More Than Digital Marketing

Join podcast hosts Matt Fletcher and Jack Warne as they share their insights on how you can overcome recent Google updates that have been impacting visibility in Google Search Engine Results Pages. Matt is Client Account Manager and Jack is Head of Digital at Optix Solutions, Exeter, UK.

Join the conversation:

Get in touch with the team at Optix:

Email: podcast@optixsolutions.co.uk

Tweet: @optixpodcast / @optixsolutions

LinkedIn: https://www.linkedin.com/company/optixsolutions

Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Join podcast hosts Jack Warne and Rikki Cain as they take a look at Social Media best practice and discuss whether theory matches reality. Jack is Head of Digital and Rikki is Social Media Manager at Optix Solutions, Exeter, UK.

Join the conversation:

Get in touch with the team at Optix:

Email: podcast@optixsolutions.co.uk

Tweet: @optixpodcast / @optixsolutions

LinkedIn: https://www.linkedin.com/company/optixsolutions

Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Theory: How to create engaging and effective social media content

https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content#h_01HS7GJBXQMZF7G91G9MFNB1B2

Mr Beast Stats: https://bloggerspassion.com/mrbeast-net-worth/

Need help with Social Media or anything Digital Marketing? Contact Optix Solutions - info@optixsolutions.co.uk

Join podcast hosts Lucy Taylor and Samantha Smith to unravel the recent developments from OpenAI, using data to pick your pizza, their reaction to Amazon's marketplace dominance as it joins e-commerce forces with Meta, and Threads' latest concession.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

OpenAI launches new feature to allow anyone to build their own GPT

[https://www.cnbc.com/2023/11/11/openai-will-let-users-build-custom-versions-of-chatgpt.html#:~:text=But%20now%2C%20%E2%80%9Canyone%20can%20easily,data%2C%E2%80%9D%20the%20company%20said] 

Threads allows users to delete account separately from Instagram

[https://www.theverge.com/2023/11/13/23959709/threads-delete-account-instagram-keep-meta] 

Meta partners with Amazon

[https://searchengineland.com/meta-partnership-amazon-conversion-process-advertisers-434524]

SearchBot launches 13 new AI-powered personas

[https://searchengineland.com/searchbot-upgraded-personas-ai-image-generation-434593]

Join podcast hosts Jack Warne and Samantha Smith as they discuss Meta being sued for harming young people’s mental health, artists fighting back against AI, AR beauty ads, Ads Free Meta description launched, Chrome’s impact on Google being the default search engine.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Meta being sued for harming young people’s mental health [https://www.bbc.co.uk/news/business-67207829] [https://www.marketingdive.com/news/meta-faces-legal-action-42-state-attorneys-general-over-addicting-teen/697769/] 

Nightshade tool being used by artists to throw corrupt images into AI tools’ training models

[https://www.theverge.com/2023/10/25/23931592/generative-ai-art-poison-midjourney] 

AR beauty ads from Google allow users to virtually try on make up

[https://www.searchenginejournal.com/google-introduces-ar-beauty-ads/499305/]

Ads Free Meta Subscriptions roll out this November [https://searchengineland.com/meta-ad-free-instagram-facebook-europe-433931]

Chrome helped grow Google Search - for a price [https://searchengineland.com/google-ceo-details-how-chrome-helped-grow-google-search-433932]

Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years!

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Collections Ads for Facebook Reels

https://www.socialmediatoday.com/news/meta-announces-new-ad-options-for-facebook-reels-ahead-of-the-holiday-push/696185/

Meta's Threads App Enhancements

https://www.socialmediatoday.com/news/threads-looks-add-trending-topics-gifs-voice-posts-and-more/696042/

https://www.socialmediatoday.com/news/metas-reportedly-exploring-new-options-reignite-interest-threads/695551/

Google Discover Updates

https://www.seroundtable.com/google-discover-get-the-latest-on-button-36188.html

Nationwide's Rebranding

https://www.creativebloq.com/news/nationwide-rebrand

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising.

Get in touch with the team at Optix:

- Email: podcast@optixsolutions.co.uk

- Tweet: @optixpodcast / @optixsolutions

- LinkedIn: https://www.linkedin.com/company/optixsolutions

- Instagram: https://www.instagram.com/optixsolutions/

- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Unpacking BrightonSEO 2023: Insights and Takeaways

https://www.optixsolutions.co.uk/blog/unpacking-brightonseo-2023-insights-and-takeaways

Instagram Broadcast channels

https://about.instagram.com/blog/announcements/introducing-broadcast-channels

Magna: Digital continues to lead ad spend growth

https://www.marketingdive.com/news/magna-forecast-digital-ad-spend-growth/693908/

