More Than Digital Marketing
By Optix Solutions
More Than Digital MarketingJan 13, 2023
074 - Google & Reddit: What Does The Future of SEO Hold?
Join podcast hosts Matt Fletcher and Joe Caley as they discuss the the deal between Google & Reddit and what this means for SEO in the future.
Join the conversation:
Email: podcast@optixsolutions.co.uk
Tweet: @OptixSolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
073 - Lost Traffic? Hitting Back Against Performance Drops
Join podcast hosts Jack Warne and Joe Caley as they discuss the impact of SGE on Search Engines and what you can do to identify and combat any drops in traffic to your website. Jack Warne is Head of Digital and Joe Caley is Senior Digital Marketing Manager - SEO Lead at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
072 - Insider Tips For An Effective Content Audit
Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insider tips for conducting an effective Helpful Content Audit.
Join the conversation & get in touch with the team at Optix Solutions:
Email: podcast@optixsolutions.co.uk
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
071 - Google E-E-A-T: Our Bitesize Best Practice Guide
Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insights on the best practice guidelines for Google E-E-A-T, and how you can stay ahead in the SERPs!
Join the conversation & get in touch with the team at Optix Solutions:
Email: podcast@optixsolutions.co.uk
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
070 - Google Update March Mayhem!
Join podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
069 - Doing Socials Right: Theory vs Reality
Join podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
Tweet: @optixpodcast / @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Theory: How to create engaging and effective social media content
https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content#h_01HS7GJBXQMZF7G91G9MFNB1B2
Mr Beast Stats: https://bloggerspassion.com/mrbeast-net-worth/
Need help with Social Media or anything Digital Marketing? Contact Optix Solutions - info@optixsolutions.co.uk
068 - Our 2024 Bingo Card
Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss things that weren't on their 2024 bingo card.
Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
Facebook still adds new users after 20 years:
Universal Music Will Pull Its Tracks From TikTok:
https://www.socialmediatoday.com/news/universal-music-tiktok-failed-negotiation/706095/
TikTok Silent review trend:
https://izea.com/resources/silent-review-trend/#:~:text=Lately%2C%20TikTok%20users%20have%20been,their%20feelings%20toward%20a%20product. Beyonce releasing a country album https://news.sky.com/story/beyonce-shares-name-of-new-country-album-13093466
Beer commercial:
https://www.boredpanda.com/viral-video-beer-ad-original-star-wars-movie/
067 - Lights, camera, action! Video on Social Media
Join podcast hosts Barnaby St Anton and Rikki Cain as they discuss how to make the most of video content on social media.
Barnaby is Digital Marketing Manager and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
066 - Consent Mode Updates & Taking Advantage of Trends
Join podcast hosts Matt Fletcher and Samantha Smith as they discuss the new Consent Mode for Google Ads & how brands can capitalise on trends to drive visibility.
Matt is Client Account Manager and Samantha is Senior Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions/
- Instagram: https://www.instagram.com/optixsolutions/
- YouTube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
To stay up to date with our latest episodes & news, sign up to our newsletter here: https://www.optixsolutions.co.uk/newsletter
065 - Are Super Bowl ads worth it?
Join podcast hosts Luke Stone and Barnaby St Anton as they discuss Super Bowl LII.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
064 - Why price matching is devaluing your product
Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Pew Research “Americans’ Social Media Use update”
https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/
The price match problem
063 - How to speak to multiple audiences on one channel
Join podcast hosts Jack Warne and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Jack is Head of Digital and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Mr Beast earns £250k in 1 week: https://www.socialmediatoday.com/news/mrbeast-questions-x-promotion-after-earning-250k-in-a-week-from-video-uplo/705227/
Saucony Marathumb:
https://www.marketingdive.com/news/saucony--doom-scrolling-running-challenge-mobile-app/704767/
063 - Join us next week for another Episode!
