The B2B Sales Tech Podcast

The B2B Sales Tech Podcast

By Morgan Williams
Welcome to the B2B Sales Tech Podcast - This is the place where you’ll find real conversations with real sales leaders about how you can leverage sales technology to get ahead of the pack and improve your sales numbers by taking advantage of emerging technology, before your competitors get there first.

They’ll share everything from the trends they’re seeing in the marketplace to actionable strategies that you can use to make more sales today. So, if you’re ready for a value packed interview - listen on.
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#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten

The B2B Sales Tech Podcast

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#052: How to Use Video to Grow an Online Community and Sell SaaS Software with Jakub Zajíček
Jakub Zajíček is the CMO of Pitchground and Host of the Podcast Real Talks with Jakub. In the last 2 years, Jakub has done around 300 interviews with entrepreneurs, keynote speakers, consultants, millionaires - basically anyone who has a story to share. He also runs webinars as the CMO of PitchGround. PitchGround is a community-first platform for launching and growing SaaS companies. Without any upfront costs, Pitchground helps SaaS founders generate 5-6 figures within 90 days. In this episode, we discuss a simple approach for affiliate marketing success, how Jakub used online video to build a thriving community, and how SaaS companies can use video to make more sales.
30:14
February 24, 2020
#051: How to Build a 100% Commission-Only Sales Team with Laura McGregor
Laura McGregor is the CEO and Co-Founder of CommissionCrowd, a global B2B sales platform that connects companies with independent, commission-only sales agents. CommissionCrowd saves companies over six figures in sales team staffing costs. It can be very frustrating and overwhelming as a business owner, executive or VP of Sales to be responsible for business growth with limited resources and budget. Her platform allows you to network and connect with professional B2B commission-only sales partners around the world; so you can increase revenues at home as well as open up brand new markets.  In this episode, we discuss how salespeople can find great commission-only opportunities, how companies can attract commission-only sales agents, and what companies must do to prepare before brining on a 100% sales rep.
26:29
February 17, 2020
#050: Using Cold Outreach Growth Hacks to Scale a SaaS Company from $0 to $2.5M in Less Than 2 Years with Lloyd Yip
Lloyd Yip, Founder of LWY Consulting,  helps B2B Entrepreneurs solve these problems and more by helping them scale their high ticket offerings from
39:59
February 10, 2020
#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten
Andrea Palten is a marketing expert, trainer, consultant and host of the “Marketing Guide to Grow Your Business Podcast.” She teaches service-based business owners how to develop marketing strategies that grow their businesses so they can get new clients consistently. After 18 years she quit her lucrative, executive corporate marketing career to help people go after their dreams and be their own boss of a successful business. In this episode, she talks about how to warm up cold prospects, the best way to build trust with your audience, and a three step process for turning email subscribers into customers.
30:04
February 3, 2020
#48: A Simple, Three Step Process for Getting Your First 500 SaaS Customers Fast with Hadji Sall
Hadji Sall is the Founder of Obsessed with SaaS, a consulting company that helps motivated SaaS founders scale past $1M ARR in less than 12 months without raising a penny in funding. When working with his clients,  Hadji uses a step by step blueprint that gets more leads and customers for your SaaS product predictably. His company allows SaaS founders to break through the noise, find a message, and build customer generating machines.  In this episode, he talks about how to avoid shiny object syndrome so you can stay focused on growing your business, why most SaaS founders struggle to grow their companies, and how to use the POP technique to generate a flood of new customers for your business.
28:29
January 28, 2020
#047: How to Leverage Your CRM to Sell More Effectively with David Masover
David is a Sales Consultant and Owner of David Masover Sales Consulting. Sales and company leaders hire David when they want more of their leads to convert into opportunities, more effective movement of opportunities into and out of rep pipelines, and more visibility and control for management over those processes. Having worked in sales and sales management since 1991, he’s seen first hand how reps and organizations struggle to get consistent and focused results, how management struggles to move the collective needle, and how hard it can seem to even find the right levers to make a meaningful impact. David is the author of "The Salesman's Guide to Dating", "Mastering Your Sales Process" and "Managing the Sales Process". His published works all embody the essence of the work that he does with his private coaching and consulting clients, and captures the lessons learned in his career and through his efforts to improve the effectiveness of his peers, staff, trainees and clients. In this episode, he discusses the biggest mistakes companies make when using a CRM, how to select the best CRM for your business, and how sales leaders can best align with their sales teams through the use of a CRM.