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

https://www.marketingdive.com/news/vitaminwater-fortnite-zero-sugar-fashion-gaming/693675/

Join podcast hosts Luke Stone and Jack Warne as they discuss deciding what digital marketing to prioritise in order to grow, No news on Facebook, ASA cracking down on Vapes and wild ads for water.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Coca-Cola CEO: Knowing ‘what not to prioritise’ is just as important for growth

https://www.marketingweek.com/coca-cola-prioritise-growth/

Meta to deprecate Facebook News tab in 3 European countries

https://www.marketingdive.com/news/meta-deprecate-facebook-news-tab-europe/693001/

ASA cracks down on the promotion of unlicensed vapes over TikTok

https://www.marketing-beat.co.uk/2023/09/13/asa-cracks-down-vapes-tiktok/

Liquid Death Big Game Commercial

https://www.youtube.com/watch?v=qQwt4rzmVxY

Join podcast hosts Jack Warne and Matt Fletcher as they discuss new changes to Performance Max, Google being biased, Facebook misinformation campaigns, ‘X’ reintroducing political ads, and Twitch streamer panic attacks.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google Isn't Intentionally Biased Against Republicans, Says Court

https://reason.com/2023/08/29/google-isnt-intentionally-biased-against-republicans-says-court/

Facebook Takes Down Over 7,700 Accounts Linked to Chinese Misinformation Campaign

https://www.thewrap.com/facebook-meta-takes-down-7700-accounts-chinese-misinformation

X will allow political ads again and hire for safety and election teams ahead of 2024 elections

https://edition.cnn.com/2023/08/29/tech/x-twitter-2024-election-ads/index.html

Twitch Streamer Has Panic Attack Amid Three-Day Dark Closet Challenge and Quits

https://www.distractify.com/p/twitch-streamer-locks-self-in-closet

QUIZ

https://www.meltwater.com/en/blog/uk-social-media-statistics

Join podcast hosts Barnaby St Anton and Jack Warne, as they discuss new changes to the YouTube 'skip ads' button, e-commerce on Tik-Tok, and Tik Tok's Holiday marketing guide with a quiz thrown in for good mix.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button.

https://searchengineland.com/youtube-trials-smaller-skip-ads-button-430998

What TikTok’s e-commerce launch could mean for marketers and content creators

https://digiday.com/marketing/what-tiktoks-e-commerce-launch-could-mean-for-marketers-and-content-creators/

TikTok publishes 2023 Holiday marketing guide

https://www.socialmediatoday.com/news/tiktok-publishes-2023-holiday-marketing-guide/691450/

Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

AI and Facebook - advances in AI

https://dailycta.cmail20.com/t/y-l-pduuytl-djldtudidl-t/

Potential advances using AI for Instagram in the future

https://www.socialmediatoday.com/news/instagram-experiments-with-a-range-of-generative-ai-elements/689381/

New Features on YouTube Shorts for Creatives

https://www.searchenginejournal.com/youtube-rolls-out-6-creative-tools-for-shorts/493032/

TikTok Launches Text Posts

https://searchengineland.com/tiktok-launches-text-posts-429765

Join podcast hosts Barnaby St Anton & Matt Fletcher as they discuss Twitter's rebrand to X (incl. the hardest rebrand quiz imaginable!), the best of the Barbie Movie marketing campaigns, & updates to Performance Max.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk
• Tweet: @optixsolutions
• LinkedIn: https://www.linkedin.com/company/optixsolutions
• Instagram: https://www.instagram.com/optixsolutions/
• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
• Website: https://www.optixsolutions.co.uk/podcast

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Twitter has Rebranded to X https://www.marketingweek.com/twitters-rebrand-to-x-slammed-as-illogical/

Come on Barbie, Let’s go Party https://www.insider.com/barbie-had-150-million-marketing-budget-2023-7

Google Unveils Performance Max Updates https://dailycta.cmail20.com/t/y-l-pdkkrid-djldtudidl-r/

Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/

Links to this week’s topics can be found below:

Threads users are already spending less time in the app

https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948

Tiktok removing watermark on saved videos

https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html

Google has removed attribution models in GA4

https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541

YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias

https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.

