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#ADDAZERO Business Challenge

#ADDAZERO Business Challenge

By Jay Allen
Are you a business owner who dreams of buying your forever dream home, regularly taking extensive exotic holidays whilst your business continues to reward you with the level of income you and your family deserve?

Then your in the right place!

We've made it our MISSION to help and support 1,000,000 Business owners/entrepreneurs to Significantly and Sustainably SCALE them and their business with the ultimate aim to #ADDAZERO to YOUR Personal Disposable Income.

Welcome to the #ADDAZERO Business Podcast, YOUR guide to SCALE YOUR business.
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034 What is it all for?
I'm sure, like me (and so many others) as a business owner your aim is to build a sustainable business that enables you to do more, have more, and be more.  But more than that, to have the time freedom to actually enjoy all that life has to offer? I'm a firm subscriber that Entrepreneurs "Do, for a few short years, what most others won't. That they can live the rest of their lives, like most others can't" So today, rather than talking about how to #ADDAZERO, I want to talk about how to SAVE a zero! How many holidays do you take each year? One, Two, Three? How many would you LIKE to take once you have a super successful business that works effectively with or without you? I certainly know, that most business owners would take more holidays and time away from work once the business is more successful. So what's stopping you? Time, systems, processes, people? The majority of people who honestly answer this, tell me its both TIME and MONEY.  Having the time to be able to step away from the business, and the funds to be able to travel where they would like to go! Well, what if I told you that not only will applying the #ADDAZERO methodology quickly help you achieve MORe time freedom (by creating the people, systems and processes required, that reduces the demand on YOU as the business owner) and whilst we work towards transforming your personal disposable income. We can also help SAVE money. One of the ways we can help do this is by getting far better deals on those desired trips away. Today's special guest has mastered this, enabling both you and I to holiday for "Pence not pounds" Welcome to the Show, Kevin Besford. I started by asking Kevin how he got into becoming a travel club consultant? Before diving into a myriad of examples as to how the club works, why it's different from both timeshare and travel agents, and who is this geared to serving. One quote (from a prominent lawyer-client) was "I can't understand, why the entire population isn't already a member of the club?" Which pretty much sums up my sentiments also. You can connect with Kevin to learn more by: Connecting with him on LinkedIn:  Sending an email:  Or book to grab a 'virtual coffee' with him:  He also shares a lot more examples of the deals available to be had, on Facebook: Do remember to mention you found him via the #ADDAZERO Podcast when you connect with him.
June 22, 2022
033 Is Ethics a Luxury we simply can't afford?
At a time when there is growing uncertainty about the rapid rise in the cost of living. Against the backdrop of a war that continues in Europe, and continued scepticism as to what the future holds.   It could be quite easy, for the Business Owner to begin reviewing where cutbacks can be made, little corner-cutting that perhaps the customer is not aware of.  (Like the reduction by 5gs of my favourite chocolate bar, whilst maintaining the same price, under the guise of being more concerned for my sugar intake than previously!!!)  I post the question: Is Ethics a luxury we simply cannot afford? We examine:  What are Ethics? What are Business Ethics? What are the 'layers' of Ethics to which we are speaking? And, I share the 7 Ethical principles of modern business and why they are so important in today's society. And the 10 ethical standards to which we operate (and for which we were awarded the title Ethical Coaching Company on the Clear Business Thinking POWER 100. You can also read my blog on this by visiting: Brought to you by My TrueNORTH - The Ethical Coaching Company.  As part of our mission to support 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income.  That collectively we can grow sufficiently, to eradicate unemployment in the UK, by generating more new roles than there are those actively seeking employment. 
June 08, 2022
32. Face the fear (so you can achieve anything)
Do you know there is more that you could be doing, but something is holding you back? Are you uncertain as to what is happening in the world right now, and how this may affect you? Are you ever fearful of making a mistake, and risk losing everything you have achieved so far? Then, this episode is for YOU! Face the fear, so you can do it anyway! Whether you fear failure, success, change, or the unknown? We all face fear within our lives, and yet it is how we respond to it, that determines a positive or negative outcome!  Today, I want to get deep into the roots of FEAR.  What is it? Why is it? How is it? What to do about it! We'll uncover the pros and cons of fear. Share 4 massive questions to help you address it, and 6 stages of moving through it, and not allowing it to determine who you are or what you are capable of achieving.  I also referenced the work of Prof. Steve Peters and his book Chimp Paradox  Brought to you, by My TrueNORTH - The Ethical Coaching Company. As part of our mission to support 1,000,000 Business Owners to #ADDAZERO to their Business, sufficient to create more new roles, so that collectively we can eradicate unemployment, by creating more new roles, than there are those actively seeking employment! To learn more: Our mission
