Artificial Intelligence and Product Strategy podcast.
By Arek Skuza
Follow my podcasts to learn how successful companies launch Artificial Intelligence-driven products and implement product strategy. You will find a vast number of robust case studies, insights, and manuals.
Podcast #39 -- Dimitry Norenko (upSWOT) :: FinTech, Fund Raising, Artificial Intelligence, Product Management
Founded in January 2019, Upswot technology serves dozens of financial institutions helping them to build loyalty and grow engagement among their SMB clients. The platform is a white-labeled portal deployed into customers’ private cloud and connected with the online banking application. Using an approach similar to Plaid, SMBs connect their data for continuous, API-enabled access to QuickBooks, Xero, Salesforce, and 120+ other business critical SaaS applications. Data is aggregated in real-time and thousands of signals are analyzed to help SMBs better understand the health of their businesses via interactive dashboards. On the back-end, Upswot surfaces meaningful data for relationship managers to upsell the right products and services while building more meaningful and longer-lasting relationships.
June 28, 2021
Podcast #38 -- Piyush Chandra :: Nauto, Artificial Intelligence in heavy trucks business, Product Management of AI-powered products
Save Lives. Save Money. Now. Nauto has the only real-time, AI-enabled fleet and driver safety platform that helps predict, prevent and end distracted driving. Piyush serves as the product director and he has incredibly insight to share.
June 7, 2021
#37 -- Oleksandr Kolyakin :: Shell, Artificial Intelligence, Product Management, Future of Gas Stations (service stations)
Oleksandr is General Manager Retail CEE at Shell | CEE Downstream Representative | Board Member.
May 28, 2021
#36 -- Go-To-Market (GTM) strategy examples for inspiration
Launching a new product or service (or entering a new market with the existing portfolio) isn't obvious. How can you ensure that you'll reach the right KPIs and achieve your business goals? For that very reason, to improve their odds, businesses leverage a plan known as a GTM strategy (go-to-market strategy).
April 3, 2021
#35 -- Difference between AI, ML and DL
Although the three terminologies are typically used interchangeably, they no longer pretty refer to similar things. Let's look into the three buckets of computer science and compare artificial intelligence vs. machine learning with a little deep learning grasp.
March 22, 2021
#34 -- Go To Market Strategy in the COVID era
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are external ones. COVID19 is one of the most influential forces, which demanded many companies to revisit their go-to-market strategy.
October 24, 2020
#33 - Artificial Intelligence For New Product Development
New product development (NPD) is designing and launching products to answer a market opportunity. AI for new product development has applications across various business sectors. How does AI help to bring products faster to the market with more accurate results?
September 28, 2020
#32 - ROI of Artificial Intelligence project : challenges, Do's and Don't, what to consider
AI can fail you, and in a big way: by delivering results, which nobody cares about, or providing results only if you invest millions, which might not guarantee final success. Measuring the ROI of the Artificial Intelligence project will put you on the right track.
August 2, 2020
#31 Implement AI - What can Product Manager do about AI and where to start implementing
The hype around artificial intelligence (AI) has led to lots of jargon making the technology difficult to understand in product development. I have asked myself? What are the elements which product development should cover in the process of building great AI-powered products? I will answer the question by exploring the elements of the AI technology development process.
July 25, 2020
#30 - Case study of Lemonade - insurtech startup, bots, AI and automation
Lemonade is a next-generation AI company offering home insurance products. It is a pioneer in the InsurTech ocean. Its adoption of machine learning (ML) goes beyond customer experience and driving efficiencies to underwrite risks and manage claims. Considering Lemonade as a disruptor to the insurance industry, top-notch investors like SoftBank, Google Ventures, and Allianz financed the company with a $480 million funding. The investors' trust was strengthened as the startup managed to attract more than 14,000 subscribers in eight months only. It is is not the end of the fantastic story. Having reached $1m ARR in Q2 2017, Lemonade's ARR reached $10m ten months later and jumped from $1m to $100m in 2.5 years.
