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The Monday Morning Marketing

The Monday Morning Marketing

By Esther and Melanie

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

**Winner of Digital Women Podcast of the Year 2023**
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Currently playing episode

Episode 90 - Keeping Costs Down

The Monday Morning MarketingSep 19, 2021

00:00
12:39
Episode 221 - Cluster Marketing

Episode 221 - Cluster Marketing

In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing

Mar 24, 202409:13
Episode 220 - Voice Search Revolution-Optimising for the Era of Voice Assistants

Episode 220 - Voice Search Revolution-Optimising for the Era of Voice Assistants

Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode.

Mar 17, 202413:51
Episode 219 - Using AI with Feedalpha

Episode 219 - Using AI with Feedalpha

In this episode the ladies are joined by Gary Evans, founder and CEO of Feedalpha. Gary explains about how Feedalpha began and how the advancement of Artificial Intelligence has shaped its recent path. Tune in to learn more about this Irish business that is helping SMEs and entrepreneurs around the world with their social media marketing.

Mar 11, 202427:13
Episode 218 - Celebrating Women-Owned Businesses

Episode 218 - Celebrating Women-Owned Businesses

International Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are?
Mar 04, 202415:52
Episode 217 - Google Business Profile

Episode 217 - Google Business Profile

In this episode, Esther asks resident Google Business Profile (formerly Google My Business) expert, Melanie all about the need to have yet another social media profile set up. Melanie explains all the benefits that come from having your business registered on Google and best of all - it’s free! Listen in, claim your profile (if you haven’t already), and if you need any help, Melanie is the one to ask!
Feb 25, 202415:54
Episode 216 - Brand Archetypes with Carol Gaffney

Episode 216 - Brand Archetypes with Carol Gaffney

What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode.
Feb 18, 202428:52
Episode 215 - Super Bowl Ads - the Gold Standard for Marketing?

Episode 215 - Super Bowl Ads - the Gold Standard for Marketing?

Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen in and let us know which was your favourite ad this year (or of all time)
Feb 12, 202413:47
Episode 214 - Safeguarding your Marketing

Episode 214 - Safeguarding your Marketing

In this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing.
Feb 04, 202414:42
Episode 213 - Marketing as an Autistic Introvert with Libby Langley

Episode 213 - Marketing as an Autistic Introvert with Libby Langley

Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent.

In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business.

Jan 29, 202424:53
Episode 212 - Lead Magnets

Episode 212 - Lead Magnets

What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later.
Jan 22, 202414:48
Episode 211 - Planning Your Business and Content for the Year Ahead

Episode 211 - Planning Your Business and Content for the Year Ahead

In this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not.
Jan 14, 202424:34
Episode 210 - The Wild Side of Bookkeeping

Episode 210 - The Wild Side of Bookkeeping

Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging?


Jan 08, 202426:53
Episode 209 - 2024 Predictions

Episode 209 - 2024 Predictions

Happy New Year! In this episode, Esther and Melanie got a lot of guests to share their marketing predictions for 2024. Which ones do you agree with? Which ones do you disagree with? Which ones would you add?
Jan 01, 202423:11
Episode 208 - Happy Christmas! A Message from Us

Episode 208 - Happy Christmas! A Message from Us

It's Christmas Day and we're feeling a little nostalgic. While you're walking the dog or preparing the meal, listen in as we chat about the things that have happened this year and we prepare for 2024.

Dec 25, 202313:36
Episode 207 - Podcasting on YouTube with Anita Wong

Episode 207 - Podcasting on YouTube with Anita Wong

Are you ready for a new frontier? In todays podcast we hear from Anita Wong on how to use YouTube to its fullest capacity. YouTube is the second largest online search engine, only second to Google itself! There are so many ways you can repurpose this information as well. Listen in for some exceptional tips!

Dec 18, 202327:05
Episode 206 - Personalising your customer relationships

Episode 206 - Personalising your customer relationships

Do you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?

Dec 11, 202313:28
Episode 205 - Go Where Your Audience Is

Episode 205 - Go Where Your Audience Is

Are your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!

Dec 03, 202312:59
Episode 204 - The Introverts Way to an Authentic Personal Branding with Fifi Mason

Episode 204 - The Introverts Way to an Authentic Personal Branding with Fifi Mason

Are you an introvert? This week the ladies spoke to Fifi Mason about the processes she uses to help these business owners get the most out of themselves and their brands. grab a cuppa and take a pew...
Nov 27, 202332:31
Episode 203 - Reframing Your Intro

Episode 203 - Reframing Your Intro

Your first impression may be the only one you get to give, so is it the best one or are you selling yourself short? Have you changed niche or speciality? Do you have something specific to portray to your audience? Take a look at what you're saying and see if there's another way to express it.

Nov 20, 202313:44
Episode 202 - The Winner Takes it All

Episode 202 - The Winner Takes it All

You are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?

Nov 13, 202313:44
Episode 201 - Content Creation with Loretta Ni Ghabhain

Episode 201 - Content Creation with Loretta Ni Ghabhain

Do you struggle to create content? Do you feel like you don't know what to write or record? Fear not! In this episode, Loretta Ni Ghabhain leads us through the maze that is content creation. Grab a pen and piece of paper and get creating!

Nov 06, 202336:23
Episode 200 - Feel the Fear and do it Anyway

Episode 200 - Feel the Fear and do it Anyway

In this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?

