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Outbound Metrics | B2B Outbound Sales

Outbound Metrics | B2B Outbound Sales

By Morgan Williams
TL;DR - Audio case studies of outbound sales campaigns

What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s metrics as well as the strategy behind it. Peek behind the curtain and see what’s actually working now in cold outreach (Formerly the B2B Sales Tech Podcast).
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#001: How to Use Automation and Chatbots to Generate Leads with Nolan Clemmons

Outbound Metrics | B2B Outbound Sales

#001: How to Use Automation and Chatbots to Generate Leads with Nolan Clemmons

Outbound Metrics | B2B Outbound Sales

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#128: (Re-Air) 5 meetings/wk, 60% open rate, 20% CTR, 12% reply rate, $70k - $500k deal size (Justin Stephens)
Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving a problem, they bring in the highly skilled salespeople who need to do the complex design and building process of the scope. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
46:46
August 19, 2021
#127: Social Media Cold Outreach That Works (Mohit Asthana)
Mohit Asthana is the Co-Founder of SocialCycle.io, social sales enablement tool that helps coaches find new business on social media. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
24:31
August 6, 2021
#126: A.I. Cold Email Copywriting (Leon Coe)
Leon Coe is the co-founder of Bound, a prospect intelligence platform that uses AI to bring context to your sales conversations and create engaging and effective outreach in just seconds. Bound instantly finds topics for you to personalize on so you don't have to spend hours doing prospect research. Simply select a topic, and Bound creates an engaging, personal and unique message that's ready to send at any stage of your outbound sequence. They help hundreds of sales reps and teams book more meetings, in less time.
23:42
July 30, 2021
#125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Rate, and 5% Meeting Book Rate (Brie Moreau)
Brie Moreau is the Founder and CEO of White Light Digital Marketing. White Light Digital Marketing is the anti-agency: a smart, lean, remote league of e-commerce entrepreneurs who partner with the best in the industry. They believe that numbers speak louder than words, and use their streetwise style of business intelligence to cut through the bullshit, growing your ROI while you sleep at night. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
27:56
July 22, 2021
#124: (Re-Air) SaaS Podcast Guesting: Cold email automation + 4 step sequence = 130+ podcast guest appearances in 5 mos. (Jeroen Corthout)
Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. If you’ve been paying attention to what’s happening in online media, you know that podcasts are exploding right now. But, if you’ve only been listening to podcasts and not using them as a marketing tool. You’re missing out. I’m not talking about starting your own podcast. I’m talking about a faster way of taking advantage of this rapidly growing medium. I’m talking about getting featured on popular podcasts in your market. Doing this will allow you to leverage the audience’s of respected players in your market and get in front of thousands of your ideal customers - for free. Today I’m going to talk to the CEO of a successful SaaS company who’s used cold email automation to get himself booked on 130 podcasts in the span of 5 months. He’s used this process to gain awareness for his software, grow his influence, and gain new customers. After implementing this strategy, you’ll have a framework for getting yourself on podcasts too.
20:59
July 15, 2021
#123: Real Estate Broker Cold Outreach: 3 Emails + Webinar = 60% Open Rate, 20% Reply Rate, and $100,000+ Revenue (Alex Ivanov)
In this episode we’ll take a look at how the Co-Founders of a lead generation agency developed a method for helping their client book meetings and start relationships with some of the biggest names in U.S. real estate. This clever approach turned into a method that their client continues to use to open doors to some of the largest brokerages in North America After reaching out to 500 people using a simple, 3 step automated process they landed 20 - 30 meetings, 5 demos, and closed 2 enterprise deals worth over six figures. This is a very in-depth episode and I know you’ll get a ton of value out of it. I’ll see you on the other side. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
27:26
July 7, 2021
#122: (Re-Air) SaaS Sales Process: 4 Step Approach (D.E.A.L. Method) = INC 500 List and a 9 Figure Acquisition (Matt Wolach)
On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results. But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are the boxes you need to check before someone becomes a customer? My guest in today’s episode created and executed a sales process within his software company that grew the company to #1 in the industry within 3 years - making the Inc 500 two years in a row and the INC 5000 five years in a row. His sales process was so successful that it led to the company being acquired for 9 figures. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
34:42
July 1, 2021
#121: (Re-Air) Job Hunting: Email Personalization + 4 follow ups = 70% reply rate and 13 job offers in 4 weeks (Abdul Mukati)
In this episode I speak to a serial entrepreneur who’s built a cold outreach SaaS that’s growing rapidly. During our conversation we’ll go into multiple, unique ways to use cold outreach that I’m sure you haven’t thought of before. This conversation will change the way you think about cold outreach and get you excited about the possibilities that come from scaling it. Abdul Mukati is the founder of Outreach Bin. Outreach bin is the go-to Email Warm-up & Outreach platform for your business. Use code morgan10 to get 75% Outreach Bin FOREVER!: https://outreachbin.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
28:00
June 22, 2021
#120: (Re-Air) A.I. Sales SaaS: Accurate Data + Hyper-targeted messaging + Omnichannel Outreach = Closing in on $100M+ ARR
In this episode I speak with the founder of a fast-growing, business intelligence SaaS that’s revolutionizing the B2B data industry. My guest’s company has over 10,000 success stories of customers who’ve been able to explode their sales pipelines using his proprietary technology. During our conversation we’ll take a deep dive into his formula for generating scalable, repeatable, and predictable revenue for his company. This includes what channels to use, how to write cold emails, how to deliver an effective pitch over the phone, and how to scale your messaging to thousands of prospects. There’s a ton of energy and insights in this one. I know you’ll enjoy it. Brandon Bornancin is the CEO and Founder of Seamless.ai. Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
33:15
June 16, 2021
#119: (Re-Air) Commercial Cleaning Lead Generation: 6 Step Sequence = 30% open rate, 2% reply rate, and 17% call pickup rate = 3 - 4 Meetings/wk (James Harper)
In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side. James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B sales, cold prospecting and setting qualified appointments for their clients. Their goal is to allow you to have more meaningful conversations with your most ideal prospects. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
41:07
June 7, 2021
#118: Manufacturing Cold Outreach: 6 Emails + Landing Page w/ Video + Retargeting Ads = 90% open rate, 25% reply rate, and 20% meeting book rate (Rashpal Singh)
Imagine that you’re in the bread aisle at the grocery store. You pick up the brand you want and put it into your cart or bag. Did you notice that little metal twist tie or clip at the top? Probably not. It’s something we all come in contact with every day but typically don’t think twice about. My guest in this episode, Rashpal Singh, was tasked with generating sales meetings for a manufacturer of bread bag twists. That’s right. The entire company is dedicated to creating these tiny metal twists for bread bags. What’s unique about the challenge Rashpal was faced with is that his company was tasked with generating exposure and sales conversations with prospects on a different continent, during COVID lockdown, and in an old-school industry that historically relies on relationships and face to face meetings. With all the odds stacked against him my guest executed an incredible multi-channel outreach campaign to drive incredible results for his client. He did this leveraging email, video, storytelling, landing pages, and retargeting ads to drive massive ROI for his client. During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side. Rashpal's agency: boxmedia.tv/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
40:39
June 2, 2021
#117: CMO and CEO Outreach: Email + Direct Mail + Phone + LinkedIn = 85% Open Rate, 40% Reply Rate, and $1.8M+ Opportunity Value (Will Wang)
If you’re in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people. Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through? My guest in this episode has found a way. Using a multichannel approach he’s achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value. In this episode we’ll step into his shoes and discuss exactly what was going through his head when he created the campaign. We’ll do a deep dive and step-by-step we’ll look at how he achieved success. Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective. They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
29:23
May 25, 2021
#116: (Re-Air) LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)
Adam Springer, founder of StartupSales.io, helps B2B startups engage and convert more prospects into paying clients by creating simple sales processes so they can grow and scale their companies. Adam is here to talk about specific results he and his clients have gotten using LinkedIn as an outbound sales channel. In this episode, we discuss how craft a LinkedIn message that gets responses, how to connect with prospects without coming off like a spammer, and a follow up cadence generates a predictable flow of leads. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
38:38
May 17, 2021
#115: Building an Inbound Engine Using Outbound: 25% cold email reply rate + Webinars + LinkedIn + YouTube + Podcasts = $2M opportunity value (Ayhan Isaacs)
Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come. That’s exactly what happened to my guest. Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines. He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns weren’t working. He even tried Google Ads, Facebook Ads, and pretty much every other marketing channel to drive revenue but alas - nothing materialized form his efforts for six months. At this point - most people would give up and chalk it up to a loss. But, Ayhan didn’t let this stop him. As a naturally curious and talented growth hacker Ayhan took a new approach to cold outreach that opened up a flood of new business for his client. But, the results didn’t come like he expected. This new angle unlocked a revenue engine for his client’s business and the results have continued to compound. Over the past 12 months he has taken the agency from 0 to 25K in MRR completely bootstrapped. Previous to running the agency Ayhan worked as a BDR at a number of couple different early stage startups followed by doing a number of consulting jobs. He is certified in Conversion Optimization from CXL institute and holds a Masters in Innovation & Entrepreneurship from Ryerson University. In this episode we’ll take a look at the exact steps Ayhan took to connect with executives at Deutsche Bank, HSBC, KPMG, Orange Theory Fitness and other billion dollar companies. We’ll discuss his outreach copy, how he leveraged Webinars, LinkedIn, and YouTube to build a content machine to drive new business 24/7, and how he iterated on his process to drive even faster results using fewer resources. Are you looking to build a multi-channel campaign that drives exponential growth?  If so, make sure you listen to the very end of this episode. I’ll see you on the other side. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
46:46
May 10, 2021
#114: Ecommerce Software Sales: M.E.D.D.I.C. + Tech = 95% Forecast Accuracy and +36% (68% TTL) increase in win rates (Meghann Misiak)