May 25, 2022
32. What is your WHY?
It doesn't matter how determined you are, how motivated you set out each morning or what keeps you up late at night.  At some stage, the energy and enthusiasm will wear off, the realisation that owning your own business can be damned hard work, and you begin to doubt, question, and challenge as to whether it was the right thing to do at all!  Yes, I'm talking. to you. In today's episode, we look at tapping into a higher purpose, identifying with something beyond self, and finding a reason, a calling, a WHY? It is the incredibly talented, educated and inspiring Dr. Simon Sinek who first brought us to Start with WHY (and more recently How to find your Why) But in this episode, I wanted to share with you the impact of having and not having a Why can have on the business.  How to determine what yours is, and then how to embed it into not just your 9-5, but onto every single breath you take from now until you achieve it! All brought to you, as part of our own mission to support 1,000,000 Business Owners, to #ADDAZERO, that collectively we can Significantly and Sustainable Scale-Up your businesses sufficient to, create more new jobs than there are those actively seeking employment, and so erradicate unemployment in the UK! You can access Start with Why here You can access Finding your why here You can read our Mission statement here You can learn more about how we have aligned our business with the Global Giving Community B1G1, here You can access YOUR bespoke Scale-Up Scorecard here
May 11, 2022
33. A VERY Special Guest
At the age of 25, our guest today was £50k in consumer debt. Less than five years later, a self-made multi-millionaire.  Today his property business has a portfolio of 900 rental units, with 140+ rental units under development, and a 9 figure training company.  His podcast is ranked within the top in the UK, with over 700 episodes, including interviews with 15 billionaires and over 150 of the most successful people on the planet in their discipline, regularly downloaded in more than 200 countries.  Born in Peterborough, and a former student of the University of Huddersfield. Today's VIP guest started his entrepreneurial journey at a young age, when his father encouraged him to assist in the family pub, cleaning and ‘bottling up’. Losing his way in his teenage days and 20s, with a lack of clarity and direction, whilst struggling as an artist.  That all changed on December 15 2005, when his father had a huge nervous collapse in his pub; was sectioned by the police in front of his customers, and has been suffering from bipolar disorder ever since. This was the harsh awakening, leaving him ashamed of himself for not living up to anything near his potential and for taking total advantage of the upbringing given to him by his family. To this day, this is one of the main drivers of his life and enterprises.  A self-made multi-millionaire by the age of 30, and currently with a net worth of over £250 million. Founder of the Progressive Group, chaos creator and playful rebel, welcome to the show Rob Moore.  Rob Moore is the co-founder of the UK’s leading property training company known as Progressive Property and subsequently became the host of the highly successful podcast “The Disruptive Entrepreneur” and later “The Money Podcast”, which are listened to in more than 192 countries worldwide.  Rob is a social media influencer, communicator, and writer. He has written at least 8 books including MONEY: Know more, make more, give more, which have now been translated into over a dozen languages and have gone on to receive over 9,000 reviews. This has grown into a whole digital agency: Progressive Media. Boasting over 800,000 subscribers and followers on email and social media.   He is a public speaker, having given over a thousand speeches in the last ten years and held 2 world records for the lengthiest individual speech marathon.  Now a philanthropist, through the Rob Moore Foundation, provides opportunities, start-ups, and established businesses for under-privileged individuals to gain valuable support, mentorship, and investments from some of the big names in the business. All profits from the sales of his books go to the Foundation. Through the Foundation, he manages to reach less-privileged people in society and guides them through ways to achieve whatever goals they set for themselves. Having known Rob for the past decade, and seen the trials and tribulations of his journey to success. It was both a privilege and pleasure to have Rob join us on the show, and share not just one or two, but a bucket full of golden nuggets. All, as part of our mission, to support 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income.
April 27, 2022
32. 9 Top tips to raising money via sponsorship
I've had a few clients recently ask whether their business could raise money through sponsorship? Whether that be for a single event they are planning, or as an ongoing relationship to boost both standing, cash flow and opportunity. So today's podcast is all about raising money. Now, before you sign off, and think sponsorship is only for Not for Profits, let me correct you.  Over the past 17 years, I've either helped or witnessed MILLIONS of pounds be raised by SME businesses through sponsorship. But that doesn't have to come in the way of CASH Sponsorship: Promotes a positive brand Increases brand awareness Reaches a wider demographic and it enhances the customer experience And you find them in all sorts of places, some with rather interesting connections: Just Eat and The X Factor  Rolex and TED Emirates and Arsenal Nike and Cristiano Ronaldo Coca-Cola has been a sponsor of the Olympics since way back in 1928 Even though I'm left wondering how many top athletes drink Coke?) So before you write this episode off thinking that's not applicable to me! I'd strongly recommend you do listen, as you may well find exactly how relevant it is to you. Within this episode, I also make reference to a website to which we have used for some time, to better understand the characteristics of the person we are communicating with, that we can tailor our conversation accordingly. That can be found by visiting:
April 13, 2022
31. The Good, The Bad, and the downright UGLY of Feedback
Do you cringe, run for the door, or put your boxing gloves on, the moment someone says "Can I give you some feedback?" Trust me, I've yet to meet anyone who openly admitted to either liking or welcoming feedback.  The very word appears to fill us with dread, wondering what you did wrong as a list of responses runs through our mind, justifying our actions to appease any further challenge! But, what if, instead of fighting to defend our honour, we learned to say thank you. What if we actively sought it out, and welcomed it in for a cuppa tea and a biscuit? what if we made friends with feedback, and recognised it for the real value it is? In today's podcast, I share the REAL value of feedback, and not just one or two but EIGHTEEN means of taking it, using it, and benefiting from it! Grab pad and pen, tissues, and a ringmaster's bell, we go head to head with the Good, Bad, and UGLY of giving and receiving feedback! Brought to you by My TrueNORTH, The Ethical Coaching Company. As part of our mission to support 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income! Want to know more? Book a call
March 30, 2022
30. 9 Steps to Scale Up your Business
