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ADD A ZERO Business Challenge

ADD A ZERO Business Challenge

By Jay Allen
Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve?

Then your in the right place!

We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income.

Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.
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020. ScaleUp Unscripted - Mission Statements
I wanted to share with you something completely new that we've started doing! Every week, we host. a FREE TO ATTEND, LIVE and INTERACTIVE zoom session entitled the #ADDAZERO ScaleUp sessions.  Whoever is first on the call, gets to join me in picking a random page from the #ADDAZERO Scale Up (BaseCamp) Book, from which we will take the subject heading, and then discuss that with those on the call.  What it is, its importance and the impact of either having or not having this within YOUR business.  This week, we stopped on the Subject of the Mission Statement.  And whilst I've briefly mentioned this in an earlier episode. As this is SO important to the ongoing growth and development of both the business and the people within it.  We've dedicated this episode to really getting into, what it is (and what it isn't) why its important, and HOW to create a compelling mission statement for your business. If you'd like to join us at a future LIVE and Unplugged #ADDAZERO ScaleUp Session? Simply click here to register on zoom.  The #ADDAZERO BaseCamp book can be accessed here The Kindle version of the book can be found here The Audio version can be found here I've also discussed tying this to a 'greater purpose' and for us, that comes in the form of B1G1. The Global Giving Community making a difference to millions of people the world over.  You can learn more about how YOU can get involved here (Don't forget to use the code: BM14841) which in turn will also see us Give to another great Global Cause. 
34:46
July 14, 2021
19. A global mission of GIVING
In the last episode, we spoke about the importance of having a mission. And back in episode 4, we talked about your BFHAG (Big Fat Hairy Audacious Goal). The importance of thinking BIG. Well, today, I’m delighted to share I’ve got a real treat, as this SPECIAL EDITION episode is an interview with someone who, in 2007 decided to think….GLOBAL. B1G1 is a global business giving movement on a mission to create a world full of giving. Aligned directly in support of the UN 17 Global Goals, B1G1 encourages all to really understand and become a part of the power of giving. So, I was delighted earlier this week, to catch up with its Global CEO and Founder – Masami Sato. ADDAZERO are PROUD to be members of B1G1, and have made the following commitments: Every time we receive a testimonial/review we shall gift 365 days access to drinking water for people across the world. (You can leave a review HERE: http://bit.ly/MTN_GoogleReviewand help us contribute further) Every time we receive a referral/Recommendation, we shall gift 50 days of access to educational books to underprivileged children across the world. (You can make a recommendation by email introduction to: Enquiries@mytruenorth.biz) Every time someone joins our SASPathfinder Business Masterclass programme, we shall gift 150 days of Education to underprivileged children across the world. (Further details of this programme, can be found here: http://mytruenorth.biz/saspathfinder/ Every time someone joins our ADDAZERO Explorer Mastermind, we shall gift 365 days of Education to underprivileged children across the world. (Further details of this programme, can be found here: http://mytruenorth.biz/explorer-mastermind/ To learn more about B1G1 and the incredible work they do, AND how YOU can get involved also. Visit www.b1g1.com and use code BM14841 Which this month will donate 5 days of support to turtle protection in India Enjoy. To learn more about My TrueNORTH, our mission to support 1,000,000 Business Owners #ADDAZERO and help eradicate unemployment within the UK. Come and join one of our FREE TO ATTEND Weekly ADDAZERO Q&A sessions. Simply visit: https://bit.ly/ADDAZERO_Microclass for further details and to register.