Meghann Misiak is the Founder of Path to Presidents Club. Path to President’s club is a consultancy that helps salespeople & sales leaders achieve their wildest dreams. Whether you're a salesperson looking to get to President's Club in your first year or a sales leader looking to get to $100M in revenue, she can help. In this episode We’ll take a look at a specific example of how Meghann entered an international sales org that was pulling itself in multiple directions, how she implemented a sales framework that was proven to work looking at the company’s own data, and a way that she reverse engineered natural human instincts to get sales reps to want to use her new system which led to faster user adoption and immediate results inside of one quarter. We’ll discuss the three top reasons that most sales teams underperform, a data-driven way to determine the areas where you can see an immediate positive impact in your sales numbers, and how putting a twist on an existing sales methodology can be the difference between “that didn’t work for us” and a pretty revenue graph that goes up and to the right. Are you looking to generate more sales and revenue? If so, make sure you listen to the very end of this episode. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
59:37
May 3, 2021
#113: Facebook Ads Agency Outreach: 95% Open Rate, 35% Response Rate, 10% Meeting Book Rate, and 3 Clients (Michael Gardiner)
Tell me if you can relate to this: What worked several years ago in the cold outreach space simply doesn’t work as well because there are so many more people fighting over prospect attention spans. This becomes a vicious cycle of declining open rates, lower reply rates, fewer conversions, and diminishing ROI. Today you’re going to learn exactly what it takes to succeed in this new era of cold outreach. We’ll look at exactly how to systematize and streamline a simple yet incredibly powerful and effective cold outreach process from the ground up. Michael Gardiner is a 20 year old digital nomad and serial entrepreneur who is the Founder of Done-For-You Meetings, a prospecting agency that specializes in generating sales meetings for Marketing agencies, SaaS companies, and other B2B businesses. Michael's Agency: www.dfymeetings.com Michael's Website: www.michaelrgardiner.com Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
48:39
April 26, 2021
#112: SaaS LinkedIn Outreach: Content + 4x8 sequence = 25% accept rate, 10% reply rate, 2% meeting book rate = $3.9M ARR (Will Richman)
In this episode I talk with a SaaS founder in the outbound sales space that’s created an all-in-one solution for generating sales meetings using email and LinkedIn. During our conversation we talk about the exact process he’s used to generate leads, drive sales for his SaaS, and ultimately build a $3.9M software company. We’ll look at everything from targeting, to the sequence he uses, and email copywriting. This is an opportunity to look under the hood of an outbound sales process that’s built a seven figure SaaS business. Will Richman is the Co-Founder and COO of GrowthGenius. Growth Genius believes that great founders and salespeople shouldn't have to worry about prospecting. That’s why they help B2B companies book more sales meetings with their ideal customers. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
40:05
April 19, 2021
#111: (Re-Air) B2B SaaS (CX): LinkedIn + VSL + Email = 81% open rate, 6% meeting book rate, and 60 opportunities (Joe Petruzzi)
My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode. Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period. A weekly report of new, Fortune 500 marketing decision makers who have high buyer intent (includes contact info): http://hiredlist.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
32:02
April 13, 2021
#110: [Soft Skills Series] Removing Limiting Beliefs and Mental Blocks to Improve Sales Performance Using NLP (Umar Hameed)
Today we have another edition of the soft skills series - we’ll talk to a professional about how to remove the mental and psychological blocks that are harming your sales performance. In this episode we go deep into the human psyche and discuss how to rewire limiting beliefs that are holding you back from reaching your full potential. If you’ve ever felt like you know what to do but don’t understand why you won’t do it OR if you’ve felt like you’ve hit a plateau and can’t get past a certain level - This episode is for you. Umar Hameed is the CEO of No Limits Selling. No Limits Selling is a professional training and coaching company that specializes in improving sales performance. They guarantee their work by offering an increase of 30% - 50% in sales performance or your money back. No Limits Selling uses the latest insights from neuroscience and NLP to help salespeople and sales teams break through their limitations and perform at a higher level. A weekly report of new, Fortune 500 marketing decision makers who have high buyer intent (includes contact info): http://hiredlist.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
48:35
April 5, 2021
#109: A.I. and B2B Intent Data SaaS: Hyper-Targeted 4 Step Sequence = 70% Open Rate and 35% reply rate (Eugenia & Artem)
One of the most time-consuming tasks in B2B outbound sales is building prospect lists. If you’re going through the trouble to build lists with accurate data, you want to make sure that your lists contain your best fit prospects. There’s nothing worse than running an outbound sales campaign and hearing nothing but crickets. Building lists of prospects who are ready to buy now solves that problem. On this episode I speak with two co-founders who are leveraging A.I. and intent data to build hyper-targeted lead lists for sales prospecting. They’ve found a way to surface high-potential leads - ones that are exhibiting sales ready buying signals. We’ll also talk about how they approach outreach once they’ve built a high intent prospect list. I’m confident that intent data will be a big theme of this decade. A weekly report of new, Fortune 500 marketing decision makers who have high buyer intent (includes contact info): http://hiredlist.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
35:23
March 29, 2021
#108: SaaS Sales Process: 4 Step Approach (D.E.A.L. Method) = INC 500 List and a 9 Figure Acquisition (Matt Wolach)
On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results. But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are the boxes you need to check before someone becomes a customer? My guest in today’s episode created and executed a sales process within his software company that grew the company to #1 in the industry within 3 years - making the Inc 500 two years in a row and the INC 5000 five years in a row. His sales process was so successful that it led to the company being acquired for 9 figures. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
34:42
March 22, 2021
#107: A.I. Sales SaaS: Accurate Data + Hyper-targeted messaging + Omnichannel Outreach = Closing in on $100M+ ARR
In this episode I speak with the founder of a fast-growing, business intelligence SaaS that’s revolutionizing the B2B data industry. My guest’s company has over 10,000 success stories of customers who’ve been able to explode their sales pipelines using his proprietary technology. During our conversation we’ll take a deep dive into his formula for generating scalable, repeatable, and predictable revenue for his company. This includes what channels to use, how to write cold emails, how to deliver an effective pitch over the phone, and how to scale your messaging to thousands of prospects. There’s a ton of energy and insights in this one. I know you’ll enjoy it. Brandon Bornancin is the CEO and Founder of Seamless.ai. Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
33:15
March 15, 2021
#106: Job Hunting: Email Personalization + 4 follow ups = 70% reply rate and 13 job offers in 4 weeks (Abdul Mukati)
In this episode I speak to a serial entrepreneur who’s built a cold outreach SaaS that’s growing rapidly. During our conversation we’ll go into multiple, unique ways to use cold outreach that I’m sure you haven’t thought of before. This conversation will change the way you think about cold outreach and get you excited about the possibilities that come from scaling it. Abdul Mukati is the founder of Outreach Bin. Outreach bin is the go-to Email Warm-up & Outreach platform for your business. Use code morgan10 to get 75% Outreach Bin FOREVER!: https://outreachbin.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
28:00
March 8, 2021
#105: Hyper-personalization: Increase cold email reply rates by 300% - 900% (Inder Raj Singh Virdi)
In this episode I speak with a SaaS founder who’s created a scalable technology and method for increasing reply and meeting book rates from cold email campaigns. What’s interesting about this approach is that it’s simple yet extremely effective and helps you stand out from the masses of others sending cold email. I’m sure you’ll get some new insights from this episode. I’ll see you on the other side. Inder Raj Singh is the Founder of Nexweave, Nexweave helps Sales & Marketing teams create hyper-personalized & interactive customer journeys that deliver a minimum of 3X better results. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
20:10
February 28, 2021
#104: Commercial Cleaning Lead Generation: 6 Step Sequence = 30% open rate, 2% reply rate, and 17% call pickup rate = 3 - 4 Meetings/wk (James Harper)
In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side. James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B sales, cold prospecting and setting qualified appointments for their clients. Their goal is to allow you to have more meaningful conversations with your most ideal prospects. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
41:07
February 21, 2021
#103: Real Estate Lead Gen: 2 Step Cold Email Sequence = 30% Open Rate, 3% Reply Rate, and 1,546% ROI (Andrew Hodukavich)
My guest in this episode is getting a high ROI from his outbound sales campaigns with only a two-step email sequence and in spite of low open and response rates. We’ll even take a look under the hood at my guest’s Lemlist account and discover the exact email copy he’s using and his stats across the 11 cold email accounts he’s running. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
48:07
February 15, 2021
#102: (Re-Air) Cold Calling + LinkedIn + Email: 1,000 touches/yr. > 300 discovery calls > 150 demos > 20 closed deals (Alexine Mudawar)
Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start? My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and reach out to prospects day after day to set new meetings and drive in new business. If you’re looking to drive in new business from scratch using the phone. Pay attention to this entire episode until the very end as my guest brings tons of value all throughout our conversation. Stay tuned. Alexine Mudawar is a Major Account Executive at Displayr. Displayr is an all-in-one statistical analysis and reporting tool designed for survey data. Analyze, visualize and share beautiful dashboards & interactive reports. Carrying 7+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales role, she's an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Alexine is also a champion for diversity and inclusion in the workplace and has founded two women-focused Employee Resource Groups. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
52:18
February 8, 2021
#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)
My guest in today’s episode has built two companies - a software and a service - on the back of cold email. This interview takes an interesting turn away from the outstanding results Ron’s gotten with cold email. But, I guarantee that there is a ton of value in this extended episode. Ron has a powerful approach to cold email and in this conversation we go deep into not only what works but also the psychology behind why it works. Stay tuned to the very end of this one. I’ll see you on the other side. Ron Story Jr. is the owner of Five Contacts and PitchDB. Five Contacts is a service that helps you find the right person at the right time and reach them with the right message. Five Contacts is a cold outreach service that helps traditional businesses apply the growth hacking techniques of today’s most advanced high growth startup software companies. PitchDB is the world’s largest search engine for public speakers. Search over 2 million podcasts, associations, businesses, and conferences worldwide.
