NAKED VOICE

Amazed at how the right piece of music can enhance or even transform a piece of film?

Ever wondered about the process? What comes first? Do the composers sit in front of the storyboard or the early film rushes? How long does the process take?

About a year ago, NAKEDHEALTH was asked to develop a film for one of our clients - to show their commitment to late-stage blood cancer. After excellent collaboration between agency, client, director/producer and, critically, music composer, the film was released and shortlisted at this year's PM Society Awards. The bespoke music created for what was essentially a silent movie, really brough the film to life and added so much emotion. So, this week we chat to the composer Felix Ratigan, of TJF Productions as well as Laurie Castelli, the film director and founder of Castelli & Co Productions. Listen to the process we went through - from supplying a known reference song to capture the pace and emotion, to how we ended up with the final composition, which is truly one of the best pieces of composed music we have used in a film.

As a global agency the NKD crew spend - and have spent over their long careers - a lot of time travelling. 

 So, bit of a different episode this week. We talk about some of the best and worst places we have visited with work - and some of the most memorable experiences too. 

 If this episode doesn't give you any ideas for your next holiday, it may just raise a smile or two - and remind us all how fortunate we are getting to see so much of the world with work. 

Following on from our spoof April 1st podcast, NAKEDHEALTH have most certainly NOT been acquired and fully run by Abby Ironside (AI). The team are alive and well and chat about some of their experiences and views on AI. Which roles could AI replace? Which roles is AI unlikely to replace? Will AI make things better for agencies and clients?

In an effort to constantly push boundaries and disrupt the healthcare comms space, we are pleased to announce some big changes today, which are discussed in detail via our regular podcast

For this episode we were joined by the inimitable Eric Berkeley and we discuss how independent agencies now stack up against the large holding-company network.

There are probably few people more qualified than Eric, who was at the huge network Omnicom for many decades and operationally ran their healthcare, to discuss this hot topic.

Can independents truly challenge the older network model? What is it like working in an independent vs the network model? Do clients genuinely need offices in 50+ locations to do global work properly? What are the pros and cons for clients with both models?

A must-listen episode for anyone thinking of joining or moving within a network agency and for any clients considering both models for their business.

For this latest episode of the NAKEDVOICE, Shaheed Peera joined us to talk about everything AWARDS!

Not only has Shaheed been a former President of Cannes Lions Health & Wellness, he set up his very own Creative Floor Healthcare Awards show, over a decade ago – now an established and well-regarded show, that also donates a proportion of profits towards a Diversity and Talent Fund.   

As well as talking about the increasing value and importance of creative awards for clients, we chatted about experiences, good and bad from the judging room – with top tips about how to put a good entry together and which out of the increasing number of awards are worth entering.

In this episode we discuss the similarities and differences between consumer and pharma advertising.

We are joined by two esteemed guests with many years’ experiencing working on some of the biggest consumer brands: Damon Hutson-Flynn and Laurie Castelli

How do these two worlds compare?

What great consumer and healthcare campaigns are worth mentioning?

Is it easier to get great ideas through in consumer world vs pharma? Is there more focus on USPs in pharma vs consumer?

We discuss everything from marmite, Smash, Nescafe to Becks beer and blood cancer.

In this intriguingly entitled episode, we introduce two new important members of WE ARE THE HEALTHTRIBE, Asad Ali and Megha Sethi, based in NJ, USA.

As well as talking about their vast experience in the industry, Asad and Megha, talk about what drew them to 'THE TRIBE', their role and ...electric jet skis!

This week it's the turn of our friend from the North: Paul Hughes.

Paul chats about his geographical and professional transition from Liverpool to the dizzy heights of NAKEDHEALTH towers.

Paul was the first in his family to go to University and subsequently did a D.Phil in organo-metallic chemistry - before bursting, like an exothermic reaction, onto the healthcare communications industry.

Fascinating and funny - have a listen!

In the latest episode Paul Hughes turns the spotlight on another member of the Naked Health team, Russell Kirk. We’ll ask about his journey to NAKEDHEALTH, his experience as an Art and Creative Director in both the large networks and smaller agencies within the Pharmaceutical advertising industry; the pros, cons and where the future lies for the industry.