Have you ever wondered how some businesses appear overnight and the next day they are a global sensation,  whilst the rest appear to be stuck in GroundHog day, never really moving forward? What is the secret ingredient they have, which all the others don't that enables them to Scale Up whilst others struggle to grow? In this episode, we take a look 'under the hood' of what it takes to ScaleUp your business and the actions YOU can take to make a huge and accelerated impact on both you and your business. None of the shares today cost you money, they do cost you time, consideration, and determination.  But, if you've got those three in your bag? Then these 9 steps are going to revolutionise who, what, where, when, and how you do business forever. We'll uncover: Why NOW is both a good and bad thing  The 3 FLAWS that cause the bottleneck to sustainable scale  The evolution of business (and where you sit)  The CORE of a business, and how it influences EVERYTHING  The 3R's of building a team of superheroes  Q Vs Q and how one massively impacts the other  Why taking time out is critical to time on  The power of partners  And why a little knowledge is more dangerous than no knowledge at all! Grab a pad & pen, as we dive into the 9 Steps to Scale Up your Business Brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our ongoing mission to support 1,000,000 Business Owners to #ADDAZERO. Click here to access your #ADDAZERO ScaleUp Scorecard To learn more about #Mastermind, visit: #ADDAZERO-Mastermind
March 16, 2022
29. The biggest risk to YOUR business (and how to mitigate it)
What's the biggest risk to the future success of your business? Brexit Government Change in the market Money .....The weather Trust me, since I started asking that question over a decade ago, I've heard them all! And yet, the biggest risk to the future of your business....... is YOU! Now before you sign off, and say "No it's not" I just want to quickly qualify that, by saying regardless of how careful, considered, measured you are, or whether your a 'flying by the seat of your pants type of owner is NOT what I'm referring to.  More, despite your BEST intentions, the majority of business owners (particularly SME business owners) build their entire business around them, with them being at the very epi-centre of every choice, every decision, every action to grow the business. And that's great, until one day, it's not! Around two years ago, I witnessed as a seasoned business owner of some standing, having run and grown his business for the past 38 years, watched as it crumbled to nothing within weeks, with NOTHING he could do to prevent it, the damage had already been done, and not something he was able to rectify!  I'm not talking about the business decisions you make, but about your HEALTH! In today's SPECIAL GUEST episode, we get to interview Mike Donohoe, The Head of Business Insurance at Caspian Insurance.  Insurance might not be sexy or the first thing you think about in the morning when it comes to the success of both you and your business.  But, as we'll hear in this episode, for a few pounds a week, it gives us the knowledge and comfortability to go to work every day and make the decisions we do! And, without it, how EVERYTHING is at risk! Grab a pad and pen, as we delve into the subject of Risk and Risk Protection, Business insights and Employee benefits ALL of which are not just relevant but essential for the sustainable growth of both you and your business. Brought to you by My TrueNORTH, The Ethical Coaching Company.  As part of our mission to support 1,000,000 Business Owners to #ADDAZERO. For further details as to how to connect with Mike and his team at Caspian for a completely complimentary conversation and review of what you should have in place: CLICK HERE
March 02, 2022
28. Strengths based Leadership
What makes a good leader? What's the difference between Leader and Manager? How do you lead that people will happily follow? As a Business Owner, it's imperative as we grow the business to build a team of others who collectively will help continue to grow the business.  But rather than 'bums on seats' autocracy, we are seeking to invite, and inspire a different kind of employee.  We are looking to build out a team of 'Super hero's who share our ethos, vision, and values, and are ready to do whatever it takes to support the business in its mission. And yet, the majority of Business Owners, haven't had any formal training or experience on being a formidable leader.  And so, their entire basis for what that looks like is based on their own experience! Who have I experienced as a good leader? What have I experienced as a poor leader? How do I compare? It's not really a great start if we are looking to create a team of superheroes is it? Particularly if you haven't experienced that many LEADERS. In today's podcast (and the first Videocast) we explore in detail what strengths-based leadership is, and why it is so important in today's (and tomorrow's) working environment. Grab a pad and pen, as we dive into the four elements of strengths-based leadership and learn how to adapt and overcome our own perceptions of leaders to become one! Brought to you, by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our mission to support 1,000,000 Business Owners to Significantly and Sustainably ScaleUp both them and their businesses.  With the ultimate aim to #ADDAZERO to your personal disposable income.
February 16, 2022
27. Pricing Strategies
I often ask other Business Owners "When was the last time you amended your prices?" and SHOCKED when too many of them reply "I can't remember" With the cost of living going up by the minute these days, why are so many business owners having such a hard time justifying and amending their own pricing? In today's podcast, we take a deep dive into pricing strategies and take a look at not just ONE or TWO but a DOZEN different pricing strategies to help you generate more value, and more income for you and your business. It's all part of our mission to support 1,000,000 Business Owners ADDAZERO to their Personal Disposable Income. You might also appreciate reading: Should I put my prices up
February 09, 2022
26: Talent Aquisition
"Until you have an employee, you are one" Whilst not THE most endearing statement, it's the truth.  Yet so many SME business owners have completely the wrong attitude towards taking on employees.  It was Michael Gerber, who first coined the phrase "Working ON the business, not always IN the business" and that's only possible (without everything grinding to a halt when you have a WINNING TEAM. But where to start?  What to look for? How to attract the right candidates? The Eighth element of the #ADDAZERO Methodology is WINNING TEAM, so today, we have the pleasure of interviewing (via zoom owing to lockdown restrictions) Founder & Managing Director of Dand HR Associates, my friend David Dand.  In this episode, we cover: Recruit, Retain, Reward Conscious and Unconscious Bias Partnerships and their place in SME business Remote working (and the future of the office) Organigram's CPD/Career progression Succession Planning Within this interview, I also referenced Legacy by James Kerr in this interview.  You can access that here To learn more about our mission to support 1,000,000 Business Owners to #ADDAZERO (and in doing eradicating Unemployment!) Visit Want to learn more?  Click HERE to get your own FREE ScaleUp assessment on the current opportunities and risks within your business Dand HR Associates specialise in: ► Scalable HR solutions (insourced/outsourced), employer branding and recruitment expertise for accountancy, financial and other professional services SMEs ► Partnering with small/medium-sized independent providers of accountancy, financial and professional services. ▶ READY TO TALK? You can book a 15 mins call with David via:
January 26, 2022
25: Balanced Roles
Rome wasn't built in a day, and neither shall your super successful business. The 8th Element of the #ADDAZERO Methodology is all around building a WINNING TEAM.  Whilst many business owners are initially nervous about hiring, as to whether they will 'find the right person' most fail to appreciate that you get what you give and that in order to build a winning team, you also have to be a winning leader! In today's podcast, we begin to lift the lid on leadership and look at what it takes to build a winning team.   There's even more within the blogs on our website: and a number of free to download resources on TEAM within the QM stores on our members site: All as part of our mission to support 1,000,000 Business Owners to #ADDAZERO