58:49
February 3, 2021
#100: BPO Agency Lead Generation: 300 cold calls and follow up emails/day = 35 conversations = 1 appointment (Chris Martinez)
In this episode we’ll hear from an agency owner who has built his business using a variety of channels including cold calling and cold email. You’ll hear about what it takes to outsource cold outreach using a call center as well as some nuances of cold calling that can make or break your success on the phone.  Chris Martinez is the CEO and Founder of Dudeagency.io. Dude provides unlimited web design and development for digital marketers, funnel consultants, and digital agencies. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
28:25
January 27, 2021
#099: Telecom SaaS Lead Generation: Dream 100 Strategy = 25% reply rate, 33% meeting book rate, and a 50% close rate = 21 new clients and $4M in revenue (Doug C. Brown)
In this episode, I have the pleasure of chatting with a B2B sales veteran. He’s had the opportunity to work for both Tony Robbins and Chet Holmes selling their training programs. He has a wealth of wisdom and knowledge on selling and optimizing sales processes. If you’re looking for insight into how to grow revenue throughout your sales process, and not just the beginning, you’ll get a lot out of this episode. I’ll see you on the other side. Doug Brown is the CEO of Business Success Factors. Business Success Factors specializes in helping CEOs, business owners and companies to optimize sales processes while dramatically increasing revenues. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
26:53
January 18, 2021
#098: SaaS Cold Outreach for SEO: 1,000 emails/day = 20 backlinks/day for a SaaS company using only one outreach email (Gerard Compte)
In this episode, my guest is the CEO and Co-Founder of two SaaS outbound automation tools and is scaling cold outreach campaigns to generate backlinks for SEO to drive tons of traffic to his websites. The best thing about his process is that it’s very simple but highly effective. This is definitely something that you could replicate and use to drive tons of traffic to whatever you’re working on. I guarantee you’ll really enjoy this one. Gerard Compte is the CEO of FindThatLead and Scrab.in. FindThatLead is a SaaS tool that finds authentic business emails of new leads at any given company using just their first names, last names and website names. Scrab.in is a LinkedIn sales automation tool. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
42:17
January 11, 2021
#097: High-Touch Consulting (Digital Transformation) 4 Step Email Sequence = 10 leads per rep; 25% become opportunities (Ahmed Ammar)
In this episode my guest will show us how his company solves a very large, complex problem for its customers and his strategy for executing outbound sales campaigns against his target market If you want to know how to develop cold outreach campaigns when the problem you solve is very complicated, you’ll want to listen to this episode. I’ll see ya on the other side. Ahmed Ammar is the Vice President of Commercial and Expansion at Logical Applications for Business Solutions or LABS. LABS provides a full Range of SAP Business Management Applications, Business Profitability & Growth Analytics, Enterprise Mobility, and Database & Technology related implementations. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
23:60
January 5, 2021
#096: SaaS Podcast Guesting: Cold email automation + 4 step sequence = 130+ podcast guest appearances in 5 mos. (Jeroen Corthout)
Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. If you’ve been paying attention to what’s happening in online media, you know that podcasts are exploding right now. But, if you’ve only been listening to podcasts and not using them as a marketing tool. You’re missing out.  I’m not talking about starting your own podcast. I’m talking about a faster way of taking advantage of this rapidly growing medium. I’m talking about getting featured on popular podcasts in your market. Doing this will allow you to leverage the audience’s of respected players in your market and get in front of thousands of your ideal customers - for free. Today I’m going to talk to the CEO of a successful SaaS company who’s used cold email automation to get himself booked on 130 podcasts in the span of 5 months. He’s used this process to gain awareness for his software, grow his influence, and gain new customers. After implementing this strategy, you’ll have a framework for getting yourself on podcasts too. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/
21:23
December 28, 2020
#095: [Soft Skills Series] This Is What's Keeping You From Achieving Consistent Peak Performance (Kilian Markert)
If you’re a fan of the show, you know that the interviews I do are audio case studies. My guest and I do a deep dive into the process, metrics, and results of cold outreach campaigns. I’ve gotten incredible feedback about how helpful these episodes are. But, There’s a piece of the puzzle that doesn’t get discussed enough which is - how you do one thing is how you do everything. Your mental, emotional, and physical health have an incredible impact on your business. Before you click away - I want you to seriously consider this for a moment and listen to this episode - Kilian has a wealth of knowledge in this space and I guarantee you that you will come away with a few gems that will improve your performance at work. Kilian Markert is the CEO of Consistent Performance Mentoring. He helps busy business owners optimize their days and performance so that they can grow their business and still have enough time to not neglect other life areas or risk burnout. High Performing Business Owners FB Group: https://www.facebook.com/groups/highperformingbusinessowners Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
45:42
December 21, 2020
#094: (Re-Air) Outbound + Inbound Hybrid: FB/LI post (100+ engagements) > DM's (10 - 15 calls) > 20% close rate (Lloyd Yip)
What if you could spend all your time talking to prospects who you knew were 100% interested in what you have to offer? Instead of wasting time with tire kickers and price shoppers, you would only speak with people you knew you could bring the most value There’s always been a debate about what’s better - inbound or outbound leads - inbound leads are easier to sell to but the volume of inbound leads usually aren’t as high as outbound. With outbound you can more or less control your own destiny but since you’re starting cold - it usually takes much more time, energy, and education to successfully sell to them My guest today is going to show us how to have the best of both worlds - the high-intent of inbound mixed with the scalability of outbound. We go very deep into implementation in this one - principles, strategies, and tactics. All that good stuff. By the end of this episode, you’ll know exactly how to find interested prospects on demand, get them to reach out to you, and engage them in a sales conversation in a non-salesy way. Lloyd Yip is the Founder of Attract & Scale. he helps online entrepreneurs selling high-ticket solutions and products scale from zero to multi-six figures in profit organically, in under a year. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
01:15:35
December 14, 2020
#093: Micro-SaaS Audience Marketing: Using Conversational Sales and Community Building to Launch a SaaS Product (Todd Larsen)
The reason I reached out to my next guest is because what he’s doing now is where I believe the future of outbound sales and marketing is headed. What I’m referring to specifically is community building, conversational selling, and micro products. I’m seeing a shift in the market from large online platforms to smaller, niche communities. Facebook groups, Slack channels, Discord servers, Etc. I’m also seeing a shift towards messaging apps like Facebook Messenger, Telegram, WhatsApp, and even good old fashioned text messaging. More sales opportunities and conversations are being found and happening in these communities and on these apps. B2B Enterprises simply can’t ignore this shift that is happening. Which brings us to today. In this interview we’ll take a look at how this serial founder is using community building and conversational selling to create and sell micro SaaS products to rabid customers. Todd Larsen is the owner of a growing portfolio of Micro SaaS companies. He has a systematic approach to researching niche audiences, catering SaaS products directly to their needs, and rapidly releasing a product to generate immediate sales. Some of his products include getfliptool.com, subself.io, and salesandsoftware.com Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
29:36
December 7, 2020
#092: Ecommerce SaaS Virtual Summit: 400 Attendees, 20 speakers, 18 partners, 2 sponsors (Natalie Luneva)
Typically my guests discuss using cold outreach for direct selling. They’re starting a sales conversation with a potential customer using email, LinkedIn, direct mail, etc. Well, my guest is using an approach that’s allowing her to tap into large audiences with much less effort than it would take to have sales calls with every potential customer. She’s even leveraging the authority and credibility of others to attract more customers to her brand while making sure that everyone wins in the process. If you’re looking for the fastest way to build up your customer base without spending hours on sales calls, make sure you listen to the very end of this episode. Natalie Luneva is a Growth & Team Performance Coach for Bootstrapped SaaS founders at NatalieLuneva.com. She’s on a mission to help SaaS founders get unstuck, clarify marketing priorities, and grow high performing SaaS teams. Free strategy call with Natalie on how to create your own virtual summit: http://natalieluneva.com/done-for-you-online-summit Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
37:46
November 30, 2020
#091: B2B SaaS (CX): LinkedIn + VSL + Email = 81% open rate, 6% meeting book rate, and 60 opportunities (Joe Petruzzi)
My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode. Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period. Outbound Engineering Doc: https://docs.google.com/document/d/1A1_olOnKe42cDM_cakEgu8Jj8Yc4kzrbW_csBkZ0Mac/edit Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
31:16
November 23, 2020
#090: Disinfectant Manufacturer: 5 Step Email Sequence = 82% open rate, 42% CTR, 73% reply rate (Christian Duval)
My guest in this episode is using a 5 step email sequence that’s generating 82% open rates, 42% click through rates, and 73% reply rates. We’ll discuss how he builds lists, the copy he uses for his email sequences, and how he leverages personalized landing pages to boost click-through and reply rates. We’ll also learn about a tool you can use to build massive lists of local businesses. You’ll want to stay tuned to the very end on this one. Christian Duval is the founder of Littoral, a sales and marketing automation agency. Eliminate manual, recurring, and tedious tasks that take time away from your sales & marketing teams and grow your business. Increase your sales, offer 24/7 support, and strengthen your brand image. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
33:59
November 16, 2020
#089: SaaS Cold Call Consultation (Hospitality) - Research, Script Building, and Live Cold Calls (Edvinas Liuima)
What you’re about to listen to is a recording of a consultation that did with the founder of a SaaS company. He wanted help building a cold call script and reaching out to prospective customers. In this call I ask him questions about his ideal customer and the transformation his product provides to that customer, next I use that information to draft a cold call script, finally we take turns making some calls and you get to see how the script works live in the field.  This is a long episode so I’ve put time stamps in the description box that note when we switch from research, to script building, to cold calling for easy reference. Also, we did a screen share for this consultation. I’ll include a link to the video as well. You’re going to get a lot out of the episode, including how to build a cold call script from scratch. Stay tuned to the very end. 02:10 - I ask questions to uncover pain points and determine the perceived/intrinsic value of the product 43:36 - We gather prospects to dial 50:10 - First dial and connected call Please note: this consultation was recorded in August of 2019 - Pre-COVID so my messaging now would be a little bit different. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
01:06:04
November 11, 2020
#088: Energy & Sustainability A.I. SaaS: 68% open rate, 90% reply rate, 13.4% meeting book rate, $500k pipeline (Raj and Sud)
In this episode I speak with two co-founders who run a sales development agency for tech companies that have enterprise offerings and long sales cycles. These two take an extremely thoughtful approach and go incredibly deep into their breakdown of how they get the attention of higher level prospects in large organizations to get them on sales calls. If you enjoy detailed episodes, you’ll enjoy this interview because these two founders have one of the most detailed, thoughtful approaches to their sales process that I have ever seen. Raj and Sud are Co-Founders of InsightCraft. Insightcraft is a global sales as a service company. Both founders have been individual sales contributors for several businesses. With over 30 years of combined experience Raj and Sud know what it takes to drive revenue with direct B2B sales. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
39:35
November 4, 2020
#087: CBD Industry + LinkedIn: 2,000 connection requests, 400 accepted, 40 warm leads, 10 - 12 meetings/mo. (Ves Georgiev)
This episode’s guest has created a reliable formula for generating warm leads on LinkedIn in several different industries. What I really like about his approach is that you can adapt it to any target market and use multiple data sources and Sales Navigator to accurately narrow down to your exact, ideal customer. This makes your sales messaging more powerful and effective. In this episode you’re going to learn how to identify your target market using LinkedIn as well as a simple messaging cadence to generate warm leads. Ves Georgiev is the Founder of Passion4Growth. Passion4Growth helps IT companies have more conversations with their ideal prospects using social selling strategies on LinkedIn. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
28:40
October 27, 2020
#086: Bar/Restaurant Software: Reverse Sales Funnel + Direct Mail, Email, LinkedIn, and Phone = $67k in revenue (Patrick Spielmann)