Join podcast host Jack Warne as he shares why we won’t be having an episode this week. Tune in for a new episode next week and in the meantime, send us an email at podcast@optixsolutions.co.uk. Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation:
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Read Matt’s latest blog on DMARC - Safeguarding your marketing emails with the 2024 Protocols update:
https://www.optixsolutions.co.uk/blog/safeguard-your-marketing-emails-with-the-2024-protocol-updates
062 - Why your Digital Marketing Strategy will Fail in 2024
Join podcast hosts Matt Fletcher and Jack Warne as they discuss they talk about what you can do to have an effective marketing strategy in 2024.
Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
DMARC
https://meetmarigold.com/blogs/2024-guide-to-google-yahoos-new-privacy-protections/
Google Reviews update 2024
https://www.searchenginejournal.com/google-rolls-out-november-2023-reviews-update/500795/
061 - Awareness vs Activation
Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google quietly increases ad prices to meet targets, claims exec
Now you can slide into Strava DMs
https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes
060 - Building an effective Christmas Campaign
Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey
TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905
Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/
KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462
059 - OpenAI Updates, TikTok's Surge, Snoop Dogg's Twist, and a Google & X Ad Partnership
Join hosts Matt Fletcher and Luke Stone as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss the latest goings-on at OpenAI, the continued rise of TikTok, Snoop Dogg giving up the smoke, and X partnering with Google's Ad Platform.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Struggling X seeks more ad revenue, partners with Google | Cybernews https://searchengineland.com/google-adds-small-business-filter-to-shopping-search-results-434863 https://news.sky.com/story/snoop-dogg-reveals-giving-up-smoke-was-an-advert-for-a-smokeless-stove-after-stunning-fans-13012433 https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/
https://www.theguardian.com/technology/2023/nov/22/sam-altman-openai-ceo-return-board-chatgpt
Meta and Amazon join forces, AI-powered personas for digital marketing, and is Threads admitting defeat?
Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
OpenAI launches new feature to allow anyone to build their own GPT
[https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said]
Threads allows users to delete account separately from Instagram
[https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta]
Meta partners with Amazon
[https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524]
SearchBot launches 13 new AI-powered personas
[https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]
057 - All You Need is Love, Left Swipes and Lawsuits.
Join podcast hosts Barnaby St Anton and Lucy Taylor as they recap their experience at Building Brands before discussing The Beatles releasing a new single thanks to AI, Elon Musk's plans to make X a dating app and Open AI offering to pay for ChatGPT customers' copyright lawsuits.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
The Beatles releasing a new single thanks to AI https://www.wired.com/story/the-beatles-now-and-then-last-song-artificial-intelligence-peter-jackson
Elon Musk's plans to make X a dating app https://futurism.com/the-byte/elon-musk-twitter-x-dating-app Open AI offering to pay for ChatGPT customers' copyright lawsuits. https://www.theguardian.com/technology/2023/nov/06/openai-chatgpt-customers-copyright-lawsuits
056 - Subscribing to ads-free Meta?
Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Meta being sued for harming young people’s mental health [https://www.bbc.co.uk/news/business-67207829] [https://www.marketingdive.com/news/meta-faces-legal-action-42-state-attorneys-general-over-addicting-teen/697769/]
Nightshade tool being used by artists to throw corrupt images into AI tools’ training models
[https://www.theverge.com/2023/10/25/23931592/generative-ai-art-poison-midjourney]
AR beauty ads from Google allow users to virtually try on make up
[https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/]
Ads Free Meta Subscriptions roll out this November [https://searchengineland.com/meta-ad-free-instagram-facebook-europe-433931]
Chrome helped grow Google Search - for a price [https://searchengineland.com/google-ceo-details-how-chrome-helped-grow-google-search-433932]
055 - Navigating Google's Demand Gen, Shoppable TV Ads, Top Google Content, and New Ads Certification Requirements
Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
New: Google Ads Certification Requires You To Record Yourself Taking The Test
https://www.seroundtable.com/google-ads-certification-recording-36244.html
11 GA4 training courses to help confused marketers
https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935
Blogs appear most often in top Google positions
https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes
https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/
Demand more from social with AI-powered ads
https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/ Google helps advertisers extend social strategies across its platforms
https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/
054 - Threads Up Their Game, TikTok & Disney Partner, & Google Testing A Desktop Discover Feed
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, we discuss the new Threads messaging features, the TikTok & Disney collaboration, and Google testing the Discover feed on the desktop homepage.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Threads' Messaging Option Development: https://www.socialmediatoday.com/news/threads-looks-developing-own-messaging-option/696627/
TikTok-Disney Partnership
https://newsroom.tiktok.com/en-us/disney-100
Meta and TikTok Ad-Free Tiers: https://www.marketingdive.com/news/ad-free-meta-facebook-instagram-tiktok-advertiser-budget/696389/
TikTok Announces All Videos Will Have Default Auto Captions
https://www.socialmediatoday.com/news/tiktok-announces-all-videos-auto-captions-default/696632/
Google Tests Discover Feed On Google Home Page https://www.seroundtable.com/google-testing-discover-feed-on-google-home-page-36208.html
053 - Enhancements on Threads, New Collection Ads for Facebook Reels, & Google Discover Updates
Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years!