September 22, 2021
24: Clear Objectives
Do you know, where you're going? (And is everyone else following you there) In the last episode, we looked at Mission Statement and the importance that EVERY business develops one.  Following on from that are a set of CLEAR OBJECTIVES. Whilst Jim Collins book "Good to Great" is some years old now, the principles run as true today as when it was first written.  Helping to ensure the right people are doing the right things in the right way to attain the right results is critical in order to significantly and sustainably SCALE your business.  With a look at Michael Jordan, Jim Collins, and Belbin we establish the need to determined people's strengths and weaknesses, and how to turn these into strengths simply by identifying them and distributing workflow accordingly.  I'm exceptionally fortunate to have served alongside some of the most highly trained and professional soldiers in the world.  And from this have seen firsthand the impact a well-prepared, briefed and aligned team can have on otherwise overwhelming odds. I share the impact of getting this right (and wrong) and where you can get started.  Brought to you as part of our mission to support 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income. For more resources on building teams, head to and visit our QM stores
September 08, 2021
23: The Importance of MISSION
When people hear the word Mission Statement, many assume this to be associated with large corporate organisations, with a fancy poster on the Head Quarters Wall! And yet, as a former Rapid Deployment Soldier in the British Armed Forces, I cannot begin to tell you the importance that everyone in your company knows, understands and subscribes wholeheartedly to the Mission! In today's Podcast, we look at WHY its imperative to have a company mission. Why you should never 'deliver it' to your team one Monday morning, and the impact of getting it right. We'll share HOW one company created theirs and the impact it has on EVERYTHING they do! If you don't currently have a mission statement, and are keen to learn more as to where to start? Head over to create a new (free) account and access our Mission statement planner from within the QM store. It's all part of our mission to support 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income!
August 25, 2021
22: Is Coaching right for me?
Throughout all my time's networking or in social gatherings, whenever I mention the word coaching, I'll invariably hear someone ask "Is coaching right for me?" or "Am I ready to be coached?" So today's episode is dedicated to those uncertain as to whether coaching is the right solution for them, and offers the 7 considerations to review before engaging with a coach. Within the podcast, I also mention our FREE weekly SCALEUP sessions. More information for this can be found here: If you'd like a FREE survey on the current scale vulnerabilities within your business, it can be found here: Our coaching options, can be found here:  And, if you'd like a complimentary conversation on how to SCALE UP your business? Simply book a call here:
August 11, 2021
21: 7 Steps to SCALE
Taken from one of our SCALEUP MAsterclasses, this episode looks at the 7 hurdles EVERY business owner faces as they take their business from Growth to SCALE. Our research (of over 115,000 SME businesses) has recognised there are 7 KEY area's within EVERY business that has to be aligned for the business to push past Growth and into SCALE. This episode looks at each of these in order of priority and offers practical guidance you can implement TODAY that WILL make a marked difference to both you and the significant and sustainable growth of both you and your business. You will most definitely want Pad and Paper for this one, as the TOP TIPS come Thick and Fast. BONUS 1: We've also created an EBook for this which can be accessed for FREE by visiting www.MyTrueNORTH.Biz and downloading from the homepage. BONUS 2: AND, we also host FREE TO ATTEND ScaleUp sessions EVERY WEEK (via zoom) which you can access by registering here
July 28, 2021
20. ScaleUp Unscripted - Mission Statements
I wanted to share with you something completely new that we've started doing! Every week, we host. a FREE TO ATTEND, LIVE and INTERACTIVE zoom session entitled the #ADDAZERO ScaleUp sessions.  Whoever is first on the call, gets to join me in picking a random page from the #ADDAZERO Scale Up (BaseCamp) Book, from which we will take the subject heading, and then discuss that with those on the call.  What it is, its importance and the impact of either having or not having this within YOUR business.  This week, we stopped on the Subject of the Mission Statement.  And whilst I've briefly mentioned this in an earlier episode. As this is SO important to the ongoing growth and development of both the business and the people within it.  We've dedicated this episode to really getting into, what it is (and what it isn't) why its important, and HOW to create a compelling mission statement for your business. If you'd like to join us at a future LIVE and Unplugged #ADDAZERO ScaleUp Session? Simply click here to register on zoom.  The #ADDAZERO BaseCamp book can be accessed here The Kindle version of the book can be found here The Audio version can be found here I've also discussed tying this to a 'greater purpose' and for us, that comes in the form of B1G1. The Global Giving Community making a difference to millions of people the world over.  You can learn more about how YOU can get involved here (Don't forget to use the code: BM14841) which in turn will also see us Give to another great Global Cause. 
July 14, 2021
19. A global mission of GIVING
In the last episode, we spoke about the importance of having a mission. And back in episode 4, we talked about your BFHAG (Big Fat Hairy Audacious Goal). The importance of thinking BIG. Well, today, I’m delighted to share I’ve got a real treat, as this SPECIAL EDITION episode is an interview with someone who, in 2007 decided to think….GLOBAL. B1G1 is a global business giving movement on a mission to create a world full of giving. Aligned directly in support of the UN 17 Global Goals, B1G1 encourages all to really understand and become a part of the power of giving. So, I was delighted earlier this week, to catch up with its Global CEO and Founder – Masami Sato. ADDAZERO are PROUD to be members of B1G1, and have made the following commitments: Every time we receive a testimonial/review we shall gift 365 days access to drinking water for people across the world. (You can leave a review HERE: help us contribute further) Every time we receive a referral/Recommendation, we shall gift 50 days of access to educational books to underprivileged children across the world. (You can make a recommendation by email introduction to: Every time someone joins our SASPathfinder Business Masterclass programme, we shall gift 150 days of Education to underprivileged children across the world. (Further details of this programme, can be found here: Every time someone joins our ADDAZERO Explorer Mastermind, we shall gift 365 days of Education to underprivileged children across the world. (Further details of this programme, can be found here: To learn more about B1G1 and the incredible work they do, AND how YOU can get involved also. Visit and use code BM14841 Which this month will donate 5 days of support to turtle protection in India Enjoy. To learn more about My TrueNORTH, our mission to support 1,000,000 Business Owners #ADDAZERO and help eradicate unemployment within the UK. Come and join one of our FREE TO ATTEND Weekly ADDAZERO Q&A sessions. Simply visit: for further details and to register.
June 23, 2021
18. Why Mission is CRITICAL
We start today with a question: What does the word SUCCESS mean to you? You see, despite the Oxford English Dictionary determining success to be:  noun. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one's goals. the attainment of wealth, position, honors, or the like. ... a person or thing that has had success, as measured by attainment of goals, wealth, etc... The fact is, every time I ask someone what does success mean, it means something completely different to everyone! As a business owner, you get to decide. Decide what you do, where you do, how you do and who you do it with.  But deeper than this, you get to determine WHY you get up early, go to bed late and spend your time working in the business you do. But it is only once you have clarity on what you are working to achieve, can you hope to achieve it. Only then, can you turn your attention to the business, and establish what do you need to. d, in order to achieve your success? However, as you will see, it doesn't end there! In fact, that's the start of the journey. So I wanted to share with you our business mission, and WHY it is critical to everything we do! AND a million business owners! The link I refer to within the episode can be found here: I'd LOVE to hear YOUR mission, either drop a voice message or email 
June 09, 2021
17. Start with the end in mind
Start with the end in mind We’ve heard the phrase, but perhaps don’t always give it real consideration. Particularly whilst we are still starting to think about possibly running a business? In today's podcast, I get to interview a man who not only ‘fell’ into business quite by accident, but has gone from concept to sale and enjoying all life has to offer on the ‘other’ side as a business investor. We’ll learn as to how opportunity comes knocking in the strangest of ways, how ‘taking a punt’ turned into a 7 figure business “quite by accident” and how preparing for a sale early can pay huge dividends when it comes to negotiating your exit. To connect with Phil and learn more, simply visit: don’t get his website mixed up, or you’ll be chatting with a medieval guy with chickens in tights! (Or maybe that is Phil! Lol) Brought to you by My TrueNORTH - The Ethical Coaching Company, as part of our mission to support 1,000,000 Business Owners to #ADDAZERO. Like to learn more? Simply join us on one of our free weekly LIVE & Unplugged sessions
May 26, 2021
16. Givers University - An interview with EA Csolkovits
What do you get if you cross Ray Kroc, James Bond, and Bob Borg? When I first met this gentleman, I got very excited.  From the moment we spoke and his enthusiasm was immediately electrifying.  From humble beginings, he forged his own path, travelling over 300miles a day to learn from his first mentor on a route forward. From there, he has the most amazing story of difficulty, attitude, and overcoming adversity to becoming exceptionally successful. Now the Dean of Givers University, EA Csolkovits shares some incredibly valuable lessons on how attitude affects emotion, affects input affects the outcome.  And, if you want a different outcome, it starts with a different model of looking at the world. The link to Givers University is: The link to the survey he refers to is  Brought to you courtesy of My TrueNORTH the UK's leading Ethical Coaching Company, as part of our mission to support 1,000,000 to #ADDAZERO to their Personal Disposable.  To check your business's SCALE viability simply visit and complete our FREE SCALE AUDIT.
April 28, 2021
15. The 7 Hurdles preventing you from SCALE
Whilst I hadn't planned to share this today.  After an overwhelming number of clients who, in the last couple of weeks have reported 'getting stuck' I thought it best to share my 7 stages of progress paralysis (and how to overcome them). In this episode, we look at the 7 most common blockers to significant and sustainable SCALE.    And yes, they ALL revolve around YOU as the business owner! I'll share: What they are How they occur And most importantly how to address/avoid them in order to 'get back on the horse' and begin to make progress again. I can't tell you the number of times I've found myself impacted by STUFF.  And yet, it is only once we recognise and acknowledge something we can begin to address it. In today's podcast, I've made it as simple as possible to identify, address and overcome 7 of the most common progress blockers, and a means of easily addressing each. It's all part of our mission to support 1,000,000 Business Owners to Significantly and Sustainably Scale both them and their businesses, with the ultimate aim to #ADDAZERO to their Personal Disposable Income. For further details, you may also wish to check out: 
April 14, 2021
14. Is your business due an upgrade?
What got you here, may well not get you there! There is a GREAT quote I remember vividly from my time in the Army: "No plan survives first contact with the enemy" And despite you having a great business, that was growing strong, EVERYTHING chanced in 2020 when a combination of COVID-19 and Lockdown changed the course and direction of pretty much every business on the planet! But rather than see this as a problem, a hurdle, a challenge.  I want to share with you how this has been the greatest gift we could ever have been given. In this episode I'll share: The importance of reviewing your current offering The Business Bell Curve and knowing where you sit The 8 Step process to launching a new product We'll start by looking at how pivoting is NOT new, but something we've been doing throughout our business lifecycle and so nothing to be worried or scared about. What is the 'Business Bell Curve' Where do you sit on it, and more importantly where do your customers, your industry, your staff? And the EIGHT steps to launching a new product/service! And, it coincides with the GREAT news of the launch of our NEW PRODUCT: ADDAZERO, The Ultimate Guide to Sustainable SCALE - Establioshing BaseCamp I'm SO excited that after almost 7 years of research, development, testing, trialling, BETA testing, Tweaking and amending we are NOW at a point where this has all been documented and now available to share with YOU. This is by NO MEANS your average SUNDAY AFTERNOON couch read.  It's (as suggested) a GUIDE book for ANY and EVERY Entrepreneur to ensure they have the people, system and processes required to significantly and sustainably SCALE both them and their businesses. AND, (As your listening to this) I've got some GREAT news.  The AUDIO version of the book shall be available on AUDIBLE before the end of April! Within this podcast, I make reference to my: 50 Careers to train for, that don't exist yet - TED talk which can be watched by clicking on the link. All that remains for me to share before the next episode, is that link once again to access YOUR copy (digital or paperback) of: ADDAZERO The Ultimate Guide to Sustainable SCALE (Establishing BaseCamp)
March 31, 2021
13. How I found £229K in just 8 hours!
Are you leaving money on the table? Seriously, are you subconsciously sabotaging the current and future success of your own business, simply by not knowing the current scalability/vulnerability of it? In this episode, I want to offer you a first-hand experience of exactly how most business owners are failing to recognise the opportunities within their own business, because they are so close to it! "Can't see the wood for the trees" The Business of Business is BUSINESS.  And yet there are too many business owners currently still in the BUSYness of business! You are working hard, often longer than you want, and yet not earning anything like what you deserve! And for what? The 'promise' of things to come? Today, we lift the lid on exactly how the #ADDAZERO Business Challenge works, how you can implement it within your business and the transformational results it so often brings to business owners! A little over a year ago, a local business owner, clicked on THIS LINK and took our #ADDAZERO Scale Audit In return for answering 30 NPS style questions about their business, we sent through an in-depth, bespoke report on the current scalability and vulnerability of their business. (Based on our researching over 115K SME businesses, and determining the DNA of Business Failure!).  We identified, that whilst they had some really GREAT products/services, some relatively good and effective marketing and were very clear as to their motivation for being in business.   There were also some area's that lacked focus, attention and as a result left them exposed to risk.  Which if left unattended to could well result in them either going or growing broke (as they continue to trade).   "I was quite sceptical when I first began filling in the questionnaire.  After all, how much information can you glean from answering 30 quick questions?.  However, was amazed as to how detailed and accurate the report was.  It really highlighted to me why things weren't progressing the way I would have wanted. And was only too pleased Jay was able to work with us in reviewing, advising and supporting us in implementing many of the recommended changes" Within weeks we began to see a marked change, not only in what business we did but how we did business and the result it had on customers old and new.  Listen to this episode to learn about the hidden money tied up in your business, and the impact a FREE report can have on releasing it! We are on a mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income! - Are YOU ready to #ADDAZERO? Click here to get your ADDAZERO Scale Report:
March 17, 2021
12. Are you READY to Scale?
Ask pretty much any business owner what they want, and hear the chorus of: More enquiries More conversions More sales quickly followed by: Not having to work evenings/weekends Not having all the risk It Not being so dependant on them. You see, whilst many business owners claim to want to SCALE their business.  I'm not certain everyone's actions are congruent with their aspirations! In today's episode, we take a lot closer look at what does it take to scale a business? To really understand the methodology behind the ADDAZERO Business Challenge, and determine the building blocks required to significantly and sustainably grow both personally and professionally. We'll look at overwhelm and how so many business owners become so embedded IN the business, they fail to dedicate sufficient time working ON the business. We'll understand what Christopher Columbus trigonometry can teach us about staying on course! And determine the current vulnerability of your business prior to lighting the tough paper, hitting the accelerator and SCALING. We've spent over 6 years now, really getting to understand what causes GOOD businesses to fail!  It's enabled us to identify the DNA of failure, from which we've engineered a means of testing, reviewing, revising, and implementing this now proven SCALE methodology to YOUR business. I was DELIGHTED to share on social media, last Friday how one client has 10X his business in just 5months since he first joined our SASPathfinder programme, on which we teach the 'BASECAMP' elements of the ADDAZERO Business Challenge. Another super happy business owner (in his own words) said "For the first time in my entire life, I've got more money than I know what to do with". All, as part of our mission to #ADDAZERO to the Personal Disposable Income of more than 1,000,000 Business Owners!  The Scale Vulnerability Audit gifted to you within this podcast can be found by clicking HERE. Go ahead, it takes around 6-7 minutes to complete, and we'll send you an in-depth, bespoke report on the current Scale vulnerabilities within YOUR business.
March 03, 2021
11. How to build a WINNING TEAM
Rome wasn't built in a day, and neither shall your empire! However, building a WINNING TEAM can often be a significant problem and fraught with difficulties for many business owners. In today's episode, we'll lift the lid on what it takes to build a WINNING TEAM of SUPERHERO's on which you can depend to work together in creating a significant and sustainable business. I'll share the 10 things Business Owners must-do if you're going to win the attention of SuperHero's I'll share the 7 elements of the Recruitment process, and how offering the appointment is only the completion of PHASE ONE And I'll share the impact Culture, Values and a Strong Mission Statement has on attracting the right people to you and your business. There's a great story about the impact my Commanding Officer had on the Regiment, (and what this means to you and your team) and I'll dispell 4 Rumours about hiring from the very top of the industry! For more information on this episode, you could read:  How to be a Great Boss How to hire Superhero's  All brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our mission to help 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income. To learn more, simply click here.
February 17, 2021
10. Why your getting Customer Service ALL WRONG!
I'm delighted to welcome to the show, my good friend - International Change Management Consultant, and Culture connoisseur Gemma Toner. I've known Gemma since we worked together in 2013, and have always taken my hat off to her exceptional knowledge, background, and in-depth understanding of people, culture, and behaviour.  For a number of years, she was the lead consultant for one of the UK's leading Customer Service Training providers (specialising in supporting Telesales businesses) and has subsequently gone on to become a lead consultant in behavioural; change management at Achieving Breakthrough. Today, we grabbed a zoom call together to discuss why Customer Service departments should be closed!  The importance CULTURE plays in forming a Customer Experience And how EVERYTHING starts and ends with a conversation! I'm delighted to bring to you, some exceptional insight on WHAT makes people who we are, and how attitudes, culture, values of the individual and the business as a whole, are key to creating a culture where customer experience is at the forefront of every thought action and deed both inside and outside the companies 4 walls.  You can connect with Gemma via LinkedIn: Brought to you as part of our mission to help and support 1,000,000 Business Owners to ADDAZERO to their Personal Disposable Income!  Want to know more? Visit www.MyTrueNORTH.Biz
February 10, 2021
09. Dissecting the SELL
The Business of Business is BUSINESS. And yet, for so many business owners, they struggle to feel comfortable about pricing their product/service and then asking for the sale!  So why is that? Well, one theory is that we have grown up and watched as our parents and grandparents have been continually lied to, by dodgy sales agents selling snake oil, only to find out is chip fat!  We've become over-familiar with the BS Baffles Brains approach taken by so many trying to sell us the crap we don't want or need, and countless disappointments after falling for their deception! So what is the answer? Well, I'd like to think that by NOT selling your going to win LOTS more sales! Listen in, with pad and pen at the ready, as with medical precision I put SALES under the knife, cut back the lies and fabrication as we dissect the SELL. Just like with any other human, only by understanding its anatomy, can we begin to understand its heartbeat and what makes people tick! I'm super excited about what we share here, and what it has done for us without our own business, and the countless of others we are now working with. If you haven't already done so, don't forget to visit: and sign up to our ADDAZERO Newsletter to be kept informed of all the details on our mission to support 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income!
January 27, 2021
08. Effective Marketing Management, an interview with Amanda Daniels-Allen
Why is it, that despite us all knowing and understanding that Marketing is a key element to every successful and progressive business. So many business owners get marketing completely wrong! Don't get me wrong, its a minefield out there these days of what to do, where to do, when to do, how to do, in order to build that infamous Know Like Trust with your Ideal Target Client audience, sufficient that they not only move from window shopper to purchasing something, but that they become a regular returning client and an avid FAN of who you are and what you do! Today's podcast we have a real treat, as its another SPECIAL GUEST edition. Our guest today has worked in Marketing for over 20 years. Starting out as a Graphic Designer, and then attending a course entitled "How to build the internet". She has subsequently built websites for some of the largest companies on the country, (including Tesco, Wedgewood, PC World, Gadget Master and Liverpool FC to name but a few). With a particular speciality in 'Customer Journey' (originated from having been born into International 5* service, and with it an eye for detail to a level I've never even seen before. Grab a pad and pen, for MANY of the golden nuggets shared here today in an extended episode, as we interview Amanda Daniels-Allen on: Why most people are measuring their Marketing ROI incorrectly The 6 M's of Effective Marketing  How doing the right things in the wrong order, is as bad as not doing them at all! Marketing in 2021 is going to take on a whole new level of complexity and competition. This really is an episode you don't want to miss if you want to GET AHEAD and BE SEEN by the RIGHT PEOPLE for the RIGHT THINGS in 2021. Further details about Amanda can be found by visiting: The Marketing Oracle she mentions in the podcast can be found here: 
January 06, 2021
07. The 7 KEY numbers to business success
When it comes to financials there are at least 7 financial numbers you MUST learn, know and understand in order to successfully manage and SCALE your business. This enables you to work confidently on your pricing but ensures you are not missing opportunity or inadvertently transforming your business into a charity! Understanding your critical financial numbers may not be as exciting as making a big sale but keeping an eye on these must-know figures will give you precious peace of mind—and a glimpse of what the future holds for your business. It always alarms me the amount of business owners that DON'T know these numbers within their business, and reply on the end of year accounts to learn if all their time and effort for the last 12 months actually amounted to any net profit! I'll also share: The role your customers have on your key numbers 14 of the most common pricing strategies The 4 key considerations when determining the right strategy for you And 13 tips on Pricing for profit All brought to you, by My TrueNORTH - The UK's leading Ethical Coaching Company, as part of our Mission to help 1,000,000 Business Owners to #ADDAZERO to your Personal Disposable Income! To get started, simply take our: FREE Scalability audit and learn the current scalability of YOUR business
December 23, 2020
06. Why VALUES are key to success
Values are rarely given the attention they deserve and yet I firmly believe in the 21st century, they are not just important, but likely to become the key to a business true capability of success. Few companies put time and effort into defining, communicating and carrying-through their business values, which, in essence, are the guiding principles by which they operate. One company’s values could be honesty, transparency and integrity, whereas another company may value excellent customer service and innovation. Whatever the values, they’re all too often neglected in favour of bottom-line results, especially when times are challenging and KPIs are seen as the priority. However, values and results must go hand-in-hand. The two need to be equally matched or the implications could be disastrous. In this episode, we'll look more closely at: WHY values are so important The 7 Fundamental values on what success is based How failing to live up to values can cost you the business What are Ethics And 12 tips on how to interweave both Values AND Ethics into your business! To learn more about this, you can read the associated blog on our website: All as part of our mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income.