My guest in today’s episode is using a reverse sales funnel strategy to significantly improve his outbound prospecting results. We’ll discuss an initial campaign he ran using multiple channels including postal mail that got huge results as well as a winback campaign that he ran to bring back customers after COVID. We’ll even get to listen in on a follow up phone call to one of his prospects. You’ll want to stay tuned to the very end on this one. Patrick Spielmann is the Founder of Uptics. Uptick helps you Win Customers Faster. Effortlessly launch outbound sales campaigns, pack your deal pipeline, and drive top-line revenue with sales automation. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
39:16
October 20, 2020
#085: Oil & Gas, Lighting Mfr., and PPE Cold Email Lead Gen: 1,000 contacts, 60% Open Rate, 15 - 20 Meetings (Richard Mechaly)
If you like case studies about industries outside of the typical sales, marketing, and tech lead generation space, this episode is for you. During this interview my guest went over several examples of how he’s able to read the mind of his client’s prospects and get incredible results with cold email across a variety of different industries. He also used a very clever campaign to generate leads for himself which I know you’ll get a kick out of. Stay tuned to the end because this episode is full of valuable information that will help you generate leads immediately. Richard Mechaly is the Co-Founder of Provoke.Agency. Provoke Agency builds crisp websites, creative designs & social media campaigns that infuse your brand's digital story. Provoke partners with companies who want to make authentic connections with consumers to help make their lives easier -- one sale at a time. Provoke is here for those who believe robots don’t build relationships, people do. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
29:29
October 13, 2020
#084: Graphic Design Lead Gen: 15 - 25 warm leads/day using cold email without automation or templates (Johnathan Gryzbowski)
My guest in this episode has taken an interesting path in his cold outreach journey. He started out with classic, high-volume outreach going for the direct sale but has since shifted to lower volume outreach targeting specific people. I can guarantee his strategy is not what you think it is. Since making this shift, his results have exploded exponentially and he’s bringing in more leads than ever.  Johnathan Grzybowski is the CMO and Founder of Penji, an unlimited graphic design platform that allows you to get the graphic design support you need at a flat monthly rate. Penji creates products that allow people to do more. Whether it’s running a business, growing a startup, scaling an agency, or managing a marketing campaign, Penji makes it more efficient and more affordable. Want unlimited graphic design? Use code MorganW15 to get 15% off your first month with Penji. https://penji.co/ Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
27:59
October 5, 2020
#083: Using Memes (Yes, Memes) = Bringing Back Prospects Who've Ghosted You + Closing 7 Figure Deals (Drewbie Wilson)
My next guest is using a cultural phenomenon to bring back prospects who have ghosted him and close 7-figure deals. When I saw what he was doing on Facebook I immediately reached out to him to bring him on the show. I’ve seen people use this particular strategy and tactic before but I haven’t seen someone executing at this level You’re going to want to stick around to the very end because my guest is going to provide actionable, tactical information that you can start using today, immediately...right now. Drewbie Wilson is the Vice President of Break Free Academy and an action taker with his finger on the pulse, who focuses on service, above all else, leading him to produce more than seven figures in revenues no matter what industry he worked. A servant first, operating with utmost integrity and humility, but not afraid to tell it like it is. Confidence and empathy are his superpowers. By going all-in on every area of life, he strives to inspire success-driven winners to become the most elite version of themselves. How does he do it? Living by the motto "Crush The Day Before It Crushes You!" Closer Memes course: https://closermemes.com Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
34:57
September 28, 2020
#082: Content Marketing Agency Lead Gen: 9% reply rate, 3% conversion, first order: $100, CLTV: $7,000 (Marc Bromhall)
I really enjoyed interviewing my next guest and I bet you’ll like the interview too. The reason is my guest isn’t a lead generation professional. He owns a service business and created a simple process for generating leads with email. Everything from the sales process, to the targeting, to the setup, to the copy is extremely simple. See, I really love sharing what’s new and exciting in the world of cold outreach with you all but not everyone is an outbound sales nerd like me. If you’re a listener of my podcast, you may be someone who just wants to get in, learn just enough to be dangerous, implement immediately, and get results. If so, you’re really going to like this episode. Stick around until the end so you can understand the entire process and then give it a try for yourself. I’ll see you on the other side. Marc Bromhall is the Co-Founder of Contentellect, a content marketing agency that creates Blog content for SaaS & SME's. Through excellently researched and written content, they’ll take your blog from basic to brilliant. Improve your search rankings, become a thought leader, and nurture prospects down the funnel with great content. Marc's company: https://www.contentellect.com Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup
29:23
September 21, 2020
#081: LinkedIn Video: 100 connects/day, 25% accept, 20 calls/wk, 60% sched. follow up call, 90% close rate (Braden Wallake)
My guest in today’s episode is using personalized video on LinkedIn to find new customers for his LinkedIn lead generation agency. Video prospecting isn’t what you probably think it is. You don’t have to use cameras with special lenses, perfect three point lighting, or a green screen. In fact, my guest is using his cell phone to make a quick video in one take. The best part is he isn’t spending hours shooting videos. He’s been able to find the perfect balance between personalization and automation to send the same video to hundreds of prospects but have it be perceived as one-to-one contact. Prospecting on LinkedIn isn’t spamming if you do it the right way. In this episode you are going to learn the right way. Braden Wallake is the CEO of HyperSocial an agency that creates engaging, personable marketing campaigns that result in real, targeted leads and sales. Through social media, HyperSocial brings businesses and their ideal customers together for a return on investment that has their clients coming back to them every month with higher revenues and better close rates. BTW - during this episode my guest was traveling cross country so you may hear some ambient noise in the background. My editor has done his best to remove the noise so please excuse any background noise and listen to the very end to hear all the gems that my guest has to offer. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
39:09
September 14, 2020
#080: Cold Calling + LinkedIn + Email: 1,000 touches/yr. > 300 discovery calls > 150 demos > 20 closed deals (Alexine Mudawar)
Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start? My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and reach out to prospects day after day to set new meetings and drive in new business. If you’re looking to drive in new business from scratch using the phone. Pay attention to this entire episode until the very end as my guest brings tons of value all throughout our conversation. Stay tuned. Alexine Mudawar is a Major Account Executive at Displayr. Displayr is an all-in-one statistical analysis and reporting tool designed for survey data. Analyze, visualize and share beautiful dashboards & interactive reports. Carrying 7+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales role, she's an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Alexine is also a champion for diversity and inclusion in the workplace and has founded two women-focused Employee Resource Groups. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
52:46
September 8, 2020
#079: PPC Agency New Client Acquisition: 7 meetings/wk, 85% Open Rate, 27% Reply Rate, 20% positive (Liam Redmond)
One of the biggest factors of success in your cold outreach campaigns has nothing to do with what you write in your emails. It doesn’t even involve who’s on your prospect list. You see when you send someone a cold email, there are steps that the recipient goes through before they respond to you. These things can involve visiting your website, your LinkedIn, or even Googling your name or your company. When someone checks you out you want to make sure that they’re compelled to respond to you. You want the the thought in their head to be “this is exactly who or what I am looking for.” How do you set yourself up for success in the best possible way? My guest in this episode is going to tell us how to do that. By the end of this episode you’ll discover how to create email campaigns that generate 6 - 7 meetings a week. I’ll see you on the other side. Liam Redmond is the Founder of Optimize Outbound, a self-professed group of geeks who are obsessive over optimizing outbound sales processes with data-driven decision making. He’s also the Growth Manager at Clearbanc, the largest e-commerce investor in the world. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
31:13
September 1, 2020
#078: Scaling LinkedIn Outreach to Get Meetings with Wells Fargo and Citibank: 70% reply rate, 30% positive (David Hurley)
If you want to know where the future of B2B lead generation is headed and what metrics are becoming most important, start paying attention to conversations. Getting prospects engaged in a conversation is becoming increasingly important. Your ability to use the different tools at your disposal to generate conversations with prospects will determine the number of opportunities you’re able to generate. You have to figure out not only what to say to prospects but how to find prospects who are more likely to respond to your outreach. Then, after that, you have to figure out how to elegantly turn your discussion in a sales conversation. So what’s the best way to do this? My guest in this episode is doing some incredibly cool things using LinkedIn and automation to generate conversations at scale. He’s developed a method for finding prospects who are more likely to be interested in what you have to offer and messaging principles for how to engage people in a non-spammy way. During this interview we go over a few different examples and this will be more of a free flowing conversation. Of course, we’ll go under the hood and check out real numbers and results. By the end of this episode you’ll know how to find great prospects and get their attention using LinkedIn. I’ll see you on the other side. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
32:21
August 25, 2020
#077: Book a Meeting with SpaceX: 80% open rate, 30% reply rate (10% positive), 5% meeting book rate (Alex Gray)
Do you know the fastest way to generate leads? There’s no shortage of software, templates, tools, personalization, hyper-personalization and hacks for cold outreach - but once you strip everything down to it’s core do you know the most efficient way to quickly generate leads. Getting bogged down in the tech can leave you stuck in analysis paralysis. So where do you start? What do you do? And most importantly how do you keep it simple? My guest today is Alex Gray - the co-founder of an agency that specializes in sales development for manufacturing tech companies. In this episode, you’ll learn how Alex creates outbound sales campaigns that don’t fail and how he got a meeting with SpaceX for his client. If you’re looking for a simple process to start generating B2B leads immediately for your business or day job, you’ll definitely want to tune in. By the end of this episode, you’ll know exactly how to quickly generate sales conversations and optimize underperforming campaigns. Make sure you listen to the entire episode. I’ll see you on the other side. By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You’re not going to want to miss this one. Stay tuned. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
01:01:21
August 19, 2020
#076: Positioning: 84% open rate, 63% reply rate, 1MM+ ARR (Mark Colgan)
We all know that it’s important to personalize your outreach to increase your reply rate and meeting book rate. That you should make your messaging relevant, personalized, and provide context for what’s going on in your prospect’s world. So - why don’t we personalize our messaging every time we reach out to a prospect? One word - Time...It takes time to research an individual, company, and industry. It takes time to put together a creative way for getting their attention. It takes time to elegantly connect your solution to their pain points so you can make working with you a no-brainer. Why should you spend your time creating the perfect message for someone who statistically won’t reply? How do you figure out where to start, how much time you should actually spend doing this, and how do you determine which information is actually important? My guest today is the Chief Revenue Officer of a sales development agency that specializes in researching accounts for sales organizations. During this episode, you’ll learn his exact methodology, the tools his teams uses, and his process for finding the right information about the right prospects as quickly as possible. If you’re looking for a way to get that one prospect’s attention who never responds, or you need a way to start getting responses and meetings in general (and quickly)....listen to this episode. By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You’re not going to want to miss this one. Stay tuned. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
47:33
August 12, 2020
#075: Outbound + Inbound Hybrid: FB/LI post (100+ engagements) > DM's (10 - 15 calls) > 20% close rate (Lloyd Yip)
Lloyd Yip is the Founder of Attract & Scale. he helps online entrepreneurs selling high-ticket solutions and products scale from zero to multi-six figures in profit organically, in under a year. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
01:15:35
August 3, 2020
#074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)