July 18, 2020
#29 Conversation with Benjamin Okuka: Automotive Market, eCommerce, AI and Product Managers
Ben leads the B2C Experience Product team at FordDirect to develop and launch digital products during a time when Ford Motor Company is undergoing massive transformational change. Ben is responsible for the product management of Ford Motor Company North America portfolio of B2C digital experiences, including ford.com, lincoln.com, ford.ca, lincolnofcanada.com, regional dealer websites, and several other digital properties. Over the last six years, Ben has led Digital Retail initiatives and has developed deep domain expertise on this subject matter. He is an automotive eCommerce leader driving efforts to simplify the car buying process and experience through digital transformation and delivering stellar digital experiences for Ford Motor Company and it’s dealer body. In this podcast, we will cover the following topics: - What are the challenges in integrating advanced digital technologies into the buying process? How Artificial Intelligence influences the process of buying vehicles but also communicating with buyers? - Personalization - is it still something new, or is it commoditized already? How does CX need to be redesigned considering customers’ expectations? - What Product Managers can do to stay more competitive and bring even more value to companies like Ford? What do companies expect from Product Managers in the era of digital technologies and direct communication?
July 12, 2020
How did Go Pro start to implement Artificial Intelligence - 5 steps and few rules
You might think that AI requires a lot of people, funding, and complicated infrastructure. GoPro examples prove you can start small, with one person, ready to go software, and a lot of experimentation. In this video, I explain how GoPro began, as I think their approach is very inspirational. They started small and experimented with solving real customers' pain points. If you want to learn about Artificial Intelligence from home, please visit my website for more resources: www.arekskuza.com/learn Arek Skuza
June 10, 2020
What does it mean to be a Scrum Master in global, American enterprise.
Have you ever wondered what it takes to deliver robust, digital services in the global, American enterprise world? 📌 What are the scrum masters dealing with? 📌 How to deal with teams, stakeholders, pressure, and still deliver a great experience to end-users. ✅ And AI is coming, will it influence the Scrum Master job? Let’s get together and discuss these issues with Sirisha Andavolu. Sirisha serves as the Senior Analyst and Scrum Master. She has an amazing experience with brands like Southwest Airlines, Fidelity Investments, JP Morgan Chase.
May 22, 2020
Where Artificial Intelligence and ethics meet.
The systems we require for sustaining our lives rely upon algorithms to run. Entertainment, food distribution, healthcare, fuel, global banking, sport and wellness, and much else are becoming highly automated. AI development needs reliable moral guidance if we are to avoid some of the more catastrophic scenarios envisioned by AI critics. I am excited to conduct a conversation with Reid Blackman Ph.D., about Artificial Intelligence and ethics. Reid works with senior leaders to develop and deploy strategies that identify and solve for ethical red flags. He is a Senior Advisor to Ernst & Young and is a Founding Member of EY's AI Advisory Board. After hours, he is a father of two and, when they let him, he enjoys rock climbing.. In this LIVE conversation, we will cover: 📌 What has been discovered by researching ethics in Artificial Intelligence? Where are we now with this subject? 📌 What about the machines' responsibility? Will the robot be ever responsible for any damage? 📌 Chips under the skins, wires in our skulls, cars rushing while the driver is sleeping - any chance to make that ethical? If you like what I do, please check my website: www.arekskuza.com and grab the newsletter: https://arekskuza.com/newsletter/
May 8, 2020
What is the future of the recruitment business in the era of Artificial Intelligence?
Check the interview with Anurag Ranjan, who is a manager at ICONMA, American recruitment and staffing company. We live in the same city, Dallas, but due to COVID19, we couldn't meet for this face to face. We decided to get the chance and do it online. He explained what the future of the recruitment industry in the Artificial Intelligence era is. Anurag also shared his insights and recommended how to look for a position in the age of algorithms. Here is what you will learn by listening to this episode. 1. What are the benefits of AI for recruiting? 2. How can recruiters use AI? What candidates need to consider? 3. Do you think AI can take over humans in recruitment? This podcast is based on my LIVE video conversation, which you can watch here: https://youtu.be/YSWtEOnbkHg --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
April 24, 2020
Does the product manager personality matter to product management?
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of today, they glue many functions that touch a product - design, prototyping, customer success, marketing, operations, growth hacking, and more. Certainly, I can call them CEOs. Listen this podcast to learn: 1. Why does the proactive approach in product management pay off? 2. Extrovert or Introverts - it doesn't matter as long as information circulates. 3. Ball catcher is better than the groin. 4. Two ears and one month - good proportion This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/product-managers-personality/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
April 16, 2020
How to Become a Product Manager with No Schooling
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit and a high level of emotional intelligence. The best PMs are confident in their abilities and willing to push the envelope in search of the next big thing. Though the road may be unconventional, the ingredients required for effective product management are the same. Listen this podcast to learn: 1. What is a product manager? 2. What does a product manager do? 3. How can you become a product manager? 4. What skills do you need to become a product manager? This podcast is based on my article, which you can read here: https://arekskuza.com/the-innovation-blog/how-to-become-a-product-manager/ --- Subscribe to my newsletter and get tools, articles, interviews and coaching - www.arekskuza.com Keep launching amazing products!