28:31
January 21, 2020
#046: How to Scale Cold Email to Acquire 100,000+ Users with Chase Dimond
Chase Dimond is the Co-Founder of Boundless Labs, a top e-commerce email marketing agency. Since launching Boundless Labs in June of 2018,  the company has helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of their clients include: The Chive,  Original Grain, TUSHY and Vinyl Me Please. Chase has used cold email to scale a product he built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar; acquire 500,000 subscribers in 10 months for a travel email newsletter he helped launch with spending very little traditional advertising dollars; and drive over 350,000 unique clicks and responses via cold email campaigns in 2017. In this episode, he talks about his process for scaling cold email, the technical side of handling campaigns this large, and a few simple ways you can use creativity and automation to boost your positive reply rates from cold email.
31:28
January 13, 2020
#045: Cold Outreach Consultation with a Workflow Based Cloud Management Platform (TotalCloud)
In this special episode I speak with Sayonee Sharif, Product Marketer at TotalCloud, Inc., about her company's cold outreach strategy. We discuss how TotalCloud can generate more sales meetings with an audience that's not responsive to traditional sales outreach, the three building blocks of a solid outreach campaign, how to get the attention of hard to reach prospects, and two simple things they can do to start getting more replies to their cold emails.
48:36
January 8, 2020
#044: How to Book Sales Meetings with C-Level Prospects with Aaron Abodeely
In this special episode I had a discussion with Aaron Abodeely, host of the Outcome Studio Podcast about how to get the attention of C-Level prospects. We also discuss how to leverage content in the outreach process, how to follow up with prospects without being pushy or "checking in," and what sales reps can do to build their platform and attract their ideal customers.
36:24
December 30, 2019
#043: Using Creativity in Your Cold Outreach to Generate More Leads in Less Time with Yurii Veremchuk
Yurii is Head of Business Growth at Woodpecker. Woodpecker is a sales automation tool which sends cold emails & follow-ups automatically from your own mailbox. Woodpecker allows you to track your email opens, clicks, and detect replies, even those from different email addresses. Using Woodpecker, you can contact an unlimited number of prospects daily and build predictable revenue. In this episode, Yurii discusses how to find prospects who are actively looking for your solution, how to engage those prospects so that they agree to a sales conversation, and some creative ways to generate more leads in less time. Start your 30-day trial of Woodpecker (no credit card required): https://morgandwilliams.com/woodpecker
28:19
December 24, 2019
#042: How to Get Your Prospect's Attention With "Unboring" B2B Marketing with Ravi Jayagopal
Ravi Jayagopal has been selling online since 1997. He has created and sold a wide range of products and services, information products, desktop software, WordPress plugins, membership sites, online courses, eBooks and Kindle books, audiobooks, premium podcast, agency services, webinars, local meetups, consulting and coaching. He has coached, trained, mentored, and consulted with thousands of clients in the last 21 years including, solopreneurs, side hustlers, small businesses, and mid-sized corporations.  He’s helped clients create profitable online businesses using digital products, membership sites, online courses, and building a recurring revenue-based digital products. He’s helped companies get more leads, make more sales, build a bigger audience, establish their brand, get more exposure in the marketplace and ultimately grow their business. Ravi is the creator of cool cast player.com host of the subscribe me.fm podcast and the co-founder and co-developer of digital access pass.com DAP for short, a membership plugin for WordPress. In this episode, he talks about the #1 B2B marketing medium you'll want to focus on in 2020 and beyond, a marketing channel that's seeing a meteoric rise in attention, and how to leverage your existing content so you can get in front of your ideal prospects.
30:02
December 17, 2019
#041: How to Use Intent Data to Find Prospects Who Are Ready to Buy Now with Trent Anderson
Trent Anderson is the Co-Founder of Leadlio. Leadlio provides senior-level sales talent that uses intent-driven data to run laser-focused outbound campaigns. In this episode, Trent talks about how to use content and automation in your sales process, best practices for using personalization in your account-based sales and marketing program, and how B2B intent data can be used to give your sales team insights about when your customers are actively in-market.