Matthew Hunt is the founder of Automation Wolf. Automation Wolf helps B2B companies automate their lead generation with AI-assisted technology and community building that allows you to build rapport, shorten your sales cycles, and scale your sales with fewer people to manage. Matthew’s system offers a straightforward process to generate loads of attention, traffic, leads, without having to invest in SEO, content creation, expensive PPC ads, or any complicated marketing funnels. It can ALL be automated, so you can spend your time cherry picking the very best clients. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
53:29
July 27, 2020
#073: LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)
Adam Springer, founder of StartupSales.io, helps B2B startups engage and convert more prospects into paying clients by creating simple sales processes so they can grow and scale their companies. Adam is here to talk about specific results he and his clients have gotten using LinkedIn as an outbound sales channel. In this episode, we discuss how craft a LinkedIn message that gets responses, how to connect with prospects without coming off like a spammer, and a follow up cadence generates a predictable flow of leads. Adam's B2B Sales Masterclass: https://morgandwilliams.com/startupsales Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
38:33
July 20, 2020
#072: 5 meetings/wk, 60% open rate, 20% CTR, 12% reply rate, $70k - $500k deal size (Justin Stephens)
Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving a problem, they bring in the highly skilled salespeople who need to do the complex design and building process of the scope. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Get the campaign map for this episode here: http://morgandwilliams.com/om2 Justin's 5 Day Prospecting Challenge (starts on 7/20/20): http://theprospectingchallenge.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
46:46
July 13, 2020
#071: How to 4x Your Sales Meetings Using Hyper-Personalization with Ian Naylor
Ian Naylor is the Co-Founder of Hyperise. Hyperise allows you to personalize your website and Grow your conversions without code. Delight visitors by personalizing your images and website content. In this episode, we discuss how to drastically low your customer acquisition cost, a few out-of-the-box ways to get your potential customer's attention in 2020, and a growth hack for getting your ideal prospects to send you emails telling you about their business problems and asking to collaborate with you. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:48
July 6, 2020
#070: LinkedIn Ads Strategies for Getting Larger Customers with Anthony Blatner
Anthony Blatner is the advertising director of ModernMedia, a LinkedIn advertising agency that scales your B2B products & services. After working with 100s of Software Products, SaaS Platforms, and Professional Services, and managing millions of Adspend Anthony’s team has developed a lead generation framework that is signing up dozens of *qualified* B2B leads each month, for each client. This is not about posting on social, not about spamming connection requests, not email, and not Facebook ads...It’s using the world’s largest business directory to buy ads so you can target bigger customers, generate sales leads, and automate your pipeline. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
28:50
July 1, 2020
#069: How to Sell During Hard Times with Niraj Kapur
Niraj Kapur is an expert sales coach, trainer, and bestselling author. Niraj has trained salespeople at large companies like Barclay’s and over 300 SME’s on sales strategies, techniques, and selling with integrity. In his book, Everybody Works In Sales, he tells his life story of nonstop failure and his rise to success. For Niraj, It’s not just how much you know, it’s how much you take action on. Also, Learning and implementing are major keys to success in sales and business. In this episode, we discuss how excel in sales during a recession, how to execute when life gets the best of you, and what it takes to build a successful career in sales (in any economy). Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
32:39
June 23, 2020
#068: How to Outsource Your B2B Lead Generation to a Virtual Assistant with Nathan Hirsch
Nathan Hirsch is the Co-Founder of Outsource School, an education platform for entrepreneurs that want to learn how to scale their business using reliable virtual assistants. Nathan and his co-founder scaled their first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeUp, with a 100% remote team of virtual assistants. They have been recognized on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:33
June 15, 2020
#067: The Next Biggest Trend in Sales Development for SDRs, BDRs, and AEs with Nish Mahen
Nish Mahen is a Sales Manager at ReplyApp. Reply automates sales and puts your email outreach on autopilot while still making each communication personal. It dramatically increases your sales productivity, allows you to easily scale your outreach, send more & better emails, and never miss a follow-up again. In this episode, we discuss what type of outreach works in 2020, the best way to get attention from prospects (most salespeople aren't doing this), and what channels you should be using when prospecting. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
26:42
June 8, 2020
#066: The Best Sales Channel for Getting Your Prospect's Attention with Erik Kostelnik
Erik Kostelnik is the Founder and CEO of Postal.io. Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. Erik is an award-winning entrepreneur and sales leader that has founded and scaled multiple technology companies that have led to hyper revenue growth, major capital investments, and 3 favorable exits. In this episode we discuss, how to scale a startup from $1M to $50M+, how reps can effectively get the attention of their prospects, and how to use one of the most effective sales channels of 2020 (hint: you're probably not using it now). Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
27:09
June 2, 2020
#065: How to Quickly Attract New Customers to Your Product With David Freudenberg
David Freudenberg is a Link Building and Content Marketing Specialist who is the founder of SEO With David (seowithdavid.com), a Freelance Link Building Agency. David has had the privilege of being around business owners, leaders, and influencers. But, he noticed that even the best ideas and brands were limited by whether or not they were found online. David is committed to making sure your SEO works for you. If you’ve got a great brand, David can get it ranked, and found! In this episode, we discuss how to promote your product to drive inbound leads, how to get people to respond to your outreach emails, and an overview of how David would promote a B2B software product to start driving inbound leads fast. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
27:09
May 26, 2020
#064: How to Optimize Your Sales Process to Close More Deals in Less Time with David Masover
David Masover is the Owner of David Masover Consulting. Sales and company leaders hire David when they want: More of their leads to convert into opportunities, more effective movement of opportunities into and out of rep pipelines, and More visibility and control for management over those processes. Having worked in sales and sales management since 1991, he’s seen first hand: How reps and organizations struggle to get consistent and focused results, how management struggles to move the collective needle. and how hard it can seem to even find the right levers to make a meaningful impact  David is the author of "The Salesman's Guide to Dating", "Mastering Your Sales Process" and "Managing the Sales Process". His published works all embody the essence of the work that he does with his private coaching and consulting clients, and captures the lessons learned in his career and through his efforts to improve the effectiveness of his peers, staff, trainees and clients. In this episode, we discuss where to start when optimizing your sales process, how to get the most out of your CRM, and how to close more deals in less time. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
32:24
May 19, 2020
#063: The Most Powerful Growth Lever for Growing a SaaS Company with Shaun Clark
Shaun Clark is the Co-Founder of High Level - a full suite of white-label software solutions and services guaranteed to add revenue to your bottom line overnight. High Level empowers businesses to grow their businesses by generating reviews from their customers, managing their listings across 80+ sites on the web, creating and managing conversations with their customers via all of the channels including social, SMS, and Google My Business. By offering a custom set of products companies can deploy literally within hours to help them add real revenue to the bottom line. In this episode, we discuss how to guarantee your business idea will be a success, how to grow a SaaS company from scratch, and a huge opportunity that exists for aspiring SaaS entrepreneurs. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
25:13
May 13, 2020
#062: Podcast Prospecting: How to Get Sales Meetings with the C-Level (By Interviewing Them) with Michael Greenberg
Michael Greenberg is the CEO of Call for Content, a podcast agency that helps businesses generate revenue using podcasting. Growing businesses through authority marketing, podcast monetization, and audience growth. Call for Content helps you tap into this growing opportunity with strategies that get you in the ears of your ideal audience. Grow your business and share your ideas with the world. Podcasting isn’t going anywhere and it’s not just a fad; it’s here to stay. And the value of a podcast grows over time, so the sooner you start, the sooner you see results. In this episode, we discuss how to get face time with industry leaders, how to quickly build a network of highly qualified prospects, and the top two ways to promote your show so that you start attracting prospects (instead of seeking of seeking them out). Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
28:09
May 4, 2020
#061: How to Close More Deals in Your Sales Pipeline with Nicolas Vandenberghe
Nicolas Vandenberghe is the Co-Founder & CEO of Chili Piper, a tool that turns inbound leads into qualified meetings, instantly. Nicolas started selling newspapers on the streets of Paris in high school, after studying math as an undergrad and then attending Stanford Business School, he, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion dollar deals with companies like Google, and is the now Co-Founder and CEO of Chili Piper. Chili Piper  is used by Intuit, Square, Twilio, Gainsight and more than 300+ thought-leading companies worldwide for multiple use cases, from connecting prospects to sales reps instantly upon submitting a form to automating their on-boarding process. In this episode, we discuss what it takes to be a top performing salesperson, two qualities successful software salespeople share in common, and how anyone can start closing more deals in their sales pipeline. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
29:53
April 28, 2020
#060: Drive B2B Prospect Engagement Through The Roof Using Text Messaging with Josue Sanchez
Josue Sanchez is the Chief Marketing Officer of ReplyBuy. ReplyBuy enables businesses to start and manage personalized conversations with consumers, at scale, using their two-way text messaging platform. Their text messaging solutions have helped hundreds of businesses across the nation unlock a new communication channel that is to-date producing up to 60% engagement rates. Companies are using ReplyBuy are building stronger relationships with their audience 4x faster and 10x more effectively than cold calling and emailing. Some have already seen up to 23x ROI in their first 30 days of use. In this episode, we discuss B2B consumer behavior in 2020,  mistakes to avoid when texting prospects, and how to utilize text messages for follow up to grow a healthy sales pipeline and close more deals. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
32:27
April 20, 2020
#059: Three Simple Steps for Flooding Your Sales Pipeline With New Opportunities with Blake Johnston
Blake Johnston is the CEO of OutboundView. OutboundView helps organizations design, develop, and implement successful outbound sales and B2B lead generation strategies. Their services include outsourced sales development, buyer intent data, list building, and other lead generation services. All closed deals start with the identification of an opportunity, OutBound View helps organizations find more opportunities. In this episode we discuss, what all companies should have in place before starting an outbound prospecting program, how starting with the right data can help you avoid throwing your money in the trash, and three simple steps for flooding your sales pipeline with new opportunities. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:16
April 14, 2020
#058: How to Create a Sales Proposal That Closes The Deal For You with Adam Hempenstall
Adam Hempenstall is the Founder and CEO of Better Proposals. Better Proposals is a simple proposal software for creating beautiful, high-impact proposals in minutes. Having helped his customers at Better Proposals win over $120M in business in only one year, he has launched the first Proposal Writing University where he shares business proposal best practices. In this episode, we discuss proposal mistakes that can kill your deal, how to create a winning proposal, and some simple things you can do to make your sales process simpler and more effective. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
27:34
April 6, 2020
#057: How to Find Contact Data For Hundreds of LinkedIn Prospects in Just One-Click With Hans Dekker
Hans Dekker is the Head of Growth at Wiza, Wiza is a sales prospecting tool that turns any LinkedIn Sales Navigator search into a clean list of verified emails, ready for outreach. In this episode, we discuss what it takes to send cold email effectively, how to send a high volume of emails while keeping a human touch, and several buying signals that indicate someone may be in-market for your product or service. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
29:34
March 30, 2020
#056: A Five-Step SEO Strategy for Generating 30+ Inbound Leads a Week with Deepak Shukla