Oct 30, 202319:24
Episode 199 - How to Avoid the Digital Rabbit Hole

Episode 199 - How to Avoid the Digital Rabbit Hole

Do you ever find yourself realising that you've just spent 3 hours online when you only went to the platform to post your latest offering? The digital rabbit hole is real and we can all struggle to maintain a healthy relationship with the online world. In this episode, Esther and Melanie discuss ways you can avoid getting lost down the digital rabbit hole.
Oct 22, 202312:48
Episode 198 - TikTok with Penelope Walker

Episode 198 - TikTok with Penelope Walker

In today's episode our dynamic duo chat about the why's where's and who's of TikTok with Penelope. Is this the platform for your business? Are you using it to it's fullest potential? Listen in for tips today.

Oct 15, 202331:41
Episode 197 - 6 Reasons to freshen up your brand

Episode 197 - 6 Reasons to freshen up your brand

Is your brand starting to look and feel a bit stale? Maybe you've had it a number of years, or maybe the products and services you offer has changed since you started but your imagery remains the same? In this episode the ladies discuss 6 reasons why you should freshen up your brand. Take a listen and decide for yourself if their tips are helpful for you.

Oct 08, 202314:56
Episode 196 - Things to stop doing today in your Marketing

Episode 196 - Things to stop doing today in your Marketing

Usually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.

Oct 01, 202312:33
Episode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnell

Episode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnell

In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.

Sep 24, 202315:44
Episode 194 - Getting Motivated with an Online Challenge

Episode 194 - Getting Motivated with an Online Challenge

Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started...

Sep 17, 202312:44
Episode 193 - The Importance of Personalisation in Marketing

Episode 193 - The Importance of Personalisation in Marketing

Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).

Sep 10, 202312:57
Episode 192 - Video production with Rod Zapien

Episode 192 - Video production with Rod Zapien

In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.

Sep 03, 202328:55
Episode 191 - Affiliate links

Episode 191 - Affiliate links

What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?

Aug 27, 202321:24
Episode 190 - Automated responses - pros and cons

Episode 190 - Automated responses - pros and cons

It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.

Aug 20, 202314:40
Episode 189 - Web 3.0 with Joeri Billast

Episode 189 - Web 3.0 with Joeri Billast

You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.

Aug 13, 202324:29
Episode 188 - X, Threads & Looking After No. 1

Episode 188 - X, Threads & Looking After No. 1

Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)

Aug 06, 202317:04
Episode 187 - When is the right time to hire a marketing manager?

Episode 187 - When is the right time to hire a marketing manager?

In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.

Jul 31, 202313:27
Episode 186 - Marketing Systems for Tiny Teams & Tiny Budgets with Sarah Noel Block

Episode 186 - Marketing Systems for Tiny Teams & Tiny Budgets with Sarah Noel Block

You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!

Jul 24, 202322:54
Episode 185 - Social Media Marketing 101: Getting Started

Episode 185 - Social Media Marketing 101: Getting Started

We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.

Jul 16, 202317:43
Episode 184 Is AI The Future of Marketing?

Episode 184 Is AI The Future of Marketing?

Have you been using AI to aid in your marketing? In this episode, Esther and Melanie discuss the impact that AI (artificial intelligence) is having on marketing and whether it's something we should embrace or not. We'd love to hear how you're using it, or if you're staying well clear of it.
Jul 09, 202313:54
Episode 183 - Neuro-Marketing: Putting the NLP in yours with Alan Hennessy

Episode 183 - Neuro-Marketing: Putting the NLP in yours with Alan Hennessy

In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.

Jul 03, 202322:45
Episode 182 - Creating Automations for Your Marketing Strategies

Episode 182 - Creating Automations for Your Marketing Strategies

Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!

Jun 25, 202314:51
Episode 181 - Planning your Summer Marketing

Episode 181 - Planning your Summer Marketing

Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.

Jun 18, 202313:07
Episode 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland

Episode 180 - The Love / Hate Relationship Marketers Have with GDPR with Eileen Ireland

As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!

Jun 11, 202328:42
Episode 179 - Taking the Meh out of Marketing

Episode 179 - Taking the Meh out of Marketing

We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.

Jun 04, 202313:07
Episode 178 - What's new in Social Media?

Episode 178 - What's new in Social Media?

Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?

May 28, 202316:10
Episode 177 - PPC with Meriem Nacer

Episode 177 - PPC with Meriem Nacer

Ever wondered what PPC is or how to get good results from running Google or Microsoft Ads? Meriem Nacer, PPC and Perfermance Marketing Consultant for 4M Digital Consulting is here to talk us through it. Meriem has over 12 years of agency experience specialising in PPC and Paid Social and we really enjoyed learning from her, as we're sure you will too.

May 21, 202332:16
Episode 176 - Marketing your discount codes and special offers

Episode 176 - Marketing your discount codes and special offers

If you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it's supposed to have ended. Listen in to hear what Esther and Melanie think of it all.

May 14, 202313:03
Episode 175 - Stop giving your time away for free

Episode 175 - Stop giving your time away for free

Have people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you get on.

May 07, 202319:09
Episode 174 - Retargeting Campaigns with Ben Lund

Episode 174 - Retargeting Campaigns with Ben Lund

In this episode Melanie talks to Ben Lund about retargeting campaigns. Ever wondered what they are and how they could work for you? We found the best qualified person to bring you an answer. Listen in as former Googler and Founder of Rise Marketing Group speaks today.

May 01, 202327:58
Episode 173 - Reviewing your Analytics - how and why?

Episode 173 - Reviewing your Analytics - how and why?

In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing Data.

Apr 23, 202314:12
Episode 172 - 5 Old-School Ways to Market Your Business

Episode 172 - 5 Old-School Ways to Market Your Business

In this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?

Apr 16, 202319:34