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Mobile Dev Memo Podcast

Mobile Dev Memo Podcast

By MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra

Mobile Dev Memo Podcast

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MDM Podcast Episode 31 - The promise of Generative AI in 2023 (with Thomas Petit and Ketty Slonimsky)
MDM Podcast Episode 31 - The promise of Generative AI in 2023 (with Thomas Petit and Ketty Slonimsky)
In this episode of the Mobile Dev Memo podcast, I discuss the promise of Generative AI for marketing and product development with Thomas Petit and Ketty Slonimsky. Thomas is a well-known consultant and the author of the MADV newsletter, and Ketty Slonimsky is the Chief Growth Officer of Palta, the publisher of the popular Lensa app. The subject of the episode was intended to be predictions across the mobile space for 2023, but we ended up hovering over the topic of Generative AI for most of the conversation. In the episode, we unpack the potential for Generative AI across a number of different functions related to marketing, publishing, and optimizing apps, as well as the ways in which Generative AI technology can be practically implemented into these various workflows.
47:16
January 24, 2023
MDM Podcast Episode 30 - A brief history of digital privacy legislation (with Jessica Lee)
MDM Podcast Episode 30 - A brief history of digital privacy legislation (with Jessica Lee)
In this episode of the Mobile Dev Memo podcast, I speak with Jessica Lee on the topic of digital privacy legislation. Jessica is a Partner and serves as the Chair of the Privacy, Security, and Data Innovations practice at Loeb & Loeb, a New York-based law firm. Jessica’s practice focuses on emerging media, technology, advertising and promotions, privacy, and intellectual property, and she has represented clients in a variety of fields, including Internet, film, music, sports, telecommunications, and consumer products. Over the course of the podcast, Jessica and I discuss the history of digital privacy, the prospect of a federal privacy law in the US and how the recent midterm election results impact that, why Europe leads the United States in codifying privacy protections into law, and the efficacy of self-regulation, among other topics. For a full transcript of the interview, see this post on Mobile Dev Memo.
51:14
December 14, 2022
MDM Podcast Episode 29 - The state of eCommerce advertising and the impending eCommerce credit reckoning (with Taylor Holiday)
MDM Podcast Episode 29 - The state of eCommerce advertising and the impending eCommerce credit reckoning (with Taylor Holiday)
In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday, the CEO and founder of the Common Thread Collective, an eCommerce growth agency. Taylor and I discuss the general state of eCommerce advertising, what happened within the eCommerce category in Q3 and what he sees happening now in Q4. We also speak about the coming reckoning in the eCommerce advertising debt market (with background on what this is!), misconceptions about how Apple's App Tracking Transparency (ATT) privacy policy impacts eCommerce advertising, and the nature of setting direct response advertising budgets. Common Thread company publishes a regular newsletter containing recent eCommerce advertising performance data.
47:06
November 23, 2022
MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)
MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)
My guest for this episode is Alex Bauer, the Head of Product and Market Strategy at Branch. On Monday, October 24th, alongside the release of iOS version 16.1, Apple released its long-awaited major update to SKAdNetwork, its privacy-safe app advertising attribution framework for iOS, with SKAdNetwork 4.0. The industry was first made aware of SKAdNetwork 4.0 at WWDC this summer and we only saw public documentation for this fundamental and substantial upgrade to the framework with the release of iOS 16.1.  In this episode, Alex and I cover four major topics related to SKAdNetwork 4.0: First, the new timer system that accompanies the two additional attribution windows that have been made available; Second, the ability for advertisers to lock conversion values within those attribution windows; Third, the concept of crowd anonymity that has been introduced to SKAdNetwork and how the four tiers of crowd anonymity regulate the information that is transmitted within postbacks; and Fourth, how ad networks will adapt to SKAdNetwork 4.0, and on what potential timeline. We additionally briefly touch upon fingerprinting and whether or not Apple begins to police that behavior anytime soon.
46:52
October 26, 2022
MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)
My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo, an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which is yield management, and how SSPs assist app publishers with maximizing the revenue they derive from in-app advertising. Liat provides an expert overview of the way in which SSPs -- the acronym SSP stands for Supply Side Platform -- interface with demand sources and in-app inventory to generate revenue for publishers.
