Modern Direct Seller Podcast

Modern Direct Seller Podcast

By Becky Launder

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales.

Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.
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Currently playing episode

E185: How To Find New Customers on Social Media

Modern Direct Seller PodcastMay 21, 2024
00:00
26:35
E236: How AmaraWave is Creating Change with Perminder Chohan and Kelly Trenholm

E236: How AmaraWave is Creating Change with Perminder Chohan and Kelly Trenholm

In this episode of the Modern Direct Seller Podcast, we’re joined by not one, but two powerhouse guests—Perminder Chohan and Kelly Trenholm from AmaraWave! We’re talking about their mission-driven approach to direct sales, their standout 10% give-back model, and how they’re blending the best of traditional and affiliate-style compensation. You’ll hear about the legacy they’re building, the high-impact products they offer, and how they’re creating real change—one Change Maker at a time. If you're craving purpose, community, and a fresh approach to direct sales, this convo is a must-listen!


Want to learn more about AmaraWave? Head to amarawave.com to check out their mission, products, and community. You can also follow along on Instagram @amarawaveinc or connect directly with Kelly via Instagram @kellyltrenholm and Perminder via email at perminder.chohan@amarawave.com—they’d love to hear from you!


Time-Based Notes:

0:39 Meet Perminder Chohan and Kelly Trenholm

1:32 Kelly's Background

2:38 Perminder's Background

3:56 Introducing AmaraWave & Their Mission

10:49 Why AmaraWave Believes in This Business Model

16:04 Exciting Things Ahead

22:36 Perminder & Kelly's Favorite AmaraWave Products

24:57 Favorite Office Supplies & How to Connect

29:05 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode236

May 13, 202529:39
E235: How to Get Unstuck

E235: How to Get Unstuck

Feeling stuck in your biz? We’ve all been there—and in this episode of the Modern Direct Seller Podcast, we’re breaking down what to do when momentum stalls. Whether you’re overwhelmed, overthinking, or just not feeling it, we’ve got practical ways to move forward. From giving yourself permission to rest to re-aligning with your bigger goals, we’re tackling the mindset and strategy shifts that’ll help you gain clarity and take action. If you’ve been waiting for a sign—this is it!


Grab your Consistency Tracker and join us for May We Collaborate—a month-long event inside the Academy to help you stay on track, take action, and grow your biz with community support! Let’s make May your most consistent month yet!


Time-Based Notes:

0:35 Getting Stuck Happens

3:21 Signs that You're Stuck

4:33 Ways to Reset Your Mindset

11:42 Get Back to Basics (ABC's & 3+3+3's)

18:25 Write it all Down

20:29 Lean into Community

22:12 Closing Thoughts

24:59 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing! 


Get the full show notes at https://moderndirectseller.com/episode235

May 06, 202525:33
E234: 7 Must-Try Collabs for Direct Sellers

E234: 7 Must-Try Collabs for Direct Sellers

Apr 29, 202523:45
E233: Building Your Back Up Plan and Personal Brand with Rachel Perry

E233: Building Your Back Up Plan and Personal Brand with Rachel Perry

In this episode of the Modern Direct Seller Podcast, we’re joined by Rachel Perry to talk all about building a personal brand and creating a back-up plan outside of your direct sales company. Rachel shares her journey from Facebook party trainer to personal brand coach, and why now more than ever, direct sellers need to show up authentically and create something of their own. You’ll hear simple, tactical ways to get started—no fancy strategy needed—as well as a powerful reminder that messy action is better than no action. Whether you're looking to grow within your current company or explore something new on the side, this episode will inspire you to take that next step with confidence.


Connect with Rachel on Instagram @rachelaperry and grab her free Personal Brand Starter Kit.


Plus! Don’t forget to save your seat for our upcoming live workshop: How to Build a Website That Works While You Sleep happening April 30 at 9am PT / Noon ET


Time-Based Notes:

0:26 Catching Up with Rachel Perry

2:45 How Direct Sales & Personal Branding has Evolved

6:39 Why You Need a Personal Brand

8:40 Let's Get Tactical

12:28 Being a Direct Seller vs. a Business Owner

17:35 Overcoming Fear of the Unknown

21:22 Where to Start

24:01 Rachel's Fav Office Supply & How to Connect

24:49 Freebie: Personal Brand Starter Kit

26:11 How to Build a Website that Works While You Sleep

27:23 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode233

Apr 22, 202527:58
E232: 10 Ways to Use Oh My Hi Like a Total Pro

E232: 10 Ways to Use Oh My Hi Like a Total Pro

In this episode of the Modern Direct Seller Podcast, we’re sharing creative and practical ways to use Oh My Hi to work smarter, not harder in your business. We’re talking about how having your own website can help you show up online, build your brand, and create a space that works for you behind the scenes — collecting leads, connecting with customers, and making it easier for people to shop, join, or learn more about what you do. Whether you’re just getting started or looking for fresh ideas to take your site to the next level, we’re covering simple strategies to help you get the most out of Oh My Hi.