In our latest episode of this series charting the team's journey to NAKEDHEALTH, we talk to Max Jackson about his very atypical journey - from studying marine biology to becoming an officer in the navy, going client side as a medical rep then running some of the biggest agency networks in the industry. 

As a former CEO at Publicis and WPP, we talk about the importance of that role - setting the tone for, and leading, a large organisation.

Max talks about the vision when we set up NAKEDHEALTH and our aspirations for the future.

A fascinating journey that's useful for those entering the industry or for those of us, pausing for a moment and reflecting on our industry. 

In another episode in this series, we talk to one of the NAKEDHEALTH Founding Partners, Lee Williams, about his journey to NAKEDHEALTH.

Before setting up NAKEDHEALTH with Max and Raj, Lee began his post-graduation career in pharmacy manufacturing and research neurogenetics in Queen Square, London. After initially aiming to make the leap into mainstream consumer advertising, as a copywriter, Lee then discovered this now less hidden world of healthcare advertising - and the rest is history!

Check out Lee's journey, from the Rhondda valleys to some of London's biggest agencies and then co-founding his own - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

In this episode of the NAKED VOICE, we speak to Steve Robins, CEO and founder of SPARK Healthcare. SPARK operates at the intersection of industry, patient advocacy and the HCP community – helping solve public health challenges, hand in hand with industry. Steve talks about his experiences in the traditional agency network model and why he wanted to be part of WE ARE THE HEALTHTRIBE.

Steve also discusses some of the cool things SPARK Healthcare has developed like the Beacon Learning platform – a proprietary solution that uses “gamification” to inject entertainment into the learning process for clinicians and patients alike as well as CF R.I.S.E. – a program delivered at point of care that helps cystic fibrosis patients to seamlessly transition from paediatric to adult care – and how such campaigns can help improve the overall quality of patient care and education.

In another episode in this series, we talk to one of the NAKEDHEALTH Founding Partners, Raj Jangra, about his journey to NAKEDHEALTH.

Raj studied at Surrey and Sussex Universities covering interests in biochemistry and genetics before making his way to London (like Dick Whittington!) where he discovered the hidden world of agencies. He worked across medical education, patient comms and advertising before some in-house time at Novartis Global which was followed by setting up NAKEDHEALTH with Lee and Max.

Check out Raj's journey - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

Ever wondered how some of us ended up in healthcare marketing and advertising? Well, this is the first in a series of podcasts looking into the journey of some of the team from NAKEDHEALTH and WE ARE THE HEALTHRIBE - starting with AMY COATS, Associate Partner and creative copywriter.

Amy chats to us about her interesting journey from studying natural science in Cambridge University, to considering a career in medicine, before moving into market research then finally into a healthcare comms agency.

Great insights for anyone looking to get into this industry or simply to reflect on the diverse backgrounds and experiences of those of us already here!

This week’s very special guest is no other than Sam Teale of Sam Teale Productions who made the biggest Christmas ad of 2022!

Sam and his team made ‘Go Kart’ the alternative John Lewis Christmas advert based on the premise of ‘Christmas should be made not bought.’

This fabulous film, made quickly by a small, young team out of Yorkshire, quickly eclipsed the original John Lewis ad, achieving millions of views on social media and getting lots of coverage by the BBC and other mainstream media.

Sam is one of the most energetic and enthusiastic guests we have had on and talks openly about this famous film, his company’s set up and aspirations for the future. If you’re one of the few people not to have seen the film, you should definitely check it out here https://www.youtube.com/watch?v=V_KjgSyGhzQ&t=3s   – and have a listen to this episode of NAKEDVOICE; follow our LinkedIn page to get regular updates too.

This episode of the NAKEDVOICE features brothers in arms – Laurie and Francis Castelli who talk to us about all things production!

Both brothers began their careers in leading advertising agencies, before making the move into film and photography production and direction.

With decades of experience producing and directing huge global shoots for the likes of Ridley Scott and Becks beer, Francis and Laurie talk about the importance of the big idea, the 3 things that are critical to the success of any shoot, agile ways of working and much more!