Deepak Shukla is the Founder and CEO of Pearl Lemon an award-winning SEO agency based in the U.K. Deepak grows companies with results-driven Search Engine Optimization. Pearl Lemon outranks bigger, better-funded competitors of their clients. By managing a distributed team of SEO nerds at Pearl Lemon, Deepak is able to draw upon the BEST talent globally. Personally, Deepak is a TedX Speaker; has appeared in Inc, Huffington Post, and the BBC; Has his own weekly webinar on SEMRush; and has personally run over 30 marathons. In this episode, we discuss the three things a prospect must be certain of before buying from you, the DRAGON framework for running an efficient sales process, and a five-step SEO strategy for unleashing a flood of inbound leads. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
39:51
March 24, 2020
#055: How to Grow a SaaS Company from 170 to 1,000+ customers in 2.5 years by educating your prospects with Nick Malekos
Nick Malekos is a Sr. Marketer at LearnWorlds. LearnWorlds.com is an e-learning company that is transforming self-paced learning. Their white-label SaaS platform offers professional trainers, training organizations, and businesses a hassle-free way to create their own, personally-branded, online school. LearnWorlds functions as an “educational amplifier”, transforming the study of textual and video-based learning material into an interactive, social, gamified, enjoyable and notably effective learning practice. In this episode, we discuss how to market a product to a large audience, how to create "sticky" customer relationships to reduce churn, and how to find and scale marketing channels to drive exponential growth. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
32:32
March 16, 2020
#054: Ecommerce Cold Outreach Consultation Part 2 of 2
(This is part 2 of a 2 part series) In this special episode I speak with Julian Perera, Founder of Pooches Aroma, a unique body spray for dogs. Julian has seen early success by selling his product door to door to pet stores in the Greater New York area. Julian reached out to me because he was looking for a way to get in front of more pet store owners using cold email as a marketing channel. In this episode, we discuss the technical side of cold email (how to avoid going into the spam box), how to use landing pages and video in cold email outreach, and different angles to take for cold email copywriting. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
45:07
March 9, 2020
#053: Ecommerce Cold Outreach Consultation Part 1 of 2
(This is part 1 of a 2 part series) In this special episode I speak with Julian Perera, Founder of Pooches Aroma, a unique body spray for dogs. Julian has seen early success by selling his product door to door to pet stores in the Greater New York area. Julian reached out to me because he was looking for a way to get in front of more pet store owners using cold email as a marketing channel. In this episode, we discuss the technical side of cold email (how to avoid going into the spam box), how to use landing pages and video in cold email outreach, and different angles to take for cold email copywriting. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
49:07
March 3, 2020
#052: How to Use Video to Grow an Online Community and Sell SaaS Software with Jakub Zajíček
Jakub Zajíček is the CMO of Pitchground and Host of the Podcast Real Talks with Jakub. In the last 2 years, Jakub has done around 300 interviews with entrepreneurs, keynote speakers, consultants, millionaires - basically anyone who has a story to share. He also runs webinars as the CMO of PitchGround. PitchGround is a community-first platform for launching and growing SaaS companies. Without any upfront costs, Pitchground helps SaaS founders generate 5-6 figures within 90 days. In this episode, we discuss a simple approach for affiliate marketing success, how Jakub used online video to build a thriving community, and how SaaS companies can use video to make more sales. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:43
February 24, 2020
#051: How to Build a 100% Commission-Only Sales Team with Laura McGregor
Laura McGregor is the CEO and Co-Founder of CommissionCrowd, a global B2B sales platform that connects companies with independent, commission-only sales agents. CommissionCrowd saves companies over six figures in sales team staffing costs. It can be very frustrating and overwhelming as a business owner, executive or VP of Sales to be responsible for business growth with limited resources and budget. Her platform allows you to network and connect with professional B2B commission-only sales partners around the world; so you can increase revenues at home as well as open up brand new markets.  In this episode, we discuss how salespeople can find great commission-only opportunities, how companies can attract commission-only sales agents, and what companies must do to prepare before brining on a 100% sales rep. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
26:58
February 17, 2020
#050: Using Cold Outreach Growth Hacks to Scale a SaaS Company from $0 to $2.5M in Less Than 2 Years with Lloyd Yip
Lloyd Yip, Founder of LWY Consulting,  helps B2B Entrepreneurs solve these problems and more by helping them scale their high ticket offerings from
40:28
February 10, 2020
#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten
Andrea Palten is a marketing expert, trainer, consultant and host of the “Marketing Guide to Grow Your Business Podcast.” She teaches service-based business owners how to develop marketing strategies that grow their businesses so they can get new clients consistently. After 18 years she quit her lucrative, executive corporate marketing career to help people go after their dreams and be their own boss of a successful business. In this episode, she talks about how to warm up cold prospects, the best way to build trust with your audience, and a three step process for turning email subscribers into customers. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:33
February 3, 2020
#048: A Simple, Three Step Process for Getting Your First 500 SaaS Customers Fast with Hadji Sall
Hadji Sall is the Founder of Obsessed with SaaS, a consulting company that helps motivated SaaS founders scale past $1M ARR in less than 12 months without raising a penny in funding. When working with his clients,  Hadji uses a step by step blueprint that gets more leads and customers for your SaaS product predictably. His company allows SaaS founders to break through the noise, find a message, and build customer generating machines.  In this episode, he talks about how to avoid shiny object syndrome so you can stay focused on growing your business, why most SaaS founders struggle to grow their companies, and how to use the POP technique to generate a flood of new customers for your business. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
28:57
January 28, 2020
#047: How to Leverage Your CRM to Sell More Effectively with David Masover
David is a Sales Consultant and Owner of David Masover Sales Consulting. Sales and company leaders hire David when they want more of their leads to convert into opportunities, more effective movement of opportunities into and out of rep pipelines, and more visibility and control for management over those processes. Having worked in sales and sales management since 1991, he’s seen first hand how reps and organizations struggle to get consistent and focused results, how management struggles to move the collective needle, and how hard it can seem to even find the right levers to make a meaningful impact. David is the author of "The Salesman's Guide to Dating", "Mastering Your Sales Process" and "Managing the Sales Process". His published works all embody the essence of the work that he does with his private coaching and consulting clients, and captures the lessons learned in his career and through his efforts to improve the effectiveness of his peers, staff, trainees and clients. In this episode, he discusses the biggest mistakes companies make when using a CRM, how to select the best CRM for your business, and how sales leaders can best align with their sales teams through the use of a CRM. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
29:00
January 21, 2020
#046: How to Scale Cold Email to Acquire 100,000+ Users with Chase Dimond
Chase Dimond is the Co-Founder of Boundless Labs, a top e-commerce email marketing agency. Since launching Boundless Labs in June of 2018,  the company has helped their clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of their clients include: The Chive,  Original Grain, TUSHY and Vinyl Me Please. Chase has used cold email to scale a product he built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar; acquire 500,000 subscribers in 10 months for a travel email newsletter he helped launch with spending very little traditional advertising dollars; and drive over 350,000 unique clicks and responses via cold email campaigns in 2017. In this episode, he talks about his process for scaling cold email, the technical side of handling campaigns this large, and a few simple ways you can use creativity and automation to boost your positive reply rates from cold email. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
31:57
January 13, 2020
#045: Cold Outreach Consultation with a Workflow Based Cloud Management Platform (TotalCloud)
In this special episode I speak with Sayonee Sharif, Product Marketer at TotalCloud, Inc., about her company's cold outreach strategy. We discuss how TotalCloud can generate more sales meetings with an audience that's not responsive to traditional sales outreach, the three building blocks of a solid outreach campaign, how to get the attention of hard to reach prospects, and two simple things they can do to start getting more replies to their cold emails. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
49:05
January 8, 2020
#044: How to Book Sales Meetings with C-Level Prospects with Aaron Abodeely
In this special episode I had a discussion with Aaron Abodeely, host of the Outcome Studio Podcast about how to get the attention of C-Level prospects. We also discuss how to leverage content in the outreach process, how to follow up with prospects without being pushy or "checking in," and what sales reps can do to build their platform and attract their ideal customers. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
36:53
December 30, 2019
#043: Using Creativity in Your Cold Outreach to Generate More Leads in Less Time with Yurii Veremchuk
Yurii is Head of Business Growth at Woodpecker. Woodpecker is a sales automation tool which sends cold emails & follow-ups automatically from your own mailbox. Woodpecker allows you to track your email opens, clicks, and detect replies, even those from different email addresses. Using Woodpecker, you can contact an unlimited number of prospects daily and build predictable revenue. In this episode, Yurii discusses how to find prospects who are actively looking for your solution, how to engage those prospects so that they agree to a sales conversation, and some creative ways to generate more leads in less time. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Start your 30-day trial of Woodpecker (no credit card required): https://morgandwilliams.com/woodpecker Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
28:48
December 24, 2019
#042: How to Get Your Prospect's Attention With "Unboring" B2B Marketing with Ravi Jayagopal
Ravi Jayagopal has been selling online since 1997. He has created and sold a wide range of products and services, information products, desktop software, WordPress plugins, membership sites, online courses, eBooks and Kindle books, audiobooks, premium podcast, agency services, webinars, local meetups, consulting and coaching. He has coached, trained, mentored, and consulted with thousands of clients in the last 21 years including, solopreneurs, side hustlers, small businesses, and mid-sized corporations.  He’s helped clients create profitable online businesses using digital products, membership sites, online courses, and building a recurring revenue-based digital products. He’s helped companies get more leads, make more sales, build a bigger audience, establish their brand, get more exposure in the marketplace and ultimately grow their business. Ravi is the creator of cool cast player.com host of the subscribe me.fm podcast and the co-founder and co-developer of digital access pass.com DAP for short, a membership plugin for WordPress. In this episode, he talks about the #1 B2B marketing medium you'll want to focus on in 2020 and beyond, a marketing channel that's seeing a meteoric rise in attention, and how to leverage your existing content so you can get in front of your ideal prospects. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:31
December 17, 2019
#041: How to Use Intent Data to Find Prospects Who Are Ready to Buy Now with Trent Anderson
Trent Anderson is the Co-Founder of Leadlio. Leadlio provides senior-level sales talent that uses intent-driven data to run laser-focused outbound campaigns. In this episode, Trent talks about how to use content and automation in your sales process, best practices for using personalization in your account-based sales and marketing program, and how B2B intent data can be used to give your sales team insights about when your customers are actively in-market. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
27:45
December 10, 2019
#040: Use These Simple Cold Email Tactics to Book More Sales Meetings with Guillaume Moubeche
Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is the first email outreach platform that allows you to generate personalized images and videos automatically. The platform helps to develop client relationships by making your cold emails highly personalized and human from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot, and never miss a thing. In this episode, Guillaume talks about his experience in B2B lead generation, how he launched Lemlist, and the amazing results that he and others are having with cold outreach after using the software. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Sign up to Lemlist for free (No Credit Card Required): http://morgandwilliams.com/lemlist Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
30:50
December 1, 2019
#039: How to Create a Website that Generates Tons of Leads with Araks Nalbandyan
Araks Nalbandyan is the Director of Digital Marketing at 10Web. 10Web is a unique 10-component platform for WordPress websites that offers a variety of tools and services like security, backup, managed hosting, analytics, a website builder, and more. As the director of digital marketing at 10Web, she works with the company’s clients, i.e. freelance developers and web/marketing agencies, on a daily basis. Through frequent and in-depth conversations, she gets first-hand knowledge of their issues and helps them accelerate their business growth. In this episode, she talks about how websites can attract more leads, website mistakes that destroy conversions, and why you should be as clear and concise as possible with your Unique Selling Proposition. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