31:17
June 23, 2021
18. Why Mission is CRITICAL
We start today with a question: What does the word SUCCESS mean to you? You see, despite the Oxford English Dictionary determining success to be:  noun. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one's goals. the attainment of wealth, position, honors, or the like. ... a person or thing that has had success, as measured by attainment of goals, wealth, etc... The fact is, every time I ask someone what does success mean, it means something completely different to everyone! As a business owner, you get to decide. Decide what you do, where you do, how you do and who you do it with.  But deeper than this, you get to determine WHY you get up early, go to bed late and spend your time working in the business you do. But it is only once you have clarity on what you are working to achieve, can you hope to achieve it. Only then, can you turn your attention to the business, and establish what do you need to. d, in order to achieve your success? However, as you will see, it doesn't end there! In fact, that's the start of the journey. So I wanted to share with you our business mission, and WHY it is critical to everything we do! AND a million business owners! The link I refer to within the episode can be found here: https://addazero.co.uk/free-scale-audit/ I'd LOVE to hear YOUR mission, either drop a voice message or email podcast@mytruenorth.biz 
30:02
June 9, 2021
17. Start with the end in mind
Start with the end in mind We’ve heard the phrase, but perhaps don’t always give it real consideration. Particularly whilst we are still starting to think about possibly running a business? In today's podcast, I get to interview a man who not only ‘fell’ into business quite by accident, but has gone from concept to sale and enjoying all life has to offer on the ‘other’ side as a business investor. We’ll learn as to how opportunity comes knocking in the strangest of ways, how ‘taking a punt’ turned into a 7 figure business “quite by accident” and how preparing for a sale early can pay huge dividends when it comes to negotiating your exit. To connect with Phil and learn more, simply visit: https://www.linkedin.com/in/philfraser/just don’t get his website mixed up, or you’ll be chatting with a medieval guy with chickens in tights! (Or maybe that is Phil! Lol) Brought to you by My TrueNORTH - The Ethical Coaching Company, as part of our mission to support 1,000,000 Business Owners to #ADDAZERO. Like to learn more? Simply join us on one of our free weekly LIVE & Unplugged sessions
47:31
May 26, 2021
16. Givers University - An interview with EA Csolkovits
What do you get if you cross Ray Kroc, James Bond, and Bob Borg? When I first met this gentleman, I got very excited.  From the moment we spoke and his enthusiasm was immediately electrifying.  From humble beginings, he forged his own path, travelling over 300miles a day to learn from his first mentor on a route forward. From there, he has the most amazing story of difficulty, attitude, and overcoming adversity to becoming exceptionally successful. Now the Dean of Givers University, EA Csolkovits shares some incredibly valuable lessons on how attitude affects emotion, affects input affects the outcome.  And, if you want a different outcome, it starts with a different model of looking at the world. The link to Givers University is: www.giversuniversity.com The link to the survey he refers to is www.giversuniversity.info  Brought to you courtesy of My TrueNORTH the UK's leading Ethical Coaching Company, as part of our mission to support 1,000,000 to #ADDAZERO to their Personal Disposable.  To check your business's SCALE viability simply visit www.addazero.co.uk and complete our FREE SCALE AUDIT.
54:53
April 28, 2021
15. The 7 Hurdles preventing you from SCALE
Whilst I hadn't planned to share this today.  After an overwhelming number of clients who, in the last couple of weeks have reported 'getting stuck' I thought it best to share my 7 stages of progress paralysis (and how to overcome them). In this episode, we look at the 7 most common blockers to significant and sustainable SCALE.    And yes, they ALL revolve around YOU as the business owner! I'll share: What they are How they occur And most importantly how to address/avoid them in order to 'get back on the horse' and begin to make progress again. I can't tell you the number of times I've found myself impacted by STUFF.  And yet, it is only once we recognise and acknowledge something we can begin to address it. In today's podcast, I've made it as simple as possible to identify, address and overcome 7 of the most common progress blockers, and a means of easily addressing each. It's all part of our mission to support 1,000,000 Business Owners to Significantly and Sustainably Scale both them and their businesses, with the ultimate aim to #ADDAZERO to their Personal Disposable Income. For further details, you may also wish to check out: www.addazero.co.uk 
38:31
April 14, 2021
14. Is your business due an upgrade?
What got you here, may well not get you there! There is a GREAT quote I remember vividly from my time in the Army: "No plan survives first contact with the enemy" And despite you having a great business, that was growing strong, EVERYTHING chanced in 2020 when a combination of COVID-19 and Lockdown changed the course and direction of pretty much every business on the planet! But rather than see this as a problem, a hurdle, a challenge.  I want to share with you how this has been the greatest gift we could ever have been given. In this episode I'll share: The importance of reviewing your current offering The Business Bell Curve and knowing where you sit The 8 Step process to launching a new product We'll start by looking at how pivoting is NOT new, but something we've been doing throughout our business lifecycle and so nothing to be worried or scared about. What is the 'Business Bell Curve' Where do you sit on it, and more importantly where do your customers, your industry, your staff? And the EIGHT steps to launching a new product/service! And, it coincides with the GREAT news of the launch of our NEW PRODUCT: ADDAZERO, The Ultimate Guide to Sustainable SCALE - Establioshing BaseCamp I'm SO excited that after almost 7 years of research, development, testing, trialling, BETA testing, Tweaking and amending we are NOW at a point where this has all been documented and now available to share with YOU. This is by NO MEANS your average SUNDAY AFTERNOON couch read.  It's (as suggested) a GUIDE book for ANY and EVERY Entrepreneur to ensure they have the people, system and processes required to significantly and sustainably SCALE both them and their businesses. AND, (As your listening to this) I've got some GREAT news.  The AUDIO version of the book shall be available on AUDIBLE before the end of April! Within this podcast, I make reference to my: 50 Careers to train for, that don't exist yet - TED talk which can be watched by clicking on the link. All that remains for me to share before the next episode, is that link once again to access YOUR copy (digital or paperback) of: ADDAZERO The Ultimate Guide to Sustainable SCALE (Establishing BaseCamp)
33:05
March 31, 2021
13. How I found £229K in just 8 hours!
Are you leaving money on the table? Seriously, are you subconsciously sabotaging the current and future success of your own business, simply by not knowing the current scalability/vulnerability of it? In this episode, I want to offer you a first-hand experience of exactly how most business owners are failing to recognise the opportunities within their own business, because they are so close to it! "Can't see the wood for the trees" The Business of Business is BUSINESS.  And yet there are too many business owners currently still in the BUSYness of business! You are working hard, often longer than you want, and yet not earning anything like what you deserve! And for what? The 'promise' of things to come? Today, we lift the lid on exactly how the #ADDAZERO Business Challenge works, how you can implement it within your business and the transformational results it so often brings to business owners! A little over a year ago, a local business owner, clicked on THIS LINK and took our #ADDAZERO Scale Audit In return for answering 30 NPS style questions about their business, we sent through an in-depth, bespoke report on the current scalability and vulnerability of their business. (Based on our researching over 115K SME businesses, and determining the DNA of Business Failure!).  We identified, that whilst they had some really GREAT products/services, some relatively good and effective marketing and were very clear as to their motivation for being in business.   There were also some area's that lacked focus, attention and as a result left them exposed to risk.  Which if left unattended to could well result in them either going or growing broke (as they continue to trade).   "I was quite sceptical when I first began filling in the questionnaire.  After all, how much information can you glean from answering 30 quick questions?.  However, was amazed as to how detailed and accurate the report was.  It really highlighted to me why things weren't progressing the way I would have wanted. And was only too pleased Jay was able to work with us in reviewing, advising and supporting us in implementing many of the recommended changes" Within weeks we began to see a marked change, not only in what business we did but how we did business and the result it had on customers old and new.  Listen to this episode to learn about the hidden money tied up in your business, and the impact a FREE report can have on releasing it! We are on a mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income! - Are YOU ready to #ADDAZERO? Click here to get your ADDAZERO Scale Report: https://bit.ly/ADDAZEROFoundationSurvey
28:42
March 17, 2021
12. Are you READY to Scale?
Ask pretty much any business owner what they want, and hear the chorus of: More enquiries More conversions More sales quickly followed by: Not having to work evenings/weekends Not having all the risk It Not being so dependant on them. You see, whilst many business owners claim to want to SCALE their business.  I'm not certain everyone's actions are congruent with their aspirations! In today's episode, we take a lot closer look at what does it take to scale a business? To really understand the methodology behind the ADDAZERO Business Challenge, and determine the building blocks required to significantly and sustainably grow both personally and professionally. We'll look at overwhelm and how so many business owners become so embedded IN the business, they fail to dedicate sufficient time working ON the business. We'll understand what Christopher Columbus trigonometry can teach us about staying on course! And determine the current vulnerability of your business prior to lighting the tough paper, hitting the accelerator and SCALING. We've spent over 6 years now, really getting to understand what causes GOOD businesses to fail!  It's enabled us to identify the DNA of failure, from which we've engineered a means of testing, reviewing, revising, and implementing this now proven SCALE methodology to YOUR business. I was DELIGHTED to share on social media, last Friday how one client has 10X his business in just 5months since he first joined our SASPathfinder programme, on which we teach the 'BASECAMP' elements of the ADDAZERO Business Challenge. Another super happy business owner (in his own words) said "For the first time in my entire life, I've got more money than I know what to do with". All, as part of our mission to #ADDAZERO to the Personal Disposable Income of more than 1,000,000 Business Owners!  The Scale Vulnerability Audit gifted to you within this podcast can be found by clicking HERE. Go ahead, it takes around 6-7 minutes to complete, and we'll send you an in-depth, bespoke report on the current Scale vulnerabilities within YOUR business.
36:53
March 3, 2021
11. How to build a WINNING TEAM
Rome wasn't built in a day, and neither shall your empire! However, building a WINNING TEAM can often be a significant problem and fraught with difficulties for many business owners. In today's episode, we'll lift the lid on what it takes to build a WINNING TEAM of SUPERHERO's on which you can depend to work together in creating a significant and sustainable business. I'll share the 10 things Business Owners must-do if you're going to win the attention of SuperHero's I'll share the 7 elements of the Recruitment process, and how offering the appointment is only the completion of PHASE ONE And I'll share the impact Culture, Values and a Strong Mission Statement has on attracting the right people to you and your business. There's a great story about the impact my Commanding Officer had on the Regiment, (and what this means to you and your team) and I'll dispell 4 Rumours about hiring from the very top of the industry! For more information on this episode, you could read:  How to be a Great Boss How to hire Superhero's  All brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our mission to help 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income. To learn more, simply click here.
35:18
February 17, 2021
10. Why your getting Customer Service ALL WRONG!
I'm delighted to welcome to the show, my good friend - International Change Management Consultant, and Culture connoisseur Gemma Toner. I've known Gemma since we worked together in 2013, and have always taken my hat off to her exceptional knowledge, background, and in-depth understanding of people, culture, and behaviour.  For a number of years, she was the lead consultant for one of the UK's leading Customer Service Training providers (specialising in supporting Telesales businesses) and has subsequently gone on to become a lead consultant in behavioural; change management at Achieving Breakthrough. Today, we grabbed a zoom call together to discuss why Customer Service departments should be closed!  The importance CULTURE plays in forming a Customer Experience And how EVERYTHING starts and ends with a conversation! I'm delighted to bring to you, some exceptional insight on WHAT makes people who we are, and how attitudes, culture, values of the individual and the business as a whole, are key to creating a culture where customer experience is at the forefront of every thought action and deed both inside and outside the companies 4 walls.  You can connect with Gemma via LinkedIn: https://www.linkedin.com/in/gemmatoner/ Brought to you as part of our mission to help and support 1,000,000 Business Owners to ADDAZERO to their Personal Disposable Income!  Want to know more? Visit www.MyTrueNORTH.Biz
27:40
February 10, 2021
09. Dissecting the SELL
The Business of Business is BUSINESS. And yet, for so many business owners, they struggle to feel comfortable about pricing their product/service and then asking for the sale!  So why is that? Well, one theory is that we have grown up and watched as our parents and grandparents have been continually lied to, by dodgy sales agents selling snake oil, only to find out is chip fat!  We've become over-familiar with the BS Baffles Brains approach taken by so many trying to sell us the crap we don't want or need, and countless disappointments after falling for their deception! So what is the answer? Well, I'd like to think that by NOT selling your going to win LOTS more sales! Listen in, with pad and pen at the ready, as with medical precision I put SALES under the knife, cut back the lies and fabrication as we dissect the SELL. Just like with any other human, only by understanding its anatomy, can we begin to understand its heartbeat and what makes people tick! I'm super excited about what we share here, and what it has done for us without our own business, and the countless of others we are now working with. If you haven't already done so, don't forget to visit: http://bit.ly/ADDAZERO_Newsletter and sign up to our ADDAZERO Newsletter to be kept informed of all the details on our mission to support 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income!
