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Monetizing Media

Monetizing Media

By Eric Peckham
Monetizing Media breaks down the business of media, entertainment, and gaming. Leading executives, entrepreneurs, and investors share case studies on their companies and their analysis of new business opportunities with Eric Peckham, author of the Monetizing Media newsletter. // Keep up with industry deals and new analysis at MonetizingMedia.com
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Exploring New Frontiers in Audience Development - with Boye Fajinmi (Future Party)
Monetizing Media’s Eric Peckham discusses the frontiers of where media brands are attracting and engaging a community around their content with Boye Fajinmi. Boye is a co-founder & president of The Future Party, an LA-based media and events brand targeting professionals in entertainment, tech, marketing, and other creative fields that invested early in creating content on Clubhouse and attracted a 15,000-person following. He has experimented with Discord, Community, and other tools to determine new expansions to the brand’s content creation and events businesses. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
28:54
June 19, 2021
An OS for Creator Businesses - with Jason Bade & Rodolphe Ködderitzsch (Pico)
Pico's President Jason Bade and Chief Revenue Officer Rodolphe Ködderitzsch talk to Monetizing Media's Eric Peckham about the current boom in creator monetization tools and their work to make Pico the central CRM, analytics, and monetization solution for creators to manage their fan relationships and independent business. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
34:27
June 19, 2021
The World of Webcomics - with Michele Wells (Tapas)
Eric Peckham dives into the rapidly growing webcomics industry with Michele Wells, the former editor-in-chief of DC Comics who recently joined leading webcomics platform Tapas Media as Chief Content Officer. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
21:44
June 18, 2021
Frontiers in Educational Content - with Andrew Sugerman (Sketchy)
Andrew Sugerman, President of Sketchy, talks with Monetizing Media host Eric Peckham about the intersection of education, entertainment, & gaming. Sketchy takes the learning technique of memory palaces as the basis of entertaining, interactive video courses for medical students. Backed by $30M from TCG Capital, they’re now rapidly expanding to new content verticals. Andrew previously led Disney’s English-language learning content efforts in China and later oversaw all Disney content across mobile apps, digital video, books, comics, and magazines. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
38:22
May 6, 2021
Deeper Engagement & Better Monetization of Super Fans - with Jeff Kohn (TopFan)
TopFan CEO Jeff Kohn and Monetizing Media host Eric Peckham discuss strategies for entertainers and entertainment franchises to own their audience, better engage super fans, and increase lifetime value (LTV) of super fans. TopFan is a platform for musicians, sports teams, movie studios, and others who have large fan bases to create online community portals with paid memberships, exclusive e-commerce, virtual events, and other special benefits. The white-label solution acts as a fan CRM and monetization tool for over 100 partners like musicians Pitbull, the Lumineers, Maroon 5, and the Zach Brown Band, sports franchises like the Denver Broncos (NFL team), and Hollywood studios like Lionsgate, MGM, WB, and Fox. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
41:17
May 6, 2021
Building an Iconic Brand in Tabletop Games - with Elan Lee (Exploding Kittens)
Exploding Kittens co-founder & CEO Elan Lee talks with Monetizing Media host Eric Peckham about the $13 billion (and growing!) tabletop games market and his company's expansion strategy within it. Elan was a longtime video game executive who rose to become the Chief Design Officer at Xbox before leaving in late 2014 and launching Exploding Kittens as a new card game on Kickstarter. It not only had one of the most successful Kickstarter crowdfunding campaigns ever but became one of the most popular tabletop games in the industry. The Exploding Kittens brand has launched several new games since (surpassing 16 million units sold) and also launched mobile games tied to the Exploding Kittens IP. It's adding new IP from both in-house development and operating as a publisher, and working to bring this IP into film & TV. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
41:55
April 8, 2021
Interactive Shows for Kids - with James Ruben (Hellosaurus)
James Ruben, the founder & CEO of Hellosaurus, discusses the children's 'edutainment' landscape and his company's platform of interactive videos with Monetizing Media host Eric Peckham. Previously the Head of Product at HQ Trivia, James launched Hellosaurus last year as a subscription video service for children ages 2-8, partnering with top YouTube creators to produce shows that prompt young viewers to complete tasks within the app. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
33:58
April 5, 2021
Enabling the Next Wave of Social Games - with Ryan Horrigan (Artie)
Artie founder & CEO Ryan Horrigan talks with Monetizing Media host Eric Peckham about his company's platform for creating multiplayer games that can be shared and played with just a link on social media, without having to download an app. By bypassing the app stores and platform-specific restrictions and enabling games developed in Unity instead of HTML5, Artie can unlock a new wave of gaming with friends on social media. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
29:34
March 31, 2021
Selling Digital Fashion for Avatars - with Adriana Hoppenbrouwer (The Fabricant)