35:10
July 25, 2022
MDM Podcast Episode 26 - The Economics of Infinity: a conversation with Matthew Ball
MDM Podcast Episode 26 - The Economics of Infinity: a conversation with Matthew Ball
I had the great pleasure last week of speaking with Matthew Ball, a prolific writer, investor, and respected thinker in the interactive media space. The backdrop of our discussion is Matthew's upcoming book, The Metaverse: And How it Will Revolutionize Everything, which is currently available for pre-order and will be available for sale on July 19th. In this podcast, I speak with Matthew about the economics of the Metaverse: what are the parameters of commerce when resources are infinite and the only constraints to production and economic output are human ingenuity? In our conversation, we also discuss Apple and the path to open economic systems, the role that games play in making new technologies ubiquitous, and how absolute replicability impacts our understanding of legal protections, among other topics. The interview is transcribed below, and it has been edited slightly for clarity.
44:34
July 18, 2022
MDM Podcast Episode 25 - Live from Las Vegas: What is the future of alternative payments on mobile?
MDM Podcast Episode 25 - Live from Las Vegas: What is the future of alternative payments on mobile?
This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las Vegas on June 8th, 2022.  In this episode of the podcast, I discuss the future of alternative payments on mobile with Allison Schiff, the Managing Editor of AdExchanger; David Barnard, Developer Advocate at RevenueCat; and Josh Burns, the Senior Director of Business Development at FunPlus. We consider how the platform operators will adapt to regulatory and legal intervention into their payments policies, whether alternative payments systems can ever gain traction over the native systems, and how developers can best focus their efforts on driving users into alternative purchasing environments. 
44:31
June 26, 2022
MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)
MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)
In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of: Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising; a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years; a potential economic slowdown.
43:34
June 20, 2022
MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)
MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)
My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy at Branch, the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, and 3) Apple's very clear and strident proclamation that Fingerprinting is Never Allowed. This interview assumes quite a bit of knowledge on the part of the listener. For background, see these articles: Dear Apple: These changes will improve SKAdNetwork for advertisers (background on SKAdNetwork) How to scale and optimize marketing spend with SKAdNetwork (background on SKAdNetwork) Apple to Ad Tech: “Fingerprinting is Never Allowed” (overview of Apple's stance on Fingerprinting as stated at WWDC 2022) Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? (overview of Apple's expansion of SKAdNetwork as revealed at WWDC 2022)
57:42
June 13, 2022
MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)
MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)
In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this product being built?) and advertising targeting (to whom should we show this product's ads?). Without the direct feedback loop of behavioral targeting and conversions measurement, both product managers and marketers must rely on much more broadly conceived audiences for input into the tough balancing problems they face in scaling a product. We discuss what panel data is, how it has been used historically, and why it is becoming more critical as a product development and marketing tool in the new digital privacy landscape. Rameez Tase is the co-founder & President of Antenna, a subscription services insights platform.
53:44
May 09, 2022
MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)
MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)
In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in console games, following news that both Microsoft and Sony will pursue advertising programs for their game consoles. In our conversation, we consider what ads might look like in console games, what types of developers and games are capable of integrating ads in a way that is gratifying for players, and how advertising might transform the commercial landscape of console gaming. Adam Lieb is the CEO of Gamesight, a Seattle-based marketing platform for PC, console, and web3 games.
42:56
May 02, 2022
MDM Podcast Episode 20 - How will Google's deprecation of the GAID impact mobile advertising?
MDM Podcast Episode 20 - How will Google's deprecation of the GAID impact mobile advertising?
In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at ironSource, about Google's announcement that it will deprecate the GAID as well as its introduction of the Privacy Sandbox for Android. I unpacked Google's announcement of its Privacy Sandbox and the deprecation of the GAID in a post that was published shortly after the announcement.  But my thinking was mostly out of alignment with the commentary delivered by other outlets. Popular sentiment following the announcement characterized the deprecation of the GAID as the Android equivalent of Apple's App Tracking Transparency (ATT) framework, and the coverage generally surmised that the changes would catalyze another disaster for mobile advertising performance. But I believe the Privacy Sandbox, which is a collaborative environment for proposing and evaluating Privacy Enhancing Technologies (PET) concepts, is a positive and optimism-inducing development for the mobile advertising ecosystem. In the episode, Yevgeny and I discuss the three tools proposed in the Privacy Sandbox for Android, as well as the new SDK Runtime that Google revealed.