This is what your social media team will look like in 2028

https://sproutsocial.com/insights/interactive/future-proof-social-media/

Join podcast hosts Jack Warne Lucy Taylor and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week our experts discuss their thoughts on Threads, changes to Core Web Vitals and using TikTok as a search engine.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

What is Threads? Everything you need to know about Meta's new app

https://www.harpersbazaar.com/uk/culture/culture-news/a44470464/threads-explainer/

Threads FAQ: Everything marketers need to know

https://searchengineland.com/threads-meta-faq-marketers-429274

Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline

https://techcrunch.com/2023/07/11/twitter-blocks-links-to-rival-threads-while-ceo-downplays-reports-of-traffic-decline/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAEeLbhn4nCEG9chRFabZ8DMp-IZetZpkCM98TZ-MsTg28GQnzupU1b169Vackx_aRkg0hUeFFY_7cuOCtPZZOLYJg8SZVvdiB1N0L3LgD78a7Eyb8Tp-cnP2JsKwY_-I8k1rTqw49FkxvcIOW0nJkAgOodnpc6KfXNFvIAxmLLms

As users, marketers undertake Threads’ pre-ad experimentation

https://digiday.com/marketing/as-users-marketers-undertake-threads-pre-ad-experimentation

Google’s Core Web Vitals INP issues email causing concern

https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318

TikTok loses popularity as ecommerce search engine

https://searchengineland.com/tiktok-product-search-popularity-decline-429036

Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Optix Blogs:

New Brand And Audience Signals Announced For Google Search And Performance Max:

https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max

Working From Japan - Optix Solutions Overseas Hybrid Working:

https://www.optixsolutions.co.uk/blog/working-from-japan

Barnaby St Anton Joins Optix Solutions:

https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions

New brand settings in Search and Performance Max campaigns

https://support.google.com/google-ads/answer/13729701

YouTube tests disabling videos for people using ad blockers

https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection

Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time

https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html

Instagram owner set to launch Twitter rival this week - BBC News

https://www.bbc.com/news/business-66094072.amp

Fenty Beauty launches product creation experience on Roblox

https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/

Ladbrokes ad latest to be banned for appealing to under-18s

https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

LinkedIn to test video ads on streaming services

https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404

Twitter’s former CEO has a new app that looks a lot like Twitter

https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.html

Google intros new AI-powered travel and product search features

https://techcrunch.com/2023/06/14/google-intros-new-ai-powered-travel-and-product-search-features/?utm_source=decode.beehiiv.com&utm_medium=newsletter&utm_campaign=google-brings-amazing-ai-updates

Google Is Forming A Policy On AI Content And E-E-A-T

https://www.searchenginejournal.com/google-on-ai-content-and-e-e-a-t/489608/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=8f79464d03&mc_eid=32d815ef40#close

Microsoft on the future of advertising and conversational AI

https://searchengineland.com/microsoft-conversational-ai-advertising-428289

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

https://www.marketingdive.com/news/pizza-hut-teenage-mutant-ninja-turtles-underground-delivery-campaign/653399/

Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google launches perspectives filter in mobile search results

https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109

TikTok shop tests visual search feature

https://searchengineland.com/tiktok-shop-visual-search-428235

Amazon is testing AI-generated summaries of product reviews

https://searchengineland.com/amazon-generative-ai-product-reviews-428207

Meta open sources an AI-powered music generator

https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1

Introducing AI-generated Copy suggestions to help you jumpstart your campaign

https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/

Bard is getting better at logic and reasoning

https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/

LinkedIn launches DMs for company pages

https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/

GroupM: Ad spending normalises while AI’s impact on budgets surges

https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/

Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads

https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads

Reddit suffers a major outage after thousands of subreddits temporarily shut down

https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa

Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

YouTube is killing Stories

https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts

Lawyer apologizes for fake court citations from ChatGPT

https://edition.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html

TikToker Mizzy in court charged with breaching social media order

https://www.bbc.co.uk/news/uk-england-london-65732352

TikTok is testing an in-app AI chatbot called ‘Tako’

https://techcrunch.com/2023/05/25/tiktok-is-testing-an-in-app-ai-chatbot-called-tako/?guccounter=1

OpenAI isn’t doing enough to make ChatGPT’s limitations clear

https://www.theverge.com/2023/5/30/23741996/openai-chatgpt-false-information-misinformation-responsibility

Ocasio-Cortez says fake Twitter account impersonating her

https://thehill.com/homenews/media/4026396-ocasio-cortez-says-fake-twitter-account-impersonating-her/

Inside Google’s plans for improving paid search with generative AI

https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005/

Join this week's podcast hosts Jack Warne, Lucy Taylor, and debutant James Harbottle as they discuss the latest in AI trends, navigating a cookieless future, why agencies are getting B Corp Certified, and Netflix's new Chief Action Officer.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Conquering Conversions in Q2: https://shipbob.registration.goldcast.io/events/5b703fc8-83e0-4be6-9dcb-d05d55e8ad74

Meta Fined Record $1.3 Billion for Violating EU Rules on Data Transfers

Adobe adds generative AI to Photoshop

Netflix Hires Arnold Schwarzenegger as Chief Action Officer

https://www.ign.com/articles/netflix-hires-arnold-schwarzenegger-as-chief-action-officer

