NAILED IT! The Business of Construction

Dive into an enlightening conversation with Joseph Hughes and guest Ronnie Lollar, a seasoned expert in team building and culture shaping within the competitive roofing industry. This episode of the Nailed It! Show is packed with valuable insights and actionable strategies for anyone looking to elevate their team dynamics, foster a growth-minded culture, and drive organizational success.

Ronnie shares his journey and the transformative practices that have enabled his team at AVCO Roofing to achieve remarkable harmony, efficiency, and alignment with core values.

In this episode, you'll discover:

• The Power of Mindset: Learn why mindset plays a crucial role in sales success and how it can transform your team's approach to challenges.

• Creating a Unified Vision: Ronnie discusses the importance of aligning your team with the company's vision, core values, and culture to build a cohesive and motivated workforce.

• Recruitment and Training Strategies: Gain insights into effective recruitment and training that focus on cultural fit and personal growth, ensuring a strong foundation for your team's development.

• Personal and Professional Development: Explore the practices AVCO Roofing implements to support both the personal and professional growth of their team members, fostering an environment where everyone thrives.

• Overcoming Adversity with Discipline: Ronnie shares his perspective on the importance of discipline over feelings, offering personal anecdotes on overcoming obstacles and maintaining focus on growth.

Ronnie's deep dive into the ethos of building and nurturing a team that resonates with your organizational goals is not just inspiring but also laden with practical advice. Whether you're at the helm of a startup or steering a well-established company, this episode offers the tools and wisdom to enhance your leadership and team-building efforts.

Join us for this insightful session with Ronnie Lollar, and walk away equipped to elevate your team to new heights.

In this monumental 200th episode of the Nailed It! Show, host Joseph Hughes celebrates by inviting the extraordinary Chadd Wright, former Navy SEAL, ultra-marathon runner, and leadership coach.

Dive deep into a discussion full of wisdom, resilience, and the pursuit of excellence. Chadd shares his unique journey from the military to becoming a beacon of leadership and personal development.

This episode is packed with insights on overcoming adversity, the power of community, and the relentless pursuit of pushing limits.

Key Highlights:

• Chadd's Philosophy on Life and Success: Gain insights into Chadd's approach to life, emphasizing the importance of giving your all and living without regrets. Discover how to turn every opportunity for growth into action.

• The Essence of Teamwork and Community: Learn from Chadd's experiences in the Navy SEALs and his ultra-marathon races how a supportive community and teamwork are crucial for overcoming challenges and achieving big goals.

• Adversity as a Pathway to Growth: Chadd delves into the significance of facing adversity head-on and how it serves as a catalyst for personal and professional development.

• Practical Wisdom for Everyday Challenges: Whether it's dealing with the toughest moments in a race or navigating business obstacles, Chadd offers practical strategies for pushing through discomfort and reaching new heights.

• The Infinite Game of Serving Others: Chadd's mission goes beyond personal achievements; it's about impacting and serving others. This episode is a treasure trove of motivational stories and actionable advice for anyone looking to lead a more disciplined, fulfilling life.

Chadd Wright doesn't just share advice; he delves into the essence of why every challenge should be harder than the last, the importance of putting in the reps, and why your greatest asset is the community you build around you.

This podcast isn't merely an interview; it's a masterclass in personal development, teamwork, and leadership from one of the most disciplined and resilient individuals on the planet.

Whether you're feeling stuck, looking to elevate your game, or simply in need of a dose of inspiration, Chadd's message is clear: Maximize your potential day by day, commit to your mission, and never fear putting in the effort because, with the right mindset and people by your side, success is not just a possibility; it's inevitable.

Get ready to redefine what you thought was possible and start leaving it all on the table. It's time to get to work. Nuff Said.

Unlock the secrets to assembling a powerhouse team for your roofing business with insights from Michael McGovern, the visionary CEO behind the rapid rise of Columbus Roofing Co.

Dive deep into the strategies that have positioned Michael's company as a leader in the roofing industry, focusing on attracting, training, and keeping A-players. In this enlightening video, Michael McGovern shares his journey towards creating a highly successful roofing company by investing in people.