Join us for Systems Reboot inside the Modern Direct Seller Academy happening April 14-18 — a week dedicated to simplifying, streamlining, and setting up the systems your business needs to run like a well-oiled machine. Plus, don’t miss our Oh My Hi Workshop on April 30th where we’ll show you exactly how to make your website work for you (even while you sleep!).


Time-Based Notes:

0:29 What New & How Oh My Hi Can Help

4:13 10 Ways Users are Leveraging Their Oh My Hi Sites

5:22 #1 Collecting Leads

7:25 #2 Creating a Hub for Their Team

8:55 #3 Blog Posts10:45 #4 Payment Option Page

13:00 #5 Scroll Party

15:10 #6 Digital Hub

16:08 #7 Email Automation (Plus Users)

18:43 #8 Product Reviews

20:23 #9 Sharing How They Support Their Team

21:50 #10 Crafting a Professional First Impression

24:06 Closing Thoughts & Event Invites

28:35 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode232

Apr 15, 202529:08
E231: AI, the Business Bestie Every Direct Seller Needs with Lisa Duck
Apr 08, 202525:03
E230: Facebook Fatigue & Fresh Strategies: Social Media Trends with CinchShare
Apr 01, 202531:09
E229: Systems will Save You with Whitney Hoefer

E229: Systems will Save You with Whitney Hoefer

In this episode of the Modern Direct Seller Podcast, we’re chatting with online business manager Whitney Hoefer about the power of systems in your direct sales business. Whitney shares the four must-have systems that will help you safeguard your customer relationships, build a personal brand, streamline communication, and document key processes. Whether you're just getting started or looking to level up, these simple but essential strategies will help you save time, stay organized, and future-proof your business. Plus, we dive into real-life examples of how strong systems can create more freedom and flexibility in your biz.


Grab Whitney’s free email marketing templates and start building stronger connections with your customers! Follow her on Instagram @whitney.hoefer and snag your freebie today!


Time-Based Notes:

0:39 Catching Up with Whitney Hoefer

1:57 How Whitney Started Serving Network Marketers

5:20 4 Must-Have Systems for Established Direct Sellers

6:30 #1 Customer Database

8:17 #2 Personal Brand (Social Media System)

11:19 #3 Customer Communication (Email Marketing)

16:58 #4 Documentation

20:03 How Systems Grant You Independence

27:30 How Whitney Stays Organized

31:10 Get Whitney's Freebie & Connect on Instagram

32:42 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode229

Mar 25, 202533:17
E228: Simplify Your Biz with 5 Must-Have Systems
Mar 18, 202524:30
E227: From Stuck to Building a Standout Brand with Jen Tucker
Mar 11, 202528:12
E226: How to Show Up on Social (Even When It Feels Hard) with Krista Demcher
Mar 04, 202536:55
E225: How to Pick the Right Direct Sales or Affiliate Business
Feb 25, 202543:03
E224: Embracing Change and Growth in Direct Sales with Hope Shortt
Feb 18, 202536:53
E223: Trends and Transitions with Jennifer Bonacorsi, Founder jBloom
Feb 11, 202517:51
E222: What to Do If Your Direct Sales Company Closes or Restructures
Feb 04, 202528:54
E221: Party Like It's 2025
Jan 28, 202531:49
E220: Building Trust, Transparency, and a Cleaner Future with Pure Haven's Non Tox CEO Miranda Inglis

E220: Building Trust, Transparency, and a Cleaner Future with Pure Haven's Non Tox CEO Miranda Inglis

In this episode of the Modern Direct Seller Podcast, we sit down with Miranda Inglis, CEO of Pure Haven, to explore her inspiring journey from corporate leadership to building a cleaner, safer future through non-toxic personal care products. Miranda shares how her challenges with PCOS and infertility led her to uncover the hidden dangers in everyday products and sparked her passion for transparency and ethical manufacturing. We discuss the unregulated nature of the personal care industry, Pure Haven’s commitment to trust and quality, and how direct sales can foster authentic connections while empowering consultants. This conversation is a must-listen for anyone passionate about clean living, impactful leadership, or evolving direct sales strategies.