April 14, 2020
Why Artificial General Intelligence is important and when it will be achieved?
What is Artificial General Intelligence? Why Elon Musk partnered with Microsoft to keep working on it. Is your microwave going to be smarter than you? Also, why is Artificial General Intelligence a different animal than Artificial Intelligence? Couple links: Architects of Intelligence book: https://www.amazon.com/Architects-Intelligence-truth-people-building-ebook/dp/B07H8L8T2J Subscribe to my newsletter: www.arekskuza.com
April 7, 2020
From nothing to Slack - the best way to find the best ideas for your new, digital product.
Do you see customers' pain-points and don't know how to turn them into a powerful, digital product? Are you wondering which idea should be turned to the new product? You can't decide which concept is better for your customers? Embrace Slack's founder approach, which I call "SideEffect". Listen to this podcast and start leveraging "SideEffect" tomorrow. Here is the link to slides I mention in the podcast: https://drive.google.com/file/d/1lAFk6Cw6R_1eNdkkFQqOlPUgLD8U8Un0/view?usp=sharing Check my website: www.arekskuza.com
February 18, 2020
What are the secrets of the best product managers?
To succeed, product managers must demonstrate a specific set of core competencies — no matter where they work. But, the role of the product manager is particularly hard to define. They operate with a wide range of responsibilities and huge pressure to deliver results, often without reporting authority. The future of a product is never predictable. As it meanders — discovering, fine-tuning, and pivoting — product managers shape the way forward, far more so than in a larger organization which have steady-state goals and plenty of minds to guide the way. With never enough resources and always discovering unclear paths, product managers are flying the plane while building it. This brings out either the best or the worst in a person, but the opportunity to drive impact is tremendous. From strategy and positioning to pricing and customer retention, they are challenged to do more with less.
February 17, 2020
Go To Market Strategy framework. Step 1 - capture trends into four puzzles.
Trends capture provides a 360 perspective of the external circumstances that affect product launch and go-to market startegy. While defining future objectives for a product or service, trend capture is used as a basis on which future go to market strategy assumptions are designed. Market trend capture involves getting four puzzles together: Puzzle 1: Understand trends in consumer needs (value propositions shift and expectations) Puzzle 2: Shifts in Consumer Perception of Value are dynamic, and it necessary to track the real-time Puzzle 3: Capture the cost drivers which trends are providing Puzzle 4: Grasp and track change and evolution of the niche Curious what trends capture presentation/visualization looks like? Please go to my post and study a few examples I have uploaded for you: https://arekskuza.com/the-innovation-blog/go-to-market-strategy-building-capture-market-trends/ Happy listening! Please provide feedback to firstname.lastname@example.org
December 13, 2019
Go-to-market strategy and a new product launch framework
New products and product innovation are the best ways to promote growth. Apple, Microsoft, Sony, and thousands of small and mid-sized companies' managers understand that the launch of new products is necessary. Customers are impatient, they expect new features, enhancements, and continuously developing a value proposition, and they are ready to pay for it (either with money or data). At the same time, 95% of products fail because companies are mostly busy with building features, and they don't develop effective Go-To-Market strategies. Figuring out and mastering a go-to-market approach is no trivial task — it separates the organizations that will be prosperous and sustainable from those that won't. Grab the podcast with the framework, which I think, is useful in building compelling go-to market strategy. www.arekskuza.com
December 6, 2019
Retail innovation conducted by Amazon's physical stores.
How the retail will never be the same again? Amazon's retail strategy extends well beyond Amazon.com into brick-and-mortar cashier-less and pop-up stores that purposely disrupt the retail model. What is Amazon doing? What is the company tactic? Should Carrefour, Wal-Mart, IKEA, H-E-B, or Auchan be afraid? Let's see in the podcast what is Jeff Bezos's crazy journey. I am Arek Skuza, I work with companies on product launch, product market fit, and go to market strategy. Welcome to my podcast. Happy listening.
November 20, 2019
Open innovation for product growth acceleration.