Discover the importance of recruiting the right talent, fostering a culture of high performance, and the transformative power of working ON your business, not just IN it.

Michael's approach is all about intentional design—of his life and his business—to ensure both personal and professional growth. Whether you're struggling to find skilled workers, looking to improve your team's performance, or seeking inspiration to elevate your business, this video is a goldmine of practical advice and real-world wisdom.

Learn how to: - Identify and attract top-quality talent to your roofing company. - Develop effective training programs that empower your team. - Implement retention strategies that keep your high performers engaged and loyal. - Design your business and life with intention for maximum success. Michael's strategies are not just about building a successful roofing company; they're about creating a fulfilling life through intentional business practices. Watch now and start transforming your approach to leadership and team building today!

How do you build such a reputation that people in your market desire to work with you before they even need your services?

Most roofing companies are pretty good at hunting for customers who need their services today. 

Yet, very few roofing companies understand what it takes to become that Top-Of-Mind roofing company that people think of first when they have a want or a need. 

Joseph sits down with Chandler Steffy, owner of Superstorm Restoration in Iowa, to unpack how he has been able to lead his team to create such a recognizable presence in their local market. 

Chandler has built a 5 Mile Famous Roofing & Restoration Company, and you can, too!

Tune in to learn:

• How to track your marketing to determine what’s working

• How to hold your marketing agency accountable

• Why running your marketing in-house is more effective

• How to spend less money on marketing and get better results

• How a strong brand creates a strong culture

  
  

Everything we want to Be, Do, and Have comes from being intentional. 

Joseph sits down with Mike Claudio to discuss the ups and downs of the entrepreneurial journey, and the power of being intentional with everything we do. 

You may think you’re operating at a high level. But, after sitting in on this conversation, your mind will be expanded to think and operate on a much higher level. 

Tune Into This Episode For The Following Lessons:

• How to communicate your most important message

• The importance of reminding your market what you do

• Why some fat & happy contractors may be in trouble this year

• How to be more intentional with everything you do

• The risk of allowing cash to hide process deficiencies

• Why you need to slow down to analyze & adjust

  
  

If you’ve been in business longer than a few days, you already know you can’t do everything in the business, or else you’ll never get anywhere.

We as business owners and leaders need to figure out what we’re good at and what we enjoy, so we can build a team around us who are strong in the areas where we’re weak.

In this conversation with Aaron Christy and Adam Kaminski, Joseph learns what has made Indy Roof Company successful over the past 5 years.

Tune In To Learn:

• How their philosophy of ‘Work Hard Play Harder’ has created a winning culture.

• How to hire a second in command and collaborate for mutual success.

• Figure out your zone of genius, so you can get everything else off your plate.

• Indy Roof Company’s philosophy for setting 3 levels of goals.

• Why Aaron can take several months off and the business still runs smoothly.

• Continually finding your identity in your business (this may require re-wiring your brain).

• The importance of setting your team up with processes, so the business can run smoothly without key leaders present.

• Why Indy Roof Company prioritizes making culture decisions, first and foremost.

• How to create internal growth opportunities for team members.

• The importance of casting your vision to your team and prospective team members.

• Should you focus on strengthening your weaknesses, or hire others to do the things you’re weak in?

• The role of ego in business (it plays a bigger role than we all think).

• How to set goals for different areas of your business other than revenue.

• The opportunity to make more profit, even if you make less revenue.

• Adam & Joe’s business book recommendation that you should read right now.

• The 80% rule of delegation.

Leads are good, right? Or no?

There is a time and season for everything. If chasing leads is our only source of customer acquisition, our business will always be in trouble. In this video, Joseph opens our eyes to the importance of having a system for building your brand and generating your own customers - consistently and predictably.

Today’s guest is Senior Manager of Product Strategy at Roofr, Pete McKendrick.

Joseph puts Pete on the spot to answer one of the most common questions everyone hears in the industry:

What CRM is best for me?

In this discussion, Joseph & Pete also discuss:

How to create process for your company.

Why having a vision for your company is so important.

The #1 needle-mover in any business.

The role that standards play in every area of a business.

The opportunity to leverage video content right now is massive. I wish I created even more content over the past 5 years.