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Collections Ads for Facebook Reels
https://www.socialmediatoday.com/news/meta-announces-new-ad-options-for-facebook-reels-ahead-of-the-holiday-push/696185/
Meta's Threads App Enhancements
https://www.socialmediatoday.com/news/threads-looks-add-trending-topics-gifs-voice-posts-and-more/696042/
https://www.socialmediatoday.com/news/metas-reportedly-exploring-new-options-reignite-interest-threads/695551/
Google Discover Updates
https://www.seroundtable.com/google-discover-get-the-latest-on-button-36188.html
Nationwide's Rebranding
https://www.creativebloq.com/news/nationwide-rebrand
052 - Digital Dynamics: Degrees in Influencing, Ad-Free Social Media, AI Search Tools, and Google's Bard Chat Cleanup
Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
X (Formerly Known as Twitter): @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Irish university to offer degree in influencing
https://www.bbc.co.uk/news/articles/c03e8478plzo.amp
Facebook and Instagram could charge for ad-free services in EU
TikTok’s Experimenting With an Ad-Free Subscription Offering
https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/
Google’s September 2023 Helpful Content Update – what can we expect?
https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect
LinkedIn Adds New Generative AI Search Tools to Sales Navigator
Google Working To Remove Bard Chat Transcripts From Search: https://www.searchenginejournal.com/google-working-to-remove-bard-chat-transcripts-from-search/497444
Non-Violent Communication Book:
https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X
ChatGPT: A Cautionary Tale
https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale
LinkedIn Masterclass
https://www.findingyourpassion.co.uk/our-online-masterclasses
051 - Forbes Top Creators 2023
Season Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section!
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Forbes Top Creators 2023
https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=342ce2c34c0c
Youtubes new hyperlinked comments
Google launches FREE generative AI training course
https://www.searchenginejournal.com/google-launches-free-paid-generative-ai-training-courses/497041/
Optix Recommends:
Food Insider - https://www.youtube.com/@InsiderFood
Running the London Underground:
https://www.youtube.com/watch?v=ucdskNEwBGM
Ep 50: Brighton SEO 2023
Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixpodcast / @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Unpacking BrightonSEO 2023: Insights and Takeaways
https://www.optixsolutions.co.uk/blog/unpacking-brightonseo-2023-insights-and-takeaways
Instagram Broadcast channels
https://about.instagram.com/blog/announcements/introducing-broadcast-channels
Magna: Digital continues to lead ad spend growth
https://www.marketingdive.com/news/magna-forecast-digital-ad-spend-growth/693908/
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
https://www.marketingdive.com/news/vitaminwater-fortnite-zero-sugar-fashion-gaming/693675/
049 - Growth Priorities
Join podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Coca-Cola CEO: Knowing ‘what not to prioritise’ is just as important for growth
https://www.marketingweek.com/coca-cola-prioritise-growth/
Meta to deprecate Facebook News tab in 3 European countries
https://www.marketingdive.com/news/meta-deprecate-facebook-news-tab-europe/693001/
ASA cracks down on the promotion of unlicensed vapes over TikTok
https://www.marketing-beat.co.uk/2023/09/13/asa-cracks-down-vapes-tiktok/
Liquid Death Big Game Commercial
https://www.youtube.com/watch?v=qQwt4rzmVxY
048 - Threads, SGE, & Coffee
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the latest in relation to Google SGE, the importance of enhanced conversions, and an update we've all been waiting for on Threads. Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Thank you to James Dawkins for editing the pod each week.
