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MRXplorer

MRXplorer

By KP and Z

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!
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2: Time Travel and Trend

MRXplorerAug 05, 2018

00:00
27:28
Leave-taking

Leave-taking

We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere. 

Apr 18, 202236:05
Do I still belong here?

Do I still belong here?

Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavily to her concerns about the way her career has evolved. From career paths to how one's focus changes during a career and what that means for the roles they take on, Kristina and Z talk it out in this impostor syndrome therapy session. 

Mar 30, 202229:47
We're Back! with Kristina and Z

We're Back! with Kristina and Z

Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like. 


Also, Wordle and Nerdle get a mention! 

Feb 23, 202226:22
Semiotics 101

Semiotics 101

What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it.
Jul 20, 202145:20
MMM: Is agile the correct focus point?

MMM: Is agile the correct focus point?

Z and Kristina muse over a few things in this episode.

- When will "agile research" become "research"?

- When will "agile research" reach business-to-business research?

- Is "agile" excluding the ability to achieve inclusive research? 

- Whose job is it to solve data quality issues or DE&I in research? 

Jun 17, 202130:34
DEI Part 1: That's a Wrap

DEI Part 1: That's a Wrap

Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast.

May 25, 202140:42
Exploring DEI in MRX: Accessibility with Mary Ann Mendez
Apr 18, 202157:04
Monday Musings: Storytelling in #MRX
Mar 22, 202128:29
Exploring DEI in MRX: Melissa and Anacely on being Latinx in MRX
Feb 02, 202101:05:04
Exploring DEI in MRX: Mario Carrasco
Jan 11, 202147:10
Exploring DEI in MRX: Sia Najumi and Tatenda Musesengwa
Dec 09, 202048:07
Exploring DEI in MRX: Pepper Miller

Exploring DEI in MRX: Pepper Miller

Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversation was very thought-provoking; we're sure you'll agree. Are you ready to dig in? 

To shop Pepper's books: https://peppermiller.net/black-still-matters/

To learn more about Pepper: https://peppermiller.net/


Nov 23, 202058:21
MRXplorer Diversity and Inclusion: An Intro

MRXplorer Diversity and Inclusion: An Intro

We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around this topic. 

Nov 17, 202011:06
Ethnography 101 with Carrie Williams of brand-lab

Ethnography 101 with Carrie Williams of brand-lab

Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive! 

References mentioned:

Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Trendwatching: https://trendwatching.com/



Nov 03, 202055:55
S2: Ep2 - CX 101 with Rajul Jain

S2: Ep2 - CX 101 with Rajul Jain

Welcome to CX 101 with Rajul Jain who works for Microsoft's Customer and Market Research team. Listen to learn hat is customer experience research, how is it different from user experience research? What does it measure? When should you use it? And what considerations should researchers keep in mind when it comes to diversity and inclusion in customer experience research?
Sep 30, 202031:27
Season 2: Ep 1 - A Bunch of Types of Research

Season 2: Ep 1 - A Bunch of Types of Research

A group of crows is a murder. A group of fish? A school. But what do you call a group of research methodologies? 

We're kicking off our 2020-2021 season with a live brainstorm of research methodologies in various groupings - advanced modeling, behavioral research, retail, ethnographies, and more! This kicks off a new year of exploring the world of insights, where we'll dive into each group of research types. For now, enjoy hearing us list off 27 different methodologies, some of which have sub-types! The list is FAR from conclusive, so send us methodologies we missed! 

Twitter: @mrxplorerp

Email: mrxplorerpodcast@gmail.com

Sep 09, 202034:22
Reflection, Resources, and the Future of MRXplorer
Jun 23, 202022:06
Be part of the solution

Be part of the solution

A few questions to consider about inclusion in research and in the workplace.
Jun 09, 202002:36
Two women's experience in insights

Two women's experience in insights

Z and Kristina chat about being a woman in the market research industry, and their experiences seeing other women in leadership roles within the industry, their perceptions of being able to the mothers AND market researchers climbing career ladders, and considerations they've made when looking for new roles and new companies at which to work. 

We would love to hear from you, especially if you are not a cisgender woman in market research, and your experience in the industry. Please reach out to us and send a note to mrxplorerpodcast@gmail.com to share your experience and let us know if you'd like to be a guest on an upcoming episode to share your thoughts! 