Visit purehaven.com to explore their products, enjoy 15% off your first order, or learn about joining as a consultant.


Time-Based Notes:

0:28 Meet Miranda Inglis, CEO of Pure Haven

6:51 Miranda's Journey into Direct Sales

14:02 The Dangers of Toxins in Skincare

24:20 Understanding the Manufacturing Process

31:25 Discussing the State of the Direct Sales Industry

39:54 Miranda's Favorites

42:00 How to Learn More About Pure Haven

44:09 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode220

Jan 21, 202544:43
E219: Simple Daily Habits to Thrive in 2025

E219: Simple Daily Habits to Thrive in 2025

In this episode of the Modern Direct Seller Podcast, we’re diving into five simple yet powerful daily habits that will help you thrive in 2025! From purposeful active selling to building authentic relationships and creating value-packed content, we’re breaking down exactly how to set yourself up for success this year. Plus, we’ll talk about the importance of consistency, showing up as your true self, and leveraging tools like CinchShare to make it all happen. If you’re ready to create momentum and hit your goals, this episode is a must-listen!


Download our free ABC Tracker and join the Modern Direct Seller Academy to get access to our Daily Consistency Tracker and the entire Thrive in 2025 Done-For-You Training (including graphics and captions).


In celebration of the launch of their new keyboard tool, CinchShare is offering listeners a 60-Day free trial with coupon code KEYBOARD60.


Time-Based Notes:

1:30 Strategies to Thrive in 2025

2:20 #1 Purposeful Daily Active Selling

6:46 #2 Relationship Building

9:49 #3 Creating Content

14:20 #4 Lead with Authenticity

16:31 #5 Consistent vs Constant

18:55 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode219/

Jan 14, 202519:25
E218: 2025 Resolutions for Direct Sales Leaders

E218: 2025 Resolutions for Direct Sales Leaders

Jan 07, 202515:44
E217: Peace Out 2024, Hello 2025 with Founders Becky & Jeremy Launder
Dec 31, 202440:05
E216: 25 Predictions for 2025

E216: 25 Predictions for 2025

In this episode of the Modern Direct Seller Podcast, I’m sharing 25 predictions for direct sales in 2025! We’re talking about everything from saying goodbye to those old-school Facebook parties to leaning into digital marketing, AI, and creating personalized shopping experiences. You’ll hear what’s shifting in the industry, how to work smarter on social, and what it takes to stay ahead in 2025. This one’s packed with real-talk insights to help you future-proof your biz and crush it in the new year!


Curious how to implement AI to save you time in your direct sales business? Grab our free download Boost Your Direct Sales Business with AI: 5 Ways to Use ChatGPT Today.


Time-Based Notes:

0:30 Introduction & What's New

2:41 Predictions That will Affect How You Sell in 2025

13:29 How I Predict Consumers will Behave in 2025

20:42 Company & Industry Shifts in 2025

32:00 Changes to Social Media in 2025

37:21 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode216/

Dec 24, 202437:52
E215: Mastering Instagram for Direct Sellers: Authenticity, Reels, and Building a Brand with Jenn Herman

E215: Mastering Instagram for Direct Sellers: Authenticity, Reels, and Building a Brand with Jenn Herman

In this episode of the Modern Direct Seller Podcast, Instagram expert Jenn Herman joins us to share insider tips on how direct sellers can level up their Instagram game! We talk about how to make Reels work for you (and why they’re great for reach but not always for sales), the importance of being your authentic self to attract followers who stick around, and how to use hashtags and keywords effectively. Jenn also shares trends to keep an eye on as we head into 2025. If you’re ready to turn your Instagram into a tool for real growth, this episode is packed with practical strategies you can start using today!


Connect with Jenn on her website and Instagram, and check out her hashtag e-book, Hashtags Unlocked, to learn everything you need to know about using hashtags NOW.


Time-Based Notes:

0:32 Meet Jenn Herman

4:28 What is Working on Instagram?

9:29 What are Pseudo-Followers?