Links to this week’s topics can be found below:
Google Adds More Links In SGE’s AI-Generated Summaries https://www.searchenginejournal.com/google-ads-more-links-in-sges-ai-generated-summaries/495265
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads
Google’s Experimental Feature Makes Webpages Faster
https://www.searchenginejournal.com/scheduler-yield/495283/
Threads Tests Keyword Search In Australia & New Zealand
https://www.searchenginejournal.com/threads-tests-keyword-search-in-australia-new-zealand/495364/
047 - Pants & Politics (and PMax updates)
Join podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google Isn't Intentionally Biased Against Republicans, Says Court
https://reason.com/2023/08/29/google-isnt-intentionally-biased-against-republicans-says-court/
Facebook Takes Down Over 7,700 Accounts Linked to Chinese Misinformation Campaign
https://www.thewrap.com/facebook-meta-takes-down-7700-accounts-chinese-misinformation
X will allow political ads again and hire for safety and election teams ahead of 2024 elections
https://edition.cnn.com/2023/08/29/tech/x-twitter-2024-election-ads/index.html
Twitch Streamer Has Panic Attack Amid Three-Day Dark Closet Challenge and Quits
https://www.distractify.com/p/twitch-streamer-locks-self-in-closet
QUIZ
https://www.meltwater.com/en/blog/uk-social-media-statistics
046 - Click The 'Skip Ads' Button
Join podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button.
https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998
What TikTok’s e-commerce launch could mean for marketers and content creators
https://digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators/
TikTok publishes 2023 Holiday marketing guide
https://www.socialmediatoday.com/news/tiktok-publishes-2023-holiday-marketing-guide/691450/
045 - The Merits of Social Media & Absolutely No AI Chat
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss the merits of different social media platforms, as well as the latest updates from the social media sphere with absolutely NO AI chat. Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Thank you to James Dawkins for editing the pod each week.
Links to this week’s topics can be found below:
2022 Sprout Social Index:
https://sproutsocial.com/insights/data/social-media-trends-2022/
New Instagram Features:
https://www.socialmediatoday.com/news/instagrams-testing-new-comment-and-share-counts-on-posts-in-stream/690712/ https://about.instagram.com/blog/announcements/new-ways-to-create-music-with-friends
How a TikTok craze led to five hours of chaos on London’s busiest shopping street:
https://www.independent.co.uk/news/uk/crime/oxford-circus-jd-robbery-rampage-tiktok-b2391303.html
Mark Zuckerberg says ‘it’s time to move on’ from Elon Musk cage fight:
https://edition.cnn.com/2023/08/14/tech/zuckerberg-musk-cage-fight-move-on-hnk-intl/index.html
Meta’s Twitter Rival Threads Unravels:
https://www.ft.com/content/330d8771-7b0e-40e3-8574-b5b6921a4486
044 - '90s Dreams & AI Schemes
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss X's new ad safety features, AI junkyards, Nokia Nostalgia, and Zoom's interesting new office policy. Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- TikTok: https://www.tiktok.com/@optixsolutions
- Website: https://www.optixsolutions.co.uk/podcast
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
X Introduces New Brand Safety Features For Advertisers
https://www.searchenginejournal.com/x-introduces-new-brand-safety-features-advertisers/493535/
Junk websites filled with AI-generated text are pulling in money from programmatic ads
British Turn To Streaming As 2.8 Million Claiming They No Longer Need To Pay TV Licence Fee
Nokia Keeps the Dream of the ‘90s Alive With an Update to Its Dumb Phones
https://gizmodo.com/nokia-150-nokia-130-unveiled-1850700997
Zoom orders workers back to the office
043 - AI is Social
Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
AI and Facebook - advances in AI
https://dailycta.cmail20.com/t/y-l-pduuytl-djldtudidl-t/
Potential advances using AI for Instagram in the future
https://www.socialmediatoday.com/news/instagram-experiments-with-a-range-of-generative-ai-elements/689381/
New Features on YouTube Shorts for Creatives
https://www.searchenginejournal.com/youtube-rolls-out-6-creative-tools-for-shorts/493032/
TikTok Launches Text Posts
https://searchengineland.com/tiktok-launches-text-posts-429765
042 - Is X Gon' Give it to Ya!?
Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
- Website: https://www.optixsolutions.co.uk/podcast
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Twitter has Rebranded to X https://www.marketingweek.com/twitters-rebrand-to-x-slammed-as-illogical/
Come on Barbie, Let’s go Party https://www.insider.com/barbie-had-150-million-marketing-budget-2023-7
Google Unveils Performance Max Updates https://dailycta.cmail20.com/t/y-l-pdkkrid-djldtudidl-r/
041 - Is Threads Unraveling? (Feat: Claire Hyne)
Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/
Links to this week’s topics can be found below:
Threads users are already spending less time in the app
https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948
Tiktok removing watermark on saved videos
https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html
Google has removed attribution models in GA4
https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541
YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias
https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.
This is what your social media team will look like in 2028
https://sproutsocial.com/insights/interactive/future-proof-social-media/
040 - Threads | The Inthreadable Threads Special
Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
What is Threads? Everything you need to know about Meta's new app
https://www.harpersbazaar.com/uk/culture/culture-news/a44470464/threads-explainer/
Threads FAQ: Everything marketers need to know
https://searchengineland.com/threads-meta-faq-marketers-429274
Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline
https://techcrunch.com/2023/07/11/twitter-blocks-links-to-rival-threads-while-ceo-downplays-reports-of-traffic-decline/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEeLbhn4nCEG9chRFabZ8DMp-IZetZpkCM98TZ-MsTg28GQnzupU1b169Vackx_aRkg0hUeFFY_7cuOCtPZZOLYJg8SZVvdiB1N0L3LgD78a7Eyb8Tp-cnP2JsKwY_-I8k1rTqw49FkxvcIOW0nJkAgOodnpc6KfXNFvIAxmLLms
As users, marketers undertake Threads’ pre-ad experimentation
https://digiday.com/marketing/as-users-marketers-undertake-threads-pre-ad-experimentation
Google’s Core Web Vitals INP issues email causing concern
https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318
TikTok loses popularity as ecommerce search engine
https://searchengineland.com/tiktok-product-search-popularity-decline-429036
039 - Gundams and Roblox
Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Optix Blogs:
New Brand And Audience Signals Announced For Google Search And Performance Max:
https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max
Working From Japan - Optix Solutions Overseas Hybrid Working:
https://www.optixsolutions.co.uk/blog/working-from-japan
Barnaby St Anton Joins Optix Solutions:
https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions
New brand settings in Search and Performance Max campaigns
https://support.google.com/google-ads/answer/13729701
YouTube tests disabling videos for people using ad blockers
https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection
Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time
https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html
Instagram owner set to launch Twitter rival this week - BBC News
https://www.bbc.com/news/business-66094072.amp
Fenty Beauty launches product creation experience on Roblox
https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/
Ladbrokes ad latest to be banned for appealing to under-18s
https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/
038 - GA4's Game-Changing Arrival, Issues for ChatGPT, and blackouts & Reddit
Join this week’s hosts Matt Fletcher, Sophie Hancox, and debutant Sam Skinner as they discuss the latest trends in Digital Marketing. This week the team discuss how the Reddit blackouts affected Google, new GA4 attribution settings, and the massive leak of ChatGPT credentials.