December 09, 2020
05. Setting yourself up for SCALE SUCCESS
Success can mean different things to different people. For some its owning a huge, multi-national corporation with thousands of staff and a global presence. For others is sat quietly on a beach with their partner and children. A house that is paid for, a new car on the drive, and enough money in the bank to never have to work again! (Or maybe you want both?). The trouble is, so few business owners who start off every achieve that!  Why is that? Well, as we discussed in the last episode many don't have a BFHAG!  they haven't set their sights high enough, and as a result of not thinking big enough, don't achieve big enough for this to become a reality. However, for others, they DO have a fabulous BFHAG, and yet STILL fail to achieve all they set out to!  - In this episode we discover why that might be! I discuss: Start with the END in mind A number of business models to consider and which might be right for you? WHY choosing the right model is critical. And how doing so could generate an additional £100K - £500K a year! Brought to you by My TrueNORTH - The UK's leading Ethical Coaching Company. As part of our #mission to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income! What is the CURRENT scalability of your business? How does this measure against other SME businesses? Click HERE to: Take our FREE Scalability Audit 
November 25, 2020
04. Do you have a BFHAG?
In this episode, we’ll uncover If SMART isn’t, what is? What is a BFHAG? And the 6 steps to creating one within YOUR business? At the time of recording this the UK has just gone back into the second National Lockdown as a result of the Corona Virus. There has never been a more worrying and uncertain time for many business owners, uncertain about the future and what it means for their and their businesses. I’ve included a great analogy as to what’s happening right now, and both the physical, mental and energetic shift it’s having on businesses. And, by recognising this, what you can do to stop it having a detrimental impact on you, your family, your business AND your future. Grab a drink and a note pad, as over the next 30mins I’ll share more on a different perspective to SMART, what we can all learn from the UN and how collaborative thinking, builds a better future for us all. I mention Brendan’s book Motivation Manifesto within the episode, which can be found here: Brought to you by My TrueNORTH as part of our MISSION to help 1,000,000 Business Owners to #ADDAZERO to their Personal Disposable Income.
November 11, 2020
03. Why S.M.A.R.T. simply isn't - an interview with David Hyner
If you’ve ever read anything related to achievement, motivation or personal development, you’ve no doubt come across the idea of SMART Goals? More often than not, the conversation revolves around setting SMART goals. This is an acronym for goals that are: Specific Measurable Attainable Relevant Time-Bound Believe me, in all the time I worked in both Public Sector and PLC, they were ALWAYS going on about SMART goals, SMART targets. And KPI’s (Key Performance Indicators) based around achieving them! However, all that changed for me, when I first met someone who has subsequently gone on to become a very good and close friend of mine, International researcher, 3 x Amazon Best Selling Author and motivational speaker Dave Hyner! Like myself, Dave is also a motivational speaker, predominantly working with children and young adults to help them with self belief.  However, he hasn’t always worked in schools, and previous to this has travelled most of the Western world interviewing professionals from pretty much every different walk of life and profession “from pop stars to politicians” as he advises, on WHAT enabled them to achieve the exceptional success they have within their chosen profession. In ALL the interviews (and we are talking several hundred people) not ONE of them either spoke of, or had even heard of SMART goals! Wonder why that might be? Take just 33mins to listen to this interview (conducted via ZOOM owing to COVID lockdown restrictions) as we discuss Why SMARt simple isn't! The course Dave mentioned can be found here: And if you'd like to know more about what to do INSTEAD of setting SMART goals? Then click here to learn why DUMB goals are the way forward!
October 28, 2020
02. The 3 Flaws in YOUR business
In this episode, rather than spend our time together me telling you about me, my background and how I came to discover the #ADDAZERO methodology, I thought it would be far more interesting if I were interviewed about the 3 flaws that led us to develop us the #ADDAZERO Business Challenge. Martin Lee is the Founder of Quest for Excellence, a Disney Trained Customer Service consultant.  Although we've known each other for a couple of years already, having been introduced through the Department of Trade & Industry where we have both done work, he had (until earlier today), never heard me keynote to a business audience. I had been booked to deliver my award winning 'Get Big or Go Home' Keynote to a large group of Business Leaders, and as Martin lived local to the venue, invited him along to sit and listen in!   Immediately after the event he approached me and said "Oh my God, we've GOT to get a recording of that" and so this podcast, isn't recorded within the comfort of our studio in the office, but in the dressing room of the venue, directly after I'd finished.  Today, I'm sharing the 3 FUNDMANENTAL flaws within businesses, which either cause the glass ceiling or for them to either go or GROW broke! Grab a pad and pen, as the nuggets in this one, come thick and fast!
October 14, 2020
01. What is #ADDAZERO?
The #ADDAZERO Business Challenge is a culmination of more than 4 years of research and 2 years of testing to determine: What causes Big Businesses to Fail? What lessons can we learn from this? How will this impact my SME Business? I was one of a large number of suppliers directly and significantly impacted by the collapse of Woolworths.  Since then, I set about to learn HOW a company (with an annual turnover of over £3.9Bn) could possibly go bust! And what lessons we could all learn from this. We've now researched more than 150 Big Business Failures and surveyed in excess of 100K SME businesses unearthing the 3 most common flaws in growing businesses. When they first occur, and the impact both ignoring and addressing them can have on YOUR business!  We've used this extensive research to cultivate a series of 'questions' and 'benchmarks' to pose to ANY business in order to reduce the risk of failure as they hit the accelerator from growth to SCALE. With no less than 8 of our clients now have become finalists in the Entrepreneur of the year awards (4 winners within their category) and countless others winning both regional and industry-specific awards for growth, development, diversification, entrepreneurship.   Alongside our Global Entrepreneur 'Big Impact to Business' Awards, we were added to the UK 'Clear Business Thinking' POWER 100 list recognised for our Ethical approach to the Significant and Sustainable Business Scale. The majority of the episodes are around 30mins in length. Interviews do tend to run beyond this up to 60mins.  We also have a designated #ADDAZERO Website: where you can access both the digital and physical copy of the #ADDAZERO book.  The #ADDAZERO SCALEABILITY Audit AND how to book a complimentary call with me as a founder of #ADDAZERO SCALE Methodology. Many thanks for reading through these Shownotes.  Feel free to join our #ADDAZERO Facebook Community and access our 7 Hurdles EVERY business owner faces when thinking BIGGER e-Book. We've now made it our MISSION to help 1,000,000 Business Owners #ADDAZERO to their Personal Disposable Income! - Welcome to the #ADDAZERO Podcast, brought to you by My TrueNORTH, The UK's leading Ethical Coaching Company.
September 30, 2020