11:18 Top Instagram Content Creation Tips

17:31 The Power of Direct Messages

19:02 Hashtags & Keywords

21:45 The Future of Instagram

23:50 Jenn's Favorite Office Supply & Where to Find Her

26:14 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode215/

Dec 17, 202426:44
E214: Plan to Profit: Modern Sales Strategies for 2025

E214: Plan to Profit: Modern Sales Strategies for 2025

In this episode of the Modern Direct Seller Podcast, we’re talking all about getting ready for 2025 with a fresh perspective and smart strategies. From reflecting on the past year to planning for the future, I’m sharing insights to help you align your business goals with what matters most. We’ll touch on key trends, strategies to work smarter, and how to set yourself up for success in the year ahead. Plus, get the scoop on our upcoming 2025 Planning Session happening on December 17th—you won’t want to miss it!


Get some personalized insights into how you work with our Direct Sales Superpower Quiz AND save your seat for our 2025 Planning Workshop and we'll start the new year strong together. Both the quiz and the workshop are absolutely free!


Time-Based Notes:

0:33 Let's Talk 2025 Planning

2:27 Step One: Take a Look Back

8:48 Step Two: Set Your Vision & Goals

11:33 Step Three: Build Out Your Plan

13:45 What to Try in 2025

18:30 Join our 2025 Planning Workshop

19:38 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode214/

Dec 10, 202420:08
E213: The Power of Planning with Natasha Corrigan, Owner of Tula XII

E213: The Power of Planning with Natasha Corrigan, Owner of Tula XII

In this episode, Natasha Corrigan, founder and CEO of Tula XII, joins us to talk about all things planning and productivity! Natasha shares her journey into direct sales and how her company has evolved to support others who are passionate about organizing their lives and reaching their goals. We dive into how the industry is shifting away from traditional parties to more engaging, value-driven workshops, and Natasha offers some powerful advice on staying consistent, setting boundaries, and making planning a habit. This episode is perfect for anyone looking to kick off the new year with a clear, organized vision!


Find Natasha & Tula XII on Instagram and TikTok and get your hands on your very own 2025 Planner Bundle over on their website (offer ends January 31st)!


Time-Based Notes:

0:30 Meet Natasha Corrigan

3:56 The Story Behind the Name Tula XII

6:05 Trends in the Direct Sales Industry

15:08 How to Stay Focused & Evolve

17:18 Why Paper Planning is Still Relevant

27:04 How to Leverage Your Planner

32:10 Natasha's Favorite Office Supply & Where to Find Her

36:48 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode213/

Dec 03, 202437:19
E212: From Profile to Profit: Leveraging LinkedIn to Grow Your Direct Sales Business with Elaine Walsh-McGrath

E212: From Profile to Profit: Leveraging LinkedIn to Grow Your Direct Sales Business with Elaine Walsh-McGrath

In this episode of the Modern Direct Seller Podcast, we welcome LinkedIn expert Elaine Walsh McGrath, who shares her inspiring journey from corporate marketing to entrepreneurship and becoming a LinkedIn coach. Elaine discusses how direct sellers can leverage LinkedIn to grow their businesses, emphasizing the importance of a polished profile, creating genuine connections, and using video content. She debunks common misconceptions about the platform, highlights trends for 2025, and offers actionable tips for building relationships and attracting leads. Tune in to learn how LinkedIn can be a game-changer for your direct sales strategy!


Connect with Elaine on LinkedIn, Instagram, and her website. Get your hands on her LinkedIn to Leads freebie to learn what actions you need to focus on when you want to land clients on LinkedIn!


Time-Based Notes:

0:33 Meet Elaine Walsh-McGrath

8:40 Do Direct Sellers Belong on LinkedIn?

12:44 LinkedIn 'Rules'

18:30 Content That Performs Well on LinkedIn

21:07 Conversation Do's and Don'ts

27:24 Feature to Explore

30:11 Trends to Look Out For

33:55 Recap

35:24 Where to Find Elaine

38:43 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode212/

Nov 26, 202439:13
E211: From Rock Bands to Rocking Your Finances: Profit Pillars with Parker Stevenson

E211: From Rock Bands to Rocking Your Finances: Profit Pillars with Parker Stevenson

In this episode of the Modern Direct Seller Podcast, I catch up with my longtime friend Parker Stevenson—author of Profit Pillars and co-owner & CEO of Evolved Finance. Parker shares his journey from rock bands to bookkeeping and why understanding your numbers is key, especially for direct sellers. We chat about the importance of tracking profit, separating personal and business finances, and how focusing too much on sales volume can be misleading. Plus, we celebrate the launch of his new book, which makes managing your business finances feel totally doable. If numbers aren’t your thing, you’ll walk away from this episode with a fresh perspective!