Open Innovation has been widely embraced in organizations across the world. It has proven its effectiveness in the US and Europe, as well. Many cases of it being used efficiently by businesses like P&G, Lego, Samsung, GE, Tata Group, Marico, Philips, and BlaBlaCar. On the other hand, there are still firms that are yet to embrace Open Innovation or are unable to extract value from it. The promise of Open Innovation Time savings: reduction of time-to-market via Open Innovation. Cost savings: reduction of cost-to-market Open Innovation brings more novelty to current or new customer segments than Close Innovation. Open Innovation is an efficient way to face fierce competition in an environment where new business models and processes are being scaled by fact moving innovators. Its achievement is rooted in organizing multi collaboration between various players and parties to create a sum that is greater than the parts of the partners. When put into practice, this enables organizations to access ideas, skills, technologies, and assets quickly, combine them efficiently and bring product growth quicker and cheaper.
November 13, 2019
Linking customer experience to value. How does co-creation save money and increase ROI?
Welcome to my next podcast. Listen to this piece to learn: 1. What is co-creation, and how you can quickly embrace it in your business? 2. Why is co-creation the future of any successfully launched and scaled product/service or microservice? 3. How did DHL leveraged co-creation to launch: - Parcelocopter; - Smart Glasses; - Trucks maintenance on the demand; Enjoy it and let me know what do you think. www.arekskuza.com
August 28, 2019
Nobody owns ideas. Execute or die EUREKing.
Nobody owns ideas! Execute on innovation or die EUREKing. Put the podcast on and learn: Amazon. Nike and Zalando say an open-source mindset fosters collaboration and make it easier for companies to gather resources and tackle subjects like sustainability. Nordstrom an American chain of luxury department stores, a retailer with $15.86 bln revenue in 2019 started the open-source project called Hello, Retail! The scheme aims to simplify and accelerate the process for merchants, which are adding a product to a retailer’s inventory. Anadarko Petroleum Corporation experiments with different options, and technologies, including artificial intelligence (AI), highly effective algorithms, machine learning, and software development methods. The digital R&D teams want to figure out how these tools can leverage and accelerate the performance of the petrotech business players and partners. Enjoy it and follow me at www.arekskuza.com
August 21, 2019
Arek Skuza | The myth of corporate innovation lab 🔬 it should bring money 💵 right?
The biggest and medium companies opened their innovation labs. Many companies will open innovation labs in the nearest future. Does the corporate innovation lab bring money to the mother company? Can it change the revenue of large and medium-size companies? Listen to this episode to learn: 1. UPS example of changing its core product with startup partnership and acquisition 2. how can executives of large companies shift the performance of their products 3. a few tips regarding the strategic angle of corporate innovation labs. If you like what I share with you, please go to www.arekskuza.com and subscribe to my newsletter, it's highly curated content about scaling startups with large companies and corporate innovation.
May 1, 2019
Arek Skuza | How to quickly scan startups before you start doing business with them.
Don't introduce bad startups to your boss. You don't want to sound ridiculous or not prepared. How to quickly scan startups before you start doing business with them. If you want to learn more, subscribe to my weekly letter at www.arekskuza.com
April 29, 2019
How to engage high level executive into your innovative project - 3 methods that work.
"I don't know how to speak to the CEO and Board of Directors team and convince them to allocate their time into my innovative project." We had a FB Live and I explained 3 methods which you can use if you struggle with catching the attention of CEOs and Board of Directors team and you find it hard to engage them into your innovation, startups project. 1. Show money and BMC not features. 2. Calculate staff turnover cost. 3. Show CEOs how you will protect the big corporate brand. Please grab this podcast if you stuck in traffic :):) I hope I help you a little in your corporate innovation effort. Good luck !!!
April 24, 2019
How corporations and startups can make deal faster and build trust quicker. Corporate Summit Dallas takeaways.
How startups and corporates can build a deal faster and quicker. In this episode you will learn from 7eleven, Fidelity, Wells Fargo and AT&T executives. Some of their tips: 1. Build timeframe expectations. 2. Answer phones and emails. 3. Engage and ask questions (not obvious for corporate guys) 4. Have a clear Value Proposition (startups) learn more in the episode. Enjoy. Please follow me on: Twitter LinkedIn and grab my newsletter.
April 22, 2019
Episode 7: If You’re Doing Innovation For The First Time, Do Not Make This $10M mistake. And How Smart Incumbents Can Respond To External Disruptive Threat
Do Not Make These Mistakes When Responding To Startup Threat Speed: 1. Do not try converting your employees into "intrapreneurs" because its oxymoronic and will cost you. Like $10M. 2. Do not wait and see. Be a fast follower instead. Do this on the outside. Build from Lego blocks. AI is one. 3. By all means have a process if you want to work with startups. Especially if you don't acquire them outright and fully. Get startups to build for you. They are better at building new things. 4. Experiment to run fast like entrepreneurs do. Use half-finished prototypes to go to market to get to proof to shut down all politics and executives with years of experience of doing the same thing over and over again. 5. We studied #Fintech sectors at the flapping edge of disruptive Armageddon: shareholders are rewarding companies for experimenting. 6. Small teams are better at disruptive innovation 'cus they have no bills to pay or as, Stanford MBA's among you would say "solve for disruption, not vested interest." --------- Follow us on twitter.com/_100Hz Find 100Hz on LinkedIn. Arek & Maciek
March 1, 2019
Episode 6: How entrepreneurs remove problems.