The fashion industry is moving into the virtual world, with a growing economy of digital clothing to be bought and worn by our avatars on social platforms, in games, in VR, and more. Adriana Hoppenbrouwer is at the forefront of this as a Co-Founder & Commercial Director at The Fabricant, an Amsterdam-based digital fashion house. The Fabricant sells digital-only clothing designed both in-house and in partnership with brands like Adidas, Off White, Rag & Bone and more. She speaks with Monetizing Media host Eric Peckham about what it means to own and wear digital clothing, the 4 different segments of customers, partnerships with gaming companies, and non-fungible tokens (NFTs).  // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
36:24
March 29, 2021
Building an Audio-First Romantic Comedy Empire - with Naomi Shah (Meet Cute)
Meet Cute founder & CEO Naomi Shah talks with Monetizing Media host Eric Peckham about building an audio-first scripted entertainment startup. Meet Cute is building a dedicated following around 15-minute romantic comedy podcasts. Since December 2019 they have released over 200 shows. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
36:39
March 23, 2021
The Business of Building Games on Roblox - with Joe Ferencz (Gamefam)
Monetizing Media host Eric Peckham discusses the business of Roblox game development with Joe Ferencz, the CEO of Gamefam. Gamefam is a leading game studio and the first dedicated game publishing company on Roblox. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
44:43
March 11, 2021
Virtual Production is Changing Hollywood - with Miles Perkins (Unreal Engine)
Miles Perkins of Epic Games' Unreal Engine talks the use of game engines for virtual production in the film & TV industry with Monetizing Media host Eric Peckham. Virtual production is the frontier of Hollywood visual effects, reshaping the production process and letting creatives explore ideas for how to shoot a scene with real-time changes to a virtual environment.  // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
29:57
December 4, 2020
Growing a newsletter business on Substack - with Polina Marinova Pompliano (The Profile)
Monetizing Media host Eric Peckham discusses the trend of one-person newsletter businesses with Polina Marinova Pompliano. A former journalist at Fortune Magazine, Polina is part of a recent wave of content creators to launch their own freemium subscription newsletters using the Substack platform. She shares her steps in growing The Profile, the software tools she uses, her audience development tactics, and her assessment of why the trend of leading journalists going solo will continue. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com // Subscribe to The Profile at theprofile.substack.com
20:12
November 21, 2020
Content Financing for Creatives - with Andrew Kotliar (MEP Capital)
Andrew Kotliar of MEP Capital discusses debt and equity financing for films, music catalogs, podcasts, live events, and more with Monetizing Media host Eric Peckham. Key points of conversation: case studies on past deals, deal structures to reduce risk,  the Covid-19 pandemic's impact on financing films and live events, and supporting the growing wave of creators determined to keep (or regain) ownership of their IP. To keep up with future episodes and learn more tactical insights on the business of media, entertainment, & gaming, subscribe to the Monetizing Media newsletter at MonetizingMedia.com
28:59
August 12, 2020
Subscription News in the Pandemic - with James Savage (CEO of The Local)
This episode features a case study on The Local, a collection of English-language news sites in Europe that saw paying subscribers surge from 11,000 to 26,000 during the first 4 months of the Covid-19 pandemic. James Savage (CEO of The Local) walks Monetizing Media host Eric Peckham through The Local's bundling and pricing strategy, conversion funnel optimization with newsletters and a native app, and response to Covid-19.
21:19
July 29, 2020
Finding a Business Model for Free Photos - with Mikael Cho (CEO of Unsplash)
Unsplash co-founder & CEO Mikael Cho talks with Monetizing Media’s Eric Peckham about how his startup explored business models for their massively popular platform for free stock photography. // Sign up for the Monetizing Media newsletter at monetizingmedia.com
18:27
July 23, 2020
The Verticalization of Social Media - with Pippa Lamb (Sweet Capital)
Sweet Capital partner Pippa Lamb sees a realignment in social media from general purpose social apps to niche social apps dedicated to users who share a specific interest or demographic. She talks to Monetizing Media's Eric Peckham about why this is happening and how she is analyzing new social media startups as an investor.
22:53
July 21, 2020
Audio as Media's Frontier - with Arlen Marmel (TCG Capital)
Monetizing Media's Eric Peckham talks with Arlen Marmel, an Entrepreneur-in-Residence at TCG Capital, about burgeoning startup opportunities in the social audio space.
34:55
July 16, 2020
Bringing AI-Generated Humans to Hollywood - with Lisha Li (CEO of Rosebud)
Rosebud co-founder & CEO Lisha Li talks with Monetizing Media's Eric Peckham about how Rosebud AI-generated photos and videos of real-looking humans with impact the entertainment industry. // // Sign up for the Monetizing Media newsletter at monetizingmedia.com
24:49
July 14, 2020
Documentaries are making big money - with Bryn Mooser (CEO of XTR)
XTR founder and CEO Bryn Mooser talks to Monetizing Media's Eric Peckham about how documentaries have rapidly become a lucrative business due to their massive popularity on Netflix and other streaming services. He breaks down his company's strategy for financing non-fiction content and what to expect in the space over the next couple years.
19:56
July 9, 2020
Monetizing Media - Preview
The Monetizing Media podcast dives into the business of media, entertainment, & gaming through conversations with leading entrepreneurs, executives, and investors in the industry. Subscribe to this podcast to hear upcoming episodes with guests like Unsplash CEO Mikael Cho, XTR founder Bryn Mooser, Sweet Capital partner Pippa Lamb, and more. Hosted by Eric Peckham, writer of the Monetizing Media newsletter.
00:43
July 6, 2020