27:16
December 10, 2019
#040: Use These Simple Cold Email Tactics to Book More Sales Meetings with Guillaume Moubeche
Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is the first email outreach platform that allows you to generate personalized images and videos automatically. The platform helps to develop client relationships by making your cold emails highly personalized and human from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot, and never miss a thing. In this episode, Guillaume talks about his experience in B2B lead generation, how he launched Lemlist, and the amazing results that he and others are having with cold outreach after using the software. Sign up to Lemlist for free (No Credit Card Required): Start getting more replies to your cold emails
30:21
December 1, 2019
#039: How to Create a Website that Generates Tons of Leads with Araks Nalbandyan
Araks Nalbandyan is the Director of Digital Marketing at 10Web. 10Web is a unique 10-component platform for WordPress websites that offers a variety of tools and services like security, backup, managed hosting, analytics, a website builder, and more. As the director of digital marketing at 10Web, she works with the company’s clients, i.e. freelance developers and web/marketing agencies, on a daily basis. Through frequent and in-depth conversations, she gets first-hand knowledge of their issues and helps them accelerate their business growth. In this episode, she talks about how websites can attract more leads, website mistakes that destroy conversions, and why you should be as clear and concise as possible with your Unique Selling Proposition.
26:12
November 25, 2019
#038: Using Community-Based Selling and Mastermind Groups to Grow Your Business with Scott Cowley
Scott Cowley is a sales expert and founder of The Sales Mastermind, a vetted community for sales leaders. He has worked with small to medium-sized companies that are looking to scale sales and growth. Scott has closed hundreds of deals personally and has been involved in thousands of others. He has worked with industries ranging from healthcare, wellness, publishing, technology, finance, and more across six continents. In this episode, he talks about how businesses can use community-based selling and masterminds to generate leads and sales.
38:08
November 18, 2019
#037: Improving SaaS Free Trial Conversion Rates and Customer Lifetime Value Using Email Marketing with Omolola Akinyele
Omolola Akinyele is an email copywriter that helps SaaS companies 3x their revenue and cut down churn. She has helped over 50 clients get amazing results. In this episode, she talks about how SaaS founders can  use email marketing to convert more free trials into paid subscriptions and increase customer lifetime value without spending more on ads.
35:07
November 13, 2019
#036: How Targeting the Right Audience Can Amplify Your Sales Efforts with Robert Cornell
Robert Cornell is an award-winning sales professional with over ten years of experience. He successfully helped grow display solutions for large online advertisers utilizing display ads as part of their marketing and customer acquisition strategy. Currently, Robert is the Vice President of Sales at Zenreach. Zenreach allows retailers to connect their online marketing with in-store results for digital marketing that performs 4x better. Their WiFi-powered marketing platform helps retailers automatically create connections that build customer loyalty, revenue, and reputation. In this episode, he talks about how businesses can get more out of their digital advertising spend, why targeting the right audience is mandatory, and the best way that businesses can use data more effectively.
27:30
November 5, 2019
#035: How to Use Cold Traffic to Generate 700 Webinar Registrations in 6 Days with GVS Chaitanya
GVS Chaitanya is the AVP of Marketing and Growth at Appknox. He first started in 2012 when he was 19 as an entrepreneur, consultant for startups, marketer, and growth hacker. Currently, At Appknox, GVS helps with launching products using brand building, growth marketing, retention marketing, lead generation, and SEO. In this episode, GVS talks about some strategies he uses for growing an audience and brand, the tactics he used to work for large companies like Uber and GE as a consultant, and how he generates leads using cold traffic and webinars.