38:42
April 12, 2022
MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson
MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson
In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson, who is a professor at the Questrom School of Business at Boston University. I find that the auction dynamic is one of the most poorly understood aspects of digital marketing for practitioners: most advertisers are so intently focused on their own business objectives that they ignore the machinations of ad platforms that are invisible to them. But the auction mechanic is the beating heart of digital advertising, and it determines the pricing that advertisers pay for ad inventory. I'm happy to record this foundational, evergreen episode because I think it might help to inform a broader discussion about pricing in digital advertising generally -- and to explain how it is that ad platforms don't set prices.
52:44
February 28, 2022
MDM Podcast Episode 18 - The promise and challenge of Web3 gaming
MDM Podcast Episode 18 - The promise and challenge of Web3 gaming
In this week's episode, I speak with Canaan Linder and Atif Khan, the CEO and Head of Operations, respectively, at Stardust, a platform that allows game developers to incorporate crypto assets into their games. In this episode, we talk about the challenge of some of the various foundational notions underpinning web3 gaming -- such as the interoperability of in-game items expressed as NFTs -- as well as the potential promise in terms of expanded gameplay and player enjoyment that they present. We also talk about the skillsets needed to build web3 games, the correct way to bring a web3 game to market, and what kind of infrastructure these games require to thrive.
48:02
January 12, 2022
MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.
51:33
November 22, 2021
ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)
ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)
In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it's unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple's PR campaign around ATT. The previous episodes in the series are: Episode 1: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) Episode 2: ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) In conjunction with the podcast series, I am offering a 20% discount on my iOS 14: How to prevail in Q2 2021 course which can be accessed with the code MDM_4325_OMI_20PCT or through this link. The discount will only be available through June 4th, 2021. As always, the Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts
59:50
June 03, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)
This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root. The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics and campaign automation company that was acquired by Vungle last year. We discuss SKAdNetwork conversion value standards, the conversion value window, and why and for how long fingerprinting will be tolerated.
52:39
May 31, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)
Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: what is currently happening in the ecosystem as the mobile landscape changes, and what can be expected in the near-term future. These episodes are not expected to age well: they are snapshots of what is happening right now -- in this very transformative moment -- in the mobile ecosystem. In conjunction with the podcast series, I am offering a 20% discount on my iOS 14: How to prevail in Q2 2021 course which can be accessed with the code MDM_4325_OMI_20PCT or through this link. The discount will only be available through June 4th, 2021. In today's episode, I speak with Rich Jones, the Head of Product at Dataseat, a mobile DSP. Rich and I discuss the nature of Apple's privacy threshold and what we've learned about it since ATT was first announced. Rich yesterday posted a very provocative graph (above) of the prevalence of conversion values in the postbacks that Dataseat is seeing across its network, which precipitated the conversation.
48:10
May 26, 2021
Unpacking Tim Cook's comments about ATT
Unpacking Tim Cook's comments about ATT
On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent interview with Kara Swisher. The interview focused on Apple's upcoming ATT privacy policy -- and, in the interview, Tim Cook indicated that ATT will be rolled out in the next few weeks -- and I explained why I felt the interview fell short of holding Apple accountable for the structural changes that ATT will wreak on the mobile ecosystem. I recorded a rough representation of the commentary I gave in the Clubhouse room and am releasing it as a podcast.
34:39
April 07, 2021
iOS 14, Privacy, and the Future of Digital Advertising (presentation)
iOS 14, Privacy, and the Future of Digital Advertising (presentation)
On Monday, March 1st, I delivered a presentation on Clubhouse titled, "iOS14, Privacy, and the Future of Digital Advertising." I was asked by a number of people to release a recording of the presentation, so I have recorded the content as a podcast and am releasing it here.
34:39
March 04, 2021
MDM Podcast Episode 16 - The future of advertising attribution on mobile
MDM Podcast Episode 16 - The future of advertising attribution on mobile
In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL, and Peter Hamilton, the former CEO of TUNE.  Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?
52:31
February 28, 2021
MDM Podcast Episode 15 - Why doesn't Google have to show the ATT prompt?
MDM Podcast Episode 15 - Why doesn't Google have to show the ATT prompt?
In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas Petit: Why doesn't Google have to show the ATT prompt? This discussion was catalyzed by the enormous amount of confusion that was created when Google announced last month that it would not expose the ATT prompt in its owned-and-operated apps. This revelation seemed to fly in the face of Facebook's announcement in December that it must show the ATT prompt in its owned-and-operated apps, and that ATT would govern not just app campaigns run on its platform but also mobile web campaigns. How can Google avoid showing the ATT prompt if Facebook seems to have been told very explicitly that it must show the ATT prompt? In this podcast, Thomas Petit and I discuss this very confounding situation and attempt to provide clarity on when exposure of the ATT prompt is required, and why.