How To Navigate A Cookie-Less Future

https://www.forbes.com/sites/forbesbusinesscouncil/2023/05/19/how-to-navigate-a-cookie-less-future/amp/

Meta Sells Giphy To Shutterstock For $53M Following Antitrust Lawsuit

https://news.crunchbase.com/ai-robotics/meta-giphy-shutterstock-antitrust-sale/

OpenAI launches ChatGPT iOS app

https://searchengineland.com/openai-launches-chatgpt-ios-app-427341

71% of CMOs lack the budget needed to execute marketing strategy in 2023

https://www.marketingdive.com/news/cmos-lack-budget-execute-marketing-strategy-2023-gartner/650948/

Why agencies are getting B Corp certified

https://www.marketingbrew.com/stories/2023/05/24/why-agencies-are-getting-b-corp-certified

Google will deprecate cookies for 1% of users in Q1 2024

https://www.marketingdive.com/news/google-deprecate-cookies-1-percent-users-q1-2024/650626/

Lynx, Garnier, Dobbies, Mettle and B&M: top 5 performance marketing campaigns this week

ChatGPT fails: 13 common errors and mistakes you need to know https://searchengineland.com/chatgpt-fails-errors-mistakes-400153

Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend

https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/

ChatGPT can now find you a house

https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release

Klarna overhauls mobile app with AI-powered shopping feed

https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/

Haribo fills social feeds with only happy news

https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/

Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad

https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/

3 new enhancements for YouTube Shorts

https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Google removes several search ranking algorithm updates from its ranking systems page

https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A

Supreme Court rejects lawsuit seeking patents for AI-created inventions

https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html

How the social traffic that gave life to BuzzFeed News ultimately led to its demise

https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

The platform is making more data available that you can use to make informed decisions about your search campaigns.

https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916

You can now use Google Bard to help you code

You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.

https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880

Facebook Ad Systems Error Causes Significant Overspend on Many Accounts

https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/

Bing search results gain site name and favicons

https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis?

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Facebook Tests AI Generated Stories Based on Your Previously Shared Images

https://www.socialmediatoday.com/news/Facebook-Tests-AI-Generated-Stories/647547/

Instagram Adds New Analytics for Reels, Updates Reels Creation Flow

https://www.socialmediatoday.com/news/instagram-reels-new-analytics-creation-flow-tiktok/647746/

A Google Ads script that uses GPT to write RSAs

https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548

An AI-Generated Photo Was Submitted to a Competition to Make a Point, and It Ended Up Winning

https://www.ign.com/articles/an-ai-generated-photo-was-submitted-to-a-competition-to-make-a-point-and-it-ended-up-winning

Google Devising Radical Search Changes to Beat Back A.I. Rivals

https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html

Adaptive reuse: should we convert empty offices to address housing shortages?

https://newsroom.unsw.edu.au/news/art-architecture-design/adaptive-reuse-should-we-convert-empty-offices-address-housing?utm_source=reddit&utm_medium=social

Join Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. *Warning* Spoilers for Mandalorian Season 3 Episode 6. Chapter 22.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

• Tweet: @optixpodcast / @optixsolutions

• LinkedIn: https://www.linkedin.com/company/optixsolutions

• Instagram: https://www.instagram.com/optixsolutions/

• Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Thoughts on TikTok from AOC

https://www.tiktok.com/@aocinthehouse/video/7214318917135830318?_r=1&_t=8b5RHAjaPh7

TikTok fined £12.7m for misusing children's data

https://www.bbc.co.uk/news/uk-65175902

ChatGPT Banned in Italy

https://www.independent.co.uk/tech/chatgpt-ban-italy-gdpr-data-protection-b2311738.html?utm_content=Echobox&utm_medium=Social&utm_campaign=Main&utm_source=Twitter#Echobox=1680262101

Bing Chat Adds Images & Videos, Improves Local Results & More Changes

https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2023-04-03&utm_medium=email

AI tool deepfakes your voice to save you from phone calls with customer service

https://www.msn.com/en-us/news/technology/ai-tool-deepfakes-your-voice-to-save-you-from-phone-calls-with-customer-service/ar-AA162WHi

Google launches Perspectives, About this author and more ways to verify information

https://searchengineland.com/google-launches-perspectives-about-this-author-and-more-ways-to-verify-information-394920

Roblox will hide ads for users 13 and under

https://www.gamesindustry.biz/roblox-will-hide-ads-for-users-13-and-under

Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time

https://www.cnbc.com/2023/03/29/dumb-phones-are-on-the-rise-in-the-us-as-gen-z-limits-screen-time.html

Clinique heads to music festival with immersive hub

https://www.marketingdive.com/news/clinique-coachella-gen-z-marketing/646580/