Connect with Parker on LinkedIn and TikTok, check out Evolved Finance on Instagram, YouTube and their website, and grab a copy of Profit Pillars: A Proven System to Maximize the Bottom Line in Your OnlineBusiness!


Time-Based Notes:

0:30 Meet Parker Stevenson

5:41 Parker's New Book: Profit Pillars

10:30 The Difference Between Sales Volume, Revenue & Profit

15:21 What to do with Your Numbers & Data

19:11 How Often Should You Look at Your Numbers?

23:16 Finance Mindset & Skill Building

27:57 Take a Look at the Bigger Picture

30:20 Connect with Parker

32:03 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode211/

Nov 19, 202432:33
E210: Why You Need a Personal Brand (Not Your Direct Sales Company’s Brand)

E210: Why You Need a Personal Brand (Not Your Direct Sales Company’s Brand)

In this episode of the Modern Direct Seller Podcast, we’re diving into why building your personal brand—not just your direct sales company’s brand—is key to long-term success. I share why it’s so important to stand out and connect with customers as yourself, and I break down simple steps to get started, like defining a few traits you want to be known for and making them pop in your content. Plus, you'll get a sneak peek at the new Oh My Hi, which makes it easy to build a website that’s all you. If you’re ready to step up your personal brand game, don’t miss this one!


Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!


Time-Based Notes:

0:51 The Benefits of Having a Personal Brand

8:00 How to Build Your Personal Brand

12:30 Where to Share Your Brand

16:04 How and Why You Should Make Your Own Website

19:04 Oh My Hi and Your Free Workshop Invite

21:34 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode210/

Nov 12, 202422:05
E209: 7 Ways to Generate New Leads Without Social Media

E209: 7 Ways to Generate New Leads Without Social Media

In this episode of the Modern Direct Seller Podcast, we’re getting real about generating new leads without relying on social media! I’m walking you through seven tried-and-true strategies that bring in fresh faces, even if the algorithms aren’t on your side. From leveraging referrals and in-person networking to collaborating with complementary brands and creating engaging content—this episode is packed with practical tips to grow your business beyond the scroll. Tune in and start building your lead gen plan that doesn’t depend on social media. Plus, get a sneak peek into our upcoming workshop for even more ways to build your brand!


Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!


Time-Based Notes:

0:35 Social Media Can be Frustrating

4:33 Join Our Free Workshop on November 13th

5:12 #1 Referrals and Word of Mouth

10:36 #2 Local Networking Events

12:16 #3 Collaborations

15:30 #4 Content Marketing

17:48 #5 Sample Requests & Opt-ins

20:17 #6 Hosting a Scroll Party

23:42 #7 Direct Outreach

26:36 Leverage Systems and Automation

28:35 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode209/

Nov 05, 202429:06
E208: Oh My Hi - All in One Website, Email and CRM

E208: Oh My Hi - All in One Website, Email and CRM

In this episode, Jeremy Launder is back on the Modern Direct Seller Podcast to share some exciting updates about Oh My Hi, our website builder tailored for direct sellers! We’ll talk about the new email marketing integration that allows you to manage your contacts and campaigns all in one place—making it super convenient to connect with your audience. Jeremy highlights how easy it is to create a stunning website using the templates and prebuilt sections, even if you’re not tech-savvy. If you’ve been thinking about launching your own website, this episode is for you!


Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!


Time-Based Notes:

0:31 Jeremy is Back!

1:18 What Jeremy Has Been Working On

4:14 Why You NEED a Website

6:06 Jeremy's Relationship with Social Media

6:50 How Easy is Oh My Hi?

11:27 Let's Talk About Training & Support

13:53 The Future of Oh My Hi

15:25 What to Expect Before 2025

17:09 Rapid Fire Questions

23:56 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode208/

Oct 29, 202424:26
E207: Branding Beyond the Logo: Building a Personal Brand with Jordan Schram

E207: Branding Beyond the Logo: Building a Personal Brand with Jordan Schram

In this episode of the Modern Direct Seller Podcast, we’re chatting with Jordan Schram, founder of Purple Sky Branding, about building a personal brand that goes way beyond just logos and colors. Jordan shares her journey from corporate life to entrepreneurship and explains why developing a personal brand is essential for direct sellers looking to stand out. We also dive into how being authentically you can build trust, foster connections, and set you up for long-term success. If you’re ready to take your brand to the next level, this episode is packed with inspiration and actionable tips!