37:48
October 29, 2019
#034: The One Thing That All Successful SaaS Companies Do with Mark Woodbury
Mark Woodbury is the co-founder of Upward Exits a brokerage firm for online businesses. Mark started his entrepreneurial path with various e-commerce businesses, some more successful than others. In this episode he talks about the differences between running a business solo and having a partner, what makes a SAAS company successful, and how conferences can be leveraged for sales. Link to the show notes: https://morgandwilliams.com/034-the-one-thing-that-all-successful-saas-companies-share-in-common-with-mark-woodbury/
29:51
October 21, 2019
#033: How to Get 98% Open Rates with Matt Morfopoulos
Matt Morfopoulos is the Chief Growth Officer at Respond Flow. Nowadays most people use text messaging as their primary mode of communication. Respond Flow allows companies to send personalized text messages to drive sales, create stronger relationships, and build customer loyalty. Text messages are the best way to reach your audience and build human-centered relationships. Matt has always had a passion for entrepreneurship and start-ups. In this episode, he talks about why text messaging works, how they have been marketing Respond Flow, and how they use text messaging to prospect clients. Link to the show notes: How to Get 98% Open Rates with Matt Morfopoulos | Show Notes
27:50
October 13, 2019
#032: How to Grow Your Personal Brand as a Salesperson Using LinkedIn Video with Sam Downs
Sam Downs is a Customer Relationship Manager, Blogger, and LinkedIn creator. She creates video content for her LinkedIn profile and has created #SalesTipTuesday - a weekly LinkedIn video series where Sam offers helpful advice for salespeople. In this episode, she talks about dropping out of high school, progressing from retail jobs to sales, and her journey to creating videos on LinkedIn. Link to the show notes: https://morgandwilliams.com/032-how-to-grow-your-personal-brand-as-a-salesperson-using-linkedin-video-with-sam-downs/
30:02
October 8, 2019
#031: How to Scale a Remote Sales Team with Aaron Dorondo
Aaron Dorondo is Head of Sales at Follow Up Boss. A tool for real estate agents, Follow Up Boss allows agents to efficiently manage their leads and ensure no lead gets missed. Follow Up Boss enables agents to deliver an incredible customer experience, at the speed and volume that today’s real estate businesses require. Aaron has an extensive background in sales, including working at Google. In this episode, he talks about building relationships with small businesses, managing a remote team, and the different ways a product can be niche. Link to the show notes: https://morgandwilliams.com/031-how-to-scale-a-remote-sales-team-with-aaron-dorondo/
42:44
October 1, 2019
#030: A Cold Email Strategy That Gets a 30% Response Rate with Jesse Hernandez
Jesse Hernandez is an email marketing expert and Co-Founder of MailGenius. Mail Genius is a testing tool for email and is a way of ensuring your email does not end up triggering spam filters. In this episode he talks about having multiples version of an email, defining objectives, and the art of the call to action. Link to the show notes: https://morgandwilliams.com/030-a-cold-email-strategy-that-gets-a-30-response-rate-with-jesse-hernandez/
28:23
September 25, 2019
#029: A Simple Strategy Your Sales Team Can Use to Book a Record Number of Meetings with Mark Ackers
Mark Ackers is Head of New Business at Refract, a company that uses AI to help sales teams have better conversations and determine what separates top performers from the rest. Refract brings technology to reform the management and training of salespeople. It analyses calls and enables sales managers to save time by revealing key coachable insights and moments. In this episode Mark talks about why communication is so important, tips on cold calling, and the prospecting days he runs at Refract. Link to the show notes: https://morgandwilliams.com/029-a-simple-strategy-your-sales-team-can-use-to-book-a-record-number-of-meetings-with-mark-ackers/
44:28
September 16, 2019
#028: Using Data to Maximize the Productivity of Your Outside Sales Team with Trey Gibson
Trey Gibson is the CEO of SPOTIO, a sales tracking and territory management solution for field sales teams. Even though reps have a CRM, a quota, and a territory - there are no real software tools to understand the actual productivity that outside sales reps have in the field. In this episode, he talks about solving the problem of salespeople not using the CRM, the importance of tone in sales calls and the problems SPOTIO solves for field teams. Link to the show notes: https://morgandwilliams.com/028-using-data-to-maximize-the-productivity-of-your-outside-sales-team-with-trey-gibson/
27:13
September 8, 2019
#027: How Customer Obsession and Automation Can Transform Your Business with Jack Maher
