke, Cybersecurity Product Marketer at CISCO, joins to discuss what you need to do for a great product launch, combining storytelling and proper timing. Her key to great product marketing is always starting with the customer in mind, forever listening and iterating.
#110 Christian DeGobbi on Embracing Emotion in B2B Marketing: How Humanizing Your Story Can Give You a Competitive Advantage
In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.
#109: Chris Cochran on The Stories of the Super Athletes
This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner.
He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday, training and pushing their craft to new horizons.
#108 Kate Neuens on Speeding Tickets, Not Parking Tickets
Kate Neuens, Marketing Manager at Beyond Identity, joins to discuss switching industries and building a cohesive skillset.
#107: Jon-Eric Cornellier on The Big Cybersecurity Pond, Small But Mighty Fishes
Jon-Eric Cornellier joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships.