The Monday Morning Marketing
By Esther and Melanie
**Winner of Digital Women Podcast of the Year 2023**
The Monday Morning MarketingDec 19, 2022
Episode 227 - The importance of attending events
In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine.
Episode 226 - Writing content for your website with Rebecca Boyle
Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.
Episode 225 - Will marketing jobs be replaced by AI?
In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?
Episode 224 - Key Metrics to Track in Your Marketing Campaigns
In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?
Episode 223 - How to Consistently Show Up For Your Audience
In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it.
Episode 222 - The Power of Pinterest with Lucy McVey
Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening.
Episode 221 - Cluster Marketing
In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing
Episode 220 - Voice Search Revolution-Optimising for the Era of Voice Assistants
Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode.
Episode 219 - Using AI with Feedalpha
In this episode the ladies are joined by Gary Evans, founder and CEO of Feedalpha. Gary explains about how Feedalpha began and how the advancement of Artificial Intelligence has shaped its recent path. Tune in to learn more about this Irish business that is helping SMEs and entrepreneurs around the world with their social media marketing.
Episode 218 - Celebrating Women-Owned Businesses
Episode 217 - Google Business Profile
Episode 216 - Brand Archetypes with Carol Gaffney
Episode 215 - Super Bowl Ads - the Gold Standard for Marketing?
Episode 214 - Safeguarding your Marketing
Episode 213 - Marketing as an Autistic Introvert with Libby Langley
Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent.
In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business.
Episode 212 - Lead Magnets
Episode 211 - Planning Your Business and Content for the Year Ahead
Episode 210 - The Wild Side of Bookkeeping
Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging?
Episode 209 - 2024 Predictions
Episode 208 - Happy Christmas! A Message from Us
It's Christmas Day and we're feeling a little nostalgic. While you're walking the dog or preparing the meal, listen in as we chat about the things that have happened this year and we prepare for 2024.
Episode 207 - Podcasting on YouTube with Anita Wong
Are you ready for a new frontier? In todays podcast we hear from Anita Wong on how to use YouTube to its fullest capacity. YouTube is the second largest online search engine, only second to Google itself! There are so many ways you can repurpose this information as well. Listen in for some exceptional tips!
Episode 206 - Personalising your customer relationships
Do you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?
Episode 205 - Go Where Your Audience Is
Are your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!
Episode 204 - The Introverts Way to an Authentic Personal Branding with Fifi Mason
Episode 203 - Reframing Your Intro
Your first impression may be the only one you get to give, so is it the best one or are you selling yourself short? Have you changed niche or speciality? Do you have something specific to portray to your audience? Take a look at what you're saying and see if there's another way to express it.
Episode 202 - The Winner Takes it All
You are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?
Episode 201 - Content Creation with Loretta Ni Ghabhain
Do you struggle to create content? Do you feel like you don't know what to write or record? Fear not! In this episode, Loretta Ni Ghabhain leads us through the maze that is content creation. Grab a pen and piece of paper and get creating!
Episode 200 - Feel the Fear and do it Anyway
In this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?
Episode 199 - How to Avoid the Digital Rabbit Hole
Episode 198 - TikTok with Penelope Walker
In today's episode our dynamic duo chat about the why's where's and who's of TikTok with Penelope. Is this the platform for your business? Are you using it to it's fullest potential? Listen in for tips today.
Episode 197 - 6 Reasons to freshen up your brand
Is your brand starting to look and feel a bit stale? Maybe you've had it a number of years, or maybe the products and services you offer has changed since you started but your imagery remains the same? In this episode the ladies discuss 6 reasons why you should freshen up your brand. Take a listen and decide for yourself if their tips are helpful for you.
Episode 196 - Things to stop doing today in your Marketing
Usually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.
Episode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnell
In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.
Episode 194 - Getting Motivated with an Online Challenge
Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started...
Episode 193 - The Importance of Personalisation in Marketing
Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).
Episode 192 - Video production with Rod Zapien
In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.
Episode 191 - Affiliate links
What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?
Episode 190 - Automated responses - pros and cons
It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.
Episode 189 - Web 3.0 with Joeri Billast
You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.
Episode 188 - X, Threads & Looking After No. 1
Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)
Episode 187 - When is the right time to hire a marketing manager?
In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.
Episode 186 - Marketing Systems for Tiny Teams & Tiny Budgets with Sarah Noel Block
You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!
Episode 185 - Social Media Marketing 101: Getting Started
We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.
Episode 184 Is AI The Future of Marketing?
Episode 183 - Neuro-Marketing: Putting the NLP in yours with Alan Hennessy
In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.
Episode 182 - Creating Automations for Your Marketing Strategies
Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!
Episode 181 - Planning your Summer Marketing
Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.
Episode 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland
As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!
Episode 179 - Taking the Meh out of Marketing
We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.
Episode 178 - What's new in Social Media?
Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?