Let's Get Digital Live

Let's Get Digital Live

By Sculpt Team
Welcome to Let's Get Digital, a monthly meet-up for modern marketers. We bring a panel of pros together to talk about what's really working in digital marketing this year. All meetings are recorded and shared, so get learning.
More places to listen

More places to listen

Let's Get Digital Live Ep. 4: SEO
We're back! Live recording from Let's Get Digital event on April 18th, 2019 on the topic of Search Engine Optimization. This episode features a panel of SEO all-stars including: Sherry Bonelli, Owner at Early Bird Digital Marketing  Tim Lane, Sr. Digital Strategist at Geonetric Tyler Hakes, Principal & Strategy Director at Optimist Questions include: Your take on the state of SEO. What’s exciting and working in the world of content, technical, and local SEO? What is an overrated SEO practice/tactic, and an underrated SEO practice? What’s your Top 3-5 steps you would take to make a web page rank page #1? What is one piece of practical advice you would give to someone starting out with SEO — a brand new site, and then an established one? What are the SEO tools you live and swear by? What tools/apps do you recommend for those with limited resources? What is the most interesting SEO trend on your radar for 2019? What’s the relationship between SEO and Social channels? What are the most important metrics to watch? How do you measure success or ROI from your campaigns? What is your go-to resource for people who want to dive in deeper and learn? About: Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.
47:45
May 2, 2019
Let's Get Digital Live Ep. 3: Video Marketing
Live recording from Let's Get Digital event on March 20th, 2019 on the topic of Video Marketing. (Sad you missed seeing it live, it was pretty awesome). This episode features a panel of Videography experts from all over including: - Ian Servin, Video Manager at Brightcove. - Clarity Guerra, Creative Media Manager/Producer at University of Iowa - Sid Singh, Founder & Creative Director at Vert Motion Questions include: What’s performing well in video marketing right now (for your brand or audience)? What is the most interesting video / video marketing trend on your radar for 2019? Next 3-5 years? Any advice for stopping thumbs, standing out, driving engagement – what’s working in social video? Perspective on horizontal vs. vertical videos – where does it work well? What is one piece of practical advice you would give to someone starting out with video marketing? What does effective video marketing on a budget look like? What would you do if you didn’t have the team/equipment? Who is doing video personalization well? How have you leveraged personalization in videos? What are the most important metrics to watch? How do you measure success or ROI from your campaigns? What are your favorite time-savings hacks or tools? What other tools do you live by? What tools/apps do you recommend for those with limited resources? What is your go-to resource for people who want to dive in deeper and learn? About: Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.
47:39
March 21, 2019
Let's Get Digital Live Ep. 2: Social Media Marketing
Live recording from Let's Get Digital event on Feb 20th, 2019 on the topic of social media marketing trends and opportunities. Featuring an all-star lineup of social media marketing pros for our panel discussion: - Michael Benning, Social Media Director at U of Iowa. Michael leads the organic/paid social media strategy for UI's main accounts. Previously, he led social media at ACT. - Laura Kivlighan, Digital Engagement Manager at Sculpt. Laura has built social media strategies for brands like MidWestOne, George Foreman, Roth Cheese, and Black and Decker Home. - Chris Cozzolino, co-founder at Uptown Creation. Chris manages Instagram and LinkedIn growth campaigns for influencer, personal, and corporate brands. Questions included: What’s the most underrated and overrated social media (channel/tactic) right now? Why? What’s performing well in social media marketing right now? What weight do you put on the stories format, and tips for the audience? What brands do you follow because you like the way they engage their customers? What is one piece of practical advice you would give to someone starting out with social for your area of focus? What is the most interesting trend on your radar for 2019? What should people be measuring? What are you reporting up? How do you measure ROI? About: Let's Get Digital is a monthly meet-up for modern marketers in the ICR area. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect.  Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.
47:39
February 21, 2019
Let's Get Digital Live Ep. 1: Paid Acquisition
Live recording from the first Let's Get Event event on January 16th, 2019. Featuring  an all-star lineup of paid media pros for our panel discussion: Hayley Warack, Converge Consulting Tim McDougall, 50PoundBoson Zach Schladetzky, TaxAct, and moderator Josh Krakauer, Sculpt. Questions include: What’s the most underrated and overrated paid media (channel/tactic) right now? Why?  What’s netting a high ROI?  What is your testing structure when setting up campaigns?   What is one piece of practical advice you would give to someone starting out with paid for your area of focus? What is the most interesting trend on your radar in paid acquisition for 2019? Next 3 years?   About: Let's Get Digital is a monthly meet-up for modern marketers in the ICR area. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.
45:30
January 21, 2019
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