Narvar Insights
By Narvar Inc
Sharing perspectives and inspiring ideas.
Narvar simplifies the everyday lives of consumers. We create elegant package tracking and returns experiences with your favorite retailers.
Narvar InsightsApr 08, 2020
Narvar Insights: Creative Approaches to Content Marketing for Retailers
Smart retailers build relationships with their customers beyond the transaction. Providing valuable content, not just to help them make the right buying decisions, but also to get the most out of their purchases, is a great strategy. But how do *you* know what *they need* to know? We chatted with Anne Cullen, formerly in Editorial Content at Walmart.com, about understanding your customer and important sources of inspiration for content that will deliver value and establish you as a subject matter expert to keep customers coming back.
Narvar Insights: How Retailers Can Tackle Supply Chain Disruptions
When supply chain disruptions happen — whether it’s a global pandemic with its ancillary labor & logistical challenges, or a container ship plugging up the Suez Canal — what can brands & retailers do to manage around it? We chatted with Robyn Bodajla, Program Manager of Transportation Innovation and one of Narvar’s resident supply chain experts, about some of the current events dominating the news and their impact on retail, plus actionable insights to prepare a more resilient supply chain.
Full transcript and more info here: http://bit.ly/NarvarRobynblog
Narvar Insights: Returns Policy Best Practices Amidst COVID-19
Ajit Ghuman, Head of Product Marketing interviews David Morin, Director of Retail Strategy at Narvar on the trends he is seeing across hundreds of his Retail and eCommerce clients amidst the COVID pandemic, and specific recommendations on best practices that can be adopted specifically in the context of return policies.
Narvar Insights: Looking Beyond the Curve Towards Retail Recovery
Amit Sharma, CEO of Narvar, interviews Brian Gregg, Senior Partner at McKinsey, and his colleagues Kelsey Robinson and Hannah Yankelevich, about planning & executing post-COVID retail recovery across the full value chain.
Narvar Insights: An Operator’s Perspective on How Retailers Can Navigate the COVID-19 Crisis
Amit Sharma, CEO of Narvar, interviews Kelly Thompson, former Chief Merchant for Walmart.com & COO for Samsclub.com, about fundamentals retailers need to act on as they emerge from the COVID-19 crisis.
Narvar Insights: Retail's response to the COVID-19 crisis
Amit Sharma, CEO of Narvar, interviews Sucharita Kodali, VP and Principal Retail Analyst at Forrester, about how retailers are actively coping with the COVID-19 crisis. They share key insights from a mid-March 2020 survey, and how to make them actionable.