In this episode of the NAKED VOICE, we spoke to our very special guest and fellow partner from WE ARE THE HEALTHTRIBE Arjen Van Willigenburg of Terminal 4 Communications.

With an impressive medical and scientific background as a trained psychologist and psychopharmacologist,  Arjen began his communications career client-side, at large pharma companies.

Subsequently, he set up T4 Communications, out of the Netherlands, back in 2008  - now a leading, global medical education agency that develops regulatory documents, scientific publications and broad medical communications across all categories of healthcare.

Listen to Arjen talk about his experiences being client side and his recent agency thoughts and aspirations for the future, as part of WE ARE THE HEALTHTRIBE.

In the third episode featuring WE ARE THE HEALTHTRIBE members, we were delighted to speak to Ram Patel, founder of Brainsell. 

Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies. 

Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE.

In the second of our WE ARE THE HEALTHTRIBE podcasts, tribe member Paul Townley-Jones chats to us about his journey from market research to setting up PAPARICO - a digital marketing agency powered by AI.

Paul talks about how AI is, and can, be used in marketing, as well as his experiences with global networks and his vision for WE ARE THE HEALTHTRIBE.

With the recent launch of WE ARE THE HEALTHTRIBE - a new, radically different global healthcare communications network - we took some time to explain why and how this network came into existence. 

Eric Berkeley, who previously ran the global healthcare network for Omnicom, joined us too and shared his experiences from the old model that helped to shape WE ARE THE HEALTHTRIBE, which now consists of more than 12 different independent agencies globally - and growing! 

Our discussion included:

 - What we learnt from our experiences at traditional global holding-company networks

 - How WE ARE THE HEALTHTRIBE will challenge this model and the benefits to clients 

More tribe members will be joining the NAKEDVOICE podcast over coming weeks to explain their part in this revolutionary new network and the specific skills they bring to the tribe. 

Menopause Thinking

For this topical and very educational podcast we were joined by Professor Pauline Maki, Professor of Psychiatry, Psychology and Obstetrics & Gynecology at the University of Illinois, Chicago.

Professor Maki explains what menopause is, the typical symptoms and why this happens, before focusing in on her own particular field of interest: the cognitive impact of menopause. She also touches on some simple advise tips for women going through menopause.

For this episode of the NAKEDVOICE, we were joined by the fantastic Lisa McLeod, bestselling author and keynote speaker who helps people and organisations find their noble purpose and engage more emotionally with each other and customers. Listen to Lisa describe what all this means with some real examples of how this can lead to more successful business and personal outcomes.

Does marketing medical devices differ from mainstream pharma and if so how?

The NAKEDVOICE Podcasts are back after a short break and in this new episode we are joined by our friends from the US:  Liz Patterson and Katherine Wiseman from HighPoint Experience  - global experts in marketing medical devices, diagnostics and health technologies.

These are some of the outtakes from our April Fools podcast. It was much harder than we thought to keep on track and keep a straight face! Hope you enjoy listening to it.

Well, the cat is out of the bag, it’s time for our big reveal!

As NAKEDHEALTH nears its fourth year in business, we talk about our revolutionary and controversial new approach to leadership and ways of working.

This podcast may shock, surprise and bemuse many listeners - but it will be certainly remembered and talked about. You may never view a strategic or creative workshop the same again!

Hear us discuss our views and ideas on:

• Just  how layer-less we can get with our working lives?
• Are we on the cusp of a new cultural movement?
• Gratuitous gimmick or great leveller that will transform the journey towards truly great ideas?

We know you are going to have strong views on this one and we’d love to hear them here...

We were joined by two very special guests, Maren Von Platen, an experienced marketeer with prior procurement experience at Bayer Global and Philipp Schuster, Agency & Marketing Partnerships Lead for Consumer Health at Bayer Global.

With these two highly-experienced experts, we talk openly and candidly about many aspects of the pitching process:

• Is it fair?
• Is there a better pitch process?
• Do clients appreciate the time and cost that goes into an agency pitch?
• Should agencies be remunerated for pitches?
• What’s your strangest pitch experience?

What a podcast this was with Marco telling us how he has lived for 20 years with early-onset idiopathic Parkinson’s Disease, since being diagnosed at just age 30.

