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Ink Tank

Ink Tank

By Movable Ink
Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time.

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Inkredible Marketer CMO Spotlight: Andrea Zaretsky
On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE as an industry disruptor and how her team is busting the "trading only" perception that meets a new generation of tech-savvy consumers.
43:53
September 7, 2021
Putting Power Back in the Marketer's Hands with Hotter Shoes' Victoria Betts
In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise and influence, Victoria walks us through how her experience with brands like Missguided and The Very Group has helped her reposition Hotter Shoes’ with a new, eCommerce-driven approach that’s ready to meet a new generation of customers.
28:24
July 23, 2021
Inkredible Marketer Pride Month Spotlight: Rich Allen-Page
On this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares how he's fostered a rewarding career at some of the largest companies in the world while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.
46:24
June 17, 2021
Marketing Innovation That Drives Real Business Impact with HP’s Morgan Chemij
Morgan Chemij is the Senior Director of Marketing and Global UX for HP, a $57.4 billion global technology company powering a product and service portfolio of personal systems, printers, and 3D printing solutions. Having spent more than five years at HP, Morgan leads all direct marketing efforts, touching everything from third-party marketplaces, SEM, Display, Affiliate, US CRM activities, and UX for HP’s global stores. In this episode, Morgan shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.  
31:13
May 18, 2021
Enhancing Customer Experience in Banking with Scotiabank’s Brittany Offredi
Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of Ink Tank, Jackie Mattia, Director of Strategy for Movable Ink's Financial Services practice, is joined by Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, to reflect on what's been a year of reshaping customer experiences and upping digital transformation. Learn how Scotiabank enhanced member experiences by taking a personalized, data-driven approach to marketing and innovation.
20:01
April 21, 2021
Creating Best-in-Class Marketing Automation Programs with Lenovo's Ashley Morse
There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth. In our latest Ink Tank episode, Ashley Morse, Email Marketing Automation Program Manager at Lenovo, talks about how she maximized that growth opportunity by creating a world-class marketing program with automated and streamlined real-time content creation. Discover how Lenovo utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.
28:46
March 16, 2021
Inkredible Marketer: Josh Zelman, Senior Director, CX at Barnes & Noble
Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of Ink Tank, Alison Linland, Movable Ink’s SVP of Strategy, is joined by Josh Zelman, Senior Director, Customer Experience at Barnes & Noble, to reflect on a transformative blockbuster year for the retailer. Learn how Barnes & Noble pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.
51:14
February 17, 2021
Retail Marketing Recovery: Tactics for Success in 2021 with Ross Williams from Emarsys
2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink’s Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.
20:47
December 10, 2020
Future-Proofing Your Mobile Strategies for 2021 and Beyond
As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team talks to Dorothy Murach, Product Marketing Manager at Upland Localytics, about shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021.
28:35
November 17, 2020
The Current State of Mobile Marketing with Travis Johnson from Airship
With more consumers reaching for their mobile devices amidst the COVID-19 outbreak, many brands have seen a surge in mobile engagement. But what does the current state of mobile marketing look like, and how can marketers work to create elevated multi-channel experiences moving forward? In this episode, Katie White from Movable Ink’s Strategy Team and Travis Johnson, Product Manager of Partner Integrations at Airship will discuss the current state of mobile marketing, including how marketers can use automation to free up valuable production time and create 1:1 experiences across channels.
18:28
November 10, 2020
Travel Marketing in a Post-Pandemic World: An Interview with Joshua Rashkin from Frontier Airlines
In this episode, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID-19 as it pertains to the travel industry. They’ll cover how Frontier has rapidly adapted their marketing communications to meet their customers’ needs, how those communications have changed over the last few months, and how they plan to re-engage their audience in this next sustained phase of the pandemic.
34:25
July 7, 2020
Inkredible Marketer Pride Month Spotlight: Saul Lopes
In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and leading transformation at a leading multinational company.
32:59
June 30, 2020
Inkredible Marketer: Joyce Poole
In this episode of Ink Tank, Alison Lindland, SVP of Strategy at Movable Ink, sits down with Joyce Poole, Sr. Director of Marketing CRM at Lending Tree, for an insightful interview with valuable career advice and best practices.
48:02
June 23, 2020
How Successful Brands Create Meaningful Digital Experiences During a Crisis
Along with the rest of the world, the way that brands market to their customers has changed dramatically in 2020. Now more than ever, brands are under scrutiny - and rightfully so. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team and Nick Ziech-Lopez, Product Owner at MessageGears, discuss how brands have pivoted to develop creative, customer-centric digital experiences and meaningful content.
26:26
June 16, 2020
How Successful Retail Brands are Accelerating Digital Transformation During COVID-19
Even in the best of times, retail processes - from supply chain to marketing - were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping experience. In this episode, Julio Lopez and Rachel Cowlishaw from Movable Ink’s Strategy Team sit down with Ashley Ellis, RVP of Enterprise Retail Sales at Salesforce, to discuss how the most successful brands are bringing rapid innovation into their marketing strategies, and how they are creating a single view of their customers.
17:52
June 9, 2020
The New Rules of Retention: Part 2
In part two of this two-part series, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team will share valuable industry insights and discuss how brands can drive long-term customer value.
19:25
May 26, 2020
The New Rules of Retention: Part 1
If you’ve tried a new product or service as a result of this pandemic, you’re far from alone. In fact, many companies have seen an uptick in new business as a result of COVID-19. Marketers are now challenged to keep those customers engaged over time and to convert them into high-quality, long-term customers. In this episode, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team will share valuable industry insights and discuss how brands can drive long-term customer value.
29:09
May 19, 2020
Reimagining the In-Store Experience in a Post-Pandemic World
As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic? For retailers, the in-store experience will never be the same. Join Julio Lopez and Becki Francis from the Strategy Team at Movable Ink, along with John Swords, Head of Customer Experience at FindMine, to explore how retail experiences need to evolve in this new climate. They’ll discuss current retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.
27:28
May 12, 2020
Adapting Subscription-Based Services in the Wake of COVID-19
From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working? In this episode of Ink Tank, Naveen Wall and Julio Lopez from Movable Ink’s Strategy team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn. They’ll explore strategies that are unique to subscription services and take a look at the brands that are doing an incredible job.
18:35
May 5, 2020
How Financial Services Marketers Keep Customers at the Core of Their Communications
The novel coronavirus is having a massive influence on the global economy, and marketers need to respond and adapt to a quickly changing landscape. In this episode, Jackie Mattia and Elle Kross from the Client Strategy at Movable Ink share industry-specific tactics that financial services brands to retain customers, maintain transparency, and ensure education and understanding as the crisis continues to develop.
25:14
April 28, 2020
Navigating Uncharted Email Territory with Tom Buchok of Mailcharts
In this episode, Alison Lindland, SVP of Strategy at Movable Ink, and Tom Buchok, CEO of Mailcharts, discuss some of the surprising trends happening in email marketing right now amidst the coronavirus outbreak. They’ll cover how marketers are changing up their email campaigns, trends in email engagement, and how marketers can stand out from the pack in a sea of “COVID-19 Update” subject lines.
21:29
April 17, 2020
Introducing Ink Tank by Movable Ink
These days, when it comes to marketing, there’s no such thing as business as usual. That’s why Movable Ink is bringing you Ink Tank: a video podcast series for marketers in today’s ever-changing environment. Subscribe now and don’t miss a thing.
00:54
April 13, 2020