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Modern Firm Practices Show

Modern Firm Practices Show

By Brad Turville
Modern Firm Practices | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm.

For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: ModernFirmPractices.com
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Client & Prospect Nurturing
To convert prospects and opportunities into clients you need to have nurturing activities for those that aren't ready to join right now - which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?   Nurturing ideas:  case studies  awards  educational content: video, podcast, whitepaper, blog  educational webinars and Q&As  entertainment events (once COVID restrictions pass)  send your book  offer a free 'growth planning session'  build your email list and keep it warm through regular invites, education, updates ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership https://ModernFirmPractices.com and be the first to access Ultimate Referrals
24:32
October 21, 2020
Start Helping
A recent survey showed that accountants are interested in improving their sales skills. I believe the focus should be: Stop Selling | Start Helping. There will be ample opportunity to increase your revenue and average client group fee plus the clients get to improve their condition by engaging you more closely.   In this episode I cover:   client unmet needs   clients unaware of your services   accountanese   ask better questions Modern Firm Practices | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership https://ModernFirmPractices.com and be the first to access Ultimate Referrals
06:45
October 14, 2020
Where Does Your Time Go?
The key to getting ahead and achieving your objectives is to FREE UP PARTNER TIME. It starts with looking at where is your time currently going. The biggest excuse I hear is I don't have the time or the capacity. But if you audited your time I'm sure you would find plenty of tasks to remove and delegate.   In this episode I share strategies for:   - small resource tight firms   - partnerships   - time audit   - ideas on how to free up time   - we've always done it this way   - sunk cost fallacy Modern Firm Practices | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership https://ModernFirmPractices.com and be the first to access Ultimate Referrals
17:09
October 7, 2020
Strategic Partners
Strategic Partners are a POWERFUL activity to attract new clients and support unmet needs of existing clients - and the great thing is they are all around you! Think: Who Has My Clients?  There are plenty of non-competing businesses who have the same ideal client as you and there is the ability to promote, endorse offer and recommend your services to their contacts. This can come in many forms and sizes and be a great benefit to both businesses.  In this episode I share HOW to go about strategic partnerships and give an example of one I put in place. Still to this day I am continuously looking at opportunities to open new partner channels. Modern Firm Practices | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership https://ModernFirmPractices.com and be the first to access Ultimate Referrals
09:49
September 30, 2020
Accounting Referrals
Referrals are a no brainer opportunity to attract new clients to your accounting firm - quickly and easily and cheap. There are opportunities sitting there right now for you - you just need to ask. Learn a three step process to improve your referrals:    - Ask    - The Setup    - Ideal Clients  Access additional information on The Setup over at https://ModernFirmPractices.com/referrals Modern Firm Practices | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm    ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership https://ModernFirmPractices.com and be the first to access Ultimate Referrals
18:21
September 23, 2020
How to Handle Scope Stretch
Scope stretch is a common problem in many many firms. It is letting value slip through the gaps, reducing margins and blowing out productivity. In this episode I cover:   - what is scope stretch (and scope creep and scope seep)   - legacy clients who are used to a certain standard and new clients   - taking charge and leading the way reducing scope stretch   - communicating and educating: the action required to tackle this problem   - sending an additional engagement for the *out of scope* work   ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, take a sneak peak at the Modern Firm Practices Membership: https://ModernFirmPractices.com
16:39
September 16, 2020
The Right People
A MAJOR key to growing a firm is building your team and the ongoing managing, nurturing and leading your people. This comes with smiles and tears and it is a very rewarding experience and partners are very proud of their team. Building an amazing team just brings everything together. But I always hear it is hard to find good people - that is true. You have to turn over a lot for rocks to find the great within the good. In this episodes I talk about:  - firing poor performers,   - outsourcing,   - hiring for strengths,   - the key role of a client manager, and   - the opportunistic time it is now (Sept 2020) to hiring top talent made redundant from big firms.   I also share very soon to be open Modern Firm Practices Membership - opening 1 October.  The wait list is filling up as I coordinate an amazing community of accountants to get access to the Modern Firm Practices resources, monthly training, monthly 'Ask Me Anything' and a forum to get answers and feedback from your peers.  ⭐️  Join the Modern Firm Practices Membership wait list: https://ModernFirmPractices.com ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