We were going to record an end of year podcast looking back on 2021 but we were so touched by this podcast we want to end 2021 with it. In particular,  we’d like to ask you to consider purchasing Marco’s fantastic book and read about his incredible journey. A journey that’s as funny and inspirational as it is shocking and thought provoking; not only an essential read for anyone touched by PD, but relevant to us all as we journey through life, facing challenges that can crush us or help make us stronger. The book is available at Amazon and all major retailers.

We’d also like to thank Mike Tindall and Gavin Hastings in advance for agreeing to review Marco’s book and the very kind words of support they have offered as they navigate their own family’s PD journeys.

How does working in rare disease compare to ‘mainstream pharma’?

Listen to our massively experienced guests Henrik Krook, Kristina Sjöblom and Manuela Schneider talk about their experiences of how working in rare disease and large pharma compare.

Most importantly, listen to how we can all help raise awareness of a devastating disease that affects young boys: MCT8 deficiency.

Clients: ever thought about jumping over the fence to agency side?

Agency people: ever been tempted to leap over to client side?

Listen to this fascinating episode featuring our very special guest Matt Neal who made the successful leap from agency to client.

We discuss how the two worlds are different, key learnings, why make the move and more.

What do clients really want from agencies?

Listen to Ingrid Fussing, Global Marketing Director, tell us about her 20+ years' experience - how she selects and judges agencies.

Should agencies be involved in strategy? What's the one thing clients look for in an agency? What can piss off a client? 

This week we’re joined by two industry veterans: Anthony Smith and Frank Waters who talk to us about the best concept they ever came up with. The topic generated some lively debate around how truly owns the original idea as well remuneration for creatives who originate ideas.

This episode is all about Production.

Listen to Jonty chat about his experiences of productions, including brands like Coke Zero and working with Antonio Banderas . 

We are also joined in this episode by Jane Yatsuka, Executive Producer and CEO of Radioaktivefilm. As well as huge commercial productions like Apple, Jane was also involved in the production of the hit show Chernobyl.

We’re so excited about releasing this PODCAST! We’re joined by our friend David Stanavage, Director of Corporate Brand Strategy  – a strategist who has spent a significant part of his marketing career at multiple pharmaceutical and consumer companies working on big global brands! This episode covered a number of hot topics that were discussed, debated and dissected:

• What is strategy?
• Why is it important?
• Where do agencies fail when it comes to strategy?
• How can agencies regain their strategic edge?

For Mental Health Awareness Week, our new episode of the NAKED VOICE is entitled: Staying Sane in a Mad World.

This episode features the fabulous Rachel Martin, Marketing and Communications Officer for PAPYRUS – the national charity dedicated to the prevention of young suicide, who we had the pleasure of developing a  social campaign for.

Do creative awards really matter? Do they lead to commercial success - for the agency but more importantly for the client's business? 

We were joined by two fantastic guests who are highly qualified to talk about week’s topic: David Hunt, ex CEO of Havas Lynx and recipient of many awards including the Cannes Lions Agency Team of the year for his agency – and Shaheed Peera, highly awarded and respected creative leader as well as founder of The Creative Floor Awards.

Do clients actually need agencies?

What do clients want the most from an agency?

What sort of agencies do clients look for?

Listen to the eloquent and engaging Jean Manuel Fontaine of Mithra Pharmaceuticals express his views from 20 years' experience working with agencies from client side.

How do you go from the seeds of any creative idea to the finished thing?

Special guests with NKD: Jason Sarris and Jack Rowley

EPISODE 2 of the NAKED VOICE: COVID POSITIVE?

Can we extract any positives from the global pandemic? Any lessons and what will the future hold?

Listen to Laurie Castelli-Gair talk about his fascinating journey from studying Engineering Science at Oxford to board Account Director at BMP then Planning Director at CDP during the heyday of UK advertising – to then becoming a Production Intern and subsequently establishing himself as a leading photographer and commercials Director. And on top of all this, recently qualifying as a Human Givens Psychotherapist.

Listen to our naked, uncensored account of all things advertising and communication. This first episode is about why and how we set up NKD and NAKEDHEALTH.