Dear CEO, CMO, General Manager or innovation freak, we have a new episode for you. Jump into this podcast and assimilate: a) Entrepreneurs have always-on curiosity and fall in love with problems. Their obsession with problems is more than a 9–5 job. b) Entrepreneurs leverage their ecosystem while companies fixate on internal specialists or buy expensively via consultants. Entrepreneurs crowdsource all the time. Delivers better skills and faster solves because ideas that bubble out of the ecosystem are more disruptive cus they connect the dots across different fields in more unusual ways. Hear about a marine biologist solving a tech company problem in the podcast. c) More curious? Find out about a start-up that “triangulates” weather off mobile devices, conductivity, plus home based IOT and sells data to … airline and autonomous vehicle companies. Can energy go the way of email (hint: free data-driven model) and about the entrepreneur's version of the gas station of the future. d) Because you attended a “Disrupt/Transform” conference last week may make you more energised, but this will pass. Companies naturally stifle all good ideals because they have a very good reason to. If you can afford to have your ego deflated work with entrepreneurs side by side as the least knowledgeable guy in the room. You’ll get to know the startup mindset. Contact us for details. e) Be obsessed on the end-user. Drive solipsistically if/when there’s no end user yet by totally owning the product and problem. Solve for yourself. f) Idea not working? Change tack quickly. YouTube’s original slogan was “Tune In, Hook Up.” Please don’t shout “pivot” every step of the way because nobody does that. --------- Follow us on twitter.com/_100Hz Find 100Hz on LinkedIn. Arek & Maciek
January 14, 2019
Episode 5: Why speed matters?
This episode will pack your head with the following food: - Nokia did not believe iPhone was the competition, they believed iPhone was threatening the PC. - Set culture from tight to loose. Experimental approach questions the status quo and must be open to first-hand outside stimuli. Execution requires tight grip. Know when to have which. Reward appropriately for improving # of experiments, not success rate. - Remember % hits correlates with % misses: the only way to get more hits is by trying more: so increase productivity and reduce batch size. Zara puts out 40,000 SKUs to market/year and ships every 1-2 weeks – faster than startups. - You will retain best entrepreneurial staff because they will shine in new roles. Change culture from top-down driven to "let the best ideas percolate." - Slack is one of the biggest unintended consequences in business apps, valued at $7bn. - It's not the speed that kills, but coming to an abrupt stop. Keep strong momentum and become the experiment factory (Jeff Bezos).
December 5, 2018
Episode 4: Why digital ventures are on the rise?
This episode is about digital ventures, new ways of building startups for and with large corporations. Listen to learn about: - why digital ventures are on the rise? - How Microsoft, NordStorm, Unilever and few others are leveraging digital venturing and startups approach. - Can large companies be fast and lean? - Why shareholders of large companies might actually don't like startups?
November 17, 2018
Episode 3: 5 reasons large companies can't act like startups and 5 ways you can change it .
Please let me introduce you to 5 big reasons why large companies can't bring startup speed into their world. Those five are: - lack of board members and senior leadership teams support - lack of access to customers which enables customer-centric experiments - Lean Startup tools and how to practice them - incentive-based actions - breaking silos in large companies Listen to this episode to learn how to recognize those obstacles and how to overcome them. If you listen to it, you will learn how you can quickly: - engage your employees, - bring speed of startups into your company, - motivate employees so they will discover new growth spots.
October 24, 2018
Episode 2: How City Halls can foster collaboration between large companies and startups.
In this episode, I am explaining why local governments play important role in bringing innovations to local communities. What kind of tools City Halls can use, how they can support large companies as well as startups. I share examples of Boston. Cincinnati and San Francisco to prove it works.
October 19, 2018
Episode 1: How Coca Cola, Apple and McCormick works on personalization embracing startups world.
In this episode you will learn real examples of large companies entering startups world. Coca Cola, Nestle, Apple want to offer us personalized products and services. Why and how they do it with startups? This is what this episode provides. Enjoy !
October 19, 2018
October 18, 2018
October 18, 2018