13:27
September 9, 2020
Does The Business Serve You?
Having a Business That Serves You is key to designing the Lifestyle you want. Many times I see partners and directors serving the business - almost chained to it. They then shape their personal lives around the leftovers. But this isn't why you go into business. Something has to change. It starts with getting clear on what you want [and what you don't want]. Then setting in action the journey.  This might include:  - reinventing your business model,   - pricing,   - ideal clients,   - firing clients, and   - rehoming team members.  I also challenge you to look long term. ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
11:38
September 2, 2020
Maximise Existing Clients
Maximising Your Existing Clients is one of the best start points for a firm wanting to grow and delight their clients. Why?  Because your clients already know, like and trust you.  They have unmet needs. They may not know all the different ways you can help or services you provide. T hey might be willing and interested to pay more and work closer but they have never been asked or supported. T his is a great opportunity in most every firm - yet many still believe they need to get new clients to grow when they have opportunity at their doorstep. Learn where to start and what to do - it's is actually very simple. ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
16:57
August 26, 2020
Key Challenges For Small Firms
Small Firms of 1 - 2 partners face a handful of common challenges as their firm grows and in this episode I cover 5 common problems and follow up with 5 opportunities for leverage. We talk:  - an ineffective business model,   - wrong organisational structure,   - lack of team buy in,   - poor debtor and WIP management,   - low paying clients with lots of scope stretch, and   - lots of services for lots of different types of clients  (note: this also applies to 3, 4 & 5 partner firms) ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
25:27
August 19, 2020
Accountants! What Numbers Should You Track
Accountants need to track their own numbers. I get the irony, you are accountants, you help clients with their finances and tax every day - but are you consistently measuring, reviewing and setting targets for your own numbers? I share some of the basic numbers and metrics you should be tracking at least monthly. When you look at productivity, average hourly rates and average fee per client you are going to be shocked. But that will give you a baseline to improve upon as you implement Modern Firm Practices.  ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
17:36
August 12, 2020
An Opportunity To Define Your Brand
Looking forward into the year ahead you have the OPPORTUNITY TO REDEFINE YOUR BRAND and become whoever you long to be. This may be redefining your firm or yourself.... or both. In this episode I talk about:   - what do you stand for,   - your standards,   - identifying as a Modern Firm Practice, and   - what habits would a Modern Accountant have.   ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
11:17
August 5, 2020
Choosing Your Ideal Clients
Choosing the type of ideal clients you would love to work with isn't always at the top of your to-do list - but maybe it should be. The key is getting specific. This makes it easier to:   - market your services,   - attract new [ideal] clients,   - get referrals,   - package and price your services, and   - reduce the moving parts in your firm.  I share a simple exercise you can do right now to start mapping your ideal clients and discuss the concept of "pruning the roses."   ------------------ Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
13:30
July 29, 2020
Run Better Meetings
Client Meetings are a core daily activity of any accounting firm - but how effective are they being run? Today I discuss ways to:   - IMPROVE the quality and insights from each meeting including talking to clients about future goals,   - asking for feedback [good and bad],   - pricing,   - scope stretch,   - value register,   - stop selling start helping, and   - burning issues   Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
16:53
July 22, 2020
Customer Experience [Accounting Firm Special]
Today I talk about Customer Experience and dig into how your customers [and prospects] feel when they interact with you. Do you leave a WOW factor on them? I look at:  - a better experience when onboarding,   - at year end tax time, and   - a handful of my favourites.   Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm.    ------------------  Resources:  20 Customer Experiences Ideas ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
24:33
July 15, 2020
Pricing | What To Look Out For
In this episode I talk about pricing and how accountants [and service based businesses] are constantly underpricing themselves plus:  - hourly rates,   - scope stretch,   - write offs,   - alternate pricing models,   - value pricing, and   - monthly packages.   Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm. ------------------ For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
31:44
July 8, 2020
Tips to Plan the Year Ahead
Episode 1 of Modern Firm Practices hosted by Brad Turville. A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm. In this episode I share setting:   - future aspirations and goals,   - laying the tracks backwards,   - chunking down, and   - accountability.  References:    - The Dan Sullivan Question  - Psycho-Cybernetics ------------------  For monthly LIVE Modern Firm Trainings and Ask Me Anything calls, plus access to prior trainings, join Modern Firm Practices Membership: https://ModernFirmPractices.com
12:09
July 1, 2020