Get in touch with the team at Optix:
- Website: https://www.optixsolutions.co.uk/
- Email: mailto:podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google execs admit users are ‘not quite happy’ with search experience after Reddit blackouts
YouTube revives sort by oldest video button on user channels
https://mashable.com/article/youtube-sort-by-oldest
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected
‘Secret Invasion’ Opening Credits Generated By AI, Prompting Backlash From Audiences
https://deadline.com/2023/06/secret-invasion-opening-credits-ai-backlash-marvel-mcu-disney-1235421667/ 5 interesting stats to start your week
https://www.marketingweek.com/grocery-inflation-pride-social-5-interesting-stats/
037 - From Sewers to SERPS
Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
LinkedIn to test video ads on streaming services
https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404
Twitter’s former CEO has a new app that looks a lot like Twitter
https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.html
Google intros new AI-powered travel and product search features
https://techcrunch.com/2023/06/14/google-intros-new-ai-powered-travel-and-product-search-features/?utm_source=decode.beehiiv.com&utm_medium=newsletter&utm_campaign=google-brings-amazing-ai-updates
Google Is Forming A Policy On AI Content And E-E-A-T
https://www.searchenginejournal.com/google-on-ai-content-and-e-e-a-t/489608/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=8f79464d03&mc_eid=32d815ef40#close
Microsoft on the future of advertising and conversational AI
https://searchengineland.com/microsoft-conversational-ai-advertising-428289
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
https://www.marketingdive.com/news/pizza-hut-teenage-mutant-ninja-turtles-underground-delivery-campaign/653399/
036 - Sitting in the sun with a Pastel de Nata - Sponsored by Big Tech
Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google launches perspectives filter in mobile search results
https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109
TikTok shop tests visual search feature
https://searchengineland.com/tiktok-shop-visual-search-428235
Amazon is testing AI-generated summaries of product reviews
https://searchengineland.com/amazon-generative-ai-product-reviews-428207
Meta open sources an AI-powered music generator
https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1
Introducing AI-generated Copy suggestions to help you jumpstart your campaign
https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/
Bard is getting better at logic and reasoning
https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/
LinkedIn launches DMs for company pages
https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/
GroupM: Ad spending normalises while AI’s impact on budgets surges
https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/
Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads
https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads
Reddit suffers a major outage after thousands of subreddits temporarily shut down
https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa
035 - Apple's Vision Pro & Where's Arnie?
Join this week's podcast hosts Jack Warne and Matt Fletcher as they discuss Arnold Schwarzenegger popping up across Netflix, Apple's New Vision Pro Device, & the latest update from Microsoft Ads. Also, don't miss Luke's Top Tip.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Microsoft will only show ads from verified advertisers starting Aug. 1
https://searchengineland.com/microsoft-advertising-show-ads-only-from-verified-advertisers-427936
Netflix celebrates the success of FUBAR by putting Arnold Schwarzenegger in every show on the platform
https://www.joblo.com/fubar-netflix-promo-schwarzenegger/
Apple Vision Pro
https://www.apple.com/apple-vision-pro/
https://www.zdnet.com/article/apple-vision-pro-first-take-3-reasons-this-changes-everything/
034 - Chat GPT lies in court, Mizzy and YouTube stories axed
Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
YouTube is killing Stories
https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts
Lawyer apologizes for fake court citations from ChatGPT
https://edition.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html
TikToker Mizzy in court charged with breaching social media order
https://www.bbc.co.uk/news/uk-england-london-65732352
TikTok is testing an in-app AI chatbot called ‘Tako’
https://techcrunch.com/2023/05/25/tiktok-is-testing-an-in-app-ai-chatbot-called-tako/?guccounter=1
OpenAI isn’t doing enough to make ChatGPT’s limitations clear
https://www.theverge.com/2023/5/30/23741996/openai-chatgpt-false-information-misinformation-responsibility
Ocasio-Cortez says fake Twitter account impersonating her
https://thehill.com/homenews/media/4026396-ocasio-cortez-says-fake-twitter-account-impersonating-her/
Inside Google’s plans for improving paid search with generative AI
https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005/
033 - The Cookieless Future, The Latest AI Trends, & Arnold Schwarzenegger
Join this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Conquering Conversions in Q2: https://shipbob.registration.goldcast.io/events/5b703fc8-83e0-4be6-9dcb-d05d55e8ad74
Meta Fined Record $1.3 Billion for Violating EU Rules on Data Transfers
Adobe adds generative AI to Photoshop
Netflix Hires Arnold Schwarzenegger as Chief Action Officer
https://www.ign.com/articles/netflix-hires-arnold-schwarzenegger-as-chief-action-officer
How To Navigate A Cookie-Less Future
https://www.forbes.com/sites/forbesbusinesscouncil/2023/05/19/how-to-navigate-a-cookie-less-future/amp/
Meta Sells Giphy To Shutterstock For $53M Following Antitrust Lawsuit
https://news.crunchbase.com/ai-robotics/meta-giphy-shutterstock-antitrust-sale/
OpenAI launches ChatGPT iOS app
https://searchengineland.com/openai-launches-chatgpt-ios-app-427341
71% of CMOs lack the budget needed to execute marketing strategy in 2023
https://www.marketingdive.com/news/cmos-lack-budget-execute-marketing-strategy-2023-gartner/650948/
Why agencies are getting B Corp certified
https://www.marketingbrew.com/stories/2023/05/24/why-agencies-are-getting-b-corp-certified
Google will deprecate cookies for 1% of users in Q1 2024
https://www.marketingdive.com/news/google-deprecate-cookies-1-percent-users-q1-2024/650626/
Lynx, Garnier, Dobbies, Mettle and B&M: top 5 performance marketing campaigns this week
ChatGPT fails: 13 common errors and mistakes you need to know https://searchengineland.com/chatgpt-fails-errors-mistakes-400153
032 - Can ChatGPT outperform humans? Did Facebook's latest bug catch you out? Are future elections under threat?