56:28
February 17, 2021
MDM Podcast Episode 14 - IDFA, TURTLEDOVE, and the Future of Privacy with Paul Bannister
MDM Podcast Episode 14 - IDFA, TURTLEDOVE, and the Future of Privacy with Paul Bannister
In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister, the Chief Strategy Officer at CafeMedia. Paul and I consider why the platforms -- but especially Apple -- are developing new privacy frameworks, how Google's privacy sandbox initiative may perform relative to user-based targeting, and what is meant when we use the word "privacy" to describe how a user behaves or interacts with properties online.
51:41
January 27, 2021
MDM Podcast Episode 13 - When does it make sense to outsource user acquisition to an agency?
MDM Podcast Episode 13 - When does it make sense to outsource user acquisition to an agency?
In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight, a marketing agency. We discuss the topic of user acquisition outsourcing and when and why that might be relevant for an app developer.
54:22
December 16, 2020
MDM Podcast Episode 12 - The economics of game streaming
MDM Podcast Episode 12 - The economics of game streaming
In this episode of the MDM podcast, I speak with Stephen Ellis, the founder and CEO of Pipeline.gg, about the economics of game streaming and the future of the games streaming landscape. As a former professional gamer and then an employee at Facebook working on the company's games streaming product, Stephen witnessed first-hand just how difficult it is to aggregate and monetize and audience as a streamer. In this podcast, Stephen and I discuss his journey from gaming enthusiast to professional gamer to entrepreneur, as well as the games streaming ecosystem, the relationship between games streamers and game developers, the obstacles that streamers face in building an audience, and the economic realities of game streaming.
52:59
November 30, 2020
MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising
MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising
In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will be relevant for mobile marketers over the next 18 months.
01:12:28
November 11, 2020
MDM Podcast Episode 10 - How to win with subscriptions on mobile
MDM Podcast Episode 10 - How to win with subscriptions on mobile
In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in mobile as @Thomasbcn -- about all things subscriptions. We discuss product strategy for subscription products, how to price test, the future of the subscription model (including hybrid IAP / subscription monetization), and a number of other aspects of building a successful subscription business on mobile. 
01:21:20
October 26, 2020
MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google
MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google
In this episode of the MDM podcast, I try to unpack the underlying mechanics of the accusations being made against Google from a commercial perspective (in 13 minutes)
13:28
October 21, 2020
MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?
MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?
In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour. In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.
01:05:35
October 07, 2020
MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.
55:01
July 08, 2020
MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat
MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat
In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing.
55:14
May 28, 2020
MDM Podcast Episode 5 - Is the App Store fair to developers?
MDM Podcast Episode 5 - Is the App Store fair to developers?
In this episode of the MDM Podcast, I speak with David Barnard, a vocal developer advocate on Twitter, about whether the App Store's closed nature and its treatment of developers is fair.
01:06:11
May 01, 2020
Episode 4: Legal sports betting on mobile with Matt Restivo
Episode 4: Legal sports betting on mobile with Matt Restivo
In the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at the Action Network, about the impact that the Supreme Court's recent decision to allow States to offer legal sports betting will have on sports fanaticism, social media, and mobile.
23:51
July 23, 2018
Algorithms, Ad Targeting, and Democracy - a Conversation with Dr. Sandra Matz
Algorithms, Ad Targeting, and Democracy - a Conversation with Dr. Sandra Matz
A conversation with Dr. Sandra Matz of Columbia Business School about ad targeting, the Cambridge Analytica scandal, and how to protect our Democratic institutions from algorithmic content serving
48:55
April 02, 2018
Why are mobile growth roles so hard to hire for? With Andy Carvell
Why are mobile growth roles so hard to hire for? With Andy Carvell
In the second episode of the Mobile Dev Memo podcast, I speak with mobile growth expert Andy Carvell about the difficulty of hiring people into mobile growth roles and what might be the cause of that.
29:25
April 10, 2017
Influencer Marketing's Jerry Maguire Moment: An interview with Adam Hadi
Influencer Marketing's Jerry Maguire Moment: An interview with Adam Hadi
In this interview, Mobile Dev Memo's Eric Seufert speaks with Adam Hadi, a mobile influencer marketing expert, about growing a mobile user base with influencer marketing.
40:49
March 05, 2017