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What's the Point?

What's the Point?

By Mobas
What's the Point? A podcast series from Mobas, the Brand Transformation Agency
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The true value of awards
In the latest episode of Mobas' after hours podcast, What's The Point? Creative Director Greg Bryant, Head of Brand and Insight Katie Vickery and Commercial Director Adam Tuckwell discuss the point of entering work for awards. In a far-reaching discussion, the team cover glamour and the prestige that comes with award wins, the cost vs the benefits and how entering awards can actually make you a better marketer. The episode was interrupted midway through with news that our Campaign for the Royal Society of Chemistry had won a European Digital Impact Award, which was rather fortuitous timing.
37:02
March 16, 2021
Lockdown creativity hacks
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Director), Katie Vickery (Head of Brand Strategy) and Adam Tuckwell (Commercial Director) explore creativity hacks for remote working.  In an all-embracing discussion, the team discuss why some creative campaigns seem to hit the mark, how to road test creative and marketing ideas with remote colleagues and take a little sideways walk exploring the concept of creative rest and how insights from the world of psychology may help us unlock better performance whether your a marketer, business leader or creative in your role. 
34:04
February 17, 2021
Can too much competition be a good thing?
In this episode of What's The Point, the after-hours podcast from Mobas, Adam, Katie and Greg discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition? Does a healthy level of competition keep your marketing fresh, your messaging on point and you're creative dynamic enough. Is there are a danger in becoming too safe and stale in our marketing if we lack a little pressure from our competitors in the field. 
40:02
November 30, 2020
What's the point of creativity?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Brand Strategist) and Adam Tuckwell (Commercial Director) explore what is the point of creativity. The Mobas team discuss why brands need to refocus on the effectiveness of creativity from top to bottom of every organisation.
28:21
July 29, 2020
What’s the point of targeting?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Brand Strategist) and Shelby Haslam (Head of Brand & Strategy) explore what is the point of audience targeting. The outdoor advertising market poised to eclipse newspapers in 2020. Billboard and bus-stop spending grow as other traditional media cede ground to Facebook and GoogleIn marketing, the Mobas team discuss how and why businesses should segment their audiences and why there is still some value in 'catch-all' marketing.
28:35
June 6, 2020
What's the point of storytelling?
What's the point of storytelling? That's the topic for the fourth podcast in Mobas' What's The Point series supporting marketers and business owners.  In this episode, Mobas' Greg Bryant, Katie Vickery, Jay Evans and Adam Tuckwell discuss how to use storytelling in your marketing. 
43:21
May 10, 2020
What's the point of marketing in a crisis?
What's the point of marketing during a crisis? That's the topic for the third podcast in Mobas' What's The Point series supporting marketers and business owners.   In this episode, Mobas' Greg Bryant, Katie Vickery, Claire Durrant and Adam Tuckwell discuss how to position your marketing activity in a downturn.
27:23
April 7, 2020
What’s the point of taking risks?
During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director) and Katie Vickery (Brand Strategist) explore what it means to take risks and why it’s important in marketing.
36:05
March 6, 2020
What's the point of brands?
In episode 1 of What's the point, the Mobas team of Greg (Creative Lead), Katie (Brand Strategist) and Adam (Commercial Director) discuss all things related to brands. Join the team as they discuss what's the point...of brands? 
39:15
February 14, 2020