Join this week's podcast hosts Becky Brennan, Lucy Taylor, and Matt Fletcher as they discuss AI disinformation, an awkward Facebook bug, and good news from Google regarding security protocols and GA4 quota limits.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google Plans to delete accounts that have been inactive for two years: https://techcrunch.com/2023/05/16/google-to-delete-accounts-inactive-for-two-years-in-security-push
GA4 Quota Limits Increased: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas?ck_subscriber_id=1651361493
AI-Generated Disinformation Poses Threat of Misleading Voters in 2024 Election: https://www.pbs.org/newshour/politics/ai-generated-disinformation-poses-threat-of-misleading-voters-in-2024-election
Developers increasingly get advice from AI chatbots and GitHub CoPilot rather than Stack Overflow message boards: https://www.similarweb.com/blog/insights/ai-news/stack-overflow-chatgpt/
Business survey: Can AI tools like ChatGPT outperform humans?: https://business.yougov.com/content/45587-businesses-think-ai-can-perform-same-standard-huma
A new report from Imperva, “Bad Bot Report”, revealed that 47.4% of all internet traffic came from bots in 2022: https://www.securitymagazine.com/gdpr-policy?url=https%3A%2F%2Fwww.securitymagazine.com%2Farticles%2F99339-47-of-all-internet-traffic-came-from-bots-in-2022
A survey conducted by DISQO reveals that podcast listeners pay more attention to podcast ads compared to other media ads: https://www.disqo.com/news/disqo-finds-daily-podcast-listeners-pay-more-attention-to-podcast-advertising/
A Facebook bug that automatically sent friend requests to profiles that users viewed, including strangers and those who were blocked, has been fixed: https://uk.pcmag.com/social-media/146835/meta-fixes-facebook-bug-that-sent-automatic-friend-requests
031 - The Uncertain future of Search, AI and Beer!
It's just Luke Stone and Jack Warne on this week's Podcast - taking things right back to episode 1! On this weeks Podcast they talk about The ever changing future of search thanks to Generative AI, Gmail Ads getting more annoying and BEER!
It's a good one!
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Threat of TikTok ban has creators scrambling to build followings on Instagram, YouTube
Gmail ads are getting more annoying
https://www.theverge.com/2023/5/5/23712440/gmail-ads-more-annoying-middle-inbox
Google Plans to Make Search More 'Human,' Says Wall Street Journal
Facebook has 3 billion users. Many of them are old.
ChatGPT: China detains man for allegedly generating fake train crash news, first known time person held over use of AI bot
Google starts testing generative AI in search, ads included
https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/
AB InBev showcases strong Q1 results, resilience in face of recent controversy
https://www.marketingdive.com/news/ab-inbev-bud-light-earnings-controversy-dylan-mulvaney/649528/
030 - Coronation advertising & Aldi vs M&S Rematch
Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend
https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/
ChatGPT can now find you a house
https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release
Klarna overhauls mobile app with AI-powered shopping feed
https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/
Haribo fills social feeds with only happy news
https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/
Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad
https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/
3 new enhancements for YouTube Shorts
https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991
029 - Google Ads changes that are useful?
Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Google removes several search ranking algorithm updates from its ranking systems page
https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A
Supreme Court rejects lawsuit seeking patents for AI-created inventions
https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/
Google Keyword Planner Tool gains year-over-year, 3-month change and trends data
The platform is making more data available that you can use to make informed decisions about your search campaigns.
https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880
Facebook Ad Systems Error Causes Significant Overspend on Many Accounts
https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/
Bing search results gain site name and favicons
https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010
028 - AI winning competitions, TikTok Toxicity and Instagram Updates
Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis?
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Facebook Tests AI Generated Stories Based on Your Previously Shared Images
https://www.socialmediatoday.com/news/Facebook-Tests-AI-Generated-Stories/647547/
Instagram Adds New Analytics for Reels, Updates Reels Creation Flow
https://www.socialmediatoday.com/news/instagram-reels-new-analytics-creation-flow-tiktok/647746/
A Google Ads script that uses GPT to write RSAs
https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548
An AI-Generated Photo Was Submitted to a Competition to Make a Point, and It Ended Up Winning
https://www.ign.com/articles/an-ai-generated-photo-was-submitted-to-a-competition-to-make-a-point-and-it-ended-up-winning
Google Devising Radical Search Changes to Beat Back A.I. Rivals
https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html
Adaptive reuse: should we convert empty offices to address housing shortages?
https://newsroom.unsw.edu.au/news/art-architecture-design/adaptive-reuse-should-we-convert-empty-offices-address-housing?utm_source=reddit&utm_medium=social
027 – Is Customer Loyalty Dead? Are you Upskilling? & An Underwhelming New Logo
Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo.
Get in touch with the team at Optix and send us your digital dilemma:
- Email: podcast@optixsolutions.co.uk
- Website: https://www.optixsolutions.co.uk/
- Twitter: https://twitter.com/OptixSolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
https://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/
Ad support media engagement slips as consumers cut back
https://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/
What’s next for AI and Marketing?
https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/
A third of marketers not offered upskilling opportunities https://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/
Fanta revamps logo with launch of first-ever global identity
https://www.marketingweek.com/fanta-logo-first-global-identity/
Thank you to James Dawkins for editing the pod each week.
026 - Chat GPT vs Search - Is there a winner?
Join Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. *Warning* Spoilers for Mandalorian Season 3 Episode 6. Chapter 22.
Get in touch with the team at Optix:
• Email: podcast@optixsolutions.co.uk
• Tweet: @optixpodcast / @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Thoughts on TikTok from AOC
https://www.tiktok.com/@aocinthehouse/video/7214318917135830318?_r=1&_t=8b5RHAjaPh7
TikTok fined £12.7m for misusing children's data
https://www.bbc.co.uk/news/uk-65175902
ChatGPT Banned in Italy
https://www.independent.co.uk/tech/chatgpt-ban-italy-gdpr-data-protection-b2311738.html?utm_content=Echobox&utm_medium=Social&utm_campaign=Main&utm_source=Twitter#Echobox=1680262101
Bing Chat Adds Images & Videos, Improves Local Results & More Changes
https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2023-04-03&utm_medium=email
AI tool deepfakes your voice to save you from phone calls with customer service
https://www.msn.com/en-us/news/technology/ai-tool-deepfakes-your-voice-to-save-you-from-phone-calls-with-customer-service/ar-AA162WHi
Google launches Perspectives, About this author and more ways to verify information
https://searchengineland.com/google-launches-perspectives-about-this-author-and-more-ways-to-verify-information-394920
Roblox will hide ads for users 13 and under
https://www.gamesindustry.biz/roblox-will-hide-ads-for-users-13-and-under
Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time
https://www.cnbc.com/2023/03/29/dumb-phones-are-on-the-rise-in-the-us-as-gen-z-limits-screen-time.html
Clinique heads to music festival with immersive hub
https://www.marketingdive.com/news/clinique-coachella-gen-z-marketing/646580/