I share this episode with you to attempt to drill into you the importance that video content can have on your life and business.

In 2024, I commit to creating and distributing more and higher quality content.

If you want to have an impact with your business and life, you have a responsibility to share your message with as many people as possible!

Growing a business is hard. Creating a life you’re proud of can be hard.

Taylor Ammons has been through hard. And he has overcome adversity one day at a time to build the business and life of his dreams.

He’s impacting hundreds of people with his business and his message, and he’s just getting started.

Tune in to hear Taylor’s story of transformation from the inside out.

Entrepreneurs always have so much to do and feel like there’s so little time to do it!

How, then, do we get it all done?

We don’t.

Instead, we must prioritize what is truly important.

The most successful business owners and leaders don’t have more time in their days than anyone else, but they are better at prioritizing their days better than most.

In this episode, Joseph breaks down how he plans his week with intention to ensure that the important things get done and he has the energy he needs for all the areas of life and business that are important to him.

Most of us know we should be carving out more time in our weekly calendars to do more marketing.

Yet, we’re busy wearing all the hats! How do we make time to do marketing consistently, in addition to everything else we’re responsible for as leaders?

In this video, Joseph breaks down some of his habits that enable him to create content consistently, week in and week out, month in and month out, for years and years.

His tips include planning ahead, batching, getting your content edited, and sticking to a content calendar.

One of the keys to building a 5 Mile Famous brand is to distribute valuable content to your market consistently.

Definitely easier said than done!

Joseph shares his top tips that anyone can implement to create more content, more consistently.

Tune in to learn:

• How batching your content can be your secret weapon
• The calendar trick you need to implement
• Why you need to manage your energy, not your time
• The importance of creating your ideas ahead of time

The world comes at us fast. If we’re not intentional, we could end up just floating around like a plastic bag in the wind.

Joseph shares his recipe for being intentional about what you want to be, do, and have.

Connect with Joseph: 

You’ve heard that social media ads can be a great brand building and lead generation tool for your roofing company.

But you haven’t been able to get them to work.

Whether you’ve tried it yourself or have hired someone to do it, there’s a good chance that the reason they didn’t work is because of what Joseph shares in this episode.

Once you hear what Joseph says, everything will probably click for you.

Now, it’s a matter of following a process that works, so you can harness the power of social media content and ads to take your roofing company to the next level.

Benny Fisher and Joseph Hughes discuss what it takes to do good marketing consistently as a roofing or contracting company.

Benny owns a successful roofing company in Pittsburgh PA called Big Fish Contracting.

Joseph is the owner of Contractor Dynamics, and has been putting out good marketing and content consistently for a decade.

The guys also dive into their new mastermind program for contracting company owners.

Currently there is a lot of private equity activity in the roofing industry.

Whether or not you have plans to sell, Lance Bachmann shares his insights on how you can make your roofing, contracting, or home services company more valuable.

Lance is the founder of LB Capital, which owns a portfolio of companies in the home improvement and home services space.

Most of us have heard the Jim Rohn quote that we’re the average of the people we surround ourselves with.

But how many of us actually take action on it?

In this episode, Joseph shares with us how he has built his inner circle, and how you can, too.

Maybe your dream is to start a roofing company. Or maybe you already have a roofing company, but it hasn’t turned out the way you envisioned it.

There is tremendous power in simplicity.

Lucas Braga and his brothers have been a part of the Contractor Dynamics family for a couple years. We began working with them when they were just starting up their company.

And what they have been able to accomplish through their clear vision, extreme focus, and daily commitments is very impressive.

Tune into this conversation to hear:

• How Braga Brothers started from scratch without buying leads or knocking doors
• How they have been able to leverage social media to build a 5-Mile-Famous brand in a very short period of time
• How the brothers divide up responsibilities in the business
• Why having a crystal clear vision is so important
• A couple mistakes they have made, and how they have already adjusted
• How they have implemented technology to provide a superior product and service to their market

Check Out Braga Brothers Contracting Online:

Marketing is one of the major systems of your company. Yet, too many people outsource their marketing completely and fail to build their asset.