Get Jordan's FREE Brand Vision Template, check out her website, and follow Purple Sky Branding over on Instagram and Facebook!


Time-Based Notes:

0:27 Meet Jordan Schram

2:07 The Meaning Behind Purple Sky Branding

3:03 Why a Personal Brand Matters

4:51 What Branding Actually Means

6:14 Brand Architecture

9:37 The Power of a Personal Brand Through Transitions

14:03 Where to Start

17:47 Jordan's Favorite Tool

18:50 Where to Find Jordan

19:29 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode207/

Oct 22, 202419:59
E206: How a Website Took My Business to the Next Level (And Why Every Direct Seller Needs One)
Oct 15, 202422:13
E205: 10 Holiday Strategies to Grow Your Paycheck
Oct 08, 202420:37
E204: How to Make Q4 the Best Yet

E204: How to Make Q4 the Best Yet

On this episode of the Modern Direct Seller Podcast, we’re kicking off the 4th quarter—one of the best times of the year for direct sellers! We’re diving into the data to see what holiday shoppers are up to and how you can use that insight to boost your sales. Whether you’re planning festive in-person events, crafting fun gift guides, or tapping into your company’s holiday promotions, now is the time to make it happen. Let's set clear Q4 goals to finish the year on a high note and carry that momentum into 2025!


Ready to get ahead? Grab your Holiday Plan at moderndirectseller.com/holiday and your 90-Day Plan at moderndirectseller.com/90 to start crushing those year-end goals!


Time-Based Notes:

0:31 It's Q4!

1:21 You Need to Have a Plan

3:17 Some Goals to Consider

4:28 What the Data Teaches Us

9:21 Create an Experience for Your Customers

10:34 Invite Your Customers to Give Back

11:29 Create Gift Guides and Personal Shopping Experiences

12:52 Now is the Time to Build Your Team

14:39 Have a Holiday Promotion Plan

18:21 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode204/

Oct 01, 202418:52
E203: How to Be Relatable with Rachel DeAlto
Sep 24, 202419:52
E202: Emerging Trends to Watch with Jodi Crater, Lemongrass Spa

E202: Emerging Trends to Watch with Jodi Crater, Lemongrass Spa

In this episode of the Modern Direct Seller Podcast, we're diving deep into the world of emerging trends with Jodi Crater, the Senior Vice President of Sales and Field Development at Lemongrass Spa. Jodi brings her expertise to the table as we discuss the latest movements shaping the direct sales industry, from artificial intelligence to the evolving preferences of consumers. She shares her insights on how these trends impact the way we do business and offers actionable advice for staying ahead of the curve. Tune in and discover the trends you need to embrace to keep your sales game strong!


Keep up with Jodi on LinkedIn and take a peek at what's going on over at Lemongrass Spa on their website or over on their Facebook Page.


Time-Based Notes:

0:50 Meet Jodi Crater

5:10 Why Trends Should be Embraced

8:37 AI is Not Going Away

10:14 Automations & Personalization

12:28 Value-Focused Marketing

13:48 Look Beyond the Direct Sales Bubble to Grow

16:15 You Need to Manage Your Expectations

25:00 Unpacking Lemongrass LIVE

30:51 Jodi's Favorite Office Supply + How to Connect

32:39 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode202

Sep 17, 202433:10
E201: Goal-Getters: Insights from Top Leaders Laura Vandiford, Lauren Gregory and Sheri Friederichs

E201: Goal-Getters: Insights from Top Leaders Laura Vandiford, Lauren Gregory and Sheri Friederichs

In this episode, we’re chatting with three amazing leaders from Academy VIP—Sheri Friederichs, Laura Vandiford, and Lauren Gregory—who are absolutely crushing it in 2024. Sheri, a diamond leader with Tastefully Simple, shares how she balances life on the farm with her successful business. Laura talks about growing her jBloom & PermaLinx business while also working part-time as a pharmacist. And Lauren, a special education teacher by day, walks us through her journey with Color Street and how she’s leveraged Facebook parties to grow her biz. Together, we unpack their go-to strategies for 2024, including a mix of in-person and virtual events, and the innovative tools helping them stay ahead of the game.


