After 25 years battling her own demons with unhealthy eating, Irena finally made peace with food following a massive mind transformation. By shedding her mental weight, Irena also lost an incredible 50kgs over two years.

Her expertise today is shaped by her personal journey, paired with qualifications in biomedical science, nutrition, positive psychology, health and wellness coaching, and personal training.

Irena specialises in helping smart, capable women (women with literally 'too much on their plate') dissolve their struggle with emotional eating. Emotional eaters can be overweight or slim. What they have in common is eating to manage emotions such as stress, fatigue and pain, or to cope with unmet needs.

Using a 3-step science-proven program DownSizeMe, Irena inspires her clients to regain their personal power with new eating habits, self-care strategies and a confident mindset.

By facing what's driving their hunger, emotional eaters will abandon their obsession with calorie counting and develop a healthier relationship with food. They will crave eating healthy over losing weight. They will cease the cycle of self-loathing, frustration and fear. They will start to love their body and their life.

Before entering the health and wellness industry, Irena spent almost two decades in the fashion world. She was one of the first people to bring Playboy's trademark clothing line to Australia and was the founder of the globally successful women's brand Lucky 13.

The message Irena now shares with passion, zest and empathy for people across Australia through her keynote speech “Put Down Your Fork and Pick Up Your Life” as well as workshops and 1:1 mentoring sessions, is the key to sustainable change is through the mind.

Irena is well known as a health and weight loss expert in the industry and writes regular articles for The Carousel and Inside Small Business

She is also a soon to be the published author of “Put Down Your Fork and Pick Up Your Life”

EPS013 - Peter Beckenham- The Village Marketer

More Marketing IdeasBy More Marketing IdeasDec 06, 2021