In this episode, Joseph breaks down the difference between owned and rented marketing.

Stay tuned to the end, where he shares his recommended marketing strategy with you that will help you win in 2024 and beyond.

Contractor Dynamics is a marketing training company for the roofing and construction industry.

We train companies to build and run their own marketing, so they have more control and so they are building their asset.

Schedule a complimentary blueprint call with us to learn how to take control of your own marketing:

When you haver a recognizable, 5-Mile-Famous brand, you don’t have to spend as much money on marketing and advertising to acquire customers and to attract team members to join your business.

Yes, this might sound paradoxical. But Joseph breaks it down for us in this backyard video.

Whether you’re a brand new company looking to put the right pieces in place, or you’re an established company seeking to make some adjustments for more growth and profitability, you will get value out of this episode.

Most business owners have a desire to accelerate their growth.

But too many people approach it the wrong way - the fast and furious way.

Daniel Zavodney is different. He’s been able to build not one but two successful companies in under 4 years by focusing on a few key leadership fundamentals.

Tune into this conversation to learn how Daniel has been able to intentionally focus on doing just a few things while hiring for the rest.

You’ll also hear about the mistakes he’s made and the adjustments he has implemented to learn quickly and move on.

Contractors - how do you find a marketing agency that is honest and actually knows what they’re doing?

How do you find a marketing agency that will follow through on their promises?

How do you find a marketing agency that can actually support you in achieving your goals?

Joseph breaks down a few key things that you should look for when evaluating a marketing agency for your contracting company.

Invest 17 minutes to watch or listen to this episode, and save yourself a whole bunch of time, money, and heartache.

Want to grow your roofing company systematically?

Attend one of our 2023 full-day, in-person workshops.

Join Elizabeth & Joseph as they dig into 3 questions from our audience:

#1) How To Vet A Marketing Agency

#2) Why Should You Hire An In-House Marketing Manager

#3) How To Track Your Marketing ROI

Feel like your company runs you instead of you running it?

We all start off with the dream of being a business owner. However, too many business owners feel trapped by their businesses.

The main reason for this is that few business owners ever actually build a team.

Eric Oberembt is the owner of D&M Roofing. In this conversation, he shares his TEAM Method with us, which has enabled him to have a very successful roofing company in Omaha, while he lives in Houston with his family.

Eric also gives us a sneak peak into his new venture called Cult Culture, where leaders can learn and implement the TEAM Method to grow their organizations.

Have you ever thought to yourself or said out loud that you wish more people would talk about the challenges and pitfalls of business?

Most of the content we see on social media and on YouTube is the good, positive, celebratory moments of business.

Rarely do we see the real stuff - the struggles, the challenges, the mindset shifts.

We see business owners talk about growing and scaling. But we rarely hear anyone talk about planning for down years.

Dan Young, owner of Young Construction, joins us to share his wisdom from his 23 years of business ownership.

Tune In As Dan and Joseph Discuss:

• The importance of building a brand
• Direct & Indirect Marketing
• How to lead people
• How to get out of the way
• The importance of being able to scale up and scale down
• How to calculate your overhead
• Why Dan gives back to the industry
• The importance of family

How would your business and life change if you had one of the most recognizable brands in your local area?

What does it take to get people to desire to work with you before they even need your services?

How do you stay on the top of everyone’s mind, so you’re the most referred roofing company?

Our guest today answers all of these question, and more.

Dan Antonelli is the founder of Kickcharge Creative, a branding company for home services companies.

The things he shares with us in this conversation are an absolute game-changer if you implement them.

Here’s What You’ll Learn:

• What is a brand? And what is branding?
• The hidden costs of not having a brand
• Where most home services companies get it wrong
• How a brand enables you to charge higher prices
• How a brand enables you to attract and retain better people
• How to measure the ROI of a brand
• What does a rebrand cost?
• What internal branding is, and why you should care about it
• When is the best time to rebrand?

People buy products and services when they feel certain in the outcome they’re getting.

If there is doubt or confusion, your prospects will go elsewhere until they feel the certainty they need.

Joseph shares a few key ways to build certainty in your marketing and sales processes, so you can position yourself to work with more of the right people.