42:25
January 27, 2021
08. Effective Marketing Management, an interview with Amanda Daniels-Allen
Why is it, that despite us all knowing and understanding that Marketing is a key element to every successful and progressive business. So many business owners get marketing completely wrong! Don't get me wrong, its a minefield out there these days of what to do, where to do, when to do, how to do, in order to build that infamous Know Like Trust with your Ideal Target Client audience, sufficient that they not only move from window shopper to purchasing something, but that they become a regular returning client and an avid FAN of who you are and what you do! Today's podcast we have a real treat, as its another SPECIAL GUEST edition. Our guest today has worked in Marketing for over 20 years. Starting out as a Graphic Designer, and then attending a course entitled "How to build the internet". She has subsequently built websites for some of the largest companies on the country, (including Tesco, Wedgewood, PC World, Gadget Master and Liverpool FC to name but a few). With a particular speciality in 'Customer Journey' (originated from having been born into International 5* service, and with it an eye for detail to a level I've never even seen before. Grab a pad and pen, for MANY of the golden nuggets shared here today in an extended episode, as we interview Amanda Daniels-Allen on: Why most people are measuring their Marketing ROI incorrectly The 6 M's of Effective Marketing  How doing the right things in the wrong order, is as bad as not doing them at all! Marketing in 2021 is going to take on a whole new level of complexity and competition. This really is an episode you don't want to miss if you want to GET AHEAD and BE SEEN by the RIGHT PEOPLE for the RIGHT THINGS in 2021. Further details about Amanda can be found by visiting: https://www.koogar.co.uk/ The Marketing Oracle she mentions in the podcast can be found here: www.themarketingoracle.co.uk 
52:25
January 6, 2021
07. The 7 KEY numbers to business success
When it comes to financials there are at least 7 financial numbers you MUST learn, know and understand in order to successfully manage and SCALE your business. This enables you to work confidently on your pricing but ensures you are not missing opportunity or inadvertently transforming your business into a charity! Understanding your critical financial numbers may not be as exciting as making a big sale but keeping an eye on these must-know figures will give you precious peace of mind—and a glimpse of what the future holds for your business. It always alarms me the amount of business owners that DON'T know these numbers within their business, and reply on the end of year accounts to learn if all their time and effort for the last 12 months actually amounted to any net profit! I'll also share: The role your customers have on your key numbers 14 of the most common pricing strategies The 4 key considerations when determining the right strategy for you And 13 tips on Pricing for profit All brought to you, by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our Mission to help 1,000,000 Business Owners to #ADDAZERO to your Personal Disposable Income! To get started, simply take our: FREE Scalability audit and learn the current scalability of YOUR business
31:36
December 23, 2020
06. Why VALUES are key to success
Values are rarely given the attention they deserve and yet I firmly believe in the 21st century, they are not just important, but likely to become the key to a business true capability of success. Few companies put time and effort into defining, communicating and carrying-through their business values, which, in essence, are the guiding principles by which they operate. One company’s values could be honesty, transparency and integrity, whereas another company may value excellent customer service and innovation. Whatever the values, they’re all too often neglected in favour of bottom-line results, especially when times are challenging and KPIs are seen as the priority. However, values and results must go hand-in-hand. The two need to be equally matched or the implications could be disastrous. In this episode, we'll look more closely at: WHY values are so important The 7 Fundamental values on what success is based How failing to live up to values can cost you the business What are Ethics And 12 tips on how to interweave both Values AND Ethics into your business! To learn more about this, you can read the associated blog on our website: https://www.mytruenorth.biz/why-ethics-and-values-are-key-to-success/ All as part of our mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income.
34:04
December 9, 2020
05. Setting yourself up for SCALE SUCCESS
Success can mean different things to different people. For some its owning a huge, multi-national corporation with thousands of staff and a global presence. For others is sat quietly on a beach with their partner and children. A house that is paid for, a new car on the drive, and enough money in the bank to never have to work again! (Or maybe you want both?). The trouble is, so few business owners who start off every achieve that!  Why is that? Well, as we discussed in the last episode many don't have a BFHAG!  they haven't set their sights high enough, and as a result of not thinking big enough, don't achieve big enough for this to become a reality. However, for others, they DO have a fabulous BFHAG, and yet STILL fail to achieve all they set out to!  - In this episode we discover why that might be! I discuss: Start with the END in mind A number of business models to consider and which might be right for you? WHY choosing the right model is critical. And how doing so could generate an additional £100K - £500K a year! Brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company. As part of our #mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income! What is the CURRENT scalability of your business? How does this measure against other SME businesses? Click HERE to: Take our FREE Scalability Audit 
31:00
November 25, 2020
04. Do you have a BFHAG?
In this episode, we’ll uncover If SMART isn’t, what is? What is a BFHAG? And the 6 steps to creating one within YOUR business? At the time of recording this the UK has just gone back into the second National Lockdown as a result of the Corona Virus. There has never been a more worrying and uncertain time for many business owners, uncertain about the future and what it means for their and their businesses. I’ve included a great analogy as to what’s happening right now, and both the physical, mental and energetic shift it’s having on businesses. And, by recognising this, what you can do to stop it having a detrimental impact on you, your family, your business AND your future. Grab a drink and a note pad, as over the next 30mins I’ll share more on a different perspective to SMART, what we can all learn from the UN and how collaborative thinking, builds a better future for us all. I mention Brendan’s book Motivation Manifesto within the episode, which can be found here: https://amzn.to/3kcyFrj Brought to you by My TrueNORTH as part of our MISSION to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income.
