On today's episode, Ami Kassar interviews Scott Omelianuk, Editor in Chief of Inc. magazine and Inc.com, on his experience coming in as Editor in Chief just a few weeks before the pandemic hit.

Mr. Omelianuk recently joined Inc. as Editor in Chief, where he oversees the brand’s recognition programs, events, and content, and is charged with creating new lines of business to support the entrepreneurial community. Though in the role for less than a year, he has already redesigned Inc.’s digital and print properties, launched a data product for firms looking to invest in small businesses, partnered with the U.S. Chamber of Commerce on a series of SMB town halls and created its breakout Best in Business franchise.

At the Stevens Institute of Technology—a U.S. News & World Report “Top 25 Innovation School”—he is a professor in the School of Business and Technology where he teaches marketing and entrepreneurship and serves as an Entrepreneur in Residence at the University’s Venture Center.

Prior to arriving at Inc., he advised start-ups and businesses in transition as a partner in HumanConsult.io, a consultancy at the intersection of content, commerce, and technology. There he employed the proprietary “Quid Si” methodology, a combination of rapid ideation, the lean canvas and transformation management to help businesses in transition develop strategic plans, sales and marketing strategies, investment theses and digital transitions. Additionally, he was co-founder of a wellness business for which he wrote the patent.

Mr. Omelianuk is widely known for his 12-year tenure at This Old House, where, before its successful sale to private equity, he built a reputation as a creative strategist who took a beloved brand, polished its image, and built around it a tapestry of related businesses, including digital offshoots, Spanish-language TV, lead generation, affiliate revenue, licensed products, and a mobile game strategy. He oversaw English- and Spanish-language television shows, several websites, social channels and a magazine. In an intrapreneurial role at its parent company, Time Inc., he was a C-suite advisor, sought out partnerships and acquisitions and pioneered user-generated content, social video, AR, a mobile gaming strategy, lead generation and other now common digital technologies.

Prior to This Old House Scott held senior positions in television, where he was variously an on-camera host and producer at Full Frontal Fashion and a partner at Kaufman Films, the creator of The Real Housewives franchise. Earlier in his career, Mr. Omelianuk was an architect of Esquire magazine’s renaissance, increasing revenue 75 percent, overseeing brand licensing, and while there authored four books in the Things a Man Should Know franchise, which he created and then co-wrote with Chopped host Ted Allen. As a journalist, he has covered style internationally for GQ, been a columnist at Details and contributed to the Wall Street Journal, The New York Times, and other publications.

Honored with Ad Age A-List and Media Vanguard awards, Scott is a sought-after speaker on entrepreneurship, marketing and branding, and often appears on television as a business, media and lifestyle expert. A graduate of Gettysburg College and the Newhouse School at Syracuse University, where he obtained an MS in Journalism, he sits on the board of the MIT Enterprise Forum or New York City.

Recorded 01/08/2021.

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