You can find Lauren on her website, Laura on Facebook or Instagram, and you can find Sheri on Facebook or call/text her at 701 403 7164.


The Modern Direct Seller Challenge kicks off next week (Sept 16th)-- have you saved your seat? 5 Days of FREE actionable training + PRIZES! Click here to sign up.


Time-Based Notes:

0:51 Meet Sheri, Lauren & Laura

1:42 Sheri's Story

2:33 Laura's Story

3:30 Lauren's Story

4:52 What's Working Right Now

7:57 Laura's Current Wins & Goals

9:20 Sheri's Current Wins & Goals

10:35 Lauren's Current Wins & Goals

11:28 Favorite Parts of the Modern Direct Seller Academy

15:31 Tips to Keep Going

20:00 Fave Office Supplies & How to Connect

24:13 Sign Up for the FREE 5-Day Challenge

34:55 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode201/

Sep 10, 202425:26
E200: What I've Learned After 200 Episodes and 100,000+ Downloads
Sep 04, 202424:02
E199: Why You NEED an Email List

E199: Why You NEED an Email List

In this episode, we’re getting real about why email marketing is a must for your direct sales business. We're breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audience—without worrying about social media algorithms getting in the way. We’ll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If you’re ready to level up your marketing game, this episode is definitely for you!

Get more training on email marketing during our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!


Add your name to the Oh My, Hi! Waitlist or text WEBSITE to (619) 760-2300 to stay in the loop about the new features dropping in November.


Time-Based Notes:

0:24 Introduction

1:34 How We Use Email Now

3:03 How We Started with Email Marketing

6:04 Why Email is More Impactful than Social Media

7:53 Don't Rely Soley on Company Emails

9:48 Getting Started with Email Marketing

13:00 Welcome Sequences & Email Frequency

16:22 Freebies & Opt-Ins

19:29 Platform Recommendations

22:20 Final Thoughts

23:30 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode199/

Aug 27, 202424:02
E198: Social Selling for Long-Term Success
Aug 20, 202420:29
E197: How to Keep Direct Sales Relevant

E197: How to Keep Direct Sales Relevant

In this episode of the Modern Direct Seller Podcast we're diving into what's really happening in the direct sales world right now. I'm sure you've seen some big shifts—companies closing, others moving towards affiliate models—and maybe it has you feeling uneasy. But I'm here to set the record straight: Direct sales isn’t going anywhere. Let's talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to elevate your game, whether you're in the field or leading from the corporate side.


Sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!


Time-Based Notes:

0:43 Introduction

2:12 Unprecedented Changes in Direct Sales

5:31 This is a Time of Uncertainty

7:32 I Don't Believe Direct Sales is Going Away

8:35 Belief Fuels Growth

10:52 Get Amber & Gaya's Perspective on These Shifts12:14 We Need a Younger Audience

13:57 Let's Talk About Affiliate Programs

17:55 Companies Need to Make Some Changes

21:42 Direct Sellers Need to Shift Their Strategies

27:05 A Personal Brand with Always Serve You

29:57 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode197/

Aug 13, 202431:02
E196: How We Work Together with Jeremy and Becky Launder

E196: How We Work Together with Jeremy and Becky Launder

In this episode of the Modern Direct Seller Podcast, I sit down with my business partner and husband, Jeremy Launder, to dive into how we balance life and work. We share a behind-the-scenes look at our journey from Jeremy's transition from electrical engineering to joining our online business full-time. We talk about how we navigate our distinct roles within the business, manage our daily schedules around our kids’ activities, and keep our sanity while working so closely together. Tune in for a candid and fun conversation about partnership, both in business and in life!


Sign up for our upcoming workshop on August 28th and learn about the tools and strategies that keep us on track!


Time-Based Notes:

0:44 Welcome, Jeremy!

1:40 Video Format Hiccups

2:18 How Do We Work Together?

3:11 Workshop Teaser

3:41 The History of Us

6:51 What Jeremy Does Today

10:34 Our Day-to-Day

14:16 Best Parts of Working Together

18:43 Challenges of Working Together

26:17 What's Coming with Oh My, Hi!