Jack Maher is an expert in digital transformation. He is the author of Standing on Shoulders: A Leader’s Guide to Digital Transformation. The book contains practical, actionable information on building an employee and customer-obsessed culture that drives speed and efficiency while leveraging technology to sell better products and services. In this episode, he talks about why being the best means using technology, the power of automation, and things to consider when integrating new technology into an organization. Link to the show notes: https://morgandwilliams.com/027-how-customer-obsession-and-automation-can-transform-your-business-with-jack-maher/
30:12
September 2, 2019
#026: Using the Power of Focus to Get More Out of Your Business By Doing Less with Alzay Calhoun
Alzay Calhoun is a business coach and the owner of Coveted Consultant. His step by step program focuses on three business systems that allow business owners to get the greatest amount of impact in the shortest amount of time. In this episode, he talks about dealing with overwhelm in his business, the importance of focus, and understanding the invisible decisions that can make or break your business. Link to the show notes: https://morgandwilliams.com/026-using-the-power-of-focus-to-get-more-out-of-your-business-by-doing-less-with-alzay-calhoun/
26:06
August 26, 2019
#025: How to Use Live Events to Generate High Quality Leads with Raluca Apostol
Raluca Apostol is the Audience Acquisition, Lead Generation and Campaign Marketing Director of Event Marketing Stars. Event Marketing Stars is a data driven marketing company for events and conferences. Events can be an important marketing tool, but in order to be effective they need to generate both attendees and revenue.  In this episode, Raluca talks about technology in events, how to run a great event and how to turn an attendee into a lead. Link to the show notes: https://morgandwilliams.com/025-how-to-use-live-events-to-generate-high-quality-leads-with-raluca-apostol/
34:21
August 19, 2019
#024: How to Turn Your LinkedIn Profile Into a B2B Lead Generation Machine with Brian Downard
Brian Downard is the Founder of BD Ventures and a partner at Prospecting on Demand. Prospecting On Demand helps consultants and agencies create a steady source of high-quality leads without paying for ads. Brian is an expert in helping people start and grow profitable B2B service companies. In this episode, he talks about using LinkedIn for lead generation, how he built his Facebook group, and the importance of knowing who your customer is. Link to the show notes: https://morgandwilliams.com/024-how-to-turn-your-linkedin-profile-into-a-b2b-lead-generation-machine-with-brian-downard/
33:39
August 12, 2019
#023: How to Map Customer Journeys Into Your Sales Funnels with Neil Napier
Neil Napier is the CEO and Co-Founder of Kyvio. Kyvio helps info product creators sell more products by helping them easily create profitable membership websites, sales funnels, lead generation funnels, and more. In this episode, Neil talks about the end of all-in-one products, why creating community increases sales, and the importance of a focused mission.  Link to the show notes: https://morgandwilliams.com/023-how-to-map-customer-journeys-into-your-sales-funnels-with-neil-napier/
30:16
August 5, 2019
#022: How Your Company's Mission, Vision, and Core Values Can Make or Break Your Business with David Henzel
David Henzel is the CEO of TaskDrive. TaskDrive takes over labour intensive sales development tasks, so your team can focus on closing more deals.  David previously created MaxCDN, a Los Angeles Content Delivery Network that he went on to sell. David has been an entrepreneur in Germany, USA and now Turkey. In this episode he talks about having a clear mission, developing a niche, and selling in international and untapped markets. Link to the show notes: https://morgandwilliams.com/022-how-your-companys-mission-vision-and-core-values-can-make-or-break-your-business-with-david-henzel/
27:12
July 29, 2019
#021: How Storytelling Can Help You Make More Sales with Kirk Deis
Kirk Deis is the CEO of Treehouse51 and The Bug Squasher. Treehouse51 is a digital marketing agency and The Bug Squasher is a comprehensive system for diagnosing and tracking bugs in your code. Kirk has a varied background in marketing and web design. He believes in the power of telling stories and in a world where anyone can make a website, that good web design is still important. In this episode, he discusses finding his first clients, why there is still value in the old methods of selling, and the future of video in sales and marketing. Link to the show notes: https://morgandwilliams.com/021-how-storytelling-can-help-you-make-more-sales-with-kirk-deis/
27:41
July 23, 2019
#020: How to Make More Sales Using Free Traffic with Stefan Ciancio
Stefan Ciancio is the co-founder of Growth Commander, software that helps you create the most viral content online. Stefan is an internet entrepreneur with vast experience in content creation, promotion, and distribution. In this episode, he talks about how he approaches blogging, tips on growing traffic through content, and why affiliates can be incredibly important in the beginning of any new online business venture. Link to the show notes: https://morgandwilliams.com/020-how-to-make-more-sales-using-free-traffic-with-stefan-ciancio/
30:35
July 16, 2019