26:41
November 25, 2019
#038: Using Community-Based Selling and Mastermind Groups to Grow Your Business with Scott Cowley
Scott Cowley is a sales expert and founder of The Sales Mastermind, a vetted community for sales leaders. He has worked with small to medium-sized companies that are looking to scale sales and growth. Scott has closed hundreds of deals personally and has been involved in thousands of others. He has worked with industries ranging from healthcare, wellness, publishing, technology, finance, and more across six continents. In this episode, he talks about how businesses can use community-based selling and masterminds to generate leads and sales. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
38:37
November 18, 2019
#037: Improving SaaS Free Trial Conversion Rates and Customer Lifetime Value Using Email Marketing with Omolola Akinyele
Omolola Akinyele is an email copywriter that helps SaaS companies 3x their revenue and cut down churn. She has helped over 50 clients get amazing results. In this episode, she talks about how SaaS founders can  use email marketing to convert more free trials into paid subscriptions and increase customer lifetime value without spending more on ads. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
35:36
November 13, 2019
#036: How Targeting the Right Audience Can Amplify Your Sales Efforts with Robert Cornell
Robert Cornell is an award-winning sales professional with over ten years of experience. He successfully helped grow display solutions for large online advertisers utilizing display ads as part of their marketing and customer acquisition strategy. Currently, Robert is the Vice President of Sales at Zenreach. Zenreach allows retailers to connect their online marketing with in-store results for digital marketing that performs 4x better. Their WiFi-powered marketing platform helps retailers automatically create connections that build customer loyalty, revenue, and reputation. In this episode, he talks about how businesses can get more out of their digital advertising spend, why targeting the right audience is mandatory, and the best way that businesses can use data more effectively. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
27:59
November 5, 2019
#035: How to Use Cold Traffic to Generate 700 Webinar Registrations in 6 Days with GVS Chaitanya
GVS Chaitanya is the AVP of Marketing and Growth at Appknox. He first started in 2012 when he was 19 as an entrepreneur, consultant for startups, marketer, and growth hacker. Currently, At Appknox, GVS helps with launching products using brand building, growth marketing, retention marketing, lead generation, and SEO. In this episode, GVS talks about some strategies he uses for growing an audience and brand, the tactics he used to work for large companies like Uber and GE as a consultant, and how he generates leads using cold traffic and webinars. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study
38:17
October 29, 2019
#034: The One Thing That All Successful SaaS Companies Do with Mark Woodbury
Mark Woodbury is the co-founder of Upward Exits a brokerage firm for online businesses. Mark started his entrepreneurial path with various e-commerce businesses, some more successful than others. In this episode he talks about the differences between running a business solo and having a partner, what makes a SAAS company successful, and how conferences can be leveraged for sales. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Link to the show notes: https://morgandwilliams.com/034-the-one-thing-that-all-successful-saas-companies-do-with-mark-woodbury/
30:20
October 21, 2019
#033: How to Get 98% Open Rates with Matt Morfopoulos
Matt Morfopoulos is the Chief Growth Officer at Respond Flow. Nowadays most people use text messaging as their primary mode of communication. Respond Flow allows companies to send personalized text messages to drive sales, create stronger relationships, and build customer loyalty. Text messages are the best way to reach your audience and build human-centered relationships. Matt has always had a passion for entrepreneurship and start-ups. In this episode, he talks about why text messaging works, how they have been marketing Respond Flow, and how they use text messaging to prospect clients. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: How to Get 98% Open Rates with Matt Morfopoulos | Show Notes
28:19
October 13, 2019
#032: How to Grow Your Personal Brand as a Salesperson Using LinkedIn Video with Sam Downs
Sam Downs is a Customer Relationship Manager, Blogger, and LinkedIn creator. She creates video content for her LinkedIn profile and has created #SalesTipTuesday - a weekly LinkedIn video series where Sam offers helpful advice for salespeople. In this episode, she talks about dropping out of high school, progressing from retail jobs to sales, and her journey to creating videos on LinkedIn. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/032-how-to-grow-your-personal-brand-as-a-salesperson-using-linkedin-video-with-sam-downs/
30:31
October 8, 2019
#031: How to Scale a Remote Sales Team with Aaron Dorondo
Aaron Dorondo is Head of Sales at Follow Up Boss. A tool for real estate agents, Follow Up Boss allows agents to efficiently manage their leads and ensure no lead gets missed. Follow Up Boss enables agents to deliver an incredible customer experience, at the speed and volume that today’s real estate businesses require. Aaron has an extensive background in sales, including working at Google. In this episode, he talks about building relationships with small businesses, managing a remote team, and the different ways a product can be niche. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/031-how-to-scale-a-remote-sales-team-with-aaron-dorondo/
42:30
October 1, 2019
#030: A Cold Email Strategy That Gets a 30% Response Rate with Jesse Hernandez
Jesse Hernandez is an email marketing expert and Co-Founder of MailGenius. Mail Genius is a testing tool for email and is a way of ensuring your email does not end up triggering spam filters. In this episode he talks about having multiples version of an email, defining objectives, and the art of the call to action. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/030-a-cold-email-strategy-that-gets-a-30-response-rate-with-jesse-hernandez/
28:52
September 25, 2019
#029: A Simple Strategy Your Sales Team Can Use to Book a Record Number of Meetings with Mark Ackers
Mark Ackers is Head of New Business at Refract, a company that uses AI to help sales teams have better conversations and determine what separates top performers from the rest. Refract brings technology to reform the management and training of salespeople. It analyses calls and enables sales managers to save time by revealing key coachable insights and moments. In this episode Mark talks about why communication is so important, tips on cold calling, and the prospecting days he runs at Refract. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/029-a-simple-strategy-your-sales-team-can-use-to-book-a-record-number-of-meetings-with-mark-ackers/
44:57
September 16, 2019
#028: Using Data to Maximize the Productivity of Your Outside Sales Team with Trey Gibson
Trey Gibson is the CEO of SPOTIO, a sales tracking and territory management solution for field sales teams. Even though reps have a CRM, a quota, and a territory - there are no real software tools to understand the actual productivity that outside sales reps have in the field. In this episode, he talks about solving the problem of salespeople not using the CRM, the importance of tone in sales calls and the problems SPOTIO solves for field teams. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/028-using-data-to-maximize-the-productivity-of-your-outside-sales-team-with-trey-gibson/
27:42
September 8, 2019
#027: How Customer Obsession and Automation Can Transform Your Business with Jack Maher
Jack Maher is an expert in digital transformation. He is the author of Standing on Shoulders: A Leader’s Guide to Digital Transformation. The book contains practical, actionable information on building an employee and customer-obsessed culture that drives speed and efficiency while leveraging technology to sell better products and services. In this episode, he talks about why being the best means using technology, the power of automation, and things to consider when integrating new technology into an organization. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/027-how-customer-obsession-and-automation-can-transform-your-business-with-jack-maher/
29:58
September 2, 2019
#026: Using the Power of Focus to Get More Out of Your Business By Doing Less with Alzay Calhoun
Alzay Calhoun is a business coach and the owner of Coveted Consultant. His step by step program focuses on three business systems that allow business owners to get the greatest amount of impact in the shortest amount of time. In this episode, he talks about dealing with overwhelm in his business, the importance of focus, and understanding the invisible decisions that can make or break your business. Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/026-using-the-power-of-focus-to-get-more-out-of-your-business-by-doing-less-with-alzay-calhoun/
25:52
August 26, 2019
#025: How to Use Live Events to Generate High Quality Leads with Raluca Apostol
Raluca Apostol is the Audience Acquisition, Lead Generation and Campaign Marketing Director of Event Marketing Stars. Event Marketing Stars is a data driven marketing company for events and conferences. Events can be an important marketing tool, but in order to be effective they need to generate both attendees and revenue.  In this episode, Raluca talks about technology in events, how to run a great event and how to turn an attendee into a lead. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/025-how-to-use-live-events-to-generate-high-quality-leads-with-raluca-apostol/
34:08
August 19, 2019
#024: How to Turn Your LinkedIn Profile Into a B2B Lead Generation Machine with Brian Downard
Brian Downard is the Founder of BD Ventures and a partner at Prospecting on Demand. Prospecting On Demand helps consultants and agencies create a steady source of high-quality leads without paying for ads. Brian is an expert in helping people start and grow profitable B2B service companies. In this episode, he talks about using LinkedIn for lead generation, how he built his Facebook group, and the importance of knowing who your customer is. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/024-how-to-turn-your-linkedin-profile-into-a-b2b-lead-generation-machine-with-brian-downard/
34:08
August 12, 2019
#023: How to Map Customer Journeys Into Your Sales Funnels with Neil Napier
Neil Napier is the CEO and Co-Founder of Kyvio. Kyvio helps info product creators sell more products by helping them easily create profitable membership websites, sales funnels, lead generation funnels, and more. In this episode, Neil talks about the end of all-in-one products, why creating community increases sales, and the importance of a focused mission. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/023-how-to-map-customer-journeys-into-your-sales-funnels-with-neil-napier/
30:03
August 5, 2019
#022: How Your Company's Mission, Vision, and Core Values Can Make or Break Your Business with David Henzel
David Henzel is the CEO of TaskDrive. TaskDrive takes over labour intensive sales development tasks, so your team can focus on closing more deals.  David previously created MaxCDN, a Los Angeles Content Delivery Network that he went on to sell. David has been an entrepreneur in Germany, USA and now Turkey. In this episode he talks about having a clear mission, developing a niche, and selling in international and untapped markets. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/022-how-your-companys-mission-vision-and-core-values-can-make-or-break-your-business-with-david-henzel/
27:41
July 29, 2019
#021: How Storytelling Can Help You Make More Sales with Kirk Deis
Kirk Deis is the CEO of Treehouse51 and The Bug Squasher. Treehouse51 is a digital marketing agency and The Bug Squasher is a comprehensive system for diagnosing and tracking bugs in your code. Kirk has a varied background in marketing and web design. He believes in the power of telling stories and in a world where anyone can make a website, that good web design is still important. In this episode, he discusses finding his first clients, why there is still value in the old methods of selling, and the future of video in sales and marketing. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/021-how-storytelling-can-help-you-make-more-sales-with-kirk-deis/
28:10
July 23, 2019
#020: How to Make More Sales Using Free Traffic with Stefan Ciancio
Stefan Ciancio is the co-founder of Growth Commander, software that helps you create the most viral content online. Stefan is an internet entrepreneur with vast experience in content creation, promotion, and distribution. In this episode, he talks about how he approaches blogging, tips on growing traffic through content, and why affiliates can be incredibly important in the beginning of any new online business venture. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/020-how-to-make-more-sales-using-free-traffic-with-stefan-ciancio/
31:04
July 16, 2019
#019: How to Outsource Sales, Support, and Customer Success to Grow Your Business with Amir Reiter
Amir Reiter is the CEO of CloudTask, a managed workforce provider for growing companies looking for B2B Sales, Customer Success, and Customer Support solutions. CloudTask wants to solve the problem of scaling and growth that many companies face. Amir faced these problems in previous entrepreneurial pursuits and this was his inspiration for creating CloudTask. In this episode, Amir talks about how CloudTask helps with growth, the rise of social selling, and how sales is changing. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/019-how-to-outsource-sales-support-and-customer-success-to-grow-your-business-with-amir-reiter/
28:14
July 8, 2019
#018: Using AI-Powered Data Analytics to Optimize Your Sales Calls with Shruti Kapoor