32:09
November 11, 2020
03. Why S.M.A.R.T. simply isn't - an interview with David Hyner
If you’ve ever read anything related to achievement, motivation or personal development, you’ve no doubt come across the idea of SMART Goals? More often than not, the conversation revolves around setting SMART goals. This is an acronym for goals that are: Specific Measurable Attainable Relevant Time-Bound Believe me, in all the time I worked in both Public Sector and PLC, they were ALWAYS going on about SMART goals, SMART targets. And KPI’s (Key Performance Indicators) based around achieving them! However, all that changed for me, when I first met someone who has subsequently gone on to become a very good and close friend of mine, International researcher, 3 x Amazon Best Selling Author and motivational speaker Dave Hyner! Like myself, Dave is also a motivational speaker, predominantly working with children and young adults to help them with self belief.  However, he hasn’t always worked in schools, and previous to this has travelled most of the Western world interviewing professionals from pretty much every different walk of life and profession “from pop stars to politicians” as he advises, on WHAT enabled them to achieve the exceptional success they have within their chosen profession. In ALL the interviews (and we are talking several hundred people) not ONE of them either spoke of, or had even heard of SMART goals! Wonder why that might be? Take just 33mins to listen to this interview (conducted via ZOOM owing to COVID lockdown restrictions) as we discuss Why SMARt simple isn't! The course Dave mentioned can be found here: https://www.udemy.com/course/the-massive-goal-principle/ And if you'd like to know more about what to do INSTEAD of setting SMART goals? Then click here to learn why DUMB goals are the way forward!
34:16
October 28, 2020
02. The 3 Flaws in YOUR business
In this episode, rather than spend our time together me telling you about me, my background and how I came to discover the #ADDAZERO methodology, I thought it would be far more interesting if I were interviewed about the 3 flaws that led us to develop us the #ADDAZERO Business Challenge. Martin Lee is the Founder of Quest for Excellence, a Disney Trained Customer Service consultant.  Although we've known each other for a couple of years already, having been introduced through the Department of Trade & Industry where we have both done work, he had (until earlier today), never heard me keynote to a business audience. I had been booked to deliver my award winning 'Get Big or Go Home' Keynote to a large group of Business Leaders, and as Martin lived local to the venue, invited him along to sit and listen in!   Immediately after the event he approached me and said "Oh my God, we've GOT to get a recording of that" and so this podcast, isn't recorded within the comfort of our studio in the office, but in the dressing room of the venue, directly after I'd finished.  Today, I'm sharing the 3 FUNDMANENTAL flaws within businesses, which either cause the glass ceiling or for them to either go or GROW broke! Grab a pad and pen, as the nuggets in this one, come thick and fast!
29:52
October 14, 2020
01. What is #ADDAZERO?
The #ADDAZERO Business Challenge is a culmination of more than 4 years of research and 2 years of testing to determine: What causes Big Businesses to Fail? What lessons can we learn from this? How will this impact my SME Business? I was one of a large number of suppliers directly and significantly impacted by the collapse of Woolworths.  Since then, I set about to learn HOW a company (with an annual turnover of over £3.9Bn) could possibly go bust! And what lessons we could all learn from this. We've now researched more than 150 Big Business Failures and surveyed in excess of 100K SME businesses unearthing the 3 most common flaws in growing businesses. When they first occur, and the impact both ignoring and addressing them can have on YOUR business!  We've used this extensive research to cultivate a series of 'questions' and 'benchmarks' to pose to ANY business in order to reduce the risk of failure as they hit the accelerator from growth to SCALE. With no less than 8 of our clients now have become finalists in the Entrepreneur of the year awards (4 winners within their category) and countless others winning both regional and industry-specific awards for growth, development, diversification, entrepreneurship.   Alongside our Global Entrepreneur 'Big Impact to Business' Awards, we were added to the UK 'Clear Business Thinking' POWER 100 list recognised for our Ethical approach to the Significant and Sustainable Business Scale. The majority of the episodes are around 30mins in length. Interviews do tend to run beyond this up to 60mins.  We also have a designated #ADDAZERO Website: www.addazero.co.uk where you can access both the digital and physical copy of the #ADDAZERO book.  The #ADDAZERO SCALEABILITY Audit AND how to book a complimentary call with me as a founder of #ADDAZERO SCALE Methodology. Many thanks for reading through these Shownotes.  Feel free to join our #ADDAZERO Facebook Community and access our 7 Hurdles EVERY business owner faces when thinking BIGGER e-Book. We've now made it our MISSION to help 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income! - Welcome to the #ADDAZERO Podcast, brought to you by My TrueNORTH, The UK's leading Ethical Coaching Company.
25:33
September 30, 2020