#019: How to Outsource Sales, Support, and Customer Success to Grow Your Business with Amir Reiter
Amir Reiter is the CEO of CloudTask, a managed workforce provider for growing companies looking for B2B Sales, Customer Success, and Customer Support solutions. CloudTask wants to solve the problem of scaling and growth that many companies face. Amir faced these problems in previous entrepreneurial pursuits and this was his inspiration for creating CloudTask. In this episode, Amir talks about how CloudTask helps with growth, the rise of social selling, and how sales is changing.  Link to the show notes: https://morgandwilliams.com/019-how-to-outsource-sales-support-and-customer-success-to-grow-your-business-with-amir-reiter/
27:45
July 8, 2019
#018: Using AI-Powered Data Analytics to Optimize Your Sales Calls with Shruti Kapoor
Shruti Kapoor is the Co-Founder and CEO of the sales enablement startup, Strings.ai. Strings.ai assists, audits and analyzes every sales call through their AI engine and gets real time insights on how your sales reps can improve their performance. Shruti  believes in the power of data to tell stories and wants to help salespeople get better at telling them. In this episode, she talks about why reviewing sales calls is important, how sales has changed over the past decade and how Strings.ai supports salespeople during sales calls. Link to the show notes: https://morgandwilliams.com/018-using-ai-powered-data-analtytics-to-optimize-your-sales-calls-with-shruti-kapoor/
27:15
July 1, 2019
#017: How to Hire Top Sales Talent for Your Tech Company with Michael Fossi
Michael Fossi is the Head of Sales at Rainmakers. Rainmakers is a hiring platform that connects high-performing salespeople with awesome companies. They want to improve the hiring experience for both the candidate and the employer. Michael has a passion for improving the hiring process and recognizes how important finding the right talent is for every business.  In this episode, Michael talks about the challenge of hiring the right salespeople, using AI tools for recruitment, and how Rainmakers improves the sales hiring process. Link to the show notes: https://morgandwilliams.com/017-how-to-hire-top-sales-talent-for-your-tech-company-with-michael-fossi/
28:17
June 24, 2019
#016: How to Book More Demos and Discovery Calls Today with Shawn Finder
Shawn Finder is the CEO & Co-Founder of Autoklose, a revolutionary sales automation platform that is used by 3000+ sales professionals around the world to help them automate tedious tasks so they can focus on selling. Autoklose features automated lead generation software, an email drip campaign management tool, and various different CRM integrations. Shawn has a background in sales and entrepreneurship. He successfully founded ExchangeLeads, a B2B data company, and parlayed it into Autoklose. In this episode, he talks about making videos, the importance of self branding, and why the Autoklose team built a community through social media before they had a product. Link to the show notes: https://morgandwilliams.com/016-how-to-book-more-demos-and-discovery-calls-today-with-shawn-finder/
26:34
June 16, 2019
#015: A Simple Way to Turn More Website Visitors into Sales Calls with Derek Homann
Derek Homann is the co-founder of Median. Median allows your website visitors to connect directly to a salesperson when they have the highest interest in your product or service. Median wants to change how salespeople interact with potential leads, making the process faster, more meaningful and more successful. Derek previously led teams at Flywheel and LinkedIn and has a background in customer service.  In this episode, Derek talks about branding, why you need to connect with potential leads immediately, and why chatbots aren’t the answer. Link to show notes: https://morgandwilliams.com/015-a-simple-way-to-turn-more-website-visitors-into-sales-calls-with-derek-homann/
33:03
June 10, 2019
#014: How to 3x Your Retargeting Campaigns Using AI-Segmentation with Elad Levy
Elad Levy is the Head of Growth at Fixel. Fixel is a fully automated segmentation tool that ranks your website audience according to their level of engagement. Elad has a background in web analytics, marketing automation, and SEO. In this episode, he talks about the rise in using data, how Fixel helps marketers make decisions based on data, and what the two most popular pages on a website are. Link to the show notes: https://morgandwilliams.com/014-how-to-3x-your-retargeting-campaigns-using-ai-segmentation-with-elad-levy/
31:06
June 3, 2019
#013: How B2B Startups Can Leverage Content and SEO to Attract Customers with Georgios Chasiotis
Georgios Chasiotis is the Co-Founder of georgioschasiotis.com, a client-centric digital agency that specializes in online communication and advertising. By implementing advanced online strategies, they communicate your company's message directly to your target audience.  In this episode, Georgios talks about how voice is changing things, that brands need a personal side, and his process of working out what a company needs help with. Link to the show notes: https://morgandwilliams.com/013-how-b2b-startups-can-leverage-content-and-seo-to-attract-customers-with-georgios-chasiotis/