Twitter: @mrxplorerp

May 26, 202043:37
Mini-sode: empathy amid uncertainty

Mini-sode: empathy amid uncertainty

A quick take and call to action to continue having empathy for each other and for those who participate in research.
May 13, 202004:32
Virtual Insights Summit: a brand new type of market research event
May 11, 202050:28
Learning the hard skills

Learning the hard skills

Hard skills: the ones like statistical analysis, how to write a survey, how to be a focus group moderator... Kristina and Z explore not just how to learn those skills, but how they identify when they need to expand their skillset, how to choose the learning tools they'll use, and Z shares some ideas on how she prioritizes things like what webinars to attend. 

Have comments, ideas for future episodes, or tips for triathlon training? Drop us a note at mrxplorerpodcast@gmail.com!

Connect with us on Twitter: @mrxplorerp


Apr 28, 202044:20
Learning, mentors, and networks: OH MY!

Learning, mentors, and networks: OH MY!

Join Kristina and Z in a chat about learning, which morphs into a discussion about mentor relationships, turning to your network to help you learn, and various options available for learning hard skills on the job and off the job. 


Find us on Twitter: @mrxplorerp

Send us an email: mrxplorerpodcast@gmail.com

Apr 13, 202043:20
FFL: Kristina Perkins, Microsoft on COVID-19 impacts to work and life

FFL: Kristina Perkins, Microsoft on COVID-19 impacts to work and life

Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers.
Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy!
If you want to be featured on a future episode, please send me a note on LinkedIn (https://www.linkedin.com/in/zontziry/). You can also find me on Twitter (https://twitter.com/zontziry), where I'd love to hear from you.
Mar 25, 202045:05
Coronavirus and Insights Impacts

Coronavirus and Insights Impacts

How is the coronavirus, Covid-19, impacting the insights industry? From remote working situations to research itself, let's explore some of the impacts we're seeing, and let's talk about some of the ways we can mitigate those impacts. Keeping your team engaged, being inclusive in your recruitment and in your reaching out to team members, and finding online opportunities to learn and connect with peers in the industry are all addressed. Find me on LinkedIn (Zontziry Johnson) and on Twitter @zontziry. Share how you are seeing the virus impacting your work and ideas on how to mitigate those impacts!
Mar 10, 202016:30
Conferences: what will we hear?

Conferences: what will we hear?

Research community conference season is underway! I share what I hope to hear, what I will be sharing, and what I'm curious might fall by the wayside from last year. What do you hope to hear about? Share your expectations on LinkedIn (Zontziry Johnson) or Twitter (@zontziry). And hope to see you in person at one of the upcoming conferences and events!
Feb 24, 202008:03
Research is people!

Research is people!

Amid all the talk of AI, machine learning, and other tech, what are you doing to focus on the people creating and participating in your research?
Jan 27, 202006:05
2019 Learnings and 2020 Anticipations!

2019 Learnings and 2020 Anticipations!

A few learnings from 2019, including the challenges and joys of working from home! And then a look at 2020 and what things I'm anticipating will happen in market research. What are *you* excited about for 2020 and beyond? Share on LinkedIn or on Twitter (@zontziry)!
Dec 24, 201921:22
Save the Trackers!

Save the Trackers!

Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers better and keeping them around. At least until we find technology that gives us attitudinal measures consistently over time.
Dec 10, 201918:33
Transformation: what it isn't, what it IS

Transformation: what it isn't, what it IS

Have you been faced with "digital transformation," or "modern market research," as a goal for your team, but can't help but feel like nothing has actually changed? What does "transformation" actually mean? What does it involve? And, perhaps more importantly, what is it not?
Nov 25, 201916:36
A Board Game Lesson on Insights

A Board Game Lesson on Insights

A boardgame I played recently resulted in some introspection on research projects and keeping our eyes on the prize while not ignoring the value of the small steps along the way.
Nov 05, 201909:43
Events: brands, agencies, attendance, oh, my!

Events: brands, agencies, attendance, oh, my!

After attending a couple of local events recently where there were more agencies than brands, I reflected on why, when *I* worked for a brand, I didn't attend research industry events. There's a call to action for agencies and brands both in this one.
Sep 23, 201913:04
Opportunities for growth and for sharing your stories!

Opportunities for growth and for sharing your stories!