This is a part of marketing that most businesses ignore. But this is one of the most important aspects of growing your business.

Thanks for tuning in!

One of the reasons we get so excited about marketing is because it’s always evolving, which forces us as businesses to continually evolve, too!

Joseph shares 3 ways that marketing has changed over the past year.

Here are the main takeaways:

1- Don’t worry about the micro changes. Pay attention to the macro shifts.

2- You don’t need to be fancy to be successful.

3- Your customers buy how you buy. Don’t forget that!

4- The most successful leaders are lifelong students of the game.

Thanks for tuning in!

Learn More About The Contractor Dynamics Marketing Training Program: 

Are your Sales and Marketing KPIs off track? Is there disconnect or tension between your Sales and Marketing departments? Do you want to establish the strongest team possible for your business? This episode is for you!

Elizabeth is sharing the 3 habits we see consistently executed by the top performing contracting teams.

Apply these 3 habits within your Sales and Marketing departments to see greater collaboration, higher closing rates, less stress, and overall increased organizational health!

Learn More About The Contractor Dynamics Marketing Training Program: 

Are you facing challenges while building a brand? Most people are!

In this episode we discuss practical, and surprising, tips a social media influencer utilizes for creating MASSIVE impact and connection.

What's really cool is that the repetition and consistent practice that building a brand requires will truly change you and your team from the inside out.

Elizabeth Lytle, Integrator for Contractor Dynamics, sits down with USMC Logistics Officer, Jackie Barnum to discuss building a brand, getting clear on your why, and utilizing social media to make life changing connections.

Tune In To Learn:

• The tips Jackie recommends for building an influencer brand on social.
• How Jackie prioritizes targeted content creation alongside her Marine Corps work.
• How and why to get your team excited about creating valuable content.
• Why getting clear on your WHY and your Ideal audience is vital for engagement on social media and growth of your team.
• Why surrounding yourself with coaches and mentors is critical for your team health.

Learn More About Contractor Dynamics: 

How do you grow a business beyond the founder’s hustle?

How do you create an organizational structure and role clarity in your organization?

How do you get everyone on your team on the same page and rowing in the same direction?

How do you develop leaders within your organization?

In this Behind The Scenes BTS discussion, Elizabeth Lytle and Joseph Hughes open up and share how they are building their high-performance team at Contractor Dynamics.

Tune In To Learn:

• The operating structure that helps them build their team and company.
• How Elizabeth and Joseph prioritize communication.
• Why your unwillingness to have tough conversations is holding you back.
• How Joseph and Elizabeth hold one another accountable (and why accountability is an underrated superpower)
• Why surrounding yourself with trusted advisors is critical.

Are great decision makers born or created? Joseph used to think they were born that way, until he started to learn and develop decision-making skills.

In this brand new episode, Joseph shares his journey and tips for developing the skill of decision making. He includes how this skill has helped him grow personally and professionally over the past couple of years.

One of the core functions of every business is to make a profit.

Yet, so few businesses actually track their numbers so they can track and increase their profit.

Madeline Stout is the Chief Panda at Profit Panda, a Fractional CFO organization that works with contracting companies to help them get clear on their numbers, drive more profit, and lower their taxable income.

You may run a successful contracting company. But that doesn’t mean you’re an expert at the financial aspect of the business.

In this interview, Madeline shares some of her top insights from working with dozens of construction companies to help them make more money from the revenue they’re already doing.

Running a business is hard. Being a leader is hard. But, too often, we make things harder on ourselves because we neglect our health and wellness.

Cole Taylor is here to teach us how to be a successful leader AND be fit and healthy at the same time. YES… you can have it all!

The insights that Cole shares in this interview are shockingly simple and accessible to anyone. No extreme diets. No working out for hours every day. Just simple, practical habits that produce the desired results we want.

Tune Into This Interview To Learn:

• Why getting your mindset right is the first step
• Why most health and fitness initiatives don’t last (Fruits & Roots)
• The importance of striving for progress over perfection
• The identity shift we need to make to become the person we want to become
• The small things no one sees become the big things everyone wants
• The 4M life strategy Cole follows and encourages all of us to follow