25:04
May 27, 2019
#012: An Inspirational Story That Every Cold Caller Should Hear with Charles Stead
Charles Stead sells ink cartridges from his bedroom office in Wales, UK. He doesn’t advertise and his company doesn’t have a website. What he does have is over 450 customers including McDonald's and Specsavers (a large UK company). He has achieved this purely through cold calling. Why does Charles think cold calling is still important in the day of email and automation?  In this inspiring and motivational episode, Charles talks about the 3 keys to success in cold calling, why connection is a dying art, and the community he has built to help people find success in cold calling. If you want this episode's show notes, head over to:  https://morgandwilliams.com/012-an-inspirational-story-that-every-cold-caller-should-hear-with-charles-stead/
1:06:10
May 20, 2019
#011: How Startups Can Use Customer Support to Drive Revenue Growth with Rushi Adhia
Rushi Adhia is a customer support and sales consultant for SaaS companies. With a background as a developer, email marketer, customer support executive, and much more. He now uses his skills and experience to help organizations develop strong customer service departments. In this episode he talks about why good customer service helps with retention, the use of technology, and how he works with companies to improve their customer service. Link to the show notes: https://morgandwilliams.com/011-how-startups-can-use-customer-support-to-drive-revenue-growth-with-rushi-adhia/
32:14
May 13, 2019
#010: Using Webinars and Content Marketing to Sell B2B SaaS Products with Kris Sharma
Kris Sharma is the founder of Freestyle Growth, a growth marketing agency for B2B tech companies. Kris started as a comedy writer, became a salesperson and moved into consulting and growth marketing. Kris is a strong believer in content marketing and a big fan of webinars. In this episode he talks about the importance of human connection in sales, providing value to leads and why he’s so passionate about webinars.  If you want this episode's show notes, head over to: https://morgandwilliams.com/010-using-webinars-and-content-marketing-to-sell-b2b-saas-products-with-kris-sharma/
30:41
May 6, 2019
#009: How to Leverage Partnerships and Automation to Grow Your Startup with Alex Glenn
Alex Glenn is a growth marketer who started as a salesperson for a variety of companies and had a habit of finding the white space in his different accounts and markets. His current venture is Automated.af to help people find the right tech stack for a better customer experience. In this episode, he talks about the democratization of MarTech, the changing state of partnerships in B2B, and how startups can use automation to grow their businesses. If you want this episode's show notes, head over to: https://morgandwilliams.com/009-how-to-leverage-partnerships-and-automation-to-grow-your-startup-with-alex-glenn/
34:37
April 29, 2019
#008: A Simple and Powerful Follow Up Process That Will Help You Close More Deals with Alex Grieco
Alex Grieco is an expert in creating digital marketing agencies and has developed a system that other people can use to create a successful business. Alex is the Founder of Blue Fox Media, a Social Media Marketing agency, and Agency Mentorship Elite, an action packed 8 weeks training that helps everyday people start and grow very profitable advertising agencies. Alex truly believes that anybody can start their own online agency and live a life much more meaningful life with significantly improved income and freedom. In this episode, Alex talks about his journey in entrepreneurship, the lessons he has learned, and how to follow up with a lead. Link to the show notes: https://morgandwilliams.com/008-a-simple-and-powerful-follow-up-process-that-will-help-you-close-more-deals-with-alex-grieco/
28:07
April 23, 2019
#007: How to Build a Personal Brand for Networking and Social Selling with David J.P. Fisher
David J.P. Fisher shows professionals how to harness the power of relationships to uncover new opportunities and make existing business easier. He helps individuals and organizations win more business by building their digital influence and creating human connections. He has written 7 books, including the best-seller “Hyper-Connected Selling” and is the host of "Beer, Beats, and Business", a podcast which provides listeners access to conversations with entrepreneurs, salespeople, business owners, writers, and others who are leading their industries. In this episode he talks about how to take old school selling skills and combine them with technology and how to get started with using digital platforms to engage with potential clients. Link to the show notes: https://morgandwilliams.com/007-how-to-build-a-personal-brand-for-networking-and-social-selling-with-david-j-p-fisher/
30:47
April 15, 2019
#006: Combining Facebook Messenger and Funnels to Generate More Sales Opportunities with Arvell Craig