29:02 Join the Free Workshop on August 28th

29:42 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode196/

Aug 06, 202430:46
E195: Balancing Quick Wins with Long-Term Success in Direct Sales
Jul 30, 202420:02
E194: How AI Can Save You Hours of Content Creation
Jul 23, 202418:32
E193: Quick Content Ideas for Busy Direct Sellers
Jul 16, 202419:48
E192: How to Overcome a Sales Slump

E192: How to Overcome a Sales Slump

In this episode of the Modern Direct Seller Podcast, we're tackling the challenge of overcoming the dreaded sales slump. Post-COVID, the sales landscape has changed, and many are feeling the pinch, especially with summer distractions and economic hurdles. Tune in to learn how to recognize the signs of a slump and take practical steps to revitalize your business. Let's turn things around and keep your business thriving!


Expand your circle and make 300 connections every quarter! Get the free download: moderndirectseller.com/300club


Time-Based Notes:


0:44 Topic Introduction

1:25 Post-COVID Decline in Direct Sales

2:32 Factors That Result in a Sales Slump

2:51 What We'll Cover in This Episode

3:40 Switch Your Mindset & Take Ownership

5:30 Reflect on Your Business Goals

7:19 Dig into Your Numbers

8:54 Marketing Strategy Check-in

10:31 Reconnect with Existing Customers

12:05 The Answer is Reaching New Customers

14:54 What's Working? What's Not?

16:06 The 300 Club

17:24 Invest in Personal Development

18:20 The Shifts We're Seeing in the Industry

20:02 Don't Stand Still

21:46 What Are Your Next Steps?

23:11 Closing Thoughts

23:46 Sponsorship Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode192/

Jul 09, 202424:51
E191: Hallway Conversations at DSA Canada

E191: Hallway Conversations at DSA Canada

In this episode of the Modern Direct Seller Podcast, we're fresh from attending the Direct Sellers Association of Canada’s annual conference at Niagara on the Lake and are excited to share our enriching experience. Join us as we bring you a series of insightful "Hallway Conversations" with industry leaders, discussing key takeaways and innovative strategies. We'll cover the evolving nature of direct sales, the importance of adapting to change, and highlight the collaborative spirit among industry professionals. Plus, we'll reveal an exciting personal achievement from the conference, making this episode a mix of valuable insights and celebratory moments. Tune in to hear about the latest trends and learnings from the forefront of the direct sales industry.

Time-based notes:

  • 0:41 Becky and Jeremy's Opening Thoughts
  • 3:39 Terrence Dempsey with Pampered Chef
  • 3:59 Joe Cardillo with Vector Marketing
  • 4:40 Donna Pinsonneault with She's Got Leggz
  • 5:07 Marcia Cota with Monat Global
  • 5:36 Sherri Dickie with Vector Marketing
  • 6:02 Genevieve Ko with Stampin' Up!
  • 6:31 Nancy Burke of Direct Selling Association
  • 6:53 Patricia White with Direct Selling News
  • 7:11 Peter Maddox of Direct Sellers Association of Canada
  • 7:50 Becky's Takeaway
  • 8:56 Jeremy's 1st DSA Canada Experience
  • 9:50 The Sell First, Build Second Approach
  • 11:00 Themes and Takeaways from the Conference
  • 14:30 Our Big News
  • 17:29 Closing Thoughts
  • 18:31 Sponsor Message
Jul 02, 202419:36
E190: Launching LifeRegen with Ann Raulston, Head of Sales
Jun 25, 202424:01
E189: Tips for Avoiding Social Media Burnout
Jun 18, 202418:38
E188: 3 Things to Stop Doing on Social Media

E188: 3 Things to Stop Doing on Social Media

Today's episode of the Modern Direct Seller Podcast is all about social media and some of the most common pitfalls direct sellers face. We'll discuss how to find the right balance between personal and business posts, why keeping all your content private might be holding you back, and the importance of active engagement with your audience. Tune in for actionable tips to level up your social media game!

P.S. Our Get Social This Summer Workshop is just around the corner. Join us on June 20th from 9 to 11 am PST to optimize your social media presence!

Time-based notes:

[00:02] Introduction

[02:42] Disclaimer

[04:10] Don't keep your posts private

[05:51] Why you should post public content

[07:58] Hesitations in publishing public content

[09:50] Types of social media accounts

[10:23] Stop posting about business only

[11:47] The 80-20 Rule

[14:23] Stop avoiding engagement

[15:34] Posting and Praying

Jun 11, 202421:11
E187: 12 Things I Do To Build My Brand on Social Media
Jun 04, 202430:11