Shruti Kapoor is the Co-Founder and CEO of the sales enablement startup, Strings.ai. Strings.ai assists, audits and analyzes every sales call through their AI engine and gets real time insights on how your sales reps can improve their performance. Shruti  believes in the power of data to tell stories and wants to help salespeople get better at telling them. In this episode, she talks about why reviewing sales calls is important, how sales has changed over the past decade and how Strings.ai supports salespeople during sales calls. Check out Wingman (formerly Strings.ai): https://www.trywingman.com/ Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/018-using-ai-powered-data-analtytics-to-optimize-your-sales-calls-with-shruti-kapoor/
27:01
July 1, 2019
#017: How to Hire Top Sales Talent for Your Tech Company with Michael Fossi
Michael Fossi is the Head of Sales at Rainmakers. Rainmakers is a hiring platform that connects high-performing salespeople with awesome companies. They want to improve the hiring experience for both the candidate and the employer. Michael has a passion for improving the hiring process and recognizes how important finding the right talent is for every business.  In this episode, Michael talks about the challenge of hiring the right salespeople, using AI tools for recruitment, and how Rainmakers improves the sales hiring process. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/017-how-to-hire-top-sales-talent-for-your-tech-company-with-michael-fossi/
28:03
June 24, 2019
#016: How to Book More Demos and Discovery Calls Today with Shawn Finder
Shawn Finder is the CEO & Co-Founder of Autoklose, a revolutionary sales automation platform that is used by 3000+ sales professionals around the world to help them automate tedious tasks so they can focus on selling. Autoklose features automated lead generation software, an email drip campaign management tool, and various different CRM integrations. Shawn has a background in sales and entrepreneurship. He successfully founded ExchangeLeads, a B2B data company, and parlayed it into Autoklose. In this episode, he talks about making videos, the importance of self branding, and why the Autoklose team built a community through social media before they had a product. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/016-how-to-book-more-demos-and-discovery-calls-today-with-shawn-finder/
27:03
June 16, 2019
#015: A Simple Way to Turn More Website Visitors into Sales Calls with Derek Homann
Derek Homann is the co-founder of Median. Median allows your website visitors to connect directly to a salesperson when they have the highest interest in your product or service. Median wants to change how salespeople interact with potential leads, making the process faster, more meaningful and more successful. Derek previously led teams at Flywheel and LinkedIn and has a background in customer service.  In this episode, Derek talks about branding, why you need to connect with potential leads immediately, and why chatbots aren’t the answer. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to show notes: https://morgandwilliams.com/015-a-simple-way-to-turn-more-website-visitors-into-sales-calls-with-derek-homann/
33:32
June 10, 2019
#014: How to 3x Your Retargeting Campaigns Using AI-Segmentation with Elad Levy
Elad Levy is the Head of Growth at Fixel. Fixel is a fully automated segmentation tool that ranks your website audience according to their level of engagement. Elad has a background in web analytics, marketing automation, and SEO. In this episode, he talks about the rise in using data, how Fixel helps marketers make decisions based on data, and what the two most popular pages on a website are. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/014-how-to-3x-your-retargeting-campaigns-using-ai-segmentation-with-elad-levy/
31:35
June 3, 2019
#013: How B2B Startups Can Leverage Content and SEO to Attract Customers with Georgios Chasiotis
Georgios Chasiotis is the Co-Founder of georgioschasiotis.com, a client-centric digital agency that specializes in online communication and advertising. By implementing advanced online strategies, they communicate your company's message directly to your target audience.  In this episode, Georgios talks about how voice is changing things, that brands need a personal side, and his process of working out what a company needs help with. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/013-how-b2b-startups-can-leverage-content-and-seo-to-attract-customers-with-georgios-chasiotis/
25:33
May 27, 2019
#012: An Inspirational Story That Every Cold Caller Should Hear with Charles Stead
Charles Stead sells ink cartridges from his bedroom office in Wales, UK. He doesn’t advertise and his company doesn’t have a website. What he does have is over 450 customers including McDonald's and Specsavers (a large UK company). He has achieved this purely through cold calling. Why does Charles think cold calling is still important in the day of email and automation?  In this inspiring and motivational episode, Charles talks about the 3 keys to success in cold calling, why connection is a dying art, and the community he has built to help people find success in cold calling. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup If you want this episode's show notes, head over to:  https://morgandwilliams.com/012-an-inspirational-story-that-every-cold-caller-should-hear-with-charles-stead/
01:06:39
May 20, 2019
#011: How Startups Can Use Customer Support to Drive Revenue Growth with Rushi Adhia
Rushi Adhia is a customer support and sales consultant for SaaS companies. With a background as a developer, email marketer, customer support executive, and much more. He now uses his skills and experience to help organizations develop strong customer service departments. In this episode he talks about why good customer service helps with retention, the use of technology, and how he works with companies to improve their customer service. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/011-how-startups-can-use-customer-support-to-drive-revenue-growth-with-rushi-adhia/
32:43
May 13, 2019
#010: Using Webinars and Content Marketing to Sell B2B SaaS Products with Kris Sharma
Kris Sharma is the founder of Freestyle Growth, a growth marketing agency for B2B tech companies. Kris started as a comedy writer, became a salesperson and moved into consulting and growth marketing. Kris is a strong believer in content marketing and a big fan of webinars. In this episode he talks about the importance of human connection in sales, providing value to leads and why he’s so passionate about webinars. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup If you want this episode's show notes, head over to: https://morgandwilliams.com/010-using-webinars-and-content-marketing-to-sell-b2b-saas-products-with-kris-sharma/
31:10
May 6, 2019
#009: How to Leverage Partnerships and Automation to Grow Your Startup with Alex Glenn
Alex Glenn is a growth marketer who started as a salesperson for a variety of companies and had a habit of finding the white space in his different accounts and markets. His current venture is Automated.af to help people find the right tech stack for a better customer experience. In this episode, he talks about the democratization of MarTech, the changing state of partnerships in B2B, and how startups can use automation to grow their businesses. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup If you want this episode's show notes, head over to: https://morgandwilliams.com/009-how-to-leverage-partnerships-and-automation-to-grow-your-startup-with-alex-glenn/
35:06
April 29, 2019
#008: A Simple and Powerful Follow Up Process That Will Help You Close More Deals with Alex Grieco
Alex Grieco is an expert in creating digital marketing agencies and has developed a system that other people can use to create a successful business. Alex is the Founder of Blue Fox Media, a Social Media Marketing agency, and Agency Mentorship Elite, an action packed 8 weeks training that helps everyday people start and grow very profitable advertising agencies. Alex truly believes that anybody can start their own online agency and live a life much more meaningful life with significantly improved income and freedom. In this episode, Alex talks about his journey in entrepreneurship, the lessons he has learned, and how to follow up with a lead. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/008-a-simple-and-powerful-follow-up-process-that-will-help-you-close-more-deals-with-alex-grieco/
28:36
April 23, 2019
#007: How to Build a Personal Brand for Networking and Social Selling with David J.P. Fisher
David J.P. Fisher shows professionals how to harness the power of relationships to uncover new opportunities and make existing business easier. He helps individuals and organizations win more business by building their digital influence and creating human connections. He has written 7 books, including the best-seller “Hyper-Connected Selling” and is the host of "Beer, Beats, and Business", a podcast which provides listeners access to conversations with entrepreneurs, salespeople, business owners, writers, and others who are leading their industries. In this episode he talks about how to take old school selling skills and combine them with technology and how to get started with using digital platforms to engage with potential clients. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/007-how-to-build-a-personal-brand-for-networking-and-social-selling-with-david-j-p-fisher/
31:16
April 15, 2019
#006: Combining Facebook Messenger and Funnels to Generate More Sales Opportunities with Arvell Craig
As an early adopter of chatbots technology, Arvell Craig helps companies create chatbot funnels that take leads on interactive journeys to become qualified opportunities. He recently launched the "COFOCUS Accountability Chatbot" inside Facebook Messenger which automates accountability conversations for professional coaches. With ChatbotFunnels.me - we are helping marketing agencies standout with their clients by providing innovation, uncommon creativity and positive ROI on ad spend. In this episode, he talks about how conversational marketing and a solid conversion process can produce an outstanding ROI for your marketing campaigns. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/006-combining-facebook-messenger-and-funnels-to-generate-more-sales-opportunities-with-arvell-craig/
32:60
April 8, 2019
#005: Using Tools and Content to Build Relationships and Follow Up Effectively with Brian Basilico
Brian Basilico helps small and medium-sized businesses connect with their perfect customers to generate more sales. He is an internationally recognized best-selling author, online marketing strategist, and sought out speaker on the topic of social networking, relationship marketing, and internet marketing for business. He has over 30 years experience of running businesses traditional and new marketing tools Brian started his first business at 16 and was doing content marketing before the internet and email existed. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/005-using-tools-and-content-to-build-relationships-and-follow-up-effectively-with-brian-basilico/
28:38
March 31, 2019
#004: Using Artificial Intelligence for Personalized Cold Email Outreach and Automated Follow Ups
Yan Moukoury is an entrepreneur and the founder of Voltaire, an AI personal assistant which uses data and machine learning to automate your research from thousands of sources including LinkedIn, Facebook, and Google. The system will automatically generate personalized follow ups and re-open a previous stalled conversation in a charming way. Yan was born in Africa and moved to the US by himself when he was 15 to play basketball. After playing professionally he moved into sales. In this episode, he talks about account based selling, how AI can assist salespeople with their daily tasks, and why AI won’t replace the need for a salesperson anytime soon. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/using-artificial-intelligence-for-personalized-cold-email-outreach-and-automated-follow-ups/
24:27
March 24, 2019
#003: Generating Better (and More) Leads From Events with Geofence Advertising From a Veteran of AOL, Monster.com, and Ad.com w/ Rob Andreski
Rob Andreski is the VP of Sales, Midwest for Enradius. Enradius is a local programmatic digital advertising platform that is bringing the value of programmatic display, mobile, video, and social to small and mid-sized businesses, non-profits, agencies and publishers. Rob is a digital media and technology sales veteran with over 18 years experience working with advertisers, agencies, and publishers. His key areas of expertise are digital advertising including display, programmatic, mobile, and video.  He started his career in digital media with the company that later became Monster.com. Rob talks about the rise of programmatic advertising, other trends in digital marketing and the power of geofence advertising. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/generating-better-and-more-leads-from-events-with-geofence-advertising-from-a-veteran-of-aol-monster-com-and-ad-com-w-rob-andreski/
20:32
March 18, 2019
#002: A Basic Framework for Using Cold Email/Calling to Generate Sales Meetings at Scale with Curtis Bendt
Curtis Bendt is the VP of Customer Success at Market Joy which is one of the leading B2B lead generation and sales development companies in the US. He has over 28 years experience in sales and is an expert in lead generation, campaign design, and lead management. He specializes in scalable, viable, quality driven lead generation and telesales. In this episode he talks about cold calling campaigns, the keys to successful email campaigns, and how they work with startups. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/a-basic-framework-for-using-cold-email-calling-to-generate-sales-meetings-at-scale-with-curtis-bendt/
28:12
March 9, 2019
#001: How to Use Automation and Chatbots to Generate Leads with Nolan Clemmons
Nolan Clemmons is a growth marketer, games entrepreneur and blogger. He assists gaming and other companies in digital marketing and is an expert in creating outbound sales campaigns from scratch. He also trains inside sales teams on how to drive organic growth. Nolan started his career at a gaming startup before getting involved in marketing. He has become the go-to guy for finding out what software and apps to use for outbound sales and marketing. In this episode he talks about his Sales Stack framework, the power of chatbots, and how to work with automation. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Link to the show notes: https://morgandwilliams.com/how-to-use-automation-and-chatbots-to-generate-leads-with-nolan-clemmons/
30:34
March 2, 2019