As an early adopter of chatbots technology, Arvell Craig helps companies create chatbot funnels that take leads on interactive journeys to become qualified opportunities. He recently launched the "COFOCUS Accountability Chatbot" inside Facebook Messenger which automates accountability conversations for professional coaches. With ChatbotFunnels.me - we are helping marketing agencies standout with their clients by providing innovation, uncommon creativity and positive ROI on ad spend. In this episode, he talks about how conversational marketing and a solid conversion process can produce an outstanding ROI for your marketing campaigns. Link to the show notes: https://morgandwilliams.com/006-combining-facebook-messenger-and-funnels-to-generate-more-sales-opportunities-with-arvell-craig/
32:31
April 8, 2019
#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Brian Basilico helps small and medium-sized businesses connect with their perfect customers to generate more sales. He is an internationally recognized best-selling author, online marketing strategist, and sought out speaker on the topic of social networking, relationship marketing, and internet marketing for business. He has over 30 years experience of running businesses traditional and new marketing tools Brian started his first business at 16 and was doing content marketing before the internet and email existed. In this episode, he talks about building relationships, thinking about the tools you use, and why he’s known as the B.A.C.O.N guy. Link to the show notes: https://morgandwilliams.com/005-using-tools-and-content-to-build-relationships-and-follow-up-effectively-with-brian-basilico/
28:09
March 31, 2019
#004: Using Artificial Intelligence for Personalized Cold Email Outreach and Automated Follow Ups
Yan Moukoury is an entrepreneur and the founder of Voltaire, an AI personal assistant which uses data and machine learning to automate your research from thousands of sources including LinkedIn, Facebook, and Google. The system will automatically generate personalized follow ups and re-open a previous stalled conversation in a charming way. Yan was born in Africa and moved to the US by himself when he was 15 to play basketball. After playing professionally he moved into sales. In this episode, he talks about account based selling, how AI can assist salespeople with their daily tasks, and why AI won’t replace the need for a salesperson anytime soon. Link to the show notes: https://morgandwilliams.com/using-artificial-intelligence-for-personalized-cold-email-outreach-and-automated-follow-ups/
23:58
March 24, 2019
#003: Generating Better (and More) Leads From Events with Geofence Advertising From a Veteran of AOL, Monster.com, and Ad.com w/ Rob Andreski
Rob Andreski is the VP of Sales, Midwest for Enradius. Enradius is a local programmatic digital advertising platform that is bringing the value of programmatic display, mobile, video, and social to small and mid-sized businesses, non-profits, agencies and publishers. Rob is a digital media and technology sales veteran with over 18 years experience working with advertisers, agencies, and publishers. His key areas of expertise are digital advertising including display, programmatic, mobile, and video.  He started his career in digital media with the company that later became Monster.com. Rob talks about the rise of programmatic advertising, other trends in digital marketing and the power of geofence advertising. Link to the show notes: https://morgandwilliams.com/generating-better-and-more-leads-from-events-with-geofence-advertising-from-a-veteran-of-aol-monster-com-and-ad-com-w-rob-andreski/
20:03
March 18, 2019
#002: A Basic Framework for Using Cold Email/Calling to Generate Sales Meetings at Scale with Curtis Bendt
Curtis Bendt is the VP of Customer Success at Market Joy which is one of the leading B2B lead generation and sales development companies in the US. He has over 28 years experience in sales and is an expert in lead generation, campaign design, and lead management. He specializes in scalable, viable, quality driven lead generation and telesales. In this episode he talks about cold calling campaigns, the keys to successful email campaigns, and how they work with startups. Link to the show notes: https://morgandwilliams.com/a-basic-framework-for-using-cold-email-calling-to-generate-sales-meetings-at-scale-with-curtis-bendt/
27:43
March 9, 2019
#001: How to Use Automation and Chatbots to Generate Leads with Nolan Clemmons
Nolan Clemmons is a growth marketer, games entrepreneur and blogger. He assists gaming and other companies in digital marketing and is an expert in creating outbound sales campaigns from scratch. He also trains inside sales teams on how to drive organic growth. Nolan started his career at a gaming startup before getting involved in marketing. He has become the go-to guy for finding out what software and apps to use for outbound sales and marketing. In this episode he talks about his Sales Stack framework, the power of chatbots, and how to work with automation. Link to the show notes: https://morgandwilliams.com/how-to-use-automation-and-chatbots-to-generate-leads-with-nolan-clemmons/
30:05
March 2, 2019