First, let's talk about the changes that are available to us as insights professionals. Then, let's talk about the attitudes that exist regarding change. Last, a call for your stories about risks you've taken and the learnings along the way -- wins AND failures.
Sep 10, 201916:60
Changing the way we work

Changing the way we work

Whether an experienced market research pro or a newbie, we all are kind of stuck being order takers, not strategic partners. How can we change that? I give three suggestions for starting the journey from reactive to proactive. Follow me on Twitter (@zontziry) or on LinkedIn (Zontziry Johnson) to continue the discussion!
Aug 27, 201919:02
The Many Fields of Market Research

The Many Fields of Market Research

I've spent nearly 15 years in the world of market research, mostly doing satisfaction studies of various audiences, especially Business to Business. I'm realizing how little I actually know of the rest of the market research world. What does that mean for how we talk to each other in research?
Jul 31, 201911:37
Education in insights

Education in insights

Recorded in New England, on the Harvard Business School campus, I pontificate on the need we have to partner with education institutions better to create curricula that not only prepares the insights teams we need, but gets people excited to work in the insights roles we have!
Jun 29, 201912:14
Insights industry vernacular

Insights industry vernacular

Let's change how we talk to each other in this industry: no more "client" or "vendor," but rather market research partners. Isn't that more descriptive of how we're working together anyway?
May 30, 201913:22
IIeX NA 2019: a few weeks later

IIeX NA 2019: a few weeks later

A couple of weeks from the IIeX NA 2019 conference, here is what's stuck with me: Hannibal Brooks' talk and the new speaker track led by Annie Pettit; the overwhelming number of research companies; the spectrum of insights team size and ability; how much there is to learn from each other, no matter who you are, how long you've been in insights, or where you work.
May 13, 201919:30
IIeX NA 2019: Expectations and Experiences

IIeX NA 2019: Expectations and Experiences

Recording from on site in Austin, TX, it's MRXplorer at IIeX NA! Hear why I heart IIeX NA, and what I'm hoping to hear about from my friends and colleagues in this industry.
Apr 22, 201910:26
Support MRX or replace our jobs? The role of tech

Support MRX or replace our jobs? The role of tech

As we see evolutions in tech impacting the market research industry, why are we so slow to adopt the new tech? Are we worried about being replaced? Is that really what tech would do for the industry?
Apr 15, 201908:04
Benefits of tech: more time to think! Or is it?

Benefits of tech: more time to think! Or is it?

Linking to a personal experience with having gained some time back in my schedule, I debate whether efficiency gains in research will truly translate to space for researchers to "be more strategic."
Apr 09, 201906:55
Blockchain on my mind

Blockchain on my mind

A haiku: Blockchain, can you solve my sample problems for real? All of them? But how?
Feb 15, 201912:49
#MRxChat January recap

#MRxChat January recap

The #MRxChat has been revived by Jamin Brazil and Jake Pryzlak. I thought I'd share a recap of the first Twitter chat about customer experience research and market research. Check out the tweets by searching for #MRxChat, and join the next chat Feb 19 at 9am Pacific time!
Jan 26, 201916:42
Rambling thoughts post-Converge

Rambling thoughts post-Converge

Are we seeing a convergence of data science and market research, or an evolution? Do we need to be a bit more humble as researchers or do we need to just go back to basics and use our expertise better? And last, let's talk data quality and blockchain.
Jan 18, 201920:10
IA Converge 2018 Conference Report

IA Converge 2018 Conference Report

Weren't able to make it to Insights Association's Converge conference this year? I've got you covered: I give you a quick summary of every talk from the two-day event in Los Angeles, California! Occasionally, I also share some thoughts on the topics, but I try to stick to just giving you the synopses.

This is unedited, so enjoy!

And Bunmi Onibokun, I'm sorry for not writing your last name down.
Dec 08, 201842:45
3: Do bees bite? and other business questions

3: Do bees bite? and other business questions

This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your client has a business question they want researched, but is it the right thing to be researching?
Sep 05, 201828:24
2: Time Travel and Trend

2: Time Travel and Trend

Let's go back and time 15 years and compare the advancements in tech generally with the advancements in market research! And then let's talk about keeping trend. Note: this is extremely subjective, based on my experience over the past 15 years in market research roles. It doesn't necessarily reflect everyone's market research progression.
Aug 05, 201827:28
01: Digital nomadery and market research
Jul 01, 201813:50